Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2 Research trends.

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Examples Campaign Tips UGC 142

Hootsuite

MAY 18, 2023

In 2022, Instagram announced it would start prioritizing original content on its platform. Tap into user-generated content (UGC) A great way to get more eyes on your short-form content is to tap into user-generated content (UGC). Be authentic Short-form video content is all about authenticity.

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Video HootSuite How To UGC 112

Keyhole.co

FEBRUARY 13, 2024

Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. Tinder’s content strategy is a smartly crafted mix of video campaigns, memes and jokes, dating stories and mishaps, and user-generated content (UGC).

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Social Media Engagement Strategy Meme 59

Hootsuite

JUNE 1, 2022

Among the filtered, edited, there’s-no-way-her-room-is-actually-that-clean photos we expect from the platform in 2022, the photo dump has emerged — and it is glorious. Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. It’s not too polished but gives off a super authentic vibe.

HootSuite 106

HootSuite Marketing Construction Meme 106

Sprout Social

MARCH 27, 2023

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

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Campaign Social Media UGC Metrics 130