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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. The Watch Time Report.

Analytics 142
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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150
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Split Test: Which Optimization Leads to the Most High-Quality Traffic?

Jon Loomer

The Results Here are the primary metrics that we’ll want to look at: CPM CTR CPC (Cost Per Link Click) Cost Per Landing Page View Cost Per Quality Visitor (2 Minutes + 70% Scroll) I included CPM because the cost to reach people can do crazy things if it’s drastically different between ad sets. What have you seen?

CPM 190
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How I Used Facebook Lead Ads to Create a Quiz

Jon Loomer

While I do run ads to promote products, my email marketing is then mostly responsible for the heavy lifting. The hope is that this form will be engaging enough to get people through a nine-question quiz (I’d use nine of the 10 questions from the embedded quiz above, removing one with long answers). My Facebook Lead Ad Quiz.

Facebook 167
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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. If you’re using paid ads, conversion metrics also include cost per click and CPM. Create a content calendar. Save time and get results.

Instagram 145
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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Instagram Story ads have been performing particularly well for brands, with a low CPM and high performance overall. Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. Create Instagram Guides. Create ads on your social media channels.

Instagram 141