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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Have you heard of Musically? Or Tik Tok?

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This Week in Social Media – 5/29/2013

Social Media Marketing

If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social?

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25 Ways to Create Shareable Content

Convince & Convert

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about.

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

People expect businesses to respond on social media, and fast. Back in 2013 it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! We treat social media as a component of total reach, and it is a big contributor for us to our total reach number. Over to you.