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Social Media During Emergencies

Akamai Marketing

Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well. These companies already coordinate with officials on emergency planning, so this should be part of the plan.

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Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

The single most important element of your social media program is making your company worthy of discussion. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services? How do you build a Talk Trigger for your company?

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