KIKOLANI | FRIDAY, MAY 25, 2012
[Social Media] Fetching Friday – Resources Mashup & Jacks Point Timelapse
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. How to Promote Your Blog With Social Media – How to share your blog articles on tumblr, facebook, linkedin and twitter to increase your reach. Social Media / Social Networking. 14 Social Media ROI Metrics You Can Use Right Now – The new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates.
KIKOLANI | FRIDAY, DECEMBER 23, 2011
[Social Media] Fetching Friday – Resources Mashup & Happy Holidays
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? Find out the best strategies for blogging, business, and social media engagement from these awesome posts! Social Media / Social Networking. Happy Holidays. hope everyone has a very wonderful holiday season and happy new year!
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 26, 2010
[Social Media] 2011 New Year’s Resolutions from Our Adland Galaxy
We invite our readers, ad agencies, marketers, social media, and PR, to add yours in the comments section. ‘To become a better social media sherpa and inspire the hesitant to interact with the new landscape developing before us.’ The media strategy guy. Social Media @Modernista, Medical Officer @USArmy. ‘Creative Director at Mullen, Art Director, Designer, Digital, Social, Collaborator, Photographer, Thinker, Brand Builder, Traveler, Dad’ Agency will focus more on Social Media; our clients & consumers expect it.
DANNY BROWN | FRIDAY, AUGUST 30, 2013
[Social Media] Why Thinking About Traffic is the Scourge of Great Content
You don’t really care about the content – you care about the new eyeballs, and the boost in traffic, and all the wonderful social shares that you’ll get. You want traffic, you want subscribers, you want social shares. Why Thinking About Traffic is the Scourge of Great Content originally appeared on Danny Brown - Social Media | Marketing | Influence under a Creative Commons license. 'Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. Signs of a bad strategy, right? get it.
ADAM SHERK | TUESDAY, AUGUST 25, 2009
[Social Media] 5 Ways to Deal with Seasonal Dips in Search Engine Traffic
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals. Here are five ways to mitigate seasonal search traffic declines: Go after hot topics – Regularly monitor the top searches, topics and trend data published by search engines and social media sites for content ideas and opportunities.
JEFF KORHAN | THURSDAY, SEPTEMBER 23, 2010
[Social Media] Customer Driven SEO Leads You to Their Favorites
Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « I Agree with Mark Zuckerberg | Main | Productivity Simplified » September 23, 2010 Customer Driven SEO Leads You to Their Favorites It is no coincidence that what is relevant to your customers is also what works to achieve higher search engine rankings with Google. This This is why frequent blogging and posting on the social networks enhances your SEO. This is why frequent blogging and posting on the social networks enhances your SEO.
JACOB MORGAN | THURSDAY, NOVEMBER 4, 2010
[Social Media] Why Visuals Are So Important
I just wrote a post for Social Media Examiner on Social CRM using a few visuals (and also eliminated the jargon) and every single comment I received on that post was all about how much “this made sense, “was easy to understand, and “how great the images are.. The new Chess Media Group site has a lot of visuals on it depicting our client and strategic methodology. The Social CRM process diagram that Chess Media Group created is perhaps the most widely circulated and used Social CRM image today, why? I wholeheartedly agree.
TWIST IMAGE | SUNDAY, FEBRUARY 10, 2013
[Social Media] The Power Of LinkedIn For Business
love the way the online social network has maintained its stature as the preeminent business network for professionals. online social network. social media. Episode #344 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have a love/hate relationship with LinkedIn. love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings ). Nobody knows this better than Viveka von Rosen. Enjoy the conversation. blogging. brand. david usher.
SOCIALNOMICS | WEDNESDAY, AUGUST 21, 2013
[Social Media] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
The increased use of social media sites such as Facebook and Twitter and review sites such as Trip Advisor have created a platform for users to share positive and negative experiences online. Many businesses have been quick to harness the potential of social media sites to promote positive images of their businesses online, however reputations can quickly be ruined by only a few negative reviews. The reputation and image of any business is significantly important to the success of the company due to the impact this can have upon sales.
FRESHNETWORKS | FRIDAY, MAY 15, 2009
[Social Media] 1. Introduction to community management
If you’re new to social media and community management, some of the language may seem a bit obscure. Your community members, especially those who engage in social media a lot, will probably use text speak and standard community abbreviations without blinking. How to Demonstrate the Value of Social Media to Your Boss - Chris Brogan (slideshare.net). Image by massdistraction via Flickr. Brilliant and thrilling though it is, managing an online community is a strange and unusual job. That’s because they do so much. Who can run a community?
CONVINCE & CONVERT | SUNDAY, AUGUST 11, 2013
[Social Media] Why Data May Be Steering You Into the Rocks
Research told us this, and it was interesting information that we used when purchasing different forms of media to communicate to that segment of the population. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Why Data May Be Steering You Into the Rocks is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. tweet this ). And that’s a dangerous mistake.
GEOFF LIVINGSTON | SUNDAY, MARCH 20, 2011
[Social Media] Anti for the Sake of Being Anti Sucks
For example, there’s a lot wrong with social media marketing, including an oft ridiculed influencer bubble. When anti social media is tied to personal or organizational profiteering, anti moves at light speed from punk to poser. Image by Anonymous. There is a lot wrong with the online space. Heck, make that with the world. It is really easy to pick apart people, industries and society. But in the end, a constant anti-attitude really sucks, and it gets boring, too. What works better and makes life interesting is providing a solution. No one will listen anyway.
PUSHING SOCIAL | THURSDAY, MAY 29, 2014
[Social Media] Unorthodox Blogging : How Rebels Win
Don ’t ask for a social share in exchange for expertise. Use smart curation to scale my social media activity leading to over 1,000 new (real) Twitter followers in one month. There has been a few tactics that I decided to not use because they weren’t right for Pushing Social even though they worked extremely well. hate Social Locker and I’m sure my audience hates it too. 'There’s a long list of so-called no-no’s when it comes to blog marketing: Don ’t use pop-ups. Don ’t sell in your blog posts. Don ’t promote your blog posts too often. Don ’t post weekly.
CHARLENE LI | MONDAY, NOVEMBER 15, 2010
[Social Media] Facebook Messages challenges traditional email & portals
3) A real social inbox with friends as the filter. My colleague, Jeremiah Owyang has written about the potential for email providers to become instant social networks ( here and here). But attempts to make email inboxes social will face significant challenges. Without that social data, the billions of social connections lack context. But more importantly, without the context of the social interactions that take place very day on Facebook chat, and other platforms, email alone simply falls short. Just as important is what Facebook Messages does not do.
KIKOLANI | FRIDAY, JULY 6, 2012
[Social Media] Fetching Friday – Resources Mashup & Midnight Sun Iceland
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Define and Align: A Manageable Content and Social Media Marketing Process – An 8 step content marketing process from analyzing the social climate to measuring results. Social Media / Social Networking. Social Media Privacy in The Workplace: Is There Any? The Resources Mashup. Blogging / Content. Business / Career. Freelancing. Here’s how.
TWIST IMAGE | SATURDAY, JUNE 28, 2014
[Social Media] Decide Now: Pageviews Or Real Depth
When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. The America''s Funniest Home Videos set on a never-ending loop and shared incessantly with your social graph. Fleeting, clicks, pageviews and shares may simply be nothing more than a mass media reaction. mass media. media metrics. social graph.
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
[Social Media] Tips to Optimize Conversion of Online Forms
From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. worthwhile theme as it is firstly often forgotten and secondly very important. Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire life cycle of the digital client and prospect. The layout, location and content of the form are also very important.
JACOB MORGAN | SUNDAY, SEPTEMBER 19, 2010
[Social Media] Contributing to Search Engine Watch and CMSWire!
Now they feature topics such as analytics and social media. Since SCRM and customer engagement beyond social media is starting to become a popular topic they are now adding this to their repertoire of columns. I’m going to have a monthly column for SEW where I’m going to be focusing on new customer engagement strategies better known as Social CRM. I have some exciting news. I’m now an official contributor to both CMSWire and Search Engine Watch! Search Engine Watch used to be all about Search Engine Marketing and Search Engine Optimization.
CONVINCE & CONVERT | SATURDAY, NOVEMBER 23, 2013
[Social Media] 7 Questions About Facebook’s New Star Ratings System
Do ratings from Facebook users with more social connections receive extra credit? Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Questions About Facebook’s New Star Ratings System is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster.
BLOGGER XPERTISE | THURSDAY, SEPTEMBER 6, 2012
[Social Media] Hangout on Air: Understanding RSS feeds for. - Blogger Xpertise
Social media. We also discussed using FeedBurner as an introductory method of RSS feed manipulation, as well as the services provided by FeedBurner such as "subscribe by email", BuzzBoost, and posting to social media services. Labels: beginner , blogger , blogspot , content strategy , expert , feed , hangout on air , intermediate , jquery , rss , social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Templates.
KIKOLANI | FRIDAY, MAY 10, 2013
[Social Media] Fetching Friday – Resources Mashup & Tough Love
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Improve Your Content’s ROI in 9 Steps – If your team is struggling to provide results for clients, it’s time to take steps to boost social traction. Repurposing Content: Top Benefits, Techniques & Tools – One of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. Social Media / Social Networking.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 9, 2011
[Social Media] 5 Ways to Break Through Writer’s Block
This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. It’s not that I can’t write when I’m flitting between social networks, but when I really need to put my head down and get a ton of writing down, I do need to go offline. Do you find you do? find I do. “Curses, Sir Bloch,” I sputter. ” Sir Writer’s Bloch, of course, couldn’t care less.
TWIST IMAGE | WEDNESDAY, AUGUST 14, 2013
[Social Media] There Is No Brand Truth
Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. media manipulation. social media. social media channels. 'What is the truth about a brand? Sugared beverages will spend millions trying to convince you that they care about youth obesity by sharing healthy factoids about humanity, while fried food companies will try to calm your nerves with recipe suggestions. It''s not for the intelligentsia. it''s for the great masses.
KYLE LACY | TUESDAY, JANUARY 24, 2012
[Social Media] If You Feel Comfortable You Are Dead
Whether social media or mobile, the consumer is moving faster than we could ever imagine. Last night, I was reading a blog by Christopher Stuzman of Forrester called The Five Habits of Adaptive Marketers. Great post. You should definitely check it out. In the blog Chris discusses the different steps marketers need to take in order to survive the fast changing climate of marketing (both digital and traditional). It might sound cliche, but today’s most successful marketers are wholeheartedly embracing the “no pain, no gain” mentality.” It is pretty simple.
ACIDLABS | SUNDAY, APRIL 11, 2010
[Social Media] How's that going to work, then? – Government 2.0 and purdah
In year, where like our UK friends, we will face a federal election, social tools will play a major and perhaps telling role in the election itself. There are a number of notable exceptions across all three major parties, already adept at using social tools, for whom the election will be a real test of their ability to truly engage online rather than simply using it as another place to broadcast the party line. Yet, the moment the general election was called in the UK, announcements across the social sphere were made declaring these efforts closed for the duration.
TWIST IMAGE | SUNDAY, MAY 11, 2014
[Social Media] Time To Get Your Freak On
He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Whenever we get around to doing a Media Hacks podcast, he is one of the guests. media hacks. social media. social media 101. It used to be easy. Then he became a kinda big thing on Twitter. blogging. brand.
DREW'S MARKETING MINUTE | MONDAY, AUGUST 25, 2014
[Social Media] 5 ways to market if you don’t have a lot of money
know…I didn’t even mention social media or direct mail or cold calling. 'No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Trust me.
BRASS TACK THINKING | MONDAY, JUNE 21, 2010
[Social Media] Narcissus at work
And as important as the above blog is to understanding the BASE motives of people, I think it more important to understand self interest so that we, as marketers, as influencers, as the avant garde of social media leaders, to use our intelligence and understanding of the new modes of communication to help people learn how to see beyond simple self interest. And let's not think social media has suddenly created avant-garde thinking, it's just made people's opinions more accessible. That’s okay. So am I. And here’s the secret: everyone is. You
WEB METRICS GURU | TUESDAY, AUGUST 7, 2012
[Social Media] Have to Laugh – Klout vs. Social IQ
Meanwhile, I get a message from Social IQ that I increased my buzz and influence since yesterday. Social IQ seems to be looking at my activities but doesn’t have any topics mapped out for me (strange). Klout has plenty of topics mapped out for me and tracks my activity, but they seem to have changed what’s in the topics totally, so where I was leading with Social Media Measurement for the last 7 or 8 months, now they have no names, and for top K+ recipients, they have a ton of people I never heard of. Klout social iqWhat gives?
TWIST IMAGE | FRIDAY, JULY 22, 2011
[Social Media] Monetizing Your Leaderboard
The trouble with new media is that it's hard to tell the pretenders from the the professionals. It's not all that hard to establish some kind of Social Media beachfront and - with a few tactical moves - quickly gain notoriety and respect in a digital kind of way, but you can't fake a portfolio. Social Media goes both ways. If you think someone is a fraud, why not leverage Social Media to figure it out. media hacks. new media. online social network. social media expert. You can't fake a track record, either.
SOSHABLE | FRIDAY, NOVEMBER 1, 2013
[Social Media] Twitter and Bing Stay in Bed Together
Here’s what Search Engine Land has to say about it: Tweets are primarily available and searchable at Bing’s social search page, bing.com/social , but they’re also showing up in Bing’s main search results. The post Twitter and Bing Stay in Bed Together appeared first on Soshable | Social Media Blog. Bing News Nugget Search Engines Social Networks Twitter bing 'It’s not that we expected any different. It’s just good to know that it’s still alive and well. Read More: Search Engine Land.
GEOFF LIVINGSTON | MONDAY, SEPTEMBER 20, 2010
[Social Media] Case Study: Miriam’s Kitchen
Their ability to grasp online social relationships and extend them to real life actions has been outstanding. Miriam’s Kitchen decided to participate in online media because many of their supporters were using social media. It’s important that we meet our supporters where they are, and social media helps us accomplish this. Many of the Washington, DC residents that donate and volunteer fall within the 25-40 age range, and are social media/web savvy. That’s a lot of pressure on our social media team..
ONLINE COMMUNITY STRATEGIST | SATURDAY, AUGUST 7, 2010
[Social Media] Renewed interest in growing online communities « Online Community.
Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Renewed interest in growing online communities August 7, 2010 in Community Engagement The tide is turning. days ago This one caught my attention: Junk research, shabby journalism and social media. People are finally realizing that the online communities they’ve left abandoned could probably use some attention. couldn’t be happier about this renewed interest. think it’s important and smart.
KIKOLANI | FRIDAY, AUGUST 9, 2013
[Social Media] Fetching Friday – 20 Marketing Links
'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Ways to Boost the Visibility of Your Email List – In this era where everybody under the sun is telling you to ditch the email newsletter in favor of social, how do you grow your email list? Social Media / Social Networking. 50 Ways Social Media Can Destroy Your Business – Social media is also a great way to build up a business, but it can tear it down again just as quickly.
FIREBELLY | TUESDAY, SEPTEMBER 4, 2012
[Social Media] 3 Reasons List Posts Are Guaranteed Blog Traffic Boosters
It could have been about writing, social media promotion, speaking at conferences, or even wearing a sandwich board. Admit it. You looked, didn’t you. You were intrigued by the headline, and you wanted to see what this was all about. You wanted to see what the three reasons were — I nearly called them 3 secrets — and whether you could pick something up. What if there was really only one secret? Don’t worry, there are three.). Would you be disappointed? Would you hate me for tricking you? And what if the headline had been “Boost your Blog Traffic” instead?
SPIN SUCKS | TUESDAY, OCTOBER 2, 2012
[Social Media] The Game Show Guide to Life and Business
News releases, PR campaigns, and social media – got it. Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The entire audience comes dressed like living toys and candy hoping to deal for cash and prizes and ultimately a grand prize. Shafted. That I know.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 21, 2011
[Social Media] SEO Checklist
Start by spending less advertising dollars on traditional media, and then look to the Internet. Social media – make sure you are taking full advantage of Social Media, Facebook, LinkedIn, Google+ and the like. SEO is as important as the messages you’re trying to deliver. Today, we have a guest post from John Miller, President of Salient Software who’s been developing websites and SEO programs for the B-to-B space since the mid 90s. John outlines some typical areas you need address. Enjoy. What does this mean to a website owner? Sitemap? –
CONVERSTATIONS | TUESDAY, APRIL 22, 2014
[Social Media] Pulling the Thread Together
Related Stories Preparing for the Thread Starting to Use WordPress (Video Lessons) L.I.F.T – A Small Business Boost (Saturday Clips) Getting Customers in the Door with Social Media. 'If you’re like a lot of small business owners, you wear many hats – and sometimes, all the hats. You might work with the front-end (with customers), the back-end (administrative), the public (marketing, networking), and the private (human resources, vendors) – all in the same day, maybe in the same hour. Pulling the Thread Together is a post from: ConverStations.
WRITTENT BLOG | THURSDAY, JULY 4, 2013
[Social Media] 7 Effective Call-to-Action Examples and Why They Work
social media. Many social media sites do a great job of showing the value of their service on their sign-up pages. 'If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often makes a bigger difference toward your number of leads and customers than tweaking the design or any other changes you could make. So, what is a CTA, exactly? That’s why calls-to-action can be used in more places than just your website. email blasts.
PROBLOGGER | MONDAY, MAY 20, 2013
[Social Media] Are Balancing Emerging Technology with Effective Strategy?
The example I used last week was to compare the effectiveness of social media against email in my own blogging. around 300,000 social media connections (mainly Facebook , Twitter and Pinterest ). updated our social media accounts around 150 times over the week. I’d estimate that last week the single email generated well over 10 times the traffic that the 150 social media updates and the 14 RSS updates combined. It was: Don’t throw out the baby with the bathwater. On Digital Photography School we have. Last week we. General
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 12, 2014
[Social Media] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. They were a reputable brand but just didn’t seem to be cutting the mustard.And I began to feel like the little pig who build his house of straw. Everything was being blown down. That is why I decided to hop over to Running Fit today at lunch. know I abhor them.
JACOB MORGAN | WEDNESDAY, FEBRUARY 17, 2010
[Social Media] What Are You Interested In? (Vote)
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What Are You Interested In? Social Media, and Social CRM. TAGS: Enterprise 2.0 , Social CRM , social media , vote This entry was posted on Wednesday, February 17th, 2010 at 5:20 pm and is filed under Rants. Social CRM, and Social Media strategies. Jacob is also the co-author of Twittfaced, a social media 101 book for business. The choices are Enterprise 2.0, ALL RIGHTS RESERVED.
ARI HERZOG | MONDAY, SEPTEMBER 5, 2011
[Social Media] Help Me Find Meaning on My Birthday
Another place is GovLoop , a social networking site for the government community. Ari Herzog provides social media marketing and editorial services. Visit the blog archive to read more articles on new and emerging media. Today is my birthday. If you can’t view my video thoughts above, the link is here. As one year ends and another begins, I encourage you to think about what we’re doing in this place called the world wide web. Help me understand why we are here. Help me understand why you are here. How can we make magic together? Thank you for reading!
ENGAGING BRAND | FRIDAY, JULY 9, 2010
[Social Media] Show 294 - All about the Referral Engine
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Does your brand create celebrity customers? We talk about The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? We talk about The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? Main | Have you got the crumb factor?
KIKOLANI | THURSDAY, AUGUST 5, 2010
[Social Media] Fetching Friday – Resources Mashup, Facebook Summit and Hamsters with Soul
How to use social media to get a job – simple things to do and to avoid if you are job hunting and easily searchable. Proper ways businesses should use social media – the responsibilities, time factors, and things to avoid. Social Media / Social Networking. How to measure social media ROI for the complex sale – find out how social media is impacting your bottom line. tools to manage social media for the franchise – tools that can help you manage hundreds of social media outlets.
CONVINCE & CONVERT | SUNDAY, JUNE 30, 2013
[Social Media] How Much Content Do You Need? Here’s a Formula
Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Here’s a Formula is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Image from Bigstock.com. was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. Also memorable was a great question from the audience.
THE RELATIONSHIP ECONOMY | MONDAY, AUGUST 5, 2013
[Social Media] Chasing The Wrong Solutions
Today’s business problems won’t be solved simply by applying old improvement theories or by chasing strategic initiatives to become a social business. Old improvement theories and strategic initiatives aimed at becoming a social business are yesterday’s solutions to old business models but they do not address an emerging larger problem. An example of this would be social technology and its application to marketing and business strategy. ” “ Despite burgeoning social business activity, companies’ efforts largely appear stuck in first gear.
THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 1, 2013
[Social Media] What Makes The Biggest Difference?
Media: The most popular stories on LinkedIn are about matters of the heart and mind. 2] Their extensive research and field experiments helped them arrive at this powerful conclusion: Employees who perceive the social impact of their jobs and see themselves as playing an important role in others’ welfare perform better. Social media propagated throughout social networks has empowered consumers with a voice that is now viewed as a greater influence than traditional broadcast and print media. What Is It That Makes The Difference? It isn’t.
THE RELATIONSHIP ECONOMY | THURSDAY, AUGUST 4, 2011
[Social Media] OWN Your Travel Game
Social Flight is unique in its purpose of organizing communities of people into powerful collectives who can influence markets, vendors, and especially prices. These vendors pay and extraordinary amount of money on business intelligence, Groupons, and social media campaigns trying to discover YOUR intentions data. This opportunity arises because of extraordinary inefficiencies in the airlines, but also in advertising, communications, marketing and every industry where a broker stands between your intentions and a market for goods and services. Why Google Plus?
THE RELATIONSHIP ECONOMY | MONDAY, JULY 5, 2010
[Social Media] Who Is Hacking Your Culture?
The social technology landscape is evolving at an ever-increasing rate, with security, compliance, and the expanding utility of mobile devices all being in the forefront in 2010. Social technology creates changes in process, technology and people. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Series Navigation «BP, Media & The Rippling Effects. The Crowd is The Change Agent.
DEVELOP SOCIALLY | THURSDAY, JULY 7, 2011
[Social Media] Facebook Friends – Hide or Delete
So let’s not put too much importance in people that we barely know unfriending us on social media platforms. I wish Facebook would get rid of its ‘hide’ feature. guess you know where I’m going with this. Justin’s recent post about unfriending reignited my thinking about the debate. Among the private messages that he got in response, was one saying it was rude for him to unfriend people and that if he did not want to see their posts he should just hide them.. Really?! Isn’t is more disingenuous to hide someone from your stream? then unfriend.
KOKA SEXTON | THURSDAY, JANUARY 1, 2009
[Social Media] Top 1000 Favorite Blogging Links of 2008
have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Help Us Build It. Apartment.
KOKA SEXTON | THURSDAY, JANUARY 1, 2009
[Social Media] Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com
have been using StumbleUpon as my social bookmarking tool this year and I wanted to share with you all of my favorite links from the past year broken into categories. AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. Scientific American socialADDICT blog – Social Marketing, Web 2.0 How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Help Us Build It. Apartment.
CONVINCE & CONVERT | MONDAY, JULY 5, 2010
[Social Media] I Get By With a Little Help From My Friends
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada. Please thank them for their contributions with your attention, comments, and tweets. Thanks @jaybaer!
WAXING UNLYRICAL | SUNDAY, DECEMBER 5, 2010
[Social Media] Weekly Roundup: Unsung Heroes
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. Why: Jen is one of the finest people it’s been my privilege to meet through social media. Social media as the new support group? After all, this is the third post in three days to reference that wretched campaign. Aaargh!! feel like an idiot saying that, but it’s true.
CHARLENE LI | SATURDAY, JUNE 4, 2011
[Social Media] Groundswell Paperback: A Look Back Three Years Later
To our astonishment, it has sold more than 100,000 books and now a new, updated paperback version is available (links below), with two new chapters on how to use Twitter and social maturity. But the theme of the book — that you have to focus first on the relationships created by social technologies (and not the technologies themselves) – still resonates today. That was five years ago, and as a whole, organizations still lack the maturity to be able to truly engage in an honest, authentic dialog – despite their adoption of social technologies. Talk about guts!
THE REALTIME REPORT | TUESDAY, JANUARY 14, 2014
[Social Media] Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?
'Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Stores Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security. Now there’s a new kid on the block: LiveDeal. How exactly does it work? Customers can sign up via Facebook, Twitter, Google+, or email. They
ENGAGE | THURSDAY, DECEMBER 5, 2013
[Social Media] Building Momentum with Digital Influencers
'Q: My company is on social media, but I don’t have. A: The first step to bolstering your brand’s digital image via social media is identifying and engaging key “digital influencers” in the industry. A: These social media users are regularly active in a particular sphere or industry, and have become trusted, authoritative sources—usually by publishing credible, resourceful content. A: Fostering a good relationship with them will position your business into their social spheres and build trust among their communities. many followers or fans.
JACOB MORGAN | MONDAY, JANUARY 11, 2010
[Social Media] My Site Was Hacked and How it Was Fixed in 24 Hours!
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER My Site Was Hacked and How it Was Fixed in 24 Hours! social media marketing So sad to hear. blog comments powered by Disqus Connect with me Subscribe to Social Media RSS RSS About Jacob Email Me Jacob Morgan is the Principal of Chess Media Group , a social business consultancy that works with medium and enterprise companies on developing Enterprise 2.0, Social CRM, and Social Media strategies. Thanks guys!
JACOB MORGAN | THURSDAY, JULY 22, 2010
[Social Media] Implementing Enterprise 2.0 at Intuit, Part Four: Technology.
Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER Implementing Enterprise 2.0 Intuit currently has a good piece of mainstream users and in fact some people use these social tools as core part of their day to day work (we will discuss all these tools in an upcoming post). Intuit can then create visibility around those actions that keep a social system healthy and celebrate the behaviors they’d like to see more often. Social CRM, and Social Media strategies. platforms and tools.
ARI HERZOG | THURSDAY, MARCH 17, 2011
[Social Media] Feature Friday: How to Increase Web Traffic
Use social media and bookmarking sites. Social media and social bookmarking sites, such as StumbleUpon , are other online space where you can meet with great number of people. Tunnel picture by pixelplacebo. The following guest article is by Steven Papas. Nobody can survive as an internet marketer without traffic. Traffic is the reason a seller will make sells, it is the reason you will get subscribers and it stands at the center of internet business and money making. Why will they return often? How Do You Get Targeted Traffic? Check related blogs.
TREY PENNINGTON | SUNDAY, JUNE 6, 2010
[Social Media] @thebrandbuilder's Tech Tip #349: Mash enough buttons
The occasion was Monitoring Social Media Bootcamp in London. Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ @thebrandbuilder’s Tech Tip #349: Mash enough buttons by trey on June 6, 2010 Sometimes we encounter challenges we just can’t do anything about. When that happens, it’s often humorous to take note of what we do. We’re “do-ing creatures, even in the face of obstacles better addressed by not-doing. That’s when the conference lost the Internet connection.
SOSHABLE | SUNDAY, JUNE 14, 2009
[Social Media] Twitter and Blogging, Tips and Tools
Just as bloggers look to social media, search engines, and all of the other possible traffic-driving techniques they can think of or read about to drive traffic to their blog, why not include a little self-serving Twitter love? Dual-stream your media. Read more about Social Media on Soshable. Tags: Blogs Social Freshness Twitter blogging Blast. “Every blog should have its own Twitter account.. Slow down. If EVERY blog had a Twitter account, the site would be “over capacity constantly. Some web hosts claim 99.99% uptime. Weird?
BRASS TACK THINKING | MONDAY, JULY 19, 2010
[Social Media] Run Your Own Race
It doesn’t help too that the successes of other people are daily being rubbed right off our faces with Facebook and other social networking sites pervading our lives. link] Jason Kristufek's We Media Blog » Blog Archive » Sink or swim [.] Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. It’s an all-too-common thing. The trouble is that everyone’s story is utterly unique. Same for you, right? This week, Inc.
KIKOLANI | TUESDAY, MAY 28, 2013
[Social Media] Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives
We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Social Triggers by Derek Halpern. Pushing Social. How Social Media Examiner Grew Its List 234% (2012) – “The pop-up form has been absolutely instrumental in our success” says Stelzner, who estimates that the form generates nearly 70% of email subscriptions. You can see it in the above examples for Chris Brogan, Pushing Social, and Lewis Howes.
MYRLAND MARKETING | SUNDAY, MARCH 14, 2010
[Social Media] The Great Legal Marketing Tweetup of 2010
Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense The Great Legal Marketing Tweetup of 2010 by Nancy Myrland on March 14, 2010 In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help. We who are on Twitter kept inviting our colleagues, whether on Twitter or not, to join us because Twitter and Social Media are, by their very nature, inclusive, friendly vehicles of communication. Digg this!
GEOFF LIVINGSTON | TUESDAY, MAY 31, 2011
[Social Media] Win a Fifth: How Has Social Empowered You?
Then here’s your chance: The five people who best tell how social media has empowered them to make a difference for their business, their community or their family will win a copy of the book. One of the cores aspects of Welcome to the Fifth Estate is an empowered citizen media that can challenge and circumnavigate traditional media (the Fourth Estate) structures. Businesses and individuals alike can join and develop communities to achieve great things: From social change to blood-loyal user communities. Fifth Estate fourth estate Gini Dietrich media
SOCIALNOMICS | WEDNESDAY, AUGUST 18, 2010
[Social Media] 3 Reasons to Dis the Facebook Dislike Button
This is one reason why social media has exploded; it would be somewhat going against the grain to have a dislike button. With applications like Causes there have been many positive things derived from our socially connected world. One more item for Facebook to police, distracting them from more important advancements like better search and social commerce functionality. The fake Facebook dislike button spread quickly this week [as reported by PC World ]. 2 Encourages Bad Energy. 3 Invites Scams. What do you think? Dislike Image: Courtesy of Topnews.in.
MINDJUMPERS | WEDNESDAY, JULY 7, 2010
[Social Media] Blowing Bottles With Viral Potential
New faces at Mindjumpers – May 2010 ‘Jumo’ – The New Social Networking Site For Non-profit Organisations Tags: Bottle Boys , Music , performers , Sebastian Overgaard , Video , viral potential , Youtube Posted in Marketing & Communication , Mindjumpers Leave a Reply Click here to cancel reply. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Meet The Founder of The Bees Awards Version 2 of Viral Success » Blowing Bottles With Viral Potential Posted by Sebastian Overgaard Jul 7th, 2010 Tweet Today I heard some strange sounds.
SOCIALFISH | THURSDAY, JULY 31, 2014
[Social Media] 10 Problems Keeping Your Online Community from Being Great
Getting those Follower counts high across your social channels seems to be paramount. The post 10 Problems Keeping Your Online Community from Being Great appeared first on SocialFish - Social Media for Associations and Nonprofits. 'I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or on Twitter. You don’t have passionate core members. pitch!
CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Social Media] The Power of Brand
The Power of Brand is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. As a recovering attorney who dabbled in trademark law back in the day, I have long respected the power of brand. Brand cuts through clutter. It transforms the mundane into the emotional. It raises expectations. The best brand stewards understand that they aren’t responsible for protecting mere words, symbols, and sounds. They’re responsible for delivering on the fundamental promise of any brand—that each customer’s experience will meet or exceed the last.
CONVINCE & CONVERT | MONDAY, JUNE 13, 2011
[Social Media] How to Market to People Not Like You
found a lot of social media corollaries in this book, especially the sections about companies having to be operationally ready to address new markets. key theme that is dead-on with social media is the notion that consumers want to do business where they feel welcomed and comfortable. Book Reviews Integrated Marketing and Media Video Blogs Hispanic Marketing How to Market to People Not Like You Kelly McDonald video postsSometimes business success isn’t about changing the message, but rather changing the market.
TWIST IMAGE | TUESDAY, MARCH 18, 2014
[Social Media] It's A Small (And Strange) World After All, Brands
Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has poured over into everything from customer care, business innovation, the reputation of individual leaders within the organization, how a company hires employees and more. We need everyone (from employees to consumers) to understand what the brand is and how the stories are told, because every single one of us has become a media entity unto ourselves. In the case of the Neverlanders, this group formed through social networking.
KYLE LACY | TUESDAY, AUGUST 23, 2011
[Social Media] 17 Tips On Choosing The Right Email Marketing Software
Social Media Enabled? Can the software or service be used with social networks like Facebook and LinkedIn for example? This is an excellent post by Lior! If you do not have an email marketing system for your business or organization… it is about time! If you are looking for an excellent email marketing system, I fully support ExactTarget. Read the post and let me know your thoughts. Have fun! – Kyle. We’ve made it far easier for you to make your mind up with 17 great tips for choosing the right email marketing software for your business. List Segmentation.
SPIN SUCKS | THURSDAY, AUGUST 5, 2010
[Social Media] The Age-Old Question: Can I Pick Your Brain? | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 05 2010 The Age-Old Question: Can I Pick Your Brain? want social media policies? Pingback by 3 Hurdles to Pay-for-Results Pricing for PR Consultants | Media Emerging August 5th, 2010 at 10:05 am [.] disagree. am not famous.
CONVINCE & CONVERT | THURSDAY, DECEMBER 5, 2013
[Social Media] 2 Amazing Movember Case Studies That Will Make You Grow it Back
'Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. So, what was fueling the social conversation? Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.
CONVINCE & CONVERT | WEDNESDAY, SEPTEMBER 4, 2013
[Social Media] Facebook is Getting More Two-Faced By the Day
Facebook is the Miley Cyrus of social, desperately trying to figure out what it wants to become. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Facebook is Getting More Two-Faced By the Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Maybe. Or Maybe Not. Look, I’m not personally a fan of memes, as I think they can chip away at brand value.
KYLE LACY | THURSDAY, MARCH 1, 2012
[Social Media] The Value of Foursquare and 10 Tips to Being Creepy
You may have heard the rumbling through the ranks of mobile and social users. Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. This defines the overall value of the social networking site. Your customers have the ability to check-in to your location, leave tips, take pictures, and share to other social network sites. “Kyle. per point).
WRITTENT BLOG | THURSDAY, APRIL 10, 2014
[Social Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 96% of marketers track at least one kind of social media metric. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Image source.
MY CREATIVE TEAM THINKING | FRIDAY, AUGUST 6, 2010
[Social Media] WIIFM?
This blog covers advertising, creativity, PR, marketing and social media topics - a pretty broad spectrum. Our posts on media relations always seem to be a hit, as do our creativity posts. Writing-related and social media posts do well, too. . The young lady pictured above is skeptical, and rightly so. So many blogs are posting content that doesn’t really relate to her. Will your blog be any different? She thinks not. We’ve been taking a look over the last couple of weeks at developing compelling blog content. to attract praise.
GEOFF LIVINGSTON | FRIDAY, DECEMBER 13, 2013
[Social Media] Grace and Grinches
almost succumbed to the latter this week after reading enough nastiness and social media BS to feel inspired to write a contrarian blog. Whether it’s a grocery clerk working extra hours or the social media celebrity posting their 80th selfie of the year, people do want their peers to respect them. While social media empowers and amplifies this desire to a sometimes distasteful level, that base need to be liked remains. Just like it did before Biz, Zuck, Jack and the rest of the social networking pioneers empowered us. Some people are alone.
CONVERSTATIONS | WEDNESDAY, JULY 16, 2014
[Social Media] 5 Actions and Behaviors to Play Well With Others
Sometimes it seems that social media and reality television have created a spectator sport of failure and mistakes. 'Along the lines of our 5 Profitable Practices (PROS) here are 5 Actions and Behaviors that can influence your business presence. Connecting – Networking with Others. recently read the results of a survey that showed how networking was not only where the largest marketing spend is, but that networking is also the most profitable of marketing activities. Connecting, whether online or offline, leads to other connections. Contributing – Sharing with Others.
CONVERSTATIONS | THURSDAY, JANUARY 9, 2014
[Social Media] It’s all E-commerce Now – How’s Your E-presence?
He really didn’t want to talk about the web or mobile – definitely not social media. don’t go for all that e-stuff and social-malarky,” (I’m paraphrasing for the kids). 'It’s all e-commerce now. How’s your e-presence? Are you there ZMOT ? The shop owner may have tried to hand this conversation off to his partner (his wife) to be polite. Yet there he was, a rebuttal at every turn. That can be healthy on occasion – and this was one of those occasions. This small town auto repair had been in town a long time. Bus stop. shirts.
SOCIALFISH | THURSDAY, APRIL 3, 2014
[Social Media] Proven Tactics to Recruit, Retain and Unleash Millennial Talent
Highlight the company social perks (happy hours, beer cart on Fridays, kickball team, etc.). Limit social media restrictions and specify communication preferences (who to contact, preferred hours, and which mediums). Try recognizing them on the homepage of the company website/blog or feature them on the company podcast or YouTube/media channel. Related Posts How to Lead Your Way to a Social Organization Humanizing your organization creates amazing results. 'Guest post by Ryan Jenkins. ————-. Millennial’s Employer Criteria. This is how.
NET-SAVVY EXECUTIVE | THURSDAY, OCTOBER 27, 2011
[Social Media] An Easy Request for Listening Vendors
Monitoring, measuring, analyzing social media? Is your company in the listening business? Using your own technology (not third party tools)? have a simple request for you. It involves very little effort on your part, and there's free marketing in it for you. Ready? I'm in the process of turning my database of listening companies, which I've compiled over the last five years, into an online reference for everybody. Since the killer part of my earlier research projects was writing descriptions of every company, I'm letting you write your own, this time. Tick tock… Misc
SPIN SUCKS | TUESDAY, SEPTEMBER 7, 2010
[Social Media] Drive Blog Traffic Without Using Twitter | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 07 2010 Drive Blog Traffic Without Using Twitter By Gini Dietrich | Email | Print | 56 Comments | Happy Tuesday everyone! months in to this crazy thing you kids call social media. Welcome back to the real world. Hope you did, too!
SPIN SUCKS | WEDNESDAY, FEBRUARY 15, 2012
[Social Media] PRSA Response to PR Definition Criticism
crowd-sourced approach seemed to be an appropriate methodology, given the affect social media is having on our profession, and the increased participation in their favorite brands and companies that people expect today. Today’s guest post is written by David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Public. Build.
SPIN SUCKS | MONDAY, OCTOBER 31, 2011
[Social Media] Three Steps to Building an Incredible Brand
He is the co-founder of the marketing firm West Hall Media. David is also an adjunct professor of marketing and social media at Greensboro College, event speaker, and former professional golfer. Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? All great brands do this.
CONVINCE & CONVERT | TUESDAY, OCTOBER 8, 2013
[Social Media] How to Reach Audiences and Influencers Through Their Egos
But as I was researching my new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence , I had an epiphany: Ego itself is not the problem; it’s my ego that’s the problem. Two out of five sharing motivations in The New York Times’ Psychology of Sharing report are in service of the ego: To define ourselves to others and to receive social validation. They made it simple to share this non-news with one’s network by placing social buttons in their congratulatory emails , complete with pre-populated braggy messages. Embrace it!
GEOFF LIVINGSTON | SATURDAY, FEBRUARY 5, 2011
[Social Media] Super Bowl Anti-Marketing
Bucking the traditional advertising, PR and increasingly typical social media campaign, anti-marketing favors surprise, simplicity and exclusivity. While the campaign did receive criticism for its impact on nonprofits , it was wildly successful from a PR and social responsibility perspective , in large part because of the Robin Hood aura it painted around the brand. The debatable effectiveness of Super Bowl ads often depends on fantastic creative, even with the addition of social networking as a means of continuing the conversation started with a 30 second spot.
SOCIALNOMICS | MONDAY, OCTOBER 17, 2011
[Social Media] Android App Alerts Individuals You’re Getting Arrested
With a built-in social media component, one would think the app would reach out to countless others, including family and friends. Whether or not a social media component will be added remains to be seen, but one thing is for sure, the new Android app will not pay your bail. What will they think of next? In the latest technology offering, Quadrant 2 has unveiled a new Android app, “I’m Getting Arrested,” which alerts one’s family, friends and even lawyers if necessary, that they’re about to go to the local jail for booking. Quadrant 2 Inc.,
KYLE LACY | WEDNESDAY, NOVEMBER 3, 2010
[Social Media] It’s Not What You Know. It’s Who You Know.
Social media is huge with my generation and if you’re anybody you’re on Facebook, Twitter, Linked In, FourSquare, etc. “It’s not what you know, it’s who you know. I’ve heard it my whole life. The funny thing about that quote is that you can hear it everyday but if that day ends and you still don’t know anyone it hasn’t really gotten you far, and when you’re a young college student with a busy schedule it doesn’t feel like you can really go door to door and introduce yourself to business owners. Can you see me now?
FEVER BEE | MONDAY, JANUARY 10, 2011
[Social Media] How To Build An Online Community - The Ultimate List of Resources (Updated)
Growing From A Social Media Following To Small Groups. Great Findings From Social Sciences Applied To Online Communities. Creating A Community From Your Social Media Efforts. Social Psychology Hacks For Online Community Managers. This is a collection of my favourite and most popular posts from the last three years. It should give you a great overview about both the strategy any the process of creating an online community from scratch. The Online Community Basics. Primer About Successful Online Communities. The 11 Fundamental Laws of Online Communities.
ENGAGING BRAND | MONDAY, OCTOBER 26, 2009
[Social Media] 10 Life Lessons from Tibetan Monks! - The Engaging Brand
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 267 - The Truth about Trust | Main | What do your eyes tell a person? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
ENGAGING BRAND | WEDNESDAY, DECEMBER 9, 2009
[Social Media] 8 Truths about truth
The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 273 - How we are all connected Pt2 | Main | Leadership Tip: Are you casting a shadow? Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring. Show 302 - How Imitation Compliments Innovation Social media can be your brand trigger!
TWITIP | SATURDAY, FEBRUARY 13, 2010
[Social Media] How To Create Successful Chats on Twitter with Hashtags (video)
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon Social media strategist for non-profits How To Create Successful Chats on Twitter with Hashtags (video) 5 Communities do not just happen. we really enjoyed it Add a comment Related posts: Why You Should Consider Using Hashtags Tweet Your Message to a Larger Audience with Hashtags 3 Ways To Create Social Change Using Twitter Copyright 2010 TwiTip About Advertise Contact Design by cre8d
SMALL BUSINESS MAVERICKS | SATURDAY, DECEMBER 24, 2011
[Social Media] How To Use Content For Your Small Business Website
Social Media sites are wonderful places to market your business, but your website also needs your attention. For most, it’s simple enough to understand that a small business needs a website. Alright, now that you have a website, how do you market it and what do you do with it? This question comes up a lot because it takes more than just having a website to make the site profitable to you. You also hear a lot about search engine optimization. Once again, you understand it, but how do you do it? It can be very depressing knowing that no one visits your site.
GEOFF LIVINGSTON | WEDNESDAY, SEPTEMBER 26, 2012
[Social Media] xPotomac: 7 Tech Trends Changing Media
BlogPotomac, my old social media conference, returns on February 25, 2013 under the new name xPotomac. The opening salvo in the xPotomac series features seven new media technologies impacting businesses and marketers now and in the immediate future, hand-picked by myself and conference partner Patrick Ashamalla. More on the revised conference after the raison d’être for the post, the seven must watch media trends for the first xPotomac: Keynote Sessions. How will people use multiple screens simultaneously, including social TV and work? 6) Social Scoring.
THE RELATIONSHIP ECONOMY | THURSDAY, DECEMBER 23, 2010
[Social Media] 2011: Changing The Social Life
Social Experiment: With this in mind, I did a little experiment. Not unlike the LA dating scene, the future of innovation economics, global sustainability, quality of life, social support structure, family values, and money management will rely increasingly on GC; and the constraints will not end soon. Social Media must understand the monetization potential of GC and develop robust applications to support it. This is called “Social Capital”. So, what part of monetization is Social Media having difficult with? This is called “Creative Capital”.
ENGAGING BRAND | TUESDAY, FEBRUARY 25, 2014
[Social Media] What's the difference between marketing and sales?
People talk to you about the importance of social marketing in order to sell your idea. . Isn''t social marketing about not selling? You get confused about how to use social media, is it a sales tool or a marketing tool? Social tools can do both and therein lies the problem. Just because social media CAN do both, does NOT mean you should do both.TOGETHER. Use social to connect needs to solutions to make a sale. Use social to connect ideas to an audience for effective marketing. 'You have an awesome business idea. Tweet this ).