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Social Media During Emergencies

Akamai Marketing

Some thoughts about social media during emergencies and disasters. Since I was evacuated last night, as I listened to tsunami sirens wail, huddled in my car with blankets, pillows, dog, husband and a battery charger for phone and Ipad, the glow coming off my personal devices was my outside connection with the world.

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Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

The single most important element of your social media program is making your company worthy of discussion. We use social media to express feelings that are at the opposing poles of fascination and frustration. But the paradox is that Talk Triggers for social media most often occur offline, not online.

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