Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Is that not true?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. You need help from the power users in that community. 10 Essential Social Media Tools for B2B Marketers by Mashable.

Social Media 202

Social Media Tools Strategy Tips 202