Convince & Convert
MARCH 12, 2015
The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 million videos to date. From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation.
Likeable
MAY 21, 2019
If a user opts out of tracking, that user will not be rejecting their actions being tracked as part of an aggregate—only in association back to their personal account for forward-looking purposes. Within the greater ecosystem, Facebook and its advertisers may even benefit from these updates in two major ways.
Keyhole.co
DECEMBER 29, 2022
They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming. The Instagram posts that followed contained similar black and white lettering overtop different photos and videos. In exchange, Charli was expected to share videos of the event with her millions of followers.
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