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MINDJUMPERS [Social Media] Global Social Media Adoption In 2011 [White Paper]
| MONDAY, JANUARY 23, 2012
Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. Regional social media adoption patterns: Here are some brief take-aways from the report. The State of Social Media In The UK.
JASON YORMARK [Social Media] Social Media Strategies Summit & More
| FRIDAY, JANUARY 28, 2011
absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. It would be untrue to say that I still don’t have much to learn and for that reason I’m looking forward to attending The Social Media Strategies Summit in a few weeks. hope to pickup up my blogging over the next few weeks and provide some insight and glimpses into my experiences of building a social media business within an existing agency. The Office For Mac Social Media Extravaganza!
SMTHREE [Social Media] What makes great social media content?
| FRIDAY, DECEMBER 3, 2010
He has not only created an engaging media outlet, he continually expands his reach into digital, social and mobile platforms. It’s off the charts for those of us in social media. Our goal as social media marketers and engagers is to find and develop content that people are passionate about. Starbucks is a winner in social media because people love their black ice tea (oh, wait, that’s me). Many B2B companies struggle with social media engagement because they cannot locate the passion point their brand offers.
FRESHNETWORKS [Social Media] Social media influencers 2010 – download the final report
| FRIDAY, DECEMBER 3, 2010
Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers. We’ve tested Attensity 360 , Brandwatch , Radian6 , Alterian , Scoutlabs , Sysomos , Synthesio , PeerIndex and Social Radar using the subject of “organic baby food” as the test topic for our report. Download our social media influencers report 2010 to find out.
CREATIVE RAMBLINGS [Social Media] This week in social media (February 4-8, 2013)
| SATURDAY, FEBRUARY 9, 2013
In social media, there is never a dull moment! Facebook Google LinkedIn News Social Media Twitter social media headlinesCheck out the list of headlines for February 4-8, 2013. Facebook Facebook Turns 9 (AllFacebook) Facebook Will Let Users Know If Ads Were Targeted (AllFacebook) How To Disable Facebook’s Tag Suggest (AllFacebook) Facebook Launches Lookalike Audiences, Lets Marketers Target Similar Users (AllFacebook) Facebook Asks Users To Like Pages Based On [.].
KYLE LACY [Social Media] 4 Ways to Stay Ahead of the Curve by Incorporating Social Media
| TUESDAY, DECEMBER 6, 2011
In 2010, Scott Monty, the head of social media for Ford Motor Company, had the amazing idea to launch their newly redesigned Ford Explorer exclusively via social media. However, with social networks combining over 1 billion users and Google’s quest for providing the most personalized search results, social media should be on the marketing plan of every business. To avoid this mishap, small business owners should only choose the social networks they have time to consistently update. social media Social Media Community
BILL HARTZER [Social Media] Best Social Media Monitoring Tools
| WEDNESDAY, MAY 26, 2010
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels.
SOCIALNOMICS [Social Media] Social Media Revolution 2 (Refresh)
| WEDNESDAY, MAY 5, 2010
It’s amazing how fast the world of social media moves! As many of the statistics from the original Social Media video have changed, I took a moment to refresh the video with a few new statistics and graphics. Thanks to all of you for your support in making the first Social Media Revolution and Social Media ROI videos such a huge success and I hope that you enjoy this refresh! 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity on the Web. last year met via social media.
PWB MARKETING BLOG [Social Media] Five Awesome B2B Social Media Statistics
| WEDNESDAY, AUGUST 24, 2011
Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media. Top B2B Social Media Statistics. Social media isn’t just Facebook.
UNSPOKEN [Social Media] Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
| SATURDAY, JUNE 16, 2012
Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. Social Media Thought Leader and Friend – Intel’s Ekaterina Walter.
INBLURBS [Social Media] New Data Shows: Social Media Is Getting Results for B2B
| TUESDAY, APRIL 24, 2012
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Why should the customer than care about to make any further business with them? LinkedIn.
THE REALTIME REPORT [Social Media] Top Social Media Case Studies of 2012
| MONDAY, DECEMBER 31, 2012
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry. Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”
SOCIALNOMICS [Social Media] Social Media Growth Infographic
| THURSDAY, SEPTEMBER 1, 2011
Great social media infographic highlighting that social media’s impact on the world is still in its early stages. Social media growth infographic courtesy of SEJ. Source: The Growth of Social Media: An Infographic. Featured Infographic social media growth infographic social media statistics
- [Social Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.
CONVERSIONATION [Social Media] Social Media Metrics: Jim Sterne on why, what and how to measure
| SUNDAY, JULY 3, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].
SOCIALFISH [Social Media] 10 Reasons to Have a Social Media Response Triage Flowchart
| MONDAY, NOVEMBER 22, 2010
We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to. 5) A triage chart is a concrete way to show staff how your social media policy works.
SIMON MAINWARING [Social Media] Social media strategies that build your community and business
| MONDAY, FEBRUARY 25, 2013
thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. Social technology is teaching us to be human again. Now please add any other social media rules that your’ve unearthed in your practices that have help you build your business and have a social impact. Advertising Brands Consumers Purpose Social media We First purposeInfographic by Fast Company. An undefined brand is unsharable. Scale intimacy.
PUSHING SOCIAL [Social Media] 9 Social Media Articles You Can Use Today
| FRIDAY, JANUARY 27, 2012
Social MediaHow to you get your readers to explore more than one post every visit? Want to transition your blog to a new topic? How about setting realistic goals for your blogging? We’ve got you covered. Blog Spotlight. These folks are fighting to get their blogs noticed they asked for my help and I am happy to help. This week’s spotlight is on: Cancer For Christmas. I’ve completed a 10-Point Spectacular Blog Review for each Spotlight Blog. Keep an eye on them to see how they improve. You should give a few of these sticky tips a try on your blog. PS + Twitter.
PAMORAMA [Social Media] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
| SUNDAY, MAY 12, 2013
'Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.
DANNY BROWN [Social Media] Setting Up a Social Media Research Station
| FRIDAY, NOVEMBER 12, 2010
Social Mention. One of the best free solutions for finding information across the social web, Social Mention even gives a basic overview of sentiment and shared value. Social Search. While you still use TV, or radio, or other “traditional media to advertise, this won’t tell you why your widget is selling (other than folks like your advert, possibly). This is where you combine the research station with the media station. Social Mention. Social Search. Tags: Marketing Social Media research stations strategy
FRESHNETWORKS [Social Media] 20 Social Media speakers and experts
| THURSDAY, MAY 13, 2010
We’ve spoken at more social media conferences and events in the last three months than in the first three years of FreshNetworks’ existence. One of the benefits of all the talking has been the opportunity to listen to other social media speakers and experts. Last week we were asked to recommend a few social media speakers for events ( particularly in London or the UK ), so I thought it might be useful to note down some of the people who have recently impressed us and why. Michelle is a great social media trainer. am biased.
GEMMA WENT [Social Media] The social media strategy series: Metrics and Measurement « The Cube
| SUNDAY, SEPTEMBER 19, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit. These will help you to understand if those objectives are being met. Would your sales increase? Track relationships.
SPIN SUCKS [Social Media] Gaining a Formal Social Media Education in a DIY World
| THURSDAY, JULY 19, 2012
Social media education started off DIY. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. Which brings us back to the DIY nature of social media; requiring reading, clicking, testing, participating, measuring, repeating…. Spin Sucks reader Dana Wilson , asked about social media education and if there’s anywhere she could go for a degree. Social media has reinforced that.
PAMORAMA [Social Media] Social Media: A Cheat Sheet [Infographic]
| SUNDAY, MARCH 14, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for CMO.com by 97th Floor , it analyzes the top social media sites in the U.S. Here’s a handy infographic that doubles as a roadmap of the social Web… [link] John Soares This is a fantastic chart. link] » Social Media Cheat Sheet [.]
FRESHNETWORKS [Social Media] Social media analytics. An interview with Socialbakers
| FRIDAY, NOVEMBER 4, 2011
Socialbakers.com describes itself as “the world’s fastest growing social media and digital analytics company” and claim “over 250,000 marketers as customers across all continents in over 60 countries”. We We caught up with Katrina Wong , their VP of marketing to find out more about social media analytics and the future direction of one of the first companies in the world to have initial access to Facebook data. FreshNetworks: So why do you think social media metrics are important for brands and businesses? These were slow, costly processes.
WAXING UNLYRICAL [Social Media] Successful Social Media Disengagement for Teachers
| THURSDAY, MARCH 14, 2013
Here are seven tips on successful social media disengagement to help you stay happy both at work and home: 1. If using Facebook, know your school or district’s policy on social media engagement. For example, here is the NYC DOE social media policy. Successful Social Media Disengagement for Teachers is a post from: Waxing UnLyrical. Successful Social Media Disengagement for Teachers. Communication Guest Posts Social Media social media disengagement teaching tips for achieving work life balance work life balance
JASON YORMARK [Social Media] Social Media: The Great Equalizer
| MONDAY, NOVEMBER 21, 2011
The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media
MINDJUMPERS [Social Media] Gushcloud: Mobilizing Social Media Marketing
| WEDNESDAY, APRIL 25, 2012
SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Tweet. Growing at a great pace!
SOCMED SEAN [Social Media] Outsourcing Social Media – Is It Worth It?
| FRIDAY, MAY 25, 2012
appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Whether you are looking to outsource your blog writing and social media to an outside agency either because they claim they are experts with a proven track record or because it simply costs less than hiring another employee, you should carefully consider the three main points below.
MOBILEGROOVE [Social Media] #DearKen: How The HECK Do I Measure My Social Media ROI?
| THURSDAY, NOVEMBER 10, 2011
How DO you measure your social media ROI? With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just “want”, but *need*, to accurately measure the return – the ROI – of our investments in social marketing. My usual disclaimer before we start – all opinions expressed here are my own, and come from my experience running social marketing campaigns, managing social marketing teams, and advising social marketing clients. DearKen Mobile Social Media
TECHIPEDIA: TAMAR WEINBERG [Social Media] When to Thank Your Social Media Fans
| TUESDAY, MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on.
- [Social Media] What Traits Define a Social Media Marketer?
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? But those basic rules will apply everywhere social media and marketing collide.
FRESHNETWORKS [Social Media] Social media management tips: Effective blogger outreach
| TUESDAY, NOVEMBER 1, 2011
An essential part of social media management is blogger outreach. Here are our social media management team’s top tips to ensure you reach your target market effectively: 1. Alex Truby Online PR Social media Social media management Social networks blogger outreach social mediaImage courtesy of inblurbs. Be relevant. It might sound obvious but make sure that the bloggers you contact are actually relevant for your message. Do your research. And where do you find relevant bloggers? Get your message right.
SPIN SUCKS [Social Media] Communicate the Value of Social Media to the C-Suite
| WEDNESDAY, JULY 18, 2012
It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. First, allow me to preface this post by stating that quantifying social media’s ROI is a necessary endeavour. However, social media’s buy-in value does not fit that rigid space—not at the outset of a strategy anyway. Communicate the Qualitative Value Proposition of Social Media.
SPIN SUCKS [Social Media] LinkedIn: Don’t Overlook The Social Media Underdog
| MONDAY, APRIL 30, 2012
Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. LinkedIn Social Media neal schaffer professional development social media underdog
- [Social Media] Retail and Social Media by the Numbers
CPG retail social media social retailI’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.
WAXING UNLYRICAL [Social Media] Monday Roundup: Social Media Engagement for Business
| MONDAY, AUGUST 5, 2013
To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. In this guest post for WUL, Starr Sackstein offers some tips to educators for social media disengagement that also ring true for business owners. Want to be a superstar, but no time for social media? Social Media May Soon Drive More Traffic to Your Site Than SEO. 'Good morning!
SPIN SUCKS [Social Media] Social Media Success In Five Steps
| MONDAY, APRIL 25, 2011
So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. You import the database and it shows you, by percentage, where your customers and prospects have social accounts. There is a lot of discussion around the ROI with the social web. Whatever it is, the social web can help you with all of those things. Social Media Success In Five Steps originally appeared on Spin Sucks on April 25, 2011. Oh wait.
CREATIVE RAMBLINGS [Social Media] This week in social media (December 31, 2012 – January 4, 2013)
| SATURDAY, JANUARY 5, 2013
In social media, there is never a dull moment! Facebook Facebook still dominates the social networking world (Examiner.com) Facebook Alters Life Events Notifications To Make It Easier To Send Gifts (AllFacebook) Facebook Adds Voice To Android, IOS Messenger Apps (AllFacebook) Better Open Graph Stories with Flexible Sentences (Facebook Developer Blog) Facebook [.] This week in social media (December 31, 2012 – January 4, 2013) was written by Cendrine Marrouat for her social media blog, Creative Ramblings.
UNSPOKEN [Social Media] Social Media Marketing: You’re Doing It Wrong
| MONDAY, MAY 6, 2013
'Social Media Marketing: You’re Doing It Wrong. While browsing the web recently for news and how I could translate stories I read into blog topics, I found an article titled Social Media Marketing: Get Out Now, You’re Doomed to Fail. was surprised to read this, because in my experience, many companies have had success with social media marketing; plus, it’s virtually free. To my surprise, it wasn’t really about getting out of social media marketing, it was about how to be successful at it. Perfect! Photo Source).
CONVERSIONATION [Social Media] What You Really Must Know To Succeed in Social Media Marketing
| WEDNESDAY, JUNE 1, 2011
Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet, social media marketing is still a very “hot topic. Blog Connected marketing Social media marketing social media marketingFrom forums to blogs: online conversations are happening since years and the success of [.].
SIMON MAINWARING [Social Media] Today’s social media landscape and where you fit in
| MONDAY, MAY 21, 2012
When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and examine where your business or brand fits in. Is your business and its strategies well-suited to benefit from the broader landscape of social media?
FRESHNETWORKS [Social Media] Why retailer Tesco bought a social media company
| TUESDAY, MAY 24, 2011
Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company. Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million. By purchasing BzzAgent, Tesco clearly want to better connect social media with product marketing. Tesco clearly recognise the significance of social media in influencing buyer behaviour.
UNSPOKEN [Social Media] 12 Most Common Elements of Effective Social Media Policies
| FRIDAY, AUGUST 12, 2011
Use of social media platforms such as LinkedIn, Twitter, Facebook and now Google+ has become prevalent in people’s lives and in their workplaces. We see a daily increase of social media in the workplace as well. However, my purpose in writing this piece is not to analyze statistics, but rather to point out how to companies can minimize the risks of unauthorized use of social media in the workplace. The answer is very simple: implementation of social media polices. Explain the investigation process regarding social media use.
DIRECT MARKETING OBSERVATIONS [Social Media] Is Social Media Marketing Effective?
| THURSDAY, SEPTEMBER 6, 2012
Social Media marketing roi social mediaThanks to the folks at MDG.
SOCIAL MEDIA MARKETING [Social Media] Social Media Predictions for 2010
| SATURDAY, JANUARY 2, 2010
I'm sure you've seen your fair share of social media predictions for 2010 by now. Expect to see a focus on fewer and stronger relationships in our own networks and in influencer/media relations. All Social Media is Local This next trend is one that is relative to the above. Social media is no different. As an adjunct to location-based social networks, expect location-based search to blossom as well. Related: see Matt Singley's post on Why Foursquare is the next Social Network. Tags: strategy social media trends Check.
SPIN SUCKS [Social Media] Social Media Primer eBook Out Today
| MONDAY, SEPTEMBER 27, 2010
The moment you’ve all been waiting for, or maybe it’s just the moment we’ve been waiting for…the launch of our Social Media Primer eBook ! We’ve incorporated the top questions we get asked about social media and laid out our thoughts along with comments taken directly from Spin Sucks readers! case study on using social media for business growth. Anyone whose job it is to be doing social media. Individuals who want to understand what social media is all about. So who should buy the book ?
SOCMED SEAN [Social Media] [Comic] Are You Really ‘Doing’ Social Media?
| SUNDAY, MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. So, you’ve registered all your social media channels, do you know what to do with them? Cheers! –Sean.
NOWSOURCING [Social Media] 10 Outstanding Social Media Infographics
| WEDNESDAY, MARCH 17, 2010
So without further ado, we bring you our top 10 favorite social media infographics! 1 – World Map of Social Networks. 2 – Age Distribution on Social Network Sites. Pingdom put together an excellent overview by social network: ( Source ). 3 – Social Media Periodic Table of Elements. As we previously reported , our friend and fellow Advertising Age Power 150 member Eyecube created another great visualization called the social media periodic table of elements: ( Source ). 5 – The Boom of Social Sites.
MINDJUMPERS [Social Media] What You Can Get From Social Media
| FRIDAY, FEBRUARY 18, 2011
Tweet There’s a lot of discussion going on about what you and your company actually can obtain from social media. have read several places that 2011 is the year where a lot more businesses will start to be present on social media platforms. This is due to the fact that awareness of the power of social media has grown at the same time as we are often presented with good cases from different businesses’ social media practice. However, many are still thinking about the actual impact of social media.
SOCMED SEAN [Social Media] 25 Social Media Pet Peeves – How Many Are You Doing?
| SUNDAY, JULY 8, 2012
A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. 25 social media pet peeves. What’s yours? Cheers!
MY CREATIVE TEAM THINKING [Social Media] Social Media Is Like…
| THURSDAY, NOVEMBER 3, 2011
What is social media like? Others say social media is like… Ironman. So, now you know what social media is like. Other Posts You Might Like Brands Need A Home Top 5 Social Media Posts I Heard That! Crowdsourcing Your Social Media Strategy 7 Strategies For Employee Communication Through Social Media – Part 2. Social Media social mediaWe compared it to a mullet. getting stoned. Shakespeare. pregnancy. gym membership. sex education. swimming. butter. Project Runway. baseball.
MINDJUMPERS [Social Media] How Social Media is Changing the Education Industry [infographic]
| MONDAY, APRIL 11, 2011
Tweet By now, we are all aware of how social media is changing the way we communicate with each other. Social media has made it easier for us to connect with people both close to us, businesses we have an interest in and not least people across the world. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry. How to Recruit Top Talent Through Social Media [infographic]. And now, we also begin to see how the education industry is joining the game.
WEBBIQUITY SMM [Social Media] The Social Media Sick Day
| MONDAY, APRIL 1, 2013
Not only do the doors close on your storefront, but all communications with customers, including social media marketing , goes down. Let’s examine what happens when your business takes a social media sick day. The top social networks for business are Twitter , LinkedIn and Facebook. Even just one day with no social engagement can have a negative impact on sales. The same goes for having informative articles to share with your audience on social media. Guest post by Megan Totka. Think about the business structure where you work. The flu?
JUGNOO [Social Media] Using Social Media to Manage Relationships Through the Sales Funnel
| THURSDAY, SEPTEMBER 6, 2012
Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. A “soft sell” approach is better with social media because the customer can find your business through online channels while seeking out insights and advice. It’s helpful to use social media analytics tools (or even search.twitter.com ) to see what conversations are happening in your industry and to inspire your spreadable story ideas which you can then share on social media platforms like Twitter, Facebook and LinkedIn.
SIMON MAINWARING [Social Media] Top ten milestones for social media success
| SUNDAY, DECEMBER 4, 2011
Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community. I’ll break these down into ten steps that highlight the life-cycle that any brand must consider when creating a brand story that effectively leverages social media for amplification. But social technology demands a new type of relatedness from brands.
FRESHNETWORKS [Social Media] Would you like social media with that? Agencies and social media
| MONDAY, FEBRUARY 21, 2011
In the context of social media , we here at FreshNetworks have seen a shift over the last year. More and more niche agencies, offering services such as SEO, PR, affiliate marketing or other creative services, are reinventing themselves as “generalists , offering social media alongside their former specialty. Even large ad agencies are positioning themselves as “360″ or integrated agencies, offering social media within their core services. This is hardly surprising given the rise of social media.
WEBBIQUITY SMM [Social Media] What’s the Best Social Media Monitoring Tool? It Depends
| WEDNESDAY, OCTOBER 13, 2010
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Social Media Monitoring.
CREATIVE RAMBLINGS [Social Media] This week in social media (January 14-18, 2013)
| SATURDAY, JANUARY 19, 2013
In social media, there is never a dull moment! Facebook An introduction to Facebook’s new Graph Search (Creative Ramblings) Facebook for Android updated with faster photo viewing, broader story sharing, and voice messages (The Next Web) Dropify Aims To Make File Publishing Via Facebook A Social Activity (AllFacebook) Storify Curator [.]. Facebook Google LinkedIn News Social Media Twitter social media headlinesCheck out the list of headlines below.
FRESHNETWORKS [Social Media] New stats: The impact of social media on holiday choices
| MONDAY, NOVEMBER 21, 2011
Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. One in ten people switched resorts after using social media. Tweet This!
CREATIVE RAMBLINGS [Social Media] The golden rules of a successful social media strategy
| MONDAY, SEPTEMBER 3, 2012
Whether I facilitate workshops or advise clients, I often find myself having to explain what the phrase “social media strategy” stands for. The golden rules of a successful social media strategy was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Branding Great Resources golden rules social media strategyI have had this idea at the back of my mind for several months already. And now is the time to share it with you. Usually, people realize that they have been implementing [.]
- [Social Media] Social Media for Business in 2012 [Infographic]
social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
PR AT SUNRISE [Social Media] The Art of Landing New PR Clients via Social Media
| WEDNESDAY, FEBRUARY 29, 2012
Statistically speaking, social media has proven to be a powerful tool for landing new clients and servicing existing ones. Whether it’s getting the attention of a reporter who then does a feature on a client through a facebook post, getting a friend request from a stranger claiming he wants to hire you, or just trolling through your LinkedIn page and profile views and following up with an intro email, using social media accounts to land new clients and service existing ones can be very profitable. Offer social-media directed incentives to lure new clients.
SPIN SUCKS [Social Media] PR Firms Botch 95% of Social Media Campaigns?
| MONDAY, JUNE 13, 2011
Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. Gone are the days of hiring a PR firm because of their relationships with the media. PR Firms Botch 95% of Social Media Campaigns? That’s quite the statement! Well guess what?
SOCIALNOMICS [Social Media] Social Media ROI Examples & Video
| THURSDAY, NOVEMBER 12, 2009
big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.. This article and video have been put together with the hopes of it being a viable tool for those with a vision to get those seated in the back row to stand up and see the social media light. After all, why are we trying to measure social media like a traditional channel?
SOCIALNOMICS [Social Media] 10 WOW Social Media Statistics
| TUESDAY, JUNE 7, 2011
Relevant Social Media Statistics for 2011. Social Media has overtaken porn as the #1 activity on the Web. 80% of companies use social media for recruitment; % of these using LinkedIn 95%. Sources of Social Media Statistics: 1. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, [link] ; Via: Adam Gorlik, “Forget Cupid. Source: Jobvite Social Recruitment Survey. Statistics 2011 Social Media Statistics Social Media Data Social Media Statistics 2011
JANET FOUTS [Social Media] The Trouble With Social Media Listening
| MONDAY, APRIL 18, 2011
Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6. Most of the social listening platforms charge you by the number of responses or number of keywords. In this way you stay focused and the landslide of social mentions is more controlled. Social Media Tips and Tricks listen
PUSHING SOCIAL [Social Media] Why Walmart is Making a Huge Social Media Mistake
| TUESDAY, NOVEMBER 29, 2011
million employees for social media help. million employees into social media brand evangelists. It’s hard to fake enthusiasm and social media is a sensitive bullshit detector and it will ignore half-hearted attempts by Walmart employees to satisfy their corporate masters. They’ll look at their employees and see them as twitter drones that can magically reverse their social media fortunes. Apple has passion and it’s social media success would be guaranteed from the first micro-second. Walmart is Turning to its 1.4
- [Social Media] Social Media Lead flow in B2B Marketing
Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads!
DANNY BROWN [Social Media] From Stats to Strats – Free Social Media Ebook
| SUNDAY, OCTOBER 24, 2010
One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. Tags: Musings Social Media free ebook Marketing social media Hopefully you’ll find some use in it. And let us know if you found the ebook useful. Cheers! Ebook and Business Guides Sign-Up Form.
TECHIPEDIA: TAMAR WEINBERG [Social Media] 20 Ways to Cultivate Brand Unawareness in Social Media
| WEDNESDAY, FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out.
DANNY BROWN [Social Media] Create and Measure a Social Media Campaign with the @JugnooMe Dashboard
| MONDAY, APRIL 30, 2012
When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. Insights Social Media jugnoome social media dashboard
FRESHNETWORKS [Social Media] Four steps for businesses to get started with social media
| THURSDAY, FEBRUARY 17, 2011
Many businesses want to get started using social media or want to make their use of social media more effective. There is often a benefit of talking to a specialist social media agency. But for all businesses and organisations, whatever their size and whatever their focus, there are four simple steps that will put you on the right track with social media. If you want more information on this or on how to get started with social media then look at the FreshNetworks guide to Getting Started in Social Media.
NET-SAVVY EXECUTIVE [Social Media] Global Social Media Usage Patterns
| THURSDAY, JANUARY 6, 2011
So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). European Social Media Trends , Trendstream (Sep 2010). International Social Media
JASON YORMARK [Social Media] My Yearly Social Media Douchebag Audit
| TUESDAY, AUGUST 9, 2011
Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side. I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Social Media
FIREBELLY [Social Media] The Most Important Component Of Social Media Program Success: Executive Buy-In
| TUESDAY, APRIL 9, 2013
'Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) and I’m amazed at how many people think they can plan a successful social media program without executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. Blog Social Media Social Media Marketing Results and outcomes.
SPIN SUCKS [Social Media] Social Media Campaigns Don’t Match When Consumers Are Online
| THURSDAY, JUNE 28, 2012
What about how many times you should be posting to the social networks? And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . EST, which YesMail notes is a “fairly consistently used timeslot for social campaigns.”. Ever wonder how much content you should be producing? and 12 a.m. ET and it was highly attended and very engaged.
WAXING UNLYRICAL [Social Media] Managing Negative Comments in Social Media
| TUESDAY, JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media. Guest Posts Social Media community building engagement managing negative comments yvette pistorio
FRESHNETWORKS [Social Media] 4 key customer touchpoints where social media adds value
| TUESDAY, APRIL 19, 2011
In order to use social media to influence purchasing habits you need to embed it at key customer touchpoints. Using McKinsey’s customer journey model as a base, we’ve looked at how and where you can use social media at key customer touch points. How can social media be used? Social media can play a part in this early stage by positioning a brand in the forefront of consumers’ minds at all times. How can social media be used? How can social media be used? How can social media be used?
WAXING UNLYRICAL [Social Media] 10 Observations on “Real” Public Relations and Social Media
| FRIDAY, OCTOBER 12, 2012
“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Including in social, and in agencies, and outside of agencies. Traditional media relations is still very important in most agencies, and to most clients. You just read 10 Observations on “Real” Public Relations and Social Media , originally posted on Waxing UnLyrical , published by Shonali Burke. Monday, Oct. So here they are. mean, all.
CREATIVE RAMBLINGS [Social Media] This week in social media (March 25-29, 2013)
| SATURDAY, MARCH 30, 2013
In social media, there is never a dull moment! Facebook Google News Scoopit Social Media Twitter social media headlinesCheck out the list of headlines for March 25-29, 2013. Facebook Publishers can now see Graph Search keywords that led to their sites (Inside Facebook) Facebook gives users new ways to add movies, books and more to Timeline (Inside Facebook) Users Of Facebook’s Android App Can [.].
SOCMED SEAN [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
| SATURDAY, JANUARY 21, 2012
There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Hand social media activities over to a junior staff member or intern with no communications experience. formula for social media success. Cheers!
DANNY BROWN [Social Media] Social Media, Self-Proclamation and the Wanky Word
| THURSDAY, MAY 10, 2012
We all want the glory of recognition for our work; our media; our creations; our results. Thankfully for those that want it, whether it’s deserved or not, social media allows us to live out our narcissistic fantasies and be as famous as we believe we should be. Social Media, Self-Proclamation and the Wanky Word originally appeared on Danny Brown - under a Creative Commons license. Insights narcissism social mediaWe all want to be famous, whether we admit it or not. To say otherwise is to lie. Fame, though, can come in many forms. Eh, maybe not.
DIRECT MARKETING OBSERVATIONS [Social Media] Fear of Social Media
| THURSDAY, OCTOBER 28, 2010
I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media. Meaning it is easier to succeed in social media now than it was in 2008. Yes but… It’s also easy to think you know what results you want from social media. Tags: SEO/SEM social media fear Every day.
CREATIVE RAMBLINGS [Social Media] This week in social media (April 1-5, 2013)
| SATURDAY, APRIL 6, 2013
'In social media, there is never a dull moment! Facebook Google LinkedIn News Social Media social media headlines Check out the list of headlines for April 1-5, 2013. Facebook Facebook Addresses Android Issues, Dislike Button, Groups In Reddit AMA (AllFacebook) Ads Manager: Making it Easier to Track Campaign Performance (Facebook Studio) A Tour Of Facebook’s Home On Android (AllFacebook) Answering Your Questions on Home and Privacy [.].
SOCIAL MARKETING FORUM [Social Media] Marketer’s Important Objectives for Social Media in 2011
| TUESDAY, MAY 3, 2011
MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration [.]. Research Social media marketing Marketingsherpa social marketing social media social media marketing
GEMMA WENT [Social Media] Developing a social media strategy
| WEDNESDAY, NOVEMBER 16, 2011
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.
MINDJUMPERS [Social Media] How Social Media Can Work Wonders For Banks
| MONDAY, JANUARY 30, 2012
Tweet (R)evolution , is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. recent episode of Revolution, which I found especially interesting, is with Bianca Buckridee, AVP of Social Media Engagement at SunTrust. And if she faced any challenges internally in getting everyone onboard with the SunTrust social media business programme?
DANNY BROWN [Social Media] The Philosophy of Social Media
| TUESDAY, JANUARY 18, 2011
So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Social Media social media social media philosophy social media tool
SOCIALFISH [Social Media] Social Media and Fundraising
| TUESDAY, AUGUST 20, 2013
'Great deck by the always fabulous Carie Lewis of the Humane Society on social media and its relationship to fundraising. Social Media and its Relationship to Online Fundraising from Carie Lewis. Check it out. ——-. This post includes a slide deck. CLick through to see it. From the Trenches
PAMORAMA [Social Media] 40 Social Media Blogs You Should Be Reading
| WEDNESDAY, DECEMBER 16, 2009
pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. Some offer advice about how to leverage social media to your advantage, while others keep you current on the latest trends. He is also a blog and social media consultant.
JEFF KORHAN [Social Media] Winning the Social Media Overwhelm Race
| THURSDAY, MARCH 7, 2013
If you want to win the race against social media overwhelm, the trick is to have a new plan – one that you can reliably execute to achieve acceptable results. Also, it is important to recognize that business is now personal, and so you should lead with this approach: Personal social media accounts are essential for building traffic to your business. When you get deep into social media marketing you discover you have more balls in the air than you can possible handle. Maybe social media isn’t right for you, at least as a primary channel.
WEBBIQUITY SMM [Social Media] Five Reasons to “Dislike” Social Media
| SUNDAY, JANUARY 27, 2013
The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks. Here are five things I dislike about social media and how to overcome them: The grammar, typos and autocorrect errors.
MINDJUMPERS [Social Media] Identifying, Understanding and Influencing Social Media Users [Infographic]
| THURSDAY, JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Which type of social media persona are you? Similar Posts: Global Social Media Adoption In 2011 [White Paper].
CONVINCE & CONVERT [Social Media] Convince and Convert Blog: Social Media Strategy and Social Media.
| TUESDAY, SEPTEMBER 21, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 |Written By: Jay Baer | View Comments Tweet I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts.
THE REALTIME REPORT [Social Media] Coca-Cola Is #1 Brand In Social Media Impressions
| MONDAY, SEPTEMBER 10, 2012
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Why is Coke so much more successful at creating social media buzz around the globe?
DANNY BROWN [Social Media] 52 Cool Facts About Social Media - Danny Brown
| SATURDAY, JULY 3, 2010
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs 52 Cool Facts About Social Media July 3, 2010 127 voices share yours! Share 345 saves As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. Bloggers use an average of five different social sites to drive traffic to their blog. 90% of Internet users know at least one social network. 52 Facts about Social Media.
MINDJUMPERS [Social Media] How Social Media Has Changed Public Relations For Brands
| TUESDAY, JANUARY 3, 2012
Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. In the following post, I will highlight the changes brought about by social media in the field of Public Relations and how PR pros can use it to their advantage. Social media has increased the circle of influencers for brands.
SOCIALNOMICS [Social Media] Social Media Infographic: 9 Tips
| TUESDAY, SEPTEMBER 6, 2011
Featured Infographic social media advice social media infographic
CITIZEN MARKETER 2.1 [Social Media] Paid Media. Meet Social Media: The New Twitter Model
| MONDAY, NOVEMBER 8, 2010
Instead, Twitter is taking a page out of the paid media book of tricks -- but with a social twist. What I like about this last model is that it fulfills on the promise of marrying social media (an annuity) with paid media (ongoing costs). Where things could get really interesting is when tools like Tweetdeck and Hootsuite are fitted for these same types of paid media opportunities. Tags: paid media social media Twitter tweetdeck hootsuite For three years, many of us skeptics have wondered aloud about the viability of Twitter.
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