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    [Social Media] A Look At the Growth of Social Media [INFOGRAPHIC]
    Tweet In general, (some) people are coming to the realization that social media is not a fad, but it’s here to stay. What the skeptics and those on the fence also need to understand is that social media is constantly changing. It is growing, diversifying and becoming an integral part of our lives – business, networking, social and personal. Source: The Growth of Social Media: An Infographic. Take a look at this infographic ( pulled from Huffington Post ) and see for yourself!
    [Social Media] Strategies 360 Is Hiring: Marketing & Social Media Associate
    Today I begin my search for the first piece of many in building out the S360 Marketing & Social Media team. The New Gig: VP of Marketing & Social Media @ Strategies 360. Great Social Media, Digital Marketing & Productivity Tools. Digital Marketing Social MediaTweet Like I mentioned in my earlier post, things couldn’t be better in my new gig at S360. So good in fact that it’s only taken a little over a month and a half to already need to hire my first team member and I couldn’t be more excited about it. Tweet This! Digg this!
    [Social Media] 9 Ways Social Media is Like Sex
    It’s Not the Size of the Tool, It’s How You Use It – One of the greatest things about social media is that businesses with tiny marketing budgets can still benefit from them as marketing tools. The winner in social media is not the company that shelled out major dollars for a new and shiny tool, but rather the company that leveraged their free Twitter account to engage with their consumers and bring in new business. Foreplay is Key – Some companies dive head first into social media, and then wonder why their results are less than satisfactory.
  • T2 SOCIAL  |  FRIDAY, OCTOBER 18, 2013
    [Social Media] The 5 Most Important Social Media Metrics
    'What are the most important social media metrics you need to measure in order to analyze the success of your social media marketing? There is plenty that we can measure when it comes to our social media marketing efforts. It is crucial to know what the most important social media metrics are when measuring the success of your campaigns. While there are a lot of important social media metrics, there are five listed below that are not only the most pertinent, but the most widely applicable. Social Conversion.
    [Social Media] iCAREweCARE: Using social media to build a better world
    iCAREweCARE combines two of the most powerful forces for social change today – social media and a new generation of inspiring social entrepreneurs. Founded by 17-year old, Priyanka Jain , iCAREweCARE is the first student-led non-profit to leverage social technology for social good. Their mission is to create a globally aware, socially responsible, and action oriented generation aiming to help students take initiative and leadership roles in the movement for social change. What distinguishes iCAREweCARE is its powerful social component.
    [Social Media] 3 Sure Signs That Your Small Business is Ready for Social Media
    More Blog Promotion Tips Not all businesses are ready or even suited for social media strategies. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. Sometimes social media contributes to that goal. Sometimes social media is a waste of time. Beware of anyone who are enamored with the idea of social more than its effective application. When I’m asked to create a social media strategy, I look for three signs. If so, your business is ready for social media.
    [Social Media] 3 Sure Signs That Your Small Business is Ready for Social Media
    Pushing Social Not all businesses are ready or even suited for social media strategies. Social Media takes time sometimes lots of time and you should be sure you’ll get a return for your investment. Sometimes social media contributes to that goal. Sometimes social media is a waste of time. Beware of anyone who are enamored with the idea of social more than its effective application. When I’m asked to create a social media strategy, I look for three signs. If so, your business is ready for social media.
    [Social Media] How to be safe and social: ASA and CAP guidelines for social media
    Yesterday I attended the Internet Advertising Bureau’s (IAB) How to be Safe and Social event. Of primary importance to me, and to the way FreshNetworks functions as a social media agency , are the rules regarding the re-purposing of user generated content. So what does this actually mean for brands and businesses using social media marketing? All in all, the IAB How to be Safe and Social event has thrown up just as many questions as it has answered. Image courtesy of ETF trends. At which point does PR become marketing and visa versa?
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. RockMelt Review: Social Media Web Browser. Social Media Softwar
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it.
    [Social Media] 3 Social Media Tips for Thursday
    Social media has transformed the landscape for small business marketing. Businesses can utilize social media to drive sales, promote services and engage with customers. Here aret three  tips on what NOT to do to keep in mind when using social media for a small business: 1. When marketing your small business do not scream via social media your sales pitch. Engage with users on social media and let me feel led to shout your awesomeness. Do Not Forget about Customer Service on Social Media. Do Not Scream.
    [Social Media] Why There’s Nothing Wrong With Social Media Automation
    A lot of social media purists will tell you that you’re the spawn of the devil if you use automation. To truly use social media properly, you have to “be there&# constantly, otherwise you’re just fooling yourself and your connections. Because I’m not being true to social media and its values? Social media is just another toolset, or platform, or information base, or whatever tag you want to give it, to help you manage your needs better, whether they be personally or professionally. Bullshit. Simple.
    [Social Media] How to Be a Social Media Rock Star
    So you want to be a social media rockstar? Below you’ll find all you need to know to become a bona-fide social media rock star, with insights from some folks over at my Facebook page who were kind enough to offer their advice. No self-respecting social media rock star can have a normal, boring, everyday bio. Thanks to social media, though, now you can just gather a bunch of non-related blog posts together, add in a foreword that makes them seem related, and have other social media rock stars write wonderful things about your blog book.
    [Social Media] Thoughts On Making The Forbes Top 50 Social Media Power Influencers
    But I can’t help but feel honored to be included on the Who Are The Top 50 Social Media Power Influencers? I have a full-time job and have to spend the majority of my time delivering on social media work for clients, so it’s very difficult to be able to spend a large amount of time on my personal blog or personal social efforts. Let’s be honest, there are some fantastic folks out there not on the list that I would easily include that create amazing content, are socially active and influence significantly. Social Media
    [Social Media] Five Social Media Lessons From Larry David
    Social media role model? Within his traits, there are several lessons we can take away and apply them to how we counsel our clients on their social media efforts. Make sure to do the proper research and monitor various social media channels before counseling your clients on where to jump in. This same passion should be applied to your clients social media channels. Ways Social Media is Like Sex. How to Make Social Networking NOT a Time Suck. Random Thoughts Social Media larry david and social media
    [Social Media] Six important shifts for social media in 2012
    So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. As companies get better at setting objectives for social media, they’re going to need to get better at measuring against those new objectives. measurement social media strategy
    [Social Media] Social Media And Branding [Infographic]
    Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them. Social Commerce Psychology [Infographic]. Studies Showing Why Your Fans Break Up With You.
  • JUGNOO  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Looking Beyond the Numbers of Social Media Influence
    Over on my own blog, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – isn’t as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). Social Media metrics social influenceThe post created a great discussion (which is still ongoing) around both sides of the coin.
    [Social Media] Social Media speeds Onboarding
    And what has been really interesting for me to see was the difference between organizations when it comes to things like social media. So often I read and see discussions of Social Media and Social Networking ROI but hidden in that discussion is the unique ability for new employees to get up to speed quickly and build a network while building credibility in the organization. It would have taken me months to do that the traditional way, but with the power of Social Media and Social Networks it took weeks. What's the ROI to Avaya on that?
    [Social Media] The social media strategy series: The content plan
    Next up in our social media strategy series is content planning. So far we’ve: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences Developed tactics Looked at how your measure your activities Now you understand which social media activities you’re [.]. Tags: Social Media Strategy Series
    [Social Media] Social Media Expert: How long does it take to become one?
    This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! In my new role at Avaya I am traveling 3 hours a day (1 ½ hours each way) by car – listening to podcasts like MarketingOverCoffee , HubSpot TV , Duct Tape Marketing – essentially turning my commute into a rolling Social Media university. But wait – I also practice Social Media on the job for a few hours a day.
    [Social Media] Social Media Marketing by the numbers
    Social Media has a rabbit hole quality to it. So, how do we wrap our hands around this ever evolving world of social media marketing? Of course, finding exact statistics on the hows and wheres of social media can be fraught with discrepancies. AOL Media Network. Active Digital Media Universe. Current Digital Media Universe Estimate. Except when it comes to social media. It is still a cluttered marketing world and social media just increases the noise. Steve Allan, Social Media Specialist.
    [Social Media] Is Social Media Crowdsourcing Making Us Lazy?
    Blame social media. Actually, don’t – blame social media  and crowdsourcing. Social Media crowdsourcing research social mediaYou’ve become lazy. You’re no longer smart. You’re a shadow of the clever person you really could be. Don’t feel bad – I am too. We all are. We used to be questioning; now we just ask questions. Penned by Jeff Howe in a 2006  Wired Magazine article , crowdsourcing does exactly what it says on the tin – allows us to source a crowd for an answer. Want to know where the best steakhouse in Waco is? Ask Twitter. Useful?
    [Social Media] Older Adults Active On Social Media Are One-Third Less Likely to Suffer From Depression
    Regular social media use can stave off depression among older users. According to a study by  by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. But the participants who used Twitter and Facebook were one third less likely to develop systems of depression than those who don’t use social media. The findings?
  • PAMORAMA  |  SUNDAY, JUNE 30, 2013
    [Social Media] The Top Benefits of Social Media Marketing [Infographic]
    '89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing.
    [Social Media] Social Media The Great Marketing Equalizer
    One of the biggest benefits to social media marketing is the low cost. Rather than engaging in social media marketing themselves, they are more likely to delegate this role to someone else – often the person responsible for computer maintenance or SEO. For smaller businesses, the owner can become personally involved in social media marketing – this becomes marketing from the soul rather than marketing from the monthly pay check. Social Media social media marketingHow so?
    [Social Media] Social media monitoring is easy; it’s what you do with it that counts
    Social media monitoring is easy, well at least the first part of it is – collecting mentions and stories about your brand, products or other terms. There are a lot of tools out there – from free social media monitoring tools to enterprise level solutions. Most people in the audience said that they did some kind of social media monitoring – from simple Google Alerts to large, enterprise-wide sentiment analysis tools. Social media monitoring is about much more than just gathering the data. What do I do with that?
    [Social Media] Why Social Media Drives Action [Guest]
    Why Social Media Drives Action. Social media drives action. In the case of Mike and I meeting and the ensuing activity, we had indeed fist ‘met’ via social media. Keep in mind: The original social media is in person conversation. The telegraph and then the telephone became new social media format choices. Today we have innumerable options to utilize social media in our lives and world. Like  another colleague  savvy in social media stated, people are already talking about you (as a business).
    [Social Media] Five way to improve your social media measurement
    We’re past the point  where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. measurement social mediaTweet. Focus on outcomes over outputs. How much money did you save? Tweet.
    [Social Media] Association/Nonprofit Social Media Jobs
    Here are two of the latest association social media job postings I’ve heard of recently. Social media coordinator – National Stone, Sand and Gravel Association (Alexandria, VA): “Support association staff with “service center&# approach. Monitor/listen to the social media environment for relevant activity. Assist in developing policies and procedure to support social media activities. Create content and programs for training staff on social media policies, procedures and effective application of the tools.
    [Social Media] The Most Famous Celebrity and Big Brand Social Media Blunders
    Tweet We can learn a lot from how celebrities and big brands use social media. Well known celebrities, athletes, and brands are now using social media more and more to connect with and interact online with their followers. What’s great about this social media Infographic from creative agency  MDG Advertising , is it takes a look at some of the most notable social media blunders of the past few years and what the results were. We can also learn what “not-to-do” from them as well.
    [Social Media] Obsessed with Social Media Much?!
    So—when someone tells you they are obsessed with social media, don’t take them seriously until they show you their tattoo of Facebook profile pictures and Twitter avatars! Blog Social Media Facebook Tattoo Obsessed with Social Media Social Media ObsessedI couldn’t believe that I came across this video on All Facebook earlier today.  A woman got her arm tattooed with profile pictures of her 152 Facebook friends.  The entire process took 2 weeks… but what is she going to do when she adds more friends?! ApOWWb7Mqdo.
    [Social Media] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. Original Ginger , a “Digital Agency located in the heart of historic Fort Langley, a hip and artistic suburb of Vancouver BC”, created an infographic that quickly communicates the image sizes of each of the popular social media companies.
    [Social Media] Research Sheds More Light On Why People Follow Brands Via Social Media
    Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingIn other words: what you have to offer matters most. [.].
  • T2 SOCIAL  |  MONDAY, NOVEMBER 4, 2013
    [Social Media] The Power of Social Media [INFOGRAPHIC]
    'We all know that social media is important, but have you really considered the power of social media for your business? We’ve said it countless times before, and the evidence can be found all over: the power of social media is great, and leveraging the platform properly can mean big things for your brand. Every year, new data emerges that supports the adoption of large-scale social media strategies, and this year is no different. This further exemplifies the great power of social media. This has long been the case.
    [Social Media] The Biggest Social Media Mistakes & Disasters of 2012
    With as quickly as things move on social media sites, there are going to be mistakes. 11 Biggest Social Media Disasters of 2012. By Seth Fiegerman The calendar year wouldn’t be complete without a few social media fails. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements. Lessons from 2012’s Social Media Disasters. Blog Social Media Social Media Marketing
    [Social Media] 5 Things To Look For When Choosing A Social Media Agency Or Consultant
    In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hopefully indirectly sends business our way, but I’d also be the first person to tell you if we weren’t a good fit for your needs as well. How did their social media strategies align with their client’s business goals and objectives? Social Media
    [Social Media] Finally Unlocked- The Social Media ROI Formula
    At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return on Investment (smROI): . Net Gains As a Result of Social Media. = (Tangible Related Revenue + Estimated Intangible Related Revenue – Cost of Social Media) / (Cost of Social Media).
    [Social Media] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter75% saw an increase in website traffic.
    [Social Media] 65 Terrific Social Media Infographics
    Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. These snapshots communicate essential information to help marketers make sense of the social networking space and how people are using it in their everyday lives to communicate and share information and ideas. The History of Social Networking.
    [Social Media] Charity Through Social Media
    Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. However, their biggest source of income remains donations by the public and here social media enters. million pounds during the earthquake and seen in this perspective, the numbers coming directly from the social media channels are minor.
    [Social Media] Are Women Better Social Media Marketers?
    'I mentioned earlier that I spent a few days at the Social Media Marketing World conference. So who is better at Social Media? In his book, Vaynerchuk observed that the best social media practitioners start with a “Jab” or offer interesting and relevant information that engages the reader at an emotional level. m not a social scientist or anthropologist but my observations prompted me to be aware of my role in each conversation. Social Media Here’s what I observed: Woman to Woman (W2W). Do you like the conference? What do you do?
    [Social Media] How Important Is Trust in Social Media?
    The Eight Pillars of Social Media Marketing? These could very well have been called “the eight pillars of social media marketing.” While I’m not going to go through each of his Trust Pillars in this post, below is a video where I share with you some of his key points in the book that WILL help you rethink your approach to how you use social media to grow your business. Can trust give you an edge in social media? The challenge? But consider this scenario: I just met you at an after hours networking event. Of course not.
    [Social Media] How Social Media Has Changed the Hotel Business
    would not describe the hospitality industry as a community of early adopters when it comes to social media. But things are moving forward, and hoteliers are growing more interested in hearing about social media success stories beyond The Roger Smith Hotel. That’s why I wrote a Twitter Case Study that describes Hotel 71 Chicago’s elegant handling of a sticky customer complaint – from Amber Nasland , VP of Social Strategy for Radian6 – that was broadcast to the world. Has social media changed the way Hotel 71 Chicago operates? So I did.
    [Social Media] Organizing Your Social Media Marketing
    'You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. The key to an effective social media marketing plan is following specific rules that are organized into a process. Following that allows you and your team to capably respond to unforeseen challenges and opportunities, thereby avoiding social media overwhelm. Social Marketing is a Process. As you know, the various social media networks do seem to change like the weather. Tools that you rely on.
  • PAMORAMA  |  SATURDAY, JUNE 23, 2012
    [Social Media] The 6 Types Of Social Media Users
    Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.  Google knows what you’re interested in, but not what you’ve done. Facebook Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare Foursquare knows where you are, but [.].
    [Social Media] Social Media is Better for Experiential Products
    Everyone is endeavoring to decipher the Rosetta Stone that is Social Media. Unfortunately, by definition the medium is multi-dimensional and the real applications of social media range from customer support & communication, content distribution, sales, marketing, PR, business intelligence and well beyond. Experiential products clearly stand to benefit more from social media. Because social media is fundamentally a channel for sharing and it is inherently human nature to share our experiences. That is the role of Social Media.
    [Social Media] A Guide to Social Media Etiquette for Business
    If your business is interested in expanding its reach to a wider audience, social media provides great opportunities for both marketing and CRM, but professional social media etiquette and usage comes with a different set of rules than personal usage. It’s important, before embarking on your social media campaign, that you understand what is and isn’t allowed, as well as what strategies and methods have been proven most effective for boosting conversions and ROI. An abandoned or incomplete social profile offers no benefit to you or your customers.
  • SMTHREE  |  THURSDAY, JULY 28, 2011
    [Social Media] Social Media and Authenticity
    Is that really the goal of Social Media. No – the object of Social Media is quality over quantity. It takes time and effort to build a solid base in Social Media. In the end, the goal of Social Media for any business or non-profit is to make money. Without opening the whole “social ROI&# can of worms – you are still looking for people to buy or donate. Social Media helps nurture that interest. Buying friends in Social Media is akin to staging a model home. It was only a matter of time.
    [Social Media] How should businesses adopt social media: early bird or second mouse?
    Last week Charlie and I spent a lot of time discussing the best way for businesses to embrace social media. We looked at the pros and cons of using  a campaign-based approach to social media, where brands go for a one-off viral success, opposed to a more sustained, long-term social media strategy to enable businesses to build ongoign engagement through social media and begin to embed it in their processes rather than using it as a tool to support one campaign.
    [Social Media] Association Social Media Marketing
    Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA). Tags: Implementation Presentations associations social media 101 social media marketing Found a really nice 101 slide deck created for the National Bicycle Tour Directors Association. Take a look and see what you think. We expect you to be ticking off at least some of the boxes on this one (it’s ok if you’re not quite doing some of the end stuff yet). Otherwise, go get on it. Seriously now! Time is marching on! Contact us if you need help.
    [Social Media] Debunking Five Social Media Myths
    Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase. Perhaps social media is not a part of the company’s communication strategy. Mail Is Dead.
    [Social Media] Why Most Social Media Departments Fail
    A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies jump into social media, they, too, hear that “social media departments don’t execute” which results in the failure of a social media department that was never meant to be.
    [Social Media] Your Company’s Social Media: Employee or Tool?
    We can probably agree that today’s social media is seen and used as tools. In this way, your social media tool set is much like a new employee. Same can be said for social media. And social media never calls in sick, and is happy to work around the clock. Your Company’s Social Media: Employee or Tool? You just finished reading Your Company's Social Media: Employee or Tool? ! Social Media Business Social mediaFacebook is a tool. Twitter is a tool. Tools.
    [Social Media] Diversify Your Social Media Portfolio
    But this isn’t limited to spoken word– the same can be said for almost anything written, including social media. Here are a few examples of people diversifying their social media portfolio: 1. Whether you’re representing yourself or a business, take a look at your Tweets and Facebook posts and ask yourself this question: do I need to diversify my social media portfolio? Tweet In high-school speech class, we’re taught that speeches typically have at least one of three purposes: to entertain, to inform, or to persuade.
    [Social Media] Top ten social media survival tips
    Social media needn’t be one of them. So here are a few tips on how to survive the demands of social media. DON’T CHECK IN to all your social media platforms till 11am in the morning. Social media demands a lot of us on top of our already demanding lives. Social mediaImage: Bloomberg. In this economic climate it’s not surprising that many people are feeling pressured on several fronts. Nothing that happened at 9am (your time) that can’t wait to 11am. long creative haul can get anyone down. SLEEP more.
  • JUGNOO  |  THURSDAY, APRIL 26, 2012
    [Social Media] How to Use JugnooMe for Your Social Media Campaign
    ?. When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. But goals are one thing; making it happen are another.
    [Social Media] How Accountable are you with your Social Media?
    Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there&# is really worth it. Why all of a sudden are people not caring or simply not thinking about what they tweet or what they say on a social network? social media Twitter nprThe novice I’m sure is wondering that, as well as the expert. This thought is what drove the following deck that I will be presenting this weekend in Orlando.
    [Social Media] Budgeting a Brand’s Social Media Hub
    Creating a central communications hub is an integral part of an effective digital presence and social media strategy. put together an outline that gives you an idea of how much a social media hub can cost. The first being that your social media hub has a blog of some sort and uses WordPress as the CMS (I like WordPress because it’s simple, search friendly, and easily customizable). Once you know where your social media hub lives, you need to make it look pretty. Getting your social media hub up and running is only half the battle.
  • SMTHREE  |  WEDNESDAY, MAY 11, 2011
    [Social Media] Social media selling
    The gist is that the Tupperware party is moving to Social Media. These were social gatherings designed to co-opt our personal relationships for financial gain. This video does a pretty good job of showing the difference in sharing pre- and post-Facebook: As you migrate your messaging and marketing efforts towards Social Media don’t lose sight of the benefits of old school relationship building. Steve Allan, Social Media Specialist. Did you see this article i n the New York Times last week? The bastion of MLM sales. Your thoughts? SMThree.
  • KYLE LACY  |  MONDAY, AUGUST 23, 2010
    [Social Media] Restaurants and Social Media
    Restaurants using social media is not a new concept. When planning a restaurant communication’s strategy using social media… keep in mind that your plan should be entertaining, captivating and should keep your patrons coming back for more. The ideas listed above are just a few essential “must dos” when beginning a social media strategy. Tags: Uncategorized business content social media There are certain things restaurants should and should not do. The restaurant business is a form of entertainment. So what should be done?
    [Social Media] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    'There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Nor is social media only good for measuring an increase in brand awareness, although that’s definitely a measurement gauge. The fact is, social media can offer some of the best metrics for measuring your ROI. Here are six simple metrics for the main networks  to measure your social media ROI – financial and brand – across earned, owned and paid media. How many social shares did the post get?
    [Social Media] The Social Media Audit [Infographic]
    My post last week,  Brand Discovery: The First Step In A Social Strategy , discussed the importance of brand discovery whether it be with an agency or internally. social audit is one of the most important parts of discovery work because it will help paint a picture of what is going on with competitors and the brand itself. Have you done a social audit for your business? Blog Infographics Social Media Social Media MarketingThis week, I stumbled across the   infographic below by Awareness, Inc. that explains the objectives and goals of the audit.
    [Social Media] 35 Great Social Media Infographics
    pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. Social Web Reputation Management Cycles 21.
    [Social Media] Why do we use Social Media?
    In case you missed it, Pew Research just cam out with a pretty impressive study on our Social Media habits. More specifically, this study is less about how we use social Media and more about why we use it. You can see the complete study here but some of the highlights have a bearing on how you approach your Social Media marketing: Two-thirds of Americans on-line are involved with at Facebook, Twitter, LinkedIn or MySpace. All this does is reaffirm the ubiquity of Social Media. How does this affect your Social Media Marketing?
  • JUGNOO  |  FRIDAY, MARCH 7, 2014
    [Social Media] 36 Rules of Social Media [Infographic]
    'Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). The post 36 Rules of Social Media [Infographic] appeared first on Jugnoo Blog. Social Media 36 Rules of Social Media 36 Rules of Social Media Infographic
    [Social Media] Social Media Informer and Aggregated Social Media News
    Joining the likes of Alltop and Social Media Today , new website Social Media Informer aims to collate the best social media news articles and blog posts and offer a one-stop shop for your social media needs. With its tagline “The Best Content about Social Media for Business&# , Social Media Informer sets its stall out from the start. While there are a bunch of social media news resources already, hopefully Social Media Informer offers a more business-led approach for those who need it.
    [Social Media] Six Reasons Social Media Doesn’t Work
    Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite?
    [Social Media] Social Media Facebook Security
    Social Media Network - Marketing Social Media, Social Media Network, SMN, Social Media Network Online, Online Reputation Management, ORM, Digital Space, Interactive, Web, Blog Advertising Marketing, Buzz, Affiliate Marketing Program, Freelance, Mobile, Data Understanding, Business, Technology, CRM, Consumer, Direct Marketing, Mass Communication, Sell Online, Sell Products Online, Money, Home Jobs, Shopping, LifeStyle And More Social Media Network - Marketing by Pervara Kapadia is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0
    [Social Media] What is Your Social Media Page Saying about You?
    A targeted social media strategy offers big opportunities for businesses of every size. Social media can be a channel for stronger customer relationships, brand awareness and promotions. But social media can be a double-edged sword, creating both positive and negative images of your company with far-reaching effects. How to Make Your Social Media Page Say ‘We Get It’. You’re doing social media right if your page: Creates conversations : Blatant promotional updates are boring. Does Your Social Media Page Say ‘We Don’t Get It’?
  • KYLE LACY  |  TUESDAY, APRIL 27, 2010
    [Social Media] 5 Social Media Tips for Small Business
    Today’s guest post is by Beth Hrusch, Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices. recent study by Employers indicates that over half of small businesses believe in social media as an important marketing tool.  Yet, only 16% of those polled use their social media accounts to communicate directly with customers.  So, what are they actually doing with social mediaSocial media for business promotion is fine.  Make sure your efforts keep this in mind. 
    [Social Media] Social Media Use: Three Big Mistakes Made by Small Businesses
    In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. Still, though social media is a popular marketing tool for small businesses, it can also be a minefield of potentially costly and critical mistakes. There are several key ways in which small businesses are continuing to miss opportunities to maximize their social media marketing potential. Here are a few of the biggest: Believing social media is free. The use of social media is not about controlling your message.
    [Social Media] Social Media Cheat Sheet for Small Businesses
    The promise of social media has been high for quite some time as major brands are building their customer base, guiding their customer service, and flat out making money through sites like Facebook and Twitter. This cheat sheet put together by our friends at Flowtown breaks down the major social media sites that businesses can use to advance their causes. Business Social Media Infographic cheat sheet flowtown infographic small business Social MediaThere are pros and cons to every endeavor when it comes to business. Click to enlarge.
    [Social Media] What The Ninja Turtles Taught Me About Social Media
    Tweet The world of social media is more diverse than most people realize. The same is true about social media. What that tells us is that social media, not even one channel, is not meant to be managed by one individual. If you want to see real results from your social media efforts you have to make sure you’re doing EVERYTHING. That may seem frustrating at times, but it’s essential to your future success on social media. You need ideas to create and share interesting and valuable content. At least in theory.
    [Social Media] The Social Media Pedestal
    This post is a reflection of the admirations and criticisms that occur in the social media world. The Social Media Pedestal originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Guest Posts bill dorman guest posts social media pedestalThis is a guest post by Bill Dorman. Now we wouldn’t want that as a persona, would we? Do you want to be there? Is it deserved? What responsibilities come with that? think they like me.
    [Social Media] The Social Media Complaint Department
    The gist is that in the age of Social Media consumers have the ability to flame your business in near real-time. Social Media empowers the complainers and the more attention you direct their way the more likely they are to raise their voice. That’s when they turn to Social Media to vent their frustrations. This is the double-edged sword nature of Social Media. Steve Allan, Social Media Specialist. Social Media customer service social media marketing small business social media content postaweek2011
    [Social Media] How to Handle Complaints on Social Media
    'There’s a rule when it comes to handling complaints and bad reviews on social media. There’s another rule that is unfortunately getting broken just about every day by many social media and reputation management companies. You will never appear more insincere as a company than when you reply to someone talking to you on social media with a form letter. In this infographic by Pardot , we have a chance to take a look at five of the most prominent “complainer types” on social media. This is an absolute rule.
  • DANNY BROWN  |  MONDAY, JULY 23, 2012
    [Social Media] How Much Listening Does Social Media Listening Really Offer?
    Social media listening. Social Social media monitoring. Social Social media tracking. Social Social media intelligence. There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too. While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? How Much Listening Does Social Media Listening Really Offer? Yes please! It can be.
    [Social Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistTips and considerations. Let’s agree on terminology first. [.].
    [Social Media] The Three Metrics Your Business Needs to Answer on Social Media
    'If you Google the question, “Where do I start on social media?” While many of these results will be duplicate versions, it’s clear that getting started on social media is a question many people are looking for an answer to. Blog posts, news articles, corporate videos and more—again, everyone is looking to find out the right way to do social media. From monitoring conversations online to discussing with clients, the overarching theme that prevents successful business use of social media is a lack of understanding of why they want to be on social media.
    [Social Media] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Tweet This!
  • UNSPOKEN  |  MONDAY, APRIL 16, 2012
    [Social Media] The Most Remarkable People on Social Media Today
    Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. Seth Godin’s book, Purple Cow , is about transforming your business by being remarkable but I believe these same principles apply to transforming the social universe by being remarkable as well. 3rd gen!)
    [Social Media] Social media management systems: A comparison
    I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. Social Media Tools and Apps social media management systems… Read more.
    [Social Media] How I Became a Top 10 Social Media Blogger
    Pushing Social was selected  as a Top 10 Social Media Blog by Social Media Examiner. You see, last year Pushing Social was a finalist too.  Every day for two weeks I checked Social Media Examiner (SME) for the winners.  You don’t need to be in the social media field, electricians and landscapers can win with these tactics too. Pushing Social is about blogging.  Maybe I’ll start a general purpose social media blog some day but the big boys already have this base covered. Social MediaSmart. 
  • SMTHREE  |  WEDNESDAY, MAY 9, 2012
    [Social Media] Social Media For Fun and Profit
    Fully 88% of the participants in the study viewed Social Media platforms as just another – albeit new – form of entertainment. While there are variations in how each segment of that demo views and uses Social Media (after all, a 13-year-old shares few of the same traits of a 49-year-old) – the end result is that social Media is yet another pleasant form of diversion. We see great Social Media involvement when it comes to movies, music, cars, food, shopping, fashion or nerve-touching causes. Second, be wary of humor.
    [Social Media] Why your Social Media content stinks
    I just read a great blog: Why your social media initiatives will fail in 2011 by Adam Kmiec. It got me to thinking (very dangerous) about the root of what drives social media – content – and why so much of it stinks. As you develop your social platforms think about what it is you want to say about yourself. Social Media affords you the opportunity to put a real face on your nonprofit or business. In social media it is all about me. Sorry, but someone on your social media team has to be able to write.
    [Social Media] Why a reply matters on social media
    The other day I got into a conversation with a friend about replies on social media. I’ve also had this occur when I’ve made a comment, and I think it illustrates an example of bad social media behavior when someone doesn’t take the time to respond to a comment that someone made that references him/her. What’s important to remember about social media or any other medium where behavior plays a role is that people will judge a person by the behavior s/he exhibits. It tells that person that you’re not interested in engaging.
  • DAVE FLEET  |  FRIDAY, JUNE 8, 2012
    [Social Media] Six essential shifts in social media strategy
    We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. The crux: that the days of social media as an experiment are over – it’s time for a more mature approach to social media within companies in order for social media to be viewed as a sustainable communications and business function. Six Essential Shifts in Social Media Strategy. Setting better objectives for social media.
    [Social Media] Using Social Media to Manage Relationships Through the Sales Funnel
    Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. A “soft sell” approach is better with social media because the customer can find your business through online channels while seeking out insights and advice. It’s helpful to use social media analytics tools (or even ) to see what conversations are happening in your industry and to inspire your spreadable story ideas which you can then share on social media platforms like Twitter, Facebook and LinkedIn.
    [Social Media] Understanding Social Media ROI Cycle
    Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. The prime target at this stage is to create a social media presence. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms.
  • SMTHREE  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Social media and your customers
    While it is true that the Social Media community can often self-police, there are times when a brand has to insert itself in the conversation. It seems that if Starbucks can be so out front of social issues that they have a global responsibility section on their website, they could take a few moments to craft a post in response to this thread. Social Media is still an evolving communications and marketing platform. Putting your non-profit or small business in the cross hairs of Social Media means that – eventually – you will piss someone off.
    [Social Media] 4 Ways To Improve Your Social Media Content Strategy
    Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. social media uncategorized contentTweet. Set Goals. Optimize.
    [Social Media] Social Media Definition by Peeing [infographic]
    Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. took the idea to our creative guys and we played a bit around with it – threw some extra social media in and started illustrating… Enjoy our little bit to the evolution of the idea and please feel free to build on it. Similar Posts: Is Social Media Just A Buzzword? Great Case on Social Media Turned Into a Bad One by The Traditional Media.
    [Social Media] Social Media adoption issues
    One of the consistent problems I notice with Facebook and with social media in general is people’s ability to adopt and adapt to using social media regularly. Jay Baer recently proposed that for six months all development of social media technology be put on a moratorium so that people could catch up to the existing technology now. Different social media companies are more concerned with continuing to develop the technology, even if the users aren’t happy with the results. Blog Social Media social media behavior technology
    [Social Media] Social Media Measurement for Pragmatists
    like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. And At times we’ve been able to make important media decisions when about two-thirds of customers could be accurately tracked back to original sources. And the math was fairly easy.
  • PAMORAMA  |  TUESDAY, MARCH 23, 2010
    [Social Media] Use Google Analytics to Track Inbound Links from Social Media Profiles
    pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? This tutorial will teach you the simple steps you need to take — and this method can be used in conjunction with any of your social profiles: Facebook , LinkedIn , or the legion of others.
    [Social Media] My 9 Favorite Wordpress Social Media Plugins | Home About Me My Videos My Resume Contact Me Browse > Home / Social Media , Wordpress / My 9 Favorite Wordpress Social Media Plugins | Subcribe via RSS My 9 Favorite WordPress Social Media Plugins October 6th, 2009 Posted in Social Media , Wordpress Tweet Share The WordPress platform never ceases to amaze me. Over the years I’ve found some very useful plugins, and lately there have been some great developments with social media plugins as well.  Below are my 9 favorite WordPress social media plugins. 
  • JOSH S PETERS  |  SUNDAY, MARCH 31, 2013
    [Social Media] The Best Books On Social Media
    When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read. Social Media
    [Social Media] Social Media + SEO = Social Media Infrastructure
    View the slideshow presentation of this blog here > Social Media Infrastructure. How do you optimize social media to come up in search? What social media sites should I use for my business? Won’t social media take up all of my time? These are questions I get every day and the answer is simple: Build a Social Media Infrastructure. What is a Social Media Infrastructure? Why should I build a Social Media Infrastructure? How do I build a Social Media Infrastructure?
    [Social Media] Social Media Adoption by Top 10 Media Agencies
    The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises. Sources: Campaign “Top 50 Media agencies” + Netprospex “Top 50 Brands in Social Media”. The key points from research: Social media presence.
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