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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

FEBRUARY 11, 2021

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Upper-Funnel: Awareness & Reach.

Social Media

Social Media CPC CPA Aggregator

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). I think this is an 18 month play for social media advertising, for the social agency community. They basically have aggregated some of their client data. Listen Now.

CPM

CPM Advertising CPC Compete

Social Media Informer

Social Media Definitions: KPIs and Other Valuable Terms to Know

Social Pros 12 – Derek Halpern, Social Triggers

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