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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. These mentions can be about a company, individual, product, or brand. Social monitoring requires using specialized tools to gather qualitative and quantitative data.

HootSuite 108
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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. — 10 of the Very Best Social Media Marketing Podcasts. The Science of Social Media by Buffer.

Skills 40
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How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

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