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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com. Screentime 2015-present.

Strategy 209
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How to Measure Customer Engagement and Why It’s Important

Pixlee

Using a mobile app or online service. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. billion by 2025. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. 3 Mobile App Metrics.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

MRFR research predicted the AI market to be worth 25 billion by 2025. NLP systems are still not good at detecting the sentiment of text or spoken word. One of its components is creating targeted email campaigns. It uses AI to understand more about each individual in the campaign and tailors the communication based on this data.

Marketing 109