1 video, 47 uses: Maximizing your Instagram content
Sprout Social
FEBRUARY 21, 2022
2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Instagram Story ads have been performing particularly well for brands, with a low CPM and high performance overall. — Sprout Social (@SproutSocial) June 15, 2021.
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