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    [Social Media] What's Happening with Enterprise 2.0 Adoption?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What’s Happening with Enterprise 2.0 Clearly most companies are not able to see or understand the ROI from their efforts.  I think the key challenge is that ROI for a lot of social media and social business doesn’t come when you expect it to.  strategy , Social Business , social business strategy This entry was posted on Wednesday, November 25th, 2009 at 4:20 am and is filed under Enterprise 2.0 , Social Business.
    [Social Media] Seth Godin on Steroids: Here’s My Evernote Password
    One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. Eventually we would get the media cost, net-net, down to under $50 per new customer. Dan Glover, creative director of Mischief PR, said, “We believe that physical and social are one and the same. When I say integrated, it means they’re not only integrated across channels like social media, print, or banners, but also with the sales process. It’s no secret that I’m a huge fan of Seth. million. ” Source: Business Week.
    [Social Media] Are you Using Influence Marketing to Connect with your Target Audience?
    In today’s world where social media has become an integral part of our overall marketing plans, we can’t rely solely on the old standby of the Four P’s – Product, Price, Promotion and Place. We now have to learn how to manage and measure the brand influencers in social media marketing. Marketing Tips Marketing Tools Social Marketing danny brown influence marketing measuring brand influencers sam fiorella He concludes that by incorporating the M’s and the P’s, we’ll be better serving the customer. Who is the influence?
    [Social Media] Your Guide to Google+ : B2B Marketing
    Up until recently, the young social network has been in a sort of slow boil, picking up users and growing in popularity gradually. Veteran users and tech-savvy professionals know the truth, though, that Google+ is really everything they want in a social media network. Google+ sounds like it should offer something in addition to the the massive search engine does, right? Users are tired of Facebook, and are looking for something more than Twitter. Google+ is there, waiting for them with open arms. To the average consumer, it isn’t a sexy option just yet. But why wait?
    [Social Media] 6 Practical Steps To Earn The Pro Status In Your Niche
    Be it six figure pay checks, screen shots of skyrocketing traffic proof, stunning product launches, amazing social proof, and wherever they go, they’re looked upon – the pros do it. With the number of social media platforms already available and with the ones that pop up fresh quite often, its hard to be everywhere. You don’t need to be present on every social media known, on every forum or on every membership site. Initially experiment on a few social media platforms like Twitter, Facebook, and Google+ and see which audience convert well.
    [Social Media] How To Run A Successful Bilingual Blog
    Normally, this would be great for analytics, Google AuthorRank, and social media because it shows that your readers are interested. Blogs have become a staple for just about every business, every entrepreneur, and every brand out there. In fact, blogs have become so popular that it can make standing out from the crowd difficult. But with a unique angle, you might be able to give your company’s blog a fighting chance. bilingual blog, for instance, can expand your readership, attract new consumers, and raise your website’s ranking. Hire A Professional Translator. Give Yourself Time.
    [Social Media] It’s 2AM, Do You Know Where Your Organizational Information Is??
    In the modern day of social media, though, they can call the 800 number, tweet their problems, look for solutions in a knowledge base, email, complain in an online forum, post a video on YouTube of your product malfunctioning, or blog about it. If you’re curious as to how confusing it really is, just take a look at all the new channels being created in the social media space alone via the Social Media Prism ! Believe me…I understand the desire to just crawl back in bed and ignore social media. Tweet Sean R. More information?
    [Social Media] Vine Adds Loop Count, Updating Video Views in Realtime
    Michael Kelly, senior/media consumer communications manager at American Licorice Company, which owns Red Vines (a regular user of Vine) says: “With digital/mobile spend being under intense scrutiny, the ability to measure the performance of content is key. Related Stories Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign Social Media News Ticker: Crowdfunding Coming To YouTube Soon 76% of Mobile Video Ads Are Viewed In-App [Study]. Now with loop count, the number of people watching any Vine is updated — in realtime.
    [Social Media] Introducing Vokle and Seeking Your Participation in a Live Video Event
    Ari Herzog provides social media marketing and editorial services. Media videoVokle is a live town hall platform enabling anyone to broadcast video and audio to internet viewers, along with taking real-time video calls and text questions from the audience. Receiving seed funding earlier this year, the application can be embedded anywhere, such as below this paragraph. You won’t be asked to download any software or visit any other websites. Return to this blog post on Friday, November 18, 2011 at 11:00 a.m. Any questions? Thank you for reading!
    [Social Media] How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat
    We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. The concept of social learning is quickly establishing itself as a foundational concept in workforce training. See what others are saying about The Social Employee and order your copy today! Dr. Paul J.
    [Social Media] launches new visual dashboard
    launches new visual dashboard was written by Cendrine Marrouat and originally published on her social media blog, Creative Ramblings. News Scoopit Social Media content curationContent curation platform introduced introduced the updated version of its dashboard on Saturday. Now more visually focused, the dashboard is centered on a user’s personalized Interest Graph. The home page gives curators instant access to the most recent posts on the topics they follow. Read more at
    [Social Media] Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.
    Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Yet Another SXSW Post (And, No, I Don’t Know If You Should Go Next Year) Posted by Irene Koehler in Business , Networking on March 25, 2010 | 2 responses I wasn’t going to write about  SXSW (South by Southwest). After
  • TWIST IMAGE  |  SUNDAY, JUNE 12, 2011
    [Social Media] The Extinction Of The Marketing Dinosaur Professional Is Imminent
    media hacks. online social network. social media 101. social media marketing. Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start shifting their ways to not only embrace these new Digital Marketing channels, but to use them to unleash the most power form of Marketing that has ever been created? His perspectives are always fresh and direct. As usual, he holds no punches. Enjoy the conversation.
    [Social Media] Should You Care About Instagram Video?
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? This is not the case. Youtube and Vimeo (and Wistia) co-exist. See what I mean?
    [Social Media] We're All Recovering Somethings
    Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives We’re All Recovering Somethings July 16, 2010 | by Amber Naslund View Comments I have a confession to make. I was a social media novice once. I was even a bit of a purist. A few years ago, I was really just trying to understand all of this. With technology and new media, in particular, there is a bit of a shorter curve, but the game is constantly changing and there are always new things to be learned even by the experts.
    [Social Media] How Tropicana Created A Facebook Campaign To Launch Twister
    How Ecycler Used Social Media to Enhance Its Business. Tweet While surfing the web, I stumbled across an interesting campaign designed by BBDO Argentina for PepsiCo to launch Tropicana’s new drink Twister. The challenge was to launch a new fruit drink in Argentina, with a lot of buzz, when, market was dominated by aerated drinks, alcoholic beverages and other fruit drinks. Creative Concept: The campaign started in August 2011 with a series of videos featuring Mother Nature Panchamama and all her wisdom. What is good about it?
    [Social Media] Data’s Greatest Value for PR Lies in Planning
    Only 1 in 4 (28%) use data to gauge the success of past social media and PR campaigns. Learning to conduct a social audit and make the most of the data you uncover should be high on the list of PR skills for PR students, new PR pros and PR Boomers who are not digital natives. Measurement audit big data data measurement online PR social media strategy A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. Measurement has to be at the heart of every campaign.
    [Social Media] “What We’ve Got Here is Failure to Communicate”
    The Millennials, as should be no surprise, are completely accustomed to social media and text messaging, and rely on them as their main forms of communication. Guest Post by C.A. Newberry. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” ” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message? And so on. ” When it comes to ice cream, yes.
    [Social Media] Blog Awards, Recognition, And Your Part in It - Danny Brown
    Sure, I’d be using it to offer my views on the still-emerging (at the time) social media platform, as well as ideas and solutions on how you could get the most out of the new networks and tools that seemed to be popping up all over the place. In January, it was voted PostRank’s Top Marketing and Social Media Blog. In March, it received the Hive Award for Best Social Media Blog at South by Southwest. In April, it came in at number six as one of Cision’s Top 100 Social Media and Internet Marketing Blogs. Your community.
    [Social Media] I’m O.O.O!
    This is the out of office reply message I used for my recent social media workshop: Hi – thanks for your email. I’m out of the office today presenting to a lovely bunch of small business owners about how social media can help elevate their brand. Do you use an ‘out of office’ email reply when you’re unavailable? It’s an automated message you can create in your email system so that when you’re away from the office anyone who emails you will get an instant reply. But what if you’re working on an exciting client project?
    [Social Media] We Are the Creators of Hate
    We Are the Creators of Hate originally appeared on Danny Brown - there's more to life than social media - all rights reserved. My kids are aged three and five. My daughter, Salem, is three and my son, Ewan, will be five in May. Both of them go to school. Salem goes to a “pretend” school, meaning she goes to private daycare, and our daycare lady takes Salem to a little school each morning where other kids her age play and learn. It’s almost like junior junior kindergarten. To them, they’re simply friends and teachers. Smelly. And probably a bastard.
    [Social Media] Powering the New Era of Loyalty: Brand Advocates
    In the digital space, a brandss social media profiles become their brick and mortar shops – a place the customer can go to interact and have a brand experience. Lancôme Offers Points For Social Media Engagement. Customers enroll at no charge and earn points by buying products and engaging with Lancôme USA on its social media channels. Photo: AP. Americans love loyalty. But while loyalty is hardwired into our culture, when it comes to brand loyalty, the competition for consumers’ attention is fierce. With over 2.5 The Digital Storefront.
    [Social Media] Why I Choose Whrrl For My Location Based Time | Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Why I Choose Whrrl For My Location Based Time | Subcribe via RSS Why I Choose Whrrl For My Location Based Time September 7th, 2010 Posted in Social Media Tweet Share I have to admit, it took me awhile to actually spend any real time with the location based social networks.  I didn’t see the value in it, not to mention, 90% of the time I would never really remember to pull out my phone to check in anywhere.  So why I’m I on board the Whrrl train? 1. Beyond Checking In.
    [Social Media] How to Download Your Information from Facebook
    Tags: Social Media Social Media Marketing Social Networking download facebook information facebook facebook download facebook privacy tech technology
    [Social Media] What is PitchTo and How Can Founders and Investors Use It?
    With PitchTo investors, pitch event judges can easily rate pitches and share the rating via email and or on social media sites. Today I’m pleased to announce the public beta release of PitchTo. PitchTo is a dedicated platform for managing and rating founder pitches and provides a way for entrepreneurs to get feedback on their product or pitch. While working with founders on their pitch deck either preparing for demo day or investor meetings I saw an ongoing theme. The other space where PitchTo could be used is judging hackathons, pitch contest or startup weekends.
    [Social Media] Passion Isn’t the Problem
    recently listened to a report on NPR about how big companies are analyzing their social media followers to make sure they’re “passionate” enough. There’s no shortage of passion, but social media numbers and avenues continue to be a struggle. So how can you use that passion to improve your social media numbers? It’s Not All Rah Rah – If you’re only going on social media to talk about the latest products and re-post press releases, stop now. However, social media can be an excellent point of contact for legitimate customer issues.
    [Social Media] Coast Guard Talks the Talk - Can They Walk the Walk?
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Coast Guard Talks the Talk – Can They Walk the Walk? Thu, Sep 25, 2008 Best Practices , Social Media Photo Courtesy of [link] The Coast Guard’s top officer, Commandant Adm. Allen, recently discussed the need for the Coast Guard to start using social media like Facebook and blogs to improve communication amongst one another and with the public ( Read the full article over at MarineLink ).
  • GREG VERDINO  |  FRIDAY, MAY 11, 2012
    [Social Media] Five For Friday: May 11, 2012
    Here are The Five for the week ending May 11th: How to Cure Social Media Paralysis CMOs and Marketing VPs agree that social has a huge impact on how consumers view brands, and yet they’re still not moving to incorporate it into their overall marketing strategy. More importantly, Marketing heads know they need a strategy, but can’t seem to come up with one. A few pointers: learn from others who are already working off a successful social strategy. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new.
    [Social Media] 25 Newsletter Content Ideas + Bonus Newsletter Idea Resources
    Giveaway and contest announcements: These engagement-boosting newsletter ideas are also popular on social media. Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again. Because magazine and newspaper editors are pros at coming up with content ideas.
  • KIKOLANI  |  MONDAY, JUNE 20, 2011
    [Social Media] 5 Steps to Submitting a Guest Post & Getting It Published
    This little snapshot is from Mashable’s RSS for their social media category. You can easily see titles of recent blog posts (on some blogs all the way back for three years or more) and see which of those titles brought the most social engagement via their PostRank score. 25 Guest Posts on Blogging, SEO and Social Media. After some emails back and forth with a potential guest blogger on my site, he suggested I write a little guide on how to submit a guest post in a way that will increase the likelihood of getting it published. thought, not a bad idea.
    [Social Media] Top 10 Dum & Dummer Social Things People Do
    Advertisers will spend over $35 billion dollars in the next few years to place ads on social networks. All this social stuff is creating a world wide mall hoping to lure buyers into their virtual stores. As soon as the dum guru is discovered or their content becomes irrelevant another dum guru appears on the social landscape with something cool to say but in essence the ideas end up being well dum. The Top Ten Dum and Dummer Social Things People Do. Believing that social will solve all problems. Social Media Encourages Dummies. Sound Harsh?
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2011
    [Social Media] Monetizing Your Leaderboard
    The trouble with new media is that it's hard to tell the pretenders from the the professionals. It's not all that hard to establish some kind of Social Media beachfront and - with a few tactical moves - quickly gain notoriety and respect in a digital kind of way, but you can't fake a portfolio. Social Media goes both ways. If you think someone is a fraud, why not leverage Social Media to figure it out. media hacks. new media. online social network. social media expert. You can't fake a track record, either.
    [Social Media] Fetching Friday – Resources Mashup & Kittens Learning Physics
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Social Media Mistakes that Can Keep Your Content from Going Viral – Social media marketing may not be rocket science, but there is still a large science component to it. Social Media / Social Networking. Guide to Social Advertising Analytics from Facebook, Twitter, and LinkedIn – Using social advertising? The Resources Mashup. Freelancing.
    [Social Media] 6 Reasons a Blog Should be the Center of Any Social Content Strategy
    Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. or, the benefit of all of that link and social signal authority also accrues to your corporate website. Fresh content.
    [Social Media] How to Build a Magnetic Brand
    For the past six weeks, I’ve been looking at ways to use social to build a new brand called We Dig. You need people to receive your message, and social media is perfect for that. ” Make sure your social media icons and banners reflect your message as you favorite, re-tweet, +1, Like, etc. For LinkedIn, People who are already aware of you will see more people are getting involved, and this will increase social proof. Image via When I spot a cow, I think it should be purple, all due to Seth Godin. What is going on?
    [Social Media] iBeacon-enabled mannequins come to House of Fraser stores
    The service will also allow customers to share the product with friends through social media, save them for purchase later or buy direct from House of Fraser’s online store. Adoption of iBeacon technology is growing at a phenomenal rate. These intriguing devices, first released only in 2013, function by emitting a low energy Bluetooth signal which triggers a reaction from nearby smartphones with an corresponding app. House of Fraser has now joined a long list of retailers harnessing this technology including Waitrose, Hamleys, Armani, Longchamp and Hackett. While
    [Social Media] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. It’s a real rat race out there! Case Study: BuzzFeed Headlines. Right? Image source.
    [Social Media] If Your People Pin, You Should Pin Too
    The popular social site drives a lot of traffic with its visual appeal and home-grown talent show, so businesses have been learning to get in on the site’s success. Social Media Marketing is a business tool, and Pinterest is clearly aiming to be one of the power tools in your marketing tool box. Social Media do it yourself promoted pins Pinterest promoted pins updated analytics tool The people you are trying to reach might not use Pinterest, but it’s a lot more probable that they do. New tools for businesses on Pinterest are in the works!
    [Social Media] Are Small Business Blogs Still Relevant In Today’s Market Place
    Blogs can be an aid to both a search and social marketing campaign, however, it often helps to simplify things to gain a clearer picture. Spread the word through social media circles and you’ll quickly have readers (if your content is worth reading). Increased awareness – a blog, especially one that has been optimized for both social and search marketing, can increase the awareness of your website and business. Blogging for Small Business blogging online tools search marketing social media marketingSo how can a blog help a small business?
    [Social Media] Are You Committing this Digital PR Sin
    In today’s world of always-on media, and social media, it’s important to have a steady, engaging dialogue with people important to your company, this includes media professionals. Just the other day, I had a minor discrepancy  with AirBnB, the online, social community where people share their homes with travelers. Tweet If your company turns PR on and off like a water spigot, it’s hurting the brand and bottom line. As other professionals have said, “this fairy-tale belief has outright killed more than a few companies.”
    [Social Media] The New Digital Experience
    It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. dynamic media. media company. media hacker.
    [Social Media] 5 Blogs I Like to Read
    It starts with a compelling title and then goes from there.  I used to be able to write every day but that was when the social media space, which I wrote about heavily back in the day, was not as crowded and everything was new and shiny and so experimental. Being Peter Kim I know, most of you probably know who Peter is, but he’s not a me-me person and pulls no punches with his writing style-It might be why I like his blog and it might be why you will too. I am a big believer in the intersection of search and social and you should be as well. always do.
    [Social Media] 7 Ways the Speaking Business and Music Business are the Same Business
    In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. I’ve been speaking publicly for a long time, and have really ramped it up in the past four years to the point that in 2013 I will do 50 live presentations and approximately 30 Webinars. I get asked a lot of questions about speaking and how it works, and I’ve realized through the years that the best way to think about the speaking business is to understand that it is very, very similar to the music business.
    [Social Media] Advertising to Millennials Online: What You Can't Afford to Do
    Home It’s Josip Archives Let’s Talk The Word on the Web Advertising to Millennials Online: What You Can’t Afford to Do Written on September 16, 2010 by Josip Petrusa 3 Comments Tweet Share Save With the sophistication of technology and media outlets, our want for control, demand, diversity and simply, our ability to do what we like when we like has clearly increased exponentially. It has become a growingly powerful untraditional location for all traditional media. You have to advertise through social media in the spirit of social media not in the spirit of advertising.
    [Social Media] Social Networks Embrace the Demand for Video
    Social Networks Showcase Video. Online PR Visual Content facebook online Social Media Strategy twitter videoWe are a visual species. 93% of communication is non -verbal. picture is indeed worth a thousand words: our brains process image elements simultaneously. We think in pictures. Our minds react differently to visual stimuli. Studies have shown clearly that for quick, clear communication, visuals trump text almost every time. For years it was difficult to use images and video online, but that is no longer the case. Facebook now has autoplay on all videos.
    [Social Media] Why Tech Already Has Women (And Why They’re Better Than Arrington)
    Generally women outpace men in their use of social technologies. Instead of supporting old structures for speaking — such as soliciting speaking submissions from chest beating male A-Listers — build an editorial mission for the conference, and seek out great male and female speakers beyond the comfortable and immediate social network. For readers who aren’t familiar with Danny, he is co-founder and partner at Bonsai Interactive Marketing , a full service marketing agency offering integrated , social media and mobile marketing solutions and applications.
    [Social Media] Blogger Outreach is Media Relations
    Journalistics Home About Subscribe Blogger Outreach vs. Media Relations by Jeremy Porter on September 30, 2010 I’ve seen a lot of buzz for blogger outreach lately. Next to social media marketing strategy development, it’s the number one social media offering for public relations agencies (and driving much of the increase in PR spending this year ). think it’s just a different way to say media relations. All blogs are media, therefore, targeting blogs for coverage is media relations. How Will You Measure Results?
    [Social Media] Are You Overusing Jargon In Your Press Releases?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Are Small Businesses Effective Online? » Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. This is actually more prevalent than you may think, and it is avoidable. If so, then I’d encourage you to rewrite those releases and documents. You must be logged in to post a comment.
    [Social Media] Small Business Marketing For $600/Year
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Most of the tips are right on target. Unfortunately, I can’t vouch for all of the resources recommended or I might be more bold than that. The good news for a small business owner is you can run your own ongoing SEO campaign for $600 a year. Here’s what guest author Vanilla Coke has to say: Hopefully you can avoid a lot of unnecessary costs upfront which should help you with holding off on going commercial.
    [Social Media] Tweeting Can Lead To Short-Term Traffic Gains
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. That’s what SEOmoz’s post can give us a little bit of insight about. And, another question raised by SEOmoz itself, does the actual content of the tweet affect that rank too?
    [Social Media] Facebook Page Promotion - OfflineOffline | Small Business Mavericks
    These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size.
    [Social Media] Is Link Buying Necessary?
    The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Is Link Buying Necessary? Here’s a great interview with three professional link builders. to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Is it unethical? Probably not.
    [Social Media] Are You About To Lose Your YouTube Presence?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Content Farms: Did Google Go Far Enough? » Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If this report is true, you might have to.
    [Social Media] How Unique Is Your Marketing Plan?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Are you breaking new ground, or just breaking wind? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? Would it have received the same level of response? Because you can.
    [Social Media] Why Article Marketing Will Never Die
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. Consider it safe to say that I don’t think it will ever die. Article marketing has been around for a long time. Not yet.
    [Social Media] The YouTube Creator Institute
    Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
    [Social Media] How's Your Website's Health?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » How’s Your Website’s Health? Do you have a healthy website? Does it do what it was meant to do? Every small business website has a function. The job is to sell your services and attract new business. Of course, there are different methods and strategies for accomplishing this goal. Small Business Mavericks offers a website check up as a part of our regular service. Are you beating your competition?
    [Social Media] How Q&A Sites Can Boost Your SEO | Small Business Mavericks
    Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Standard Q&A – Yahoo!
    [Social Media] Online Reviews: Opportunity Or Obstacle?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? think there are several reasons not to be afraid of negative reviews, the first of which is that no one can please everyone all of the time. Be proactive and make good on your promises. Apologize for the bad experience.
    [Social Media] Q&A Sites And Competitive Intelligence | Small Business Mavericks
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? How To Increase Your Twitter Followers » Q&A Sites And Competitive Intelligence I’ve discussed the value and virtues of Q&A sites before. But I haven’t discussed them in relation to using them for competitive research. They are actually quite valuable for that type of information gathering. You can often learn a thing or two about the competition from these types of questions on these sites.
    [Social Media] Facebook Experiments With Real-Time Advertising | Small Business.
    The social network is now the most trafficked website online. But then Facebook became the popular social network and introduced its own PPC advertising model. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? As well it should. But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Will it win out?
    [Social Media] The Human Side Of Local Search
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. His premise is interesting and it leaves me wondering. He says that Bing can lead in local search by being the “anti-Google.&# I was particularly struck by this paragraph: So spend the money you have wisely by investing in the human side of the Internet. Hire people to be city managers.
    [Social Media] Do Your Headlines (Get The) Click?
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Every copywriter knows that the trick to getting people to read your story is to give it a compelling headline. This is true whether you are writing for a print publication or if you are writing for an online publication, a blog, a Twitter stream, PPC ads, or anywhere you expect to get readers. If the headline doesn’t compel the reader to move beyond it, then you won’t get readers. Make it easy.
    [Social Media] New Search Engine For Vets | Small Business Mavericks
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. The concept is nothing new. There have been search engines launched for specific professions for years. And the benefits are always the same. This happens in a couple of ways.
    [Social Media] Kudos To HubPages | Small Business Mavericks
    About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Kudos To HubPages Anyone who has read my blog for very long knows that I am a strong advocate of article marketing. That is, I believe that writing articles and publishing off of your website with links back to your website is a good way to promote yourself online. But due to a recent Google algorithm change, which everyone has started calling Panda, HubPages has had to undergo some policy changes. But I guess not.
  • PROBLOGGER  |  SUNDAY, MAY 10, 2015
    [Social Media] 3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny
    In this post, I’ll share three changes you can make to your existing and future blog content, without spending tons of money, to immediately start getting more traffic from search engines and social media websites. Another way to attract much more traffic to your blog content, and generate more social shares, is to write longer, in-depth and epic content. Longer posts also tend to get much more social shares which suggests that readers also prefer more in-depth blog posts. Promote Archive Content on Social Media. Who doesn’t like more traffic?
    [Social Media] Don't Quit. Yet
    About using media to do something meaningful, WITHOUT someone else giving you permission first, without having to rely on anyone else's resources, authority and money. Social Media will not bend to your will. believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. media. social media fatigue. Are you thinking of quitting Twitter or Facebook or Blogging? Google + is getting a lot of attention lately. For unhealthy habits the answer is always, "right now!" " ). web 20.
    [Social Media] 7 Must-Know Writing Tips [+Examples]
    Why make it worse by letting yourself get distracted every few minutes by email and social media? Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging while streamlining your writing process. Following is a list of effective writing tips that can help you create standout content more efficiently. 1. Plan Your Content. Exactly. Don’t do it.
    [Social Media] Are Social Causes a One Click Pony?
    Social Media Controversies Addressed, Fresh Each Week. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. But do these temporal gestures of support have any impact?  It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. Social Media’s Weak Ties. He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke.
    [Social Media] An Exhaustive Guide to Exceptional Guest Blogging
    While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. If a website lacks an engaged audience, your content won’t result in referral traffic or social media shares. Here are some recommended actions once you’ve submitted your post: Socially Share the Content: Show your appreciation for being allowed to share content by posting links on your social media channels. Track any increases in social media followers or subscribers, as well.
    [Social Media] Mobile Meals: Connecting With The Best Meals On Wheels
    Social media may have unintentionally begun defy the norm of the traditional lunch hour. Equally as important, many of these trucks compliment good food with an innovative social media centric business plan. This is where social media steps in to play an integral role in a food truck’s ability to harness a sense of identity. traditional static restaurant may still be able go about their business in lieu of any social media. One of my favorite NYC food trucks (both for their food and their commanding social media scheme) is @seoulfoodnyc.
    [Social Media] One easy tip to increase engagement on Google+
    But first, let me bust one of the biggest myths out there: No, the social media platform is NOT a desert island. Wondering why you get no response from people on Google+? Here is an easy tip to help you gather steam. There are actually 300 million monthly active users there! This half-week alone, I gained 160 followers. have been circled by more than 9,800 people since I joined in July 2011! After spending the last couple of weeks observing the sharing activity from people in my Circles, I discovered the following: Some Plussers get a ton of engagement, no matter what they post.
    [Social Media] What Would You Like Our Blog To Do In 2012?
    We write for a variety of sophistication levels – but our work is best intended for a person involved with marketing communications that has an understanding of the value that social media and word-of-mouth provide in the overall marketing mix. Currently we cover conceptual and strategic matters in the social communications world. We have “Monday’s Social Media Marketing Must Reads”, we cover best practices and features of products/services, and we write about conversations and community. yeah it's pictures of me - I'm over it.
    [Social Media] Is this Fish Bowl Half Empty? « The Spinks Blog
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Is this Fish Bowl Half Empty? The fishbowl is the dark buzzword of the social media space.  The mere mention of the word can send one to the dark side, questioning social media values and speaking against the leaders of the movement ! Even I have written about problems with “ back patting &# in the social media space… …but what about the bright side of the fishbowl? Photo cred: Joe Plocki I know I know.  True story. bloggers alike.
  • KYLE LACY  |  FRIDAY, JULY 29, 2011
    [Social Media] The New Digital Marketing Process to Build Advocacy
    Each individual being recruited (or captured) through the marketing process whether you are using billboards, direct mail, email, or social should be taken through the process of education and community involvement. This could be in the form of content marketing through a blog, email, direct mail, landing pages, social media, mobile, or any other marketing tool in the box. It is important that every marketing process is looked at through the eyes of the life cycle, the new marketing model. Let’s break down the five steps to the new customer/donor life cycle. Pretty simple.
    [Social Media] The Best Response
    Isn't that a cardinal Social Media sin to not have any acknowledgement? social media. It's getting harder and harder to respond back to everyone. often send out tweets, Blog comments or Facebook messages thanking people for leaving comments on this Blog, retweeting my tweets or linking to me (and my content) in one way, shape or form. I'm also very candid that I suck at the repartee and the back and forth online. I've also Blogged about this topic quite frequently. Comments, content and conversation is everywhere. No more. Posted a comment on my Blog. Flattering?
    [Social Media] The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore
    Ken Mueller is the owner of Inkling Media , a social media marketing and communications consultancy in Lancaster, Pa. Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. You can’t always just go with the obvious or what may have worked for others in the past. The Game of the Name. Probably not.
    [Social Media] How to Pitch This Blog
    This is cool – after all, this blog looks to help you, the reader, in being more successful in whatever it is you want to succeed in, from your business and where social media fits to understanding blogging and everything in-between. It’s pointless asking me if I’m interested in advertising skincare products or painting materials, when this blog is primarily about marketing, social media, business, digital/mobile trends and occasionally the odd blogging tip. So, with that heads up out the way, let’s get cracking. Know my readers. Sound fair?
    [Social Media] 0-60 Series: Day Six - Smart Infosumption with Google Reader
    Tags: 0-60 Social Media Training Series Blog Coach Blog Literacy RSS
    [Social Media] Don’t Let Your Secret Sauce Kill Your Content Marketing
    Here at Convince & Convert, we routinely publish detailed presentations of how we do social media strategic plans and content marketing strategic plans for major brands. My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” ” (Visit here to pre-order)    One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He Your Sauce Isn’t Secret. Probably.
  • TWIST IMAGE  |  FRIDAY, JUNE 5, 2015
    [Social Media] Disclosure. This Is A Disclosure.
    How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? Social media brought forth a whole new level of transparency for brands and the people who create content. Every corporate social media guidelines has sections (sometimes pages) on the topic of transparency and disclosure. Is "liking" a brand on social media an endorsement? social media. social media guidelines. #Client. It sounds encouraging. It's exciting.
    [Social Media] Lead Generation: Focus of B-to-B Online Marketers
    AMR International interviewed 1000 marketers and here are highlights of their findings: • Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012 • B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013 • Online accounted for 7% of the B2B marketing mix in 2008. Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C
    [Social Media] Why Paying Bloggers For Posts Changes The Game
    With that out of the way, on to the crux of the matter… To put it simply, bloggers accepting (or demanding) payment for posts changes the game for them in several ways: You shift from earned to paid media. Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages. Now you’re in the “paid media&# space.
    [Social Media] You Can’t Afford Not to Afford PR
    Some of us might be near-dinosaurs, but at BohlsenPR, we practice the philosophy that social media is more about sociology and psychology than technology. Rarely do we tell clients that social media is not for them, but sometimes we do. Never do we tell clients that social media is the only way to success; we might as well put them in a chaise lounge and ask, “How do you feel?” More and more, we’re finding that so much of our success with traditional media outreach plays into the success of a social media campaign , and vice versa.
    [Social Media] Top Posts of 2015
    B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong. By Rachel Kerstetter, PR Architect. We’ve closed the books on 2015 and 2016 is already off to a great start. If you haven’t already, now is a great time to evaluate what worked well and what didn’t work for you in 2015 to calibrate your 2016 efforts. The most popular Tradesmen Insights posts of 2015 give us an idea of what content proved valuable enough to you to keep coming back and to share. For Your Lead Nurturing Programs – Where do you Find Good Content?
    [Social Media] Social Network Statistics | Brian Solis - PR 2.0
    Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. It is the zeitgeist of socialized media and it’s manifesting into an obsession for branding, advertising, “viral,” marketing, and communications experts and professionals worldwide. media+2.0 Stephane Dupuis brandMIND New social media stats.
    [Social Media] Tired of Losing Data with Facebook Insights? Here’s Some Different Options
    Agorapulse is one of the top social media analytics programs, and managers, and allows users to integrate all their social media accounts… not just Facebook. This helps firms identify active visitors, potential social influencers, and allows multiple users in a firm to access different aspects of management and data. At higher levels, though, and for major firms, this tool will set you back far more, often making it a choice between paying a big lump sum and doing all the work… or hire a Social Media Management firm. Via The cons?
    [Social Media] Will we finally stop screwing around with social in 2010?
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « crayon to the power of Powered | Main | The social media deadzone: why only tools focus on tools » Will we finally stop screwing around with social in 2010? have just one prediction -- that in 2010, marketers will (have to) stop just messing around and actually get serious about social media. But for everyone else, welcome to 2010: the year social media gets down tobusiness.
    [Social Media] Disney passes 100 Million Facebook Fans
    Branding Cartoon Facebook 100 Million Fans Disney social mediaThis is a pretty cool thank you that I am sure was months in the making. Very cool video from Disney.
    [Social Media] Content Curation: Learning from others and sharing their knowledge
    Web Development Blog web • content • marketing • navigation • seo • social media About Photography Web Development Blog Web Portfolio Web Development Blog About This Blog Alphabetical Entry Index Archives Categories Contact Me Tags Tutorials and Tips HTML and CSS Tutorials Planning Your Web site Tutorial SEO Tips Subscribe to the Blog Via e-mail Entries RSS Feed Comments RSS Feed Related Resources My Social Media Profiles Recommended Reading What Ive Been Reading in the Blogosphere Search Site Are you ready to build a new site? Why curate content? Thanks again!
    [Social Media] Social2011 Introduction – Radian6 Insights Platform and the new era of Social Listening
    Listening to Marcel Lebrun introduce #social2011, starting with a reference to the very ideas I built my Social Media Analytics book on’ the Medium Is the Message … McLuhan … The very thing I spoke about at McGraw Hill last week – and that left a grin on my face. Marcel referred to the Salesforce acquisition (closing at the end of May) and Cloud2 (social, mobile, etc) where customers moved into Cloud2. He very well could have quoted me, for all I know. again, quoting McLuhan, the Cloud is the Medium ( and then we have to figure out the message).
    [Social Media] Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google
    As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. worked closely with Google during my 5-ish years at Resolution Media, helping brands manage paid and organic search as well as serving on Google’s agency advisory council. 2. But, just because you don’t see Google ads all over your TV, doesn’t mean it’s not marketing. A lot of Google’s marketing doesn’t have media dollars attached to it.
    [Social Media] PRs compared to Mao, Pol Pot and Stalin
    The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., an associate professor of advertising at the University of Texas at Austin. Brands use social media for PR. Headline public relations Baylor University Media ethics Ottawa Pol Pot PR Register University of Texas at AustinPRs as compared to Pol Pot? There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients.
    [Social Media] A Dandelion Thought.
    how often do we add social media elements to our marketing strategies without taking into consideration how it will impact other departments e.g., customer service? no social media marketing genius a short post on a passing idea before the wind blows it away. One of my guilty pleasures is watching food TV shows a la the Food Network. I'm no chef but I do ? to cook and ? these these quasi reality shows. my secret dream is to be a judge on the Iron Chef. . Recently I was watching the new show Sweet Genius. One of the contestants added apples to his baked dish.
    [Social Media] Improving Adoption of Innovation in Emerging Markets.
    In a previous post, we looked at the role of social proof in moving innovations from early adopters to the majority at the base of the pyramid. In markets where traditional media [.]. Tags: Emerging Markets Innovation in Africa Social Media social crm Africa bop customer emerging market innovation muchiri This is a follow-up to that post. In the West, as in the East, word of mouth can make or break a business.
    [Social Media] Is It Time for The NOW Revolution?
    My new book, written with my uber-talented co-author Amber Naslund , is subtitled “ 7 Shifts to Make Your Business Faster, Smarter, and More Social “ (big thanks to many of you for helping us pick a title a few months ago). It’s not a social media book. It’s a book about the impact social media and the real-time Web is having on every company, and a recipe for changing business from the inside out in response. Just point your smart phone at the tags in the book to unlock bonus multi-media, and downloadable content. Now.”.
    [Social Media] B-to-B Marketers: Are You Utilizing SlideShare?
    When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. recently read an article by David Waring in Social Media Examiner - 7 Ways to Use SlideShare for Your Business , that I found to be very  useful. Marketing Tips Marketing Trends Social Marketing david waring manufacturers using slideshare slideshare slideshare marketing social meida examiner
    [Social Media] Are Your Sales and Marketing Departments on the Same Page?
    Social media and the internet in general has changed the way people buy. Social  - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. If you liked this post you might like: Are You Getting Your Sales Force Involved in Social Media? . How Does Social Media Impact a B-to-B Purchase? Marketing Tips Marketing Tools Social Marketing Traditional Marketing duct tape marketing john jantsch tips on how sales and marketing can work together
    [Social Media] The Haters
    Social Media doesn't provide enough exposure for a brand. It's not that comparing your lines of media is a bad idea. It's that comparing anything to lines of media that been delivering diminishing returns (and based on old mental frameworks) is a bad idea. social media. The Haters will tell you. Blogging doesn't have a ROI. tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. viral video may get millions of views, but there is no economic value to it. No one will switch over from Facebook to Google +.
    [Social Media] Tweet Smarter: 5 Ways to Make Twitter Work Harder
    As a social media virtual assistant and self confessed Twitter obsessive I get asked the same question by business owners who are yet to discover the many business benefits of Twitter: How do you find the time for Twitter? Plus with tools like Hootsuite (a professional social media dashboard used to simplify your online networking) you can schedule your messages, so if you stick to a strategy and have keyword optimised tweets, they can be planned a week or two in advance. The answer is simple: I make time. Here are 5 ways to make Twitter work harder for you. Tools.
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Social Media Marketing and Measurement