Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Set the tracker name and make a custom URL.

Reputation 59

Reputation Brands Construction How To 59

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In HelloSociety’s study , survey respondents were more than three times as likely to follow an influencer rather than follow a brand. Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. YOURLS is a small set of PHP scripts that will allow you to run your own URL shortening service ( a la TinyURL). How cool would it be to have Ma.rc

Flash Mob 164

Flash Mob Sites URL API 164

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Choose the showcase page name and LinkedIn public URL.

B2B 244

B2B LinkedIn Strategy Marketing 244

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. You can also boost engagement and get plenty of feedback from employees by using surveys and quizzes. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Kikolani

JANUARY 16, 2011

But since we all seem to use shortened URL’s these days, does it really make a difference? I am concerned about losing the existing followers that I currently have if the URL changes. URL would not actually include the word categories)?WP B2B and B2C? They tend to love that and will happily migrate to your new site.

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategies Summit

NOVEMBER 18, 2022

Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. Add a short bio. Optimize Your Facebook Page.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Survey your customers for great ideas. Google can show much more than your website URL in search results. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Be where your competition is not. It won’t cost you a penny!

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 20: The Four Best Online Survey Tools. #21:

Tools 100

Tools Twitter Sample Samples 100

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Thanks @JaniceCrago for heads up. Is #4 true? #6 6 is for me.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Content Consultant Social Media 137

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. 20: The Four Best Online Survey Tools. #21: Photos grab our attention. Google Review Count: 371.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: Buffer) 4.

HootSuite 108

HootSuite Brands Price Collaboration 108

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. You also get a customized URL and background, apart from a toll-free, high-quality audio. Pricing: Join.me

Conference 60

Conference Price Hosting Meeting 60

Rebekah Radice

FEBRUARY 15, 2016

Here’s a few ideas: Post feedback surveys. Relationship/experience surveys. At least once per quarter, send a survey to your customers asking how their support experience has been. Customer happiness surveys. Adding a photo URL to your tweet can boost retweets by 35%. Source ).

Trends 114

Trends Social Media Survey Mobile 114

Socialmedia.biz

AUGUST 7, 2018

Depending on your operation-model (B2B or B2C), customer persona and marketing requirements, you can take a paid or organic approach to strengthen your online presence on multiple social media networks. Pricing: The Zoho Social free plan allows 1 brand, 1 team member, a browser extension and a URL shortener.

Social Media 69

Social Media Tools Price Analysis 69

Convince & Convert

SEPTEMBER 8, 2010

I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Track shares, likes, tweets, and more for any URL. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.” 58% of consumers follow brands on social media. Google Review Count: 150. ” — Buffer Social.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Interestingly, Pinterest was in the news because of some commerce-related issues in which they were, I think, injecting affiliate codes onto the end of some product URLs.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

MAY 2, 2017

Enter any URL and this tool check to see if your page’s HTML code is optimized for sharing via social media. A B2B marketing operations platform that supports planning, executing, distributing, and analyzing full-funnel content. 20: The Four Best Online Survey Tools. #21: .” — Robbie Richards. 1) KnowEm SMO Tool.

Tools 201

Tools Sample Samples Marketing 201

Hootsuite

JANUARY 6, 2020

Create your Facebook username (aka your vanity URL). Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m. Your username helps people find you on Facebook. Click Create Page @Username to make one.

Facebook 145

Facebook How To Marketing HootSuite 145

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. ” So polls and surveys, contests, you have blank canvas, sort of create what you want. Are you B2B or B2C? Look, so many of us are making content. Aaron: You can say why are you.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

JUNE 8, 2011

A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.). See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here.

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Just paste in a feed URL, enter your email address, and choose your preferred sending frequency. 21) Feed My Inbox.

Curation 214

Curation Tools Curata Flipboard 214

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. If you're in the B2B space, LinkedIn is a must.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. My favorite tip is her first, on how to gauge authority (and corresponding effort) of a blog: “Go to Open Site Explorer and type in the URL for the blog for which you’d like to submit content.

Resources 195

Resources Tips Syndication SEO 195

The Way of the Web

APRIL 10, 2011

The first was a study by ForeSee Results , which showed that 1% of website referrals came direct from a social networking url, and that’s after a survey of 188 websites and over 295,000 responses from individual consumers. The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup.

Social Networking 34

Social Networking scribd Foursquare Retail 34