DIGITAL VOICES | WEDNESDAY, MARCH 5, 2014
[Social Media] Reaching the Pot of Gold: How Investments in Analytics Are Paying Off
Many firms still struggle with capturing basic transactional information, even more do not have a good way to collect external customer information, social media information, and being able to measure wallet share. There is a lot of buzz currently about analytics and big data, and rightfully so. The pot of gold that analytics promises is the ability to fully understand customer behavior, derive actionable insights, and further tailor customer experiences to meet the needs of any segment. There are many broad based indications that investments in analytics are working.
DIGITAL VOICES | FRIDAY, MARCH 7, 2014
[Social Media] This Week in Digital Strategy 3.7.14
We also found out the qualities it takes to become a social media superhero, how to decide between HTML5, iOS, or Android when making a mobile app, and how adults in the U.S. are around digital media 11 hours a day. Finally, we discuss how Arby's generated a long-lasting social media buzz. Adults Spend 11 Hours Per Day With Digital Media [CHART] via Mashable. adults spend 11 hours a day with digital media. The Superpowers of the Social Media Marketer [Infographic] via Smart Insights. Happy Friday, everyone!
SMALL BUSINESS MAVERICKS | FRIDAY, MARCH 7, 2014
[Social Media] 5 Things You Should Know About Headlines
Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. well-written headline online is optimized for both search engines and social media. Headlines and title tags are important web page elements. You hope you’ll attract the traffic, but to do that you need to understand some basic things about writing headlines. Here are 5 things you should know about headlines before you start writing them.
ABSOLUTE PA | FRIDAY, FEBRUARY 28, 2014
[Social Media] Don’t Let Your Offline Marketing Material Collect Dust Bunnies (do this instead)
Easily share on social networks, via email and add to websites or blogs. Social Media & Online Marketing blogging and content marketing Business networking business tips efficient working marketing marketing material offline marketing recycled marketing material small business marketing social marketing social media for business Have you heard of Slideshare ? It’s a website where you can upload slide presentations to share around the web. What’s really cool about Slideshare is that it’s not just for slide presentations.
THE SOCIAL MEDIA INCUBATOR | THURSDAY, MARCH 6, 2014
[Social Media] Getty Images Makes Photos Free to Use
Blogging Tips Facebook In the Media Online marketing Photo Sharing Social Media copyright infringement free image use free images getty images online image use The largest provider of professional quality photos on the web will now offer its photos for free. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo. That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. Getty has incorporated an embed code for their images.
SMALL BUSINESS MAVERICKS | THURSDAY, MARCH 6, 2014
[Social Media] How Much Social Proof Is Enough?
One of the big benefits to being active on social media is the proof of your reputation. It’s called social proof and it’s powerful. Here’s a question: How much social proof do you need to be credible? And, to be fair, there are different ways to measure social proof. Social proof is the accumulation of positive and negative talk your company or brand receives online. When customers tell their Facebook friends about their experience with your company, that’s social proof. Social Media influence social proof
SMALL BUSINESS MAVERICKS | WEDNESDAY, MARCH 5, 2014
[Social Media] How Case Studies Can Improve Your Credibility
Most people will take the testimony of a close friend as a good reference versus a TV ad, billboard, or some other form of advertising – even social media. Case studies are an underutilized method of marketing, even today in our fast-paced online world. But I highly recommend you try a few case studies for a number reasons. First, case studies improve your credibility instantly. They’re a little bit more involved than testimonials, but like testimonials, they provide your business with an air of credibility that you can’t get any other way.
JUGNOO | WEDNESDAY, MARCH 5, 2014
[Social Media] What is Native Advertising?
This infographic from Solve Media explains it. Social Media native advertising Native advertising is a term many people misunderstand. The post What is Native Advertising? appeared first on Jugnoo Blog.
CITIZEN MARKETER 2.1 | TUESDAY, MARCH 4, 2014
[Social Media] SXSW Best Bars, Restaurants, Panels & Pro Tips from W2O
pre-commerce social media twitter W2O Group austin bars restaurants survival tips sxsw Looking for the “best of” SXSW Interactive this year? Look no further. The W2o Group team has put together a content capsule with lists of best bars, restaurants and panels, videos, survival tips and more. Got additional goodness to add? Throw ‘em in the comments. Happy SXSW!
SMALL BUSINESS MAVERICKS | MONDAY, MARCH 3, 2014
[Social Media] 3 Ways To Improve Your LinkedIn Summary
Unlike many social media profiles , you get more than just a couple of sentences to sum up who you are, and they are front and center so it is prime LinkedIn real estate. Social Media LinkedIn LinkedIn profile Summary Your LinkedIn Summary is one of the best content assets you have online. It’s one of the most important parts of your LinkedIn profile. Here are three specific ways to improve your LinkedIn Summary and how to make it stand out from the crowd. Make the most of it. Start with a summarizing statement, which can be from 1 to 3 sentences.
PROACTIVE REPORT | SATURDAY, MARCH 1, 2014
[Social Media] CIPR State of PR in 2014
Social Media Strategy The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here. One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge required at the current time. Only 1 in 6 says they have the required skills and knowledge for the future. The PRSA National conference held in Philadelphia last year called “big data” the future of public relations. Follow me on Twitter.
ATOM THOUGHT | FRIDAY, FEBRUARY 28, 2014
[Social Media] 10 Social Media Ideas For Magazines
dotConverse recently started working on one India’s more popular auto magazine- MotoringWorld (previously BS Motoring) Over the last 3-4 months I had the opportunity to interact with Anant Nath, the Owner of Delhi Press (which owns MotoringWorld) and Bhavesh Thakore, the VP (who is a stalwart of publishing in India) Based on these interactions, my. Digital Insight
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 27, 2014
[Social Media] 5 Places To Find Information For Your Blog Posts
Here are five places online for you to go where you can find the latest up-to-date information for your niche blog posts: Your competitors - It’s a little sneaky, but you should be reading your competition’s blog posts and social media content. Social media – Talk to industry insiders on social media , customers, and third-party news people who are familiar with the issues affecting your niche. You can find them on your favorite social media website. You don’t want that. It will affect your readership.
MINDJUMPERS | WEDNESDAY, FEBRUARY 26, 2014
[Social Media] Social Media From A Worldwide Perspective: Japan
This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. Japan’s social status quo. Japan is one of the few countries that managed to actually keep it’s local social networks more popular than media giant Facebook. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.
CONVERSTATIONS | WEDNESDAY, FEBRUARY 26, 2014
[Social Media] Why I Recommend WordPress for Small Business Sites
Social Media Connections – Even if your company doesn’t blog, the plug-ins available for social sharing by your visitors increase findability and relationship-building activity. In 2005, I called my web developer and asked him to build me a blogsite. wanted WordPress. They said no, they wouldn’t touch WordPress. Eventually, we settled on MovableType and Typepad. used Typepad for years. The webdev team didn’t like open-source (didn’t know better), and I didn’t know PHP code – so it worked for me. Consider leaving a comment!
THE SOCIAL MEDIA INCUBATOR | TUESDAY, FEBRUARY 25, 2014
[Social Media] A Key Change to Facebook’s News Feed Algorithm
Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media CEL public relations Facebook News Feed algorithm social media engagements Tonight Show with Jimmy Fallon A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.
CONVERSTATIONS | TUESDAY, FEBRUARY 25, 2014
[Social Media] Segmenting and a Project Mindset – Will it Build Your Business?
Beginning of Day: Content Creation – This includes writing blog posts, social media updates, emails about projects, specialized content. Ending the day: Curate Conversation – This includes collecting and tagging news items, good social shares by voices I listen to and tagging them for tomorrow’s distribution, follow-up on customer interaction during the Middle. Two practices that stave off a state of overwhelm in my own business is Segmenting and a Project Mindset. also use these devices in helping other business, in more ways than one. Small Business
NET-SAVVY EXECUTIVE | TUESDAY, FEBRUARY 25, 2014
[Social Media] Poisoning the Online Well
For everyone else, this latest report should serve as a reminder of some of the risks in social media: Data quality risk People tell lies online—I know, but it''s true. Reputation risk We''re familiar with the concept of online reputation risk; corporate risk managers seem to think it''s almost synonymous with "social media." If your business has potential exposure to government opposition (from whatever country), your risk may come from a better organized and funded source than the usual unhappy former customer. Related: Can You Trust Social Media Sources?
DANNY WHATMOUGH | MONDAY, FEBRUARY 24, 2014
[Social Media] Everything You Need To Know About The WhatsApp Deal
As you may have seen already, Facebook has rocked the technology and social media world by announcing that it is buying messaging service WhatsApp for $19 billion. social media As the entire Internet struggles to make sense of the size of the deal and what it all means, we’ve been hunting down the key points that you need to know. Jan Koum signing the $19B sale of WhatsApp on the door of his old welfare office. WhatsApp will remain a standalone service. As ever, the first question being asked is, w”What does this mean for the future of WhatsApp?” Behind the scenes.
JUGNOO | FRIDAY, FEBRUARY 21, 2014
[Social Media] Social Listening for Brand Advocates
One of the key benefits of social listening for any enterprise is uncovering the “brand advocate”. Advocates are about 3X more trusted and influential than ads and other forms of paid media. The post Social Listening for Brand Advocates appeared first on Jugnoo Blog. Social Media Social Media Management Social Media Presence brand advocate social listening This is someone who thoroughly believes in the brand, and will not only advocate for it but also influence those around them. – Zuberance.
THE NEW STRATEGIST | FRIDAY, FEBRUARY 21, 2014
[Social Media] Molson owns Canadian team pride with epically shareable social pics
branding olympics molson canadian canada canadian marketing social media Molson Canadian has always been an iconic brand up here north of the 49th. The now legendary “I AM CANADIAN” rant is ingrained in our national heritage as ‘much more than a commercial’. It was a rallying cry for Canucks around the world to raise a glass and toast to what a freakin’ awesome place Canada is. True to form, Molson has produced a brilliant collection of inspiring ‘GO TEAM’ graphics during the 2014 Winter OIympic games in Sochi. Nicely done, Molson Canadian.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 20, 2014
[Social Media] LinkedIn Offers New Publishing Opportunity
Blogging for Small Business B2B marketing blogging LinkedIn Social Media If your business is a business-to-business business, then you’ll soon be able to reach more potential customers through LinkedIn. The company has announced that it is rolling out a new blogging feature. This is good news for some businesses. Online marketers have traditionally held that you want to publish your content on your own blog as much as possible, but there are times when you want to build an outpost. Outpost blogs are good because you can reach an entirely new audience.
JUGNOO | WEDNESDAY, FEBRUARY 19, 2014
[Social Media] Pinterest Travel Pins Generate 200 Million Place Boards
Social Media Social Media Management Social Media Presence Pinterest has introduced Pinterest Place Pins that enable users to map out locations of photos on their Pinterest boards. As well, the Place Pins use Foursquare’s API to show where Place Pin locations are on a map. Users are using these boards to share their trips and highlight points of discovery such as restaurants, gift shops, museums, and attractions. The Pinterest travel board brings in over 120,000 unique visitors per month to his blog, and is a major contribution to his business.
UNSPOKEN | WEDNESDAY, FEBRUARY 19, 2014
[Social Media] Facebook’s 10th Birthday
It’s hard to believe that Facebook, the biggest giant of social media, has been around for 10 years now. Some major events have happened for the social media giant in the last few years. Anyone care to wager a guess about what the next 10 years will bring for the social media juggernaut? Is Social Media Mainstream? Blog Guest post Social Media What started out as a website for college students to meet and interact with each other has blossomed into a global conglomerate that boasts more than one billion active users.
E-LIGN | MONDAY, FEBRUARY 17, 2014
[Social Media] 9 Steps to Digital Marketing Greatness [Whitepaper]
Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design Download Whitepaper Now. There are more than 23 million small businesses currently operating in the United States, and all of them are trying to reach through the clutter with a strong brand presence and a compelling marketing strategy. The digital age is upon us, and with hundreds of communication platforms and infinite possible applications, the world of online marketing is a complicated yet very rewarding area for small business development. Maybe
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 17, 2014
[Social Media] Why You Don’t Want To Buy Video Views
Just like they did with PPC advertising and social media, some YouTube video marketers have got the idea that they can buy video views and succeed. Buying video views ranks right up their with buying PPC clicks and social media shares. They may very well on the short term, but in the long term, spammy marketing methods rarely work no matter what the format. For awhile, YouTube seemed to have been complacent, or at least didn’t take notice to the bad practice of view spam. It seems they’ve started to take notice. Learn to earn your views.
JUGNOO | WEDNESDAY, FEBRUARY 12, 2014
[Social Media] Not The Same Old Klout
Klout is now a content sharing site as well as an indicator of social media status. It finds content you have indicated you have expertise/interest in, and allows you to share it across your social networks. Klout says that members of the site have embraced the change enthusiastically, taking advantage of the ability to share content easily, compared to more awkward article-sharing functions inside social media dashboards such as Hootsuite. Social Media Social Media Management Social Media Presence klout
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 10, 2014
[Social Media] 3 Tips For Better Facebook Engagement
Social Media engagement facebook social engagement Facebook is making a deliberate effort to slide business content a little further down on the priority scale in news feeds. That means you have be a bit more crafty in how you approach your content sharing. Here are three ways to increase your visibility and engagement on Facebook. Be consistent – If your posting is sporadic, then you’ll get lost in the shuffle. Facebook’s EdgeRank puts a high priority on the last 50 content items a user interacted with. Try to post at least two or three times a day.
CONVERSTATIONS | SATURDAY, FEBRUARY 8, 2014
[Social Media] Practice, Purpose, Perseverance, and Playlists in Saturday Videos
Social Media Helps. Here are three videos with points of view to assist small business owners and solopreneurs who are already digging in and feeling a bit of overhwelm, though still in the early stages of a calendar year. John Paul Dejoria – Why I Never Use Email or a Computer (via Inc. Magazine). Listen for this quote: “Pay attention to the vital few and ignore the trivial many.” ” Can''t see the video in your RSS reader or email? Click Here! See more of this interview at the Inc. Also see his “ The Way I Work “, also on Inc. Click Here!
NOWSOURCING | FRIDAY, FEBRUARY 7, 2014
[Social Media] This Week in Infographics #77: Geeks, Tweens and Tech
The next infogrpahic we will look at highlights how tweens are using social media. Eighty-one percent of teens 12-17 use social media, so its important that we know how they are using it and monitoring them to keep them safe, but still giving them space to enjoy the wonderful world of social media. Out with the gym rats, women want tech savvy guys. This first infographic takes a look at the stats behind women prefer geeky guys over beef cakes. Next, we take a look at wearable tech. And how the drake equation can also be used as a dating equation. 1.
JUGNOO | FRIDAY, FEBRUARY 7, 2014
[Social Media] 30% of Adults Get Their News on Facebook
On top of that, traditional news sites get 50% of their traffic from social media. This has caused some concern in the media industry, since Facebook has invested in beefing up its own news feeds, and providing users with more relevant news content, fanning fears the social media platform will start creating its own content and divert traffic from media sites (something the company has denied). The game is viewers and traffic, and social media is a major source of it. Pew Research has determined that over 30% of U.S. 21-Sept. 2, 2013.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 7, 2014
[Social Media] 3 Metrics More Important Than Keyword Rankings
Here are three metrics I suggest paying closer attention to: Total Reach – This includes traffic from all sources and can even be broken down into social media reach for each of your social media accounts. If you are still tracking keyword rankings, you may be in the minority, or at least in a dying majority. Late last year, Dr. Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. Now, you won’t see all of these features on a single SERP, but you will see them all on some type of SERP. Knowledge graph features.
JUGNOO | WEDNESDAY, FEBRUARY 5, 2014
[Social Media] Facebook Tracked the Super Bowl in Real Time
Social Media Social Media Management Social Media Presence Facebook social media superbowl Facebook tracked the Super Bowl in real time as it happened on Facebook. The Seahawks beat the Broncos in a 43-8 win. Over 50 million people joined the conversation to talk about the event on the platform. Facebook editors tallied up all the posts, comments and likes related to the Super Bowl conversation, which generated about 185 million interactions overall. The post Facebook Tracked the Super Bowl in Real Time appeared first on Jugnoo Blog.
THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, FEBRUARY 5, 2014
[Social Media] Pros and Cons of Facebook’s Paper App
It’s hard to ignore when a social media giant releases a new app. Apps Facebook Mobile Apps Social Media App of the Week Facebook Paper app mobile apps personalization This week’s SMI App of the Week is Facebook’s new Paper app. On Feb. 3, Facebook released it’s highly anticipated Facebook Paper app. It grabbed the attention of most as some anticipate it may be able to replace the Facebook app someday. That day doesn’t look like it would come anytime soon, though. Con: No personalization. The Paper app decides that for you.
JUGNOO | TUESDAY, FEBRUARY 4, 2014
[Social Media] How Relevant is Social Media Word of Mouth?
How relevant is social media word of mouth? According to Keller Fay, only 10% of conversations about products, services, and brands take place online, while 90% occur in conversation at home, at work, and in social gatherings. research paper, On Brands and Word of Mouth (3), has found that online word of mouth , which is characterized by “broadcasting” the message, has 3 primary drivers: social , functional , and emotional. Online word of mouth reflects users desire to socially signal (express uniqueness). Brands discussed are all across the board.
SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 4, 2014
[Social Media] Blogging For Your E-commerce Site
Your blog will attract traffic from all corners of the Web – from search engines to social media. One of the growing trends in the online space for e-commerce websites is to attach a blog to the site and promote the products in your store. Many e-commerce website owners simply add a blog to their sites and then promote the products in their stores. This might be effective, but it will likely only appeal to shoppers who are already in the market for your products. It likely will not appeal to the broader market. Blogging for Small Business blogging e-commerce
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 3, 2014
[Social Media] 5 Ways To Brand Yourself With Blogging
Every time someone new conducts a search or uses social media, the Internet changes. Branding authority blogging Google Authorship Social Media Video Marketing Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That’s how connected these two Internet business concepts are. Obviously, it hasn’t always been that way. What changed? In essence, the Internet is constantly changing. Every time a new website is built, the Internet changes.
CONVERSTATIONS | SUNDAY, FEBRUARY 2, 2014
[Social Media] Ways to Subscribe to SmallBizTracks, ConverStations and Whistle Stops
There continues to be attempts to publish a social stream of all things we share on Twitter, Facebook, Google Plus, Pinterest, LinkedIn, etc. in Friday Flutterings Social Media for Small Business: Driving Lessons Social Media for Small Business: What Kind and Why? The new year has brought a few new changes to how customers and readers of SmallBizTracks , ConverStations , and Whistle Stops can receive their updates. You can still subscribe with a RSS feed, using an aggregator like Feedly. Subscribe to the daily RSS feed. Subscribe to Whistle Stops Weekly.
FEVER BEE | SUNDAY, FEBRUARY 2, 2014
[Social Media] Diversify Your Channels of Growth
This means allocating your time between direct growth (you individually reaching out to people, converting existing members/traffic), referral growth (social media sharing, group-produced material, naturally being talked about), promotional growth (inbound links, content creation), and (rarely) search engine optimization. The number of unique, new, visitors to a new client's community plummeted by 60% between Dec 19 and the time of writing (Jan 16). The community lives within a broader organization. On Dec 19, Google made a few changes.
SMALL BUSINESS MAVERICKS | THURSDAY, JANUARY 30, 2014
[Social Media] Pinterest Is Getting More Interesting
As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. Social Media Pinterest They’re calling it Interests. It’s a simple concept, really. And it sort of makes you wonder why they’re just now getting around to adding it to the site. The idea is to provide broad categories for users to place their pins. In addition to finding pins by following people and boards, you can now follow these generally broad interests. Categories include: Videos. Animals. Celebrities.
JUGNOO | WEDNESDAY, JANUARY 29, 2014
[Social Media] Tumblr Flattens Out – Where Do They Go?
Social Media Social Media Management Social Media Presence tumblr tumblr analytics Source: Forbes. Last May Tumblr reached an audience of 47.49 million users on desktop and mobile (ComScore). The odd thing is that it has only exceeded that level once since then, and that was for a brief period in July. There is some debate as to how accurate the ComScore measurement is, as spokespeople for Tumblr claim it does not include in-app traffic (and that would be the mobile app). So something is happening to make Tumblr’s growth stall. Adobe ).
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 28, 2014
[Social Media] Why You Should Conduct A Content Inventory
Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Your business is your content. Online, there is nothing more true than that statement. Have you conducted an inventory of your content lately? content inventory is important to the future of your business in a number of ways. First, it allows you to see if the content you’ve been publishing is a true reflection of your business and it’s values. Is your content getting the results you want?
LAUREL PAPWORTH | SUNDAY, JANUARY 26, 2014
[Social Media] Facebook Posts By Others – Pre-Moderation, Draft and Pre-approval #SocialMedia
Facebook howto social media co.mments hide moderation online community manager posts pre approve show tips Given the new laws ( Business have to manage comments and posts by customers ), this might be useful? Want to pre-approve posts by fans before they publish on your Facebook Page? Worried that trashy spam or incorrect information will diminish your brand? I’ve put together how to set up premoderation. It’s a really common question and though its been around since 2012 I think, easy to get confused. Suggestion. Click the cog and play in HD to see screen clearly.
THE SOCIAL MEDIA INCUBATOR | FRIDAY, JANUARY 24, 2014
[Social Media] Best Place to Advertise Online in 2014?
Have you noticed more ads in your social media feeds lately? Money spent on social ads is projected to reach $7.1 But which social media site might be best for advertisers? Whether your advertising on social media or not, it may be worth looking into. Mobile Marketing Online marketing Pinterest Social Media Social Media Education Social Media for Business Social Media ROI Social Media Tips Strategic Social Media advertising social media advertising
SMALL BUSINESS MAVERICKS | FRIDAY, JANUARY 24, 2014
[Social Media] Calls To Action Are Good — Except On Facebook
In all social media, it’s important to study reach and engagement and to understand the platform. Social Media facebook social media engagement If you’ve been taught to write strong calls to action and you’ve put that training to good use, good for you! Except, you shouldn’t expect that training to pay off on Facebook. Not if a case study published by Chad Wittman at Moz is any indication. Wittman concluded that an algorithm change made by Facebook just before Christmas has resulted in 7 new insights. Likewise, avoid memes.
JUGNOO | THURSDAY, JANUARY 23, 2014
[Social Media] Pinterest Powers Past Facebook – Sharing Powerhouse
Makes sense when you consider how much Pinterest feeds ecommerce sites and product purchases more than any other social platform. Social Media Social Media Management Social Media Presence pinterest Q3 Consumer Sharing Trends Reports, Sharethis.com. Sharethis.com has released a report that shows Pinterest with a slight lead over Facebook when it comes to sharing content among users. Email plunges by 11% in sharing activity. Source for the full report - Q4 2013 Consumer Sharing Trends Report: Sharethis.com.
BILL HARTZER | TUESDAY, JANUARY 21, 2014
[Social Media] The 5 Most Scandalous Social Media Fails of 2013
Let’s wrap up 2013 with some of the worst social media fails so that you have an idea of just how easy it is for a slip-up to go viral. Because it only takes one mistake to mess up your online reputation, exercise caution in how you express yourself on the social media front. Despite all this not-so-favorable media attention, he’s put his name on the ballot to run for re-election. This hoax wasn’t so much a fail for the twerker as it was for gullible media outlets and viewers who delight in watching people catch fire. 4) British Gas Q&A Fuels Outrage.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 20, 2014
[Social Media] Do You Pre-Schedule Social Media Messages?
As more and more small business owners take up social media marketing , applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets. part of the social media marketing success for those who use it boils down to making messages personal and interacting with your audience. Social media is about audience engagement. Otherwise, you should spend a few minutes each day checking in to your social media accounts.
DIGITAL DIVA | SUNDAY, JANUARY 19, 2014
[Social Media] We’d Probably Be Friends If…
You over-share in social media. One of my favourite blogs to read is Amy Elizabeth’s (she’s intelligent, writes really well and is insightful). She posted We’d Probably Be Friends If… (she got the idea from Ashley ) and I thought it was a great idea! So, I’m carrying on the baton. It’s like a blog relay team of errr…friendship. Or something like that. I’m very lucky to have some amazing friends. I don’t have a lot of family, so my friends have become my family. That’s life though, isn’t it? 80′s films (e.g.
SMALL BUSINESS MAVERICKS | FRIDAY, JANUARY 17, 2014
[Social Media] 6 Places Your Customers Find You Online
Social Media – Social media websites present a unique opportunity for online marketers. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website. Small Business Internet Marketing blog guest blogging review sites Social Media website The most important thing for you to do is make it easy for your customers to find you online. But how do you that?
JUGNOO | THURSDAY, JANUARY 16, 2014
[Social Media] Texting Fades, Instant Messaging Explodes
Social Media Social Media Management Social Media Presence instant messaging Sending text through SMS (standard messaging service) is declining, an event that will impact the billions of dollars mobile operators charge for customers who use the service. Rising in its place is instant messaging, something you do with an app like WhatsApp and Snapchat. Other examples of instant messaging are Blackberry BBM, Apple iMessage, Facebook Messenger, and WeChat in China. The post Texting Fades, Instant Messaging Explodes appeared first on Jugnoo Blog.
NET-SAVVY EXECUTIVE | WEDNESDAY, JANUARY 15, 2014
[Social Media] Updating the Highlights Reel
History of social media The updated list goes all the way back to 2006, when I first sketched out the role of the social media manager. Social media analysis From "listening" to the latest emerging tech for analytics, I''ve been watching and writing about SMA for years. 2008 post on the building blocks of social media analysis set the stage for later lists of companies offering the various pieces. still like the three buckets of social media data framework as a way of sorting out the many tools in the market, too. Onward.
BILL HARTZER | TUESDAY, JANUARY 14, 2014
[Social Media] NamesCon 2014 Keynote: Jennifer Wolfe
social media. Where will social media reside? There is space for where you can create a social experience on a new TLD. integrate social, mobile and domain strategies. Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. CEOs want to know how to deal with big data. Whose budget is this coming out of? The IT folks, marketing, CEOs need to think differently. “Change is the law of life.
CONVERSTATIONS | SUNDAY, JANUARY 12, 2014
[Social Media] When Are Your Customers Online? [Thoughtography]
Marketing Mobile & Local Small Business Social Media Thoughtography Always. Truthfully, whether you agree or relate or simply shake your head doesn’t change reality. Decisions are made in the palm of their hands and laps. Which is why I nod when Tim Peter says, “ Your Customers Don’t Go Online – They Are Online.” ” Is your business findable? Photo by Viktor Hanacek on PicJumbo. When Are Your Customers Online? Thoughtography] is a post from: ConverStations. You just finished reading When Are Your Customers Online? Thoughtography] !
THE NEW STRATEGIST | FRIDAY, JANUARY 10, 2014
[Social Media] You’re gonna have a bad time on social media in 2014
So, here’s a post inspired by that all-too-true tweet from 20kGroup and Matthew Carberry, along with couple more things that still happen in social media that should have been wiped from existence ages ago. If you fight your customers on social media… (Thanks to @20kGroup & @matthewcarberry ). Auto DM’s are the least-social way to say anything in social media. Same thing applies in social media. social media marketing business internet branding twitter It’s 2014, everyone. These things need to stop.
CONVERSTATIONS | THURSDAY, JANUARY 9, 2014
[Social Media] Fitting Social Media into Your Workday on BlogTalkRadio: Friday 01/10/13 Noon ET
This week’s show: Finding a Social Media Workflow in a Busy Day. On this week’s show , Finding a flow for social media is hard and takes discipline. So how do we make social part of our busy workday? Fitting Social Media into Your Workday on BlogTalkRadio: Friday 01/10/13 Noon ET is a post from: ConverStations. You just finished reading Fitting Social Media into Your Workday on BlogTalkRadio: Friday 01/10/13 Noon ET ! Next week’s show: How’s Your E-Presence? Consider leaving a comment! Small Business
BILL HARTZER | THURSDAY, JANUARY 9, 2014
[Social Media] Social Media Conference: What to Look For In a Social Media Keynote Speaker
The impact of social media can longer be under estimated. This is evident from the number of social media forums that keep taking place all the time. Any person who relies on the internet particularly social media needs to take advantage of the booming social media market. This is possible through ensuring that you invite a well known and reputable social media keynote speaker at any of your events. Well, some of the qualities of a social media keynote speaker to look out for are as follows: 1. Social Media
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 7, 2014
[Social Media] When Is The Best Time To Post?
Presumably, that’s because people are more likely to be playing on social media at those times. In our view, when you post to your blog and to social media depends a great deal on your niche and your audience. If you still live in the old world of newsletter printing, you may have heard that Thursday is the best day to ensure that your newsletter lands in someone’s mailbox. Many marketers, when they converted their print newsletters to digital, stuck with that Thursday rule. According to several studies , there is some validity in that thinking.
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 6, 2014
[Social Media] Your 3 Most Important Landing Page Elements
Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. priority is converting visitors to sales. That’s the primary purpose for a landing page whether you are selling a product, generating leads, or capturing contact information for a later follow-up. When it comes to landing pages, there are quite a few elements that you should give your attention to, but the following three elements are absolutely the most important. Why should anyone buy from you? Don’t focus on the features.
SMALL BUSINESS MAVERICKS | FRIDAY, JANUARY 3, 2014
[Social Media] What Should You Make Of Flipagram?
Video Marketing Flipagram mobile marketing Social Media People love to show off. They love to show off their families. And they love video. That’s why Flipagram is promising to be a popular new smartphone app that allows users to make short videos using their own photos and music provided by the app. But can it be used for marketing purposes? The biggest issue I see with Flipagram being used for marketing are copyright issues. It depends on the nature of the licenses the app makers secured which would allow people to use copyrighted music with their family photos.
JUGNOO | FRIDAY, JANUARY 3, 2014
[Social Media] Social Media Goes Privately Social
There are public social media platforms, such as Twitter, Facebook and Instagram. Not that this added feature has made that much of an impact in social media overall: the services as listed above attest to the huge demand there is for separate apps that provide privacy or other ephemeral functions. The post Social Media Goes Privately Social appeared first on Jugnoo Blog. Social Media Social Media Management Social Media Presence social media SnapChat User Data. Kik : 25 million users.
CONVERSTATIONS | THURSDAY, JANUARY 2, 2014
[Social Media] Visual Displays on BlogTalkRadio: Friday 01/03/14, Noon ET
Next week’s show: Finding a Social Media Workflow in a Busy Day. Marketing Small Business Social Media We go “on air” at BlogTalk Radio each Friday at Noon ET with a 15-minute delivery of tips, tools, and hot topics. This week’s show: Visual Displays – Online & Offline. Last week’s show: Resolutions or Three Words? What Will Drive Your 2014? archive). On this week’s show , visual displays are as important online as offline, and display merchandising is now crossing over to where offline and online co-exist.
ARI HERZOG | THURSDAY, JANUARY 2, 2014
[Social Media] Analyzing AriHerzogDotCom: Day 2
Since writing about my new brand yesterday and promoting it on my current social media channels, people have slowly been following the different accounts. “They will be more into socializing, trying new things and ideas…” Yup. I’m trying a new idea here. Media Twitter want you to agree that Ari Herzog is a person. He/I writes this sentence. AriHerzogDotCom is a brand. It is still me — as it represents everything I do online: the things I write, watch, and like. They have 100,000 followers and I’m one of the many they follow.
JUGNOO | THURSDAY, JANUARY 2, 2014
[Social Media] SOCL – The Social Media ETF
Global X Social Media Index ETF contains big names such as Facebook, LinkedIn, Twitter, and Google in its portfolio. Here is how the ETF is doing to date: Global X Social Media Index ETF. The post SOCL – The Social Media ETF appeared first on Jugnoo Blog. Social Media global x social media index ETF socl The largest portfolio holding is TenCent Holdings, a Chinese firm which is the fourth-largest Internet company in the world behind Google , Amazon , and Ebay.
AKAMAI MARKETING | TUESDAY, DECEMBER 31, 2013
[Social Media] Why Social Media Inactives Have No Impact on Social Business Value
There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and only using a few. The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. In short: what’s the business value of social media considering the inactives? Every single media type has heavy users and light users. The business value of social is different than other forms of media.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 31, 2013
[Social Media] 5 Ways To Use Twitter Chats For Branding
Social media branding is powerful and can build a good business following with the right promotion and energy behind it. One of the least utilized ways of branding through social media is the Twitter chat. Conduct your Tweetchat across multiple social media channels using the same hashtag. Branding Social Media Twitter Twitter chats Simply hosting a chat session on Twitter can boost your brand and lead to new business. Here are 5 ways to make Twitter chats work for you. Create a unique hashtag and promote the heck out of it.
NET-SAVVY EXECUTIVE | TUESDAY, DECEMBER 31, 2013
[Social Media] My Year-End Look at the Business of Social Media Analysis
Social Media Analysis is my attempt at a sort of online industry trade journal covering the companies that work with social media data. 2013 Saw More, Bigger Investments in Social Media Analysis First, where the investment money went. The Year in M&A (and an IPO), Social Media Analysis 2013 Once all those companies are funded, some of them get acquired. Social media analysis Last year, I started a recap of the financial transactions in the business, so let''s catch up with 2013. And boy, did it go, more than $465 million.
JUGNOO | FRIDAY, DECEMBER 27, 2013
[Social Media] Social Listening: the Popular Dance Partner
Altimeter Group has released a new report called “ The State of Social Business 2013.” ” In their research they discovered that many businesses were still unsure of the role social media played enterprise-wide, other than in marketing and communications. They also learned that: • 52% of companies say that their executives are engaged and aligned with the enterprise social strategy. • 26% percent of companies have an enterprise-level vision and strategy. • 17% of companies are being truly strategic in their execution of social strategy.
BILL HARTZER | THURSDAY, DECEMBER 26, 2013
[Social Media] Trends That Should Be a Part of Your Social Media Marketing Training in the Coming Year
This is the best time to co-opt a social media course to get your marketing team up and running by developing its social media marketing skills. But social media is a series of dynamic entities that are constantly changing. So it will also help to make your in-house team aware of the newest Google algorithms rolled in, the latest popular social media that customers are spending their time on and ways to make their social media training go a long way. The Latest Social Media Trends That Will Influence Your Marketing . 1.
CONVERSTATIONS | THURSDAY, DECEMBER 26, 2013
[Social Media] Talking Into a Can, Communicating to the Masses (Thoughtography)
Marketing Small Business Social Media Thoughtography Audience Communication Publishing . There are times, it may seem, that you’re only talking into a can. That’s okay. More than ever before, talking into the can has a potential to reach masses of people. Whether you’re writing, or speaking, or capturing an image or drawing – the tools are available now that allow you, more so than ever before, to communicate in one a small way and reach big audiences. Keep communicating. Photo on Flickr by gfpeck. Consider leaving a comment!
JUGNOO | WEDNESDAY, DECEMBER 25, 2013
[Social Media] Santa Social Media!
The post Santa Social Media! Social Media Social Media Management Social Media Presence santa social media This post contains a video. If you can''t see it displayed properly in your feed, click here to view it directly. Google HelpOuts shows Santa how to get ready for the big day!! appeared first on Jugnoo Blog.
JUGNOO | TUESDAY, DECEMBER 24, 2013
[Social Media] Social Media Success: Play Dumb & Avoid Ecommerce
The campaign is very successful, because the social media crowd loves something satirical…especially when it come to corporate self-promotion. Social Media Success: Play Dumb & Avoid Ecommerce originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. The post Social Media Success: Play Dumb & Avoid Ecommerce appeared first on Jugnoo Blog. This post contains a video. Users‘ tweets show up in the scripts of the videos the campaign creates.
ATOM THOUGHT | FRIDAY, DECEMBER 20, 2013
[Social Media] How dotConverse Helped a Brewupub Regain it’s Reputation
It was a turning point for social media and service industry in India. Social Media Marketing You all would have heard about the Lemp incident. well known brewery&pub received a massive public back-lash owing to a guest’s blog write about the alleged poor experience at the property. This blog post became viral and users started writing negative.
SMALL BUSINESS MAVERICKS | FRIDAY, DECEMBER 20, 2013
[Social Media] Using Entry Pages As A Key Metric
If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. Also, you can set up a separate landing page for social media and paid search while keeping your primary landing page for organic search only. Be sure, if you do this, to block the search engines from crawling those pages you want to reserve only for social media and paid traffic.
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 19, 2013
[Social Media] Why Authority Is The New SEO
Author Rank is a combination of signals (search and social) that help in determining your reputation as an author. Beyond that, you should also focus on creating quality content, promoting it through social media and other relevant online channels, building your brand, and establishing relationships with key influencers in your niche. If you’ve been paying attention to Google’s algorithm changes for the past couple of years, you’ve likely noticed something. It seems they are canalizing webmasters into certain courses of action.
JUGNOO | WEDNESDAY, DECEMBER 18, 2013
[Social Media] Facebook Video Ads
Facebook Video Ads originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. Social Media Social Media Management Social Media Presence Facebook video ads Facebook is testing a new ad format – video ads that play without sound or prompting. They will play as soon as they appear onscreen, although the sound will be muted (until the viewer chooses to turn it on). The video will also play fullscreen if chosen to to so. billion.
SCOTT GOULD | SUNDAY, JANUARY 24, 2010
[Social Media] Article: Restaurants as a Model for Digital Experiences
What I want to look at is how experience plays out online, what relationship it has, if any, with SEO, and what both good and bad website and social media experiences look like. Social Media is a key point for establishing anticipation - is your bio and are your tweets corresponding to what you want viewers to feel? Social Media''s effectiveness is generally considered to be found when you can display expertise in a niche. How can you use Social Media to assist your audience beyond the website? Restaurant as a Model. Ambience. Assistance.
JUGNOO | FRIDAY, DECEMBER 13, 2013
[Social Media] Brands LOVE Instagram
The high growth rate of this social media channel is very attractive to brands, especially since everything is free – at least for now. Brands LOVE Instagram originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. Social Media Social Media Management Social Media Presence instagram nitrogram 50 Large consumer brands – and even General Electric – are using Instagram to promote their image and attract followers.
MY CREATIVE TEAM THINKING | THURSDAY, DECEMBER 12, 2013
[Social Media] Twittering Media List On List.ly
Twittering Media Outlets. Buzz Journalism News Newspapers Online Print Media TV Twitter twittering journalists journalism media relations news print media social media twitter View more lists from Harry W. Hoover. Other Posts You Might Like Using Paper.li As Part Of A Content Marketing Strategy LinkedIn Company Page Update You Are Your Company’s Biggest Internal Communications Problem Zemanta.
JUGNOO | THURSDAY, DECEMBER 12, 2013
[Social Media] Facebook Ads – Some Thumbs Up, Some Down
According to Adobe and Kenshoo Social, the reports are all positive. Kenshoo Social found that Facebook ad clicks were up 14%, and returns for advertisers are 3 times higher than last quarter. Facebook Ads – Some Thumbs Up, Some Down originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. Social Media Social Media Management Social Media Presence Facebook ad manager Facebook ad program Facebook ads Facebook advertising
KOKA SEXTON | THURSDAY, DECEMBER 12, 2013
[Social Media] Interview at Dreamforce with Matt Childs of Vidcaster
Social Selling has evolved over the past couple of years. I believe that one of the major shifts I am seeing is that we are reaching the tipping point and sales people around the globe are now ‘getting it’ and adopting social selling applications like LinkedIn as part of their regular process. believe that now with the supporting data of the success companies can achieve by leveraging social selling, that this is inevitable across all industries.
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 11, 2013
[Social Media] 5 Ways Analytics Are Important To Your Local Business
If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. Focus on that information.
ONLINE COMMUNITY STRATEGIST | MONDAY, DECEMBER 9, 2013
[Social Media] Hiring for social media roles from 2010 to 2013
I was interviewed for a story on iMedia Connection back in July of 2010, where I shared my thoughts on the quality of the social media workforce. The piece, written by Michael Estrin, was called “ Is a social media bubble ready to burst? Here is what I was thinking on that topic back then: “The quality of the social media workforce is a direct reflection on the hiring managers, who in many cases have no idea what skills are needed for this emerging role,” says Angela Connor, social media manager at Capstrat.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 10, 2013
[Social Media] Why You Should Tweet Your Content Multiple Times
Social Media content retweeting tweeting Online marketers will argue over whether you should tweet your content multiple times or not. Some say you should and others no. The Search Engine Journal ran an article today in favor of multiple tweets. Here’s what they have to say about that. Multiple tweets have a greater chance of delivering more traffic to your website. If you tweet at different times of the day, you can reach multiple time zones. You can test multiple headlines. I’ll have to agree with the general thrust of this article.
THE SOCIAL MEDIA INCUBATOR | MONDAY, DECEMBER 9, 2013
[Social Media] Tips for Facebook’s Algorithm Change
According to a post from Facebook’s Newsroom , the social network will be “doing a better job of distinguishing between high-quality article on a website versus a meme photo.” Always keep your audience in mind when creating your content for social media. Facebook Online marketing Social Media Social Media for Business Social Media ROI Social Media Tips Strategic Social Media Facebook algorithm marketing strategy social media strategy What does this mean? So what can you do?
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 5, 2013
[Social Media] 3 Alternatives To Google Traffic
Social Media - The first alternative is social media. Step up your social media marketing and you will likely see more traffic to your website. Tracking & Analytics blogging google guest blogging PPC Social Media website traffic If you’re like the rest of us, you’ve probably noticed that your traffic from Google has tapered off a bit lately. There are likely several reasons for that. Search Engine Journal hits on one reason , but I’m leaning to the Hummingbird algorithm as the main culprit.
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 3, 2013
[Social Media] Have You Seen Your Google Traffic Decline?
search engines facebook google referrers Social Media website traffic Google turned the Internet upside down with Panda, Penguin, and Hummingbird. Many site owners who previously were top dog in search results are now bottom of the barrel. Some of them aren’t very happy about it. I can see why. They’ve seen their Google traffic decline considerably. To me, it illustrates a very important principle in marketing – diversify! If you’ve spent your time relying on one source of Web traffic, then you are really asking for it if that well dries up. If your No.
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 29, 2013
[Social Media] Mobile Advertising Segmentation – Tablets & Smartphones
Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. That’s why you’ll see things like social media, news, and weather being dominated by those devices. Nevertheless, if you do a lot of mobile advertising or mobile search or social media , then here’s some information for you to chew on. Mobile Marketing for Small Business mobile advertising mobile search smartphones Social Media tablets
PROACTIVE REPORT | THURSDAY, NOVEMBER 28, 2013
[Social Media] My PR Thanksgiving List
Social Media: We can connect with journalists, bloggers and the public in a way we’ve never been able to do before. We’ve got Twitter, LinkedIn and sites like MuckRack to help us with media relations. And the media and interested public would never find our content either. I’m thankful for every Google update because it makes the Internet more accessible and gives a better experience to the searcher. Bloggers: We no longer have to rely on top tier media to reach our audiences. Without search engines we’d never find anything.
PROACTIVE REPORT | TUESDAY, NOVEMBER 26, 2013
[Social Media] Lee Odden on Content Marketing and PR
Social Media Case Studies Lee Odden, CEO of TopRak Marketing, spoke at the 2013 PRSA Conference in Philadelphia. His session was on the tools and techniques PR pros can use to include content marketing in the PR mix. Odden sees PR as perfectly positioned to be stewards of the messaging that causes consumers to have affinity for a brand and become fans and advocates.
THE SOCIAL MEDIA INCUBATOR | MONDAY, NOVEMBER 25, 2013
[Social Media] 10 Simple Truths About Business Marketing Today
Social media is not an “if” anymore, but a “when” and a “how.”. Social media is not a substitute for building relationships. Internet Marketing 101 Online marketing Strategic Social Media b2b marketing business marketing marketing basics marketing truths In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Consistency and relevancy are key to your success. Customers buy benefits, not features.
JUGNOO | SATURDAY, NOVEMBER 23, 2013
[Social Media] Instagram & Pinterest Pictures – What Works?
originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. Social Media Social Media Management Social Media Presence instagram likes pin pinterest repin repins Curalate has done an interesting study, based on looking at a range of image features across 8,000,000 instagram photos. They wanted to find the commonality in what users chose to Like. Instagram & Pinterest Pictures – What Works? appeared first on Jugnoo Blog.
SMALL BUSINESS MAVERICKS | THURSDAY, NOVEMBER 21, 2013
[Social Media] Social Networks Have More Reach
If reach is an important metric for your business, there is a new study out that indicates social networks have greater reach than ad exchanges and networks. I can’t vouch for how reliable this study is, but it does look fairly interesting. Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Of those, social networks won out for having the highest reach. While social networks are becoming better at extending their reach, you’ll achieve greater marketing exposure if you go through multiple channels.
ATOM THOUGHT | WEDNESDAY, NOVEMBER 20, 2013
[Social Media] How to Boost Reach, Attendance and Engagement for Your Next Event?
Some time back ‘atomthought’ as a media partner to a national digital event, created a live hangout and streamed to all it’s readers. Our sister organization- dotConverse, handled the ORM and Social Media account for Lemp (post the fiasco) where it would promote the weekly gigs and a few big events like the Chennai Express. Digital Learning Social Media Marketing
TWIST IMAGE | WEDNESDAY, NOVEMBER 20, 2013
[Social Media] Six Links Worthy Of Your Attention #178
media hacks. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Kaleberg. "2 weeks ago, I was walking through New York when I saw a strange sign, above a building on 56th Street. It said, ''She Who Must Be Obeyed.'' Curious, I grabbed my phone and started searching. Soon, I found out that this was Eleanor''s building. This page explains it a bit, and it seems others had been down a similar rabbit hole, leaving a trail of their findings that popped up in the New York Times in 2005. amazon.
JUGNOO | WEDNESDAY, NOVEMBER 20, 2013
[Social Media] Rob Ford Isn’t Just Fuelling Comedians
The media frenzy surrounding Rob Ford is not about to take a back seat. He’s basically captured the attention of everything that is media related starting with newspapers to news stations and moving from late night talk shows to daytime talk shows and now his own show! As it turns out, I’ve been absorbed with all the events as if I were glued to a tabloid. I’ve dedicated a lot of my time to monitoring ‘Ford Nation’s’ related social media activities. Topics That ‘Stuck’ In Social Media. But what happened between these peaks? Patricia Toth.
FEVER BEE | SUNDAY, NOVEMBER 17, 2013
[Social Media] Call for Speakers - Virtual Community Summit (London, Feb 20)
We want to investigate how proven social science can be used to build better communities. Social-psychology. If you’re showcasing social sciences, then use social sciences within that group right there and then. Social media professionals. On Feb 20, we’re hosting the Virtual Community Summit. This is an annual gathering, in London, of the world’s top community professionals. This year we’re exploring the science behind communities. If you're an expert in this field (and you’re good on stage) put yourself forward to speak. Anthropology. Moderators.
JUGNOO | SATURDAY, NOVEMBER 16, 2013
[Social Media] Seth Godin: The Connection Economy
Seth Godin: The Connection Economy originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license. Marketing Social Media Management Social Media Presence connection economy Video of Seth Godin from the ASUG Keynote at Sapphire Now – talking about his Connection Economy: This post contains a video. If you can''t see it displayed properly in your feed, click here to view it directly. The post Seth Godin: The Connection Economy appeared first on Jugnoo Blog.
BRENT CSUTORAS | FRIDAY, NOVEMBER 15, 2013
[Social Media] We Are Gods Now by Jason Silva
How Affiliates Can Use Social Media to Generate Traffic. Social Media Technology I do not know how I had never seen anything put out by Jason Silva before today, but a friend of mine Jake Filan, who is forced to listen to me ramble on about my theories on the future of society and technology, as they continue to emerge and how our adaptation and advancement rate [.]
CONVERSTATIONS | FRIDAY, NOVEMBER 15, 2013
[Social Media] Pre-purposing Your Content – Infographic
Power in (Social) Sharing. Paying Attention to Social, Local, Mobile (SoLoMo). From here, the power of Pinterest, Flickr, YouTube, Facebook, Google+, Twitter , and other social areas can be utilized … using the images in individual and combined ways. Marketing Small Business Social Media Perhaps you’ve heard the term “Repurposing” Repurposing is taking content you’ve once created, modifying the presentation, and re-publishing in a new format. Can you plan for a repurpose? Would that be Pre-purposing? An infographic.