Marketing to Gen Z: How to Get It Right in 2023
Hootsuite
NOVEMBER 3, 2022
In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. Collaborating with influencers is a very effective way to market to Gen Z. Instead of a regular ad, the brand posted video content referencing a somewhat niche Disney Channel TV show that aired from 2003 to 2007.
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