Dave Fleet

SEPTEMBER 27, 2011

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” ” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

MARCH 30, 2012

Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JULY 20, 2010

Too much has already been written about the recent Old Spice foray into social media. Not a PR agency, or a social media agency. On Sunday, the Wall Street Journal ran an interesting story on the growing interest of ad agencies in the social media space. Ad agencies are built around strong creative teams.

Social Media 379

Social Media Advertising Journal Campaign 379

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Corporate Social Media ≠ Personal Social Media.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

OCTOBER 30, 2010

According to blogTO: “In fear that the Star would release the information, Nick Kouvalis, a key Ford campaign member, tasked Macdonald with getting a handle on the situation.

Twitter 382

Twitter Social Media Campaign Report 382

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. One core team.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

FEBRUARY 18, 2013

An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. How robust Burger King’s security processes for their social media channels are. When Burger King’s team spotted the hack.

Twitter 415

Twitter Social Media Communities Company 415

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. That vision drove me.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Corporate Social Media ? Personal Social Media.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

AUGUST 22, 2011

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. It acknowledges that social media isn’t the second coming.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

MARCH 5, 2012

While the more socially-advanced companies with significant investments are already doing this, this will become important for all companies with paid investments in Facebook.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

APRIL 13, 2011

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media. Force #2: Consumers demanding social support.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

APRIL 15, 2013

Meanwhile, people who become known for outrageous attention to detail become go-to people in a team. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. Nothing hurts the credibility of a pitch, a proposal or a program like sloppy mistakes.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

JUNE 15, 2011

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin. Get the perspective of an early public sector adopter of social media.

Wikipedia 334

Wikipedia Eventful Startup Upcoming 334

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Folks like the team at Traackr have realized this, as have those at PeerIndex.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

AUGUST 12, 2010

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is that knowledge the same as the impression you relay on social mediums? Is this the approach of all agencies? Brands operate in the same way.

Radian6 283

Radian6 Exercises Journal Social Media 283

Dave Fleet

NOVEMBER 17, 2010

Filtering of search results by custom date: a very useful feature, especially for people working on social media audits and reports after the fact – in the past the lack of this feature rendered the console largely unusable for this purpose. The Radian6 team will undoubtedly keep rolling-out adjustments over time.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

APRIL 15, 2013

Meanwhile, people who become known for outrageous attention to detail become go-to people in a team. more on this in my recent presentation on Social Media at Scale that I gave at PodCamp Toronto ). Understand converged media. Nothing hurts the credibility of a pitch, a proposal or a program like sloppy mistakes.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

FEBRUARY 16, 2016

I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

MAY 30, 2011

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give.

CSR 218

CSR Remix Authentication Film 218

Dave Fleet

OCTOBER 14, 2010

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. Work with your clients to help to structure roles and responsibilities within their agency team. Tags: communications pr public relations social media strategy. So, what do you think?

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Build an army of advocates. Plan strategically.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

NOVEMBER 15, 2010

Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. Tags: monitoring social media monitoring tools. This time around: changes to the Radian6 dashboard.

Radian6 313

Radian6 Widget Analysis Comparison 313

Dave Fleet

APRIL 12, 2011

During a panel on online support at SxSW this year, Frank Eliason explained that he was able to calculate the tangible benefit from his team at Comcast by looking at the cost of their team, the number of people they helped and comparing that to the cost of those people calling their call centre.

Social CRM 379

Social CRM Cost Microsoft Issues 379

Dave Fleet

APRIL 4, 2018

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. I’d write about whatever was going on with social media – new tools, new platforms, new developments… and as I did, people started to listen. That vision drove me.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JULY 8, 2011

As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well. Our team recently did a Myers Briggs workshop, and I’m an ESTJ.

Exercises 279

Exercises Sports Education Analytics 279

Dave Fleet

NOVEMBER 22, 2011

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? Should you let individual conversations in social media direct your business?

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

FEBRUARY 2, 2013

For Edelman’s largest global clients, we have what we call the “ Global Client Relationship Program ” through which we appoint a senior leader – a “GCRM” – to head-up our global teams for those clients. Almost simultaneously, our team began planning for a major program for that client.

Team 304

Team Project Resources Influencer 304

Dave Fleet

JUNE 16, 2011

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. The exception: online startups?

Startup 401

Startup Social Media Skills Aggregator 401