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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

The unidirectional nature of knowledge transfer has often proved to be an ineffective way to ensure adoption and implementation of research results ( Landry, Lamari and Amara, 2001 )." Whose semantics should provide the base for the ontology and metadata choices?" Keen suggests we need to 'fuse' these different perspectives.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

So, people accustomed to mostly passive ways of learning new information not only have to search actively for the information, but also have to master a fair amount of ancillary skills and knowledge just to be able to search for the information, with no guarantee that that effort will actually lead to an answer. The MIT Press, 2001.

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