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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Are they positive?

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?