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    [Social Media] Protect Your Reputation And You Need To Fix It
    Write a few blog posts, guest blog on another blog or two (or three or four), and create a few social media mentions. The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. However, sometimes things happen, so you should be prepared. If you do need to fix your reputation, then the best strategy is to be ready for it. Otherwise, your could end up with a worse reputation.
    [Social Media] How can Foursquare benefit B2B? « Wisdom London
    Follow Wisdom London on Twitter for more on social media, marketing, business and communications strategy. Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on July 25, 2010 at 1:26 pm and is filed under marketing strategy , social media with tags Foursquare , location-based marketing , social media , Starbucks , twitter , Whole Foods. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? Well, my take on this is, “sometimes&#.
  • SCOTT GOULD  |  TUESDAY, JUNE 29, 2010
    [Social Media] Another look at Scattering Seeds
    This is contrary to most internet and social media marketing which is purely about volume. Something that my social sales funnels make room for. 5NigmIlPr9k. If you can’t see the above video, click here , or watch it directly on YouTube. This is a quick clip of me on Tuesday 15th June in Helsinki, chatting about how Like Minds Conversation Helsinki came together. wanted to show it because I’ve having another thought about value vs volume and also about spreadability being like scattering seeds. Value vs Volume.
    [Social Media] Semphonic Webinar 1/11/12 and Web Analytics Thoughts (Web Journal)
    Today (1/11/12) is the Semphonic Social Media Measurement Tools Webinar with Gary Angel, [.]. I like nice pictures and I’m starting this post with one of them (you’ll need to read to the bottom of the post to find out a little more). aaa aaa Just stop, and think about this diagram for a minute.  6Degree. 6DEGREE Semphonic Web Analytics 6Degree Gary Angel
    [Social Media] Seth Godin Is Weird
    His latest book, We Are All Weird , is a blunt look at the end of mass media and what this all means to marketers still scrambling to save traditional advertising (hint: it ain't pretty). media hacks. online social network. social media 101. social media marketing. Episode #273 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. Enjoy the conversation.
  • STAY N' ALIVE  |  SUNDAY, JULY 10, 2011
    [Social Media] Selling is Dead - Free is the Newest Trend
    As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. Their own website and their connection to social media websites, not paid advertising, is what made the sale. Technology social book reviewsNote from Jesse: I've always been impressed by the work of Mike Stelzner. He was right. You Don’t Believe Me.
    [Social Media] HEALING online with VIDEO
    Marketing on the Internet + Social Media sites. 1. Most Vmail purveyors allow full integration with your social networks to share on Youtube or Facebook, etc. There are millions of Healing Practitioners around the globe, with much to offer the world in terms of healing, training + moving forward, but many are struggling to put food on the table in these economic climes. They would do well to seek other marketing tools + platforms to get themselves into the world globally. So what should Practitioners consider in this economic climate ? 1. Where are things headed ? MOBILE.
  • TWITIP  |  FRIDAY, AUGUST 27, 2010
    [Social Media] How to Get More Retweet Action on Twitter
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip David Cantone @DavidCantone David Cantone is a blogger and an entrepreneur involved in social media and marketing 2.0. And finally, my best piece of advice: be a good twitter user , be social, actively engage your followers, build meaningful relationships and your retweets will skyrocket for sure. If you’re a good twitter user and you’re social, people will appreciate you and what you write.
    [Social Media] Moving Forward
    It has been a pleasure to work with WCG, and to be able to do so while writing Social Media Analytics [.]. While I have been known primarily online for my WebMetricsGuru blogging, for the past 14 months I was also working with the New York offices of WCG (a San Francisco based marketing communications company). Web Analytics WebMetricsGuru Inc
    [Social Media] Fetching Friday – 20 Marketing Links
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media. Social Media / Social Networking. How to Setup Social Media Discussion Groups for Business – How social media groups work for businesses and how you can benefit from them as both an owner and a member. Top Five on Friday. The Resources Mashup.
    [Social Media] Bye Bye Facebook, Bye Bye Twitter
    Six years on Facebook and three years on Twitter taught me a valuable lesson: social networking sites are about more than being social and can be the impetus for business, income, and relationships. My friends and followers on those sites, and you, dear reader, are encouraged to continue reading this blog for multiple articles on social media marketing every week. Please stick with me as I evolve in social media. -- Thank you for reading Bye Bye Facebook, Bye Bye Twitter at AriWriter. My accounts will remain active. Maybe a year. Who knows.
  • DANNY BROWN  |  FRIDAY, MAY 6, 2011
    [Social Media] The Parables of Business
    The Parables of Business originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Next week will see the release of the first Bonsai Interactive premium ebook, The Parables of Business. collection of stories and (as the title suggests) parables and old tales, the ebook looks at business from the eyes of storytelling, and how old tales can help us forge new mindsets. special discount code will be sent out with our newsletter when the ebook is released. Cheers!
    [Social Media] The Question of Context in Meaningless Data
    Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. Insights big data social graph Instant relevance.
    [Social Media] Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz
    Topic: The Social Employee. Last year, I had the privilege of delivering a talk called “The Rise of the Social Employee” at TEDx Navesink (@tedxnavesink). In the speech, I followed ideas first presented in our book The Social Employee (McGraw-Hill, 2013), co-written by myself and Cheryl Burgess (@CKBurgess). Where once all communications came from a combination of the top brass and the marketing department, social tools have made individual employees more visible than ever—and more likely to be heard. The social employee is this voice of authenticity. Develop.
    [Social Media] The Age of The “Synthesizers”
    With so much knowledge being distributed through social media everyday what is it that helps us assimilate knowledge into meaningful use? Our interest vary at any moment and the variables that influence our interest are primarily education (knowledge), relationships (people) and media (online and off). Social media impacts our education and our learning ecosystems. Read both these definitions again and then thunk about what people are doing using social media. Knowledge is not useful unless it has meaning to us and meaning comes from relevance.
    [Social Media] Web Lead Tracking Explained: How to Get High Quality Leads with the Internet
    In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. We normally start recommending this approach when a firm’s media spend exceeds $5000/month. Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can’t. Simple Phone Tracking. Get On Track.
    [Social Media] All Apologies
    Social Media actually makes communications a whole lot trickier. While there's no saying that the lawsuits won't happen regardless, the way a corporation is structured and the way the legal system works forces a very non-Social Media approach to happen. If they stumble, if they try to hide the facts, if they start hiding behind those lawyers and senior management mumbo jumbo, Social Media shall set them free (and not in a good way). social media. What else should I be? All apologies. As a consumer, it seems simple enough: apologize. Wrong.
    [Social Media] Revolt? Day 2, Another Fail Dominates Front Page
    Tags: Propeller Social Freshness social media fail
  • SOCIALFISH  |  TUESDAY, MAY 13, 2014
    [Social Media] HR Reinvention: A Strategic + Interactive Conference for HR Leaders
    Related Posts How to Lead Your Way to a Social Organization 5 Elements Of Your Association’s Brand How Does Your Department Support Your Culture? Generations and Inclusion Using Psychology to Attract Social Media Donations for Your Nonprofit. Guess where Jamie Notter and I will be on May 22?  In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us. HR must emerge as a fearless leader. At the end, we will be different. REGISTER NOW!
    [Social Media] The Case Against Facebook As A Community Platform
    percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform.    But the case is compelling. Lets look at some figures.    Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
    [Social Media] Set Your Talents Free
    Related Stories Opening Day, Opening Weekend, and Launch – Friday Flutterings Fix the Part to Fill the Whole BuzzSumo – Search Engine for Finding Content, Keywords, Influencers, and Social 3 Tips to Engage and Serve With Social Media. Some business owners are creative types, Not always behind a counter or desk. Wanting to show their talents and tools, Needing more than simply words to express. Maybe it’s the sound of four-on-the-floor , or how to put pencil to card. Sometimes it can be a project really super duper big. And set your talents free.
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Social Media] Real Life, Real Time: The Blind Camera
    Dan on A New Focus on Social Business Strategy. Real Life, Real Time is a lovely description of this camera which allows you to press a red button to take a photo as you would like any other camera. The neat twist on this is the fact that the camera will then present you with an image which has been uploaded by someone else at that moment in time on the web. absolutely love the idea of this although slightly freaked by whatever photo could end up being delivered to your phone. I am presuming there is some filter, I pray there is some filter. Have a read here.
    [Social Media] What the Changing World of PR Means to Today’s Organizations
    Last week was an interesting week in the high-tech, social media, Internet geek world. And  rage on the social networks  helped get the NFL referees back to work. No more media impressions and advertising equivalencies. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s  shutting out third-party app developers. Then, Justin Timberlake announced  a new MySpace , taking advantage of the hits Facebook has had on Wall Street. Never before have we had so little control…and so much control. PR Today.
    [Social Media] Defining Your Keywords
    Social media. Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “ Yahoo! Style Guide : The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.”. If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, managing mechanics, resources, and so on. Create Your Keywords Foundation. Public relations firm. Now comes the fun part. 
    [Social Media] Blog Mastery Weekend Assignment #9 – Commenting Mistakes That Make You Look Like a Schmuck
    After reviewing over 4,800 comments on Pushing Social, I’ve developed a pretty sensitive ear for bullsh*t artists and attention moochers.  On the other end, there are some excellent bloggers who make little mistakes that kill their reputation and test the “host’s” patience. Although I hate sounding like the social media etiquette police, there are several faux pas to watch out for: 1. Extend don’t Echo :  Pushing Social commenters rock because they often add a new angle or perspective to my posts. H ow are you using comments to attract readers to your blog? wink}.
    [Social Media] 10 Things Epic Copywriters Do
    If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 6. If you don’t have a demonstrated track record of building a social following and creating engaging content for the web, you’ll struggle to gain employment or clients. 9. Image source. The world’s greatest copywriters aren’t just writers. Investigative Research.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense WHAT PROBLEMS DO YOU SOLVE? David said that if you are going to pitch media on a story, be prepared to answer the question, “What problems do you solve for your customer?&# know I should be using the social web to market my practice but how do I cut through the clutter, noise and disruption? The problems I love to solve also involve your passion for social media.
    [Social Media] Updates + Holidays = Crashed Website
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Updates + Holidays = Crashed Website January 11, 2009 by Taylor Marek Hope everyone had an awesome Christmas and New Years! I’m finally back on track writing. Taylor is a 21 year old New Media Visionary on a Journey to change the World. What I thought would be a simple update from wordpress 2.5 to 2.7 on my site turned into a couple weeks of error messages. See you tomorrow (or later in the day if I decide to write another post )!
    [Social Media] But I thought this stimulus package was supposed to help!
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me But I thought this stimulus package was supposed to help! Oh, don’t even get me started on that path. I’ll let my tweets say it all (be sure to read these in order): [link] [link] [link] [link] [link] If you haven’t already read this post, please do: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. Was I wrong in thinking this? Did we do something worse? Yup, it seems we killed the market.
    [Social Media] On the End of the Podcast Peer Awards
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me On the End of the Podcast Peer Awards February 24, 2009 by Taylor Marek Yes, it is true. You will find this article, as well as any podcasting article over at my premium site, [link] Here is the link: [link] Taylor is a 21 year old New Media Visionary on a Journey to change the World. What youve just read are some insights hes gleaned so far. 150) I was bought by Mashable! · Disclosure Log in
    [Social Media] The State of Facebook
    Every time the social media giant rolls out a new product, feature, or statistic, the world’s news sites make sure you know about it within minutes.  Summer months are typically a slower month for social media sites as college students cram for finals and change into their summer routines.  It could also be that Facebook has finally hit its saturation point.  While they are large, important countries that adopted the social network early on, Facebook is incredibly popular all around the world.  Credit. million.  Could this be the end for Facebook’s growth? 
    [Social Media] Resonate – New Sound Tool to Spark Your Creativity at Work!
    Similar Posts: China: The Most Popular Social Networks. China: The State of Social Media. The page is blank. Just as your mind. The only thing that concerns you is how you will make your deadline. What do you do? You could turn the radio on and hope to hear an inspirational song, or you could log on to Resonate and listen to music that inspires people in the same business as you. Ad Age and Spotify have joined together and made a new platform for communities. When you have signed up and made a profile you are able to create playlists based on themes, moods and situations.
    [Social Media] I Still Believe
    In the 3 years or so that I’ve been working in and around social media specifically, I’ve seen some amazing things happen. I’ve been in awe of the implications, the changes, the subtle shifts (and the not so subtle) that have been happening in the way we communicate with one another, be it business or personal. Controversy catches eyes, and it’s all the rage right now to, well, rage against the machine that is social media. jeanniecw I myself am sick of hearing about the “death&# of everything from social media to the Internet at large.
    [Social Media] Week in Review: Posts and Podcasts September 21 – 27, 2014
    ConverStations blog posts you may have missed this week: Same World Different Lens (Thoughtography) Making Connections Like a Railroad Freelancing to Supplement Your Business Loyalty Programs Build More Than Just Business Cloud Computing: Making the Move Without Fear The Most Useful Promotional Products in a B2B Environment How Social Media Can Drive Traffic and Sales How to Craft the Perfect Social Media Strategy: Day-to-Day SmallBizTracks Daily Podcasts you many have missed this week: SBTD 73:  Always Room for One More Good One SBTD 74:  Should I Launch a Loyalty Program?
    [Social Media] Week in Review July 20 – 26, 2014: Posts and Podcasts
    Social Media for Small Business – Pros and Cons. Related Stories Social Media for Small Business – Pros and Cons Hacking Isn’t All Negative – Think Like MacGyver The Customers Love Cheese Week in Review July 20 - 26: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. Your Face is a Conversation Station.
    [Social Media] Personal Online Reputation Just Got Easier Thanks to Google
    Here’s how to push the bad results down and boost your own positive results: Fill Out Social Media Profiles : Make sure all of your social media public profiles look professional and show the person you want others to see. Fill in all available fields for each profile and set up something with as many social media channels as you can. Use LinkedIn : LinkedIn is there for professional networking and creating a professional profile in a social way. Luckily for many people, Google solved the problem for them recently. You Were Arrested for What?
    [Social Media] Quality Thinking Time at Defrag
    If you're serious about the topics we discuss here—social media, analytics, intelligence, and everything else that matters—you should be in Broomfield, Colorado for Defrag. We can do a social media analysis meetup on the 16th. Do you have your calendar handy? What are you doing November 17th and 18th? After last year, it's at the absolute top of my conference list for the year, and it should be on yours, too. This year's agenda is all over our topics. Plus, I get to speak this time. Considering the quality of the Defrag crowd, it's an amazing opportunity.
    [Social Media] B-to-B Marketers: What Are You Doing to Retain Customers?
    Processes - Customer surveys, social media monitoring and customer engagement tools to understand how each customer is engaging with you. Depending on what industry you’re in, the rule of thumb is that it takes anywhere from 5-9 times more effort to get a new customer than to keep an existing one. So why don’t we spend more time nurturing the ones we have? We’re all guilty of taking customers for granted sometimes. recently read an article on, The 7 Ps of Customer Retention that I thought was appropriate. Treat your customer as a person.
    [Social Media] Age of Conversation 3: Time To Get Busy!
     Social media is all about the stories. This This tale could never have happened without the technology of the Internet, the culture of social media and the generosity of over 100 people from all over the globe. . It is also a case study that reinforces that social media does create real and sustaining relationships. In 2007, they asked people active in social media to write 1 page. This social media book is divided into 10 sections: 1. Pitching Social Media. 8. No one would make a penny. Influence. 3.
    [Social Media] Snapping at Synapses: Why Digital Death Sucks
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself. Mainstream media reacted, by and large, with a yawn. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence.
    [Social Media] [VIDEO Book Trailer] @Bl­ueFocus @SocialEmployee (McGraw-Hill, 2013) Möbius Model #SocBiz
    New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). proposes a new way of looking at relationship-building and social interaction in the digital bazaar, one with infinite possibility and endless points of entry built right into its DNA. So what does the möbius strip have to do with building a culture of engaged social employees? See what others are saying about The Social Employee and order your copy today!
    [Social Media] Making Your Community More Responsive
    Promote discussions through social media channels with links back to where members can reply.  Does your community have a low level of responsiveness? Are there a large number of discussions with a small number of replies? Do members have to wait a long time to receive a reply to a discussion? There are a few simple tips to increase responsiveness. Ensure every discussion receives a reply within 24 hours. You need to work hard or have volunteers to do this.    Create a weekly list of unanswered questions/toughest questions.
    [Social Media] Low tech sincerity can build stronger emotional relationships
    No social media. As many of you know by now, our son Enzo was born a few days ago. It has been a long road for us and our happiness is immeasurable. The entire process has been emotional, especially his birth and the last few days. There’s been an outpouring of support and love which we are so humbled by and completely appreciate. There’s also been a lot of “acts&# that have been remarkable and have left a deep mark on me. This story is about one of them. As I was checking the mail, I found a large envelope hand addressed to Enzo. Nothing fancy. No QR codes.
    [Social Media] Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration
    14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. How to update Facebook status and Twitter with Rockmelt – a look at a new social media management tool. social link building tips – how engagement can build links. Comparing SEO and social media as marketing channels – what drives traffic and converts for whom. The Resources Mashup.
    [Social Media] Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey
    Revenue from local digital advertising continues to rise, driven by social advertising and local search. According to the report, several local media segments, such as mobile search and online video, are on target to exceed this overall growth rate. Jed Williams, program director for social local media at  BIA/Kelsey , commented: “If you look at the overall growth of mobile social advertising, it has the most explosive or volatile growth of all of the various components of social advertising.”. Online sales on Thanksgiving grew by 17.4 SOURCE: [link].
    [Social Media] Why Suing Old Navy Is Bad News For Kim Kardashian
    He does social media management for    KimberMedia  and teaches at  @bgckids. Heard of the Kim Kardashian-Old Navy controversy? Kardashian is suing Old Navy because it aired an ad in February starring a model who, she claims, looks like her. You can see the ad here. According to AdWeek , Kardashian is suing because, “Her intellectual property attorney Gary Hecker (says): ‘Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.’&#.
    [Social Media] It Is Time To Evolve
    Unfortunately, nobody else has an answer to that question either – none of the pundits or anchors produced anything except the tired argument that we tried Socialism and it failed so therefore more Capitalism is the only way to fix Capitalism. The Internet and social media have shifted the factors of production away from land, labor, and capital to a higher order of human organization.   People today produce things with knowledge – social, creative, and intellectual knowledge.  I saw a Fox News commentary on the Occupy Wall Street movement.  It’s a Simple Problem.
    [Social Media] The Power Of Direct Relationships
    Is it directly with the brand or with an online social network? On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. In contrast, 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks." mass media. online social network. social media.
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
    [Social Media] As Life Moves Beyond Web 2.0…
    And to go along with this social media and smart phone craze, everyone has experienced the effects of the economic meltdown, continuing environmental concerns and a slew of other issues. Neither is the online  growth of traditional media. Many of the things we use – the smart phones, pads, Xbox, TVs and laptops to the apps, social media, the web and Xbox Live – not only overlap in functionality but also in purpose and use. The Social Media Revolution is one of the greatest paradigm shifts to occur within modern society. We’re not mind-readers.
    [Social Media] Two Things That Should Rock Your World
    As more and more brands still struggle with the browser-based Web (and this includes everything from website development to social media and e-commerce), the Web as we've known it evolves. I'm also willing to bet that once we get mobile ubiquity (when we're able to do on mobile what we're doing right now with the browser-based Web) that it's going to make our usage (and this includes buying online and social media) look like a joke in terms of usage and consumption. Now, start thinking about media that's more active (Facebook, Twitter , etc.), social media.
    [Social Media] Article Marketing: Get More Web Exposure For Free
    Tags: Social Media and Internet Marketing Absolute PA blog article submissions benefits of using a Virtual PA business support Internet Marketing Services posting articles on the internet VA Tips for business virtual assistant services Virtual PA services
    [Social Media] The 2012 B2B Content Marketing Benchmarks, Budgets and Trends Report Is Out
    Article posting and social media (excluding blogs) are the most popular tactics. Marketing Trends Social Marketing 2012 b2b content marketing benchmarks budgets and trends contnet marketing institute marketing profs research report content marketingThe Content Marketing Institute and MarketingProfs  second annual research report is out and as usual, both CMI and MarketingProfs have a great handle on what’s happening in the B-to-B space. It’s worth the read. Highlights include: Content marketing remains a top priority for marketers in 2012.
  • COVISIO  |  MONDAY, JUNE 29, 2009
    [Social Media] Email Marketing - Still Friend or Foe (Part II)
    Home About this Blog About Me My Comments Elsewhere RSS Covisio Syndicate Subscribe in a reader About Me Alex - Alexandros Poulos is Covisios Managing Director and co-founder. He enjoys technology marketing, innovative thinking, and living by the sea. Alex is the main contributor of the On the Scene marketing blog. Learn more about me here. Email Marketing – Still Friend or Foe? What is it in for ALL?” Don’t forget that email is a touch point for potential and existing customers. Never bug these people without a clear goal in mind for you but also for them. Content. Tactics. Metrics.
    [Social Media] Favorite YouTube Channels for Small Business
    Related Stories Conversation Stations: Platforms for Your Business Do You Really Connect via Social Media Invitations? A great way to educate and equip yourself and your business is by subscribing to YouTube channels. Not only can you learn from the information shared on the video, but watch for clues on how to improve your own videos and channel. Here are a few YouTube channels I recommend most to small business owners. Google+ Your Business. Here’s a recent video from the Friday in 15 series: An Intro to Mobile Websites: Can''t see the video in your RSS reader or email?
    [Social Media] 4 Questions to Develop Your Personal Branding
    Furthermore, social marketing is - in a sense -   personal coaching for your brand. Here are some questions that can help you both as a personal brand, developing a social brand or even ahead of an appraisal. Social Marketing is Not Science or Art. Social Media has Changed How Your Customer Thinks. Personal Branding brand marketing return on influence appraisal personal brand coaching + social marketing social marketing personal coaching personal branding coaching + brandFor me though coaching should always start with yourself. Related articles.
  • GET SOCIAL PR  |  MONDAY, JUNE 7, 2010
    [Social Media] Five Must-Read Links To Make Your Community Successful
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. It is at the core of living social online. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR. Here are five outstanding resources you might want to consider before starting or influencing an online community. Join me, please.
    [Social Media] Living Social: 10 ways of using Posterous at work or home
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Living Social: 10 ways of using Posterous at work or home June 10, 2010 Chuck Gose, a colleague of mine, has a nice little Posterous blog going where I found this little gem. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR.
    [Social Media] Privacy is Not Dead: Three Tools that Provide User Control
    view social media as a  revolution in interpersonal communication technology. The people at the forefront of social media have about the same percentage of completely private profiles. Social media marketing could become completely different. There might be a dearth of public data, potentially ruining business models based on analytics and social media marketing. What if the majority of social content is not public for brands to monitor sentiment? Notice the word marketing is not in that statement. Or read your personal email?
    [Social Media] Getting Organized with Evernote
    link] Storytelling Social Media Marketing PR Business & Technology Curated Stories June 23, 2010 [.] Much of the latest information about social media is found on the web and now I can find it in my Evernote file. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. think of Evernote as one comprehensive virtual organizer, idea bank, and file system for pretty much everything I do. Even cooler? Nifty, huh? Yeah, me too. Cheers!
    [Social Media] Changes in News Delivery Give New Power to Press Releases
    This has wrought some major changes in how journalist go about news gathering and reporting.   And since a large part of our job as PR practitioners is media relations, it affects our work too. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. The world is changing, how people consume media is changing – by the day. Forrester Research reports that 59% are active in social networks. News media is trusted less.
    [Social Media] Opting-out in 2010
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Opting-out in 2010 December 14, 2009 in social networking | Tags: 2010 predictions , social media , social networking Here’s something you can do to jump start your year, clear out your inbox and make better use of your time in the social space next year. Don’t say yes to every social media related invitation. Start opting-out. It probably isn’t coming. It was all junk.
    [Social Media] More Than You Would Like, Less Than You Think
    Recently I was speaking on a panel for gamification and social media, and was asked how much time and effort should be invested into these efforts. Social media is not free. Question: “In my Social Media efforts, is it as simple as just offering rewards and points, or is there more to it?&#. The answer of course depends,  but in my opinion I believe it can be summed up this way: “More than you’d like, less than you’d think&#. It is also not a panacea for all your business woes. Moral of the story? Answer: No. Socialnomics
    [Social Media] Does networking happen on Linkedin?
    Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Does networking happen on Linkedin? Posted September 14th, 2010 by admin and filed in Social Media , social media behavior Tags: Linkedin , networking , social media behavior , social networking , Taylor Ellwood View Comments On Linkedin, I’ve been running a little experiment. Social contacts are discouraged which I think is a good idea. Anonymous I see how it can work that way.
    [Social Media] Do Agencies Give Sound Advice?
    A new client asked me to attend a meeting with their marketing agency who was advising them on media buys. Interesting to note that no where in the proposal from the agency did they mention or propose any use of social media or related brand awareness opportunities using the internet. My Question: How will you verify that any call that comes into their office was initiated from the proposed media campaign? Their response: We could add a promotion to the media campaign and give the audience a code to use to get a discount on their first visit or future purchases.
    [Social Media] A Letter to Joe Fernandez of Klout
    Letter to Joe Fernandez of Klout originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. A couple of months back, I wrote about online influence tool Klout , and their approach to how they build their membership (they use opt-out profiling, versus the more widely-used opt-in). The main concern I had was the fact it was so difficult to leave Klout if you didn’t want to be seen as endorsing their product. So you can see the folly of that approach. image:  remuz.
    [Social Media] The Power of Data
    As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent. The Power of Data is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. But data sitting in silos doesn’t help anyone. least of all the customer. Make discovery relevant.
    [Social Media] User engagement doesn't happen overnight « Online Community Strategist
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed User engagement doesn’t happen overnight March 14, 2010 in Community Engagement | Tags: online communities , user engagement Its one thing to charge someone with growing your membership, but quite another to truly understand what it is you’re asking. days ago This one caught my attention: Junk research, shabby journalism and social media. What are those resources you might ask? But wait! Serious swagger!
    [Social Media] Measuring Public Relations Outcomes With Seth Duncan
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. » Right? So here I am! Right?
    [Social Media] What Google's Real-Time Search Means for Brands
    pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. Google’s real-time search is poised to have a significant effect on brands in the social media space. Brands that are highly engaged in the social space will reach out. Companies with a commitment to social media engagement, a solid digital PR strategy, and great customer service will reap long-term benefits.
    [Social Media] Fueling Change Is A Rebellious Act
    Amara’s Law says we overestimate in the short term and underestimate in the long.  So while many pundits are over estimating the short term impact of social media most, if not all, under estimate the long term impact. The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion. Albert Camus. Digital tools surround us. Every tool enables more and more communications. Communications have become like air… many can’t survive without it. On the horizon everything will be changed. The Pace Of Change Has Changed.
    [Social Media] You Will Love Danny Brown
    If his name sounds familiar, you may know him through his founding of the 12 for 12K Challenge , a social media for social change campaign, or for co-founding Canadian marketing firm Bonsai Interactive. Visit , and maybe you will love him, too. -- Thanks for reading You Will Love Danny Brown , the latest article from my blog on the social web. Media bloggingMany thanks to long-time commentator and fellow web writer Danny Brown for publishing a guest article of mine on his blog recently. also write a blog from my city council desk.
    [Social Media] Americans Drink Too Much Coffee
    The post Americans Drink Too Much Coffee appeared first on Soshable | Social Media Blog. I’m not trying to be judgmental here or anything. It’s easy for me to say things like that when I’m a tea and smoothie drinker. Then again, I do love the aroma of coffee brewing. Maybe I’ll just add to the American obsession for coffee by brewing it and letting it sit there for a while. Nevertheless, here’s an interesting motion graphic on the subject. Featured Offbeat Beverage brew coffee Coffee preparation Drink food shopping United States
    [Social Media] It’s Official: We’re Hooked on Empire Avenue
    At Soshable, we strive to get not just report the latest and greatest in social media but to also be a part of it. Empire Avenue Featured Social Games empire avenue soshableEmpire Avenue is no exception. In the coming weeks, we will be reaching out to the team at EAve to see what’s planned for the future. In the meantime, we’re just going to be sitting back and playing along. You can follow us at Soshable on Empire Avenue.
    [Social Media] Was Eleven Years Of Relentless Blogging Worth It?
    Still, I get asked - more often than you might think - what the future holds for social media? I''ll often refer to myself as a Presentist over a Futurist, and that''s mostly because we''re quick to move on to something else, without paying true reverence to what we have. Social media is still all about blogging. The future of social media is deeply rooted in blogging. The real "winners" of social media today are the Instagram and Snapchat plays: quick, fast, mobile, images with small commentary. media appearance. Onwards.
    [Social Media] Can I Have a Word? Five, Actually
    – and it airs every Saturday. I’m on the first Saturday of each month, from 11 – 11:45 a.m., to talk about social media as it pertains to your career and business. Don’t worry, I’m not going to launch into a diatribe or give you something really heavy to read. just wanted to update you on what has been, and will be, going on on the WUL front (as well as my own). Also, there is no particular reason for the gecko photo, in case you were wondering… I just felt like using it! Here goes. I’m going on vacation! Why CR? In a castle. 12-1 p.m.
    [Social Media] The Power of a Question
    Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America , The Social Habit , The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. Election exit polling data to all major media outlets. The Power of a Question is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age.
    [Social Media] Know Your Audience
    In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Yes, it probably gets your attention. Many people I’ve shown it to outside the advertising and marketing world found it funny and some even called it “effective”. But in my holistic view of marketing, this ad was an epic fail. Again, consider your target market.
    [Social Media] It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    Numerous times as she spoke I wanted to take notes as she’d been experimenting with techniques I’d not come across before – particularly around Pinterest and social media. Social Media & Viral Growth – Uncover the mysteries of capturing and retaining viral blog traffic through social media and learn to determine which social media platforms are most valuable for your own audience. The Short Story. Check it out here. The Longer Story. Ruth shared with me the story of starting her blog Living Well Spending Less in 2010.
    [Social Media] Are Your Sales and Marketing Departments on the Same Page?
    Social media and the internet in general has changed the way people buy. Social  - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. If you liked this post you might like: Are You Getting Your Sales Force Involved in Social Media? . How Does Social Media Impact a B-to-B Purchase? Marketing Tips Marketing Tools Social Marketing Traditional Marketing duct tape marketing john jantsch tips on how sales and marketing can work together
    [Social Media] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. Promoting your content on social sites like Twitter can make it go viral. Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
    [Social Media] Are You A Small Minded Business?
    We’ve all had these clients who are extremely difficult to work with, want the world for pennies, and don’t understand what social media really is. They still see social media as some “fad&# leads to quick returns and a well-recognized brand. Before you dive into marketing, branding, business development, social media, etc, look at your current business model and see if it’s working for you. He also blogs at That has become the mindset of many SMBs (Small Minded Businesses). Being Disconnected. Let’s talk.
    [Social Media] Five New Year's resolutions for community managers
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Five New Year’s resolutions for community managers December 30, 2009 in Community management | Tags: community manager , online communities Want to make a few changes in your online community in 2010? days ago This one caught my attention: Junk research, shabby journalism and social media. Consider adopting these resolutions. If you like them, don’t wait two days. Start today. They know your work.
    [Social Media] Association Crisis Communication Kudos: Nuclear Energy Institute
    stayed there for I think two or three years, working in media relations. Fast forward to today and the horrible disasters in Japan and the subsequent nuclear reactor disasters, and I can’t help but think back to my early association days and wonder how things have changed since then in terms of media relations. So out of curiosity I visited NEI’s website and was so impressed with the way they’re addressing this crisis via both social media and traditional channels that I wanted to give them some props in my monthly guest spot here on SocialFishing.
    [Social Media] Community, Loyalty and the Power of Give - Danny Brown
    You might also like: The Indecision of Being a Blogger AdAge and The Power of Response The Power of Connection Tags: blog community , blogging , loyalty , social media 12 voices - share yours! In it, he highlights people who are doing a good job in social media. subscribe to danny subscribe by rss or network search this blog Lijit Search This Blog is Powered By Reader favourites Audi and the Super Bowl Social Media Shit Storm An Invite to Pimp Your Blog Are You Abusing Your Social Media Voice? Episodic content. This can work in two ways.
    [Social Media] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. company’s ability to monitor, track, and engage in conversations on social media platforms can determine their success among a new type of consumer. Timing and Frequency: How often does your competition post to their social profiles, and what times of day? What About SWOT Analysis? Image credit: Xhienne.
  • SPIN SUCKS  |  TUESDAY, JUNE 26, 2012
    [Social Media] Six Steps to Creating Content that Generate Leads
    It gets them new content once a month, the free price tag brings in several hundred attendees, and those people become leads for their social media monitoring software. There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs , shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, the more leads you generate. So get to it!
    [Social Media] We Are the Creators of Hate
    We Are the Creators of Hate originally appeared on Danny Brown - there's more to life than social media - all rights reserved. My kids are aged three and five. My daughter, Salem, is three and my son, Ewan, will be five in May. Both of them go to school. Salem goes to a “pretend” school, meaning she goes to private daycare, and our daycare lady takes Salem to a little school each morning where other kids her age play and learn. It’s almost like junior junior kindergarten. To them, they’re simply friends and teachers. Smelly. And probably a bastard.
  • ARI HERZOG  |  SUNDAY, AUGUST 26, 2012
    [Social Media] Why You Should Unfriend Facebook Friends
    One of my interest lists comprises 79 people (and climbing) in the social media marketing industry. You can subscribe to my list of social voices and view digests in your news feed. When he's not blogging, Ari helps brands improve their digital media marketing. Media Productivity FacebookThe average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. Generation Xer, my friends today number 334. But why?
    [Social Media] Super Bowl Anti-Marketing
    Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
    [Social Media] Building a Better Reddit, One SubReddit at a Time
    Upon a close examination, this may be a huge leap forward that infuses more of a social aspect into Reddit.  With people wanting more or better social news sites in their playground, Reddit may be able to increase membership and retain current members. It might just put Reddit more prominently on the social media map.  Read more on this social media blog or check out some of our social media recommendations. Tags: Reddit Social Media new features social news subreddits Blast. Pretty simple.  Pretty clever.  Share it.
    [Social Media] Is Twitter for Business Even Worth the Trouble | social crm.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. And for what? Interaction.
    [Social Media] Sharing Memories and Building a Powerful Personal Brand
    That’s one of the cool things social media has let us do is to share those stories with each other. “There are just some things I don’t want people to know about,” we often hear from social media resisters. Think about your family’s best stories. What are the stories that get told and retold during family gatherings — those stories that are passed down from generation to generation, father to son, mother to daughter. These are the stories that family legend are made of. You have to be willing to share those stories with people.
    [Social Media] Why Are Celebrities in India Obsessed with Twitter?
    India is no different, and events like the 2008 Mumbai terrorist attack (#mumbai) and the 2009 Lok Sabha elections (#indiavotes09), celebrities like Shahrukh Khan (@ iamsrk ) and Shashi Tharoor (@ shashitharoor ), and media organizations like NDTV and IBNLive are important drivers of Twitter’s growth in the country. So, they behave responsibly, because they have to protect not only their online reputations but also their reputations in their real social networks. I have seen that the three drivers of Twitter’s growth in each country are: 1. What do you think? Digg this!
    [Social Media] Don’t be Afraid to P**s Off Your Customers
    Customer service in the social media age is paramount! What?!  P**s off customers?! Well I never. You have to treat your customers like kings. Well… maybe. You can’t be afraid to p**s off your customers first so that you can make the experience better later. Good customer service isn’t about making sure that customers never get upset. That’s impossible. Good customer service is about responding quickly, acknowledging their concerns and improving your product based on their feedback. It’s about genuinely caring about every user that comes to you.
    [Social Media] Honored to be Ranked #19 in Top 200 #ContentMarketing Influencers & Brands by @mnburgess
    One of the most interesting byproducts of the social business era has been the rise of content marketing. Content marketing has become very important to social businesses, so much so that we dedicated an entire chapter to the subject in our best-selling book, The Social Employee (McGraw-Hill, 2013). Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. Please check out @SocialEmployee media buzz!
    [Social Media] 5 Thoughts from a Veteran Podcaster
    Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me 5 Thoughts from a Veteran Podcaster December 1, 2009 by Taylor Marek With the last month of 2009 upon us, and after floating around numerous expos and events, I thought I would share some thoughts about our industry as a whole. 1. Remember when “social media&# was nonexistent? Taylor is a 21 year old New Media Visionary on a Journey to change the World. Remember when Podcast Pickle hit Time Magazine in 2006? Am I missing anything?
    [Social Media] Ideas - Protected species of business
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Are you thinking forward? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger! Tips When You Find Thinking Hard!
    [Social Media] Do The Opposite
    Given the new world of transparency employees and customers are influencing market sentiment about any organization because of the fluidity of social media. Business structures, models and cultures are being challenged by the crowd. These dynamics are forcing organizations to examine historical beliefs about what it takes today to run a successful business. The very definition of “business structure, models and culture&# is being redefined.  These redefinitions eventually redefine how markets work and why they work. Thinking BIG is being replaced by thinking SMALL.
    [Social Media] Find Your Bravery
    This is the primary lesson that social media mirrors back to the world. social media. Who we are is not the same as what we post. When people ask me to explain the popularity of Facebook , I often shoot back that Facebook feeds the highest level of our most basic human need: self-actualization. It allow us to present ourselves in the way in which we would like others to see us. We''re all so deeply engaged in that activity. With that, we also know that by trying to please others/everyone we wind up pleasing no one. Especially ourselves. and know why you''re doing it.
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