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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. People are willing to engage in their interests online based on personal values. The challenge. Everything starts with a challenge.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Good thing: A big supermarket is giving away 5 meals to the foodbank for each tweet with the hashtag #luxevooriedereen (luxury for everyone) — Pim Stoit (@ProNoob13) December 10, 2012. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012. A Lidl bit naive. Strike back at corporate greed.

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Your Blog as Part of an Overarching Business Strategy

ProBlogger

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. This is a guest contribution from Sabina Stoiciu. A number which has consistently grown from 52% back in 2009.