Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

JULY 27, 2016

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Just last month (June 2016) , Snapchat announced an advertising API – its biggest move yet towards becoming a pay-to-play network for large brands. And the company is also making strides with older generations.

API 40

API Marketing comScore Video 40

Proactive Report

MARCH 18, 2016

comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. . # A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

comScore). A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. . # A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products. White noise is the challenge.

UGC 40

UGC Aggregator comScore Bazaarvoice 40