Koka Sexton

MARCH 19, 2012

Last week InsideView held it’s first user conference called the Insider Summit. During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. It will eventually be fatal for a company to disregard these channels of communication.

Press Release 96

Press Release Skills Yammer Social Networking 96

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133