Convince & Convert

AUGUST 19, 2012

The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience” Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected.

Analytics 139

Analytics Influencer Klout Vocus 139

Convince & Convert

JUNE 21, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. If nobody has to click through, you are not actually aggregating any page views or visitors or eyeballs on your content. The RSS feed is: [link].

Radian6 119

Radian6 Social Media Company Statistics 119

Techipedia: Tamar Weinberg

JULY 8, 2008

– social software and the communities it empowers are for contributing, not pushing. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# It takes more time, but sticks much better. party hats not bullhorns. Be real time.

Social Media 163

Social Media Marketing Consultant Communities 163