Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. Knowing how to generate this data will make all the difference in maximizing your post reach and engagement. Of course, hashtags are just one feature that can affect content performance.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Jon Loomer

MAY 26, 2020

A member of my team did this for me using Google Tag Manager. We’re doing this within Google Tag Manager. Create a tag and name it “Facebook – Base Pixel.” Choose “Custom HTML” as the tag type under Tag Configuration. ” Create a Tag. Create a Trigger.

Eventful 215

Eventful Facebook URL Conversation 215

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

DECEMBER 7, 2020

Here’s just a few pieces of data you can get from Google Analytics: Amount of traffic your site gets overall. To set up Google Analytics, you simply have to follow these steps: Step 1: Set up Google Tag Manager. Step 3: Set up analytics tag with Google Tag Manager. Step 1: Set up Google Tag Manager.

Analytics 145

Analytics Google How To Overview 145

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. What is review analysis?

Review 128

Review Brands How To Analysis 128

Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. With the Apple iOS 14.5

API 155

API Conversation Tips Facebook 155

Jon Loomer

JUNE 2, 2020

But I want to be sure that, if you missed that post, you know how to set up the base pixel in Google Tag Manager and test the events. A member of my team did this for me using Google Tag Manager. We’re doing this within Google Tag Manager. Create a tag and name it “Facebook – Base Pixel.”

Eventful 211

Eventful Facebook Conversation Upcoming 211

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Jon Loomer

SEPTEMBER 3, 2020

If so, go to Events Manager by finding it in your Business Tools menu at the top left in Business Manager… On the left, click to Connect Data Sources (you may first need to hover over the green circle with a white + in it). Install Your Code Manually with Google Tag Manager. Create a Tag.

Facebook 204

Facebook WordPress Eventful URL 204

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. Let’s walk through where to go now… First, go to Events Manager from your top left menu in Business Manager. You’ll see Events Manager under “Manage Business.” Not really.

Facebook 205

Facebook Eventful Video Data 205

Sprout Social

JUNE 13, 2023

Using Sprout reporting to define and measure success Supercharging customer care Saving time with collaborative tools Championing community management Unearthing bolder paths to ROI Using Sprout reporting to define and measure success Before using Sprout, measuring performance was a convoluted task for Siegel’s team. “I

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. It’s the juicy B2B data that is typically hard to uncover.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Jon Loomer

JANUARY 8, 2024

Cookies are small pieces of data or text that are used to store information on web browsers. This clarification is bound to come as data emerges from the initial 1% test. The value of first-party data of all kinds going forward goes up. Within Events Manager, go to Data Sources and then the Settings tab.

Advertising 169

Advertising API Apple Privacy 169

Jon Loomer

OCTOBER 4, 2023

Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions. I add columns to my Ads Manager reporting for my custom events. Custom Conversions Custom conversions do not require code and are created within the Events Manager interface.

Eventful 184

Eventful Conversation Embedding URL 184

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. Finish Up in Events Manager.

API 206

API Conversation Facebook How To 206

Jon Loomer

JANUARY 31, 2024

Since it is custom, the data Meta has on a custom event is limited to individual websites. When possible, you should use standard events because Meta has global data related to those actions that can help with optimization. Create a column in Ads Manager and you can see how many of that specific event can be attributed to your ads.

Eventful 173

Eventful Conversation API URL 173

Jon Loomer

SEPTEMBER 7, 2022

Setting it up manually or with Google Tag Manager is also technical and complicated (at least if you’re not super technical yourself). First, go to your Events Manager. After selecting your pixel as the data source, go to the Settings. Then go to your Events Manager again and select the pixel as your event source.

API 205

API WordPress Conversation Facebook 205

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis. Select your industry category and business size.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? They can also severely impact your reputation.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity. We live in an age where promoting our services online is essential.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

NOVEMBER 3, 2021

If 3 to 5 is the amount you actually want us to use… why give us the freedom to use 30 tags in the first place? But now, Instagram itself is reporting that for best reach, you should limit your tagging to between 3 and 5. So which method reigned supreme: restrained tagging or a more-is-more approach? Methodology.

Hashtag 145

Hashtag Instagram HootSuite Engagement 145

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

OCTOBER 19, 2020

It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. Does a LinkedIn tag by any other name, uh, track as sweet?

LinkedIn 144

LinkedIn URL How To HootSuite 144

Convince & Convert

DECEMBER 15, 2023

Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management. Under this bucket, make content around longer and shorter keywords like: Time blocking Productivity for entrepreneurs Time management techniques Goal setting tips 3. Now, it’s completely different.

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. What do they say in the posts where they don’t tag you?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Ignite Social Media

AUGUST 19, 2020

Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site. Without cookie data, social networks lose access to valuable information.

Social Networking 127

Social Networking Privacy API Apple 127

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Tag Report. Post Performance Report.

Report 131

Report Social Media Metrics Team 131

Hootsuite

JULY 27, 2022

Sign in to your account and go to TikTok Ads Manager > Assets > Events. Look for a piece of code that starts with <head> and ends with </head> –your pixel should go right after the <head> tag. Then, connect your TikTok for Business account and your TikTok Ads Manager account. Click Delete.

How To 117

How To HootSuite Eventful ROI 117

Jon Loomer

SEPTEMBER 3, 2020

If so, go to Events Manager by finding it in your Business Tools menu at the top left in Business Manager… On the left, click to Connect Data Sources (you may first need to hover over the green circle with a white + in it). Install Your Code Manually with Google Tag Manager. Create a Tag.

Facebook 148

Facebook WordPress Eventful Google 148

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Jon Loomer

SEPTEMBER 3, 2020

If so, go to Events Manager by finding it in your Business Tools menu at the top left in Business Manager… On the left, click to Connect Data Sources (you may first need to hover over the green circle with a white + in it). Install Your Code Manually with Google Tag Manager. Create a Tag.

Facebook 146

Facebook WordPress Eventful Google 146

Sprout Social

MAY 31, 2022

But for marketers, this new feature could simplify and improve Instagram management. Many marketers that manage Instagram accounts use their own phones to do so. After your image is ready and you’ve selected the account you want to post to, you can schedule your first comment, along with hashtags, and tag up to 20 users.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

Hootsuite

MAY 3, 2023

These include video titles, descriptions, metadata, tags, thumbnails, how long people watch your video, view count, and more. Keep in mind these tools aren’t pulling data from YouTube specifically. Additionally, try to use a combination of long-tail keywords, synonyms, or related terms when writing descriptions and adding tags.

SEO 111

SEO YouTube Embedding Hashtag 111

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. It turns large data sets into actionable insights in seconds—work that can be impossible to calculate manually.

Team 110

Team Hubspot Marketing SMS 110

Sprout Social

AUGUST 24, 2022

Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications.

Collaboration 83

Collaboration Brands Team Project 83