ProBlogger

SEPTEMBER 17, 2014

Regular readers of ProBlogger would know that over the last 18 months, I’ve put a lot of effort into Facebook – particularly by building up the Digital Photography School Facebook page. In the last year and a half I’ve developed a publishing rhythm on the dPS Facebook page that works really well.

Case Study 53

Case Study Study Facebook Conference 53

Buzz Marketing for Technology

JUNE 27, 2008

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. The comparative analysis of fourteen start pages is performed according to a proposed methodology. The prototypes of such environment are built in the Start pages Netvibes and Pageflakes.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Jon Loomer

NOVEMBER 29, 2023

Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

Eventful 179

Eventful URL Price API 179

Jon Loomer

JANUARY 20, 2024

Facebook page reviews have become completely worthless… When page reviews first became a thing around a decade ago, they were helpful. The result is that about 95% of the reviews my page gets now are spam. From the mobile app, go to your Page Settings and click Edit. Finally, turn off “Allow reviews on your Page.”

Review 121

Review Facebook Mobile Course 121

Jon Loomer

MARCH 6, 2024

Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quality. Do not ignore the landing page when addressing ad quality. This could become a long-term problem.

Content 176

Content Policies Cost Advertising 176

Social Media Strategies Summit

SEPTEMBER 28, 2023

This idea is a great start, but marketers can also incorporate UGC into the body of an email. Image source So once you’ve captured a potentially valuable lead, starting the relationship on the right foot is in your best interest. Creating a dedicated landing page to house all that valuable content makes sense.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Social Media Strategies Summit

MARCH 22, 2023

To help you out, our LinkedIn Ads guide for beginners talks you through the practical tips and best practices you need to start advertising on LinkedIn today — giving you all the tools to grow your brand and generate leads. We’d recommend doing some competitor research before you start. This step is all a matter of organization.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

SocMed Sean

MAY 26, 2022

Here are some details about some of the most popular icons in the app to get you started in understanding Instagram icons. The house icon in Instagram is the home icon that will return you to your main home page. The home page is where you can see and scroll through photos and videos posted by the accounts you are following.

Instagram 243

Instagram Notification Video Comments 243

Social Media Strategies Summit

NOVEMBER 18, 2022

Start with these fundamentals: 1. Unless you’re running ads, the only way to drive TikTok users to your website is via the link on your profile page. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. Analyze Your TikTok Audience. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Jon Loomer

SEPTEMBER 25, 2023

It could be an action like scrolling down a page, engaging with a specific piece of media, or clicking on a certain image or button. 1-Minute Time on Page. One signal that you’re deeply engaged with my content is the amount of time you spend on a page. Start Embedded Audio Player. Here are some examples… 1.

Eventful 185

Eventful Advertising Embedding Conversation 185

Jon Loomer

APRIL 24, 2023

I’ve published most days since I started this, but I’ve committed to publishing at least one video every day in 2023 (which I’ve accomplished so far). TikTok Follow Me: tiktok.com/@jonloomer Start Date: September 30, 2022 This is where it all started. My page has been through lots of ups and downs since then.

Platform 175

Platform Video Instagram YouTube 175

Jon Loomer

JANUARY 31, 2024

This code will typically fire on page load or when a dynamic action (like a button click) occurs. Custom Conversions: Custom conversions can be used with either standard or custom events (or neither). Using rules, advertisers define a very specific conversion that can be used for reporting and optimization.

Eventful 173

Eventful Conversation API URL 173

Jon Loomer

DECEMBER 23, 2023

And then the page loads. Or they get to the product page, and it looks like it was designed in 1997. Then the results start coming in. The ideal customers click because they want to buy this product. Broken links. Confusing flow. Built on a cheap or outdated platform. Or the conversions don’t come in at all.

Conversation 133

Conversation Buy Campaign Products 133

Jon Loomer

NOVEMBER 9, 2022

You have several options to choose from, starting at 7 days and going to 180. You can create audiences based on Page View or one of several standard events. Well, first is that it doesn’t look like you can create audiences based on specific products or pages. Have you started using TikTok custom audiences yet?

Eventful 206

Eventful Engagement Organization Groups 206

Jon Loomer

MARCH 21, 2022

Don’t just trust that those clicks and landing page views are highly-engaged users. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality. If possible, start with ranked events, as data is more likely to be complete.

URL 200

URL Facebook How To Analytics 200

Writtent Blog

NOVEMBER 24, 2023

The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate blog.

Hubspot 96

Hubspot How To Loyalty Resources 96

Jon Loomer

SEPTEMBER 20, 2023

Is the event firing on the wrong page? Oftentimes we’ll see the final step of a conversion flow fire on the wrong page. Enter the URL of a page where this event will occur and click “Open Website.” If you ever want to start over, you can click to clear activity. Is the event firing?

Eventful 170

Eventful Conversation How To Report 170

Jon Loomer

FEBRUARY 22, 2024

You can send people to a landing page on your website, but even then tracking is limited. You can have custom events fire when the embedded player is started, based on progress, or based on completion. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole.

Embedding 147

Embedding Apple YouTube RSS 147

Jon Loomer

JANUARY 1, 2024

Before we get to the impact, let’s take a step back to help explain how we got here… The Motivation I started my website in August of 2011, and I reached profitability in a little over a year. It was a rather rapid ascent considering I wasn’t setting out to start a business and I had never started a business before.

Video 170

Video Publishing YouTube LinkedIn 170

Jon Loomer

FEBRUARY 27, 2023

If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. Depending on your choice, Facebook will optimize the delivery of your ads to get you the most link clicks or landing page views at the lowest possible cost. So, the Landing Page View is slightly better.

CPM 189

CPM CPC Eventful Cost 189

Jon Loomer

MAY 31, 2023

I started by testing every app that had a free trial to give me a sense of how they worked. Since my website has more than 1,000 pages, my primary focus is on website URLs. My website was started in 2011. Here are examples of pieces of content that I created to help improve the knowledge base of the bot: Where Should I Start?

Training 185

Training Content URL FAQ 185

Jon Loomer

DECEMBER 26, 2022

One way to target a relevant audience is by isolating those who viewed the most pages of your website. Assuming you have the pixel on every page of your website, you can do this. Let’s assume that you get 10,000 page views per month. The starting point for optimization should always be focused on your goal.

Facebook 186

Facebook Aggregator Eventful Conversation 186

Jon Loomer

SEPTEMBER 12, 2023

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. I have events for scroll depth , time spent , starting my podcast player, clicking internal links, playing embedded YouTube videos , and a whole lot more. In most cases, you’re throwing money away.

Embedding 168

Embedding Eventful Cost YouTube 168

Hootsuite

APRIL 28, 2023

While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. Think of it as an online clubhouse or modern message board where you can start or join discussions and build relationships. Tap Create when you’re done to see your new group page.

Groups 143

Groups Groups LinkedIn How To 143

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 194

Eventful Newsletter CPM CPC 194

Jon Loomer

FEBRUARY 8, 2022

While standard events are typically very easy to set up and often fire due to a page loading or button clicked, custom events can be a bit more complicated. Time on Page: This event utilizes a timer trigger in Google Tag Manager. Another signal that could indicate a quality visit is viewing multiple pages during a single session.

Eventful 198

Eventful Facebook Vimeo Embedding 198

Jon Loomer

JUNE 19, 2023

When you read through the pages of this website, be aware that available objectives at the time of that post will impact the recommendations provided. Landing Page Views and Link Clicks, for example, will only drive a bunch of clicks. Facebook Page: Get people to engage with your Facebook Page.

Campaign 210

Campaign Eventful Conversation Instagram 210

Jon Loomer

APRIL 17, 2023

It typically starts with a distrust of Meta. For example, a Purchase event is added to the landing page rather than the confirmation page. But if you’ve isolated a page where the event should occur but appears to be overcounting, move on to the next step. It should be a confirmation page that users only see once.

Eventful 180

Eventful Conversation URL API 180

Jon Loomer

JANUARY 11, 2024

Related Post: Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come ] They’re doing this starting on January 15, and you’ll see a warning banner at the top of your Ads Manager campaigns page if any of your advertising is impacted. Your existing ad sets that use this targeting can continue to run until March 18.

Trends 149

Trends Campaign Advertising List 149

Sprout Social

SEPTEMBER 6, 2023

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. Table of contents: What is a LinkedIn Business Page?

LinkedIn 115

LinkedIn How To Collaboration URL 115

Jon Loomer

FEBRUARY 26, 2024

Within Meta’s documentation , they also highlight the following stats: 13% lower median cost per product catalog sale 7% lower median cost per website conversions 28% lower average cost per click, lead or landing page view The first two are the most meaningful. Advantage Lookalike is automatically on when optimizing for conversions.

Construction 181

Construction Cost Issues Conversation 181

Jon Loomer

APRIL 3, 2023

I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Use this as a guide… Quality Lead-Building 101 In theory, it makes sense that the default Facebook lead form would produce lower-quality leads than the typical landing page. Of course not.

Facebook 189

Facebook How To Reputation Types 189

Jon Loomer

FEBRUARY 14, 2022

If you lack traffic, this is where you’ll start. Of course, such an audience includes everyone: Those who spend three minutes and those who spend hours; those who view one page and those who view 100; those who buy from you and those who never would. People who visit specific web pages. User Views 2+ Pages in a Session.

Strategy 213

Strategy Facebook Eventful URL 213

Jon Loomer

JUNE 1, 2022

What’s great is a similar process is available for organic posts that you publish to your page. Click the “A/B Test” icon to start a test. A different segment of your page followers will see each version. Once the test is complete, the winning version will be published to your Facebook page.

Organization 214

Organization Facebook Content Metrics 214

Sprout Social

DECEMBER 15, 2023

Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time. Facebook’s algorithm will start to recognize that your page is a hub for regular, quality content, and put it in front of your audience, helping to boost overall engagement.

Facebook 121

Facebook How To Publishing Analytics 121

Hootsuite

SEPTEMBER 13, 2023

You’re here looking for info about using Facebook Page templates. But we respect you too much (and love dramaaaa too much) not to tell you the truth— Facebook Page templates are currently only available to Facebook Pages that are still in “classic” Page mode. What is a Facebook Page template?

Template 109

Template Templates Facebook Review 109

Jon Loomer

MAY 14, 2023

That way, you and the Meta ads algorithm are on the same page about what it is that will make your ad set successful. The most glaring results I’ve seen are related to link clicks, landing page views, and ThruPlays. In that case, you’ll optimize for either landing page views or link clicks. That’s good.

Advertising 194

Advertising Conversation Cost Compete 194