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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Prime real estate – And lastly, if you really need to search for a reason for your brand to leverage Facebook Stories, consider that the Stories panel on the mobile app accounts for roughly 30% of a users’ screen. Source: Facebook.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

billion — six times higher than in 2017. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Smaller Social Teams Leveraging UGC Creators. 93% of marketers agree consumers trust UGC more than content created by brands.

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10 Black Friday Marketing Tips for Instagram

Later

Nearly 1 in 3 mobile shoppers in the US say that video is the best medium for discovering new products. A staggering 13 million online transactions were processed on Black Friday in 2017, so you might find your Instagram account blowing up over the Thanksgiving weekend! Tip #2: Use Vertical Video to Engage Your Followers.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

For example, video hosting and analytics company @wistia uses one of their Instagram Stories Highlights to offer tips on how to create great-looking videos on your mobile device: We also organize all our Instagram Stories tips on our Later profile! Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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