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Partnering With Brands Theme Week: Advertising 101

ProBlogger

728×90 Example: 300×250 Example: 160×600 Example: 300×100 Example: Deciding where to place your ads. This is a definite plus if you are monetizing on a Cost Per Click model ( CPC ). 300×250 (Medium Rectangle). 160×600 (Wide Skyscraper). 50 per click to upwards of $3.00

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

For example, boosting a post for engagement still creates a subtle Like button that users can click. Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Mille (CPM) : Cost per 1000 impressions. CPC across all industries.

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