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    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Senior management’s concern about social media is really saying “we don’t trust our employees and members.” For social media, you have to take a leap of faith and trust your people. with ….
    [Social Media] Social Media Isn’t Conversation, It’s Publication
    The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. Anyone who is monitoring your social network activities (trust me, someone is doing this) only needs to take a screen shot to have a permanent record of something long after you’ve tried to cover your online footsteps. Tags: Social Media It’s unclear what everyone means.
    [Social Media] Scoring social media influence – what’s the story?
    Tweet Peoplebrowsr’s Kred, a social influence and analytics service, today announced the launch of KredStory which is “a new way of seeing social influence that is different than anything we – or any social analytics company – have ever done before” The good news is that this is an attempt to move away from a score automatically assigned to you. John Fell Social media monitoring Social media tools and technology Brandwatch Klout kred peerin peoplebrowsr social media influencers toolsSo what are my scores for each?
    [Social Media] The 6 Step Process for Measuring Social Media
    Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011. The 6 step process for measuring social media. Understand How Social Fits in Your Company. You can’t prove that social caused that success, but it sure looks fishy.
    [Social Media] What Business Goals Can Social Media Serve?
    'The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing Let’s take a more in-depth look.
    [Social Media] The Key Issues in Social Media Monitoring Today
    He is hosting the UK’s leading social media listening conference, Monitoring Social Media 2010, in London on 22nd November, which I’ll be attending. Tags: Social Media social media monitoring This is a guest post from Luke Brynley-Jones, Co-founder of Influence People. Luke is kindly offering a 10% discount The Cube readers. Just enter the discount code “redcube” when you book online. [.].
    [Social Media] Why Do Organizations Still Fear Social Media?
    Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer. Let’s take social out of the equation and think about fear for a second and how it motivates companies. Stronger. Faster. Longer.
    [Social Media] Social Media -Outsource or Not?
    Social Media Outsource. have been a firm believer of the fact that one needs to segment audience and engage them with customized content thorugh different social media channels platforms and this requires serious efforts. So, while it’s good to say that the corporates should not outsource their social media efforts-the fact of the matter is-corporates should focus on creating policies, processes and KPIs, and leave the actual engagement wherever possible to outside agencies. The Ultimate Online Social Experience! Image Source:  [link].
    [Social Media] Questions to Ask Before Starting in Social Media
    So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit?
    [Social Media] A Blog is a Better Social Media Hub Than Twitter
    If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. third-party hosted blog (like the Socialized blog) requires a hosting plan and installation on a third-party server. have a Tumblr page, often referred to as a tumble log, called Social Kapital , that I use for posting things I want to share but which are not related to the subjects I cover in my regular blog. This post is intended to highlight why a blog is a superior social media hub to a Twitter account. Mashable. Guy Kawasaki.
    [Social Media] Measuring Social Media ROI
    Another year of measuring social media ROI. Because first, we should dispel some myths about measuring social media ROI. I’m an advocate for social media ROI, but before we can measure social media ROI, we have to kick these myths to the curb. Now hear this: social media is not free. Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. The Truth: Social Media Requires Investment. Culture ROI social media Vent
  • KYLE LACY  |  TUESDAY, JULY 5, 2011
    [Social Media] The 5 Pitfalls of Social Media Engagement
    What did you do recently to celebrate Social Media Day ?  Social Media (for me, that’s Twitter, Facebook, my blog, YouTube and my online marketing efforts) can and has enhanced my life greatly.  There’s a reason it’s called social media.  It was only when I began to connect for purely social reasons and for the interest in a relationship that I “got” it. Once you do, cultivate those relationships and BE SOCIAL. Social media is not a match for push marketing. Suggestion:  Identify why you’re online and engaged in social media
    [Social Media] Succuessful Social Media Engagement Requires Generosity
    Generosity is a huge part of the social media experience. In fact, social media is all about focusing on others and not on yourself. Social media generosity 101: Do you research new information in your niche? It also drives links back to your social profiles and even your web site when people want to learn more about you. When was the last time you asked someone on your social media network how things are going? Tags: Social Media in Action generosity Social Media social media coach Comment.
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Social Media] Social Media Fatigue
    What is social media fatigue, what do you think causes it and what are a few ways to combat it? Social Media Fatigue originally appeared on Spin Sucks on July 21, 2011. Social Media Arment Dietrich beatriz alemar gini dietrich online time commitment social media fatigueDoes it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. took his advice. I’ll try something different next time.
    [Social Media] Social Media Isn’t Going Anywhere
    'I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0
    [Social Media] 10 Examples of Social Media ROI [Infographic]
    'Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). Enter social media. Social Media ROI: 10 Examples. What’s a marketer to do? Steaz.
    [Social Media] 3 Reasons Why CEOs Hate Social Media
    Allan Mulally [ Ford ], Tony Hsieh [ Zappos ], and Howard Shultz [ Starbucks ] embrace social media and their companies have benefited. However, many CEOs despise social media. This can be challenging for the social media champions within companies or social media consultants trying to help companies. For the socialmediarati, we have a choice; we can call these CEO’s disparaging names, or we can better understand why they hate social media. By Erik Qualman. 1 I Want Control. want to control my company! 1 Unfiltered Feedback.
    [Social Media] Employee social media guidelines are useful, but internal culture is more important
    We’ve also seen a renewed debate in the UK about how the professions should use social media – notably about teachers befriending their pupils on Facebook. One way that many organisations deal with this is to create social media guidelines but even more important than any guidelines you might right is the internal culture change needed to real to make yours a true social business. Surveys in the UK last year consistently showed that between 35% and 40% of UK firms have no social media guidelines in place. Tweet Image via Wikipedia.
    [Social Media] Social Media Risk Manager: What?
    Maddie Grant of SocialFish sent me the link to Altimeter Group’s Guarding the Social Gates: The Imperative for Social Media Risk Management. Social Media Risk Management Staff? Altimeter Group “ surveyed 92 professionals from various industries and backgrounds who, in their current professional roles, said that social media risk management was their primary job function or a significant part of their professional responsibilities.” There are social media risk managers? Risk and Social MediaNew Types of Risk?
    [Social Media] Social Media and the Amplifier Effect
    And though the internet increasingly became an amplifier of everything the world had to offer as a result of easy-access, the sudden increase of amateur creations and exposure to a seemingly infinite world, social media has established itself as the ultimate amplifier. Social media essentially represents the manifestations and the evolution of our behaviours and actions within everything online, digital and web-orientated. It is everything we are in this social media world. So much so that many of us could hardly remember a time pre-internet.
    [Social Media] To really understand social media, you must also understand online communities
    It is very easy to get excited by social media. When we talk about social media we are really only talking about tools that we can use to help us and the people we engage to achieve a task. To make a success in social media we need to understand online communities. There is a temptation to assume that all use of social media is the same – that we are ‘doing social media’ But this is just not true. Social media just provides the set of tools you can use to do this. Tweet. Tweet This!
    [Social Media] The social media strategy series: Ongoing management and beyond
    This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.]. Tags: Social Media Strategy Series social media management social media strategy
    [Social Media] How Lady Gaga Used Social Media To Grow Her Fan Base
    Tweet Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’. Lady Gaga built one of the world’s largest fan base by talking directly to her fans on social media on the release of her new single  ‘Edge of Glory’. Take a look: Similar Posts: How Ecycler Used Social Media to Enhance Its Business.
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media
  • JUGNOO  |  TUESDAY, APRIL 24, 2012
    [Social Media] Social Media Marketing: Get On Board Or Get Left Behind
    Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. The customer rules the marketplace today, and if you’re not actively building a presence in the social space, you will be left behind. The  3 most important reasons small businesses leverage social media are: Connecting with customers. Social business conversations happen online, every second of every day, and you need to be listening. It’s not much different in the social media marketing space.
    [Social Media] The Best Social Media Analytics Tools for Publishers
    'What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. The functionality is broader than just social media but you can drill down on social referrers and activity. It has a greater degree of social-specific reporting.
    [Social Media] How To Fail In Social Media
    It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. Many a company has risen from the social media pile with egg on their face because of some silly mishap that could have been prevented. There are a number of reasons why you might want to hire a professional social media team to handle your campaigns.
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
    [Social Media] Free social media strategy ebook
    As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].
    [Social Media] Social Media Facts for Business Owners
    “‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  Today the reality is, your potential customer is spending time on social media.
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners. Shonali Burke Social Media bullying in social media disagreement social media bullies
  • DAVE FLEET  |  MONDAY, JULY 26, 2010
    [Social Media] 57 Social Media Policy Examples and Resources
    Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.
    [Social Media] How the Global Fortune 100 are using social media: some statistics
    useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media. The survey highlights the ways in which these firms are using social media and is also insightful in terms of the tools and platforms (Twitter, Facebook, YouTube or a corporate blog) they are using.
    [Social Media] Social Media Monitoring & Engagement: One Size Does Not Fit All
    I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement.  Related posts: Pitching Social Media: Key Takeaways I’ve Learned In 6 Months. You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter Title Here). Using Social Media To Avoid The Fires. Social MediaMore to come as our team grows and we experience a variety of learnings along the way. 
    [Social Media] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. Image via Flickr.
    [Social Media] 5 Game-Changing Social Media Marketing Campaigns
    Each in a class of its own, these 5 nominees in the “Most Creative Social Media Campaign” category for the upcoming Mashable Awards ceremony have not only driven the point home, but have also inspired, motivated and reinstated the tremendous potential of Social Media. Effective? Memorable? You bet! Conventional? Heck, no! Click here to jump to the list! Share this post.
    [Social Media] Social Media Metrics and Conversion
    US businesses have definitely accepted that social media has to be a part of their  marketing and PR activity -  four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. Take another look at how you are measuring your social media results this year.
    [Social Media] Social Media At Work: To Tweet Or Not To Tweet [Infographic]
    Tweet Social media is now a big part of everyone’s life – both professionally as well as personally. Most of the time people tend to use social media to discuss every aspect of their life, which also includes their workplace and what it stands for. As far as businesses are concerned, they are now looking to leverage this tendency of their employees and encourage them to use social media at work. The infographic outlines two different approaches that a company can adopt to ensure that their social media policies are in place.
    [Social Media] Social Media’s Impact and Effect
    There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking
    [Social Media] Timing Your Social Media Marketing
    Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. It offers valuable insights for marketers who are trying to fine-tune their social outreach efforts. Here are the slides: Social Timing Insights. Is evening best? How B2B and B2C timings differ.
    [Social Media] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Crushing the Myth of B2B Social Media December 27th, 2009 |Written By: Jay Baer | View Comments Tweet In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?&#
    [Social Media] Are You a Social Media Zombie?
    And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five infographic joe soto One social media social media social media infographic zombies
    [Social Media] How Social Media Can Lead To Sales
    Tweet If there’s one common question that every business, brand, or organization new to social media has, it’s probably “how will using social media lead to sales?&# What businesses new to social media should be asking is not “how will using social media lead to sales?&# , but instead, “how can using social media lead to sales?&#. So with this new question in mind—&# how can using social media lead to sales?&# —what’s the answer? It’s a fair question to ask.
  • JUGNOO  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Five Key Elements For Your Social Media Policy
    Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a social media policy if companies are faced with having to provide feedback on an employee’s use of social media. Recently, an employee was fired from his job because of comments he made in social media.
    [Social Media] The Fallacy of Social Media Reciprocation
    If you honestly need someone to follow you or friend you on a social network to find self worth or acceptance, it’s really time to re-evaluate your priorities. So as you navigate the social networks and communities on the web, realize that the value exchange does not hinge on some ridiculous idea of reciprocation. Community Social media reciprocation social media etiquette TwitterYou are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. In fact, you are not entitled to anything.
  • SOCMED SEAN  |  TUESDAY, MAY 29, 2012
    [Social Media] Social Media Comic: The Social Media Timesink
    As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals. I thought I’d capture a view into that craziness in my latest social media comic.
    [Social Media] How to Manage Social Media Profiles
    There are many social networking websites for smaller businesses. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. Then there is your company blog; it is seemingly a fulltime job.
    [Social Media] 6 areas where social media can be used in the insurance customer value chain
    In a recent report,  Ernst and Young lookedspecifically at how social media be used in the insurance customer value chain. They’re also asking questions, through social media, to their connections and friends, seeking advice on things like the best car insurance company, or where to get the best deal. Our suggestion: Insurance companies should use social media monitoring to listen to these conversation and find out what’s being said about their products. Social media allows insurers to interact and communicate with customers, and vice versa.
    [Social Media] 8 Ways Businesses Should Use Social Media
    Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. Social Mention. One great way to use social media is for customer service. Social media can be a great research tool.
    [Social Media] Organizing Your Social Media Marketing
    'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Following that allows you and your team to capably respond to unforeseen challenges and opportunities, thereby avoiding social media overwhelm. Social Marketing is a Process. As you know, the various social media networks do seem to change like the weather. Tools that you rely on.
  • SMTHREE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Social Media Monitoring: Are you paying attention?
    see this same lack of attention to detail in social media – all the time. If you can’t find the time to maintain your social media presence – why bother being here in the first place. Social media is all about constant contact. Yes, the buzzword is ‘engagement’ and you cannot engage on an occasional basis – not if you expect to leverage the relationships you build thought social media into increased sales or donations. So, how do you make sure your social media monitoring is up-to-date?
    [Social Media] Social Media vs Online Media
    'If you’re not actively participating it’s not social media, it’s just online media. Social Media
    [Social Media] Social media vs traditional news sources: How the UK differs from other countries
    Tweet The first Reuters Institute Digital Report has attracted much coverage in the UK for the finding that 16-24 year olds in this country now use social media as their primary news source. But perhaps more interesting for us to learn from is how social media as a new source varies by country – showing not only how consumer behaviour changes by market, but how traditional brands are innovating. Traditional brands vs aggregators vs social media. However, the truth is probably a little more complex than this. Tweet This! Share this on Facebook.
    [Social Media] Pitching Social Media: Key Takeaways I’ve Learned In 6 Months
    Social media (as it exists today) is still in its honeymoon phase.  What I mean by that is that for all the millions of users that use SM on a regular basis, most if not all of the clients that I have pitched come in to meetings having no clue how to use social media for their business or organization.  What to charge for social media is all over the place.  Many agencies are still trying to figure out the right pricing models for social media work.  The biggest challenge is that the social media engagement piece can not be automated. 
    [Social Media] The Social Media Informer Badge
    To all Marketing Voices listeners and readers, you may have noticed the Social Media Informer badge on my site. was asked to participate in the launch of the new site which appears to have an interesting strategy for aggregating and distributing social media content. As a supporter of their site, I find myself in the company of social media experts Tom Pick, Paul Dunay, J-P De Clerck, Tony Karrer and Chris Brogan as well as many others. Social Media Informer seems unique in several respects. suggest you check out social media informer.
    [Social Media] Social Media Pet Peeves
    We understand social media, we’re certified geeks, and we are here to learn at an even deeper level. still get the comment, all the time – Social media is a waste of time. Without further ado, I bring to you our list of top 10 social media pet peeves. This was not intended to be a rant, rather an attempt to eradicate douchebaggery from the social networks. And yes, you will continue to wonder why social media is not working for you. . Invitations to a gazillion different social networks. What are your social media pet peeves?
    [Social Media] The State of Social Media Marketing in 2012 [Study]
    Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
    [Social Media] The Power of Partnerships in Your Social Media Content Strategy
    The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers. Many folks in the B2B space often blame the lack of social media content opportunities on the fact that what they do doesn’t directly impact consumers, but I don’t buy it. These partnerships are chock full of opportunities for social media content. Get social with your favorite cause  .
    [Social Media] Who Should Write Your Corporate Social Media Policy?
    When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization. But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters. A) Marketing. B) Public Relations. C) Human Resources.
    [Social Media] Social Media Strategy: State Farm Insurance | pamorama
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.  You’ll learn how State Farm leveraged a partnership three years ago to get started in social media and learn about the environment, as well as some useful tips for your corporate social media strategy.
    [Social Media] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). version from six months ago can be found here. REQUIREMENTS.
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Well that day was yesterday for many of the folks at Pivotcon where I debuted a presentation on the 12 Ways to Monitize Social Media which documents many approaches to ROI in social media more importantly half of them are ways to use social data to get a great return.
    [Social Media] The social media strategy series: Defining your resources
    We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.]. Tags: Social Media Strategy Series Resourcing social media social media strategy
    [Social Media] Is Social Media a Waste of Time?
    For example: If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time. If you don’t like knowing what your customers are saying about you, social media is a waste of time. If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time. If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time. It can be.
    [Social Media] Where’s the money being spent in Social Media [Infographic]
    You’ve heard of social media, but you aren’t sure where to put your money. Read more Social Media Data on Soshable. Tags: Social Media Social Media Marketing Social Media Strategy money Blast. So, you have a small- or medium-sized business. This infographic by the good folks over at Flowtown has all of the answers you need as far as where other businesses are spending. Are they spending their money right? That’s another post altogether. * * *. Share it. The world should know: Blast.
    [Social Media] Social Media Budget Ratio
    After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large. So here it goes.
    [Social Media] How to Spice up Your Social Media Strategy in 2011
    Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step.
    [Social Media] Fourteen Social Media Policy Must Haves
    But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. Your social media policy doesn’t need to be drawn out and overly legal. If you use social media on behalf of clients,  please double check you’re updating from the correct account.
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. Is Twitter today’s warning siren? wasn’t alone.
    [Social Media] Is social media marketing too labor intensive?
    In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. “Doing&# Social media can sometimes give you the impression or sense that you have done or accomplished a lot, but the reality is that as a channel, as a stand alone entity, it needs the support of a lot of other “things&# in order to truly “work&# and be most effective. Instruct and show companies and clients how to use social networks to sell directly to consumers.
    [Social Media] The Biggest Moments in Social Media in 2012
    At the least, there’s no doubt that social adds a layer and an element to our memories. social mediaLooking back on the year, it’s easy to see what was big when we have the benefit of an infographic. Big shoutout to Mashable and The SEO Company.
  • SPIN SUCKS  |  TUESDAY, MAY 3, 2011
    [Social Media] Social Media Stress Disorder
    Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the Extremely Average. Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011. A few bits of spam were trashed too. 
    [Social Media] 4 Steps to Segment Social Media Traffic in Google Analytics
    Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. While Facebook and Twitter are common to any list, you need to think carefully about which social networks to include. Instead of using the domain names or URLs of the most popular social sites (e.g. You can now filter social media exclusively or see it in comparison to other traffic sources on any report in Google Analytics. The graph shows traffic trends; the pie-chart and tables show what is driving the trends.
    [Social Media] Social Media and Security: Protecting Your Nonprofit
    Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Unfortunately, like anything else that carries power, social media also carries inherent risk. Here are a few ways you can operate safely on social media , while still using it to help your nonprofit thrive: Be careful about who has access. Your Rights and Social Media Policies.
    [Social Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. loved the acronym approach he took as it really got [.].
    [Social Media] Dilbert on Social Media Managers
    Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Tweet This!
    [Social Media] The Zen of Social Media
    Social media is a great way to tell the world what you’re thinking before you’ve had a chance to think about it.&# – Chris Pirillo. It implies to social media a lot. lot of the ways we can communicate is by social media. It means that Facebook has recently gotten out of hand for me, and I’ve now taken steps to reduce my Facebook activity, and focus more on Twitter as my main social media outlet. But what it also means is that I needed to minimise my social media exposure. Purposeful Social Media.
    [Social Media] 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
    One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success. While it’s great to increase your overall social reach, the real question you have to ask yourself is, “What are you going to do with that reach?”
  • SMTHREE  |  FRIDAY, AUGUST 31, 2012
    [Social Media] Social Media Rules!
    ” However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point. The folks at Fast Company have produced a very good infographic that lists the 36 rules of Social Media. They might not all apply to your situation but they are a good starting point when you are defining your Social Media strategy. Steve Allan, Social Media Specialist. Normally, I’m not a big fan of following the rules. Your thoughts? SMThree.
  • JUGNOO  |  MONDAY, JUNE 18, 2012
    [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
    When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing ( Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
    [Social Media] 30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010
    One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. is my Social Media Strategy is hilarious if not for the fact it’s very very accurate.
    [Social Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
    [Social Media] Infographic: The Growth of Social Media
    Social Media social media infographic social media statsStumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. few points worthy of a mention: The steep [.].
    [Social Media] Social Media Q&A
    Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. When should a business hire a PR agency to handle digital marketing or social media rather than a more specialized digital agency that specializes in the digital space ? A: If you’re looking to hire an agency that focuses solely on social media, you won’t have an agency to work with in two years. My reasoning being that social media is a TOOL and agencies should not be specializing in tools.
  • DAVE FLEET  |  MONDAY, JUNE 6, 2011
    [Social Media] Infographic: The Cost and Benefit of Social Media
    Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social mediaIs it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too).
    [Social Media] 7 Tips for Succeeding as a Social Media Strategist
    Put all your skepticism aside and let’s face the facts; Social Media has become a mainstay in the digital world. experts in Social Media operations. Enter the Social Media strategist, easily one of the most important and sought-after professionals in the field of online & digital marketing. His presentation was based on months of research funded by Altimeter, in which 140 enterprise-class social strategists across various industries were interviewed. It’s no longer just a trend. Period. Here are 7 key takeaways from his research.
    [Social Media] Hungry for Social Media Measurement Standards?
    Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI (Social Media Today).
  • KYLE LACY  |  TUESDAY, APRIL 12, 2011
    [Social Media] 5 Surprising Statistics from Social Media
    stumbled across this infographic on Mashable from Ignite , a social media consulting firm. The youngest demographic social networks (Ages 0-17) are and Surprisingly, was also one of the top social networks with the highest percentages of women. The oldest demographic social network (65+) is and The top fastest growing social networks are Tumblr, Weibo and LinkedIn. The top three richest social networks (income) are LinkedIn, Plaxo, and Yelp. blogging social media
    [Social Media] Social media and influence: Don’t forget the offline
    Social tools allow us to find people, sites and conversations that are influential – on a particular topic or with a particular audience. Let’s look at just two stories (based on work we have done with clients at FreshNetworks ) that show the importance of offline to your social media influencer programmes. Matt Rhodes Social business Social media strategy Social media tools and technology influencematters influencer engagement social businessTweet Image courtesy of Shoot. And they are getting huge benefits from this.
    [Social Media] 4 Tools to Streamline Your Social Media Outreach
    Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Fortunately, tools exist that can streamline outreach across an array of social media platforms. What social aggregators have you used? Here are four worth considering.
    [Social Media] 5 Sure Fire Social Media Tactics To Jump Start Your Job Search
    How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget. It’s this keyword list that you should use regularly to describe yourself in your social media profiles and the blog posts that you write. Related posts: 5 Great Social Media & Community Job Resources. Up & Coming Social Media Tactics Every Small Business or Startup Should Consider. Social Media Friendly Blogging. Social MediaGood luck!
  • JUGNOO  |  FRIDAY, MARCH 7, 2014
    [Social Media] 36 Rules of Social Media [Infographic]
    'Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). The post 36 Rules of Social Media [Infographic] appeared first on Jugnoo Blog. Social Media 36 Rules of Social Media 36 Rules of Social Media Infographic
    [Social Media] Your Social Media Marketing Seed Needs Time to Grow
    Cultivating your Social Media Marketing Garden. received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media marketing is about forming, developing, and maintaining relationships. Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Social media has changed the game altogether.
    [Social Media] Social Media Measurement for Pragmatists
    like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. And At times we’ve been able to make important media decisions when about two-thirds of customers could be accurately tracked back to original sources. And the math was fairly easy.
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Social Media] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). However, we’re still seeing social media marketing campaigns built with this implicit process. Social media tools don’t just let you flip a switch and reach thousands or millions of people. Do you agree?
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
    [Social Media] Social Media Gone Mobile
    Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.
    [Social Media] 2012 Social Media Predictions: 5 Must-Reads
    Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. Social Media Predictions for 2012. By Jeffrey L.
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Social Media] The Top Benefits of Social Media Marketing [Infographic]
    '89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
    [Social Media] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI. Social media also points this out and separates the good from the bad once. And that’s good!
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