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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

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Social Media Strategy Daily News

Proactive Report

Read the article >> Facebook Breaks into Top Ten Ad Networks. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Internet sites and advertising networks. Facebook was viewed by 153.0

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Snapchat has huge, multi-billion dollar revenue potential , and as reported by TechCrunch , the company is looking to be making and as much as $1 billion in revenue during 2017. And the company is also making strides with older generations.

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