BRASS TACK THINKING | TUESDAY, SEPTEMBER 21, 2010
[Social Media] These Opinions Are My Own
At a recent event with a wonderful company I respect a great deal, one of their social media professionals took incredible issue with the idea that she should have to censor herself personally while she’s not “on duty representing her company. If we’re holding back for fear of the inevitable person that might take offense, aren’t we diluting some of the power of the social evolution of business? Disclaimer: No social media professionals were harmed in the writing of this blog post. But see where this gets tricky? People make mistakes.
STEPHEN P SMITH | TUESDAY, APRIL 3, 2012
[Social Media] Employees – Hiring, Training & Imparting the Culture of Your Business
The Weekly Letter covers topics such as: How you can use Social Media today to get more business. The theme for the April letters is Working on Your Business so You Don’t Get Stuck Working in Your Business. We will be taking a look at some of the processes and procedures that Small Businesses can use and improve to create the conditions for growth. This Weekly Letter is based on a presentation that I used to give for a Chamber of Commerce business development group. Our first topic is going to be Employees - hiring, training and imparting the culture of your business.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 28, 2013
[Social Media] 18 Things For Which I Give Thanks
Your contributions are enormous, especially our regular segments: Baer Facts and Social Media Image of the Week. I am thankful for the tens of thousands of people who let me sneak into their inbox every day with our One Social Thing email. I am thankful to live in a country that even when divided, settles its differences with words, not weapons. I am thankful for the many people who have read Youtility, and are now passing it on to a new circle of readers. Jay is the founder of [link] and host of the Social Pros podcast. About the Jay Baer: Follow @jaybaer.
TECHIPEDIA: TAMAR WEINBERG | THURSDAY, MARCH 12, 2015
[Social Media] A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. Get a media kit. Most bloggers have a media kit. She did everything she could to make it right, creating multiple social posts, as well as sending out a newsletter to her followers. As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. Then, one day, I had a small epiphany.
WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
[Social Media] TRENDRR.TV Initial Review and Thoughts
This is not an area I know much about - my life has not taken me down this path, but what impresses me, both from meeting Mark Ghuneim personally, and knowing a little bit about the evolution of TRENDRR, is this real time leader-board that Mark and his team have created , is envisioned by an insider in the broadcast industry who knows exactly what media planners, network programmers, in general what a channel director might what to see out of Social Media – because Mark has been there, done that. Not the case here. TRENDRR.TV Finally, TRENDRR.TV Location. TRENDRR.TV
THE RELATIONSHIP ECONOMY | MONDAY, APRIL 16, 2012
[Social Media] Social Shifts In Thinking
Social technology are fueling a shift in how people, organizations and society thinks. The shift is enabled by the knowledge of what drives the social dynamics of today’s economy. Every so often—every 60 years or so—a body of technology comes along and over several decades, quietly, almost unnoticeably, transforms the economy: it brings new social classes to the fore and creates a different world for business. Otherwise, any attempts to leverage the new paradigm by forcing it to fit into old methods will create social rejections and the old problems will remain. Further,
TWIST IMAGE | SATURDAY, MARCH 31, 2012
[Social Media] Horizontal Marketing
Businesses, fundamentally see the concept of social business as a fad. From the public facing side, consumers are beyond having expectations for a business to be social. In fact, if a business isn't social, it's a non-starter. They're doing their best to become more social, aren't they? This, in essence, is the ghetto-ization of the social business spirit and will, ultimately, lead to failure. marketing director wanting to implement social components into their business is unlikely to change the world. social business. social business framework.
THE RELATIONSHIP ECONOMY | THURSDAY, JULY 22, 2010
[Social Media] Social Pearls Before Swine
Many people who attempt to enact social change find themselves frustrated by the pearls before swine phenomenon, struggling to understand why people reject their proposals and ideas when they hold so much promise. The Promise of Social Technology. Who would have thought that businesses would need to try to control these conversations by instituting “social policies to curb risk? Useful application of social technology by organizations is the “key to unlocking needed innovation expected by the customer (people), internal and external.
FRESHNETWORKS | THURSDAY, JULY 9, 2009
[Social Media] Guy Kawasaki explains the art of innovation in 10 steps
Innovation Matt Rhodes Required reading Cisco Systems ciscolive co-creation cocreation customer communities freshminds FreshNetworks Guy Kawasaki innovation marketing Mission statement online communities social media Social network Virtual community web 2.0 Image by always13 via Flickr. As we’ve written before, right now, in the current economic climate, it’s a great time for brands to innovate. In fact it is those brands and organisations who innovate now who are more likely to be on a faster growth trajectory when the economy starts to improve. Make meaning.
TWIST IMAGE | SUNDAY, APRIL 22, 2012
[Social Media] The World Of Thumbonomics
If we learned anything about the acquisition of Instagram by Facebook , it is that the world of Social Media and mobile is colliding faster than we had ever expected. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. online social network. social media. Episode #302 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Enjoy the conversation. blogging. david usher. itunes.
SMALL BUSINESS MAVERICKS | TUESDAY, SEPTEMBER 18, 2012
[Social Media] Mobile Loyalty Apps: A Golden Opportunity For SBMs
Get more social media marketing tips from Constant Contact. Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. What if you could store them instead in your smartphone and have them scanned when you visit your favorite merchant? And what if you are that merchant and you could help your customers save money with their purchases using their mobile devices? Wouldn’t that be a win-win for you and your customers? You bet it would. That’s why Constant Contact and CardStar introduced the Passbook App.
BLOGGER XPERTISE | THURSDAY, NOVEMBER 1, 2012
[Social Media] Tip: First post variation on the thumbnail and summary script.
Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
CONVINCE & CONVERT | WEDNESDAY, JUNE 5, 2013
[Social Media] Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?
Social Media Controversies Addressed, Fresh Each Week. The recently launched Lead Generation Cards , however, may change how you think about cards, and might even revolutionize the role of Twitter in your paid social advertising mix. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
TREY PENNINGTON | MONDAY, JULY 19, 2010
[Social Media] You can change the world
Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ You can change the world by trey on July 19, 2010 You have a good idea. You have courage and you’re willing to take a risk. You’re an entrepreneur and you can change the world. Zig Ziglar says, “you are who you are and where you are because of what’s gone into your mind. You can change what you are and where you are by changing what goes into your mind. Scott Gould July 20, 2010 at 9:20 am I like the green! Main Street, Ste.
TWIST IMAGE | TUESDAY, JULY 3, 2012
[Social Media] You Can't Pay Me To Do That
There was book on the future of advertising (or media. prefer to see, read, acknowledge and think that whatever I put into whatever social media stream is something that I think you will value. Why would anyone want me to send a message to my entire social graph about something that I have yet to spend any time with? It's the same reason I do not complain about brands or customer service issues that I encounter: I do not want to use my social graph as leverage. That's not part of our social agreement. media. media channel. social contract.
THE RELATIONSHIP ECONOMY | THURSDAY, MAY 10, 2012
[Social Media] Changing How Markets Behave
The dynamics reveal five reasons why the current design and definition of markets are failing: These are as follows: The suppliers still think in terms of mass production and mass media, now called social media. Media, previously used to control the masses, is now being supplied by the masses. The web has changed how “markets” communicate. The change in communications has the potential of creating a new marketplace. marketplace fueled by buyer intentions. Intentional Changes Needed .
JACOB MORGAN | TUESDAY, MAY 31, 2011
[Social Media] Writing a Book on Enterprise Collaboration (Enterprise 2.0) With McGraw Hill!
We have seen quite a few social media books published over the past few months on social media and customer facing social strategy; but in my opinion (and many of my friends and colleagues agree) there is a lack of resources for organizations looking to deploy these social and collaborative tools internally for their employees (commonly referred to as enterprise 2.0); that’s exactly what this book is going to be about. The book is going to be supported with data which we are collecting from our enterprise collaboration survey.
KIKOLANI | FRIDAY, OCTOBER 19, 2012
[Social Media] Fetching Friday – Resources Mashup & Baby Elephant Rescue
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Targeted Social Networks Niche Marketers Should Try – Not sure what kinds of niche social networks have popped up on the web? Here are 7 of some of the more targeted social networks to open your eyes to what’s out there. How to Find Influential People With Social Media – How to use social media to network with the key influencers in your industry.
TRENDS SPOTTING | MONDAY, JANUARY 18, 2010
[Social Media] 2010 Mobile Influencers: Trend Predictions in 140 characters (6th report)
Already released from the Trend Prediction Influencers Series: @ 2010 Social Media (published also at NYTimes / RWW, Mashable , Examiner ). “2010 Mobile Influencers” is the sixth and last report from the series “ 2010 Influencers Series: Trend Predictions in 140 Characters “. Findings: Major trends in 2010 Mobile: Across many of these predictions, we have identified the following trends suggested to influence Mobile in 2010: # Payment # Commerce #Metrics. Advertising: networks, SMS, display, search, premium. Gaming # Music # Video. 2010 Consumer Trends.
PROBLOGGER | WEDNESDAY, JUNE 24, 2015
[Social Media] Reading Roundup: What’s New in Blogging Lately
Social Media Templates to Save You Hours of Work // Hootsuite. There’s everything from a template to help you create a social media strategy to guide you in your daily online activities, to audit checklists, content calendars, and image size cheat sheets for download to streamline your workflow. Ways to Grow Your Blog Audience // Social Media Examiner. Facebook Rolling out Significant Upgrades to Ads Manager and Power Editor // Marketing Land. Get excited! You can also listen to an audio recording of the article. Been focusing on link building?
WAXING UNLYRICAL | TUESDAY, JANUARY 25, 2011
[Social Media] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Get Shareaholic test Filed under Business , Public Relations , Social Media , Steff Metal | Tags: etsy , goodwill , public relations nightmare , Social Media | Comments (15) Site settings comment help? And why, once you’ve made said policies, you’ve gotta stick to them. Seems simple enough, right?
ENGAGING BRAND | WEDNESDAY, FEBRUARY 19, 2014
[Social Media] The Cheater's Guide to Turning Problems into Sales
Social media is a wonderful tool for brands that want to improve daily, moment by moment. Social media is a wonderful tool for showing humility and our human empathy when things go wrong. It''s hard work being perfect. It''s hard work pleasing all the customers, all of the time. No let me rephrase that. It is impossible to be perfect, it is impossible to please every customer on every interaction. I say this because if you read the blogosphere on a daily basis, it is difficult not to feel that you are failing at something! Perfection is overrated. Tweet this ).
SOCIAL MEDIA MARKETING | FRIDAY, MAY 7, 2010
[Social Media] Are You Measuring What's Important?
We often talk about social media ROI being measured differently. Some metrics that might appeal to me as a marketer include: Likelihood of a customer to become an advocate for my brand The spread of information across the Web - especially via social tools Sentiment of comments generated by a post or campaign Effective integration of offline calls to action and online actions These are just a handful of suggestions for different types of measurement. These are different behaviors and we should be applying new and different measurement standards, right? How very 1999.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 6, 2011
[Social Media] What Are You Doing to Reach the Young Professional Tradesmen?
They think of social media as one possible avenue to connect with these young people, but often neglect the mobile devices. Marketing Trends Social Marketing affinity baby boomers emarketer.com millennials mobile marketing professional tradesmen smartphonesI know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they’ve been doing it for years and know that traditional things like trade ads and direct mail programs are effective tools to reach them.
STAY N' ALIVE | TUESDAY, DECEMBER 20, 2011
[Social Media] A Walk Down Path Takes You Home Sweet Home
I'm no stranger to the power of social networks. So far, the majority of my current career is built around bringing attention to people and brands through social media (of course, while making them more personable). When I first started using social networks like Twitter , and eventually Facebook when they allowed people to post status updates (yes, Twitter offered that first, technically), I used them as a journal. Technology social network mobile social journal mobile apps PathWhen I speak, there's a good chance people hear. It's very feature-rich!
SPIN SUCKS | WEDNESDAY, NOVEMBER 5, 2014
[Social Media] Your YouTube Plan is Not the Same as TV
With so many unique niches , brands have a great opportunity to connect with their audiences in a completely new way—combining the captivating energy of video with the relationship-building power of social media. Similar to traditional media, audiences expect to see new content regularly. By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways.
CONVINCE & CONVERT | TUESDAY, APRIL 24, 2012
[Social Media] 5 Content Marketing Assets You Forgot You Had
Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Social Media Examiner’s Social Media Marketing Industry Report is an excellent example. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. Specifically, how to produce interesting content and how to publish it on a regular basis. Stats Are Sexy.
CONVERSTATIONS | FRIDAY, MARCH 9, 2012
[Social Media] Does Your Company Operate, Supply, and Measure its Web Presence?
That number isn’t talking about companies without blogs, social media, or mobile sites and apps – it’s businesses who don’t have their own web sites. Companies that are engaging and employing social business are reaping the benefits. It’s Already Yesterday. The tools we use to conduct business are moving and changing faster than ever before. Its a wonder anyone can keep up. What used to take 12 years to gain critical mass use is now taking 12 weeks. Horse and Buggy on the Highway. Being Findable. … the web becomes an access portal.
CREATIVE RAMBLINGS | MONDAY, FEBRUARY 20, 2012
[Social Media] Interview with personal branding expert Kim Garst
Kim Garst is part of Forbes’ Top 50 social media influencers. Branding interview Kim Garst Pinterest social networking The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with PinterestShe has just released a new book, titled “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest.” ” Cendrine Marrouat: Hello Kim, thank you for answering my questions. How have things been for you since you made it to the Top.
WAXING UNLYRICAL | MONDAY, JANUARY 27, 2014
[Social Media] Monday Roundup: Breaking the Cycle of Mistakes
Five tips to turn social media mistakes into customer advocacy. Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S. I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . George Santayana references aside, “moving on” means acknowledging and learning from what we did wrong. Why: Failure is something we encounter, but were taught to avoid.
KIKOLANI | FRIDAY, MARCH 8, 2013
[Social Media] Fetching Friday – Resources Mashup & Kitten Meets Hedgehog
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. The Resources Mashup.
FEVER BEE | THURSDAY, MARCH 3, 2011
[Social Media] Long-Term Growth
It might be good for a marketing effort or social media campaign, but it's bad for a community. On a call with a potential client last week: "We gained 10,000 members in the first month " That's not a good thing. 10,000 members in the first month is bad. 10,000 members in one month is too many. Most wont ever make a contribution. You can't build relationships and a community culture with that many people joining at one time. You can't convert that many into active members. 10,000 members will prevent you from developing a community culture.
GREG VERDINO | TUESDAY, SEPTEMBER 1, 2009
[Social Media] Win an insider's view of Living in HD and some great gear too
Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Blog World bound. But first a little background. I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program. But first a little background. I've written before about our work on Panasonic's Living in HD community and some of the ways we've involved social media influencers in the program.
IDACONCPTS | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] Websites to Help You Borrow Better
BRRWR is fully integrated with Facebook so you can combine your efforts to borrow with both of these social media websites. Their mission statement is as follows: “We connect people who are geographically or socially close to one another and want to borrow things. Borrowing can save you time and money. It can also keep your home from being cluttered with things you barely ever use. If you have a kind neighbor then you might already be a big borrower but some people don’t know where to turn when they need to borrow something. NeighborGoods ( www.neighborgoods.net ).
FEVER BEE | FRIDAY, OCTOBER 14, 2011
[Social Media] Human Behaviour
Stop reading social media blogs (and most community blogs too). For years we've believed that technology is the cutting edge in our industry. We try to figure out how to user ever newer technology platforms for our communities. What about Quora, Google+, FourSquare, Twitter, Facebook, MySpace. Yet, for most of these communities, these tools are close to irrelevant. They have almost no impact upon a community' ssuccess. Most communities are based upon the same simple asynchronous forum platforms they always have been. What is new in human behaviour? Here's my advice.
DANNY BROWN | WEDNESDAY, SEPTEMBER 8, 2010
[Social Media] The Most Powerful Marketing - Danny Brown
Witness Photography by James Nachtwey is a collection of Nachtwey’s photographs from some of the most destructive conflicts and social issues in the last 30 years. From the Far East to Europe and beyond, Nachtwey’s photographs capture the human side of war and social disillusion. If the futility of war and ineffective social politics was ever a marketing campaign, Nachtwey’s photographs would be the guaranteed seller. Share Save Any good marketing pro will tell you the most powerful marketing is the type that gets people talking. You owe it to yourself to look. Or Pie Jesu?
CONVERSTATIONS | FRIDAY, NOVEMBER 7, 2014
[Social Media] Blogging (Effectively) During the Holiday Season
Specifically, what effect does it have on the world of internet marketing, social media, and ultimately blogging? It also makes your content more shareable in social circles. How will you add value to your blog and keep readers interested and engaged? —– Author Bio Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Written by Larry Alton Everything seems to change when the holiday season rolls around – and we are officially entering that time of the year. Be realistic with personal plans.
CROWD MEDIA | TUESDAY, NOVEMBER 6, 2012
[Social Media] From the mean streets of Liverpool to Crowd Media Guernsey
Job title: Account Executive at Crowd Media. As you can see from above, I’m Phay McCombie and I work at Crowd Media. focused on building the brand online and realised just how much I enjoyed the thrill of the different platforms of social media available. Name: Phay McCombie. Age: 24. Likes: All things vintage, knitting, space, computers, happy people. Dislikes: Spiders, odd numbers, masks, the dark. Place of birth: Liverpool. About you: Well hello there. It was here, at the age of 19 that I created my online business – Amelia’s Wardrobe. Right up my street!
GEOFF LIVINGSTON | TUESDAY, MAY 31, 2011
[Social Media] Win a Fifth: How Has Social Empowered You?
Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
TAYLOR MAREK | WEDNESDAY, MARCH 3, 2010
[Social Media] How I Made My First $100 Online
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me How I Made My First $100 Online March 3, 2010 by Taylor Marek “It was a dark and stormy night. Taylor is a 21 year old New Media Visionary on a Journey to change the World. The wind was whipping the trees into a frenzy of leaves and branches which crashed into the side of the building I was staying in. My mind was screaming for it to be over, but I knew it hadn’t even started. Walking to the door, I opened it. How did I do it? Smart tip.
ARI HERZOG | THURSDAY, MARCH 17, 2011
[Social Media] Feature Friday: How to Increase Web Traffic
Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs.
ALMOST SAVVY | TUESDAY, JANUARY 12, 2010
[Social Media] Happy Holidays! Please Enjoy This Spam | Almost Savvy
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Happy Holidays! twitter organize spam Students technology trust Twitter Proud to be featured on Social Media Informer The what and why How can I help you leverage social media and networking for your business or career?
THE MARKETING BLOG | FRIDAY, MARCH 21, 2008
[Social Media] Happy Holi
Home About In the Media Join the Conversation Cool Apps & Tools March 22, 2008.2:41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. write about Social Media and how it is being used as a conversational channel by individuals and organizations. Reply Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Theme: Pressrow
WAXING UNLYRICAL | FRIDAY, JULY 22, 2011
[Social Media] Why Suing Old Navy Is Bad News For Kim Kardashian
He does social media management for KimberMedia and teaches at @bgckids. Heard of the Kim Kardashian-Old Navy controversy? Kardashian is suing Old Navy because it aired an ad in February starring a model who, she claims, looks like her. You can see the ad here. According to AdWeek , Kardashian is suing because, “Her intellectual property attorney Gary Hecker (says): ‘Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.’.
KIKOLANI | FRIDAY, MAY 25, 2012
[Social Media] Fetching Friday – Resources Mashup & Jacks Point Timelapse
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Promote Your Blog With Social Media – How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach. Social Media / Social Networking. 14 Social Media ROI Metrics You Can Use Right Now – The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Social Media] Fight or Flight: Responding to a PR Crisis
In today’s mobile and uber-connected world, PR and social media go hand-in-hand. By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. We’ve read the stories before of the child who survives in the woods for a few days at the age of 10 or the mom who lifts the car up off of a family member. Bullying.
GRANDMA MARY SHOW | WEDNESDAY, AUGUST 26, 2009
[Social Media] RSS Feed on your Facebook FanPage
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe RSS Feed on your Facebook FanPage August 26, 2009 Do you want to link your Blog to your Facebook FanPage? It’s not hard to do – don’t get your knickers in a knot. There is an easy application in Facebook to help you out with this. That way your Fans can get to your Blog and find out more about you.
GRANDMA MARY SHOW | THURSDAY, MAY 13, 2010
[Social Media] Straight-talking business-growing Facebook and Twitter Books
Home Consulting Products and Workshops Boulder Social Media Training How To Use Twitter To Grow Your Business How to Use Facebook to Grow Your Business Sink or Swim Webinar Facebook Tutorial Twitter Tutorial About Grandma Mary Contact me Subscribe Straight-talking business-growing Facebook and Twitter Books May 13, 2010 Hi. Grandma Mary here. I had to let you know about two new fantastic books I have available that will finally clear the Twitter and Facebook clutter and confusion. How to Use Facebook to Grow Your Business and How to Use Twitter to Grow Your Business.
JEFF KORHAN | FRIDAY, JULY 9, 2010
[Social Media] Email Marketing Service MailChimp Likes Facebook - Jeff Korhan
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Helping Small Businesses Embrace Social Media | Main | Cross-Collaboration with Social Media » July 09, 2010 Email Marketing Service MailChimp Likes Facebook MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. Why Facebook Like for Email Campaigns? That's all there is to it. Why? So easy.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 3, 2011
[Social Media] Are You Overusing Jargon In Your Press Releases?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Are Small Businesses Effective Online? » Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. This is actually more prevalent than you may think, and it is avoidable. If so, then I’d encourage you to rewrite those releases and documents. You must be logged in to post a comment.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 16, 2011
[Social Media] Tweeting Can Lead To Short-Term Traffic Gains
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet. But what is even more interesting is the power of a retweet or a third party tweet as it relates to SEO and traffic. That’s what SEOmoz’s post can give us a little bit of insight about. And, another question raised by SEOmoz itself, does the actual content of the tweet affect that rank too?
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 21, 2011
[Social Media] Facebook Page Promotion - OfflineOffline | Small Business Mavericks
These might include: Your website Twitter LinkedIn Social bookmarking HubPage or Squidoo Lens Facebook advertising Online display advertising Your blog Mobile phone apps The list could go on, I’m sure. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Did Facebook Screw Up? » Facebook Page Promotion – Offline A lot has been said of Facebook Pages. The general consensus is that they make great marketing promos for businesses of any size.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 24, 2011
[Social Media] Is Link Buying Necessary?
The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » Is Link Buying Necessary? Here’s a great interview with three professional link builders. to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive niche. Is it unethical? Probably not.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 25, 2011
[Social Media] Are You About To Lose Your YouTube Presence?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Content Farms: Did Google Go Far Enough? » Are You About To Lose Your YouTube Presence? nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. If true, what will that do to your channel? Can you imagine competing against the likes of Ashton Kutcher and Oprah Winfrey for attention? If this report is true, you might have to.
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 3, 2011
[Social Media] How Unique Is Your Marketing Plan?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Why Article Marketing Will Never Die » How Unique Is Your Marketing Plan? Are you breaking new ground, or just breaking wind? Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? Would it have received the same level of response? Because you can.
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 11, 2011
[Social Media] The YouTube Creator Institute
Whether you have an idea for a small business video show or a new form of YouTube entertainment, you can learn all about camera angles, lighting, storytelling, promotion, and pick up a whole host of skills necessary for running a new media hit. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? It’s called the YouTube Creator Institute. This looks like a good deal. The reason for introducing this is obvious. YouTube is hoping to make money from your content.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 14, 2011
[Social Media] How's Your Website's Health?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? » How’s Your Website’s Health? Do you have a healthy website? Does it do what it was meant to do? Every small business website has a function. The job is to sell your services and attract new business. Of course, there are different methods and strategies for accomplishing this goal. Small Business Mavericks offers a website check up as a part of our regular service. Are you beating your competition?
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 16, 2011
[Social Media] How Q&A Sites Can Boost Your SEO | Small Business Mavericks
Secondly, I think it’s important to point out that Pavel Israelsky classifies four different types of Q&A sites: Social Q&A – Includes sites like Quora, Aardvark, Formspring, and Facebook Answers. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? What’s The Best Discovery Engine? » How Q&A Sites Can Boost Your SEO SEOmoz has a great article on how Q&A sites can boost your SEO. Standard Q&A – Yahoo!
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 18, 2011
[Social Media] Online Reviews: Opportunity Or Obstacle?
About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? Get Your Own YouTube Channel » Online Reviews: Opportunity Or Obstacle? One of the most frightening things in the world for a small business owner is a negative review. But should you be afraid of them? think there are several reasons not to be afraid of negative reviews, the first of which is that no one can please everyone all of the time. Be proactive and make good on your promises. Apologize for the bad experience.
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 21, 2011
[Social Media] IM: Small Business Tool Or A Waste Of Time?
There are some instant messaging clients, IM clients, now that allow you to send and receive e-mail and manage your social networks. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? If you are going to do business online, then it makes sense to use online communications tools. Right? One of the most primitive online communications tools is instant messaging. It’s been around almost as long as the Internet itself. And it’s gotten better over the years.
SMALL BUSINESS MAVERICKS | SATURDAY, MARCH 26, 2011
[Social Media] Facebook Experiments With Real-Time Advertising | Small Business.
The social network is now the most trafficked website online. But then Facebook became the popular social network and introduced its own PPC advertising model. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? As well it should. But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Will it win out?
DAVE FLEET | FRIDAY, JULY 8, 2011
[Social Media] 11 Things I Wish More People Knew About Me
As Amber notes, and as I’ve found, social media enables immensely valuable connections and relationships, but it’s all too easy to mistake loose, weak connections for strong ones when you really don’t know the person that well. A few posts don’t make a close friend; they make a passing acquaintance. However, when the day is done I’m very protective of my “Dave time – I’ll often turn down social engagements to get time alone with my thoughts, play a video game or just to switch off and enjoy the opportunity to relax alone.
MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
[Social Media] Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire
ComScore VP of Industry Analysis Andrew Lipsman said, “It conforms to how people experience media brands on a day-to-day basis.”. Mobile Drives Social Media Growth. We are spending a lot of time socializing on our mobile phones – without ever making a call. According to the Nielsen Social Media Report 2012, time spent on mobile apps and the mobile web account for 63 percent of the year-to-year growth in time spent using social media. Source: TechCrunch. Fat Fingers No Fear For Full-Screen Ads. No more Fat Finger Syndrome. million. million.
JANET FOUTS | WEDNESDAY, APRIL 24, 2013
[Social Media] Marketing Automation Discussion at SFAMA
If they follow up with giving you more information such as social media contacts by sharing your landing page, you can begin to learn more about this prospect and start to offer them customized information that hits home with them. social business inbound marketing Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share some of the takeaways with you. On the panel: Jason Miller – Marketo. Kim Stieglitz – Vertical Response.
DANNY BROWN | SUNDAY, APRIL 10, 2011
[Social Media] Success Stories and the Question of Scale
Success Stories and the Question of Scale originally appeared on Danny Brown | Social Media Marketing Blog - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Success is a funny thing. It means you’re doing something right, and that people are enjoying your product, service or (possibly more importantly) your knowledge. They’ve joined your tribe and they want to help you grow. Success also means that where you started probably isn’t where you are now – your garage band has moved into a recording studio.
TWIST IMAGE | SUNDAY, JANUARY 30, 2011
[Social Media] The Life And Times Of A Digital Marketing Strategy
Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast ), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. media hacks. online social network. social media 101. social media marketing. This is also episode #12.20 of Across The Sound. Enjoy the conversation. ad age.
KIKOLANI | THURSDAY, FEBRUARY 3, 2011
[Social Media] Fetching Friday – Resources Mashup & Returning From Vacation
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. resources for small businesses a great list of social networks, answers, bookmarking, and other sites that are essential for a small business. What SEO and social media have in common – five things you must have to be successful with both. Social Media / Social Networking. The Resources Mashup. Blogging / Writing. Making Money Online / Online Business. Back From Vacation.
DANNY BROWN | THURSDAY, MAY 8, 2014
[Social Media] The Question of Context in Meaningless Data
Given, that’s a pretty basic overview of what a typical social search/data mine comprises of – but it does show you how the data can be found, filtered and used. Example A – The Social Graph Data. Sending a new search spider out connects her social graph together and uncovers multiple conversations and images around her reminiscing. The Question of Context in Meaningless Data originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Big Data – Beyond the Obvious. Is it?
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 18, 2015
[Social Media] Is Shazam the Future of Mobile Marketing
Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Michael Port. I got a chance to hang out with Michael in Puerto Rico a couple of days ago. You should absolutely be following him in social media. This video is f rom Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Image via BigStockPhoto.com. Fantastic, right? Fantastic.
CONVERSTATIONS | TUESDAY, SEPTEMBER 20, 2011
[Social Media] Step Away From The Crossword Puzzle
We talk a bit about using social media and creating different forms of revenue. It’s so sad, I sometimes get angry. walk into a rural retail business. The bell above the wooden door rings as I walk in. head pops up from behind the glass display counter. She stands and pushes up the eyeglasses from the edge of her nose. “G’mornin’ Can I help you?” ” A tired smile appears. We talk a little bit about her store and how she got started. She was laid off a few years ago and decided to have a go at her own. There has been for a few years now.
SOCIALFISH | MONDAY, MARCH 3, 2014
[Social Media] Cool Social Tools: Ravetree
Recently, I began considering the need for a full-featured “Social App Platform” that addressed the issue of privacy. After months of work Ravetree ( www.ravetree.com ) was launched as an ad-free social platform that includes useful apps such as file storage, a powerful calendar, and more. We offer a private social app, called a “Portal,” that can be used by businesses for a monthly subscription. Cool Social Tools This is the second in my new series of posts from software and app and tech vendors who have new tools they’d like you to know about. 1b2efgx).
DREW'S MARKETING MINUTE | FRIDAY, JULY 13, 2012
[Social Media] Marketing in the Round (is your marketing a 360° effort?)
It’s not about social media. Or new (or old) media. It’s media agnostic. No matter what media you use (and you should use several) it’s about weaving them together so they are all stronger. I got a chance to ask author Geoff Livingston a few questions and think his answers will give you a good sense of what the book might offer you and why I think it’s a must read. think Livingston Communications had the right premise – social media boutique – at the right time 2006-9, but was limited by its ties to me. GL: Tenacity.
SOCIALFISH | MONDAY, AUGUST 19, 2013
[Social Media] What #ASAE13 wants to know about #ContentStrategy
Social media strategy, marketing strategy and now content strategy. This is a guest post by Monica Bussolati, Director of Content Strategy at Bussolati Associates. Follow her at @bussolati. ————-. Last week, I was lucky enough to have a well-attended session at ASAE13 where I was presenting about content strategy. Thanks to @StaceyBoyd for taking and posting this image (I hope you eventually found a seat.). And while it took a little while for the attendees to warm up, warm up they did! The What a goldmine of info.’. You need to develop one.
BLOGGER XPERTISE | WEDNESDAY, NOVEMBER 14, 2012
[Social Media] Hangout on Air: Focusing on Your Blog's Landing Page : Blogger.
Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
FEVER BEE | TUESDAY, FEBRUARY 22, 2011
[Social Media] What's Wrong With Community Management?
It's not being a good host, and certainly not being a social media expert. We use social media and communities interchangably. We're not experts at social psychology, community development, community psychology and sociology, but we should be. broadly speaking, quite a lot. We spend too much time maintaining communities rather than developing them. The former is to respond to the e-mails and notifications filling up your inbox, the latter is to initiatve things and foster relationships that develop a sense of community. Audiences are audiences.
TWIST IMAGE | SUNDAY, FEBRUARY 19, 2012
[Social Media] The Truth About Marketing Leadership
Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. media hacks. online social network. social media 101. social media marketing. social scoring. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? itunes.
MINDJUMPERS | TUESDAY, AUGUST 24, 2010
[Social Media] YouTube Launches Charts of Top Videos
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Companies Embrace Social Media The Social Media Policy – not just for the big players » YouTube Launches Charts of Top Videos Posted by Marlene Friis Aug 24th, 2010 Tweet Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts. On each list, you can see the Top 100 videos. Where do I go? The old “Browse” function also ranked videos in a similar fashion, but videos were not assigned number ranks.
SPIN SUCKS | SUNDAY, JULY 25, 2010
[Social Media] A Letter to LinkedIn | Spin Sucks
Let’s say I am a small business owner who wanted to hire a firm to do their social media work. I would like the ability to go into my connections, search for terms such as “social media” and see who in my network comes up. I could search by marketing industry or do another search of public relations sorting through each profile looking for mentions social media, but maybe someone who listed themselves under the communication industry or even IT, who was more qualified, would not show up. It’s the love and hate relationship of social media.
KYLE LACY | MONDAY, DECEMBER 3, 2012
[Social Media] Excitement Surrounds UK Based Review Site Launch
On the first of November, a new social network called Snowglo appeared online. It is a UK based review website, that allows users to sign up, create a profile and begin reviewing everything and anything in order to win kudos points, badges and even money. This is truly a testament to the power of social media, as the site was almost exclusively promoted on just Twitter and Facebook. The launch was a major success, with the site achieving over 500 sign ups in the first 24 hours of being live.
WAXING UNLYRICAL | THURSDAY, AUGUST 25, 2011
[Social Media] Confirmation That We Kick Ass
Call it social media stardust in my eyes. Well, whaddya know? After more than a year (much more, though I don’t remember exactly how long, that’s how long it’s been), I woke up at 4:50 am today to see this email (bolding mine): Subject line: Alltop Submission Accepted. Thank you for submitting your blog or website for inclusion in Alltop. We’ve added the feed to the PR topic: [link]. 4:50 am is not usually when I tumble out of bed, bursting with energy. But this morning, I literally jumped out of bed. Are you laughing at me? Call it silly. Booyah!
DIGIGEN | TUESDAY, MARCH 23, 2010
[Social Media] The Aggression of ASAP
Dan on A New Focus on Social Business Strategy. For those on mobile phones its immediately capitalised, but there is surely no reason to be that aggressive in emails when a simple lighter touch asap would do. Too many times I get emails from people with the demanding ASAP even though they sit merely a few floors or desks away. If its that ASAP why don’t you come and ask me for it. I’m petitioning for the much less aggressive Whenever You Are Ready. Let’s campaign for more wyar and less ASAP. You never know those emails might even become a friendlier connection.
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Tips for E-mail Marketing Deliverability
Similar Posts: Growing Your Email Subscriber List: Seven Tips (And Some Social Media) Tips for Viral Marketing Success: Channels, Stories and People Why You Need a Blog: Blogs Are The Websites of The Social Media World Tags: E-mail , E-mail marketing , Marketing , newsletter , promotion , Tips Posted in Marketing & Communication , Tips View Comments to “5 Tips for E-mail Marketing Deliverability Direct Marketing Campaign | PlusStuff says: September 10, 2010 at 4:54 pm [.] 5 Tips for E-mail Marketing Deliverability (mindjumpers.com) [.] Let us know!
MINDJUMPERS | THURSDAY, AUGUST 12, 2010
[Social Media] 5 Quick Tips: Take Your Corporate Blog to the Next Level
It’s you and me What works in marketing and what is currently trending is that people in general, all over the world in fact, are highly engaged in different social and ethical issues. Having the human aspect to your business is absolutely crucial, and is one of the fundamental goals in social media marketing. 4. This post addresses 5 key issues that will take your blog a step further ahead in the development of its content. 1. Review content theme and editorial guidelines Have a clear goal and theme for your blog. What are you focusing on? Why are you even here?
MINDJUMPERS | THURSDAY, OCTOBER 7, 2010
[Social Media] Facebook Reveals New Changes On Platform | Mindjumpers
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Requires Involvement 5 Popular Posts About Social Media » Facebook Reveals New Changes On Platform Posted by Marlene Friis Oct 7th, 2010 Tweet Yesterday, Facebook held a press conference revealing what changes were coming up on the platform. Until the release of the news, people have been waiting in excitement to hear what was going to be changed. A lot of different elements such as Events, Places etc. Here, we will introduce each of them.
MY CREATIVE TEAM THINKING | WEDNESDAY, NOVEMBER 24, 2010
[Social Media] Are You Thankful?
As you might imagine, there are the usual suspects: my health, my wife, my kids, my grandchildren, a long list of very good friends, my clients, and the freedom we have in this country. I am truly thankful for the people I’ve met through my social media activities. Are you thankful? What are you thankful for. On this day before Thanksgiving – my favorite holiday – I wanted to take the opportunity to give you my “thankful list. value your comments – positive and negative – and the things I’ve learned from you.
WAXING UNLYRICAL | FRIDAY, DECEMBER 24, 2010
[Social Media] Public Relations Lessons From Jesus, The Apostles And The Bible
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. Here are three. Look at some of his parables. terrific story. Jesus.
WRITTENT BLOG | WEDNESDAY, MAY 1, 2013
[Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either. Publish Regularly. Length. meta data.
TWIST IMAGE | THURSDAY, JUNE 16, 2011
[Social Media] A Philosophy Of Tenacity
There is media fragmentation everywhere and it's not just because of the Internet and all of this new content. If they're going to be multi-platforming - using multiple media channels at the same time (more on that here: Estimated 33% of Viewers Multitask While Watching TV ) or engaging with content via mobile devices (smartphones, iPads , etc.), a brand's ability to capture their attention and be able to convert that into something that is worth sharing is very complex. If more brands were tenacious in how they approached Social Media, the results would be much more different.
ENGAGE | FRIDAY, FEBRUARY 24, 2012
[Social Media] Think Like a Startup, Act Like a Blogger
The best bloggers focus intensely on another thing: participating and publishing in social media. While that idea fell flat with their audience, the concept of social business reviews did catch on and the site became a huge success. Staying in tune with your audience (through social media monitoring and content performance analytics ) is crucial to your startup’s digital strategy’s success. T he best startups focus unwaveringly around one thing: solving a real-world problem. Think like a startup: What problem are we truly trying to solve?
TWIST IMAGE | TUESDAY, FEBRUARY 8, 2011
[Social Media] Will All Brands Be Open? Should All Brands Be Open?
Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. The battlecry for transparency, honesty and for all sorts of industries (this includes government, businesses and more) to open up has been the central talking point around the power of Social Media. When it comes to customer service and listening to what people are saying about a brand (positive, negative and neutral), Social Media can have a huge impact on a brand. social media. Can brands really open up? apple.
JEFF ESPOSITO | WEDNESDAY, AUGUST 8, 2012
[Social Media] 5 reasons to practice old school PR
There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. To be sure, I’ve embraced social networking, geo-locating, and instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations itself, the more I realize how much the old tried and true methods are the ones that continue to resonate and work. Easy answer: get to know your media contacts. Nobody reads them anymore!”
WWW.POYNTER.ORG | THURSDAY, JULY 28, 2011
[Social Media] How badges help news websites build community, make money | Poynter.
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. It has been exciting watching the news media space experiment with gamification and social rewards programs. At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors.
PUSHING SOCIAL | WEDNESDAY, OCTOBER 24, 2012
[Social Media] A Cheat Sheet to the Expert Economy
An over-the-top NY Jets fan can record himself tasting wine and become a social media icon. It’s fashionable to poo-poo expertise. No one is an expert. If you say you are one, then you’re not. So the story goes. I’ve found this line of thinking to be naïve and disingenuous. Consumers listen to experts. Businesses listen to experts. You can play games with the word expert, but you can’t escape the necessity to position yourself in the Expert Economy. What is the Expert Economy? It is the intersection of deep subject matter expertise, content marketing, and eCommerce. Sorry.
PUSHING SOCIAL | THURSDAY, JULY 21, 2011
[Social Media] Why 98% of Opinion Blog Posts Suck
An example: “Twitter isn’t the end-all of social media.”. The crimes are so socially heinous that the reader immediately swears off the behavior and rushes to comment and separate themselves from the wrongdoers. I hate 98% of opinion posts. rarely write opinion posts because they are the blogging equivalent of smoking weed. Like weed, they seem harmless, but after a while, they make you lazy, dumb, and boring. The real problem is that it takes a great deal of skill to write a credible and logical opinion post. Anything less is just an adult temper tantrum. Excellent.
CONVINCE & CONVERT | TUESDAY, APRIL 17, 2012
[Social Media] Cutting Through Content Clutter with One Social Thing
Besieged by blog posts, articles, and columns about social media and content marketing? Today, news of our brand-new email service… One Social Thing. One Social Thing takes content curation to its logical conclusion. figures out the single most important and interesting content about social media and content marketing, and sends it to you at the end of every day. Here’s a sample of One Social Thing, so you can see the clean lines and smell the rich, Corinthian leather. Help Create One Social Thing with #OneSocialThing.
CONVINCE & CONVERT | TUESDAY, APRIL 10, 2012
[Social Media] Redesigning Your Blog to Drive Reader Behavior
It’s undergoing a full makeover , led by the amazing Rafal Tomal from Copyblogger Media. Better explain our social media and content marketing services. Showcase our new Social Pros Podcast. My jaybaer.com site is dedicated to social media speaking , and was also built by Rafal Tomal. This year, however, we have tweaked the audience focus for Convince & Convert , and our objective is to write for social media and content marketing professionals. Thursday – Social Pros podcast. The Case for Redesign. Why bother?
GEOFF LIVINGSTON | WEDNESDAY, DECEMBER 7, 2011
[Social Media] How Instagram Restored My Faith in Social Networking
If you have not played with runaway hit mobile social network Instagram , you should. Yes, it’s become known as a utility for iPhone users to send pictures to Facebook and Twitter, but make no bones about it, Instagram is its own social network, and a very enjoyable one, too. In fact, it has restored my faith in the media form. Gone from the mix is the usual social media punditry and sword fighting. Yes, you can share professional or well edited photos via your phone, but generally Instagram is a social phenomena of the moment.
FEVER BEE | MONDAY, JANUARY 26, 2015
[Social Media] 10 Community Skills You Can Learn In 1 Month
Use social media to increase activity. You're going to learn that social media hype is over. There are two very specific ways to use social media to drive growth and activity. You're going to learn a range of social triggers that motivate us to participate more in our social groups. In less than a month, you can learn how to tackle many of the biggest challenges we face. We're going to learn how to: Select, develop, and design a community platform. Grow a community in a sustainable way.
IMAGINE YOUR REALITY | THURSDAY, MAY 17, 2012
[Social Media] Reminder: Free Event for Small Business Week next week
Whether you’re new to email and social media marketing, or a seasoned pro, this is an event you won’t want to miss. The presentation focuses on some key ideas: word of mouth in a social world, the engagement marketing cycle (which relates to the creation of great customer experiences that lead to on-going conversations and engagement) and how your audience can use that engagement to drive social visibility that will bring customers back through their door and introduce new prospects to their business. Where: Monarch Hotel. 12566 SE 93rd Ave. 00-9:00 AM.
JEFF ESPOSITO | MONDAY, JANUARY 2, 2012
[Social Media] Why I read 31 books in 2011
Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review. ROI of Social Media – Powell – Review. Smart Business, Social Business – Brito – Review. Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. It inspired me to give it a whirl and see if I could read that many. 2011 Reading List. Business Books. Non-Fiction. Life Inc.