Convince & Convert

AUGUST 18, 2011

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Free social analytics white paper. Take a look at the white paper , and/or check out a free trial. Social Media Optimization Table. My pal Jason Falls is a big believer too.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Small Business Mavericks

MAY 20, 2015

Here’s where your nuts and bolts of keywords, URLs, responsive design and the rest of it will matter. All this great, unique content is good for search engine optimization — if you have it presented the way the search engines operate.

Case Study 70

Case Study Study Engineering URL 70

Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

JUNE 27, 2008

TrackBack URL for this entry: [link]. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Share on Facebook. 2 TrackBacks. Email Address.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Leave your blog name and give your landing page URL. Give People a Reason(s) to Sign Up: Let people know what they will be getting when they sign up.

List 257

List Organization Tips Newsletter 257

Hootsuite

JULY 25, 2023

Write three Google Ad headlines to take people to this landing page [INSERT URL]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. The video script should be funny and appeal to a Gen Z audience. Re-write this email to appeal to social media marketers [INSERT EMAIL]. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Pam Moore

JANUARY 24, 2020

Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. Download our 105 Factors Impacting Your Digital Brand white paper. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in.

Sample 78

Sample Samples Strategy Brands 78

Rebekah Radice

JANUARY 9, 2017

Go to the “Content Research” tab, type in any URL, and then look to the social engagement. White papers. White Papers. White papers are most effective for B2B marketing. Like case studies, white papers start out with a summary and then transition to the challenge. Blog posts.

Template 60

Template Templates Social Media Strategy 60

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. You can also track tiny urls used in Twitter feeds to see how many clicks you got to that url but its not integrated the way it is on your own website.

Social Media 100

Social Media Affiliate marketing URL B2B 100

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Include all owned web sites and urls in the definition. All exposures associations had before social media; the only difference is the speed of information.

Insurance 174

Insurance Activities Social Media Policies 174

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Add your full website url at the top of your description to direct people back to your website. It works with Powerpoint, Keynote, PDFs, Word docs, Open Office, iWorks.

Marketing 88

Marketing Small Business URL Analytics 88

yMarketingMatters

JUNE 22, 2012

Offer an Awesome, Valuable Free Gift: Depending on your business, you may offer 20% discount, an eBook, a White Paper, 30-minute free consulting… 4. Leave your blog name and give your landing page URL. Give People a Reason(s) to Sign Up: Let people know what they will be getting when they sign up.

List 217

List Organization Tips Newsletter 217

Sprout Social

JULY 1, 2021

Page title tag, meta description, URL structure, the content’s header tags and image alt text. How will businesses know about that great white paper you spent days working on if you don’t promote it everywhere? Sites built with out-of-the-box templates may be harder to edit the specifics you need to optimize your content.

B2B 125

B2B SEO Travel Hubspot 125

Rebekah Radice

MAY 4, 2017

White papers. Clean up your descriptions, add keywords, your URL, and tags to older, but evergreen videos. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Google Plus.

Social Media 154

Social Media Engagement Meme Buy 154

Buzz Marketing for Technology

JUNE 27, 2008

TrackBack URL for this entry: [link]. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. 1 Comments. Bests, April 8, 2008 1:30 PM.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Diva Marketing Blog

JULY 26, 2012

Amazing how many people forget to include a URL. If you can't link pins to a site in real time (at the event) go back at a later time to add those important URLs. Review content that is not on digital properties e.g. white papers. Include search engine optimize key words in bio, board and pin descriptors.

Strategy 96

Strategy URL Message Boards Social Networking 96

Hootsuite

SEPTEMBER 17, 2020

They appear on the search result page with the black “Ad” symbol next to the URL. You’ll now be able to add a URL to where users will go after they click on your ad. Download our white paper on audience research for free today. Add your keywords or enter in your website URL and Google will furnish them for you.

Adwords 145

Adwords Google Campaign Cost 145

Pam Moore

DECEMBER 9, 2019

Other supporting media (image, video, podcast) and location of the asset (url etc.). Possible white-paper (y/n). Blog categories. Supporting image(s). Integration with other supporting assets. Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Is the content evergreen?

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Other supporting media (image, video, podcast) and location of the asset (url etc.). Possible white-paper (y/n). Blog categories. Supporting image(s). Integration with other supporting assets. Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Is the content evergreen?

Template 78

Template Templates Social Media Content 78

Buffer Social

DECEMBER 17, 2018

Molly talks about how important it is to align your lead magnet (or offer as we know it) with your caption, your URL and your landing page. These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Another one of our guests here on the show back in episode #42.

Social Media 110

Social Media Marketing Curata Influencer 110

Socialmedia.biz

JULY 23, 2017

Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

NOVEMBER 28, 2018

Other supporting media (image, video, podcast) and location of the asset (url etc.). Possible white-paper (y/n). Blog categories. Supporting image(s). Integration with other supporting assets. Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Is the content evergreen?

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Other supporting media (image, video, podcast) and location of the asset (url etc.). Possible white-paper (y/n). Blog categories. Supporting image(s). Integration with other supporting assets. Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Is the content evergreen?

Template 60

Template Templates Content Social Media 60

Rebekah Radice

MAY 4, 2017

White papers. Clean up your descriptions, add keywords, your URL, and tags to older, but evergreen videos. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content. Google Plus.

Social Media 60

Social Media Engagement Meme Buy 60

Socialmedia.biz

JULY 23, 2017

Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 28, 2008

TrackBack URL: [link]. Login information: Username: Password: If you would like to post contact information on your comment, please enter your information into the optional fields below: Contact information: Name: URL: example: [link]. If logged in, URL will only be used. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Pam Moore

JUNE 28, 2019

Other supporting media (image, video, podcast) and location of the asset (url etc.). Possible white-paper (y/n). Blog categories. Supporting image(s). Integration with other supporting assets. Embed in other resource kits or publications. Syndication. Client testimonial / graphics. Is the content evergreen?

Template 60

Template Templates Content Marketing 60

agora pulse

SEPTEMBER 21, 2016

You will also need to consider whether URLs should be re-directed. This has allowed us to attract and retain fantastic brands across the globe as our clients, and we have become known for having a large voice for a small agency!”.

Social Media 60

Social Media Guidelines Domain Name Brands 60

Tweaklibrary

APRIL 8, 2020

I believe the reason can be that Zoom meetings can be accessed by short number URLs that are a cup of tea for hackers. It was a case of hijacking video-teleconferencing feature on Zoom which emerged to a level that users started feeling insecure using it. End to End Encryption. ” [link]. Trevor Timm (@trevortimm) March 31, 2020.

Privacy 22

Privacy Meeting Data Guidelines 22

ProBlogger

OCTOBER 25, 2013

How about boosting downloads for your latest white paper or newly-launched digital product? You can use tools like Google URL Builder or Bit.ly This is guest contribution from Michael Kuhlmann. Would you like to increase your readership? The secret to success sometimes lies in the obvious.

How To 45

How To Examples Discount Products 45

Oktopost

OCTOBER 26, 2020

Limited number of URL-shortening options . User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. High-quality white paper reports generated from the platform. Free account is very limited in number of accounts (3).

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JULY 7, 2014

Ask your employees to do the same”), and adding your LinkedIn page URL to your commpany email signature. Share your LinkedIn Company page on these sites to hit as many followers as possible with your request. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. The “one and done” visitors are probably going to drink your beer and run over your mailbox on the way out, never to return again.&# [link] jaybaer Just based on your URL, you've got a new reader – ME!

Social Media 120

Social Media Strategy Consultant RSS 120

Viper Chill

APRIL 19, 2010

I share as much as I can without giving away URL’s. One suggestion is to laser in one a specific area, e.g. writing white papers. I succeeded online first and foremost by building websites around what I love (I failed for 3 years by trying to copy other people). Reply Burn Down Easy says: April 19, 2010 at 11:58 am Thanks.

Adsense 77

Adsense How To Sites Forums 77

Convince & Convert

JULY 13, 2012

You can cookie people either by dumping them on your website where you can drop a cookie, passing them through a URL redirection where you can drop a cookie, or through a social sign-in. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Eric : Exactly. Jay : Exactly.

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MAY 19, 2014

Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. .” Feathers are the disposable flotsam and jetsam of social communication, and the stuff you see on Facebook, Instagram et al.

Statistics 166

Statistics Social Media Loyalty Mobile 166