The Realtime Report

JULY 1, 2014

Social media has become crucial to professional sports. So far, the NBA is the only league out of the major four (MLB, NBA, NHL, NFL) to give recognition to teams and athletes for the use of social media.

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Social Media Sports Campaign Team 170

Adam Sherk

AUGUST 28, 2012

Sports teams are among the biggest offenders: Now don’t get me wrong. Brands of all shapes and sizes do it, but as I mainly follow news organizations and sports teams on Facebook it is the teams that negatively caught my attention. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

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Sports Team Facebook Feed 116

Adam Sherk

APRIL 10, 2012

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. I have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at. MLB Teams on Twitter. MLB Teams on Facebook.

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Team Twitter Facebook Comparison 152

Ignite Social Media

OCTOBER 29, 2018

Covering sports on social media is unique – content turnover accelerates while turnaround time for that content is expedited. Timeliness is critical as big moments develop LIVE, and the spotlight shines even brighter for brands as millions of fans hang onto every last character of coverage. WorldSeries | @CocaCola pic.twitter.com/8Zc6BTtiF7.

Social Media 121

Social Media Sports Team Class 121

Likeable

SEPTEMBER 24, 2019

Whichever cultural niche you’re tapped into (music, politics, sports, The Bachelorette , comedy), this platform is where you’re hearing about it. Two brands taking very different approaches to handling their fanbases on Twitter: the NBA and MLB. NBA Twitter is arguably the best Twitter.

Twitter 80

Twitter Airlines Aggregator Meme 80

Oktopost

APRIL 26, 2021

“When customer service becomes public, it becomes a spectator sport. Check out this Valentine’s Day example from Major League Baseball (MLB). Additionally, 41% of consumers will share bad experiences with a brand with their network. Marketer Jay Baer said it all when he said: . More Interactions on Instagram.

Engagement 156

Engagement Social Media How To Hubspot 156

Convince & Convert

AUGUST 2, 2013

Baseball is different from other sports because of the frequency of games (almost every day during the season), so that means there is new information to push out to fans almost every day, as well: time and place of the game, the lineup, sponsored messages, photos or videos, ticket availability, and updates within the game.

Sports 122

Sports Social Media eBook Blogosphere 122

Adam Sherk

FEBRUARY 3, 2011

Who knows, but I like looking at sports and social media signals and the Super Bowl offers a good analogy for comparing teams. The Most Popular MLB Teams on Twitter and Facebook. So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams. Will it predict the winner of Super Bowl XLV?

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Klout Twitter Overview Sports 196

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

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Team Twitter Facebook Comparison 204

Adam Sherk

NOVEMBER 18, 2009

Related posts: The Most Popular NFL Teams on Twitter and Facebook: 2010 Season The Most Popular NBA Teams on Twitter and Facebook The Most Popular MLB Teams on Twitter and Facebook NBA Playoff Teams Ranked by Facebook Page Engagement Facebook Pages: Which News Sites Get the Most Engagement? {

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Team Twitter Facebook Sports 209

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams ) I looked strictly at the following each team has built up.

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Team Engagement Facebook Press Release 165

Adam Sherk

DECEMBER 20, 2010

The Most Popular MLB Teams on Twitter and Facebook. I thought it was interesting that three of my top 10 were related to sports and social media because I write about that only occasionally as a side interest. And on my own blog I’m certainly curious to know which posts brought in the most traffic this year.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

JANUARY 26, 2010

NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach?

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JANUARY 12, 2010

2 comments… read them below or add one } Peter Robert Casey January 16, 2010 at 2:14 am I like how you summed up the misperception of social media being a popularity contest: “While building up followers is great, it’s what you do with that following that really matters.&#

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

SEPTEMBER 15, 2010

The Philadelphia Eagles have yet to reach 2K followers which seems very low for a sports-crazy town, but their official profile is fairly new. From there the follower numbers start slowing dropping. Quite a few teams have fewer than 20K followers and several are still below 10K.

Team 188

Team Twitter Facebook Comparison 188

Jeff Esposito

OCTOBER 5, 2010

The difference is that the end game is much sooner with the MLB playoffs and the buzz was relevant as teams chased the pennant. Tags: social media sports MLB New York Yankees World Series World Series Champ. The report was conducted similar to my report of NFL preseason buzz a month or so ago. What do you think of this report?

Social Media 40

Social Media Sports Apple Metrics 40

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Adam Sherk

JANUARY 7, 2010

It’s an interesting project and it is good to see publishers trying new things, however slow to move they may have been to-date.

Press Release 101

Press Release Syndication Blogroll iPad 101

Jeff Esposito

JULY 13, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change.

Sports 43

Sports Alltop Social Graph Creative Commons 43

Adam Sherk

JUNE 9, 2009

Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. by Adam Sherk on June 9, 2009 Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Breaking news” is featured in the title tags of sites covering sports, entertainment and a wide range of topics. by Adam Sherk on June 9, 2009 Among news sites “breaking news” is a sought-after keyword phrase; I see it prominently placed in home page title tags all the time: And it’s not just general news sites.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

SEPTEMBER 10, 2010

Of course, Google is also the first place people turn when they’re looking for the latest news, sports, weather or other categories traditionally served by the “news” media. Looking for the closest copy shop? Or trying to find a handyman? You just Google it, right? But it’s those commercial queries that are so desirable to advertisers.

News 121

News Press Release Survey SEO 121

Jeff Esposito

MAY 14, 2011

This year the MLB has been doing some really cool things to connect the brand with their fan base. Instead of staying entrenched in tradition and sticking to what worked in the past, they are mapping new content avenues for professional sports leagues.

Sports 34

Sports Video Brands Content 34

Jeff Esposito

NOVEMBER 12, 2012

While it might seem like just a goodwill gesture for rabid sports fans, it is also something that marketers should take notice of in terms of mixing sales with content. This fills a void left by traditional news outlets that move on to other sports like MLB and NBA.

Content 42

Content Marketing Discount Sports 42

Pixlee

DECEMBER 31, 2018

What sport doesn’t Nike make equipment for? With some of the country’s premier brand sponsorships (Including the NFL, MLB, and College Football), and a no-holds-barred approach to advertising, Nike remains a leader to watch in 2019. Lovesac.

Brands 40

Brands Retail Apparel Fashion 40

Jeff Esposito

APRIL 3, 2012

One of these rare instances happened on Tuesday afternoon when I came across this video from Nike as a teaser for the roll-out of their apparel contract with the NFL: After watching the video, not only did I get super amped about the NFL, but I also forgot about the start of the MLB season.

Apparel 43

Apparel Case Study Sports Study 43

Social Media Today

AUGUST 20, 2020

Twitter has published some new insights into how sports fane reacted to the return of the NBA and MLB, and the role Twitter played in connecting them to the action.

Twitter 217

Twitter Sports Publishing 217

SocialFish

OCTOBER 10, 2019

Also included are live sports and local news. Fill your family room with the excitement of the game with live events from NHL, Seri A, FA Cup, Top Rank Boxing, MLB, Grand Slam Tennis, and college football, basketball, and lacrosse. Almost 150 sports channels although some require a paid subscription. Price: $4.99/month

Sites 100

Sites Sports Apple Price 100

Adam Sherk

JANUARY 28, 2010

The fabulous Sports Illustrated tablet demo was built with Adobe Air and Flex, which don’t play on the iPhone OS. , but what it will use within the iPhone operating system is unclear. Hmmm) The New York Times app shown at the release looks great, with embedded video. How it was built is not yet public.

iPad 129

iPad Apple News iPhone 129

The Realtime Report

JULY 2, 2021

The Grueling MLB Schedule: Why is it So Long ? They find it to be a slow sport with long games and an even longer season. So why is the MLB Baseball season so long? It’s an ironman sport. A team can go on a short run of wins in any sport, but only the truly great teams can sustain that performance over 162 games.

Sports 91

Sports Travel Team Examples 91

Koka Sexton

OCTOBER 17, 2009

Like Having Thousands of Movies at Home The Roku player is like having your own video library at home with over 50,000 choices – from the best movies, TV shows and sports. (OK I’ll still need you Hulu.) You never have to wait for a DVD in the mail or pay late fees ever again. Leave a comment!

Foursquare 51

Foursquare WordPress CoTweet CoTweet 51

Sprout Social

AUGUST 24, 2021

On August 12, 2021, the MLB hosted a Throwback Thursday treat—for the first time ever, two major league teams, the Chicago White Sox and the New York Yankees, faced off at the site of the legendary 1989 baseball movie, Field of Dreams. — FOX Sports PR (@FOXSportsPR) August 13, 2021. — McDonald’s?? McDonalds) June 1, 2021.

Marketing 132

Marketing Sports Meme Trends 132

Convince & Convert

JUNE 3, 2010

Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. He also apologized to the manager, Jim Leyland. And I kicked the shit out of it.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Unmetric

DECEMBER 19, 2018

To find out which MLB teams could engage their audience and generate revenue from branded content, we used Unmetric Sports to analyze the stats around the top-performing social posts on Facebook, Twitter, and Instagram. The findings are presented in the infographic below. Key findings. REQUEST A DEMO.

Team 66

Team Sports Brands Banking 66

Adam Sherk

MARCH 2, 2010

The surveyed group included a mix of sites covering general and breaking news as well as specific topics such as lifestyle, sports or entertainment. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I am friendly with. Their sites are secondary to their product newspapers and magazines.

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Survey Twitter Digg Hitwise 193

Social Media Marketing

OCTOBER 3, 2012

Sports : the Olympics provided a good deal of content, as well as golf, tennis, the MLB All Star game, and even the return of the regular season referees to the NFL. Geeky or cult following celebrations : Talk Like a Pirate Day, Elvis Week, Shark Week, Comic-Con opens, iPhone 5 announcement, etc.

Content 168

Content Crowdsourcing Construction Meme 168

Social Media Strategery

FEBRUARY 21, 2012

They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands."

Social Media 106

Social Media Twitter Sports Feed 106