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The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content.

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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. These days, content on social media has a very low shelf life.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. A photo posted by Tommy Hilfiger (@tommyhilfiger) on Nov 9, 2016 at 6:45am PST. TargetStyle.