Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We basically had a very similar conversation about the upcoming battle between social agencies and traditional paid media agencies. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118