MINDJUMPERS | MONDAY, DECEMBER 19, 2011
[Social Media] Social Media And Branding [Infographic]
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. Social Commerce Psychology [Infographic]. Studies Showing Why Your Fans Break Up With You.
JUGNOO | TUESDAY, AUGUST 14, 2012
[Social Media] Looking Beyond the Numbers of Social Media Influence
Over on my own blog, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). Social Media metrics social influenceThe post created a great discussion (which is still ongoing) around both sides of the coin.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 7, 2009
[Social Media] Social Media speeds Onboarding
And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. So often I read and see discussions of Social Media and Social Networking ROI but hidden in that discussion is the unique ability for new employees to get up to speed quickly and build a network while building credibility in the organization. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks. What's the ROI to Avaya on that?
GEMMA WENT | WEDNESDAY, OCTOBER 13, 2010
[Social Media] The social media strategy series: The content plan
Next up in our social media strategy series is content planning. So far we’ve: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences Developed tactics Looked at how your measure your activities Now you understand which social media activities you’re [.]. Tags: Social Media Strategy Series
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, MARCH 9, 2009
[Social Media] Social Media Expert: How long does it take to become one?
This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university. But wait – I also practice Social Media on the job for a few hours a day.
SMTHREE | MONDAY, FEBRUARY 14, 2011
[Social Media] Social Media Marketing by the numbers
Social Media has a rabbit hole quality to it. So, how do we wrap our hands around this ever evolving world of social media marketing? Of course, finding exact statistics on the hows and wheres of social media can be fraught with discrepancies. AOL Media Network. Active Digital Media Universe. Current Digital Media Universe Estimate. Except when it comes to social media. It is still a cluttered marketing world and social media just increases the noise. Steve Allan, Social Media Specialist.
DANNY BROWN | SUNDAY, JANUARY 23, 2011
[Social Media] Is Social Media Crowdsourcing Making Us Lazy?
Blame social media. Actually, don’t – blame social media and crowdsourcing. Social Media crowdsourcing research social mediaYou’ve become lazy. You’re no longer smart. You’re a shadow of the clever person you really could be. Don’t feel bad – I am too. We all are. We used to be questioning; now we just ask questions. Penned by Jeff Howe in a 2006 Wired Magazine article , crowdsourcing does exactly what it says on the tin – allows us to source a crowd for an answer. Want to know where the best steakhouse in Waco is? Ask Twitter. Useful?
SMALL BUSINESS MAVERICKS | SUNDAY, MAY 13, 2012
[Social Media] Social Media The Great Marketing Equalizer
One of the biggest benefits to social media marketing is the low cost. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO. For smaller businesses, the owner can become personally involved in social media marketing – this becomes marketing from the soul rather than marketing from the monthly pay check. Social Media social media marketingHow so?
CONVERSTATIONS | SATURDAY, JUNE 16, 2012
[Social Media] Why Social Media Drives Action [Guest]
Why Social Media Drives Action. Social media drives action. In the case of Mike and I meeting and the ensuing activity, we had indeed fist ‘met’ via social media. Keep in mind: The original social media is in person conversation. The telegraph and then the telephone became new social media format choices. Today we have innumerable options to utilize social media in our lives and world. Like another colleague savvy in social media stated, people are already talking about you (as a business).
DAVE FLEET | MONDAY, NOVEMBER 21, 2011
[Social Media] Five way to improve your social media measurement
We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. measurement social mediaTweet. Focus on outcomes over outputs. How much money did you save? Tweet.
SPIN SUCKS | MONDAY, OCTOBER 24, 2011
[Social Media] Three Examples of Social Media Gone Bad
I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.
ONE SOCIAL MEDIA | MONDAY, OCTOBER 8, 2012
[Social Media] The Most Famous Celebrity and Big Brand Social Media Blunders
Tweet We can learn a lot from how celebrities and big brands use social media. Well known celebrities, athletes, and brands are now using social media more and more to connect with and interact online with their followers. What’s great about this social media Infographic from creative agency MDG Advertising , is it takes a look at some of the most notable social media blunders of the past few years and what the results were. We can also learn what “not-to-do” from them as well.
PAMORAMA | SATURDAY, JUNE 23, 2012
[Social Media] The 6 Types Of Social Media Users
Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare Foursquare knows where you are, but [.].
STEPHANIE WONDERLIN | TUESDAY, JUNE 7, 2011
[Social Media] Obsessed with Social Media Much?!
So—when someone tells you they are obsessed with social media, don’t take them seriously until they show you their tattoo of Facebook profile pictures and Twitter avatars! Blog Social Media Facebook Tattoo Obsessed with Social Media Social Media ObsessedI couldn’t believe that I came across this video on All Facebook earlier today. A woman got her arm tattooed with profile pictures of her 152 Facebook friends. The entire process took 2 weeks… but what is she going to do when she adds more friends?! ApOWWb7Mqdo.
JASON YORMARK | SUNDAY, AUGUST 19, 2012
[Social Media] 5 Things To Look For When Choosing A Social Media Agency Or Consultant
In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hopefully indirectly sends business our way, but I’d also be the first person to tell you if we weren’t a good fit for your needs as well. How did their social media strategies align with their client’s business goals and objectives? Social Media
PUZZLE MARKETER | TUESDAY, SEPTEMBER 11, 2012
[Social Media] Social Media Image Sizing Guide [Infographic]
Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
FIREBELLY | TUESDAY, DECEMBER 11, 2012
[Social Media] The Biggest Social Media Mistakes & Disasters of 2012
With as quickly as things move on social media sites, there are going to be mistakes. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons from 2012’s Social Media Disasters. Blog Social Media Social Media Marketing
PUSHING SOCIAL | WEDNESDAY, APRIL 2, 2014
[Social Media] Are Women Better Social Media Marketers?
'I mentioned earlier that I spent a few days at the Social Media Marketing World conference. So who is better at Social Media? In his book, Vaynerchuk observed that the best social media practitioners start with a “Jab” or offer interesting and relevant information that engages the reader at an emotional level. m not a social scientist or anthropologist but my observations prompted me to be aware of my role in each conversation. Social Media Here’s what I observed: Woman to Woman (W2W). Do you like the conference? What do you do?
MR. RYAN CONNORS | SUNDAY, NOVEMBER 18, 2012
[Social Media] Finally Unlocked- The Social Media ROI Formula
At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return on Investment (smROI): . Net Gains As a Result of Social Media. = (Tangible Related Revenue + Estimated Intangible Related Revenue – Cost of Social Media) / (Cost of Social Media).
PUZZLE MARKETER | TUESDAY, JULY 3, 2012
[Social Media] Social Media is Going Corporate [Infographic]
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic.
PAMORAMA | SUNDAY, JANUARY 30, 2011
[Social Media] 65 Terrific Social Media Infographics
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas. The History of Social Networking.
MINDJUMPERS | THURSDAY, NOVEMBER 18, 2010
[Social Media] Charity Through Social Media
Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. However, their biggest source of income remains donations by the public and here social media enters. million pounds during the earthquake and seen in this perspective, the numbers coming directly from the social media channels are minor.
ONE SOCIAL MEDIA | FRIDAY, OCTOBER 12, 2012
[Social Media] How Important Is Trust in Social Media?
The Eight Pillars of Social Media Marketing? These could very well have been called “the eight pillars of social media marketing.” While I’m not going to go through each of his Trust Pillars in this post, below is a video where I share with you some of his key points in the book that WILL help you rethink your approach to how you use social media to grow your business. Can trust give you an edge in social media? The challenge? But consider this scenario: I just met you at an after hours networking event. Of course not.
SPIN SUCKS | TUESDAY, NOVEMBER 2, 2010
[Social Media] How Social Media Has Changed the Hotel Business
would not describe the hospitality industry as a community of early adopters when it comes to social media. But things are moving forward, and hoteliers are growing more interested in hearing about social media success stories beyond The Roger Smith Hotel. That’s why I wrote a Twitter Case Study that describes Hotel 71 Chicago’s elegant handling of a sticky customer complaint – from Amber Nasland , VP of Social Strategy for Radian6 – that was broadcast to the world. Has social media changed the way Hotel 71 Chicago operates? So I did.
JEFF KORHAN | FRIDAY, SEPTEMBER 20, 2013
[Social Media] Organizing Your Social Media Marketing
'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Following that allows you and your team to capably respond to unforeseen challenges and opportunities, thereby avoiding social media overwhelm. Social Marketing is a Process. As you know, the various social media networks do seem to change like the weather. Tools that you rely on.
CITIZEN MARKETER 2.1 | TUESDAY, MARCH 29, 2011
[Social Media] Social Media is Better for Experiential Products
Everyone is endeavoring to decipher the Rosetta Stone that is Social Media. Unfortunately, by definition the medium is multi-dimensional and the real applications of social media range from customer support & communication, content distribution, sales, marketing, PR, business intelligence and well beyond. Experiential products clearly stand to benefit more from social media. Because social media is fundamentally a channel for sharing and it is inherently human nature to share our experiences. That is the role of Social Media.
CONVERSTATIONS | FRIDAY, AUGUST 1, 2014
[Social Media] A Guide to Social Media Etiquette for Business
If your business is interested in expanding its reach to a wider audience, social media provides great opportunities for both marketing and CRM, but professional social media etiquette and usage comes with a different set of rules than personal usage. It’s important, before embarking on your social media campaign, that you understand what is and isn’t allowed, as well as what strategies and methods have been proven most effective for boosting conversions and ROI. An abandoned or incomplete social profile offers no benefit to you or your customers.
SMTHREE | THURSDAY, JULY 28, 2011
[Social Media] Social Media and Authenticity
Is that really the goal of Social Media. No – the object of Social Media is quality over quantity. It takes time and effort to build a solid base in Social Media. In the end, the goal of Social Media for any business or non-profit is to make money. Without opening the whole “social ROI can of worms – you are still looking for people to buy or donate. Social Media helps nurture that interest. Buying friends in Social Media is akin to staging a model home. It was only a matter of time.
SOCIALFISH | MONDAY, NOVEMBER 8, 2010
[Social Media] Association Social Media Marketing
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
SOCIALIZED | FRIDAY, JANUARY 22, 2010
[Social Media] Debunking Five Social Media Myths
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase. Perhaps social media is not a part of the company’s communication strategy. Mail Is Dead.
TECHIPEDIA: TAMAR WEINBERG | TUESDAY, OCTOBER 25, 2011
[Social Media] Why Most Social Media Departments Fail
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media department that was never meant to be.
ONE SOCIAL MEDIA | WEDNESDAY, MAY 9, 2012
[Social Media] Diversify Your Social Media Portfolio
But this isn’t limited to spoken word– the same can be said for almost anything written, including social media. Here are a few examples of people diversifying their social media portfolio: 1. Whether you’re representing yourself or a business, take a look at your Tweets and Facebook posts and ask yourself this question: do I need to diversify my social media portfolio? Tweet In high-school speech class, we’re taught that speeches typically have at least one of three purposes: to entertain, to inform, or to persuade.
CONVERSTATIONS | MONDAY, APRIL 16, 2012
[Social Media] Your Company’s Social Media: Employee or Tool?
We can probably agree that today’s social media is seen and used as tools. In this way, your social media tool set is much like a new employee. Same can be said for social media. And social media never calls in sick, and is happy to work around the clock. Your Company’s Social Media: Employee or Tool? You just finished reading Your Company's Social Media: Employee or Tool? ! Social Media Business Social mediaFacebook is a tool. Twitter is a tool. Tools.
SIMON MAINWARING | WEDNESDAY, AUGUST 17, 2011
[Social Media] Top ten social media survival tips
Social media needn’t be one of them. So here are a few tips on how to survive the demands of social media. DON’T CHECK IN to all your social media platforms till 11am in the morning. Social media demands a lot of us on top of our already demanding lives. Social mediaImage: Bloomberg. In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Nothing that happened at 9am (your time) that can’t wait to 11am. long creative haul can get anyone down. SLEEP more.
JUGNOO | THURSDAY, APRIL 26, 2012
[Social Media] How to Use JugnooMe for Your Social Media Campaign
?. When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. But goals are one thing; making it happen are another.
DIRECT MARKETING OBSERVATIONS | THURSDAY, FEBRUARY 10, 2011
[Social Media] How Accountable are you with your Social Media?
Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there is really worth it. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? social media Twitter nprThe novice I’m sure is wondering that, as well as the expert. This thought is what drove the following deck that I will be presenting this weekend in Orlando.
SAMIR BALWANI | TUESDAY, SEPTEMBER 28, 2010
[Social Media] Budgeting a Brand’s Social Media Hub
Creating a central communications hub is an integral part of an effective digital presence and social media strategy. put together an outline that gives you an idea of how much a social media hub can cost. The first being that your social media hub has a blog of some sort and uses WordPress as the CMS (I like WordPress because it’s simple, search friendly, and easily customizable). Once you know where your social media hub lives, you need to make it look pretty. Getting your social media hub up and running is only half the battle.
SMTHREE | WEDNESDAY, MAY 11, 2011
[Social Media] Social media selling
The gist is that the Tupperware party is moving to Social Media. These were social gatherings designed to co-opt our personal relationships for financial gain. This video does a pretty good job of showing the difference in sharing pre- and post-Facebook: As you migrate your messaging and marketing efforts towards Social Media don’t lose sight of the benefits of old school relationship building. Steve Allan, Social Media Specialist. Did you see this article i n the New York Times last week? The bastion of MLM sales. Your thoughts? SMThree.
KYLE LACY | MONDAY, AUGUST 23, 2010
[Social Media] Restaurants and Social Media
Restaurants using social media is not a new concept. When planning a restaurant communication’s strategy using social media… keep in mind that your plan should be entertaining, captivating and should keep your patrons coming back for more. The ideas listed above are just a few essential “must dos” when beginning a social media strategy. Tags: Uncategorized business content social media There are certain things restaurants should and should not do. The restaurant business is a form of entertainment. So what should be done?
DANNY BROWN | THURSDAY, APRIL 17, 2014
[Social Media] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
'There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Here are six simple metrics for the main networks to measure your social media ROI – financial and brand – across earned, owned and paid media. How many social shares did the post get?
FIREBELLY | FRIDAY, SEPTEMBER 7, 2012
[Social Media] The Social Media Audit [Infographic]
My post last week, Brand Discovery: The First Step In A Social Strategy , discussed the importance of brand discovery whether it be with an agency or internally. social audit is one of the most important parts of discovery work because it will help paint a picture of what is going on with competitors and the brand itself. Have you done a social audit for your business? Blog Infographics Social Media Social Media MarketingThis week, I stumbled across the infographic below by Awareness, Inc. that explains the objectives and goals of the audit.
PAMORAMA | WEDNESDAY, MARCH 3, 2010
[Social Media] 35 Great Social Media Infographics
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21.
SMTHREE | TUESDAY, NOVEMBER 15, 2011
[Social Media] Why do we use Social Media?
In case you missed it, Pew Research just cam out with a pretty impressive study on our Social Media habits. More specifically, this study is less about how we use social Media and more about why we use it. You can see the complete study here but some of the highlights have a bearing on how you approach your Social Media marketing: Two-thirds of Americans on-line are involved with at Facebook, Twitter, LinkedIn or MySpace. All this does is reaffirm the ubiquity of Social Media. How does this affect your Social Media Marketing?
JUGNOO | FRIDAY, MARCH 7, 2014
[Social Media] 36 Rules of Social Media [Infographic]
'Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). The post 36 Rules of Social Media [Infographic] appeared first on Jugnoo Blog. Social Media 36 Rules of Social Media 36 Rules of Social Media Infographic
DANNY BROWN | SUNDAY, SEPTEMBER 19, 2010
[Social Media] Social Media Informer and Aggregated Social Media News
Joining the likes of Alltop and Social Media Today , new website Social Media Informer aims to collate the best social media news articles and blog posts and offer a one-stop shop for your social media needs. With its tagline “The Best Content about Social Media for Business , Social Media Informer sets its stall out from the start. While there are a bunch of social media news resources already, hopefully Social Media Informer offers a more business-led approach for those who need it.
UNSPOKEN | MONDAY, OCTOBER 8, 2012
[Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Here are a few of the biggest: Believing social media is free. The use of social media is not about controlling your message.
SPIN SUCKS | TUESDAY, OCTOBER 25, 2011
[Social Media] Six Reasons Social Media Doesn’t Work
Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite?
SOCIAL MEDIA NETWORK MARKETING | THURSDAY, AUGUST 12, 2010
[Social Media] Social Media Facebook Security
Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More creativecommons.org Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
CONVERSTATIONS | WEDNESDAY, JULY 18, 2012
[Social Media] What is Your Social Media Page Saying about You?
A targeted social media strategy offers big opportunities for businesses of every size. Social media can be a channel for stronger customer relationships, brand awareness and promotions. But social media can be a double-edged sword, creating both positive and negative images of your company with far-reaching effects. How to Make Your Social Media Page Say ‘We Get It’. You’re doing social media right if your page: Creates conversations : Blatant promotional updates are boring. Does Your Social Media Page Say ‘We Don’t Get It’?
KYLE LACY | TUESDAY, APRIL 27, 2010
[Social Media] 5 Social Media Tips for Small Business
Today’s guest post is by Beth Hrusch, Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices. recent study by Employers indicates that over half of small businesses believe in social media as an important marketing tool. Yet, only 16% of those polled use their social media accounts to communicate directly with customers. So, what are they actually doing with social media? Social media for business promotion is fine. Make sure your efforts keep this in mind.
SOSHABLE | THURSDAY, FEBRUARY 16, 2012
[Social Media] Social Media Cheat Sheet for Small Businesses
The promise of social media has been high for quite some time as major brands are building their customer base, guiding their customer service, and flat out making money through sites like Facebook and Twitter. This cheat sheet put together by our friends at Flowtown breaks down the major social media sites that businesses can use to advance their causes. Business Social Media Infographic cheat sheet flowtown infographic small business Social MediaThere are pros and cons to every endeavor when it comes to business. Click to enlarge.
ONE SOCIAL MEDIA | SATURDAY, JUNE 2, 2012
[Social Media] What The Ninja Turtles Taught Me About Social Media
Tweet The world of social media is more diverse than most people realize. The same is true about social media. What that tells us is that social media, not even one channel, is not meant to be managed by one individual. If you want to see real results from your social media efforts you have to make sure you’re doing EVERYTHING. That may seem frustrating at times, but it’s essential to your future success on social media. You need ideas to create and share interesting and valuable content. At least in theory.
DANNY BROWN | MONDAY, AUGUST 15, 2011
[Social Media] The Social Media Pedestal
This post is a reflection of the admirations and criticisms that occur in the social media world. The Social Media Pedestal originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Guest Posts bill dorman guest posts social media pedestalThis is a guest post by Bill Dorman. Now we wouldn’t want that as a persona, would we? Do you want to be there? Is it deserved? What responsibilities come with that? think they like me.
SOSHABLE | SUNDAY, NOVEMBER 17, 2013
[Social Media] How to Handle Complaints on Social Media
'There’s a rule when it comes to handling complaints and bad reviews on social media. There’s another rule that is unfortunately getting broken just about every day by many social media and reputation management companies. You will never appear more insincere as a company than when you reply to someone talking to you on social media with a form letter. In this infographic by Pardot , we have a chance to take a look at five of the most prominent “complainer types” on social media. This is an absolute rule.
SMTHREE | THURSDAY, DECEMBER 1, 2011
[Social Media] The Social Media Complaint Department
The gist is that in the age of Social Media consumers have the ability to flame your business in near real-time. Social Media empowers the complainers and the more attention you direct their way the more likely they are to raise their voice. That’s when they turn to Social Media to vent their frustrations. This is the double-edged sword nature of Social Media. Steve Allan, Social Media Specialist. Social Media customer service social media marketing small business social media content postaweek2011
DANNY BROWN | MONDAY, JULY 23, 2012
[Social Media] How Much Listening Does Social Media Listening Really Offer?
Social media listening. Social Social media monitoring. Social Social media tracking. Social Social media intelligence. There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? How Much Listening Does Social Media Listening Really Offer? Yes please! It can be.
DANNY BROWN | TUESDAY, MARCH 18, 2014
[Social Media] The Three Metrics Your Business Needs to Answer on Social Media
'If you Google the question, “Where do I start on social media?” While many of these results will be duplicate versions, it’s clear that getting started on social media is a question many people are looking for an answer to. Blog posts, news articles, corporate videos and more—again, everyone is looking to find out the right way to do social media. From monitoring conversations online to discussing with clients, the overarching theme that prevents successful business use of social media is a lack of understanding of why they want to be on social media.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010
[Social Media] Social Media for the Boardroom
At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Tweet This!
PUSHING SOCIAL | MONDAY, JANUARY 30, 2012
[Social Media] How I Became a Top 10 Social Media Blogger
Pushing Social was selected as a Top 10 Social Media Blog by Social Media Examiner. You see, last year Pushing Social was a finalist too. Every day for two weeks I checked Social Media Examiner (SME) for the winners. You don’t need to be in the social media field, electricians and landscapers can win with these tactics too. Pushing Social is about blogging. Maybe I’ll start a general purpose social media blog some day but the big boys already have this base covered. Social MediaSmart.
UNSPOKEN | MONDAY, APRIL 16, 2012
[Social Media] The Most Remarkable People on Social Media Today
Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. Seth Godin’s book, Purple Cow , is about transforming your business by being remarkable but I believe these same principles apply to transforming the social universe by being remarkable as well. 3rd gen!)
GEMMA WENT | FRIDAY, JANUARY 6, 2012
[Social Media] Social media management systems: A comparison
I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. Social Media Tools and Apps social media management systems… Read more.
SMTHREE | WEDNESDAY, MAY 9, 2012
[Social Media] Social Media For Fun and Profit
Fully 88% of the participants in the study viewed Social Media platforms as just another – albeit new – form of entertainment. While there are variations in how each segment of that demo views and uses Social Media (after all, a 13-year-old shares few of the same traits of a 49-year-old) – the end result is that social Media is yet another pleasant form of diversion. We see great Social Media involvement when it comes to movies, music, cars, food, shopping, fashion or nerve-touching causes. Second, be wary of humor.
SMTHREE | TUESDAY, DECEMBER 21, 2010
[Social Media] Why your Social Media content stinks
I just read a great blog: Why your social media initiatives will fail in 2011 by Adam Kmiec. It got me to thinking (very dangerous) about the root of what drives social media – content – and why so much of it stinks. As you develop your social platforms think about what it is you want to say about yourself. Social Media affords you the opportunity to put a real face on your nonprofit or business. In social media it is all about me. Sorry, but someone on your social media team has to be able to write.
IMAGINE YOUR REALITY | MONDAY, JANUARY 17, 2011
[Social Media] Why a reply matters on social media
The other day I got into a conversation with a friend about replies on social media. I’ve also had this occur when I’ve made a comment, and I think it illustrates an example of bad social media behavior when someone doesn’t take the time to respond to a comment that someone made that references him/her. What’s important to remember about social media or any other medium where behavior plays a role is that people will judge a person by the behavior s/he exhibits. It tells that person that you’re not interested in engaging.
DAVE FLEET | FRIDAY, JUNE 8, 2012
[Social Media] Six essential shifts in social media strategy
We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy. Setting better objectives for social media.
JUGNOO | THURSDAY, SEPTEMBER 6, 2012
[Social Media] Using Social Media to Manage Relationships Through the Sales Funnel
Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. A “soft sell” approach is better with social media because the customer can find your business through online channels while seeking out insights and advice. It’s helpful to use social media analytics tools (or even search.twitter.com ) to see what conversations are happening in your industry and to inspire your spreadable story ideas which you can then share on social media platforms like Twitter, Facebook and LinkedIn.
MINDJUMPERS | THURSDAY, NOVEMBER 10, 2011
[Social Media] Understanding Social Media ROI Cycle
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. The prime target at this stage is to create a social media presence. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms.
SMTHREE | WEDNESDAY, JUNE 15, 2011
[Social Media] Social media and your customers
While it is true that the Social Media community can often self-police, there are times when a brand has to insert itself in the conversation. It seems that if Starbucks can be so out front of social issues that they have a global responsibility section on their website, they could take a few moments to craft a post in response to this thread. Social Media is still an evolving communications and marketing platform. Putting your non-profit or small business in the cross hairs of Social Media means that – eventually – you will piss someone off.
DAVE FLEET | WEDNESDAY, SEPTEMBER 7, 2011
[Social Media] 4 Ways To Improve Your Social Media Content Strategy
Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. social media uncategorized contentTweet. Set Goals. Optimize.
MINDJUMPERS | FRIDAY, JANUARY 21, 2011
[Social Media] Social Media Definition by Peeing [infographic]
Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. took the idea to our creative guys and we played a bit around with it – threw some extra social media in and started illustrating… Enjoy our little bit to the evolution of the idea and please feel free to build on it. Similar Posts: Is Social Media Just A Buzzword? Great Case on Social Media Turned Into a Bad One by The Traditional Media.
IMAGINE YOUR REALITY | THURSDAY, OCTOBER 6, 2011
[Social Media] Social Media adoption issues
One of the consistent problems I notice with Facebook and with social media in general is people’s ability to adopt and adapt to using social media regularly. Jay Baer recently proposed that for six months all development of social media technology be put on a moratorium so that people could catch up to the existing technology now. Different social media companies are more concerned with continuing to develop the technology, even if the users aren’t happy with the results. Blog Social Media social media behavior technology
WAXING UNLYRICAL | WEDNESDAY, JULY 16, 2014
[Social Media] Social Media Measurement for Pragmatists
like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. And At times we’ve been able to make important media decisions when about two-thirds of customers could be accurately tracked back to original sources. And the math was fairly easy.
CONVERSTATIONS | SATURDAY, SEPTEMBER 27, 2014
[Social Media] How to Craft the Perfect Social Media Strategy by Taking Things Day-to-Day
Social media is undeniably an important part of digital marketing. Individuals are increasingly taking to the web to research industries, brands, and specific products , so it’s crucial that your social media platforms are optimized to communicate with and influence your audience. Due to the high speed of Internet time , it’s important to continually participate in the discourse surrounding your brand (as well as your industry) with timely, continual social media posts. Center your social media strategy on daily scheduling. Social Media
JOSH S PETERS | SUNDAY, MARCH 31, 2013
[Social Media] The Best Books On Social Media
When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read. Social Media
KYLE LACY | THURSDAY, JANUARY 28, 2010
[Social Media] Social Media + SEO = Social Media Infrastructure
View the slideshow presentation of this blog here > Social Media Infrastructure. How do you optimize social media to come up in search? What social media sites should I use for my business? Won’t social media take up all of my time? These are questions I get every day and the answer is simple: Build a Social Media Infrastructure. What is a Social Media Infrastructure? Why should I build a Social Media Infrastructure? How do I build a Social Media Infrastructure?
SOCIAL MEDIA CITIZENS | TUESDAY, DECEMBER 21, 2010
[Social Media] Social Media Adoption by Top 10 Media Agencies
The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”. The key points from research: Social media presence.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
[Social Media] B2B Social Media: How to Leverage Your LinkedIn Profile
Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. As I work to raise awareness within my organization of the importance of buy-in from all company personnel in the adoption of social media practices, I’m surprised by how few actually follow best practices. In the B2B space, social media isn’t just about your content. Wendy Boyce. and Bing.
KYLE LACY | FRIDAY, SEPTEMBER 30, 2011
[Social Media] Tips for Using Social Media to Build Business
Like it or not, a part of that technology involves the use of social media. Just consider for a second that business schools around the country have added classes that focus specifically on social media. Well, social media has revolutionized the way consumers and businesses interact. However, with social media, companies can use a direct-to-consumer approach to respond to complaints, allowing them to make personal connections quickly. Speaking of Facebook there were recently dramatic changes made to the social networking site.
SAMIR BALWANI | MONDAY, OCTOBER 4, 2010
[Social Media] Are Your Social Media Profiles Reaching the Right People?
Too many “ social media experts ” simply recite a droning mantra; “You need a Facebook and Twitter so you can interact with your consumers zzz…” Has anyone taken a moment and asked why ? Generally, the naïve social media marketer is hoping that the community on Facebook and Twitter is large enough that it will include people interested in every niche. Once you know who is most likely to buy your product, you can take the next step and determine what social networks are best for you. Create a list of the most popular social networks that appear in those logs.
COLIN ALSHEIMER | THURSDAY, JUNE 3, 2010
[Social Media] You Can’t Own Social Media
But yesterday, I came across an article by Shel Holtz which stated, “PR trumps marketing when it comes to controlling the social media budget and strategy.” Read Shel’s post for the full breakdown (or better yet, read the full study), but boiled down, organizations are mostly turning over strategic control and oversight of social media initiatives to traditional PR departments and agencies. This tends to happen for two major reasons: The close alignment of many social media objectives with those of PR. Related posts: Social Media Challenge Digest V.7.
WAXING UNLYRICAL | TUESDAY, APRIL 30, 2013
[Social Media] The Ugly Side of Social Media Sharing
am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? 'Guest post by Jenelle Conner.
DANNY BROWN | TUESDAY, SEPTEMBER 6, 2011
[Social Media] How to REALLY Measure the ROI of Social Media
“How do you measure the ROI of your social media efforts?. Social media investment is a legitimate issue that businesses have to face, now more than ever. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. Why you need a strategy before entering the realm of social media. Why you should use social media to begin with. Why you should measure the ROI of your social media campaigns! These are gleaming examples of social media done right.
MOBILEGROOVE | TUESDAY, MAY 31, 2011
[Social Media] #DearKen: Does My Company Need A Social Media “Rock Star”?
#DearKen I’m under increasing pressure to show results from my team’s social media efforts. Does my company need a social media rock star ? * * *. Yes, your company must must must have a social media rock star. All opinions expressed here are my own, and come from my experience running social marketing campaigns, managing social marketing teams, and advising social marketing clients. Because social media empowers the people who use it. At SocialGrow, I was “that social media guy. It’s you!
MINDJUMPERS | THURSDAY, MARCH 24, 2011
[Social Media] Quickstart Guide to Social Media [infographic]
Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media. Yet there are some vital considerations to go through before getting on board.
ONE SOCIAL MEDIA | MONDAY, JANUARY 21, 2013
[Social Media] What’s Your 2013 Social Media Plan Look Like?
Tweet It’s 2013 and there are still many businesses, big and small, without a social media plan. Diving into social media without having a plan is like trying to build a new home without a blueprint. For the past three years I’ve seen it so much I now consider it to be the number one biggest mistake made in social media marketing. She spent more time planning out that week than most business owners I’ve met in the last three years ever spend on their social media plan. appeared first on One Social Media.
IDACONCPTS | SATURDAY, SEPTEMBER 20, 2014
[Social Media] Are You Measuring Your Social Media Efforts?
'Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Always be honest with yourself when it comes to determining the cost of social media monitoring.
JANET FOUTS | WEDNESDAY, FEBRUARY 27, 2013
[Social Media] CEOs-Roll Up Your Social Media Sleeves
The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy. By Frank Strong. He swore.
ONE SOCIAL MEDIA | WEDNESDAY, AUGUST 10, 2011
[Social Media] Social Media For Personal Use vs. Business Use
Tweet On our weekly show yesterday, The Social Truth , we talked for a little while on the differences between using social media personally and using it for your business/brand. I’ve personally encountered a lot of people recently who have been thrust into doing their employer’s social media because 1) they are young and 2) they know a little bit more than the next person. This is all well and good, except that most people’s understanding of social media comes from how they’ve used the various networks personally.
STEPHANIE WONDERLIN | SUNDAY, JANUARY 23, 2011
[Social Media] Social Media Isn't About You - It's About THEM
When it comes to social media, you have hundreds of millions of potential customers who have little time on their hands and want to know why they should pick your company over the thousands of others. Business Business Using Social Media Facebook Marketing Monitoring Social Media Social Media Services Social Media Tips Tips Twitter stephanie wonderlinTweet. If WIIFM were a music station, it would be the most popular on the planet. Instead, WIIFM (What’s In It For Me?) Customer: Good for you. What’s in it for me?
DIRECT MARKETING OBSERVATIONS | FRIDAY, AUGUST 13, 2010
[Social Media] Should You Outsource Social Media?
That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging every day. There is the pretty side of social media, the stuff that you read about every day about how cool it is and glamorous and sexy and blah,blah,blah, but the dark side is that social media is hard ass work. All via social or electronic means. To outsource your social media activities.
TAYLOR MAREK | MONDAY, JUNE 28, 2010
[Social Media] Social Media Cheat Sheet
Have you ever wanted a cheat sheet when it comes to utilizing Social Media for your business? You can get it for a limited time only when you join my Social Media Inner Circle. Tags: Business General Products Social Media cheat sheet inner circle Just a simple, step-by-step action plan on exactly what you need to do? will lay it all out for you [.].
PAMORAMA | SATURDAY, OCTOBER 18, 2014
[Social Media] 12 Essential Elements of a Social Media Marketing Strategy
'Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
SAMIR BALWANI | TUESDAY, SEPTEMBER 21, 2010
[Social Media] 5 Steps To Get Your Business Ready for Social Media
Why are you engaging in social media? What are your social media guidelines? Social media isn’t difficult to get started in. Taking the first steps to outline a social media strategy and create a basic online presence, will help you on your way to creating a successful social media campaign. Steps To Get Your Business Ready for Social Media is a post by: Samir Balwani. Tags: Social Media Marketing business strategy digital marketing social media credit. Identify Your Goals. credit.
SOCIAL MARKETING FORUM | WEDNESDAY, MAY 4, 2011
[Social Media] Social Media Manners Matter
Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media
JOEY STRAWN | FRIDAY, NOVEMBER 12, 2010
[Social Media] Social Media “UnRules” (How to Avoid Hacking People Off Online)
Okay, okay, I know there are no “rules” for social media. But let’s be completely honest here – there are some sure-fire ways to hack people off when using social media. If you want to use social media for good (and I hope you do), here’s a list of “UnRules” or things to avoid so you can build a strong, engaged community : UnRule #1 – Don’t send automated Direct Messages. If the point of social media is to connect, shouldn’t you strive for human interaction instead of using a robot ? UnRule #3 – Don’t link social media sites.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 7, 2011
[Social Media] Three Stats Prove B2B Social Media Set To Explode [Charts]
Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode. Fact 1: B2B Companies Are Using Social Media. According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media.
JOSH S PETERS | SUNDAY, MARCH 31, 2013
[Social Media] Fantastic Social Media Podcasts
Sometimes we get busy, especially when just starting out in social media. There are hours of time each day we can use to increase our social media, marketing, and social business knowledge by listening to Podcasts. On Social Media Launchpad I’ve collected a list of great social media and marketing podcasts. Social MediaSo busy we don’t have time to read, but we always have time to listen. In the car, walking the dog, doing the dishes, cleaning the bathroom, running errands, etc.
MARKETING VOICES | MONDAY, AUGUST 9, 2010
[Social Media] Vocus: A New Social Media Monitoring Product
Vocus , a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Tags: Marketing Voices Kye Strance Social Media Monitoring Vocus Despite the heavy competition in the marketplace, the product is doing well. caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. Related posts:BroadVision Launches Clearvale and Giovanni Rodriquez, [.]
SPIN SUCKS | MONDAY, APRIL 9, 2012
[Social Media] Social Media Breeds PR Laziness
Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. We’re approaching social the same way we’ve always done things. This is no longer an excuse, just like using social media to collect people like old stamps is inexcusable. It’s the only way to keep social, well, social and keep your job from becoming extinct.
ONE SOCIAL MEDIA | TUESDAY, APRIL 3, 2012
[Social Media] Selective Hearing And Social Media
Selective Hearing Applies To Social Media! For the most part this isn’t literal in social media which is why I want to make a slight amendment to the term and call it “Selective Processing” Your fans and customers are selectively choosing which messages they will process and they’re basing their decisions off more than just the content you’re providing. Some people are scared about being confronted on social media but I recommend embracing a little confrontation from time to time. Here are a few ways to do that.