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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. There is no “best” type of word of mouth. Review aggregation sites are crucial for software brands, as is Google search.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. What type of UGC do you want? The first question might seem obvious to some; however, there are many types of user generated content that you can ask of your fans. How are you gathering UGC?

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.