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    [Social Media] Social Media’s Shocking Statistics
    With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
  • JUGNOO  |  MONDAY, MAY 28, 2012
    [Social Media] The Truth About Social Media: White Lies and Whoppers
    ” Today, while social media and social media marketing has made anonymity unacceptable, real ‘truth’ is a little harder to determine. Whether you’re talking about email or social media, what you write or publish on the web will float around out there for a very long time – if not forever. One of the key proponents of social media is transparency and trust. It’s what everyone in the social space should aspire to be. Social Media social media transparency? Raise your hand if you have never told a lie.
    [Social Media] Best Tips for Successful Social Media and Digital Marketing in 2014
    Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it  confusing to choose the most important and effective tactics with limited resources. Litmus ).
    [Social Media] CEO Today: Interview with the co-founder of – Brian J. Kent
    As a Brooklyn-born, engineer by schooling, world traveler by preference, visionary by self-proclamation, Brian is a proponent of social media, travel and new technology bridging the two. beta client. G: Where should social media be integrated by start-ups? What are the best ways to do that? B: Every company needs to take a good look at what their goals are and then match those up to how social media can help- there’s no one-fit solution. For consumer-oriented start-ups, social media makes sense for customer service provided you can be responsive.
    [Social Media] The social media strategy series: Is social media right for your.
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Is social media right for your business? 21/07/2010 tags: is social media right for me , social media strategy by Gemma Went Photo by laurakgibbs This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy. Social media has been big news for a while now. Is social media appropriate for your line of business?
  • SMTHREE  |  WEDNESDAY, MAY 9, 2012
    [Social Media] Social Media For Fun and Profit
    Fully 88% of the participants in the study viewed Social Media platforms as just another – albeit new – form of entertainment. While there are variations in how each segment of that demo views and uses Social Media (after all, a 13-year-old shares few of the same traits of a 49-year-old) – the end result is that social Media is yet another pleasant form of diversion. We see great Social Media involvement when it comes to movies, music, cars, food, shopping, fashion or nerve-touching causes. Second, be wary of humor.
    [Social Media] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing. Other social mediums like Myspace and YouTube have more followers viewing their pages than the cleverest billboard on the busiest highway in the world. But Social Media is not a billboard or Super Bowl ad. People have no choice.
  • JUGNOO  |  MONDAY, JUNE 18, 2012
    [Social Media] Do You Dive, Jump, Wade or Splash Into Social Media?
    When you think about your social media personality are you a diver, jumper, wader or splasher? started blogging in 2007, having thought about it since 2005, when I first heard about RSS and other things social from Giovanni Rodriguez at Counselors Academy’s conference. Where do you fit in and how would you describe your approach to social media? Things Golf Taught Me About Social Media Marketing ( Do You Dive, Jump, Wade or Splash Into Social Media? Guest Posts Social Media business cycle social media
  • SPIN SUCKS  |  THURSDAY, JULY 28, 2011
    [Social Media] Managing Social Media Fatigue
    She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload. Do you have social media fatigue? Managing Social Media Fatigue originally appeared on Spin Sucks on July 28, 2011. Social Media information overload Kary Delaria Marijean Jaggers rusty speidel social media fatigue
    [Social Media] A Day in Life of a Social Media Manager [infographic]
    Tweet Searching the web, I found this infographic illustrating a day in life of a Social Media Manager. More often, we are starting to see job postings regarding a position as a Social Media Manager, and it is definitely one of our time’s fastest growing job positions globally. But what is a Social Media Manager actually doing? How much does a Social Media Manager earn? Who is a Social Media Manager – and how much experience does one have? Social Media Definition by Peeing [infographic].
    [Social Media] Why You Should Be Using Instagram For Business
    We’re finally getting to the point where most businesses are—in someway or another—participating on social media sites. About a month ago we started sharing a few original visuals with our social media communities to illustrate how effective Instagram actually is. We’ve posted a few of them below with the hope that they’ll persuade you to start using Instagram (or any other similar app) to add a little spice and professionalism to the photos you intend to share on your social media sites. Tweet 2012 is the year of the visual. Are you?
    [Social Media] Friday Clicks [Volume 12] | The Best of the Social Web
    Not a whole lot going on in the social sphere this week, so I figured we’d have a little bit of fun, and not be entirely newsy about it. Friday Clicks social media marketing social media marketing agencies social media marketing blog social media marketing companies social media marketing consultant social media marketing consulting social media marketing firm social media marketing plan social media marketing services social media marketing strategy what is social media marketing
  • SMTHREE  |  THURSDAY, JULY 28, 2011
    [Social Media] Social Media and Authenticity
    Is that really the goal of Social Media. No – the object of Social Media is quality over quantity. It takes time and effort to build a solid base in Social Media. In the end, the goal of Social Media for any business or non-profit is to make money. Without opening the whole “social ROI&# can of worms – you are still looking for people to buy or donate. Social Media helps nurture that interest. Buying friends in Social Media is akin to staging a model home. It was only a matter of time.
    [Social Media] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics
  • JUGNOO  |  MONDAY, NOVEMBER 12, 2012
    [Social Media] Five Key Elements For Your Social Media Policy
    Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a social media policy if companies are faced with having to provide feedback on an employee’s use of social media. Recently, an employee was fired from his job because of comments he made in social media.
    [Social Media] 6 Characteristics of Social Media Winners
    An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. What are the qualifications for such a role?
  • SMTHREE  |  WEDNESDAY, MAY 11, 2011
    [Social Media] Social media selling
    The gist is that the Tupperware party is moving to Social Media. These were social gatherings designed to co-opt our personal relationships for financial gain. This video does a pretty good job of showing the difference in sharing pre- and post-Facebook: As you migrate your messaging and marketing efforts towards Social Media don’t lose sight of the benefits of old school relationship building. Steve Allan, Social Media Specialist. Did you see this article i n the New York Times last week? The bastion of MLM sales. Your thoughts? SMThree.
    [Social Media] Debunking Popular Myths of Social Media
    ?. Social media is many things to many people. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. So, here are a few social media myths that we can probably all agree are out-of-date thinking at best, and dangerous advice at worst. Social Media is Free. So let’s make it simple – social media is not free. Sure, you can bootstrap your way around social media – but free it ain’t. Social Media Levels the Playing Field. Conclusion.
    [Social Media] 3 Laws of Social Media
    Tweet The more we use and participate in social media, the greater the effects social media will have on each and every one of us. The fact of the matter is social media has not only changed life, it has forever recalculated it to the vastness of all probability. Our continuing refinements to social profile perfection, our hardly random status updates , our strolls through the proverbial news feed landscape all account for an extreme level of behavioural adjustment. Here are 3 laws the govern social media. 1. Laws of Social Media.
    [Social Media] 20 Social Media Marketing Blogs You Should Read in 2013
    Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. Analytics B2B Blogging Brand Branding Facebook Google Google Plus LinkedIn Marketing Personal Branding Small Business Social Media Social Media Marketing Social Network Social Networking Trends Twitter WOM Word of Mouth YouTube Blog Social media marketing
    [Social Media] Is Social Media Becoming Boring?
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Social media experts are no longer social media experts. Social Media is a Trend Wait, what ? Social media is here to stay. However, to some, social media is a fleeting trend.
    [Social Media] Resourcing social media in financial services
    While  niche communities , customer driven markets and transparency are all areas in need of exploration, when it comes to social media for financial services the main concerns highlighted during our financial services round table event were  risk and regulation and resourcing. From our round table discussion it became apparent that some financial services brands don’t see a place for social media within their organisation, therefore they don’t see the need to resource it. These companies both allocated funding and resource to social media.
    [Social Media] Friday Clicks [Volume 3] | The Best of the Social Media Web
    Tweet It was a relatively slow week in the social world – other than Apple’s release of their newest mobile operating system, iOS 5. Onto the links: Apple has always been seen as fairly antagonistic towards social media. This poignant blog post from Harvard Business Review , however, talks about Apple (and Steve Jobs) really being the father of social media. ways to battle social media fatigue… (Click here ). Interesting article here about what to look for when hiring a social media strategist. Amazing, really.
  • JUGNOO  |  WEDNESDAY, JULY 3, 2013
    [Social Media] Key Social Media Strategy You Can Use Tomorrow
    The following strategies can give your social media campaign a massive boost, and are often overlooked by marketing managers everywhere. 1. It’s fine to be active in social media, but make sure there is always a link back to your product and services offering. Internet companies get 40% of their traffic from SEO and 20% of their traffic from social media. Key Social Media Strategy You Can Use Tomorrow originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license.
    [Social Media] Social Media Stats [Infographic]
    Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.
  • JUGNOO  |  WEDNESDAY, JULY 18, 2012
    [Social Media] Social Media Crisis Management: Sin & Salvation Within Your Reach
    Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Do you have a social media crisis plan in place? Social media sinners. I’ve worked for big and small companies and many share a trait that never ceases to amaze me – they don’t plan for a crisis in social media. I’ve seen astronomical investments for sensitivity training, CPR certification – even a chain of command in case of a bomb threat. All good things to prepare for but what about  if when something goes wrong in social media? That
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Since many (most?)
    [Social Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic.
    [Social Media] The State of Social Media Marketing 2012
    Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general.
  • JUGNOO  |  MONDAY, NOVEMBER 18, 2013
    [Social Media] Visualizing Rob Ford’s Social Buzz
    Does Rob Ford’s social activity reflect the news? Social Landscape. surveyed the social landscape surrounding Mr. Ford using Jugnoo’s Engagement platform. Based on the Tag Cloud , the Word Clusters and the associated conversation percentages – I immediately saw that CNN’s interview with Rob Ford regarding the timing of his ‘crack usage admission’ is fueling this morning’s social media buzz and that there is surprisingly less interest in today’s council meeting. The post Visualizing Rob Ford’s Social Buzz appeared first on Jugnoo Blog.
    [Social Media] Can We Say Goodbye to These Social Media Buzzwords in 2014?
    When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it took advantage of the power outage at the Super Bowl with its  “You can still dunk in the dark” tweet ; Google’s nascent Google+ platform  broke the 500 million user barrier ; and social channels continued to play key roles in political uprisings, as  witnessed in Brazil this past summer. However, with all the positive steps of a maturing social media comes an inevitable byproduct: overhyped buzzwords.
    [Social Media] Personal vs Business Social Media Accounts
    Advertising is a form of media that fits well with the small business mindset. Unlike traditional advertising campaigns, social media takes time to do its job. This also leads to a temptation is to set up business pages on every social network to drive traffic to your websites. Learn how to use social media to humanize your business. Personalization is your strongest differentiator, and that is best accomplished via your personal social media accounts – and those of your team members. They view it as another form of advertising.
    [Social Media] How to use Social Media for Customer Acquisition
    Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. Social media is public communications channel where companies can get great unfiltered feedback. Companies need to understand that social media is not for “pushing your messages out “. To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience. And there is no matter if they are B2C or B2B.
    [Social Media] How social media enables “just looking” customers to generate sales
    Well, think again… According to Sudhir Holla, a consultant at Infosys, the answer to the above question has changed in the last couple of years, thanks to social media. In his post on a  Forbes , Holla claims that social media has altered the traditional controlled customer experience to one that is more similar to Multi-Level Marketing (or MLM). In social media terms, this means the consumer’s voice has the power to influence others, helping to generate sales further down the line. Tweet Image courtesy of
    [Social Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. How are B2B companies evaluating the results of social media marketing efforts? Expanded social media following (e.g.,
    [Social Media] Why Research is Key and How to Create a Research Station For Your Social Media Strategy
    Social Mention. One of the best free solutions for finding information across the social web, Social Mention even gives a basic overview of sentiment and shared value. Social Search. While you still use TV, or radio, or other “traditional media” to advertise, this won’t tell you why your widget is selling (other than folks like your advert, possibly). This is where you combine the research station with the media station. Social Mention. Social Search. Insights Social Media social media research social media strategy
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2011
    [Social Media] Social Media Fatigue
    What is social media fatigue, what do you think causes it and what are a few ways to combat it? 2. Social Media Fatigue originally appeared on Spin Sucks on July 21, 2011. Social Media Arment Dietrich beatriz alemar gini dietrich online time commitment social media fatigueDoes it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. took his advice. But wait until you see how exciting the backdrop is.
  • SMTHREE  |  FRIDAY, JANUARY 28, 2011
    [Social Media] Social Media Monitoring: Are you paying attention?
    With this attention to detail it makes me wonder about their overall quality of work. I see this same lack of attention to detail in social media – all the time. If you can’t find the time to maintain your social media presence – why bother being here in the first place. Social media is all about constant contact. Yes, the buzzword is ‘engagement’ and you cannot engage on an occasional basis – not if you expect to leverage the relationships you build thought social media into increased sales or donations.
    [Social Media] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Sales and customer support can profit greatly from this feature as sales can interact directly and personally with a potential customer no matter where on the planet this potential customer is located. Facebook Video Calling: Here’s how to try it now – Facebook.
    [Social Media] Eight Social Media Trends for 2012
    This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. I’m not a television watcher, but I’m seeing something interesting happening with apps, such as Get Glue. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. Social Commerce. Results.
    [Social Media] Are You a Social Media Zombie?
    And we have social media to blame. The scary thing is you will probably identify with several of them and the reason is simple:  People are obsessed with social media sites such as Facebook, Twitter, Instagram, and Pinterest. Are you a social media zombie and don’t even realize it? Happy Halloween from One Social Media! Infographics Social Media column five infographic joe soto One social media social media social media infographic zombies
    [Social Media] 84% Say Company Leaders on Social Media Provide A Competitive Edge
    Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Out of the 505 respondents (who skewed toward “more advanced” social media users), nearly two-thirds of the respondents (64%) reported that their leaders were involved in social media. social media involvement should be limited to crisis situations.
  • PAMORAMA  |  SUNDAY, JUNE 9, 2013
    [Social Media] 7 Popular Types of Social Media Fans [Infographic]
    If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. Here’s a look a who they are, why they’re following your brand on social media, and what to do to get the most out of them. These social media followers think You Rock! Here’s a quick take on these different personas: 1. Awesome!
    [Social Media] Social business: the 4 steps to success
    So far in our social business blog post series we’ve looked at defining the term ‘ social business ‘, as well as examining three examples of multinationals who are implementing it. To make it easier to start thinking more about social business, here are four steps that can help ease a company’s transition from being social media users to a full social business. 1. Social media may still have a somewhat intimidating air of the unknown about it for some businesses. Put people first – not tools.
    [Social Media] Want Success on Social Media? You’ll Need Tradition Too
    Tweet With the emergence of all this “new” media (social media, blogging, mobile websites, mobile apps, digital marketing, digital video sharing, memes, photo sharing… the list goes on), we sometimes get wrapped up in the idea that alone, with simply social media, we can turn a business into a multi-million dollar, industry leading company! If you have a strong brand, strong brand presence and are willing to pour money, time AND talent into your social media, you WILL see success. Here’s Are you promoting your social media offline?
    [Social Media] The 10 Stages of Social Media Business Integration
    Social Media integration, no matter what others might tell you, needs a step-by-step approach for proper fruition. The instant nature of the media (after all, it does take only minutes to set up a free profile in a social media website and start making friends and posting updates) might tempt businesses to get started without doing the necessary homework or making the right preparations. Here are 10 stages of an effective Social Media integration for businesses. Click here to read the full story. Share this post.
    [Social Media] Consistency Builds Social Media Communities
    Be honest: Could your social marketing be described as randomly jumping from one social network to another to get your message out? In an earlier article I shared 9 tips that help to keep my social media marketing organized. Jeff is also the author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley 2013). Consistency may be the most powerful quality that small businesses can implement to build an active online community. Use it to build and sustain your online business communities. Repetition is Memorable.
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. 1.
    [Social Media] 12 Essential Elements of a Social Media Marketing Strategy
    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
    [Social Media] Social Media Contests with Real ROI
    In a world of social media and connecting across cyberspace, social media contests are becoming a popular and effective way for companies to make a tangible connection with their customers. When done well, social media contests can build brand awareness and engage users with your product or company. Effective Social Media Contests. If you’re looking for a creative way to promote your brand, follow the lead of these five companies that know how to do social media contests correctly. Launching Your Own Social Media Contests.
    [Social Media] How Social Media is Changing Recruiting and Can Help You Get a Job
    From information gathering to interviewing, social media is changing recruiting and can help you to get a job. Social media has revolutionized our culture. With millions of people able to instantly report their activities to their chosen networks, social media provides a convenient way to stay in touch with friends and family, stay on top of culture, and consume the nearly impossible amounts of new media being produced on a daily basis. But can social media get you a job ? By Samantha Priest. Please read that one more time – 36.6
    [Social Media] The Ugly Side of Social Media Sharing
    Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Don’t we as social media professionals, especially a Page like with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source?
  • SMTHREE  |  FRIDAY, MAY 6, 2011
    [Social Media] Do social media ads really work?
    The effectiveness of social media display depends on a variety of factors – starting with the content of the ad. If you spend any time on-line you will read pundit after guru signal that traditional media advertising is dead. The reality is that social media advertising – like social media marketing and social media engagement and social media hoopla – is an effective way to reach your target audience. Should it be part of your media mix? Steve Allan, Social Media Specialist.
    [Social Media] Case Study Crunch: Retail Social Media Case Studies « The Cube
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. As a result of this huge shift in buying and selling behaviour, retail brands have had to up the ante on their social media activities – the results of some of which are demonstrated in the case studies below. million – and counting. Larry Danna).
  • JEFF KORHAN  |  MONDAY, MAY 13, 2013
    [Social Media] If I Were Starting Social Media from Zero
    A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Social sharing is what is known as “social proof.” It has lessons for businesses that are new to social media , as well as for the rest of us that can (and should) do more of what needs to be done to ensure the online relevance of our businesses in a digital world that is now driven by the customer. #1 – Build Digital Content Marketing Assets. Your social marketing should not be random. Share your thoughts.
    [Social Media] Interview with Social Media Citizen: Joe Pulizzi
    Joe Pulizzi is the Founder of Z Squared Media , a content marketing firm specializing in best practices, strategy, and execution planning. Joe currently serves as a board member of the Custom Publishing Council and was voted as the "Custom Media Innovator of the Year" by American Business Media. Social media evens the playing field. G: What is it like to be a real Social Media Citizen? J: For me, it just is. Pam Kozelka. G: What are your favourite Marketing/PR tools on social media? J: My favourites are: Tweetdeck.
  • INBLURBS  |  TUESDAY, JULY 19, 2011
    [Social Media] Inbound marketing targeted low cost lead generation and where to start?
    You should consider to do blog – content marketing with social media. Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach. To enhance your content marketing and social media activities you could involve further people of your team by simply teaching them what you have practiced  how to write blog article and how to market this piece of valuable content online in social media. When businesses become aware of inbound marketing strategy they don’t know where to start. For example: Blogging.
    [Social Media] Understanding Social Media ROI Cycle
    Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. The prime target at this stage is to create a social media presence. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms.
    [Social Media] 36 Rules of Social Media
    Do you follow the 36 rules of social media? We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient.  36 seem like a lot? Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules Pick a couple of your favorites and start from there! You’ll be amazed what simple rules can really do! Source.
    [Social Media] New stats: The impact of social media on holiday choices
    Tweet Hotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their  social media strategy and how social media is having an impact on how their customers choose holidays. recent report from the World Travel Market , which surveyed more than 1,000 UK 2011 holidaymakers, found that: One third of holiday makers changed their hotel choice after consulting social media. 40% of UK holidaymakers use social media to help them when researching holidays.
  • DANNY BROWN  |  MONDAY, JULY 23, 2012
    [Social Media] How Much Listening Does Social Media Listening Really Offer?
    Social media listening. Social Social media monitoring. Social Social media tracking. Social Social media intelligence. There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? – the current tools don’t easily offer the kind of listening that would be really useful.
    [Social Media] 4 Conferences for Social Media-Aware Business Owners
    No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. New Media Expo 2013. EmMeCon – Emerging Media Conference. Social Media Strategies Summit 2013.
    [Social Media] 5 Top Resources to Back Up your Social Media Presence!
    Blog Social Media Marketing Tools and Resources Uncategorized 13 tools to back up your social media content 3 Ways to Back up your Social Media Lifestream back up social media presence how to back up facebook how to back up twitter how to back up your social media How to Back Up your social Media Accounts How to Back up your social Media Presence how to backup linkedin How to Backup your social media life
    [Social Media] The Secret To Getting Better Engagement on Social Media
    Tweet There’s a real secret to getting better engagement on social media. Here’s a graphic we created just for you: ::: Click here to download and print out this graphic! ::: Being Interesting Creativity Customer Satisfaction Engagement Marketing Trends Online Reputation des moines social media company social media marketing consulting social media marketing strategies the secret to better engagement on social mediaAre you ready for it? Here it is: Think before you share. That’s it. It’s that simple.
    [Social Media] 100+ Social Media Monitoring Tools
    From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
    [Social Media] The Twitter Ecosystem: Are You Using Any of These Tools To Get The Most Out of Twitter?
    Social Media for Small Business social media marketing twitter des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media servicesI recently came across a great interactive infographic that illustrates the vast amount of useful Twitter apps designed for marketing, business, and service professionals. No problem. There are plenty. Share this post.
    [Social Media] Top Social Media Case Studies of 2012
    What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion  (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry. Still, Wion offers some great lessons for engaging on social media – even when things “don’t go as intended.”
  • JOEY STRAWN  |  MONDAY, MAY 16, 2011
    [Social Media] Dear Boomers, Don’t Be Afraid Of Social Media
    There’s a very good chance I’m naive when it comes to social media. Sure, I study it’s effectiveness and work with it every day, but I heard a quote the other day that stopped me in my tracks and made me realize I might be quite ignorant of an entire demographic using social media. Then it hit me, it’s not widespread ignorance of the possible benefits of social media. Don’t be afraid of social media. Don’t be afraid of social media. Tweet. You knew what would work and what wouldn’t.
  • JUGNOO  |  WEDNESDAY, MAY 30, 2012
    [Social Media] Build Stronger Relationships: Meet Social Media Contacts Face-to-Face
    For example, social media platforms like Twitter, Google+ hangouts, Facebook conversations, LinkedIn Groups and many more. But if you’re not using social networking tools to meet potential customers in-person, you’re missing out on a huge opportunity to build long-lasting relationships. Here are four reasons why you should meet with your social media connections face-to-face: People buy from those they know and trust. Meeting your social media contacts in-person for the first time shouldn’t translate into a hard-core sales pitch. Enjoy this post?
  • JUGNOO  |  WEDNESDAY, MAY 23, 2012
    [Social Media] 2012 – The Year of Social Media Filtering and Syphoning
    ?. 2011 was an interesting time in the evolution of social media. It was the year that location-based social software really started to  socially map out the “real world”  and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not being taken up by the mainstream. There There was a ton of positive hype and emotion about social media. Some people who thought social media meant the end of real work and normal business concepts will be painfully disillusioned.
    [Social Media] Social Media is Key to B2B Content Marketing [Report]
    91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. This is the first in a series of posts about how to use content to market online and via social media. LinkedIn is the top social network when it comes to B2B content marketing. But many are uncertain about how to successfully employ the many tactics available to them.
    [Social Media] Dear Business: Get Over the Social Media Hump
    Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long. Can’t you just hear it: “I’m sorry, social, it’s not you, it’s me… but really, it’s you.” None of these are problems related to social media.
    [Social Media] Social Media’s Shocking Statistics
    With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Blog Facebook Metrics Twitter blogging blogging stats facebook fans facebook marketing facebook stats social media statistics social media twitter social media's shocking statistics twitter statsExpanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
  • T2 SOCIAL  |  MONDAY, NOVEMBER 11, 2013
    [Social Media] 15 Amazing Social Media Marketing Statistics (in Pictures!)
    These social media marketing statistics will make the case for the transition into a social business! As marketers, we are all looking for that one piece of crucial information that will help us convince our clients (and, in some cases, our own management) that the need to become a social business  is greater than ever. These fifteen social media marketing statistics are certainly impressive, and should help any marketer get over that last hurdle when it comes to proving that social is a necessity!  .  . appeared first on t2Social.
    [Social Media] A Day in the Life of Social Media [Video]
    YouTube facebook social media marketing twitter des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media servicesSource: Vimeo. Share this post.
    [Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
    In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Here are a few of the biggest: Believing social media is free. The use of social media is not about controlling your message.
  • SMTHREE  |  FRIDAY, AUGUST 31, 2012
    [Social Media] Social Media Rules!
    ” However, in the rapidly changing wild west world of chaos known as Social Media it is probably a good idea to have a starting point. The folks at Fast Company have produced a very good infographic that lists the 36 rules of Social Media. They might not all apply to your situation but they are a good starting point when you are defining your Social Media strategy. Steve Allan, Social Media Specialist. Your thoughts? SMThree.
    [Social Media] Social Media ROI and Measurement: Questions You Should Ask
    If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIROI stands for Return on Investment. Period. No, that’s not true. It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’.
    [Social Media] Social Media Isn't About You - It's About THEM
    When it comes to social media, you have hundreds of millions of potential customers who have little time on their hands and want to know why they should pick your company over the thousands of others. Business Business Using Social Media Facebook Marketing Monitoring Social Media Social Media Services Social Media Tips Tips Twitter stephanie wonderlinTweet. If WIIFM were a music station, it would be the most popular on the planet. Instead of saying why you need them, show why they need you. Customer: Good for you.
    [Social Media] Brands need to use social media strategically, not get advice from gurus
    2011 is the year of the social media backlash. Whether or not you believe this, there’s one thing that’s certainly true: this is the year when things will change for social media agencies and for brands. A  quote in a recent article by Tim Sanders really got me thinking about social media strategy. The article was based on a quote by Chris Kirubi, Chairman of Coca Cola Nairobi: “You don’t need a social media strategy – You need a brand strategy that leverages social media.  Well, apparently.
    [Social Media] Hungry for Social Media Measurement Standards?
    Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  An update was given at the 4 th Annual AMEC European Measurement Summit last week in Dublin by Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners, who are leading the charge (see ). Well, good news. ClickZ).
    [Social Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistTips and considerations. Let’s agree on terminology first. [.].
    [Social Media] 5 examples where social media jeopardised online reputation
    With the rise of social media it feels like it can take  less than five minutes to potentially damage your online reputation. Here are five cases where social media either created or amplified a potentially damaging situation for a brand: 1. These users might not have had massive followings but the quality and unity of their social networks resulted rapid, heightened awareness, eventually even gaining celebrity support with a tweet from Miley Cyrus. 2. Another case where social media amplified a message to reach a massive audience. 
    [Social Media] 3 Scientific Studies With Real Insight Into Social Media
     . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Earned Media: Traditional vs. Social.
    [Social Media] 5 Embeddable Resources You Could Be Using To Enhance Your Blog And Keep Visitors Coming Back For More
    Joe Soto, CEO of One Social Media, said it best at a recent social media luncheon that he spoke at following New York Times bestselling author Jeffrey Gitomer’s sales seminar. Just use one resource per blog post and share them across all your social media sites. Tweet For a lot of businesses, the idea of blogging can be scary. It’s easy for a CEO to decide that his or her company needs to have a blog. For most blogging platforms, the setup process is fairly simple. In fact it only takes a matter of seconds. That’s it. Site: [link].
    [Social Media] 7 Truths About Social Media Marketing
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. But despite the vastness of opportunities that social media affords, it’s just one channel in a series of many. Social media is a lengthy, tedious process.
    [Social Media] Are Social Media Jobs About to Disappear
    Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same. But as we close out 2014 I’m starting to wonder if the era of the Social Media Department is winding down? Is social media advertising?
  • JEFF KORHAN  |  MONDAY, APRIL 15, 2013
    [Social Media] Social Media for Small Business – It’s Still Early Days
    One of the reasons for this is that most of the media available in recent decades, including magazines, radio, and television advertising, were far too costly for the average small business. In the early days of marketing, impressions were a common metric that media agencies measured. Now we are right back to where we started - seeking to use social media marketing to make meaningful connections with our ideal buyers. It was that experience that led to my authoring  Built-In Social: Essential Social Marketing Practices for Every Small Business. Find it.
    [Social Media] Inbound marketing is not for you if you are not committed
    With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. Inbound marketing can help a business to get seen, get found and to get leads! But inbound marketing is a strategy which requires a lot of work, creativity and focusing on goals. Inbound marketing is the marketing strategy that focuses on getting found by customers. Inbound marketing can help you to: A. Send article as PDF.
  • SPIN SUCKS  |  TUESDAY, APRIL 28, 2015
    [Social Media] Four Secrets of Successful Hashtag Marketing
    After finding that most of their bookings came from online channels and their consumers across the board showed a high level of social media activity, Qatar Airlines started exploring how they could be more socially active themselves and connect with consumers online. Related Stories Social Media Contests with Real ROI Run Your Social Media Campaigns Like a Pro Gin and Topics: Fad Diets and Being a Dad. But that doesn’t mean you can use them haphazardly or without strategy. Just like selfies,  hashtags are so often used obtrusively.
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners. Shonali Burke Social Media bullying in social media disagreement social media bullies
    [Social Media] Social Media News & Updates: September
    There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business! I’ve put together the most important updates that took place in September to keep you ahead of the curve in social media marketing for your business: Facebook Adds View Counts to Videos : With this new update people will be able to see how many views a video on Facebook has received: New Tools to Promote Facebook Events:   Facebook has added new features that help Pages promote their events and see how they’re performing.
    [Social Media] The Value of Social Media Sharing
    The Jeff Korhan New Media and Small Business Marketing  blog enjoyed a great week, leaping back into the Technorati Small Business Top 100 Rankings. Original content is fuel for helping your customers – and social media sharing is the flame that ignites it. Since then, we have crossed paths as guest bloggers at Social Media Examiner , something that would not have been possible without our respectively building a base of content worthy of the standards of Social Media Examiner. Technorati Top Small Business Blogs. How does this happen?
    [Social Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. Monitoring beyond social media. Range of coverage.
    [Social Media] Five trends all marketers should watch in social media in 2011
    Through December we’ve run an informal series on social media in 2011 – trends and developments that we are witnessing at FreshNetworks with our work with clients across Europe. Social media budgets are set to rise across Europe and they are not just in marketing or communications functions. The real shift that has started in 2010 and will develop and mature in 2011 is a move from social media marketing to social business. But whatever the cause, overall budgets to spend on social media is rising and will rise more in 2011.
    [Social Media] Asian Social Media Equivalents [infographic]
    Tweet At the homepage of Thomas Crampton , we found these interesting infographics each of them showing which social media platforms that are used in Asian countries China, Japan and Korea respectively. The outer circles of the infographics illustrate the social media platforms commonly used in the western world, whereas the inner circles present the equivalents to these in the Asian countries. The Year of Social Media 2010 [infographic]. Social Media China infographics japan Korea social media equivalents social media platforms Thomas Crampton
    [Social Media] When to Thank Your Social Media Fans
    Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Social media can indeed provide a time- and cost-effective way to conduct market research. Here’s an example: “Thanks to all those who told us what new social media sites they’re on.
    [Social Media] The Extinction of Social Media Agencies
    Ken owns Inkling Media in Lancaster, Pa., explain my reasoning to why I said agencies that specialize in social media will be out of business in two years (if you can’t see the video, please click here ). Do you think Ken is a social media specialist or a communication professional? The Extinction of Social Media Agencies originally appeared on Spin Sucks on April 28, 2011. Social Media extinction of social media facebook question inkling media ken mueller social media agencies social media agency
    [Social Media] 52 Cool Facts About Social Media – 2012 Edition
    Back in July 2010, I wrote a post called “52 Cool Facts About Social Media” I wanted to have a look at some of the mind-boggling and truly impressive numbers from this space we play in. also wanted to offer a fun fact for every week of the year, for anyone playing social media trivia games. So, to bring some of these figures up to date, as well as include some of the newer names on the scene, here’s 52 cool facts about social media, the 2012 edition. Statistics from Economist, Social Times, CNN. Social Media Influence Platforms.
    [Social Media] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Find the answers to these questions and many,  many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Social Media Facts and Statistics.
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