April, 2024

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

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Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

The Social Media Hat

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 180
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Meta Announces New ‘Screen Smart’ Series of Parent Info Session in the US

Social Media Today

Meta's Screen Smart series aims to inform parents of the various measures they have to ensure their kids are safe online.

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How to Win the Meta Ad Auction

Jon Loomer

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 138
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#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione

Amy Porterfield

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 113

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Automating Your Social Media? Beware of These Common Pitfalls.

The Social Media Hat

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

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Meta Announces Screen Smart Series for Parents in the US

Social Media Today

Meta's Screen Smart series aims to inform parents of the various measures they have to ensure their kids are safe online.

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Why Conversion Results are Inflated

Jon Loomer

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts. Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#671: A Look Inside My Membership: Momentum

Amy Porterfield

Listen on… How my exclusive Momentum membership has scaled my business and upleveled my community. Today's episode is very close to my heart because I’m sharing something with […] The post #671: A Look Inside My Membership: Momentum appeared first on Amy Porterfield | Online Marketing Expert.

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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

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Agency Overload: Finding the Path to Simplification in Your Marketing Tools

The Social Media Hat

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools 154
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Meta Faces More Challenges in Europe Over Ad-Free Subscription Offering

Social Media Today

EU regulators have argued that Meta's 'consent or pay' approach is not in alignment with the intention of the law.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Ads Manager Overreporting Myth

Jon Loomer

Here’s a myth that you might believe regarding Ads Manager overreporting. Honestly, I believed it forever. Here’s the situation… You have a purchase event that fires on page load. Someone clicks your ad and makes a purchase on your website. After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times?

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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

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#666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller

Amy Porterfield

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 111
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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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7 Instagram Analytics Metrics Every Social Media Marketer Should Track

The Social Media Hat

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages

Social Media Today

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

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Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process

ProBlogger

The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of. With the idea fresh in your mind you sit down at your keyboard and BANG it out – desperate to hit publish as quickly as you can for fear that someone else will beat you to the PUNCH !

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How To Craft Netherite Armor in Minecraft 1.20

Tweaklibrary

Minecraft is a hot favorite amongst gaming geeks and the regular updates make it all the more enticing and addictive. However, the recent iterations of Minecraft have put forth challenges for gamers. But, isn’t that the joy of gaming? Talking about the challenge, Netherite is one of the most powerful materials in Minecraft. With it, you can craft the strongest tools, armor, and weapons.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#669: The Genius Business Idea I Wish I Had Thought of Sooner

Amy Porterfield

Listen on… Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your […] The post #669: The Genius Business Idea I Wish I Had Thought of Sooner appeared first on Amy Porterfield | Online Marketing Expert.

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5 ways to be a better CMO for your social teams

Sprout Social

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?

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How to Craft an Engaging Social Strategy, with Similarweb experts

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Employee advocacy is a strategy that every company should deploy. There’s a huge opportunity there, there’s no reason not to take advantage of it.” On this episode of Behind the Post, Alina sat down with not one, but two, brilliant marketing experts from Similarweb – Senior Social Media Manager, Itay Gross , and Content Marketing Manager, Faith Preminger.

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EU Investigators Launch Probe into TikTok’s Latest Growth Initiative

Social Media Today

TikTok's latest program offers rewards for users spending more time in the app.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging

ProBlogger

The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make money blogging if you write about the topic of making money blogging?

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Best Roblox Horror Games in 2024

Tweaklibrary

The new additions to Roblox never cease to amaze, especially in the horror subgenre, which doesn’t have much in common with Roblox’s more kid-friendly, block-centric environment. Mystery and horror games are taking up more and more room on the network recently, drawing in more Roblox game users interested in making their avatars. It is justifiably popular because of its incredibly user-friendly mechanics and vast content library.

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#667: Courage to Quit: How Two Weeks Notice Readers Have Found Freedom in Entrepreneurship

Amy Porterfield

Listen on… Success stories from “Two Weeks Notice” readers who took the leap into entrepreneurship! My friend, can you believe it's been an entire year since my book […] The post #667: Courage to Quit: How Two Weeks Notice Readers Have Found Freedom in Entrepreneurship appeared first on Amy Porterfield | Online Marketing Expert.

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The complete crisis management guide for marketing leaders

Sprout Social

It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.

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Google Delays Cookie Phase Out Once Again

Social Media Today

Google's announced that it will not complete its planned phase out by the end of 2024.

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