Jon Loomer

NOVEMBER 7, 2022

If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.

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Campaign Advertising Price Facebook 198

Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. 1) Nike @nike / 4.4 So what’s it doing right? 4) Heinz @heinz_us / 60.5K

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Jon Loomer

NOVEMBER 6, 2022

Oh… And please follow me on TikTok (if you can). As recently as mid-September, I was mocking TikTok. I began experimenting with TikTok ads. My audience on TikTok went from virtually nothing to 3,000 and counting. This experiment started with TikTok videos only. TIKTOK: It starts here. And worth it.

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Video Instagram Meme Facebook 186

Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? We’ll walk you through all the juicy details about TikTok SEO specifically, how it works, and how you can optimize your video content to get the most out of it. What is TikTok SEO? TikTok SEO ranking factors.

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SEO Video Microblogging How To 114

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. They also allow brands to incorporate their visual identity into the ad experience.

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Features Brands Real Estate Hashtag 91

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. Whereas for TGR Creative, trends typically start as viral moments on TikTok. And how can we relate and translate our brand into that TikTok trend?”

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Social Media Strategies Summit

FEBRUARY 23, 2024

YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now.

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Examples YouTube Transportation Video 201

Sprout Social

JANUARY 23, 2024

With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. As TikTok creator @ashathemuseologist puts it, “Topicals…is employing brand strategies that have never been before—have never touched this Earth. The Lion ??

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Social Media Today

FEBRUARY 9, 2021

TikTok has published a new trends report, highlighting all the key topics that saw significant growth in interest on the platform throughout 2020.

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Publishing Trends Report Content 218

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Additionally, research from Whistle Wise revealed that 87% of Gen Z TikTok users who have also used Reels for Instagram agree that the two platforms are the same. American Red Cross: Tap Into Trending Topics. Keep an eye on trending topics. Image source.

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Examples Instagram Brands Transportation 165

Jon Loomer

JANUARY 1, 2024

The 2023 Strategy I vividly remember a pivotal moment when I decided that I was going to create the most followed account on TikTok related to advanced Meta advertising. Running List of Topics. I’d need to keep an active list of topics so that there was always something to record a video about. External Editing.

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Video Publishing YouTube LinkedIn 170

Jon Loomer

MARCH 15, 2023

So, allow me to explain what I did to grow from nothing to 10,000 TikTok followers in a reasonably short period of time. I hit 10,000 TikTok followers today. I wasn’t active on TikTok, and I detested everything about it (and short-form video generally). But it’s a reflection of hard work. It was a nice foundation.

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Metrics Video Trends Software 151

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Social Media Strategies Summit

MARCH 6, 2024

So we might try discussing some tech-related topics on social. Maybe you’d generate more traffic if you switched focus to Instagram and TikTok. Focus on the right topics and join the right conversations, and your target audience will come to you. Use a little educated guesswork, too.

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Social Media How To Survey Analytics 213

Keyhole.co

FEBRUARY 28, 2024

million likes on their TikTok profile. They give their spin to viral memes and trending topics, keeping their brand individuality alive while still riding on the variety wave. Joining the Barbie rage last year, Duolingo published the above TikTok as a part of their newsjacking efforts. Duolingo now has a whopping 10.3

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Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories. Published on.

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Hootsuite

NOVEMBER 7, 2022

There’s a reason why the main TikTok user feed is called the For You Page. But, of course, there’s no human being sitting behind a desk shuffling content into the feed of each TikTok user. Relevance is based on factors like timeliness and topic trends. TikTok algorithm. Known TikTok ranking signals: Previous interactions.

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Social Media HootSuite Trends Feed 137

Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations. Hot Topics: How to launch a successful B2B TikTok–Dani’s step-by-step recipe.

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Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok Marketing Strategy. The brash new upstart of the social media scene, TikTok has about one billion monthly active users. We all know the platform is popular with younger audiences, but one in three TikTok users is aged 25 to 34 , while one in four is aged 35 or over. Analyze Your TikTok Audience. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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How To Hashtag Trends Analytics 143

Keyhole.co

JANUARY 19, 2024

Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. This comprehensive guide delves into the latest TikTok trends and viral content strategies. Why you should be riding the wave TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years.

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Trends Hashtag Fashion Energy 59

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can learn about audience preferences and how they feel about specific products, campaigns or topics. You’ll be able to see the top topics they’re talking about and identify relevant brand mentions.

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Tools Tweetdeck Brands Sentiment 112

Sprout Social

OCTOBER 16, 2023

They use social media to join in on relevant conversations, trending sounds and topics for both younger and older audiences. For example, this TikTok below pokes fun at Bored Ape Yacht Club, an NFT-collection that features eclectic apes: The caption, “We hate nfts. AARP’s TikTok account has a dedicated Gen X following.

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Brands How To Authentication Collaboration 115

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Episode Summary. But where do B2B marketers fit in?

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B2B Social Media Management Apple YouTube 118

SocMed Sean

JANUARY 13, 2022

TikTok has been taking the world by storm. For TikTok’s outsiders though, it may be considered a silly or even strange app, but trust me when I say that TikTok can be anything you make of it-- you just have to let your creativity loose. But what is TikTok, exactly? So how can you get started with creating TikTok content?

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Tips Content Video Hashtag 130

Hootsuite

JULY 6, 2022

What exactly is a shadowban, and how does it relate to TikTok? Here’s a handy guide to shadowbans and how they apply to TikTok. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What is a shadowban on TikTok? How do you get shadowbanned on TikTok?

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Guidelines HootSuite Communities Analytics 129

Buffer Social

AUGUST 14, 2023

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then.

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Analytics Overview Metrics Trends 84

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Not all new social media apps will blow up like TikTok. In human years, TikTok is only a kindergartener. Source: Statista. Ready to get started?

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Platform Social Media Reddit Hosting 142

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What is a TikTok influencer?

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Influencer How To HootSuite Trends 101

Buffer Social

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search.

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SEO Hashtag Engineering Guidelines 97

BeingOptimist

FEBRUARY 14, 2024

In today’s digital age, TikTok has emerged as a powerhouse of social media , captivating a global audience with its dynamic and engaging content. Let’s dive into strategies that can elevate your TikTok presence. TikTok is not just about posting videos ; it’s about building a community.

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How To Hashtag FAQ Collaboration 52

Sprout Social

JUNE 29, 2022

TikTok’s LIVE feature is perfect for connecting with your audience and reaching new people on the app. In this in-depth guide, we show you how to go live on TikTok and use the feature to boost your brand’s TikTok engagement. What is TikTok LIVE? How to go live on TikTok step-by-step.

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Engagement How To Authentication Features 95

Hootsuite

MARCH 27, 2023

The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others. The best time to post on TikTok is 1:00 PM PST on Sundays. are a hot spot for TikTok. Will these times work for everyone?

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Social Media HootSuite Statistics LinkedIn 123

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. And how can you do this? With content pillars. What is a content pillar?

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Template Templates Social Media Content 102

Buffer Social

DECEMBER 20, 2022

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. And with a target market of 25-35 year olds, I knew that a good chunk of that phone time was now spent on TikTok. For some context, TikTok users in the U.S.

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Organization Strategy Film Metrics 80

Social Media Strategies Summit

MARCH 1, 2024

So it’s no surprise the world’s most-watched video platform has begun shifting toward portrait-oriented videos — not least through the launch of YouTube Shorts , its answer to TikTok and Instagram Reels. Not all topics are a good fit for live video. We expect the 9:16 aspect ratio to dominate in 2024.

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Video Trends Marketing Mobile 229

Sprout Social

OCTOBER 10, 2023

Topicals Influencer trips are staples within the beauty industry. Topicals, a skincare line, hosted a trip in Bermuda to celebrate their brand’s third birthday. Topicals is the first beauty brand to host a fully BIPOC sponsored brand trip and feature smaller creators. Recaps were also posted on TikTok.

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Examples Influencer Campaign Marketing 127