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Monday Roundup: Being Personable

Waxing UnLyrical

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Become More Personable, Not a Person. But what does that really mean?

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Monday Roundup: New Beginnings

Waxing UnLyrical

Image: mario via Flickr, CC 2.0. Why: How does one start from scratch after building a successful blog and community? Finding the Time in 2015 to Achieve All of Your Goals. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals. How to Apologize Like a Boss.

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Monday Roundup: Measurement and Metrics

Waxing UnLyrical

Are you ready to #bringit in 2015? Image: Steve Harris via Flickr, CC 2.0. Why: Business blogging can be used to increase your company’s online visibility. How will you approach metrics and measurement in 2015? I hope everyone had a safe and fun holiday. today’s roundup follows suit.

Metrics 100
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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

6 Buzz Phrases Marketers Should Take Seriously in 2015. Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0.

Marketing 100
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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Image: photommo via Flickr, CC 2.0. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). Kristie Aylett, APR (@KristK) February 3, 2015. Jodi Echakowitz. A5: what do you call a PR pro with math skills? Answer: Boss.

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Monday Roundup: Caring Through Community

Waxing UnLyrical

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

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The History of Social Media in 33 Key Moments

Hootsuite

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Snapchat’s disappearing act (2011) Almost exactly a year after Instagram, soon-to-be rival “Picaboo” launched , quickly rebranding to Snapchat following a lawsuit by a similarly named company. RIP to Periscope, 2015-2021. Best photo ever.