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    [Social Media] Social Media is Key to B2B Content Marketing [Report]
    91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. This is the first in a series of posts about how to use content to market online and via social media. LinkedIn is the top social network when it comes to B2B content marketing. But many are uncertain about how to successfully employ the many tactics available to them.
  • PAMORAMA  |  SUNDAY, MARCH 3, 2013
    [Social Media] Social Media Image Sizing Cheat Sheet [Infographic]
    Make sure that you have attractive, consistent visual branding across all of your social media platforms. Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. Social Media Cheat Sheet Facebook Infographics LinkedIn Pinterest Social media marketingWhile content is a huge driver of  awareness, dazzling [.].
  • SOCMED SEAN  |  SUNDAY, MARCH 10, 2013
    [Social Media] [Comic] Are You Really ‘Doing’ Social Media?
    Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. So, you’ve registered all your social media channels, do you know what to do with them? Cheers! –Sean.
    [Social Media] Social media strategies that build your community and business
    thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. Social technology is teaching us to be human again. 9. Now please add any other social media rules that your’ve unearthed in your practices that have help you build your business and have a social impact. Advertising Brands Consumers Purpose Social media We First purposeInfographic by Fast Company. An undefined brand is unsharable. 2.
    [Social Media] The social media landscape in 2012 – infographic
    Tweet Last year I wrote about the social media landscape infographic , highlighting the placement of Facebook and Google as all-encompassing, central networks. The arrival of Google+ since last year’s infographic is the most obvious change – and while it’s still early days for Google’s take on social, the implications for social search mean that we’re likely to see much more of it in 2012. One addition to this year’s “landscape” is the broad range of devices that we can use to access the social web. Tweet This!
    [Social Media] How to use Social Media for Employer Branding and Recruitment
    Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Your employees drive your business, and allowing employees to become ambassadors on behalf of the company in social media will have a positive effect on your employer brand. Therefore, it is important to have a social media policy in place, where you communicate your expectations to your employees. Tweet. Results.
  • PAMORAMA  |  SATURDAY, JULY 30, 2011
    [Social Media] Using Social Media as a Communication Tool [Infographic]
    Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer. surprising number of companies of all sizes have yet to use social media as a communication tool.
    [Social Media] How to Use Twitter Cards in Social Media Marketing
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. link] — Jayson Stark (@jaysonst) June 20, 2014   Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today. Bypassing the character limit also helps increase conversion rates.
    [Social Media] Consistency Builds Social Media Communities
    Be honest: Could your social marketing be described as randomly jumping from one social network to another to get your message out? In an earlier article I shared 9 tips that help to keep my social media marketing organized. Jeff is also the author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley 2013). Consistency may be the most powerful quality that small businesses can implement to build an active online community. Use it to build and sustain your online business communities. Repetition is Memorable.
  • SPIN SUCKS  |  TUESDAY, JULY 21, 2015
    [Social Media] Five Social Media Automation Myths Busted
    In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. Social Media Automation Myths Debunked. Social media is— and will always be—about human interaction, but its utility and sphere of influence extends beyond this. By Sophia Solanki.
    [Social Media] How To Improve Your Writing For Social Media (In 140 Characters Or Less)
    LinkedIn Social Media Social Media News Social Media Trends Social Media for Small Business facebook social media marketing twitter blogging Business business blog business blogging des moines social media company des moines social media firm facebook marketing One social media online marketing small business social media social marketing blog social media blog social media des moines social media for small businesses social media iowa social media marketing blog social media marketing company twitter marketing
    [Social Media] Millennials On Mobile, Social Media [Report]
    adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Social Media Statistics Millennials Scarborough Research social networking statisticsThis age group is 53% more likely than all U.S. 49% had updated a status.
    [Social Media] Social Media Marketing Needs a Purpose
    It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. 1.
    [Social Media] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
    [Social Media] Is it Time to Re-Think Your Social Media?
    It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. But why doesn’t social media seem to work for you? The answer lies in re-thinking your approach to social media. Defining Social Media. media noun. 1.
    [Social Media] Why Social Media Is The Catalyst For Telling The Truth
    Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. But, thanks to social media, the conversation between businesses and customers has become a two way street. Related posts: 12 Most Common Elements of Effective Social Media Policies. Blog Branding Social Media brand leader leadership social media truth visionaryThat’s ok.
    [Social Media] Are You a Social Media Zombie?
    And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five infographic joe soto One social media social media social media infographic zombies
    [Social Media] The Philosophy of Social Media
    So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), but there are ways to connect the Hope factor. What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Above. Below. Forward.
    [Social Media] How to Produce Social Media Content for Your Business
    If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Just break down your blog into many different mini posts for Facebook, Twitter, Linkedin or other social media profiles. Posting content in this random way will not lead to social media success for your business. The Secret: BLOGGING!
    [Social Media] Social Media Permission Marketing
    Remember the social platforms are just that – social. Social Media Permission Marketing originally appeared on Spin Sucks on March 31, 2011. Social Media bob reed Counselors Academy element r facebook question no silver bullet permission marketing ru relevant social media permissionIt’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. If you don’t know whether or not to get permission, get it.
    [Social Media] What Business Goals Can Social Media Serve?
    The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing Let’s take a more in-depth look.
  • SOCMED SEAN  |  SUNDAY, JULY 8, 2012
    [Social Media] 25 Social Media Pet Peeves – How Many Are You Doing?
    A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. Not that we have to please everyone, but if there are a lot of folks who are irritated by a specific behavior (ahem…auto-direct messages on Twitter), we might think twice about engaging in that behavior via our personal or business social media channels. 25 social media pet peeves.  What’s yours? Cheers!
    [Social Media] Developing a great social media channel strategy
    Tweet When working with a brand to help define its social media strategy , a crucial area to get right is how it should engage with its online audience. I’d define a social media channel strategy as a process that outlines what social media channels the business should use, and the purpose for each channel based on predefined business objectives. What should your social channel strategy include? Getting the social media channel strategy right for a brand is crucial as it will help them support their key marketing objectives.
    [Social Media] Healthcare Social Media
    Interested in healthcare and social media? It was actually a presentation for their members, on how /why to use social media for their own eye clinics.  I talked about the general state of social media, explained my association background and how wide-ranging and different your social media activities can be when you’re working in B2B as opposed to purely consumer-driven social media marketing (yawn-o-rama), discussed social media’s impact on healthcare specifically, and then had a couple of ASOA members on with me to talk about what exactly they were doing in social.
    [Social Media] Webfluenz Brings Social Media and Influence Analysis to the Masses
    When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your brand, one thing that always comes up as a stumbling block is the cost usually associated with it. So far, this has meant the benefits of social analysis, as well as true influence marketing, has been limited to mid-to-Enterprise-level businesses and organizations. Addressing the Cost of Social Data. If you want social monitoring, you need a dedicated monitoring platform. Meeting Multi-Level Business Needs.
    [Social Media] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. Social media is a great way to showcase a business and to offer a more personal insight view. Listen to their discussions.
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.  If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!
    [Social Media] 84% Say Company Leaders on Social Media Provide A Competitive Edge
    Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Out of the 505 respondents (who skewed toward “more advanced” social media users), nearly two-thirds of the respondents (64%) reported that their leaders were involved in social media. social media involvement should be limited to crisis situations.
    [Social Media] The Power of Partnerships in Your Social Media Content Strategy
    The PR people have always recognized value of partnerships between companies in press releases and stories pitched to the media, but brands rarely think to champion strategic partners via social media the way they might champion consumers. Many folks in the B2B space often blame the lack of social media content opportunities on the fact that what they do doesn’t directly impact consumers, but I don’t buy it. These partnerships are chock full of opportunities for social media content. Get social with your favorite cause  .
    [Social Media] How Social Media is a Lot Like Dating
    Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Sometimes someone who seems really awesome turns out to be a jerk — in dating and in social media. think most of us have.
  • SPIN SUCKS  |  TUESDAY, APRIL 10, 2012
    [Social Media] By the Numbers…Where Social Media is Today
    As well, Social Media Examiner released their Social Media Marketing Industry Report and there are some interesting findings in it. They looked at: Value of social media. One of the things I find most interesting is, of the top 10 questions marketers ask about social media, measurement is number one. Other things of interest include 83% said social media is important to their businesses, but that’s down from 90% last year. I’m on a plane again, which means I have takeoff and landing time to catch up on reading.
    [Social Media] Brands and Marketers Won’t Ruin Social Media – Consumers Will
    Yes, crappy marketing by brands, or crappy marketers in general, ruin social media. Yet that’s been true of any crappy marketing, and it’s not restricted to social media. But for some reason, marketers and brands are coming in for special attention recently, with many articles across the web decrying how social media has been ruined by brands and marketers. For me, though, it’s not marketers of brands who have ruined social media – it’s consumers. Insights brands consumers social media
    [Social Media] 5 Top Social Media Professionals on Google+
    First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. The traffic we get from Google+ also sticks longer than other social media referrals. tell clients to only build and support social platforms where they find their customers and prospects currently. There’s been a lot of noise about Google+.
    [Social Media] Six important shifts for social media in 2012
    So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. As companies get better at setting objectives for social media, they’re going to need to get better at measuring against those new objectives. measurement social media strategy
    [Social Media] Where’s Social Media Going in 2014?
    2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. And with Facebook’s new change in algorithm, articles and publications will get a larger reach, which means that social media probably will be our no. The social TV. Real time is king.
    [Social Media] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.
    [Social Media] 8 Social Media Questions Publishers Should Be Asking Themselves
    For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.
    [Social Media] Fear and Social Media
    During CommPartners’ Social Learning session at #ASAE11, attention turned quickly to social media. So I read Why Companies are Afraid of Social Media , a guest post by Eric Deckers, Jason Falls ‘ co-author of the upcoming book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. For social media, you have to take a leap of faith and trust your people. Most employees and members want to do the right thing (you may need to teach them what that is in social media).
    [Social Media] Social Media For Personal Use vs. Business Use
    Tweet On our weekly show yesterday, The Social Truth , we talked for a little while on the differences between using social media personally and using it for your business/brand. Unfortunately, due to some technical issues, the show was not recorded, so I thought I’d give you a short recap of what we talked about. I’ve personally encountered a lot of people recently who have been thrust into doing their employer’s social media because 1) they are young and 2) they know a little bit more than the next person. The highlights: Content. Personal.
    [Social Media] The 5 Biggest Social Media Mistakes and How to Avoid Them
    Tweet If you feel you might be making mistakes in social media , you aren’t alone. talk to business owners, CEO’s, and marketing directors from all around the world and they all share the same frustration and concern with me; that they may be wasting their time in their social media efforts. The five biggest social media mistakes I’ve uncovered are: . #1 Not having a social media plan. . People plan more for their weekend vacations than they do for their social media strategy. What are your objectives?
    [Social Media] The 5 Biggest Social Media Mistakes and How to Avoid Them
    Tweet If you feel you might be making mistakes in social media , you aren’t alone. talk to business owners, CEO’s, and marketing directors from all around the world and they all share the same frustration and concern with me; that they may be wasting their time in their social media efforts. The five biggest social media mistakes I’ve uncovered are: . #1 Not having a social media plan. . People plan more for their weekend vacations than they do for their social media strategy. What are your objectives?
  • JUGNOO  |  SATURDAY, JUNE 1, 2013
    [Social Media] 5 Key Functions of Social Media Management
    I f you are relying on more than one social media management program to provide the following five key functions, it may be time for a little spring cleaning! Social media is serious business. Businesses that take it seriously know that their social presence requires more than monitoring; it requires management. The marketplace has responded to this need, resulting in a proliferation of social media management tools, each one proclaiming itself as the next “must have” item in your social tool kit. Social Media Social Media Management
    [Social Media] 9 Actionable Ways To Prove & Track Your Social Media
    For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Generating x% increase of website visits through social media channels.
    [Social Media] Social Media Doesn’t Make Sales – People Do
    There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. know, social media is what I do, and I love it, but in the end it’s a tool. Use social media to create an approachable persona that encourages people to contact you and then follow through when they do reach out. They’re your social media evangelists.
  • SMTHREE  |  THURSDAY, APRIL 19, 2012
    [Social Media] Social Media B t
    I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse” I decided to spend more time reading than writing and came to the conclusion that when it comes to Social Media – there’s a lot of b t out there. First, let me state that I do believe that Social Media is useful – even necessary – for businesses and non-profits. Social Media is the tail, not the dog. Social Media Specialist.
    [Social Media] Why Your CEO Should Be Active On Social Media [Study]
    One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. Tweet.
    [Social Media] Social Media for the Busy Sales Person
    I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Social Media in Action social salesOf course that’s a lot of the feedback I got. It’s not deep enough. So I decided  I’d take it a little further and offer a short class on the subject. Here’s a link to  register now.
    [Social Media] Triple Bottom Line Thinking for Social Media
    We all know that social media is about more than just putting out messages and shouting with a bullhorn. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Although some communications professionals may think that triple bottom line social means using Facebook, Twitter, AND LinkedIn, we’re going to take a little bit more of a philosophical approach than that. Community – In the court of public opinion, the social audience will decide for themselves what is important and worthwhile.
  • JUGNOO  |  WEDNESDAY, JULY 3, 2013
    [Social Media] Key Social Media Strategy You Can Use Tomorrow
    The following strategies can give your social media campaign a massive boost, and are often overlooked by marketing managers everywhere. 1. It’s fine to be active in social media, but make sure there is always a link back to your product and services offering. Internet companies get 40% of their traffic from SEO and 20% of their traffic from social media. Key Social Media Strategy You Can Use Tomorrow originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license.
    [Social Media] How to Spot A Social Media Expert
    Some of you might get bent out of shape because I dare to suggest that a social media expert exists. understand that there is a healthy society of humble naysayers who scoff at social media expertise. However I believe that there is such an animal as a social media expert.  In fact, we’ve hired our fair share at Fluency Media.  Unless we’re all deluded, there are people out there that have the right mix of talent, drive, work ethic, and experience to lead social programs. Intensely Curious: Social Media is a moving target.
    [Social Media] Social Media Informer
    Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs. Related posts: RSS is easy to use.
    [Social Media] Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
    Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Check out the new layout!
  • SMTHREE  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Social media and your customers
    While it is true that the Social Media community can often self-police, there are times when a brand has to insert itself in the conversation. It seems that if Starbucks can be so out front of social issues that they have a global responsibility section on their website, they could take a few moments to craft a post in response to this thread. Social Media is still an evolving communications and marketing platform. Putting your non-profit or small business in the cross hairs of Social Media means that – eventually – you will piss someone off.
    [Social Media] A Look At the Growth of Social Media [INFOGRAPHIC]
    Tweet In general, (some) people are coming to the realization that social media is not a fad, but it’s here to stay. What the skeptics and those on the fence also need to understand is that social media is constantly changing. It is growing, diversifying and becoming an integral part of our lives – business, networking, social and personal. Source: The Growth of Social Media: An Infographic. Take a look at this infographic ( pulled from Huffington Post ) and see for yourself!
  • JUGNOO  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Looking Beyond the Numbers of Social Media Influence
    Over on my own blog, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). Social Media metrics social influenceThe post created a great discussion (which is still ongoing) around both sides of the coin.
    [Social Media] Quickstart Guide to Social Media [infographic]
    Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media. Yet there are some vital considerations to go through before getting on board.
    [Social Media] The Art of Social Media Listening
    Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).
  • UNSPOKEN  |  SATURDAY, JUNE 16, 2012
    [Social Media] Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
    Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. If you think Intel is just a nuts and bolts company, you’ll be surprised at how seriously they take the intangible world of social media engagement. Certainly food for thought as you develop your own social media strategy.
    [Social Media] Social Media Image Dimensions: The Ultimate Guide
    Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. It can be difficult to keep up with all the social media image dimensions for  Facebook , Twitter , Google+ , LinkedIn , Pinterest , Instagram , and YouTube. Enter Tent Social , a digital marketing agency that specializes in social media solutions and and content creation. Social media image sizes: A quick reference.
    [Social Media] Six Reasons Social Media Doesn’t Work
    Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite?
    [Social Media] How to Hire Your Social Media Marketing Partner
    After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. There are any number of ways to slice and dice social media activities. Content syndication involves the actual publishing and sharing of content on social media platforms. Marketing Social Media hiring social media
    [Social Media] Elevating Social Media Conversations
    It was “ Demystifying social media “  Given McKinsey & Company elitist stature does having their top article about social media be the most visited article in 2012 means anything? Less than five years ago the word “social media” never appeared in McKinsey Quarterly. Yet in the last few years it seems that the transformational power of social technology has the attention of the world’s most prominent management consulting firm. Elevating Social Media Conversations. McKinsey & Company.
    [Social Media] 3 Simple Ways To Show Thanks To Social Media Followers
    The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2 Retweet. Retweet, regram, repeat! You should be sharing theirs too.
    [Social Media] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. This post is Part 1 of a series I’m writing for social media beginners.
    [Social Media] Why storytelling and social media need each other to survive
    As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large share of their clients ad spend just as digital companies have done. It’s easy to mistake social media as an end in themselves, but the currency that marketers and communities of all types still trade is emotion.
  • SPIN SUCKS  |  WEDNESDAY, MAY 23, 2012
    [Social Media] Social Media to Replace Traditional Media Says CEO Study
    Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years. The study also found more business leaders are moving toward a more social workplace, as the best ones already have. IBM broke out the surveyed companies to see which ones were in the top 20 percent, in terms of revenue and growth, and found those were the companies already becoming more social.
    [Social Media] Can Social Media Make You Truly Happy?
    You are what you tweet.” – Alex Tew. I’ve found myself wondering whether social media is all it’s cracked up to be. Social Media And Value. It’s common these days to see the youth of today heavily engaged in social media, chatting to their friends about any topic under the sun. But despite all of this usage that social media gets, is there a lot of value going on around here? Better yet, how many conversations in social media do you get where at least one person feels genuinely better having had that conversation? Be Aware.
    [Social Media] Top ten milestones for social media success
    Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community. I’ll break these down into ten steps that highlight the life-cycle that any brand must consider when creating a brand story that effectively leverages social media for amplification.  1. Are there any other key steps that you would add to this list?
    [Social Media] How I Became a Top 10 Social Media Blogger
    Pushing Social was selected  as a Top 10 Social Media Blog by Social Media Examiner. I’m beyond thrilled and my Momma is proud.  I’m sure this award will be the highlight of my year. You see, last year Pushing Social was a finalist too.  Every day for two weeks I checked Social Media Examiner (SME) for the winners.  You don’t need to be in the social media field, electricians and landscapers can win with these tactics too. This is what SME said about Pushing Social: (cue mastermind villain laugh) . Social Media
    [Social Media] The End of Social Media … If SOPA Passes
    To me, the Internet and social media are built around this same principle, ‘Sharing’. Despite personal feelings, I completely understand what the government says about the Internet and social media hurting commerce. Nonetheless, these are the same companies that have created accounts on social media networks to gain exposure to connect with their fan base. Let’s be honest, since the birth of social media life has been easier. Still, the government somehow finds social media and ‘sharing’ a bigger issue than unemployment. It
    [Social Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Below is my list in response to the question: “Tell me the top ten marketing people you would follow on social media, those people that you think are the top ‘thought leaders’ in the marketing space today?” Meghan M.
    [Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
    In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Here are a few of the biggest: Believing social media is free. The use of social media is not about controlling your message.
    [Social Media] How To Develop a Social Media Strategy: A Roadmap for Integration
    This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. Is Your Social Media Presence an Experiment? If you’re not the kind of business that is open to experimenting with social media, skip to question #2. How Will Social Media Boost the Effectiveness of the Parent Strategy? Reactive? Trolls?
    [Social Media] 20 Ways to Cultivate Brand Unawareness in Social Media
    Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out.
    [Social Media] Social Media Tools Map
    Our good friends at Overdrive Interactive released their most recent social media tools map (below). include some of the Chinese social sites like Renren & Kaixin, consider removing Bebo, include Sysomos and Awareness in tracking tools, Spotify or ping  for music, etc.). Overall this Map rocks as a nice pocket-guide for what’s happening on the social Web. And, you can’t include everything otherwise it wouldn’t fit into your pocket.  I’ve include an image from Mashable below on the Chinese social networks.
    [Social Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
    [Social Media] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. They will continue to emerge and show in how social business is conducted.
    [Social Media] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it  confusing to choose the most important and effective tactics with limited resources. Litmus ).
    [Social Media] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts? Social Media Marketing Tips, Tactics & Techniques.
    [Social Media] What Does 2013 Hold for Social Media?
    As of 2012, social is already too big to ignore. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. US digital media usage: A snapshot of 2013. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. What does this mean?
  • JANET FOUTS  |  SUNDAY, MAY 13, 2012
    [Social Media] Do It Yourself Social Media Audit
    We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused. That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. Ready to do your own social media audit? Ready to do your own social media audit?
    [Social Media] Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
    Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company. Social media is changing this situation.
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. I had the honor of getting to moderate one panel, speak on another, and participate in a Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
    [Social Media] 5 Educational and Inspiring Social Media Diagrams
    Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. The social media diagrams start with the basics telling which keywords to keep in mind when being present in social media – and continues further on presenting how to monitor and engage with people who have an interest in you and your brand. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring.
  • DANNY BROWN  |  MONDAY, JULY 11, 2011
    [Social Media] Social Media Gurus, Real Work and Diversity
    Earlier this year, Danny wrote a post about social media diversity , that received a fair bit of conversation both on his blog, and away from it. could be wrong, but from where I stand, there is no diversity problem in social media. I see every religion, nationality, ethnicity, culture and community represented in the social web. What’s the next big topic for the “we’ve run out of things to talk about social media guru&# crowd: Why aren’t there more foreigners involved in social media? No Diversity?
  • SOCMED SEAN  |  TUESDAY, JUNE 26, 2012
    [Social Media] Comic: Social Media Strategy From A Book
    Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Just like building a “quick business plan” isn’t a good idea, building a quick social strategy likely won’t succeed either. Need some help determining some business objectives that you might be able to leverage social media to accomplish? Cheers! –Sean.
  • UNSPOKEN  |  MONDAY, APRIL 16, 2012
    [Social Media] The Most Remarkable People on Social Media Today
    Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I did not take into account the number of followers or the number of retweets but selected my list purely based on how much these people changed my beliefs or motivated my actions. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. She brings Social to Big brands.
    [Social Media] How to Create Perfect Headlines for Social Media Posts
    Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread. How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Voila!
    [Social Media] Top ten social media survival tips
    Social media needn’t be one of them. So here are a few tips on how to survive the demands of social media. 1. DON’T CHECK IN to all your social media platforms till 11am in the morning. Social media demands a lot of us on top of our already demanding lives. Social mediaImage: Bloomberg. In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Nothing that happened at 9am (your time) that can’t wait to 11am. 2. long creative haul can get anyone down. 3.
    [Social Media] New stats: The impact of social media on holiday choices
    Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their  social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. 40% of UK holidaymakers use social media to help them when researching holidays.
    [Social Media] Social Media Economy Map Image
    Confused with all the social media tools out there? This social media island map should help. Featured Infographic Sea of Social Media Social Media Economy Map social media infographic Social Media Map
  • SMTHREE  |  WEDNESDAY, MAY 9, 2012
    [Social Media] Social Media For Fun and Profit
    Fully 88% of the participants in the study viewed Social Media platforms as just another – albeit new – form of entertainment. While there are variations in how each segment of that demo views and uses Social Media (after all, a 13-year-old shares few of the same traits of a 49-year-old) – the end result is that social Media is yet another pleasant form of diversion. We see great Social Media involvement when it comes to movies, music, cars, food, shopping, fashion or nerve-touching causes. Second, be wary of humor.
    [Social Media] Social Media’s Shocking Statistics
    With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
    [Social Media] The Art of Landing New PR Clients via Social Media
    Statistically speaking, social media has proven to be a powerful tool for landing new clients and servicing existing ones. Whether it’s getting the attention of a reporter who then does a feature on a client through a facebook post, getting a friend request from a stranger claiming he wants to hire you, or just trolling through your LinkedIn page and profile views and following up with an intro email, using social media accounts to land new clients and service existing ones can be very profitable. I’ve gotten several new clients this way, mostly through my LinkedIn.
    [Social Media] My Yearly Social Media Douchebag Audit
    Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side.  I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Social Media
    [Social Media] [NEW!] Social Media Readiness Workshop
    The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Are your existing management practices and company culture giving you the right foundation for social,  or are they actually getting in the way of your success? Related Posts How to Lead Your Way to a Social Organization Five Web Design Trends to Watch Best Linkedin Company Pages Humanizing your organization creates amazing results.
    [Social Media] Social Media Purism Stupidity is what Gets You Fired
    Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media marketers, of which I’d like to say I’m part, established conventions required of true social media marketing. It’s been a constant theme of mine since I stumbled upon social media in 1993. Today, it’s social media.
    [Social Media] Social Media Video 2013
    Social Media Video 2013: The future is all about digital media. You, as supporters and fans of Socialnomics understand this and is why you demanded a revised version of my book Socialnomics and its Social Media Revolution video – the are both finally here! Social Media Video 2013 | New Music. Social Media Video 2013 | Fatboy Slim Music. Social Media Statistics 2013 from Video. 69 percent of parents said they are currently “friends” with their children on a social media site. social gamers bought $2.2
    [Social Media] The Best Social Media Analytics Tools for Publishers
    What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. The functionality is broader than just social media but you can drill down on social referrers and activity. It has a greater degree of social-specific reporting.
    [Social Media] The Zen of Social Media
    Social media is a great way to tell the world what you’re thinking before you’ve had a chance to think about it.&# – Chris Pirillo. It implies to social media a lot. The choice is mind-boggling. A lot of the ways we can communicate is by social media. It means that Facebook has recently gotten out of hand for me, and I’ve now taken steps to reduce my Facebook activity, and focus more on Twitter as my main social media outlet. But what it also means is that I needed to minimise my social media exposure.
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