Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Your competitors?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 129

Campaign Social Media Collaboration Apple 129

Sprout Social

FEBRUARY 28, 2017

Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. Just like with any other social network, your top priority on Twitter should be to provide value. Universal Textiles (@unitextiles) February 20, 2017.

Twitter 40

Twitter Tips Fashion Open Source 40

Buffer Social

JUNE 29, 2016

Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. We’ve explored hashtags a lot on the blog , but it seems that nowhere on social media are they quite as important as on Instagram. Host a photo contest.

Instagram 105

Instagram Engagement Hashtag How To 105

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40