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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We really liked it.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

For blogs, the answer is simple : your blog should be treated as more than just a platform to self-promote. And at the very least, claim your identity on the applicable (and at the minimum, popular) social media communities before someone else does whose presence — under your name — could be detrimental to your marketing efforts.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

So I hopped on Twitter for a sneak into his daily activities. But that was a few months ago, and I’m naive enough to think that others won’t be so silly in their online engagement activities. Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Great post.