Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Smaller Social Teams Leveraging UGC Creators. 93% of marketers agree consumers trust UGC more than content created by brands.

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Trends Social Media UGC Marketing 314

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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UGC Trends Marketing Curation 41

Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Prime real estate – And lastly, if you really need to search for a reason for your brand to leverage Facebook Stories, consider that the Stories panel on the mobile app accounts for roughly 30% of a users’ screen. Source: Facebook.

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Social Media Brands Content Real Estate 128

Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

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UGC Brands Content Instagram 60

Later

JANUARY 30, 2019

A post shared by Free People Movement (@fpmovement) on Nov 19, 2017 at 7:50am PST. Typically, “fans” of your business will use your branded hashtag to share relevant content with their followers — so they’re great for curating user-generated content (UGC). Collect User-Generated Content (UGC). Research Industry Leaders.

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Hashtag Instagram Travel Communities 111

Later

NOVEMBER 14, 2018

Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. A staggering 13 million online transactions were processed on Black Friday in 2017, so you might find your Instagram account blowing up over the Thanksgiving weekend! Tip #2: Use Vertical Video to Engage Your Followers.

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Instagram Tips Marketing UGC 58

Later

MARCH 13, 2019

For example, video hosting and analytics company @wistia uses one of their Instagram Stories Highlights to offer tips on how to create great-looking videos on your mobile device: We also organize all our Instagram Stories tips on our Later profile! Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

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Instagram How To Curation Eventful 75