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  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Make Social Media Less of a Time Suck
    Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” know: The dreaded social media automation.
  • MINDJUMPERS  |  WEDNESDAY, JULY 20, 2011
    [Social Media] How Companies Are Dedicating Their Budgets to Social Media [Infographic]
    Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media. According to eMarketer Report in 2011, 10% of online spending is used for advertising on social networking sites.
  • PAMORAMA  |  SATURDAY, OCTOBER 19, 2013
    [Social Media] Email Still Trumps Social Media for Online Marketing
    Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Analytics Marketing Search SEO Social Media Social Media Marketing Demographics Social media marketing Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Connection: Social Media’s Special Gift
    miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy?
  • MINDJUMPERS  |  FRIDAY, APRIL 20, 2012
    [Social Media] Social Media Analytics – How to Engage With The Data Of Social Media
    Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement  as well as discussing ROI. Slide 7: The simple definition of Social Media or let’s just call it “Online Social Technologies That Facilitate Interaction Between People”.
  • THE REALTIME REPORT  |  WEDNESDAY, AUGUST 8, 2012
    [Social Media] Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
    Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good!  … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis.
  • DAVE FLEET  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] Should you let social media conversations direct your business?
    Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business? Some social media practitioners are ready for this; others aren’t. Tweet. Product and Service Insights.
  • SOCIALFISH  |  TUESDAY, FEBRUARY 10, 2015
    [Social Media] The Art of Social Media Listening
    Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising. They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. Yes, you can see that now. 
  • FIREBELLY  |  THURSDAY, NOVEMBER 19, 2015
    [Social Media] 3 Simple Ways To Show Thanks To Social Media Followers
    The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2 Retweet. Retweet, regram, repeat! You should be sharing theirs too.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 20, 2015
    [Social Media] Eight Social Media Tactics Designed for Big Return
    Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. There were 30 people who were held captive and I got to spend two hours showing them some of the social media tactics they’re doing really well already, highlighting some of their colleagues, and then providing recommendations. Social Media Tactics Everyone Should Use. What other social media efforts can organizations do to create big return?
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks?
  • WEBBIQUITY SMM  |  MONDAY, APRIL 9, 2012
    [Social Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. Storefront Social. Inefegy Social Radar. Buffer.
  • HARP INTERACTIVE  |  FRIDAY, JANUARY 24, 2014
    [Social Media] 01/24/2014: Social Media Snapshot
    Categories: Blog , Facebook , Google , SEO , Social Media Marketing , Twitter Tags: Facebook , Google , HootSuite , Instagram , social media , Social Media Marketing , Twitter , uverVU Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending January 24, 2014: New on HootSuite HootSuite Beefs Up Analytics with uberVU In an effort to help [.] ( Read more. ).
  • PAMORAMA  |  SUNDAY, OCTOBER 28, 2012
    [Social Media] Social Media Marketing Has a Major Influence on Moms’ Buying
    Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].
  • MINDJUMPERS  |  TUESDAY, JUNE 26, 2012
    [Social Media] Social Media is Going Corporate [Infographic]
    Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. Blogging is still businesses’ fourth favourite social media tool, but it is in decline.
  • ARI HERZOG  |  THURSDAY, JUNE 30, 2011
    [Social Media] How Social We Are With Social Media
    They say we lack social skills. Technology Does Make Us Less Social. As more and more technology enters our lives, primarily social media, are we actually becoming less and less social? In some ways, social media brings us closer. Are We Becoming More Or Less Social? I don’t think it’s either. think the meaning of “social” is shifting. Our entire social network once existed of only the people within our village. When modes of transportation were invented, our social circle expanded. Social Media: Banning vs Blocking.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] The State of Social Media Marketing– Annual Survey Report
    Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. The report is based on insights from 320 marketers (social marketing leaders, experienced professionals, novice and dabblers) on social media trends from 2011 and predictions for 2012.
  • JASON YORMARK  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. I had the honor of getting to moderate one panel, speak on another, and participate in a Webmaster.fm Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social Media] How to Meet Your Consumers’ Social Media Expectations
    The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Similar Posts: What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]. Obviously. On the contrary!
  • SOCMED SEAN  |  SUNDAY, NOVEMBER 4, 2012
    [Social Media] What Do Your Social Media Updates Say About You?
    One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world. Have examples of social media habits that just shouldn’t be shared ? Or are you just taking photos of your latest burger at Jack-In-The-Box? Cheers!
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JUNE 8, 2015
    [Social Media] Social Media Purism Stupidity is what Gets You Fired
    Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media marketers, of which I’d like to say I’m part, established conventions required of true social media marketing. It’s been a constant theme of mine since I stumbled upon social media in 1993. Today, it’s social media.
  • MINDJUMPERS  |  MONDAY, MAY 2, 2011
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring tools out there?
  • PAMORAMA  |  SATURDAY, FEBRUARY 4, 2012
    [Social Media] Social Media in Higher Education
    There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. When used as an educational tool, colleges and universities have found that social media enhances the learning experience by enabling students and teachers to connect and interact in new ways beyond the classroom.
  • FIREBELLY  |  MONDAY, AUGUST 20, 2012
    [Social Media] Social Media Influencers vs Brand Advocates: 5 Must-Reads
    How should you approach influencers and advocates on social media? Social Media Influencers vs Social Media Ambassadors: What is Their True Value? By Raymond Morin At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. Blog Social Media Social Media Marketing brand advocates social media influencersFind out in today’s must-reads.
  • JASON YORMARK  |  MONDAY, JULY 11, 2011
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. RockMelt Review: Social Media Web Browser. Social Media Softwar
  • MINDJUMPERS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Social Media] How Social Media Strengthens Companies [infographic]
    Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Also social media make the distances between people shorter and allow for people to connect with each other across borders. According to the infographic a majority of organizations are using social media tools to strengthen their team.
  • FIREBELLY  |  MONDAY, OCTOBER 29, 2012
    [Social Media] Hurricane Sandy & Social Media: 5 Must-Reads
    When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. By Adi Robertson From tweets to SMS to data dumps, social media goes broad and deep in a disaster. Blog Facebook Social Media Twitte
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Social Media] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. Result?
  • SPIN SUCKS  |  MONDAY, APRIL 4, 2011
    [Social Media] Seven Ways Social Media is Changing PR
    Social media is a game changer for public relations.  It is bringing new challenges and opportunities to the profession and to savvy pros.  I have outlined seven ways that social media is changing PR. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. The social networks provide a wealth of information to PR pros on target markets, customer service, and media they want to pitch. They can now create new opportunities that may not have been available before without social media.
  • SPIN SUCKS  |  MONDAY, APRIL 30, 2012
    [Social Media] LinkedIn: Don’t Overlook The Social Media Underdog
    Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics  show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. LinkedIn Social Media neal schaffer professional development social media underdog
  • MINDJUMPERS  |  FRIDAY, APRIL 13, 2012
    [Social Media] Future of Social Media?
    We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Importance of Storytelling in Social Media. Google+ News Social Media Future if social media Google Project Glass technologyTweet The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life.
  • JANET FOUTS  |  MONDAY, AUGUST 29, 2011
    [Social Media] 7 steps to an effective social media plan
    I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. HEY! I’m a social media coach not a magician. Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it. What do you expect social media to do for you? Explore social networks. Interns?
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). Social Fresh ). Social Fresh ).
  • PAMORAMA  |  SUNDAY, JUNE 28, 2015
    [Social Media] A Comprehensive Guide to Your Social Media Image Sizes
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re You’re probably already using the visual elements of your brand on your social media channels. Use this guide to make sure that you’re making the right impression on social media: Facebook profile image dimensions. Check out this infographic from Spredfast to learn more about the complexities of social media image and video sizes: Social media image sizes 2015.
  • SOCMED SEAN  |  SATURDAY, JANUARY 21, 2012
    [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
    There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Hand social media activities over to a junior staff member or intern with no communications experience. formula for social media success. Cheers!
  • SOCIALFISH  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] How Some Big Brands Manage Social Media
    I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.  As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale. This also includes some discussion of social media management systems. Altimeter Webinar: State of the Social Media Management System Industry.
  • SPIN SUCKS  |  MONDAY, MARCH 21, 2016
    [Social Media] Ten Tips for Creating Influential Content Using Social Media
    When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. by Paula Kiger Related Stories Google+: The Social Platform We All Love to Hate Seven Brutal Truths About Digital Marketing Trends Five Social Media Trends for 2016. Comments Great points! You inferred this, but it is also important to be.
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, MAY 28, 2010
    [Social Media] Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is. The role of customer service online is becoming equivalent to social media marketing.
  • JANET FOUTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] How can using social media as an employee help my company?
    You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. This is about building your personal brand, but if you mention your company in your social stream then you are representing the company. Look to your corporate social media guidelines to see how best to proceed. If your company has a social media policy, understand it before you start. What industry is your company in?
  • SPIN SUCKS  |  THURSDAY, APRIL 28, 2011
    [Social Media] The Extinction of Social Media Agencies
    Ken owns Inkling Media in Lancaster, Pa., explain my reasoning to why I said agencies that specialize in social media will be out of business in two years (if you can’t see the video, please click here ). Do you think Ken is a social media specialist or a communication professional? The Extinction of Social Media Agencies originally appeared on Spin Sucks on April 28, 2011. Social Media extinction of social media facebook question inkling media ken mueller social media agencies social media agency
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] A Break from Social Media Is Killing Carnival Cruise Lines
    Beyond the human tragedy, the company has found itself in a social media crisis , brought on by – you guessed it – themselves. On January 19, just six days after the accident, the company’s Facebook update read: Out of respect for all those affected by the recent events surrounding our sister line, Costa cruises, we are going to take a bit of a break from posting on our social channels. But then…they posted on January 24 that the crisis was over and they were ready to reengage on the social networks. Thnx – @MickyArison.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Social media provides great way to connect with potential buyers. Social media provides plenty of ways to do this.
  • MINDJUMPERS  |  SUNDAY, MARCH 4, 2012
    [Social Media] How To Gain Value From Social Media Feedback
    Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. One of the greatest potentials of having a social media presence is the fact that you can gain insights from your users and use the data to create real business value. Read our previous post Social Data Is An Important Key.
  • PAMORAMA  |  SATURDAY, JUNE 23, 2012
    [Social Media] The 6 Types Of Social Media Users
    Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior.  Google knows what you’re interested in, but not what you’ve done. Facebook Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare Foursquare knows where you are, but [.].
  • JASON YORMARK  |  MONDAY, APRIL 2, 2012
    [Social Media] How I Fail At Social Media
    Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Social MediaThose are the ones that jump out at me these days.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Why Social Media Is So Important for Your Business in 2014
    Social media networks were a novelty 5 years ago, but today their importance is no longer debated.  Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In  Social Media Examiner’s  2013 End of Year Report, marketers now place  very high value  on social media marketing: 86% of marketers stated that social media is important for their business. Social Media is the Game Changer. Improved sales.
  • IDACONCPTS  |  SATURDAY, SEPTEMBER 20, 2014
    [Social Media] Are You Measuring Your Social Media Efforts?
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Always be honest with yourself when it comes to determining the cost of social media monitoring.
  • SOCMED SEAN  |  THURSDAY, APRIL 5, 2012
    [Social Media] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change. By blocking social media sites, employers are limiting their employees ability to collaborate with others in their industry. Digg this!
  • SOCMED SEAN  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] BrainDump: 101+ Things You MUST Know About Social Media For Business
    I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. I’d love to hear feedback (even if you disagree) on any of these. Social media takes time and energy. Cheers!
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, JUNE 1, 2012
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
  • JASON YORMARK  |  MONDAY, FEBRUARY 24, 2014
    [Social Media] Social Media Isn’t Going Anywhere
    I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0
  • MINDJUMPERS  |  THURSDAY, JULY 12, 2012
    [Social Media] Implement a Social Media Policy: Make Your Employees Brand Ambassadors
    Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. In the following, we are going to outline what exactly a social media policy is, what the benefits are from implementing one in your organization and which elements it can include. What is a social media policy? How does a social media policy benefit your company?
  • SOCIALFISH  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] The Social Media Pocket Guide
    We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. If you’re looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It’s even packed with fresh strategy inspiration from 15 different global brands and media properties.
  • MINDJUMPERS  |  MONDAY, JANUARY 23, 2012
    [Social Media] Global Social Media Adoption In 2011 [White Paper]
    Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. Regional social media adoption patterns: Here are some brief take-aways from the report. The State of Social Media In The UK.
  • SOCMED SEAN  |  TUESDAY, JANUARY 1, 2013
    [Social Media] [INFOGRAPHIC] Do Teens Prefer Social Media To Real Life?
    This infographic and the underlying study provides some interesting insights as to whether teens prefer to chat face-to-face or via social media channels like Facebook or Twitter. Facebook Featured Google+ People Social Media Twitter facebook infographic social social media social networking teens textingMany adults feel that teens are making a shift from in-person communications to digital ones.
  • SPIN SUCKS  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Five Ways to Humanize Your Brand In Social Media
    In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. You’ve been hired to handle the social media, so hopefully you are already a cultural fit. Each social media channel has its unique constraints and requires different execution. Social media offers a unique way to get a little playful with a brand. Social media is called social for a reason. Be useful: People are on social media to find answers.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 22, 2015
    [Social Media] The Truth About Social Media Strategy
    The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. Who is more likely to see what your business posts organically to social media across Twitter, Instagram, Facebook, and the rest? We “like” in social media what we actually like in the real world.
  • UNSPOKEN  |  THURSDAY, JULY 9, 2015
    [Social Media] 10 Effective Social Media Options Every Business Should Use
    Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Your links and text can get lost on other social networks over time, but your articles remain in one section – sort of like a portfolio for people to look over when they arrive at your profile. What simple social media tasks help boost your business? Call to Action button.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How social media is like spaghetti sauce
    What’s that got to do with social networks? We often look at social networks with blinders on. In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry! social business Social Media in Action mindfulsocial social sales
  • THE REALTIME REPORT  |  MONDAY, DECEMBER 31, 2012
    [Social Media] Top Social Media Stats of 2012
    What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users  (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion.  At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: At Facebook’s current valuation of $57.4
  • FIREBELLY  |  MONDAY, OCTOBER 26, 2015
    [Social Media] 3 Ways You’re Scaring Customers On Social Media
    Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Social Media Management Social Media MarketingHalloween is almost here. WHY YOU’RE SCARING PEOPLE. 1. You’re inaccessible and hard to find. Your customers can’t find you. There may by duplicate, unofficial or “rogue” accounts not managed by you. 2.
  • FIREBELLY  |  THURSDAY, JULY 26, 2012
    [Social Media] The ROI Of Social Media [Infographic]
    This infographic from   MDG Advertising  does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It also shows that companies are increasing social media plans and budgets. “What’s my return on investment?” ” This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life. But, that’s another blog post. Blog Kelly Rynard
  • SPIN SUCKS  |  THURSDAY, JULY 7, 2016
    [Social Media] Ten Social Media Truths About Chatbots
    To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Social Media Tools ai aol artificial intelligence Assist chat apps chatbot chatbots ChatFuel CNN is working with Facebook context collapse on Facebook conversational UI conversational user interface decline in intimacy on social networks facebook Facebook’s news feeds. Facebook recently announced that chatbots will be incorporated into Messenger.
  • SPIN SUCKS  |  MONDAY, JUNE 13, 2011
    [Social Media] PR Firms Botch 95% of Social Media Campaigns?
    Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. Gone are the days of hiring a PR firm because of their relationships with the media. PR Firms Botch 95% of Social Media Campaigns? That’s quite the statement! Well guess what?
  • PAMORAMA  |  SATURDAY, FEBRUARY 21, 2015
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers. 2. Follow her on Twitter at @pamdyer.
  • SOCIALFISH  |  TUESDAY, MAY 29, 2012
    [Social Media] Who Owns Social Media? Risk Management?
    First, I penned Community, Social  Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. Conference for Volunteer Management Professionals , a participant raised the question of who owns social media. In her nonprofit, the Marketing Department controls all social media efforts and anything the volunteer manager wants to post has to go through Marketing. So who owns social media in your association?
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social Media] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media StrategistTips and considerations. Let’s agree on terminology first. [.].
  • SOCMED SEAN  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
    know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media. Is the Marketing Cloud the next step in business social engagement? Cheers!
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 13, 2014
    [Social Media] Orchestrating Viral Social Media? Claiming #AlexFromTarget
    If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. Of course, so many people got to talking about the latest viral social media meme featuring Alex Laboeuf, a Target employee from Frisco, Texas, with a perfect jawline and a dreamy side swept mop, you may have heard about #AlexFromTarget even if you don’t keep up with what teenaged girls are talking about. . Claiming Credit for Viral Social Media? Did Breakr pile on when they saw an interesting viral social media trend gaining traction?
  • SOCMED SEAN  |  SUNDAY, JANUARY 27, 2013
    [Social Media] [COMIC] Parenting In The Age Of Social Media
    During the teen years, we have to worry about sex, drugs, and peer pressure and now the digital era has brought along new issues like sexting, online bullying and a host of other problems that come with social media. But social media doesn’t have to just be a difficulty for parents. Blogs Facebook Featured Humor People Social Media cartoon comic comic strip humor parents social media social networking teensParenting is tough. Image courtesy of bbaunach via Creative Commons. Instead, we have to figure it all out on our own.
  • FIREBELLY  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Social Media Horror Story With A Happy Ending
    Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), the excitement of what was originally a marketing push starts to fade into customer care and operational scale issues. Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. The clerk wouldn’t let me check-in, citing hotel policy.
  • SOCIALFISH  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] Who rules nonprofit social media?
    Check out the latest infographic from Craig Newmark and the team at RAD Campaign. It’s fairly self-explanatory. Find more info about it, including some of the findings from the data used to create this, here. As always, click on the image for full size. Useful Data
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, FEBRUARY 6, 2016
    [Social Media] Planning Social Media
    Planning Social Media
  • JANET FOUTS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Social Media is Not a Direct Sales Channel
    In these days of social media they Google and search social networks to find out more about a prospect before they even call them. If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect. Good sales relationships are nurtured, and the beauty of social media is the ability to nurture many more leads in one day than you possibly could face to face.
  • PAMORAMA  |  SUNDAY, APRIL 7, 2013
    [Social Media] Forbes Top 20 Women Social Media Influencers
    I was honored when I learned that Forbes included me in their list of the Top 20 Women Social Media Influencers. Social Media Haydn Shaughnessy, a speaker, author, and Forbes contributor who who writes excellent articles about enterprise innovation, released his annual list on Wednesday. Using Peek Analytics data and other criteria, he assembled a list of [.].
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, JULY 14, 2011
    [Social Media] Rest in Peace, Social Media Ninjas
    Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas. Social media specialists are the new normal. Oh, you were the Social Media Director for a political campaign? Photo courtesy of Flickr user Seth W.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 29, 2016
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). But it may also be a problem with basic B2B social media marketing strategy. Platform-Specific Social Strategy.
  • ALMOST SAVVY  |  MONDAY, JANUARY 30, 2012
    [Social Media] Is Social Media is the Brussels Sprouts of the Internet?
    To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. To my fellow social media aficionados, I realize this may come as a shock. A few days ago, I had a chance to have lunch with a dear friend. Naturally, given my work, the conversation turned to the topic of social media. frequently come across people who feel that engaging online or using social media of any sort is not for them. Using social media is not straight forward.
  • WEBBIQUITY SMM  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. What are the qualifications for such a role?
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Social media is not a weapon
    This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else&# and even litigation over interactions on social networks is common. Just because you have access to social media doesn’t give you license to swing your social network around like a mace. Not entirely anyway. happen to know her quite well.
  • THE REALTIME REPORT  |  THURSDAY, JANUARY 10, 2013
    [Social Media] Social Media Customer Service: Brands Respond More On Twitter
    A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” ” While Conversocial shows that the number of brand responses via social media is increasing rapidly, a recent study by Simply Measured found that top brands are still responding to only 14% of tweets.
  • MINDJUMPERS  |  MONDAY, MAY 21, 2012
    [Social Media] Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
    But the term “Social media” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. Similar Posts: Google Analytics Unveils a Set of Social Reports. Will Social Media Initiatives Change Your Google Ranking?
  • FIREBELLY  |  TUESDAY, JANUARY 19, 2016
    [Social Media] Using Social Media To Promote Your Products & Services
    Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. Need help promoting your brand’s products and services on social media? The post Using Social Media To Promote Your Products & Services appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media Social Media MarketingYou can watch his interview in its entirety below.
  • SOCMED SEAN  |  SATURDAY, MARCH 23, 2013
    [Social Media] 2012 Round-Up Of My Social Media Cartoons And Comics
    It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. In case you were wondering, my favorite comic that I created this year was the “Truth” In Social Media that questioned whether bloggers should strive to be first to report information or should work to be accurate in their information. Are You A Social Media Channel Changer?
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Social Media] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Blog Social Media business daily deals groupon livingsocial marketing promotionsThe opportunity is huge, especially given the worldwide potential for the company that gets it right, but it also offers the possibility of failing splendidly, as witnessed by the recent Groupon missteps. In April Groupon settled a lawsuit for $8.5 Digg Digg.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won. This infographic is brought to you by ExactTarget, a leader in social media marketing.
  • JANET FOUTS  |  TUESDAY, MAY 8, 2012
    [Social Media] Social Media Efficiency for Nonprofits
    I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and  volunteers when compared to more traditional marketing channels. They WANT to use social media effectively. Some of the tricks of the trade that help manage a social media engagement plan with a small team. Social Media Tips and Tricks efficiency webinarSo what’s stopping them from diving in? Two
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] How to Use Social Media Strategy to Reach Mommy Blogs
    This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. also highly recommend commenting on some of their articles and sharing some of their posts on social networks. There are a few different vehicles for social media strategy. This is a guest post by Vanessa Van Petten.
  • SOCMED SEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
    This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly bashed a local dairy company for no longer supplying their milk. It’s a great lesson that businesses can learn about how they treat each other in the social space. Share it in a comment!
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers. Dispel the myth that social media isn’t for B2B and tweet the truth. What B2B social media statistic are you most surprised by?
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Social Media] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place. social media marketing mistakes to avoid. 1. Not having a social media strategy.
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, JUNE 9, 2011
    [Social Media] Interview with Social Media Influencer: Tamara Littleton
    Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. At least, not for the sake of using social media. They don’t show the whole picture.
  • CONVINCE & CONVERT  |  SUNDAY, DECEMBER 28, 2014
    [Social Media] Are Social Media Jobs About to Disappear
    Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same. But as we close out 2014 I’m starting to wonder if the era of the Social Media Department is winding down? Is social media advertising?
  • JUSTIN LEVY  |  TUESDAY, JULY 3, 2012
    [Social Media] Scaling Social Media by Changing Your Mindset
    With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. Scaling social media, especially within an enterprise-level company, can be hard. This creates an intersection for the social media manager to deal with. How you might ask? What say you?
  • PAMORAMA  |  SATURDAY, JUNE 21, 2014
    [Social Media] Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Social Media Here’s what they found: Facebook. Facebook users like photos. Twitter.
  • MINDJUMPERS  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social Media] Why You Need a Social Media Policy in Your Organization
    In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Social media is great – it gives you great potential of reaching many people at lower cost. Chances that legal cases connected with dismissal from work stemming from social media use will be significantly decreased. Similar Posts: Implement a Social Media Policy: Make Your Employees Brand Ambassadors. is lost.
  • MINDJUMPERS  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] A Day in Life of a Social Media Manager [infographic]
    Tweet Searching the web, I found this infographic illustrating a day in life of a Social Media Manager. More often, we are starting to see job postings regarding a position as a Social Media Manager, and it is definitely one of our time’s fastest growing job positions globally. But what is a Social Media Manager actually doing? How much does a Social Media Manager earn? Who is a Social Media Manager – and how much experience does one have? Social Media Definition by Peeing [infographic].
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 2, 2012
    [Social Media] How Social Media Reflects Human Behaviour
    How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. Social media moves mountains – and governments. In recent times, we’ve seen many examples of how the dynamics of social media can be utilised for other communicative needs than sharing the casual update, photo or link. The social storm.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 25, 2014
    [Social Media] How NOT to Run Your Social Media
    Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. With that in mind, here are my top five tips to help you avoid some common social media errors. 1. How NOT to Run Your Social Media is a post from: Waxing UnLyrical.
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