Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 19, 2017

Content marketing itself first started emerging a hot trend five years, at the end of 2012. Both developments are based on continuing changes by Google in terms of its core search algorithm, display page layout, and improved AdWords targeting, as well as the increasing importance of mobile and voice search.

B2B 293

B2B Trends Analysis Marketing 293