Sprout Social

JULY 7, 2021

Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology. One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging.

Team 141

Team Conversation Social Media Instant Messaging 141

Social Media Strategies Summit

NOVEMBER 7, 2018

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. From automating and improving customer service to driving direct sales and building more 1-to-1 relationships with customers, messaging apps present several opportunities for brands. Kik, a cross-platform mobile messaging app.

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

NOVEMBER 18, 2015

So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. Takeaway: Share your content on every social network and in every content distribution channel that you can.

Social Media 132

Social Media Marketing How To Social Networking 132