Knowledge Mobilization and Knowledge Translation
Buzz Marketing for Technology
MAY 21, 2008
The unidirectional nature of knowledge transfer has often proved to be an ineffective way to ensure adoption and implementation of research results ( Landry, Lamari and Amara, 2001 )." On the other hand, knowledge translation initiatives can be useful and productive. Keen suggests we need to 'fuse' these different perspectives.
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