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  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social Media] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. Why should the customer than care about to make any further business with them? LinkedIn.
    [Social Media] Top Social Media Case Studies of 2012
    What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion  (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry. Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”
    [Social Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.
    [Social Media] Social Media Growth Infographic
    Great social media infographic highlighting that social media’s impact on the world is still in its early stages. Social media growth infographic courtesy of SEJ. Source: The Growth of Social Media: An Infographic. Featured Infographic social media growth infographic social media statistics
    [Social Media] 20 Social Media speakers and experts
    We’ve spoken at more social media conferences and events in the last three months than in the first three years of FreshNetworks’ existence. One of the benefits of all the talking has been the opportunity to listen to other social media speakers and experts. Last week we were asked to recommend a few social media speakers for events ( particularly in London or the UK ), so I thought it might be useful to note down  some of the people who have recently impressed us and why. Michelle is a great social media trainer. am biased.
    [Social Media] Kickstart Your Social Media Lead Generation with Machine Learning Part 1: The Engine
    This is the first part of a special two-part post from the Jugnoo algorithm and language scientists, looking at the complexity of natural language and lead gen opportunities in social media. With the massive number of conversations and buzz on the internet and social networks, businesses of all sizes are asking the same question on how to tap into the social web to discover opportunities and leads, and nurture prospects into loyal customers. So what is machine learning and how does it change the landscape of social business? Intent to buy: social sales leads.
    [Social Media] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsAnd he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].
    [Social Media] 9 Social Media Articles You Can Use Today
    Social MediaHow to you get your readers to explore more than one post every visit? Want to transition your blog to a new topic? How about setting realistic goals for your blogging? We’ve got you covered. Blog Spotlight. These folks are fighting to get their blogs noticed they asked for my help and I am happy to help. This week’s spotlight is on: Cancer For Christmas. I’ve completed a 10-Point Spectacular Blog Review for each Spotlight Blog. Keep an eye on them to see how they improve. You should give a few of these sticky tips a try on your blog. PS + Twitter.
    [Social Media] Millennials On Mobile, Social Media [Report]
    adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Social Media Statistics Millennials Scarborough Research social networking statisticsMillennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. 49% had updated a status. 41% posted a picture.
    [Social Media] 10 Reasons to Have a Social Media Response Triage Flowchart
    We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to. 5) A triage chart is a concrete way to show staff how your social media policy works.
    [Social Media] Social media analytics. An interview with Socialbakers describes itself  as “the world’s fastest growing social media and digital analytics company” and claim “over 250,000 marketers as customers across all continents in over 60 countries”. We We caught up with  Katrina Wong , their VP of marketing to find out more about social media analytics and the future direction of one of the first companies in the world to have initial access to Facebook data. FreshNetworks: So why do you think social media metrics are important for brands and businesses? These were slow, costly processes.
    [Social Media] Coca-Cola Is #1 Brand In Social Media Impressions
    billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Why is Coke so much more successful at creating social media buzz around the globe?
  • SPIN SUCKS  |  THURSDAY, JULY 19, 2012
    [Social Media] Gaining a Formal Social Media Education in a DIY World
    Social media education started off DIY. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. Which brings us back to the DIY nature of social media; requiring reading, clicking, testing, participating, measuring, repeating…. Spin Sucks reader Dana Wilson , asked about social media education and if there’s anywhere she could go for a degree.  Social media has reinforced that.
  • PAMORAMA  |  SUNDAY, MAY 12, 2013
    [Social Media] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
    'Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.
    [Social Media] The social media strategy series: Metrics and Measurement « The Cube
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit. These will help you to understand if those objectives are being met. Would your sales increase? Track relationships.
    [Social Media] When to Thank Your Social Media Fans
    Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on.
    [Social Media] Setting Up a Social Media Research Station
    Social Mention. One of the best free solutions for finding information across the social web, Social Mention even gives a basic overview of sentiment and shared value. Social Search. While you still use TV, or radio, or other “traditional media&# to advertise, this won’t tell you why your widget is selling (other than folks like your advert, possibly). This is where you combine the research station with the media station. Social Mention. Social Search. Tags: Marketing Social Media research stations strategy
    [Social Media] Social media management tips: Effective blogger outreach
    An essential part of social media management is blogger outreach. Here are our social media management team’s top tips to ensure you reach  your target market effectively: 1. Alex Truby Online PR Social media Social media management Social networks blogger outreach social mediaImage courtesy of inblurbs. Be relevant. It might sound obvious but make sure that the bloggers you contact are actually relevant for your message. Do your research. And where do you find relevant bloggers? Get your message right.
    [Social Media] Gushcloud: Mobilizing Social Media Marketing
    SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on , April 3 rd 2012). During the inspiring days in Austin, I also had the chance to meet the co-founder and CEO of Gushcloud, Vincent Ha, for a chat about their new social media marketing platform. Gushcloud is more than a social media marketing tool. Tweet. Growing at a great pace!
  • SOCMED SEAN  |  FRIDAY, MAY 25, 2012
    [Social Media] Outsourcing Social Media – Is It Worth It?
    appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! If you’re thinking about turning over the keys to your social channels to a 3rd party agency, read Matt’s post and think carefully about who you choose. Whether you are looking to outsource your blog writing and social media to an outside agency either because they claim they are experts with a proven track record or because it simply costs less than hiring another employee, you should carefully consider the three main points below.
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media
  • UNSPOKEN  |  MONDAY, MAY 6, 2013
    [Social Media] Social Media Marketing: You’re Doing It Wrong
    'Social Media Marketing: You’re Doing It Wrong. While browsing the web recently for news and how I could translate stories I read into blog topics, I found an article titled Social Media Marketing: Get Out Now, You’re Doomed to Fail. was surprised to read this, because in my experience, many companies have had success with social media marketing; plus, it’s virtually free. To my surprise, it wasn’t really about getting out of social media marketing, it was about how to be successful at it. Perfect! Photo Source).
    [Social Media] #DearKen: How The HECK Do I Measure My Social Media ROI?
    How DO you measure your social media ROI?  With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just “want”, but *need*, to accurately measure the return – the ROI – of our investments in social marketing.  My usual disclaimer before we start – all opinions expressed here are my own, and come from my experience running social marketing campaigns, managing social marketing teams, and advising social marketing clients. DearKen Mobile Social Media
  • PAMORAMA  |  SUNDAY, MARCH 14, 2010
    [Social Media] Social Media: A Cheat Sheet [Infographic]
    pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: A Cheat Sheet [Infographic] by Pam Dyer on March 14, 2010 Share Are you new to social media? Here’s a handy infographic that doubles as a roadmap of the social Web. Created for by 97th Floor , it analyzes the top social media sites in the U.S. Here’s a handy infographic that doubles as a roadmap of the social Web… [link] John Soares This is a fantastic chart. link] » Social Media Cheat Sheet [.]
    [Social Media] What Traits Define a Social Media Marketer?
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer? What skills, though, do successful social media marketers have that put these individuals above the average (or addicted) social media user, and better yet, above the traditional marketer? But those basic rules will apply everywhere social media and marketing collide.
    [Social Media] Communicate the Value of Social Media to the C-Suite
    It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and  traditional business measurement. First, allow me to preface this post by stating that quantifying social media’s ROI is a necessary endeavour. However, social media’s buy-in value does not fit that rigid space—not at the outset of a strategy anyway. Communicate the Qualitative Value Proposition of Social Media.
  • SPIN SUCKS  |  MONDAY, APRIL 30, 2012
    [Social Media] LinkedIn: Don’t Overlook The Social Media Underdog
    Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics  show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. LinkedIn Social Media neal schaffer professional development social media underdog
    [Social Media] Retail and Social Media by the Numbers
    CPG retail social media social retailI’m doing some work in the retail sector right now and thought I would share this great Infographic from  Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.
  • UNSPOKEN  |  FRIDAY, AUGUST 12, 2011
    [Social Media] 12 Most Common Elements of Effective Social Media Policies
    Use of social media platforms such as LinkedIn, Twitter, Facebook and now Google+ has become prevalent in people’s lives and in their workplaces. We see a daily increase of social media in the workplace as well. However, my purpose in writing this piece is not to analyze statistics, but rather to point out how to companies can minimize the risks of unauthorized use of social media in the workplace. The answer is very simple: implementation of social media polices. Explain the investigation process regarding social media use.
  • SPIN SUCKS  |  MONDAY, APRIL 25, 2011
    [Social Media] Social Media Success In Five Steps
    So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. You import the database and it shows you, by percentage, where your customers and prospects have social accounts. There is a lot of discussion around the ROI with the social web. Whatever it is, the social web can help you with all of those things. Social Media Success In Five Steps originally appeared on Spin Sucks on April 25, 2011. Oh wait.
    [Social Media] More On The Social Enterprise: Social Media At Scale
    The discussion about a social enterprise and managing social media at scale has been growing. One recent example is the ebook from Sprinklr that compiles thoughts and recommendations from 30 social media experts. have always been a fan of what Michael Brito , Nilofer Merchant (a fellow Overlapper ), and David Armano have had to say about social enterprises. agree with the prevailing theme that enterprises have no choice but to embrace social media. need to qualify the SPOC in a social media context: I do not mean one social account (e.g.
    [Social Media] Why retailer Tesco bought a social media company
    Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company. Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million. By purchasing BzzAgent, Tesco clearly want to better connect social media with product marketing. Tesco clearly recognise the significance of social media in influencing buyer behaviour.
    [Social Media] Monday Roundup: Social Media Engagement for Business
    To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. In this guest post for WUL,  Starr Sackstein  offers some tips to educators for social media disengagement that also ring true for business owners. Want to be a superstar, but no time for social media? Social Media May Soon Drive More Traffic to Your Site Than SEO. 'Good morning!
    [Social Media] What You Really Must Know To Succeed in Social Media Marketing
    Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. Blog Connected marketing Social media marketing social media marketingFrom forums to blogs: online conversations are happening since years and the success of [.].
  • JUGNOO  |  MONDAY, AUGUST 20, 2012
    [Social Media] Fear and The Terrifying Social Media
    Social media is terrifying. Anyone who tells you anything different doesn’t have a firm understanding (As firm of an understanding that the average user can have) about what social media is. This is the fear that those who are new to the social media game feel, even if they don’t know it. When I’m scared of something like social media (or tweeting at my social media savvy and influential co-workers, or writing blog for my company’s website) I make an ambitious plan of action. Social Media fear social media
    [Social Media] Personal vs Business Social Media Accounts
    Advertising is a form of media that fits well with the small business mindset. Unlike traditional advertising campaigns, social media takes time to do its job. This also leads to a temptation is to set up business pages on every social network to drive traffic to your websites. Learn how to use social media to humanize your business. Personalization is your strongest differentiator, and that is best accomplished via your personal social media accounts – and those of your team members. They view it as another form of advertising.
    [Social Media] Social Media Predictions for 2010
    I'm sure you've seen your fair share of social media predictions for 2010 by now. Expect to see a focus on fewer and stronger relationships in our own networks and in influencer/media relations. All Social Media is Local This next trend is one that is relative to the above. Social media is no different. As an adjunct to location-based social networks, expect location-based search to blossom as well. Related: see Matt Singley's post on Why Foursquare is the next Social Network. Tags: strategy social media trends Check.
    [Social Media] Is Social Media Marketing Effective?
    Social Media marketing roi social mediaThanks to the folks at MDG.
    [Social Media] Social Media Primer eBook Out Today
    The moment you’ve all been waiting for, or maybe it’s just the moment we’ve been waiting for…the launch of our Social Media Primer eBook ! We’ve incorporated the top questions we get asked about social media and laid out our thoughts along with comments taken directly from Spin Sucks readers!  case study on using social media for business growth. Anyone whose job it is to be doing social media.  Individuals who want to understand what social media is all about.  So who should buy the book ? 
    [Social Media] Would you like social media with that? Agencies and social media
    In the context of social media , we here at FreshNetworks have seen a shift over the last year. More and more niche agencies, offering services such as SEO, PR, affiliate marketing or other creative services, are reinventing themselves as “generalists&# , offering social media alongside their former specialty. Even large ad agencies are positioning themselves as “360″ or integrated agencies, offering social media within their core services. This is hardly surprising given the rise of social media.
    [Social Media] Today’s social media landscape and where you fit in
    When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and examine where your business or brand fits in. Is your business and its strategies well-suited to benefit from the broader landscape of social media?
    [Social Media] 10 Outstanding Social Media Infographics
    So without further ado, we bring you our top 10 favorite social media infographics! 1 – World Map of Social Networks. 2 – Age Distribution on Social Network Sites. Pingdom put together an excellent overview by social network: ( Source ). 3 – Social Media Periodic Table of Elements. As we previously reported , our friend and fellow Advertising Age Power 150 member Eyecube created another great visualization called the social media periodic table of elements: ( Source ). 5 – The Boom of Social Sites.
    [Social Media] What You Can Get From Social Media
    Tweet There’s a lot of discussion going on about what you and your company actually can obtain from social media. have read several places that 2011 is the year where a lot more businesses will start to be present on social media platforms. This is due to the fact that awareness of the power of social media has grown at the same time as we are often presented with good cases from different businesses’ social media practice. However, many are still thinking about the actual impact of social media.
    [Social Media] How Social Media is Changing the Education Industry [infographic]
    Tweet By now, we are all aware of how social media is changing the way we communicate with each other. Social media has made it easier for us to connect with people both close to us, businesses we have an interest in and not least people across the world. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry. How to Recruit Top Talent Through Social Media [infographic]. And now, we also begin to see how the education industry is joining the game.
  • SOCMED SEAN  |  SUNDAY, JULY 8, 2012
    [Social Media] 25 Social Media Pet Peeves – How Many Are You Doing?
    A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. 25 social media pet peeves.  What’s yours? Cheers!
    [Social Media] The Social Media PR Battle
    Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? After three attempts to get answers from the company via phone and email, the mom turned to social media.
    [Social Media] New stats: The impact of social media on holiday choices
    Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their  social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. One in ten people switched resorts after using social media. Tweet This!
    [Social Media] What’s the Best Social Media Monitoring Tool? It Depends
    The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Social Mention. Social Media Monitoring.
    [Social Media] Which Social Media Channels Should I Use For My Business?
    In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business. Social media may be free, but think about the value of your time! Many people lose their business focus while becoming social.
    [Social Media] Top ten milestones for social media success
    Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community. I’ll break these down into ten steps that highlight the life-cycle that any brand must consider when creating a brand story that effectively leverages social media for amplification. But social technology demands a new type of relatedness from brands.
  • SPIN SUCKS  |  MONDAY, JUNE 13, 2011
    [Social Media] PR Firms Botch 95% of Social Media Campaigns?
    Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. Gone are the days of hiring a PR firm because of their relationships with the media. PR Firms Botch 95% of Social Media Campaigns? That’s quite the statement! Well guess what?
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
    [Social Media] The Art of Landing New PR Clients via Social Media
    Statistically speaking, social media has proven to be a powerful tool for landing new clients and servicing existing ones. Whether it’s getting the attention of a reporter who then does a feature on a client through a facebook post, getting a friend request from a stranger claiming he wants to hire you, or just trolling through your LinkedIn page and profile views and following up with an intro email, using social media accounts to land new clients and service existing ones can be very profitable. Offer social-media directed incentives to lure new clients.
    [Social Media] Four steps for businesses to get started with social media
    Many businesses want to get started using social media or want to make their use of social media more effective. There is often a benefit of talking to a specialist social media agency. But for all businesses and organisations, whatever their size and whatever their focus, there are four simple steps that will put you on the right track with social media. If you want more information on this or on how to get started with social media then look at the FreshNetworks guide to Getting Started in Social Media.
    [Social Media] Social Media ROI Examples & Video
    big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media?  Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.&#. This article and video have been put together with the hopes of it being a viable tool for those with a vision to get those seated in the back row to stand up and see the social media light. After all, why are we trying to measure social media like a traditional channel? 
    [Social Media] 10 WOW Social Media Statistics
    Relevant Social Media Statistics for 2011. Social Media has overtaken porn as the #1 activity on the Web. 80% of companies use social media for recruitment; % of these using LinkedIn 95%. Sources of Social Media Statistics: 1. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46, [link] ; Via: Adam Gorlik, “Forget Cupid. Source: Jobvite Social Recruitment Survey. Statistics 2011 Social Media Statistics Social Media Data Social Media Statistics 2011
    [Social Media] Social Media Is Like…
    What is social media like? Others say social media is like… Ironman. So, now you know what social media is like. Other Posts You Might Like Brands Need A Home Top 5 Social Media Posts I Heard That! Crowdsourcing Your Social Media Strategy 7 Strategies For Employee Communication Through Social Media – Part 2. Social Media social mediaWe compared it to a mullet. getting stoned. Shakespeare. pregnancy. gym membership. sex education. swimming. butter. Project Runway. baseball.
    [Social Media] Why Walmart is Making a Huge Social Media Mistake
    million employees for social media help. million employees into social media brand evangelists. It’s hard to fake enthusiasm and social media is a sensitive bullshit detector and it will ignore half-hearted attempts by Walmart employees to satisfy their corporate masters. They’ll look at their employees and see them as twitter drones that can magically reverse their social media fortunes. Apple has passion and it’s social media success would be guaranteed from the first micro-second. Walmart is Turning to its 1.4
    [Social Media] 20 Ways to Cultivate Brand Unawareness in Social Media
    Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out.
    [Social Media] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads!
    [Social Media] Global Social Media Usage Patterns
    So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). European Social Media Trends , Trendstream (Sep 2010). International Social Media
  • SPIN SUCKS  |  THURSDAY, JUNE 28, 2012
    [Social Media] Social Media Campaigns Don’t Match When Consumers Are Online
    What about how many times you should be posting to the social networks? And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . EST, which YesMail notes is a “fairly consistently used timeslot for social campaigns.”. Ever wonder how much content you should be producing? and 12 a.m. ET and it was highly attended and very engaged.
    [Social Media] 4 key customer touchpoints where social media adds value
    In order to use social media to influence purchasing habits you need to embed it at key customer touchpoints. Using  McKinsey’s customer journey model as a base, we’ve looked at how and where you can use social media at key customer touch points. How can social media be used? Social media can play a part in this early stage by positioning a brand in the forefront of consumers’ minds at all times. How can social media be used? How can social media be used? How can social media be used?
    [Social Media] My Yearly Social Media Douchebag Audit
    Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side. I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Social Media
  • JANET FOUTS  |  MONDAY, APRIL 18, 2011
    [Social Media] The Trouble With Social Media Listening
    Listening is the most important part of any social media strategy. Thing is, effective social media listening isn’t as intuitive as it may sound, and some never really get the value of it until I can show them cases. Lots of people sign up for one of the amazing social media listening platforms like Radian6. Most of the social listening platforms charge you by the number of responses or number of keywords. In this way you stay focused and the landslide of social mentions is more controlled. Social Media Tips and Tricks listen
    [Social Media] From Stats to Strats – Free Social Media Ebook
    One of the things we’re always hearing about social media is how it’s changing the business landscape for companies of all sizes. What we don’t always hear, though, is how you can be part of these changes, whether it’s from your own business point-of-view, or that of your social media-enabled customers. Tags: Musings Social Media free ebook Marketing social media Hopefully you’ll find some use in it. And let us know if you found the ebook useful. Cheers! Ebook and Business Guides Sign-Up Form.
  • DANNY BROWN  |  MONDAY, APRIL 30, 2012
    [Social Media] Create and Measure a Social Media Campaign with the @JugnooMe Dashboard
    When we envisioned our  social media dashboard  JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. Insights Social Media jugnoome social media dashboard
    [Social Media] Managing Negative Comments in Social Media
    If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Yvette Pistorio is the social media manager for  Cision , and a blogger for  CisionBlog. Managing Negative Comments in Social Media. Guest Posts Social Media community building engagement managing negative comments yvette pistorio
    [Social Media] 10 Observations on “Real” Public Relations and Social Media
    “Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Including in social, and in agencies, and outside of agencies. Traditional media relations is still very important in most agencies, and to most clients. You just read 10 Observations on “Real” Public Relations and Social Media , originally posted on Waxing UnLyrical , published by Shonali Burke. Monday, Oct. So here they are. mean, all.
    [Social Media] Social media strategies that build your community and business
    thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. Social technology is teaching us to be human again. Now please add any other social media rules that your’ve unearthed in your practices that have help you build your business and have a social impact. Advertising Brands Consumers Purpose Social media We First purposeInfographic by Fast Company. An undefined brand is unsharable. Scale intimacy.
    [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
    There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Hand social media activities over to a junior staff member or intern with no communications experience. formula for social media success. Cheers!
    [Social Media] Memories of #SoMix2012 @GaryVee: “You’re Betting Against the Internet if You Don’t Believe in Social Media”
    With no media spend, he took advantage of their platforms to distribute the message. We know we need to pay attention and invest the time and resources in social media, but we lack the motivation or gumption to carry it up the flagpole and put it into action. Below is Gary’s Keynote at Social Mix 2012–in its entirety. Social Media Videos #somix2012 GaryVee social media social mix 2012When @GaryVee comes to town, he makes an impact. Below are some pretty profound quotes and anecdotes I captured from Gary’s Keynote. Enjoy!
    [Social Media] Fear of Social Media
    I worry about the expectations that some people have for social media success versus the actual results. In some cases, we the consultants and champions of social media are just as bad and as guilty as the snake oil salesmen in pumping up and promising instant, magical results from social media. Meaning it is easier to succeed in social media now than it was in 2008.  Yes but… It’s also easy to think you know what results you want from social media. Tags: SEO/SEM social media fear Every day.
    [Social Media] Developing a social media strategy
    Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.
    [Social Media] How Social Media Can Work Wonders For Banks
    Tweet (R)evolution , is a series that connects you to the people, trends, and ideas defining the future of business, culture, and media. It features head honchos, who share their experiences and stories related to social media in their interview with Brian Solis. recent episode of Revolution, which I found especially interesting, is with Bianca Buckridee, AVP of Social Media Engagement at SunTrust. And if she faced any challenges internally in getting everyone onboard with the SunTrust social media business programme?
  • DANNY BROWN  |  THURSDAY, MAY 10, 2012
    [Social Media] Social Media, Self-Proclamation and the Wanky Word
    We all want the glory of recognition for our work; our media; our creations; our results. Thankfully for those that want it, whether it’s deserved or not, social media allows us to live out our narcissistic fantasies and be as famous as we believe we should be. Social Media, Self-Proclamation and the Wanky Word originally appeared on Danny Brown - under a Creative Commons license. Insights narcissism social mediaWe all want to be famous, whether we admit it or not. To say otherwise is to lie. Fame, though, can come in many forms. Eh, maybe not.
    [Social Media] Identifying, Understanding and Influencing Social Media Users [Infographic]
    Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. But who is this social customer? Social media personas. Which type of social media persona are you? Similar Posts: Global Social Media Adoption In 2011 [White Paper].
    [Social Media] Marketer’s Important Objectives for Social Media in 2011
    MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration [.]. Research Social media marketing Marketingsherpa social marketing social media social media marketing
    [Social Media] Social Media and Fundraising
    'Great deck by the always fabulous Carie Lewis of the Humane Society on social media and its relationship to fundraising. Social Media and its Relationship to Online Fundraising from Carie Lewis. Check it out. ——-. This post includes a slide deck. CLick through to see it. From the Trenches
    [Social Media] Social Media Infographic: 9 Tips
    Featured Infographic social media advice social media infographic
    [Social Media] 52 Cool Facts About Social Media - Danny Brown
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs 52 Cool Facts About Social Media July 3, 2010 127 voices share yours! Share 345 saves As social media continues to gain acceptance as a bona-fide communications platform, I thought it might be fun to have a cool fact about it for every week of the year. Bloggers use an average of five different social sites to drive traffic to their blog. 90% of Internet users know at least one social network. 52 Facts about Social Media.
    [Social Media] 40 Social Media Blogs You Should Be Reading
    pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. Some offer advice about how to leverage social media to your advantage, while others keep you current on the latest trends. He is also a blog and social media consultant.
    [Social Media] How Social Media Has Changed Public Relations For Brands
    Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. In the following post, I will highlight the changes brought about by social media in the field of Public Relations and how PR pros can use it to their advantage. Social media has increased the circle of influencers for brands.
    [Social Media] Paid Media. Meet Social Media: The New Twitter Model
    Instead, Twitter is taking a page out of the paid media book of tricks -- but with a social twist. What I like about this last model is that it fulfills on the promise of marrying social media (an annuity) with paid media (ongoing costs). Where things could get really interesting is when tools like Tweetdeck and Hootsuite are fitted for these same types of paid media opportunities. Tags: paid media social media Twitter tweetdeck hootsuite For three years, many of us skeptics have wondered aloud about the viability of Twitter.
    [Social Media] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 |Written By: Jay Baer | View Comments Tweet I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts.
    [Social Media] The Philosophy of Social Media
    So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Social Media social media social media philosophy social media tool
    [Social Media] Social Media Tools List: +100 Social Media Tools
    Tired of social media experts answering Hootsuite and Radian6 when asked about social media tools? Well does an incredible job of keeping a social media tools list. 25+ RANDOM, MUST-SEE SOCIAL MEDIA TOOLS. Creates content for the social web.  – Analytics for social media. Contaxio  – Contact management for your social networks. SocialScope  – A mobile inbox for your social networks. NutshellMail  - Delivers a social media summary to your email inbox. SOCIAL CRM.
  • JASON YORMARK  |  FRIDAY, MAY 20, 2011
    [Social Media] Using Social Media To Avoid The Fires
    One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Obviously we are working with them to change this and it shouldn’t take much, but it goes to the heart of what I am pitching to our existing and future clients around the importance of implementing and executing on a social media strategy regardless of whether you actually sell a product or service…controlling your brand identity. Olive Garden on Facebook: How To Not Use Social Media.
    [Social Media] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! Said differently how do we make social part of the very DNA of the firm? What’s your view?
    [Social Media] Successful Social Media Disengagement for Teachers
    Here are seven tips on successful social media disengagement to help you stay happy both at work and home: 1. If using Facebook, know your school or district’s policy on social media engagement. For example, here is the NYC DOE social media policy. Successful Social Media Disengagement for Teachers is a post from: Waxing UnLyrical. Successful Social Media Disengagement for Teachers. Communication Guest Posts Social Media social media disengagement teaching tips for achieving work life balance work life balance
    [Social Media] How to Measure Your Social Media ROI [Infographic]
    With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. An important part of social media is about building valuable and sustainable relations. There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. The evolved approach on social media is more towards networking and building partnerships. Tweet.
    [Social Media] The science of social media ROI
    Tweet Last week I presented at a webinar as part of a series looking at the science of social , focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social. There are three broad areas of measurement that we should be looking at in social: What’s the business benefit? It isn’t.
    [Social Media] Mom & Pop Need Your Social Media Help
    Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!).  The biggest takeaway I had was that there are far more local businesses that are not doing anything from a social media perspective that are.  The bottom line is this, if you are somewhat social media savvy, self-employed or looking to set up your own shop, opportunity is everywhere!  These are not major corporations in need of hefty social media plans and execution. 
    [Social Media] Social media case study – Wrigleys Extra v Polo mints
    A few months ago I came across a blog post which compared Nestle’s Polo Mint social media campaign to that of  Mars – owned chewing gum brand Wrigley’s Extra. Social Media Social media agency Social media case studies Social media for fmcg goods Social networksNow that the campaigns have been going for a few months it’s interesting to see how things have developed. Polo Mints. When it comes to eating Polos, are you a “sucker&# or a “cruncher&# ?  Wrigley’s Extra. Conclusion.
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.  Social media definitely pays off, but you’ve got to focus on the approach not the tools.
    [Social Media] Financial services: transparency through social media?
    ReliefWeb » Document » Iraq / Wikileaks: statement by the Office of the UN High Commissioner for Human Rights GENEVA (26 October 2010)– "The files reportedly indicate that the US knew, among other things, about widespread use of torture and ill-treatment of detainees by Iraqi forces, and yet proceeded with the transfer of thousands of persons who had been detained by US forces to Iraqi custody between early 2009 and July 2010. The files also allegedly include information on many undisclosed instances in which US forces killed civilians at checkpoints and during operations.
    [Social Media] How Old is the Perfect Social Media Expert?
    His talk was hitting all the right notes, exceeding my expectations, when he began to discuss the need for transparency for corporate executives and the critical opportunity, and must-have piece of their communication strategy, social media now represents for everyone in the C-suite. “If you don’t understand social media, find a social media expert. They’re all social media experts today.&#. Frequent and persistent clicking does not make anyone a social media expert. So, there I was. And then he said it.
    [Social Media] How to Network On Social Media Without Being a Stalker
    One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee?” With me so far?
    [Social Media] How to Build a Social Media Ambassador Program
    ” Which social networks do they use? Are they familiar with basic communication media such as email? Andrew Krebs-Smith is the President/Founder of  Social Fulcrum , a word of mouth marketing agency that leverages social media to create marketing campaigns designed around the strategy, goals, and situation of brands. He has worked on social media marketing campaigns for Fortune 50 companies including Pfizer and Microsoft. To Stick with your Social Media Program or to Abandon It, That is the Question. You need a system.
  • SOCMED SEAN  |  SUNDAY, MARCH 10, 2013
    [Social Media] [Comic] Are You Really ‘Doing’ Social Media?
    Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. So, you’ve registered all your social media channels, do you know what to do with them? Cheers! –Sean.
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