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    [Social Media] How Companies Are Dedicating Their Budgets to Social Media [Infographic]
    Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media. According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites.
    [Social Media] 3 Ways You’re Scaring Customers On Social Media
    Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Social Media Management Social Media MarketingHalloween is almost here. WHY YOU’RE SCARING PEOPLE. 1. You’re inaccessible and hard to find. Your customers can’t find you. There may by duplicate, unofficial or “rogue” accounts not managed by you. 2.
  • SPIN SUCKS  |  MONDAY, MARCH 21, 2016
    [Social Media] Ten Tips for Creating Influential Content Using Social Media
    When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. by Paula Kiger Related Stories Google+: The Social Platform We All Love to Hate Seven Brutal Truths About Digital Marketing Trends Five Social Media Trends for 2016. Comments Great points! You inferred this, but it is also important to be.
    [Social Media] Why Social Media Is The Catalyst For Telling The Truth
    Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. But, thanks to social media, the conversation between businesses and customers has become a two way street. Related posts: 12 Most Common Elements of Effective Social Media Policies. Blog Branding Social Media brand leader leadership social media truth visionaryThat’s ok.
    [Social Media] 100+ Social Media Monitoring Tools
    From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Klout tracks the impact of your opinions, links and recommendations across your social graph.
    [Social Media] How to Use Twitter Cards in Social Media Marketing
    Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. link] — Jayson Stark (@jaysonst) June 20, 2014   Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today. Bypassing the character limit also helps increase conversion rates.
    [Social Media] Make Your CFO a Social Media Fan
    Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  If you’re concerned about social media cost justification, you’re not along.  A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.  If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us!
    [Social Media] How social media is like spaghetti sauce
    What’s that got to do with social networks? We often look at social networks with blinders on. In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry! social business Social Media in Action mindfulsocial social sales
    [Social Media] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Social media is about having a conversati0n with your prospects, not broadcasting to them. Your social media strategist is your public spokesperson. Failing to LISTEN.
    [Social Media] What Do Your Social Media Updates Say About You?
    One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world. Have examples of social media habits that just shouldn’t be shared ? Or are you just taking photos of your latest burger at Jack-In-The-Box? Cheers!
    [Social Media] Connection: Social Media’s Special Gift
    miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy?
    [Social Media] Social Media and Travel
    The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Delta got a late start in social media (and was the subject of its fair share of complaints, including a dramatic rant ), but now has @Delta and @DeltaAssist looking after its customers on Twitter. The other airline that's going above and beyond in social media is Virgin America.
    [Social Media] How to Meet Your Consumers’ Social Media Expectations
    The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Similar Posts: What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]. Obviously. On the contrary!
    [Social Media] 8 Tips for Managing a Social Media Crisis
    Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. While it’s possible to counter a social media crisis after the fact, it makes far more sense to be prepared in advance and have a predetermined plan of attack. Warren Buffet 8 things your brand can do to manage a social media crisis 1. Should you call the legal department?
    [Social Media] Interview with Social Media Influencer: Karen Asoyan
    Socailbakers ranks MegaFon as one of the most social media-friendly Russian brands with accounts in Facebook as well as Twitter , Live Journal , YouTube and Russia’s leading national social network VKontakte. While social media experts debate whether social media leads to a company increasing its return of investment, Karen is convinced that it is a perfect tool for sharing social responsibility projects, along with marketing purposes. This social network was among the fastest-growing Web 2.0 And I’m not an exception.
    [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
    There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Hand social media activities over to a junior staff member or intern with no communications experience. formula for social media success. Cheers!
    [Social Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. Storefront Social. Inefegy Social Radar. Buffer.
    [Social Media] Triple Bottom Line Thinking for Social Media
    We all know that social media is about more than just putting out messages and shouting with a bullhorn. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Although some communications professionals may think that triple bottom line social means using Facebook, Twitter, AND LinkedIn, we’re going to take a little bit more of a philosophical approach than that. Community – In the court of public opinion, the social audience will decide for themselves what is important and worthwhile.
    [Social Media] 5 Reasons Why Your Social Media Marketing Efforts are not Working
    While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. One important advantage of social media marketing is that it enables you to target a particular, specific audience. If your campaign is not going as expected, take a close look at the type of traffic your social media efforts is generating. Simply engaging in social media for your business is not enough.
    [Social Media] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. They will continue to emerge and show in how social business is conducted.
    [Social Media] Social Media Horror Story With A Happy Ending
    Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), the excitement of what was originally a marketing push starts to fade into customer care and operational scale issues. Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. The clerk wouldn’t let me check-in, citing hotel policy.
    [Social Media] Social Media Informer
    Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs. Related posts: RSS is easy to use.
    [Social Media] How Customer Service on Social Media Helps Your Brand [Infographic]
    Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Have you asked yourself whether or not your company is taking full advantage of the resource that is social media, and are you already using social media in an attempt to convert angry complaints into happy customers? Infographic].
    [Social Media] Social Media Isn’t Going Anywhere
    I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0
    [Social Media] Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
    Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good!  … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis.
  • PAMORAMA  |  SATURDAY, JUNE 23, 2012
    [Social Media] The 6 Types Of Social Media Users
    Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.  Google knows what you’re interested in, but not what you’ve done. Facebook Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare Foursquare knows where you are, but [.].
    [Social Media] 5 Top Social Media Professionals on Google+
    First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. The traffic we get from Google+ also sticks longer than other social media referrals. tell clients to only build and support social platforms where they find their customers and prospects currently. There’s been a lot of noise about Google+.
  • SPIN SUCKS  |  MONDAY, JUNE 13, 2011
    [Social Media] PR Firms Botch 95% of Social Media Campaigns?
    Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. Gone are the days of hiring a PR firm because of their relationships with the media. PR Firms Botch 95% of Social Media Campaigns? That’s quite the statement! Well guess what?
    [Social Media] How to Hire Your Social Media Marketing Partner
    After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. There are any number of ways to slice and dice social media activities. Content syndication involves the actual publishing and sharing of content on social media platforms. Marketing Social Media hiring social media
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock.
    [Social Media] 7 steps to an effective social media plan
    I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. HEY! I’m a social media coach not a magician. Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. What do you expect social media to do for you? Explore social networks. Interns?
    [Social Media] Hurricane Sandy & Social Media: 5 Must-Reads
    When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. Blog Facebook Social Media Twitte
    [Social Media] Orchestrating Viral Social Media? Claiming #AlexFromTarget
    If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. Of course, so many people got to talking about the latest viral social media meme featuring Alex Laboeuf, a Target employee from Frisco, Texas, with a perfect jawline and a dreamy side swept mop, you may have heard about #AlexFromTarget even if you don’t keep up with what teenaged girls are talking about. . Claiming Credit for Viral Social Media? Did Breakr pile on when they saw an interesting viral social media trend gaining traction?
    [Social Media] How Brands Land On The Social Media Naughty List
    Not feeling the love from your customers or followers on social media? The post How Brands Land On The Social Media Naughty List appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media Management Social Media MarketingThese three common mistakes may have placed you on the naughty list. #1 Not Responding. You ignore your audience’s questions and don’t address their complaints. You never thank them for their compliments. They’re sharing your content.
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). Social Fresh ). Social Fresh ).
    [Social Media] How Social Media Reflects Human Behaviour
    How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. Social media moves mountains – and governments. In recent times, we’ve seen many examples of how the dynamics of social media can be utilised for other communicative needs than sharing the casual update, photo or link. The social storm.
    [Social Media] Burn your social media strategy
    I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Discard the fake WOM strategies created with brand-to-consumer content broadcasted in social channels and focus on the real WOM forged peer-to-peer with customer stories, recommendations and advocacy. Toss out your social media scorecard immediately.
    [Social Media] Healthcare Social Media
    Interested in healthcare and social media? It was actually a presentation for their members, on how /why to use social media for their own eye clinics.  I talked about the general state of social media, explained my association background and how wide-ranging and different your social media activities can be when you’re working in B2B as opposed to purely consumer-driven social media marketing (yawn-o-rama), discussed social media’s impact on healthcare specifically, and then had a couple of ASOA members on with me to talk about what exactly they were doing in social.
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does.
  • SPIN SUCKS  |  THURSDAY, MAY 19, 2011
    [Social Media] Social Media for Executives
    Social media for B2B companies. Until then, Jack and I bring you selections from the discussion on “Social Media for Executives.&#. Social Media for Executives originally appeared on Spin Sucks on May 19, 2011. Social Media Jack Monson PRSA PRSA Chicago prsa keynoteIt’s Facebook question of the week time (clap, clap, clap!)! will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash&# at Counselors Academy on Sunday. actually yelled at her from the audience. Neither here nor there. The other funny thing?
    [Social Media] Social Media Purism Stupidity is what Gets You Fired
    Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media marketers, of which I’d like to say I’m part, established conventions required of true social media marketing. It’s been a constant theme of mine since I stumbled upon social media in 1993. Today, it’s social media.
    [Social Media] Social Media is Not a Direct Sales Channel
    In these days of social media they Google and search social networks to find out more about a prospect before they even call them. If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect. Good sales relationships are nurtured, and the beauty of social media is the ability to nurture many more leads in one day than you possibly could face to face.
    [Social Media] How to Spice up Your Social Media Strategy in 2011
    Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough. Sell Through Social Media. Talking to and listening to your customers through social media is a great step.
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Social media provides great way to connect with potential buyers. Social media provides plenty of ways to do this.
    [Social Media] BrainDump: 101+ Things You MUST Know About Social Media For Business
    I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. I’d love to hear feedback (even if you disagree) on any of these. Social media takes time and energy. Cheers!
    [Social Media] Social Media in Higher Education
    There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom.
    [Social Media] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. Result?
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
    [Social Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing?
    [Social Media] Social Media Updates: September
    September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Canva is a simple, drag-and-drop, design software that’s completely online and free to use and makes creating images and designs for social media really simple for anyone! With Canva you can produce fabulous image-rich content for your social media profiles in minutes: Facebook and Twitter timeline covers. Instagram. This is big!  Twitter.
    [Social Media] Why Social Media Is So Important for Your Business in 2014
    Social media networks were a novelty 5 years ago, but today their importance is no longer debated.  Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In  Social Media Examiner’s  2013 End of Year Report, marketers now place  very high value  on social media marketing: 86% of marketers stated that social media is important for their business. Social Media is the Game Changer. Improved sales.
    [Social Media] The State of Social Media Marketing– Annual Survey Report
    Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. The report is based on insights from 320 marketers (social marketing leaders, experienced professionals, novice and dabblers) on social media trends from 2011 and predictions for 2012.
    [Social Media] 10 Effective Social Media Options Every Business Should Use
    Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Your links and text can get lost on other social networks over time, but your articles remain in one section – sort of like a portfolio for people to look over when they arrive at your profile. What simple social media tasks help boost your business? Call to Action button.
    [Social Media] The Truth About Social Media Strategy
    The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. Who is more likely to see what your business posts organically to social media across Twitter, Instagram, Facebook, and the rest? We “like” in social media what we actually like in the real world.
    [Social Media] Prioritize Your Social Media
    Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. The social media platforms and how you use them can depend on many different components: 1) Your business and target audience: Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media.
    [Social Media] How Social Media Strengthens Companies [infographic]
    Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Also social media make the distances between people shorter and allow for people to connect with each other across borders. According to the infographic a majority of organizations are using social media tools to strengthen their team.
    [Social Media] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change. By blocking social media sites, employers are limiting their employees ability to collaborate with others in their industry. Digg this!
    [Social Media] SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
    know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media. Is the Marketing Cloud the next step in business social engagement? Cheers!
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
    [Social Media] The Hard Questions of Social Media
    While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. Why Social Media? Now, you know that I am an advocate for measuring social media, I also think its also time that we ask ourselves what we are really trying to accomplish with social media.
    [Social Media] 9 Social Media Marketing Twitter Chats You Shouldn’t Miss
    Twitter chats can be a great way to solicit (and share) social media marketing advice. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools. What: The goal is to shine a light on what true social media influence is and inspire anyone using social media to build a business and online brand to maximize its effectiveness. What: Weekly chat about all things social media.
    [Social Media] 2012 Round-Up Of My Social Media Cartoons And Comics
    It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. In case you were wondering, my favorite comic that I created this year was the “Truth” In Social Media that questioned whether bloggers should strive to be first to report information or should work to be accurate in their information. Are You A Social Media Channel Changer?
    [Social Media] The True Social Media Revolution
    The influence of social media as a news platform until recently has far been underestimated. Businesses and individuals alike have been first on the social media bandwagon to try and monetise its uses. Social media has become an icon of revolution throughout the world. Although social media cannot claim to have started this revolt in Tunisia, it certainly played its part. This is where social media really did come into full force. News Facebook news revolution Social Media Twitter youtubeEgypt was next.
    [Social Media] How can using social media as an employee help my company?
    You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. This is about building your personal brand, but if you mention your company in your social stream then you are representing the company. Look to your corporate social media guidelines to see how best to proceed. If your company has a social media policy, understand it before you start. What industry is your company in?
  • MINDJUMPERS  |  MONDAY, MAY 21, 2012
    [Social Media] Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
    But the term “Social media” is an umbrella that covers much, much more. On Friday, presented the Buddy Media infographic of the social media marketing landscape as of today. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. Similar Posts: Google Analytics Unveils a Set of Social Reports. Will Social Media Initiatives Change Your Google Ranking?
    [Social Media] 10 Social Media Lessons From Home Improvement
    In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Similarly, while it might seem easy to  launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. 2. Social media is a long-term effort. The same goes for social media activities. social media
  • JANET FOUTS  |  SUNDAY, MAY 13, 2012
    [Social Media] Do It Yourself Social Media Audit
    We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused. That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. Ready to do your own social media audit? Ready to do your own social media audit?
    [Social Media] Five Ways to Humanize Your Brand In Social Media
    In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. You’ve been hired to handle the social media, so hopefully you are already a cultural fit. Each social media channel has its unique constraints and requires different execution. Social media offers a unique way to get a little playful with a brand. Social media is called social for a reason. Be useful: People are on social media to find answers.
    [Social Media] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Not having time or resources is no excuse for not participating in the social sphere. And remember, social media isn’t the ownership of the marketing department. Sales, customer service, product development, and the entire organization needs to be social. Don’t wait.
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Since many (most?)
  • FIREBELLY  |  TUESDAY, MAY 26, 2015
    [Social Media] The #1 Quality Of Amazing Social Media Managers
    Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? The best social media managers are creative when developing content and compassionate when dealing with customer service issues. They’re analytical in their understanding a brand’s social media marketing goals and strategic in their approach to obtaining them. Social Media ManagementThat really sums it up.
    [Social Media] We’re Hiring A Social Media Coordinator
    We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Create monthly content calendars of status updates and images for clients’ social media channels. Publish content to our clients’ social media channels. Manage interactions on our clients’ social media channels. Create social ads to grow our clients’ audiences, increase engagement and deliver web traffic. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. WordPress skills are a plus!
    [Social Media] Social Media Customer Service: Brands Respond More On Twitter
    A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” ” While Conversocial shows that the number of brand responses via social media is increasing rapidly, a recent study by Simply Measured found that top brands are still responding to only 14% of tweets.
    [Social Media] Rest in Peace, Social Media Ninjas
    Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas. Social media specialists are the new normal. Oh, you were the Social Media Director for a political campaign? Photo courtesy of Flickr user Seth W.
  • PAMORAMA  |  SUNDAY, APRIL 7, 2013
    [Social Media] Forbes Top 20 Women Social Media Influencers
    I was honored when I learned that Forbes included me in their list of the Top 20 Women Social Media Influencers. Social Media Haydn Shaughnessy, a speaker, author, and Forbes contributor who who writes excellent articles about enterprise innovation, released his annual list on Wednesday. Using Peek Analytics data and other criteria, he assembled a list of [.].
    [Social Media] TSU Opportunity - Social Media
    Below is for New Persons on TSU and Those who are new and have joined under my Referral Link as well for ALL DOWNLINES ‘CHILDREN’ ​#TSUOpportunityReferralLinkPervara​ TSU Invite: [link] HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: ​1. KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE [link] 2. For UPDATES ON SOCIAL MEDIA Join Here: ​4. PervaraKapadia 5.
    [Social Media] Email Still Trumps Social Media for Online Marketing
    Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Analytics Marketing Search SEO Social Media Social Media Marketing Demographics Social media marketing Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search.
    [Social Media] How Social Media is Changing the Education Industry [infographic]
    Tweet By now, we are all aware of how social media is changing the way we communicate with each other. Social media has made it easier for us to connect with people both close to us, businesses we have an interest in and not least people across the world. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry. How to Recruit Top Talent Through Social Media [infographic]. And now, we also begin to see how the education industry is joining the game.
    [Social Media] Social Media Marketing Has a Major Influence on Moms’ Buying
    Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].
    [Social Media] Social Media Adoption by Top 10 Media Agencies
    The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”. The key points from research: Social media presence.
    [Social Media] Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
    This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly bashed a local dairy company for no longer supplying their milk. It’s a great lesson that businesses can learn about how they treat each other in the social space. Share it in a comment!
    [Social Media] Ten Social Media Truths About Chatbots
    To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Social Media Tools ai aol artificial intelligence Assist chat apps chatbot chatbots ChatFuel CNN is working with Facebook context collapse on Facebook conversational UI conversational user interface decline in intimacy on social networks facebook Facebook’s news feeds. Facebook recently announced that chatbots will be incorporated into Messenger.
    [Social Media] Ways to boost SEO using Social Media
    For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to posted “ 6 Social Media Practices That Boost SEO.” ” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam. Social Media ShareThis.
    [Social Media] Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
    Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . Here’s EVERYTHING you need to know to make sure your profiles are updated CORRECTLY and continue to drive business with no hiatus: Facebook Update: New Layout for Business Pages. Check out the new layout!
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers. 2. Follow her on Twitter at @pamdyer.
    [Social Media] Companies Invest More in Social Media Marketing in 2014
    Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. People can argue that the shift occurred in 2013 or earlier, but 2014 has really seen even more big growth in social media advertising. Photo Source).
    [Social Media] Eight Social Media Tactics Designed for Big Return
    Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. There were 30 people who were held captive and I got to spend two hours showing them some of the social media tactics they’re doing really well already, highlighting some of their colleagues, and then providing recommendations. Social Media Tactics Everyone Should Use. What other social media efforts can organizations do to create big return?
    [Social Media] Using Social Media for Government Communications
    Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. Successfully Use Social Media for Government Communications Faced with our third big storm in the last week, the City of Portland Facebook was right there with the rest of us in its feelings about the weather: Clear, to the point, and informative, but still maintaining a voice and sense of personality. Be Prepared to Succeed Organizations wanting to use social media for government communications shouldn’t jump in without a plan.
    [Social Media] Social Media Updates: May
    After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. The post Social Media Updates: May appeared first on yMarketingMatters. All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP! Let’s dive right in! Facebook.
    [Social Media] Social Media for Business
    Tweet Need some insights on what social media is about and what you can achieve by using it as a business? It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola. If you are a business considering to use social media, this presentation also provides you with a general overview of how to approach social media. Check out the full presentation here: Social Media for Business. Similar Posts: Social Media Marketing Goals & Tools.
    [Social Media] [INFOGRAPHIC] Do Teens Prefer Social Media To Real Life?
    This infographic and the underlying study provides some interesting insights as to whether teens prefer to chat face-to-face or via social media channels like Facebook or Twitter. Facebook Featured Google+ People Social Media Twitter facebook infographic social social media social networking teens textingMany adults feel that teens are making a shift from in-person communications to digital ones.
    [Social Media] Are Social Media Jobs About to Disappear
    Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same. But as we close out 2014 I’m starting to wonder if the era of the Social Media Department is winding down? Is social media advertising?
    [Social Media] When Social Media Meets Big Data
    Big data meets social media. And with the rise of social media, the amount of data available is larger than ever, because we: Upload 100 hours of video to Youtube. On social media we, as consumers, provide all the information ourselves. This said, it is also with confidence that I claim that the combination of social media and big data is going to show us an entirely new era within advertising. Social Videos – Why, Where And How? Advertising Big Data Social Media Tech Development Big data digital footprint coincidence?
    [Social Media] 4 Tools to Streamline Your Social Media Outreach
    Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Fortunately, tools exist that can streamline outreach across an array of social media platforms. What social aggregators have you used? Here are four worth considering.
  • SPIN SUCKS  |  MONDAY, APRIL 30, 2012
    [Social Media] LinkedIn: Don’t Overlook The Social Media Underdog
    Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics  show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. LinkedIn Social Media neal schaffer professional development social media underdog
  • PAMORAMA  |  SATURDAY, JUNE 21, 2014
    [Social Media] Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Social Media Here’s what they found: Facebook. Facebook users like photos. Twitter.
  • DAVE FLEET  |  MONDAY, JULY 26, 2010
    [Social Media] 57 Social Media Policy Examples and Resources
    Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Social Media Guidelines.
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
    [Social Media] The Fantabulous Lists of Social Media Case Studies
    I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by  ([link] ). Social Brand Index by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). 300+ Cases & Examples of Social Media Marketing by ( [link] ). 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All by ( [link] ).
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). But it may also be a problem with basic B2B social media marketing strategy. Platform-Specific Social Strategy.
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