million employees for social media help. million employees into social media brand evangelists. It’s hard to fake enthusiasm and social media is a sensitive bullshit detector and it will ignore half-hearted attempts by Walmart employees to satisfy their corporate masters. They’ll look at their employees and see them as twitter drones that can magically reverse their social media fortunes. Apple has passion and it’s social media success would be guaranteed from the first micro-second. Walmart is Turning to its 1.4

If you want to win the race against social media overwhelm, the trick is to have a new plan – one that you can reliably execute to achieve acceptable results. Also, it is important to recognize that business is now personal, and so you should lead with this approach: Personal social media accounts are essential for building traffic to your business. When you get deep into social media marketing you discover you have more balls in the air than you can possible handle. Maybe social media isn’t right for you, at least as a primary channel.

Social MediaHow to you get your readers to explore more than one post every visit? Want to transition your blog to a new topic? How about setting realistic goals for your blogging? We’ve got you covered. Blog Spotlight. These folks are fighting to get their blogs noticed they asked for my help and I am happy to help. This week’s spotlight is on: Cancer For Christmas. I’ve completed a 10-Point Spectacular Blog Review for each Spotlight Blog. Keep an eye on them to see how they improve. You should give a few of these sticky tips a try on your blog. PS + Twitter.

We’ve spoken at more social media conferences and events in the last three months than in the first three years of FreshNetworks’ existence. One of the benefits of all the talking has been the opportunity to listen to other social media speakers and experts. Last week we were asked to recommend a few social media speakers for events ( particularly in London or the UK ), so I thought it might be useful to note down  some of the people who have recently impressed us and why. Michelle is a great social media trainer. am biased.

lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with and engages customers. They are right to be excited, the opportunities are great but brands should not hide from the fact that getting an engaging social media presence takes proper thought, some effort and may take time to embed. harsh realities in Social Media.

An issue for many brands who are developing a social media strategy is how they translate what they do in one country into other markets in which they operate. As a European social media agency, at FreshNetworks we are very used to helping clients take a US or UK strategy and then roll this out across the rest of Europe. In this week’s video post, Matt Rhodes talks about how to approach developing a European social media strategy and why what works in one country might not work in others. And those who have done it badly. Tweet This!

'Regardless of the size of your company, the most important component of your social media program is executive buy-in. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) and I’m amazed at how many people think they can plan a successful social media program without executive buy-in. I’ve heard about social media marketing budgets being buried in other digital budgets. Blog Social Media Social Media Marketing Results and outcomes.

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. So, you’ve registered all your social media channels, do you know what to do with them? Cheers! –Sean.

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. Social Media Statistics Millennials Scarborough Research social networking statisticsMillennials (ranging from 18-29 years old) now comprise one-fifth of American adults. This age group is 53% more likely than all U.S. 49% had updated a status. 41% posted a picture.

Twitter and other social media channels that were relatively new during the previous Olympics have gone mainstream over the past four years, thereby making the big stage of the 2012 Olympics invaluable for learning how to use social media well. That alone is indicative of the evolution of social media for building a brand. Now it is a valid media tool, and with media exposure comes responsibility. You will often hear media experts suggest that you should be yourself when using social media. That’s smart.

I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Unless you’re clearly a bot, I always follow anyone who engages me in conversation…you know, the social part of it. Three Examples of Social Media Gone Bad originally appeared on Spin Sucks on October 24, 2011. But it’s an effect that comes AFTER you build relationships.

It seems like almost every day more and more cool sites are popping up taking advantage of the social web.  Related posts: 5 Great Social Media & Community Job Resources. Social Media Book Giveaway Contest Follow Up. Dave Barnes & Matt Wertz: Music & Social Media Done Right. Social MediaA few weeks ago I stumbled across another gem, Lanyrd and it’s officially my go to site for all things conferences.  I’m always a fan of great UI and simplicity in execution, and Lanyrd nails both. 

absolutely love being able to build out a marketing/social media business for the firm, and we’re already making things happen with some pretty significant clients. It would be untrue to say that I still don’t have much to learn and for that reason I’m looking forward to attending The Social Media Strategies Summit in a few weeks. hope to pickup up my blogging over the next few weeks and provide some insight and glimpses into my experiences of building a social media business within an existing agency. The Office For Mac Social Media Extravaganza!

When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and examine where your business or brand fits in. Is your business and its strategies well-suited to benefit from the broader landscape of social media?

Social media education started off DIY. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. Which brings us back to the DIY nature of social media; requiring reading, clicking, testing, participating, measuring, repeating…. Spin Sucks reader Dana Wilson , asked about social media education and if there’s anywhere she could go for a degree.  Social media has reinforced that.

Take a look at how social media has influenced campaigns in today’s must-reads. Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. In fact, a good social media effort should not only help a candidate’s messaging efforts, but their ground game as well. It is with that point that this set of social media takeaways from the 2012 election begins.

Comfortably seated with my iPad and iPhone on either side of me and my Macbook Pro serving as heating pad to my belly, I’m in bed conferencing with my students using powerful new social mediums. As a self-labeled workaholic (half in jest, I admit this) who feels abnormally responsible for the students who grace my high school classes, social media has challenged me to draw deliberate lines that I dutifully try to respect. How Social Media Blurs the Black and White in Education is a post from: Waxing UnLyrical. Guest post by Starr Sackstein. Not so much.

ve found myself wondering whether social media is all it’s cracked up to be. Social Media And Value. It’s common these days to see the youth of today heavily engaged in social media, chatting to their friends about any topic under the sun. But despite all of this usage that social media gets, is there a lot of value going on around here? Better yet, how many conversations in social media do you get where at least one person feels genuinely better having had that conversation? Social Media And Time. Be Aware.

Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics  show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. LinkedIn Social Media neal schaffer professional development social media underdog

In social media, there is never a dull moment! Facebook Google News Social Media Twitter WordPress social media headlinesCheck out the list of headlines for March 4-8, 2013. Facebook Facebook gives Timeline a new look (Examiner.com) Facebook Integration Finally Included In Netflix Envelope (AllFacebook) Facebook’s Graph Search: The Nuts And Bolts (AllFacebook) Pagemodo Posts Provides Facebook Page Admins With Third-Party Content Options (AllFacebook) Facebook Acquires Design Agency [.].

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.

It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and  traditional business measurement. First, allow me to preface this post by stating that quantifying social media’s ROI is a necessary endeavour. However, social media’s buy-in value does not fit that rigid space—not at the outset of a strategy anyway. Communicate the Qualitative Value Proposition of Social Media.

'A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators) that are relevant to gauge your success [.].

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step.

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 |Written By: Jay Baer | View Comments Tweet I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts.

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. social media uncategorized contentTweet. Set Goals. Optimize.

Social Media Video 2013: The concluded election has us looking into 2013 and beyond. The future is all about digital media. You, as supporters and fans of Socialnomics understand this and is why you demanded a revised version of my book Socialnomics and its Social Media Revolution video – the are both finally here! Social Media Video 2013 | Fatboy Slim Music. Social Media Video 2013 | New Music. Social Media Statistics 2013 from Video. Social Media has overtaken porn as the #1 activity on the Web.

These days my skepticism kicks in when I read sensational articles around “social media.” ” With all of the nuances of different platforms, social media is a huge umbrella that encompasses some very specific tools. Considering the range of services informing our perspectives, “social media” becomes quite an opaque concept. And here are two reasons why: IBM recently released excerpts of their study which was widely reported in the media. Does B2B lag behind B2C in social media adoption? The caveat?

The social media explosion has had a similar effect. few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., The web and the social web is definitely an equalizer. Social Media

Pushing Social was selected  as a Top 10 Social Media Blog by Social Media Examiner. You see, last year Pushing Social was a finalist too.  Every day for two weeks I checked Social Media Examiner (SME) for the winners.  You don’t need to be in the social media field, electricians and landscapers can win with these tactics too. Pushing Social is about blogging.  Maybe I’ll start a general purpose social media blog some day but the big boys already have this base covered. Social MediaSmart. 

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). Social Media Campaigns Burberry luxury brand retail social media campaign

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Tracking Its Exponential Growth [Stats, Video] by Pam Dyer on May 10, 2010 Share Many of you are probably familiar with Social Media Revolution , a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. It did an excellent job of explaining the importance of the social Web and its impact on society. Social Media / Networking is not a FAD. You’d better. love it.

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! Said differently how do we make social part of the very DNA of the firm? What’s your view?

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage.

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers. Dispel the myth that social media isn’t for B2B and tweet the truth. What B2B social media statistic are you most surprised by?

Well, word of mouth marketing, more commonly known as social media marketing, is back – and it’s more immediate and powerful than ever before. The customer rules the marketplace today, and if you’re not actively building a presence in the social space, you will be left behind. The  3 most important reasons small businesses leverage social media are: Connecting with customers. Social business conversations happen online, every second of every day, and you need to be listening. It’s not much different in the social media marketing space.

Social Media Cheat Sheet 2011. As I continue to travel the country, teaching people how to integrate social media into their marketing efforts — the most common question asked is:   Which social media tool/site is the best? Social media is no different. Which is why, about a year ago, I was so happy  to share with you a cheat sheet that ranked different social media tools as good, okay, or bad…based on the goals you had. The social media cheat sheet has been updated. The crowds sure love that!

So how would they fit into social media? Okay, so there’s no Heaven in social media (unless you count a night on Gary Vaynerchuk’s wine recommendations!), What do you hope to get out of social media? If you’re a new arrival to social media, it can be difficult to find that piece of social media earth to steady yourself on. Do you want to build a presence primarily on social networks and move away from a more traditional web presence, as Skittles did? Social Media social media social media philosophy social media tool

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Evolution of the Social Media Evangelist Sun, Aug 23, 2009 Best Of , Best Practices I’m currently going through my annual assessment, and in completing my self-assessment, I had some time to reflect on the last year and subsequently, over my six years at Booz Allen. You’ve gained a critical mass of supporters and people have started to recognize you as the primary resource on social media.

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Tracking how often your company and/or its products are mentioned on the social Web is a best practice, of course. To add a reference point to your social mention tracking, create a Share of Voice report. The tie between search and social media cannot be overestimated.

Do you want to improve visibility, communication and accountability of social media within your company? Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. ” It’s possible that the reason why colleagues don’t understand corporate social media is because you haven’t taken the time to educate them on the projects that you’re working on. Business Communications Social Media Business strategy ReportingReally.

SM: Broadcastr allows you to geo tag sound anywhere you are which has enormous implications for brands and non-profits that are interested in social change.  BL:  Broadcastr is a free social media app, available on the web and on the iPhone and, in two weeks, will be available on the Android as well. SM:  Effectively, you’re turning the real-world into a soundstage and that can be put to positive social change in so many different ways. Brands Community Future GENERAL Mobile Social media branding broadcastrwww.youtube.com/watch?v=HXsZYCokL7k.

The moment you’ve all been waiting for, or maybe it’s just the moment we’ve been waiting for…the launch of our Social Media Primer eBook ! We’ve incorporated the top questions we get asked about social media and laid out our thoughts along with comments taken directly from Spin Sucks readers!  case study on using social media for business growth. Anyone whose job it is to be doing social media.  Individuals who want to understand what social media is all about.  So who should buy the book ? 

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter

pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. Some offer advice about how to leverage social media to your advantage, while others keep you current on the latest trends. He is also a blog and social media consultant.

” Which social networks do they use? Are they familiar with basic communication media such as email? Andrew Krebs-Smith is the President/Founder of  Social Fulcrum , a word of mouth marketing agency that leverages social media to create marketing campaigns designed around the strategy, goals, and situation of brands. He has worked on social media marketing campaigns for Fortune 50 companies including Pfizer and Microsoft. To Stick with your Social Media Program or to Abandon It, That is the Question. You need a system.

Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Social media can create an important link between business and customers and the people who influence their decisions and perceptions. Similar Posts: What To Remember In Social Media Marketing & PR.

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Of course, it’s free to establish a presence on social networks, but if you want to do it right and hire the right people to help you, it’s the wrong assumption to think it’s cheap. And this might also result in businesses not knowing whether to really invest in social media, since they do not know the outcome of the effort put into it. Benefits from social media initiatives.

Is the term “social media&# hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. Is the term “social media&# leading clients to take the wrong approach to their online activities? How many companies have you encountered taking a scorched earth approach to their social media activities? Social media.

Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their  social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. One in ten people switched resorts after using social media. Tweet This!

An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].

If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences.&#. What Kotick was doing was drawing a important parallel between the expectations of social media users and gamers, and the growing importance the same complex dynamics across all media.

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media department that was never meant to be.

His talk was hitting all the right notes, exceeding my expectations, when he began to discuss the need for transparency for corporate executives and the critical opportunity, and must-have piece of their communication strategy, social media now represents for everyone in the C-suite. “If you don’t understand social media, find a social media expert. They’re all social media experts today.&#. Frequent and persistent clicking does not make anyone a social media expert. So, there I was. And then he said it.

A recent article in AdAgeDigital stated,  “ As it turns out, many people in social networks don’t want to talk about your product, they just want to talk. ”. That statement can and has been countered by business owners with the question:  What’s the point of being on social media if not to promote my products/services or myself? Try these pointers to help you increase your business social media relevance and engagement: Be strategic without talking about your product all the time. Respond to the people you connect with on social media sites.

Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side. I’m subjecting myself to 5 questions that I feel are fairly applicable to the world of social media douchebaggery these days. Social Media

Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum. We know that people are using social media, but is there a real ROI associated with it? This video by our friends at MDG Advertising breaks down the concepts and trends associated with social media as a marketing tool. Business Social Media Social Marketing Social Media Marketing Social Media Strategy business marketing Social Media video

If you don’t “get” social media, grab a cup of coffee and walk through each of these steps and maybe this infographic will help you bridge the gap If, after reviewing it, you still don’t get social media…at least you have a cup of coffee. Blogs Facebook Featured Google+ Humor Instagram LinkedIn Pinterest Social Media Twitter YouTube blog facebook humor social media social networking wordpress 'For today’s funny Friday, I had to share this great infographic from the fine folks at MarketPlaceMaven.

Tweet Since we put so much value on creativity at One Social Media, I decided to take a different approach to infographics with this project. There was extensive research done on both social media and comic books (yes, that means I read comics for work) to put this project together. I want to point out that we recently updated some of the stats since they had doubled since I originally created it less than two months ago. COPY CODE TO EMBED GRAPHIC ON YOUR SITE.

“I think women put more emphasis, focus and time into their social media browsing than men. Men seem to be very ADHD with social media, jumping from news story to story, whereas I’ve noticed women take slow time and incorporate what they read more into their daily life and lifestyle planning.&#. great thing about social media marketing is that you literally get a first-rate, hands-on education in human anthropology. It is easy to see a strong analogy between the playing field of social media and the playground from elementary school.

And with 80% of companies using LinkedIn as a recruitment tool, it’s clear to see that social media (at least from LinkedIn’s side) is a great tool for any recruiter or human resources department to find their next employee (or for employees to find their next position). And with Google+ about to set business accounts live, candidates finding you through social search could be about to step up to another level. Insights Social Media hr recruiting social mediaBut what about the other main networks and platforms? Twitter. You interview.

This story is now larger than Egypt and the Arab world, as international news coverage and social media has broadcast the escalating violence around the world, time and again featuring Egyptian citizens dying and risking death in order to have their message heard and for regime change to become a reality. Egypt is widely considered the litmus test for what will happen in the rest of the Arab world, but the importance of social media in its political transformation is larger than that. Do you believe social media can accelerate social change?

It’s the first ever Grandma Mary Sweepstakes and you could win a 2-hour social media strategy session.  All you need to do is enter your name and e-mail here :  Grandma Mary Sweepstakes and if you haven’t already, pick up a free copy of my 10 steps to Social Media Success while you are at it!  Tags: Social Media That’s right, Grandma’s off her rocker!  It’s almost Christmas and I’m getting into the giving spirit.  Get your business ready for 2011.  Plus, your business will be featured on my website for more exposure.

Social media is easily mistaken as today’s shiny squirrel rather than yet another tool in our arsenal to connect emotionally around shared values through powerful storytelling. Peter has written a book called Tell to Win that lays out the critical first principles of purposeful storytelling that are too often overlooked in social media strategies and commentaries today. highly recommend buying Peter’s book as an actionable distillation of the insights that allow social media strategies and tools to be used to their greatest effect.

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. One is the concept of Founder’s Syndrome, which was outlined elegantly in this post by Nell Edgington on Social Velocity. Of course, in the media and online, Karen Handel was getting much of the blame, and she took the fall for it after the controversy by leaving the organization. Lucky for us, she agreed. Enjoy. Photo by WeNews.

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#. This particular conversation thread on Facebook led to Erica (you can read her WUL postings regularly if you subscribe , cough cough) sharing a piece from Slate titled The Anti-Social Network. JZ Public Relations Shonali Burke Social Media authenticityMy point is.

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? That’s a common question these days as publishers try to make the most of search and social for audience development. While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Hopefully you’ll find it useful.

Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. Social media is a great way to showcase a business and to offer a more personal insight view. Complete your profile there.

In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, or any of the location pages, such as Google Places. Social media amplifies your characteristics, capabilities, and expertise. Fortunately, the remedies are simple and straightforward. 1 – Qualified Community Managers.

Over at his excellent Convince and Convert blog, Jay Baer shares a post on how he feels  white folks are the majority in social media. Jay’s post goes on to ask why there isn’t more diversity in social media, and that “we have to do more than rely on a bunch of 30 year old white people&# for our social media information. for example, you’ll find an excellent resource that’s leading the way in highlighting blacks in technology and new media. Of course, social media is much more than just Twitter.

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Obviously we are working with them to change this and it shouldn’t take much, but it goes to the heart of what I am pitching to our existing and future clients around the importance of implementing and executing on a social media strategy regardless of whether you actually sell a product or service…controlling your brand identity. Olive Garden on Facebook: How To Not Use Social Media.

social media social media infographics Social Media marketingHere’s a great infographic surreptitiously  attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!).  The biggest takeaway I had was that there are far more local businesses that are not doing anything from a social media perspective that are.  The bottom line is this, if you are somewhat social media savvy, self-employed or looking to set up your own shop, opportunity is everywhere!  These are not major corporations in need of hefty social media plans and execution. 

Our final post in the Driving Social Engagement series will focus on Twitter, and how you can incorporate the appropriate social buttons or social links for your business. Twitter is a social network that allows you to scale followers, amplify conversations, and accelerate engagement with 140 simple characters. If your audience lives on Twitter, growing your follower-base will produce broader distribution of brand and communications, richer conversations, and incremental earned media. Social Media Buttons For Twitter. Is Twitter right.

Social media is about stories that people share with each other. This great presentation from Jenni Lloyd at NixonMcInnes highlights the importance of storytelling and of the storyteller in social media. Showing the role that stories play in the discussions that happen in social media and why they are critical to any brand to understand and to harness if they want to make the most of what social media has to offer them. Image by Jill Clardy via Flickr. In online communities it is the content that matters most.

And this kind of domain expertise translates incredibly well on social media. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses.  But what is it about small businesses that makes social such a natural fit, and their success something the big guys strive to emulate? Social media is the perfect extension to what you’ve already been doing. She also runs the popular social media blog, WeAreSocialPeople.com.

What is social media like? Others say social media is like… Ironman. So, now you know what social media is like. Other Posts You Might Like Brands Need A Home Top 5 Social Media Posts I Heard That! Crowdsourcing Your Social Media Strategy 7 Strategies For Employee Communication Through Social Media – Part 2. Social Media social mediaWe compared it to a mullet. getting stoned. Shakespeare. pregnancy. gym membership. sex education. swimming. butter. Project Runway. baseball.

So, what did Anthony Bourdain teach me about social media? rookie blogger and student of social media, Craig is originally from Baltimore, but now lives in Seattle, with his wife and two kids. Social Media anthony bourdain craig mcbreen social media lessonsToday’s guest post is written by Craig McBreen. What can a snarky, middle-aged, New Yorker teach a 40-something, wannabe blogger about life? Well, I often find inspiration in the strangest places and politically incorrect, sharp-tongued, bad boy chefs dole out the best advice.

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. For others, though, social media is old and is falling out of favor. Social media experts are no longer social media experts. Social Media is a Trend Wait, what ? Social media is here to stay.

When using social media to help with customer service, it’s important that messages aren’t just created when a crisis or issue occurs – they need to be structured, coherent and should fit with your over-riding business or brand strategy as a whole. Here are 6 tips to help you use social media as a customer service channel: 1. This will help to maintain uniformity across the board when it comes to problem solving through social media. Customer engagement Social Media Customer services FreshNetworks social media

Social Mention. One of the best free solutions for finding information across the social web, Social Mention even gives a basic overview of sentiment and shared value. Social Search. While you still use TV, or radio, or other “traditional media&# to advertise, this won’t tell you why your widget is selling (other than folks like your advert, possibly). This is where you combine the research station with the media station. Social Mention. Social Search. Tags: Marketing Social Media research stations strategy

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media. According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites.

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media. So here’s a tip to all those who are working to educate their leaders and organizations on the value of social media.

Since I was giving a keynote following Al Gore this week I thought it an appropriate time to produce a new Social Media Revolution video below. Video social media video video for social mediaHope it helps your efforts!

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Social Media Tools.

Maintaining a business’s social media can be a daunting task. Here is a look at the top 5 social media tools which will help to manage a business. It combines email and social media in one unique form. It saves time and is effective at monitoring for relevant keywords and maintaining a social media presence. It separates email and social media unlike other tools. This tool mixes basic social media postings, reporting, and monitoring. Sprout Social. For 20 social profiles, the cost is $39 a month.

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. If you are a heavy social media user, you’ll probably find the experience useful and enjoyable. Related posts: Social Media Friendly Blogging. Social Medi

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more.

Tweet Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. While customers use social media platforms to complain about service or product, only half of them expect a company response – a low bar for customer service performance.

Each week a company will be selected and anyone who wants to can wade in to help develop a crowdsourced social media strategy  using the hastag #socialfresh. What are their media habits – both online and offline? Based on this knowledge, what should be the focus of your online or social networking presence? If you would like some crowdsourced knowledge for your company’s social media program, you can fill out this form. sofresh Brainstorming Social Media brainstorming crowdsourcing social mediaWhere will you find them?

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. Neat ways to integrate paid search and social media. .

I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. When someone I kinda knew from social entered my very real world, saw me functioning as I really  do, in a completely “non-social media” setting. He could either have walked away thinking I was a complete beeyaatch, or that yes, the social persona was a decent enough precursor of the actual human behind it. Leaving on a jet plane. Who was she? scam artist?

The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated. Jump ahead 2 years and social media shifted again, becoming an even more-valid venue to generate the buzz. There are more options not only in the number of social media sites to use but also in the ways that individual social media sites can be used. Then, something happened.

Maddie Grant of SocialFish sent me the link to Altimeter Group’s Guarding the Social Gates: The Imperative for Social Media Risk Management. Social Media Risk Management Staff? Altimeter Group “ surveyed 92 professionals from various industries and backgrounds who, in their current professional roles, said that social media risk management was their primary job function or a significant part of their professional responsibilities.” There are social media risk managers? Risk and Social MediaNew Types of Risk?

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « An Interactive YouTube Campaign By Tipp-Ex 5 Tips for Making a Consistent Social Media Effort » What To Include In a Social Media Policy Posted by admin Sep 6th, 2010 Tweet Blog post written by Georgina Coates who is Social Media Manager at UK based, integrated communications agency Kindred. Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? What To Include In a Social Media Policy (mindjumpers.com) [.]

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. Slide 7: The simple definition of Social Media or let’s just call it “Online Social Technologies That Facilitate Interaction Between People”.

” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?

” What does any of this have to do with social media? As businesses, marketers and brands, we tend to overlook the most important laws that govern the social networks we have come to rely on. Breaking these rules is the quickest way to ruin our reputations and, essentially, get ourselves exiled (at least socially) from these networks, which is exactly what happened to Mad Max. Your goal for social media is (or should be) to build and maintain relationships with your customers. What media do they use to communicate?

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Identifying goals and objectives 19/08/2010 tags: goals and objectives , social media strategy by Gemma Went Photo by dr. hanz After a short break, I’m back with the third in the social media strategy series. Once you’re sure that social media is right for your business and gained necessary buy-in, the next step is to identify your goals and objectives. Next up: Identifying Goals and Objectives. what a year!

Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution: Stats from Video (sources listed below by corresponding #). By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity on the Web. last year met via social media. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 is the #1 social network. by Erik Qualman. per hour.