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    [Social Media] The State of Social Media Marketing in 2012 [Study]
    Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
    [Social Media] Fourteen Social Media Policy Must Haves
    But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. Your social media policy doesn’t need to be drawn out and overly legal. If you use social media on behalf of clients,  please double check you’re updating from the correct account.
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. Is Twitter today’s warning siren? wasn’t alone.
    [Social Media] Is social media marketing too labor intensive?
    In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. “Doing&# Social media can sometimes give you the impression or sense that you have done or accomplished a lot, but the reality is that as a channel, as a stand alone entity, it needs the support of a lot of other “things&# in order to truly “work&# and be most effective. Instruct and show companies and clients how to use social networks to sell directly to consumers.
    [Social Media] The Biggest Moments in Social Media in 2012
    At the least, there’s no doubt that social adds a layer and an element to our memories. social mediaLooking back on the year, it’s easy to see what was big when we have the benefit of an infographic. Big shoutout to Mashable and The SEO Company.
  • SPIN SUCKS  |  TUESDAY, MAY 3, 2011
    [Social Media] Social Media Stress Disorder
    Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  When Facebook no longer feeds their social media buzz, they turn to Twitter (the crack of social media).  When the economy went south, he turned to social media and does this to feed and clothe himself.  In his free time, he does… well… social media… and publishes the Extremely Average. Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011. A few bits of spam were trashed too. 
    [Social Media] Spelling Out Social Media
    Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. loved the acronym approach he took as it really got [.].
    [Social Media] The Zen of Social Media
    Social media is a great way to tell the world what you’re thinking before you’ve had a chance to think about it.&# – Chris Pirillo. It implies to social media a lot. lot of the ways we can communicate is by social media. It means that Facebook has recently gotten out of hand for me, and I’ve now taken steps to reduce my Facebook activity, and focus more on Twitter as my main social media outlet. But what it also means is that I needed to minimise my social media exposure. Purposeful Social Media.
    [Social Media] 5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
    One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success. While it’s great to increase your overall social reach, the real question you have to ask yourself is, “What are you going to do with that reach?”
  • SMTHREE  |  FRIDAY, AUGUST 31, 2012
    [Social Media] Social Media Rules!
    ” However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point. The folks at Fast Company have produced a very good infographic that lists the 36 rules of Social Media. They might not all apply to your situation but they are a good starting point when you are defining your Social Media strategy. Steve Allan, Social Media Specialist. Normally, I’m not a big fan of following the rules. Your thoughts? SMThree.
    [Social Media] 30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010
    One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. is my Social Media Strategy is hilarious if not for the fact it’s very very accurate.
    [Social Media] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools
    [Social Media] Infographic: The Growth of Social Media
    Social Media social media infographic social media statsStumbled upon this useful infographic on The Huffington Post this morning (originally from The Search Engine Journal, hat tip to Joanne Jacobs for sharing on Twitter). Although these figures are US biased, it’s interesting to note the increase in growth rate in age ranges and demographics. few points worthy of a mention: The steep [.].
    [Social Media] Social Media and Security: Protecting Your Nonprofit
    Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Unfortunately, like anything else that carries power, social media also carries inherent risk. Here are a few ways you can operate safely on social media , while still using it to help your nonprofit thrive: Be careful about who has access. Your Rights and Social Media Policies.
    [Social Media] Social media and influence: Don’t forget the offline
    Social tools allow us to find people, sites and conversations that are influential – on a particular topic or with a particular audience. Let’s look at just two stories (based on work we have done with clients at FreshNetworks ) that show the importance of offline to your social media influencer programmes. Matt Rhodes Social business Social media strategy Social media tools and technology influencematters influencer engagement social businessTweet Image courtesy of Shoot. And they are getting huge benefits from this.
  • JUGNOO  |  MONDAY, JUNE 18, 2012
    [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
    When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing ( Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
    [Social Media] Social Media Q&A
    Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. When should a business hire a PR agency to handle digital marketing or social media rather than a more specialized digital agency that specializes in the digital space ? A: If you’re looking to hire an agency that focuses solely on social media, you won’t have an agency to work with in two years. My reasoning being that social media is a TOOL and agencies should not be specializing in tools.
  • DAVE FLEET  |  MONDAY, JUNE 6, 2011
    [Social Media] Infographic: The Cost and Benefit of Social Media
    Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost and return of social media activities. social mediaIs it perfect? Is it an interesting kick-off point for a discussion? Certainly. What do you think of it? Source: Focus. Good to see Danny Brown referenced in here, too).
    [Social Media] 7 Tips for Succeeding as a Social Media Strategist
    Put all your skepticism aside and let’s face the facts; Social Media has become a mainstay in the digital world. experts in Social Media operations. Enter the Social Media strategist, easily one of the most important and sought-after professionals in the field of online & digital marketing. His presentation was based on months of research funded by Altimeter, in which 140 enterprise-class social strategists across various industries were interviewed. It’s no longer just a trend. Period. Here are 7 key takeaways from his research.
    [Social Media] Hungry for Social Media Measurement Standards?
    Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  The work follows the AMEC Barcelona Principles in 2010 and the AMEC Valid Metrics Framework in 2011 , both of which established preliminary methods for measuring social media. Steps to Achieving Social Media ROI (Social Media Today).
    [Social Media] Dilbert on Social Media Managers
    Here’s what happens when Beth, the new Marketing Manager for Social Media enters Dilbert’s corporate world: What do you think? Tags: social media marketing beth marketing manager for social media dilbert dilbert on social media managers dilbert takes on social media managers Dilbert is known for its satirical office humor about a white-collar, micromanaged office featuring the engineer Dilbert as the title character. Sounds familiar? Email this to a friend? Subscribe to the comments for this post? Tweet This!
  • KYLE LACY  |  TUESDAY, APRIL 12, 2011
    [Social Media] 5 Surprising Statistics from Social Media
    stumbled across this infographic on Mashable from Ignite , a social media consulting firm. The youngest demographic social networks (Ages 0-17) are and Surprisingly, was also one of the top social networks with the highest percentages of women. The oldest demographic social network (65+) is and The top fastest growing social networks are Tumblr, Weibo and LinkedIn. The top three richest social networks (income) are LinkedIn, Plaxo, and Yelp. blogging social media
    [Social Media] 5 Sure Fire Social Media Tactics To Jump Start Your Job Search
    How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget. It’s this keyword list that you should use regularly to describe yourself in your social media profiles and the blog posts that you write. Related posts: 5 Great Social Media & Community Job Resources. Up & Coming Social Media Tactics Every Small Business or Startup Should Consider. Social Media Friendly Blogging. Social MediaGood luck!
    [Social Media] Your Social Media Marketing Seed Needs Time to Grow
    Cultivating your Social Media Marketing Garden. received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media marketing is about forming, developing, and maintaining relationships. Another purpose for having a presence on the various social sites is so that when people go looking for your business, it is there to be found. Social media has changed the game altogether.
  • DAVE FLEET  |  TUESDAY, MAY 25, 2010
    [Social Media] Four Reasons Your Social Media Marketing Campaign Sucks
    That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading). However, we’re still seeing social media marketing campaigns built with this implicit process. Social media tools don’t just let you flip a switch and reach thousands or millions of people. Do you agree?
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
    [Social Media] 9 Critical Questions to Ask When Hiring a Social Media Agency
    few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. Instead, you should evaluate how the agency will use social media to meet your business objectives. Social Media
    [Social Media] Social Media Gone Mobile
    Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.
    [Social Media] 2012 Social Media Predictions: 5 Must-Reads
    Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012. Three trends and tools to watch in the coming year: 12 B2B Social Media Predictions for 2012. Cohen 2012 is going to be a big year for adoption of social media for B2B companies. Social Media Predictions for 2012. By Jeffrey L.
    [Social Media] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. As businesses understand that social media is no short term sprint than more something like a marathon they engage with more diligence to plan their steps to reach a long term ROI. Social media also points this out and separates the good from the bad once. And that’s good!
    [Social Media] A Look At the Growth of Social Media [INFOGRAPHIC]
    Tweet In general, (some) people are coming to the realization that social media is not a fad, but it’s here to stay. What the skeptics and those on the fence also need to understand is that social media is constantly changing. It is growing, diversifying and becoming an integral part of our lives – business, networking, social and personal. Source: The Growth of Social Media: An Infographic. Take a look at this infographic ( pulled from Huffington Post ) and see for yourself!
    [Social Media] How to Use Social Media Strategy to Reach Mommy Blogs
    This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. also highly recommend commenting on some of their articles and sharing some of their posts on social networks. There are a few different vehicles for social media strategy. This is a guest post by Vanessa Van Petten.
    [Social Media] Strategies 360 Is Hiring: Marketing & Social Media Associate
    Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Tweet This! Digg this!
    [Social Media] 9 Ways Social Media is Like Sex
    It’s Not the Size of the Tool, It’s How You Use It – One of the greatest things about social media is that businesses with tiny marketing budgets can still benefit from them as marketing tools. The winner in social media is not the company that shelled out major dollars for a new and shiny tool, but rather the company that leveraged their free Twitter account to engage with their consumers and bring in new business. Foreplay is Key – Some companies dive head first into social media, and then wonder why their results are less than satisfactory.
    [Social Media] iCAREweCARE: Using social media to build a better world
    iCAREweCARE combines two of the most powerful forces for social change today – social media and a new generation of inspiring social entrepreneurs. Founded by 17-year old, Priyanka Jain , iCAREweCARE is the first student-led non-profit to leverage social technology for social good. Their mission is to create a globally aware, socially responsible, and action oriented generation aiming to help students take initiative and leadership roles in the movement for social change. What distinguishes iCAREweCARE is its powerful social component.
    [Social Media] 4 Tools to Streamline Your Social Media Outreach
    Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Fortunately, tools exist that can streamline outreach across an array of social media platforms. What social aggregators have you used? Here are four worth considering.
    [Social Media] Social Media Study: HR Must Embrace Social
    How does your company handle the social media accounts of employees? SilkRoad has released a great data-set that covers most aspects of HR and social media colliding. It details the common pitfalls like companies asking for passwords, companies restricting social access, and even companies who fear espionage! Whether you’re an employee or employer, you absolutely need to be informed about how social media relates to employment. Automotive Social Media Social MediaHow do you navigate these muddy waters?
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. RockMelt Review: Social Media Web Browser. Social Media Softwar
    [Social Media] 3 Sure Signs That Your Small Business is Ready for Social Media
    More Blog Promotion Tips Not all businesses are ready or even suited for social media strategies. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. Sometimes social media contributes to that goal. Sometimes social media is a waste of time. Beware of anyone who are enamored with the idea of social more than its effective application. When I’m asked to create a social media strategy, I look for three signs. If so, your business is ready for social media.
    [Social Media] 3 Sure Signs That Your Small Business is Ready for Social Media
    Pushing Social Not all businesses are ready or even suited for social media strategies. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. Sometimes social media contributes to that goal. Sometimes social media is a waste of time. Beware of anyone who are enamored with the idea of social more than its effective application. When I’m asked to create a social media strategy, I look for three signs. If so, your business is ready for social media.
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it.
    [Social Media] How to be safe and social: ASA and CAP guidelines for social media
    Yesterday I attended the Internet Advertising Bureau’s (IAB) How to be Safe and Social event. Of primary importance to me, and to the way FreshNetworks functions as a social media agency , are the rules regarding the re-purposing of user generated content. So what does this actually mean for brands and businesses using social media marketing? All in all, the IAB How to be Safe and Social event has thrown up just as many questions as it has answered. Image courtesy of ETF trends. At which point does PR become marketing and visa versa?
    [Social Media] Why There’s Nothing Wrong With Social Media Automation
    A lot of social media purists will tell you that you’re the spawn of the devil if you use automation. To truly use social media properly, you have to “be there&# constantly, otherwise you’re just fooling yourself and your connections. Because I’m not being true to social media and its values? Social media is just another toolset, or platform, or information base, or whatever tag you want to give it, to help you manage your needs better, whether they be personally or professionally. Bullshit. Simple.
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Social Media] The Top Benefits of Social Media Marketing [Infographic]
    '89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
    [Social Media] Thoughts On Making The Forbes Top 50 Social Media Power Influencers
    But I can’t help but feel honored to be included on the Who Are The Top 50 Social Media Power Influencers? I have a full-time job and have to spend the majority of my time delivering on social media work for clients, so it’s very difficult to be able to spend a large amount of time on my personal blog or personal social efforts. Let’s be honest, there are some fantastic folks out there not on the list that I would easily include that create amazing content, are socially active and influence significantly. Social Media
    [Social Media] Five Social Media Lessons From Larry David
    Social media role model? Within his traits, there are several lessons we can take away and apply them to how we counsel our clients on their social media efforts. Make sure to do the proper research and monitor various social media channels before counseling your clients on where to jump in. This same passion should be applied to your clients social media channels. Ways Social Media is Like Sex. How to Make Social Networking NOT a Time Suck. Random Thoughts Social Media larry david and social media
    [Social Media] Is Social Media Killing your Brand?
    Is Social Media Killing Your Brand? Facebook Infographic Socialnomics Twitter branding content brands in social media infographic marketing Social Media social media campaign social media marketing– Infographic.
    [Social Media] 3 Social Media Tips for Thursday
    Social media has transformed the landscape for small business marketing. Businesses can utilize social media to drive sales, promote services and engage with customers. Here aret three  tips on what NOT to do to keep in mind when using social media for a small business: 1. When marketing your small business do not scream via social media your sales pitch. Engage with users on social media and let me feel led to shout your awesomeness. Do Not Forget about Customer Service on Social Media. Do Not Scream.
    [Social Media] Social Media And Branding [Infographic]
    Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. Social Commerce Psychology [Infographic]. Studies Showing Why Your Fans Break Up With You.
  • JUGNOO  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Looking Beyond the Numbers of Social Media Influence
    Over on my own blog, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). Social Media metrics social influenceThe post created a great discussion (which is still ongoing) around both sides of the coin.
    [Social Media] Social Media speeds Onboarding
    And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. So often I read and see discussions of Social Media and Social Networking ROI but hidden in that discussion is the unique ability for new employees to get up to speed quickly and build a network while building credibility in the organization. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks. What's the ROI to Avaya on that?
    [Social Media] The social media strategy series: The content plan
    Next up in our social media strategy series is content planning. So far we’ve: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences Developed tactics Looked at how your measure your activities Now you understand which social media activities you’re [.]. Tags: Social Media Strategy Series
    [Social Media] Social Media Expert: How long does it take to become one?
    This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university. But wait – I also practice Social Media on the job for a few hours a day.
    [Social Media] Social Media Marketing by the numbers
    Social Media has a rabbit hole quality to it. So, how do we wrap our hands around this ever evolving world of social media marketing? Of course, finding exact statistics on the hows and wheres of social media can be fraught with discrepancies. AOL Media Network. Active Digital Media Universe. Current Digital Media Universe Estimate. Except when it comes to social media. It is still a cluttered marketing world and social media just increases the noise. Steve Allan, Social Media Specialist.
    [Social Media] Is Social Media Crowdsourcing Making Us Lazy?
    Blame social media. Actually, don’t – blame social media  and crowdsourcing. Social Media crowdsourcing research social mediaYou’ve become lazy. You’re no longer smart. You’re a shadow of the clever person you really could be. Don’t feel bad – I am too. We all are. We used to be questioning; now we just ask questions. Penned by Jeff Howe in a 2006  Wired Magazine article , crowdsourcing does exactly what it says on the tin – allows us to source a crowd for an answer. Want to know where the best steakhouse in Waco is? Ask Twitter. Useful?
    [Social Media] Social Media The Great Marketing Equalizer
    One of the biggest benefits to social media marketing is the low cost. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO. For smaller businesses, the owner can become personally involved in social media marketing – this becomes marketing from the soul rather than marketing from the monthly pay check. Social Media social media marketingHow so?
    [Social Media] Start-ups making social media part of the business model
    Case Study Featured small business social media start-ups Fun with Social Media marketingOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.
    [Social Media] Social media monitoring is easy; it’s what you do with it that counts
    Social media monitoring is easy, well at least the first part of it is – collecting mentions and stories about your brand, products or other terms. There are a lot of tools out there – from free social media monitoring tools to enterprise level solutions. Most people in the audience said that they did some kind of social media monitoring – from simple Google Alerts to large, enterprise-wide sentiment analysis tools. Social media monitoring is about much more than just gathering the data. What do I do with that?
    [Social Media] Why Social Media Drives Action [Guest]
    Why Social Media Drives Action. Social media drives action. In the case of Mike and I meeting and the ensuing activity, we had indeed fist ‘met’ via social media. Keep in mind: The original social media is in person conversation. The telegraph and then the telephone became new social media format choices. Today we have innumerable options to utilize social media in our lives and world. Like  another colleague  savvy in social media stated, people are already talking about you (as a business).
    [Social Media] Five way to improve your social media measurement
    We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. measurement social mediaTweet. Focus on outcomes over outputs. How much money did you save? Tweet.
  • PAMORAMA  |  SATURDAY, JUNE 23, 2012
    [Social Media] The 6 Types Of Social Media Users
    Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.  Google knows what you’re interested in, but not what you’ve done. Facebook Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare Foursquare knows where you are, but [.].
    [Social Media] Association/Nonprofit Social Media Jobs
    Here are two of the latest association social media job postings I’ve heard of recently. Social media coordinator – National Stone, Sand and Gravel Association (Alexandria, VA): “Support association staff with “service center&# approach. Monitor/listen to the social media environment for relevant activity. Assist in developing policies and procedure to support social media activities. Create content and programs for training staff on social media policies, procedures and effective application of the tools.
    [Social Media] The Most Famous Celebrity and Big Brand Social Media Blunders
    Tweet We can learn a lot from how celebrities and big brands use social media. Well known celebrities, athletes, and brands are now using social media more and more to connect with and interact online with their followers. What’s great about this social media Infographic from creative agency  MDG Advertising , is it takes a look at some of the most notable social media blunders of the past few years and what the results were. We can also learn what “not-to-do” from them as well.
    [Social Media] Obsessed with Social Media Much?!
    So—when someone tells you they are obsessed with social media, don’t take them seriously until they show you their tattoo of Facebook profile pictures and Twitter avatars! Blog Social Media Facebook Tattoo Obsessed with Social Media Social Media ObsessedI couldn’t believe that I came across this video on All Facebook earlier today.  A woman got her arm tattooed with profile pictures of her 152 Facebook friends.  The entire process took 2 weeks… but what is she going to do when she adds more friends?! ApOWWb7Mqdo.
    [Social Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
    [Social Media] Research Sheds More Light On Why People Follow Brands Via Social Media
    Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingIn other words: what you have to offer matters most. [.].
    [Social Media] The Biggest Social Media Mistakes & Disasters of 2012
    With as quickly as things move on social media sites, there are going to be mistakes. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons from 2012’s Social Media Disasters. Blog Social Media Social Media Marketing
    [Social Media] 5 Things To Look For When Choosing A Social Media Agency Or Consultant
    In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hopefully indirectly sends business our way, but I’d also be the first person to tell you if we weren’t a good fit for your needs as well. How did their social media strategies align with their client’s business goals and objectives? Social Media
    [Social Media] Finally Unlocked- The Social Media ROI Formula
    At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return on Investment (smROI): . Net Gains As a Result of Social Media. = (Tangible Related Revenue + Estimated Intangible Related Revenue – Cost of Social Media) / (Cost of Social Media).
    [Social Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic.
    [Social Media] 65 Terrific Social Media Infographics
    Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas. The History of Social Networking.
    [Social Media] Charity Through Social Media
    Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. However, their biggest source of income remains donations by the public and here social media enters. million pounds during the earthquake and seen in this perspective, the numbers coming directly from the social media channels are minor.
    [Social Media] How Important Is Trust in Social Media?
    The Eight Pillars of Social Media Marketing? These could very well have been called “the eight pillars of social media marketing.” While I’m not going to go through each of his Trust Pillars in this post, below is a video where I share with you some of his key points in the book that WILL help you rethink your approach to how you use social media to grow your business. Can trust give you an edge in social media? The challenge? But consider this scenario: I just met you at an after hours networking event. Of course not.
    [Social Media] The Truth About Social Media Content. What Part Don’t You Get?
    Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? How do you build relationships through social media channels? Furthermore, you’ll build relationships by listening to what people are talking about, helping to answer questions or solve problems through social channels, or just plain conversing. This infographic from Social Colleague screams relevance about social media marketing and the content revolution. Wendy K Emerson.
    [Social Media] Social Media is Better for Experiential Products
    Everyone is endeavoring to decipher the Rosetta Stone that is Social Media. Unfortunately, by definition the medium is multi-dimensional and the real applications of social media range from customer support & communication, content distribution, sales, marketing, PR, business intelligence and well beyond. Experiential products clearly stand to benefit more from social media. Because social media is fundamentally a channel for sharing and it is inherently human nature to share our experiences. That is the role of Social Media.
  • SMTHREE  |  THURSDAY, JULY 28, 2011
    [Social Media] Social Media and Authenticity
    Is that really the goal of Social Media. No – the object of Social Media is quality over quantity. It takes time and effort to build a solid base in Social Media. In the end, the goal of Social Media for any business or non-profit is to make money. Without opening the whole “social ROI&# can of worms – you are still looking for people to buy or donate. Social Media helps nurture that interest. Buying friends in Social Media is akin to staging a model home. It was only a matter of time.
    [Social Media] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
    [Social Media] Are Women Better Social Media Marketers?
    'I mentioned earlier that I spent a few days at the Social Media Marketing World conference. So who is better at Social Media? In his book, Vaynerchuk observed that the best social media practitioners start with a “Jab” or offer interesting and relevant information that engages the reader at an emotional level. m not a social scientist or anthropologist but my observations prompted me to be aware of my role in each conversation. Social Media Here’s what I observed: Woman to Woman (W2W). Do you like the conference? What do you do?
    [Social Media] Debunking Five Social Media Myths
    Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase. Perhaps social media is not a part of the company’s communication strategy. Mail Is Dead.
    [Social Media] Why Most Social Media Departments Fail
    A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media department that was never meant to be.
    [Social Media] Your Company’s Social Media: Employee or Tool?
    We can probably agree that today’s social media is seen and used as tools. In this way, your social media tool set is much like a new employee. Same can be said for social media. And social media never calls in sick, and is happy to work around the clock. Your Company’s Social Media: Employee or Tool? You just finished reading Your Company's Social Media: Employee or Tool? ! Social Media Business Social mediaFacebook is a tool. Twitter is a tool. Tools.
    [Social Media] Diversify Your Social Media Portfolio
    But this isn’t limited to spoken word– the same can be said for almost anything written, including social media. Here are a few examples of people diversifying their social media portfolio: 1. Whether you’re representing yourself or a business, take a look at your Tweets and Facebook posts and ask yourself this question: do I need to diversify my social media portfolio? Tweet In high-school speech class, we’re taught that speeches typically have at least one of three purposes: to entertain, to inform, or to persuade.
    [Social Media] How should businesses adopt social media: early bird or second mouse?
    Last week Charlie and I spent a lot of time discussing the best way for businesses to embrace social media. We looked at the pros and cons of using  a campaign-based approach to social media, where brands go for a one-off viral success, opposed to a more sustained, long-term social media strategy to enable businesses to build ongoign engagement through social media and begin to embed it in their processes rather than using it as a tool to support one campaign.
    [Social Media] Top ten social media survival tips
    Social media needn’t be one of them. So here are a few tips on how to survive the demands of social media. DON’T CHECK IN to all your social media platforms till 11am in the morning. Social media demands a lot of us on top of our already demanding lives. Social mediaImage: Bloomberg. In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Nothing that happened at 9am (your time) that can’t wait to 11am. long creative haul can get anyone down. SLEEP more.
  • JUGNOO  |  THURSDAY, APRIL 26, 2012
    [Social Media] How to Use JugnooMe for Your Social Media Campaign
    ?. When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. But goals are one thing; making it happen are another.
    [Social Media] How Accountable are you with your Social Media?
    Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? social media Twitter nprThe novice I’m sure is wondering that, as well as the expert. This thought is what drove the following deck that I will be presenting this weekend in Orlando.
    [Social Media] Budgeting a Brand’s Social Media Hub
    Creating a central communications hub is an integral part of an effective digital presence and social media strategy. put together an outline that gives you an idea of how much a social media hub can cost. The first being that your social media hub has a blog of some sort and uses WordPress as the CMS (I like WordPress because it’s simple, search friendly, and easily customizable). Once you know where your social media hub lives, you need to make it look pretty. Getting your social media hub up and running is only half the battle.
  • SMTHREE  |  WEDNESDAY, MAY 11, 2011
    [Social Media] Social media selling
    The gist is that the Tupperware party is moving to Social Media. These were social gatherings designed to co-opt our personal relationships for financial gain. This video does a pretty good job of showing the difference in sharing pre- and post-Facebook: As you migrate your messaging and marketing efforts towards Social Media don’t lose sight of the benefits of old school relationship building. Steve Allan, Social Media Specialist. Did you see this article i n the New York Times last week? The bastion of MLM sales. Your thoughts? SMThree.
    [Social Media] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    'There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Here are six simple metrics for the main networks  to measure your social media ROI – financial and brand – across earned, owned and paid media. How many social shares did the post get?
  • JUGNOO  |  THURSDAY, JULY 31, 2014
    [Social Media] Using SoMeAnalyzer to for Social Media Management
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™  to help her clients manage their social media presence and decode the complex social media conversation. The post Using SoMeAnalyzer to for Social Media Management appeared first on Jugnoo Blog : Social Listening & Engagement. Social Media Social Media Management Social Media Presence social media management
    [Social Media] Formula for Social Media Success
    To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 )  In the US 55 percent use search alerts , but  only 16 percent are using a social media monitoring tool. Accenture reports that 75 percent of companies don’t know where their most valuable customers are talking about them, and only 23 percent are using social media analysis.
    [Social Media] The Social Media Audit [Infographic]
    My post last week,  Brand Discovery: The First Step In A Social Strategy , discussed the importance of brand discovery whether it be with an agency or internally. social audit is one of the most important parts of discovery work because it will help paint a picture of what is going on with competitors and the brand itself. Have you done a social audit for your business? Blog Infographics Social Media Social Media MarketingThis week, I stumbled across the   infographic below by Awareness, Inc. that explains the objectives and goals of the audit.
    [Social Media] 35 Great Social Media Infographics
    pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21.
    [Social Media] Why do we use Social Media?
    In case you missed it, Pew Research just cam out with a pretty impressive study on our Social Media habits. More specifically, this study is less about how we use social Media and more about why we use it. You can see the complete study here but some of the highlights have a bearing on how you approach your Social Media marketing: Two-thirds of Americans on-line are involved with at Facebook, Twitter, LinkedIn or MySpace. All this does is reaffirm the ubiquity of Social Media. How does this affect your Social Media Marketing?
  • JUGNOO  |  FRIDAY, MARCH 7, 2014
    [Social Media] 36 Rules of Social Media [Infographic]
    'Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). The post 36 Rules of Social Media [Infographic] appeared first on Jugnoo Blog. Social Media 36 Rules of Social Media 36 Rules of Social Media Infographic
  • KYLE LACY  |  MONDAY, AUGUST 23, 2010
    [Social Media] Restaurants and Social Media
    Restaurants using social media is not a new concept. When planning a restaurant communication’s strategy using social media… keep in mind that your plan should be entertaining, captivating and should keep your patrons coming back for more. The ideas listed above are just a few essential “must dos” when beginning a social media strategy. Tags: Uncategorized business content social media There are certain things restaurants should and should not do. The restaurant business is a form of entertainment. So what should be done?
    [Social Media] Social Media Informer and Aggregated Social Media News
    Joining the likes of Alltop and Social Media Today , new website Social Media Informer aims to collate the best social media news articles and blog posts and offer a one-stop shop for your social media needs. With its tagline “The Best Content about Social Media for Business&# , Social Media Informer sets its stall out from the start. While there are a bunch of social media news resources already, hopefully Social Media Informer offers a more business-led approach for those who need it.
    [Social Media] Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade
    Mike’s Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and social-TV analytics company Bluefin Labs. The case study tracked responses on social media to the TV shows and ads that aired during the shows, revealing that viewers regarded both shows and commercials as “bits of entertainment.”  ”  According to AdAge, “From a social-TV perspective, shows and commercials are basically all programming.” on 421 different telecasts. 
    [Social Media] Six Reasons Social Media Doesn’t Work
    Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite?
    [Social Media] Social Media Facebook Security
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
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