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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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New York Times Plans to Implement Permanent Redirects on IHT.com urls

Adam Sherk

So the bottom line is, the NYT SEO team strongly advocated the use of permanent 301 redirects from all IHT.com URLs to the corresponding new URLs on NYTimes.com, and they are continuing to do what they can internally to get this implemented as soon as possible. What Horrible Things Did Time Magazine Do in 1964?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Monitor for comments including your brand name and a question mark (but remember to exclude your web address, as URLs sometimes include question marks when shared on social media). You’d like to think people would ask you questions directly , but that’s not always true. Can your response times be improved?

Strategy 130
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. You can also add URLs to your website in your Instagram bio and to Stories. Use a URL shortener to: brand your links, track metrics, and.

Instagram 117
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What is attribution modeling for social media marketing?

Sprout Social

Urchin Tracking Modules (UTM) allow you to add tags at the end of a URL so you can track where the link click came from, what type of traffic it is and if it’s associated to a certain campaign. URL tracking in Sprout also allows for automation in rules. Use link shortening or vanity URLs. Use surveys. Set up UTM tagging.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic. According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry).

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