Jon Loomer

OCTOBER 4, 2023

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Custom Events To understand custom events, we first need to define “standard events.”

Eventful 185

Eventful Conversation Embedding URL 185

Jon Loomer

JANUARY 29, 2024

The path to successful Meta ads campaigns isn’t always a clear one. Even though Sales is your objective, you don’t have to select a value-based conversion event (like “purchases”) when you “Maximize number of conversions.” Today’s focus: Ad set optimization-related mistakes.

Advertising 162

Advertising Conversation Campaign Eventful 162

Jon Loomer

JANUARY 17, 2024

These advertisers likely haven’t found success with Advantage+ Shopping Campaigns. But that doesn’t mean that it’s easy to run successful ads. Pixel, API, Events, and Attribution. You simply can’t run effective advertising unless your pixel, Conversions API , and events are set up properly.

Advertising 190

Advertising API Skills CPM 190

The Realtime Report

NOVEMBER 16, 2022

As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. In today’s world, social media is essential for business success. It’s also a great place to post special offers and events. As a business owner, you know that visibility is key to success. Social Media.

Tips 182

Tips Marketing Loyalty Hotels 182

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Improved Marketing Attribution: AI helps marketers attribute success to specific marketing efforts, allowing for better allocation of resources and optimization of strategies. Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Jon Loomer

FEBRUARY 28, 2024

Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. It could impact some ad settings that are available, but otherwise the performance goal — regardless of objective — defines success and determines how your ads are delivered.

Eventful 193

Eventful Conversation Campaign Types 193

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

Eventful 161

Eventful Social Media Marketing Influencer 161

Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? Within the “Tracking” section, at the bottom of ad creation, make sure that “Website Events” is checked and your pixel is selected. Let’s start with Standard Events. Maybe you’re running a campaign for blog traffic.

Conversation 198

Conversation Facebook Metrics Eventful 198

Jon Loomer

JANUARY 24, 2024

When you set your performance goal and (if necessary) conversion event, the algorithm’s primary focus is getting you that thing. This is how you’ve defined success for yourself, so Meta will deliver your ads and make adjustments to satisfy it. It wouldn’t be crazy to allow advertisers to prioritize events there.

Advertising 173

Advertising Eventful Campaign Engagement 173

Jon Loomer

DECEMBER 26, 2022

Relevance is an important factor for the success of your Facebook ads. When you create a website custom audience, click the Events drop-down menu and select PageView under “From Your Events.” When you create a website custom audience, click the Events drop-down menu and select PageView under “From Your Events.”

Facebook 186

Facebook Aggregator Eventful Conversation 186

Jon Loomer

JANUARY 22, 2024

Whether you want conversions, link clicks, impressions, or something else, Meta’s focus will be on helping you get as many of that thing as possible because that is how you’ve defined success. It’s a weakness if you expect people who perform your optimization event to also perform other actions.

Embedding 163

Embedding Eventful Cost Issues 163

Jon Loomer

DECEMBER 18, 2023

These clients do not set them up for success. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others. I don’t care how much money they pay you or if everything is set up for success. You do not need to take every client.

Construction 187

Construction Advertising Industry API 187

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. You’ll need to work well within a team to be a successful social media manager.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Pam Moore

FEBRUARY 17, 2023

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. Learning how to navigate digital transformation will make or break your business. This is critical given the accelerated rate of digital change. Envision the success: Now for the fun part!

Patterns 148

Patterns Energy Team Skills 148

Jon Loomer

FEBRUARY 21, 2024

All Advantage+ Shopping Campaigns utilize a conversions performance goal (either “most conversions” or “ value of conversions “), and the conversion event will define which specific action determines success. This was previously locked in as Purchase, but you can now select any standard or custom event.

Advertising 168

Advertising Campaign Conversation Eventful 168

Pam Moore

FEBRUARY 17, 2023

Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. Learning how to navigate digital transformation will make or break your business. This is critical given the accelerated rate of digital change. Envision the success: Now for the fun part!

Patterns 147

Patterns Energy Team Skills 147

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

Eventful 197

Eventful Campaign Aggregator Facebook 197

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

Eventful 196

Eventful Tools URL Issues 196

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Limiting beliefs can be detrimental to the success of your digital transformation plans and can hold your team back from reaching their full potential.

Team 147

Team Marketing ROI Training 147

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. Limiting beliefs can be detrimental to the success of your digital transformation plans and can hold your team back from reaching their full potential.

Team 148

Team Marketing ROI Training 148

Jon Loomer

SEPTEMBER 15, 2022

If you rely on Facebook’s metrics alone, the “Result” which determines success will be link clicks or landing page views. From a basic level, you could build a custom metric based only on the information that Facebook provides (landing page views and standard events). Scroll Depth Event. Internal Link Clicks.

Metrics 214

Metrics Examples Facebook How To 214

Ignite Social Media

JULY 6, 2023

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success.

Social Media 167

Social Media Tips Authentication Resources 167

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

B2B 62

B2B Marketing ROI Hubspot 62

Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. Facebook will see this engagement as being successful since engagement is what you asked for. And when they click, Facebook will see your ad as being successful. This is important.

Facebook 205

Facebook Eventful Campaign Conversation 205

Sprout Social

JULY 25, 2023

This capability is necessary to plan subsequent social campaigns for repeated success because contextual metrics don’t just fuel success for social but also wider business goals. Create social media conversion events in GA Goals in Google Analytics 4 are now called conversion events.

Analytics 140

Analytics Report Social Media Google 140

Jon Loomer

NOVEMBER 1, 2022

Aggregated Event Measurement should still find many of your prioritized events. It’s been an eventful week or so. Advanced advertisers will use this to uncover more conversions and show clients the relative success of their ads. The biggest change was the loss of the 28-day click window. The Return of 28-Day Click.

Privacy 207

Privacy Advertising Aggregator Report 207

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. You want clients who make your success more likely. In some cases, that success will be an uphill battle, if not impossible. Some industries are also much more difficult than others to find success than others. What Does Success Look Like?

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. You’re not sending the web events using the Conversions API yet. Your monthly expense to optimize for web events is more than $2K. Finish Up in Events Manager.

API 207

API Conversation Facebook How To 207

Social Media Strategies Summit

JANUARY 22, 2021

We’ve indeed witnessed a digital migration over the last year out of necessity. But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. Pro-tip : Use a local phone number!

Strategy 209

Strategy Marketing SMS Mobile 209

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. You don’t own the domain; they do.

Eventful 209

Eventful How To Facebook Aggregator 209

Jon Loomer

SEPTEMBER 2, 2020

Everything on this list is important, but I would have a fraction of the success I’m having with Facebook ads without Website Custom Audiences. People who executed certain events. Or I can reach the highest quality visitors by targeting people based on scroll depth, utilizing a custom event. They are amazing.

Facebook 187

Facebook Eventful Conversation Report 187

Social Media Strategies Summit

AUGUST 4, 2020

On social media, pastors can share a topic that will make the followers think deeper about their life and how to interpret certain events. Open space to discuss topics related to current world events. What to do to be successful on social media . Be part of the digital reformation! . Sharing devotions or testimonies.

Social Media 174

Social Media Communities Instagram Eventful 174

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Event videos. But how is your video marketing performance?

Social Media 246

Social Media Video Company Content 246

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Social Media Network Marketing

FEBRUARY 27, 2024

In today's rapidly evolving digital landscape, staying ahead of the curve is essential for businesses looking to make an impact on Social Media. From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success.

Trends 56

Trends Social Media Meme Authentication 56

Jon Loomer

SEPTEMBER 8, 2020

These are the three most critical aspects of advertising, leading to the success or failure of your efforts. To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events.

Eventful 201

Eventful Facebook Conversation Advertising 201

Ignite Social Media

JANUARY 8, 2024

The digital footprints left by your content. These are the metrics you use to measure your social media success. It’s important to be aligned internally around what success looks like for your social media marketing strategy. What does Benchmark mean in digital marketing? How do you define Impressions in social media?

Social Media 124

Social Media CPA CPM CPC 124