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Social Media During Emergencies

Akamai Marketing

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Utility companies need to get in on the action: Regardless of what type of utility, TV, Gas, Electricity, Telecommunications, updates on preparation and their own emergency steps should be incorporated as well.

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Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

The single most important element of your social media program is making your company worthy of discussion. We don’t upload blah to Facebook. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services? There are two options.

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