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  • PAUL GILLIN  |  TUESDAY, FEBRUARY 26, 2013
    [Social Media] Wisdom on the Future of Advertising
    Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others require a leap of faith (Legal & Privacy Issues, As We Debate Them Today, Will Go Away). Max Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. agree with every single one of his 11 conclusions, however. In particular, he notes that purpose will be more important than strategy and that trust will be absolutely essential. In a world awash with choice, trusted intermediaries will be the most important brokers of influence.
  • GAURAVONOMICS  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] How To Be Remarkable: Represent the Dreams and Desires of a Community
    Over the last five years, I have been writing for a community of early adopters — marketers, entrepreneurs and activists — who are interested in understanding how the social web works. The client- and agency-side marketers want to know  how the social web is changing consumer behavior. The entrepreneurs are primarily interested in building a social web startup, perhaps one that has a global appeal. The activists are most interested in leveraging the social web to inspire citizens to support causes that can change the world. Share this on del.icio.us.
  • JEFF KORHAN  |  SUNDAY, AUGUST 29, 2010
    [Social Media] How to Start a Blog - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Seductive Social Media | Main | Can Social Media be Effectively Outsourced? Because they are commons concerns small business owners have with social media marketing.  This is how words like ninja, guru, and expert became so prevalent on the social Web. For example, I am mentoring a young man in college with his social media and blogging. How do I start a blog? Blogging takes patience.
  • WISDOM LONDON  |  WEDNESDAY, JULY 21, 2010
    [Social Media] 10 Ways to Beat “Blogger's Block”
    This post is dedicated to wonderful Aisie, who Kate wishes would just get on with it Follow Kate on Twitter here Share this: Reddit Share Facebook Email Print StumbleUpon Digg This entry was posted on July 21, 2010 at 7:20 pm and is filed under creativity , social media , wisdom with tags blog , blogging , blogging ideas , inspiration , iPhone , Moleskine , video posts , WordPress. Wisdom London Creative Communications is our world… « The Ugly Truth Want to know what we’ve been up to in the last 6 months? We thought we’d share them with you, too: 1. Try it.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 11, 2011
    [Social Media] Verizon iPhone Arrives Feb 10
    Expect social media usage to only increase from mobile devices now that the much-anticipated Verizon iPhone is finally a reality. New York City: Verizon and Apple announced the launch of the long-awaited Verizon iPhone 4 at their  press conference. Here are some of the more interesting tidbits: Available Feb 10. Available Feb 3 for Verizon customers. CDMA rather than GSM (AT&T). White iPhone 4 expected. Compatible with hot spots allow for tethering. Estimate shipping 9 million units in 2011. Some of which we would not make. ” – Apple COO Tim Cook. By  Erik Qualman.
  • FRESHNETWORKS   |  FRIDAY, APRIL 12, 2013
    [Social Media] Are you prepared for the new European Data Protection Framework?
    Necessary modernisation – there was general consensus from all the speakers that the current framework is now out of date, and doesn’t adequately protect people’s privacy rights – especially their online privacy on account of significant technological developments in recent years, including widespread use of social media networks. Social data European Data Protection Framework European Union ICO Personally identifiable information Privacy 'Locks (Photo credit: m thierry). Summary of the new regulation. Consent will have to be explicit. Enhanced rights for individuals.
  • CONVERSTATIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] 29.5 Most Suggested Mobile Apps to Small Business Owners
    Prismatic – A great tool for keeping tabs on what’s new and items popularly shared across social networks. Social Media Apps for Small Business. Google+ – Most of these social apps are known, and G-plus has much eye candy and brain benders while you’re waiting on … (train, appointment, hold, etc.). Aside : I don’t often recommend using a mobile app to for extended periods of engagement on social media. We suggest mobile apps based on potential needs, operating systems, and personality types. Great for meetings, too.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 23, 2013
    [Social Media] 35 Simple Blog Topics For You To Choose From
    Your thoughts on a newly launched website/social media platform. 'Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. Being overwhelmed by the intention to create a stellar piece of content, you cannot narrow it down to just one topic. Or the opposite: You have exhausted every option and are out of things to write about. We have all been there. Writer’s block hits everyone at one point or another. The sky is the limit. Image Credit: Photo Pin. Review posts.
  • SOSHABLE  |  SUNDAY, DECEMBER 12, 2010
    [Social Media] Why Every Event In The World Should Allow Participant Live-Tweeting
    The NFL’s policy on Twitter and other social networks prohibits their use beginning 90 minutes before a game until following the conclusion of media interviews after a game. Here are some other examples: The various levels of government could use social networks to get their ideas out quickly. These buzzwords work because they’re true in an ideal social media society – we want to use these to connect with friends, family, and interests. Social Freshness Social Networks TwitterOrganizations have banned it. Sound crazy?
  • TWIST IMAGE  |  SUNDAY, MAY 11, 2014
    [Social Media] Time To Get Your Freak On
    He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Whenever we get around to doing a Media Hacks podcast, he is one of the guests. media hacks. social media. social media 101. It used to be easy. Then he became a kinda big thing on Twitter. blogging. brand.
  • GEOFF LIVINGSTON  |  MONDAY, SEPTEMBER 26, 2011
    [Social Media] Will Media Make Our Children Think Differently?
    Semantic data, smaller screens, texting, social media, short videos, network update streams, augment reality, and more continue to evolve the way we receive information from both new and traditional email. Their media information environment is dramatically different than the childhood we remember so fondly. Currently, there is much concern about literacy, and the state of language with texting and short form media. In actuality, what new media seems to be doing is increasing spelling skills and literacy. Point being, media is changing.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JULY 5, 2010
    [Social Media] 11 Reasons Why Microsoft's Kin Was a Failure
    We represent a vast part of the social media and smart phones segments. Kin’s website concept already exists through Facebook, Twitter, YouTube and all other social networking sites where we don’t have to buy/pay for a Kin to use it. The reality is Microsoft is a latecomer to the smart phone and social media worlds. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise.
  • IT'S JOSIP NOT JOSEPH  |  SUNDAY, JULY 11, 2010
    [Social Media] 11 Reasons Why Microsoft's Kin Was a Failure | it's Josip not.
    We represent a vast part of the social media and smart phones segments. Kin’s website concept already exists through Facebook, Twitter, YouTube and all other social networking sites where we don’t have to buy/pay for a Kin to use it. The reality is Microsoft is a latecomer to the smart phone and social media worlds. Home It’s Josip Archives Let’s Talk The Word on the Web 11 Reasons Why Microsoft’s Kin Was a Failure Written on July 5, 2010 by Josip Petrusa 2 Comments Tweet Share Save Last week’s announcement of Kin’s failure was a surprise.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 16, 2013
    [Social Media] We Should be Teaching Students How to Blog
    'Social media is the ultimate equalizer. Just because students grew up as ‘digital natives’ doesn’t mean they know how to navigate social media or blogging like an expert. Watch 3 different movies set on a college campus and write about the way the media depicts the college experience. It flattens hierarchy and empowers those with big ideas and hustle to get their message out to the masses. Young people today have an incredible opportunity that is the envy of many big thinkers that came before them. They can blog. Lesson #3: Make it real.
  • TWITIP  |  MONDAY, DECEMBER 14, 2009
    [Social Media] Use Posterous to Easily Enhance Your Tweeting
    December 15, 2009 Young @freenuts @calumhenderson Posterous surely is an easy if not the easiest way for blogging and sharing to twitter or other social medias. Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Calum Henderson @calumhenderson A Christian guy in his early twenties studying to be a Primary School teacher. Interested in technology and education. Here’s how. Posterous is the new kid on the block when it comes to blogging. Simple! company.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 10, 2014
    [Social Media] [VIDEO] An “Unedited” Are You a Social Executive Chat With @MarkFidelman #IBMConnect #SocBiz #IBM
    'Toward the end of a previous post detailing one of our many experiences at the 2014 IBM Connect Conference, I linked to this video, which contains a brief excerpt from a chat we had with Socialized! author Mark Fidelman (@MarkFidelman) about the role of the social executive in the social business movement. And despite a couple small audio hiccups, all the important points we make about social executives remain intact. The social executive must not simply pay lip service to this process, but model the unified purpose for which their brand stands.
  • GEOFF LIVINGSTON  |  MONDAY, JUNE 6, 2011
    [Social Media] Beyond Facebook and Twitter
    That was the first social media conference in memory that did not include at least one conversation centered around Facebook or Twitter. As a blogger who has covered social media use for more than five years this feels really good, providing a sense of the sector’s arrival. Crowdrise’s Robert Wolfe opened the kimono discussing Edward Norton Jr’s involvement, and how MooseJaw led him to create a fun social fundraising site. Are communicators moving beyond the need for simple information about these social networks? NonProfit 2.0
  • ONE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] 6 Ways Journalists Can Use Twitter Better
    Tags: twitter des moines social media company One social media social media des moines social media for small businesses social media iowa social media marketing company social media Philadelphia social media services
  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, JUNE 22, 2011
    [Social Media] I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong
    like hearing how one social strategy fails miserably in one organization yet thrives in another. Kevin is a Social Media & Network Strategist/Manager at NASA’s Marshall Space Flight Center, and he gave us several “ways to fail&# at Enterprise 2.0 Treat this as YOUR project – At first, Kevin thought of himself as the Head of All Things Social. Assume this is about collaboration, being social - Enterprise 2.0 e2conf boston E20 enterprise enterprise20 failure nasa socialI like failures. Conference here in Boston. failures. argument.
  • TWITIP  |  FRIDAY, JUNE 24, 2011
    [Social Media] Why Twitter Needs Channels
    Neal is also the Cofounder and Co-host of the Addicted to Social Media podcast. Twitter is a wonderful communications tool and while it does many things really well, there are a few things it doesn’t do so well. One of those things is having discussions about specific topics with specific groups of people. This is often known as a TwitChat. The Problem. participate in a number of weekly TwitChats. These TwitChats are often very educational and can be a lot of fun; that is, for the participants. For everyone else, they can be a real hassle. The Solution. Have you?
  • IDACONCPTS  |  MONDAY, JULY 22, 2013
    [Social Media] 3 Projects to Improve Auto Financial Services Websites
    Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% By providing a useful tool to users, you increase the probability that people will share your site on social media and create backlinks to your site (e.g. 'Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. In this article I will detail 3 projects to improve these sites. Project #1: Make Your Site Ready for Any Screen.
  • WEB METRICS GURU  |  MONDAY, APRIL 18, 2011
    [Social Media] Attending Web Science Trust, May 23rd, London
    Driving Business Success through Social Analytics. Leading organisations listen actively to the social Web for clues about their performance and reputation; and that of their competitors. Is every Company now a Media Company? The media has always played a role in connecting organisations with stakeholders, but how have new media and disintermediation changed this landscape? The panel discusses social media, citizen journalism, brand journalism, and the ramification of device convergence and divergence – PCs, netbooks, mobiles, smartphones, TVs and tablets.
  • SOCIALFISH  |  WEDNESDAY, MAY 8, 2013
    [Social Media] Book Review: The Crowdfunding Revolution
    In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences.  . Maddie’s Take: I am FASCINATED by the disruptive power of crowdfunding and its sister field, social lending [I''ve been looking into sites like Lending Club and participating in Kiva - anyone expert in the field want to write me a post about those?] That is how social innovation is actualized. Book review Social, In Theory
  • WWW.MLTCREATIVE.COM  |  THURSDAY, AUGUST 26, 2010
    [Social Media] What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog
    Perhaps Twitter’s dominating your social web activities (140 characters is a lot easier than writing a 400-word blog post, right?). Maybe you think an intern or junior associate should do the social media stuff; you’re busy with more important marketing projects. “What's up, Blog?” ” "Not much. How’re you doing?". All right." Pause. So what's new?". Nothing. You?". Same.". Is this how you greet your blog? So you haven’t written a blog post in a few days, weeks or, maybe, months. Blogging is hard work. Meanwhile, your blog sits idle.
  • ONLINE COMMUNITY STRATEGIST  |  THURSDAY, AUGUST 27, 2009
    [Social Media] Orbitz, the tweet and the phone call that followed
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed Orbitz, the tweet and the phone call that followed August 27, 2009 in twitter | Tags: customer service , Orbitz , twitter I am dedicating an entire blog post to rave about the use of Twitter as an excellent tool for customer relations. days ago This one caught my attention: Junk research, shabby journalism and social media. The company I’d like to rave about is Orbitz. The deal was ‘kids eat free.’
  • ENGAGING BRAND  |  TUESDAY, NOVEMBER 24, 2009
    [Social Media] Brand New Findings
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « The Art of Letting Go | Main | Brands are just like life » Brand New Findings Brands struggle to keep away from the 'tell in order to sell' strategy. Kathy Garolsky on Social media can be your brand trigger! Blog powered by TypePad Member since 04/2006 Search Connect with me on Social Media Training Hire me Subscribe in a reader Recent Posts Show 303 - The New Social Learning Concept How Not to Become Boring.
  • DANNY BROWN  |  MONDAY, SEPTEMBER 6, 2010
    [Social Media] Your Best Work is You - Danny Brown
    Is it the educational post about using the latest social media tool or application? You might also like: Social Media Bashing is Boring as Hell You Scratch My Back Hello, It’s Good to Meet You Tags: best posts , blogging , personalities 26 voices - share yours! do not just mean on your blog but on social media mediums because what you post is a representation of you. Share Save If you were asked to give someone a link to your best work, what link would you share? For me, some spring to mind, but who’s to say they’re my best work? don’t know. Stand by!
  • KIKOLANI  |  TUESDAY, SEPTEMBER 4, 2012
    [Social Media] A Personal Post & Invitation
    It’s not too often that I post something completely personal on my blog, so I hope you don’t mind the interruption to your usual blogging and social media tips! have two eBooks on the way – a fresh update to the Blog Post Promotion Guide due out in mid-September and a social media eBook (title TBA) due out in October. Just in case we’re not connected on Facebook, I wanted to invite you to a unique event. My husband and I are expecting our first baby blogger this December. The event is set up on Facebook. The Plan. The Presents. The Favors.
  • MINDJUMPERS  |  THURSDAY, JULY 26, 2012
    [Social Media] And Then Foursquare Entered Adulthood: Promoted Updates
    Naturally, promoting products and retailers through the social network will have to be, as with everything else in social media, relevant to the receiver in order to be successful.  Today, social media users are more mobile than ever, which makes this a groundbreaking step with a huge potential. Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. Yesterday, Wednesday July 23 rd , they announced the predicted launch of Promoted Updates. Promoted Updates – how does it work? nearby. In theory.
  • SOCIALNOMICS  |  TUESDAY, MAY 29, 2012
    [Social Media] Yelp! I’ve Fallen! And, I Can’t Get Up!
    That is why reputation management has become such an integral component of social media. When you engage in social media, be honest, care about your customers–and do the right thing. Bring “old school” to “new media.”. As Oliver Blanchard says in his must-read Social Media ROI (Que, 2011): “Never get defensive, never take attacks personally, and never allow yourself to be drawn into an argument. “I’ve fallen, and I can’t get up.”. Famous–and incessantly mocked–line from Lifeline Medical Alert TV spot. Frightful, I know. So there we have it.
  • TWIST IMAGE  |  SUNDAY, APRIL 20, 2014
    [Social Media] Winning Digital Metrics That Matter
    Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. social media. 'Episode #406 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. think of one word when it comes to describing Stephen Rappaport : enigma. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! And yes, it is stellar. Enjoy the conversation.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 19, 2012
    [Social Media] Get Social When Looking for Best Credit Card Offers
    Be it a new credit card or trying to get the most out of your current plastic, using online tools, especially social media to see what the respective companies are offering, never hurts. In the event you turn to social media to help you in shopping for a credit card, take note of the different providers and their usage of social networks. If they are giving so-so customer service on social media sites, can their service with your particular credit card matters be any better?; * Are increasing their likes and followers.
  • DIVA MARKETING BLOG  |  THURSDAY, DECEMBER 31, 2009
    [Social Media] Toast To 2010
    Thank you for your belief in social media as a credible strategy. Thank you for your skepticism about social media as a business initiative. Cheers to a new year and another chance for us to get it right. Oprah Winfrey. As we end 2009 and begin a new decade I want to make a virtual toast to You. Thank you for your friendship. Both ends of the spectrum help us learn together the possibilities of conducting business and marketing in a new way that weaves our customers' need with the brand promise. Wishing you & yours all things wonderful for 2010.
  • TWIST IMAGE  |  SATURDAY, MAY 24, 2014
    [Social Media] Before You Quit For That Next Job.
    He changed the game for big brands and social media. He leaves Ford as being one of the global leads on social media. Much has been said and written about Scott''s departure today (you can read the industry reaction to his choice right here: Ford''s Social Media Star, Scott Monty, Talks About Leaving--and Not Looking Back ). social media. social media star. 'My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. This is a big deal. This is big news. We churn people from one agency to another.
  • KYLE LACY  |  WEDNESDAY, MARCH 16, 2011
    [Social Media] Corporate Content : The Attack of the Social Machines
    Application event streams – timely business intelligence (BI) updates that can be followed and discussed in a social activity stream – promise to kick start conversations around critical business data. Yammer and Salesforce.com’s Chatter application apply these same concepts to business, enabling workers to share their thoughts and experiences in a social activity stream for the enterprise. Social Media and Business Intelligence Converge. social media user interface also invites a broader audience into the conversation. Guest Post
  • ARI HERZOG  |  FRIDAY, DECEMBER 10, 2010
    [Social Media] Should Consultants Compete or Cooperate?
    Many social media marketing professionals consult in the greater Boston region. frequent attendee of social media workshops and conferences in the 60-mile radius of where I live, I have met many people who are aligned with the work I am also passionate about. I grasp that business 101 is about selling something, and that it is important to do whatever is necessary to secure that client. But at the time, I feel that business professionals should work more closely with peers in the same industry. Why must we compete? Can’t we, shouldn’t we cooperate first?
  • SOCIALNOMICS  |  FRIDAY, MARCH 7, 2014
    [Social Media] Being More Social With Aging Parents
    Social Networking. Take a look online and check out some social sites that may be able to offer you just what you’re seeking. Because social media promotes interaction and conversation, you can pose questions regarding your parents’ financial budgeting and get some real life feedback. Other media can help you, like Mint.com and marketwatch.com. Most of these sites have their own social media that you can follow as well. How To aging children parents social networking Then you realize that your aging parents need some help.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 28, 2011
    [Social Media] What Marketing Can Learn From Public Relations Analytics
    Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. “Consumers can comment on them, share them on social networking sites, blog about them, etc. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. How to be more analytical.
  • BILL HARTZER  |  FRIDAY, JANUARY 14, 2011
    [Social Media] United Domains Launches NameCheck.com Search Engine for Online Names
    You can use Namecheck to do a simultaneous search of domain names, trademarks and usernames for the most popular social media networks, including Facebook, Twitter, and LinkedIn. The domain name registrar United Domains has officially launched Namecheck.com , new search engine for discovering and registering online names. The easy to read results page lists available domains, usernames, and word-based trademarks in green, registered ones in red. United Domains acquired the domain name Namecheck.com in November 2010 for $50,000. Subscribe to the comments for this post? Digg this!
  • ARI HERZOG  |  SATURDAY, DECEMBER 4, 2010
    [Social Media] Day 19 of My Facebook and Twitter Sabbatical
    To be fair, I haven’t stayed off the sites completely as I’d been working for a nonprofit agency and created accounts on both social networking sites. do envision tweeting/facebooking for more organizations as I am amid refocusing my social media consultancy — but whether you will see new tweets authored by @ariherzog or Facebook wall posts by me , is to be determined. It’s been 19 days since I announced and began an indefinite break from Twitter and Facebook. But I’m not replying to people or sharing their content.
  • SOCIAL MEDIA CITIZENS  |  WEDNESDAY, JUNE 15, 2011
    [Social Media] Nearby Digital Announced First Winner of “Most Liked Business In” Project
    It is the first of its kind location focused social media project concentrated on rating the most liked businesses in certain location with the help of Facebook Likes. Nearby Digital team is very happy to announce the first winner of “The Most Liked Business In – Shoredich” competition. It is Andrew White from FundApps , the company which aims to provide the new generation Financial Services software. We think Andrew should be not less excited as we decided to create a customized Facebook business page for his company (worth around £500). The future of The Most Liked In project.
  • ENGAGE  |  FRIDAY, APRIL 1, 2011
    [Social Media] I Stream, You Stream
    Related articles Super Sad True Love Story by Gary Shteyngart – review (guardian.co.uk) Super Scary Dystopian Nightmare: Gary Shteyngart’s satire delivers [Book Review] (io9.com) If you liked this, try: The Lifespan of Social Media Content (Or, the Fish, the Stream, and the Shore) The Physical Fitness of Content Me Data, You Jane. G ary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Talk about your niche programming! don’t know.
  • DIVA MARKETING BLOG  |  MONDAY, JUNE 18, 2012
    [Social Media] Pinterest State of Maryland Pitch Contest: Interview With Zoe Pagonis
    Who would have thought that one of the most creative Pinterest contests would be developed by an institution not necessarily thought of as taking a lead in social media. am Maryland Governor Martin O’Malley’s Communications and New Media Manager and am responsible for making sure that we are taking advantage of every possible tool to best communicate with our citizens. As one of the fastest growing social networks, Pinterest seemed like a natural fit for bringing attention to our small businesses and showcasing all that the State of Maryland has to offer. The U.S.
  • DIVA MARKETING BLOG  |  SUNDAY, JUNE 10, 2012
    [Social Media] Interview with Geoff Livingston Author of Marketing In The Round
    In his third book, co-authored with Gini Dietrich , the focus is on  integrating traditional and new media marketing elements  and breaking down those stifling internal silos. Geoff Livingston:  When Gini Dietrich  and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. So much of today’s conversation is about how marketers can get results from social. Geoff Livingston: Without question, it’s understanding the modern stakeholder’s media experience. . Marketers think like media tools, literally.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 18, 2012
    [Social Media] Preventing Your Website From Becoming Stale
    If it is, then another option exists; that’s to gain some social media activity around the content and to build fresh links. If the search engines can see that your old content is still relevant to today’s users and that these users are still referencing it in social media and linking to it on their websites or blogs, then rather than being classified as stale, it maintains importance and age once again becomes a positive factor, not a negative. In some cases, those old pages could be having a negative effect on your search rankings.
  • WRITTENT BLOG  |  FRIDAY, APRIL 12, 2013
    [Social Media] Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
    'It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. You need to thank those who publish your content, promote your guest posts in social media and be as eye-catching as possible. Check a list of must-do post types that work either for blogs or social media channels! Are there any additional ways of expanding social presence that you would like to stress out? So, how is effective content marketing accomplished according to this week’s tips and news?
  • GAURAVONOMICS  |  FRIDAY, JULY 12, 2013
    [Social Media] The Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content to Things
    'As part of MSLGROUP ‘s recent Future of Engagement report ( Kindle , SlideShare report , SlideShare deck , Visually , YouTube ), I wrote (with Pascal Beucler and Nidhi Makhija ) about various models build upon crowdsourcing, including:  Co-creation Communities ,  Collaborative Social Innovation ,  Social Curation ,  Collective Intelligence ,  Crowdfunding  and  Collaborative Consumption. . Community members who have helped co-create the solution promote it in their social networks during the challenge, and become early adopters after the challenge.
  • JEFF KORHAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Social Media] Business Referral Tracking - Jeff Korhan
    Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Blog Title SEO | Main | How to Back-Up Your Facebook Information » October 05, 2010 Business Referral Tracking The time necessary to manage multiple social media channels can indeed be overwhelming. Long before the existence of the social Web, I used a simple system for tracking my sources of revenue. You are better equipped to redistribute your efforts to the social media channels that are best suited to your small business.
  • SOCIALFISH  |  MONDAY, SEPTEMBER 20, 2010
    [Social Media] Datalicious: Recent Studies of Note
    First, Beth Kanter points to a Foundation Center study on Social Media Use By Foundation Leaders : “The report outlines which social media services are used regularly or occasionally by foundation leaders, which blogs are read by CEOs and how often, the perceived usefulness of Web 2.0 in philanthropic work, and highlights the social media activity of two “power users” in the field.&#  Interesting stuff! Just wanted to quickly point to a couple of recent studies you might be interested in. Holy Awesome, Batman! Information on the go.
  • BRASS TACK THINKING  |  FRIDAY, JUNE 25, 2010
    [Social Media] Friday Fun: The Buzzword Graveyard
    Going forward Think outside the box Push the envelope Leverage Bandwidth applied to scheduling “Solutions&# as a term for anything you can't find the right term for Impact as a verb “it's not rocket science&# ROI “Content is king&# Transparency “The comments on my post are better than my post!&# (A uniquely social media conceit) [link] BaileyMcC Yes! What a revolutionary idea, you're harnassing the wisdom of the crowds using social media and web 2.0 1 hated word right now: social. Wouldn’t that be refreshing? Awesome.
  • KIKOLANI  |  THURSDAY, MAY 17, 2012
    [Social Media] How I Built a Blog That Earned $10,000 in 5 Months
    It took me 2 months of hard work (not really) writing and building relationships with other bloggers in the field of SEO, social media and blogging before I really got my target audience’s attention. spent 2-4 hours every day (even on weekends) in developing my blog (writing posts, commenting on my link targets’ blogs and building relationships through social networks/emails) within the first 2 months – and the time I invested on the project paid off in a short period of time (and I didn’t expect it as well). Social Media Outreach. Blogging
  • CONVERSTATIONS  |  WEDNESDAY, AUGUST 25, 2010
    [Social Media] 0-60 Series: Day Two - Content Creation Practice
    In this series, we will cover some of the first 60 days of integrating social media into your overall business strategy. Day Two - Content Creation Practice. This is your first writing day, though your writing won't be viewable to the public just yet. We pick a content management tool (what we'll call " blogware ") such as WordPress or Typepad. In either case, we "hide" it from search engines during our first two weeks. During these first two weeks of "trash talking" , we focus on: Learning the tool and how to use eye rests. Develop your voice and thereby your categories.
  • JACOB MORGAN  |  WEDNESDAY, NOVEMBER 25, 2009
    [Social Media] What's Happening with Enterprise 2.0 Adoption?
    Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER What’s Happening with Enterprise 2.0 I’m particularly interested in the survey because Chess Media Group is involved in social business consulting. I think the key challenge is that ROI for a lot of social media and social business doesn’t come when you expect it to.  think the best proof of concept for collaboration already exists in terms of how individuals use social networks already. Adoption? charge.  company? 
  • TWIST IMAGE  |  THURSDAY, DECEMBER 9, 2010
    [Social Media] 7 Lessons That WikiLeaks Teaches Us
    If you take a step back, and look at it (without prejudice and without passing legal judgment), there are many lessons about how new media acts (and reacts) that are excellent business lessons as well. " You are media. This doesn't just mean that everyone is a publisher, it means that every individual is (or can be) a media channel. WikiLeaks is a media entity ( Mathew Ingram nailed it in his Gigaom Blog post, Like It or Not, WikiLeaks is a Media Entity ). We may not like it, but WikiLeaks is both a publisher of content and a media channel. media.
  • GET SOCIAL PR  |  WEDNESDAY, JUNE 9, 2010
    [Social Media] Make SEO Copywriting A Breeze For Social PR
    Home About Social PR Contact Me Subscribe Get Social PR By Rodger D. Johnson Make SEO Copywriting A Breeze For Social PR June 9, 2010 Finn is writing about SEO copywriting. Writing with SEO in mind is important for social PR and public relations planning. Topic Focus The primary focus of this blog is social media PR, where we can converse about all topics relating to public relations and social media. Resources Bringing Brands to Life Bulletproof Blog Conversation Agent Global Neighborhoods Logic + Emotion Media Training PR Squared PR.
  • TWIST IMAGE  |  WEDNESDAY, MAY 2, 2012
    [Social Media] The Old (Evolving) Rules
    That's obviously not the case - especially when it comes to social media. Because they have some visibility in the marketplace (they're a known entity in media), they asked whether or not they should follow everyone back on Twitter who is following them. Why not go back and look at all of your digital marketing channels (website, mobile environment, search engine optimization, email marketing, social media, affiliate program, web analytics, etc.) media. social media. social media rules. Are rules set and permanent? No more.
  • SPIN SUCKS  |  SUNDAY, AUGUST 1, 2010
    [Social Media] Content As Conversation On Your Business Blog | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 01 2010 Content As Conversation On Your Business Blog By Daniel Hindin | Email | Print | 19 Comments | Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. Some people write for catharsis.
  • SPIN SUCKS  |  MONDAY, AUGUST 23, 2010
    [Social Media] Facebook Places: Be Cautiously Curious | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 23 2010 Facebook Places: Be Cautiously Curious By Gini Dietrich | Email | Print | 12 Comments | Now that  Facebook Places (a location-based tool that is likely going to compete with  Foursquare and  Gowalla ) has been in full force for a few days, have you tried it?
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Social Media] Fetching Friday – Resources Mashup & Camera Battles
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. content development steps that bring together search and social media – how to ensure that your content is going to be successful with search engines and social networks. 11 ways to find new content for your social strategy – proven tactics to help you never run out of content. The Resources Mashup. Blogging / Writing.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, JULY 7, 2010
    [Social Media] Borrowing Social Currency?
    Social currency cost time and using it to create value that converts into money cost time. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Jay Deragon is an avid student of the emerging landscape of all things social and the subsequent impact on business dynamics. Series Navigation «Social Demand Finds Supply Does Social Currency Hedge Financial Currency?» cut expenses and 2.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social Media] The Mobile-Only Strategy Imperative
    Make no mistake about it, once again the consumers are ahead of the brands on this one (as they were with social media). The average consumer is getting by just fine with a tablet and/or a smartphone in terms of their day-to-day lives (browsing, engaging in social media, sending the odd email, etc.). Just look at what Facebook did to switch their browser-based online social network over to a mobile-first strategy. online social network. social media. How long will the personal computer - as we have known it to date- be relevant? For shame.
  • DANNY BROWN  |  SUNDAY, AUGUST 15, 2010
    [Social Media] What Posterous Could Learn from Gravity Forms About Service.
    You might also like: What I Learn From My Daughter Austria and Social Media – A Digital Native’s Perspective Quick Question on Posterous Tags: Customer service , gravity forms , posterous , user experience 22 voices - share yours! Thats why there are so many brand ambassadors versus brand detractors for the same product :)Funnily enough, I was chatting about Posterous on the Social Media Edge show yesterday, and I agree, Posterous is a great platform as an "in" to full blogging. Without one, you can’t have the other. If you look after them.
  • DANNY BROWN  |  SATURDAY, AUGUST 21, 2010
    [Social Media] Are You Selling Baldness Cream to Seth Godin? - Danny Brown
    Having the necessary knowledge of the industry would be the difference between good and bad social interaction. Come on folks - social media is about talking with people so talk to them and find out what they want, what then need, how they perceive you/your products and your competition. Listen, learn - grow.Now stepping off my soapbox, let me ask why so many feel the need to push social media and cut market research. :) New! Marketing, market research, advertising, etc- theyre not going anywhere fast and can still offer a few things social media cant.
  • ENGAGING BRAND  |  TUESDAY, APRIL 20, 2010
    [Social Media] Show 293 - Winning Body Language - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Can you return the favour? The power of vocabulary How vocabulary can help YOU and how you can improve your vocabulary Is body language important online with social media? The power of vocabulary How vocabulary can help YOU and how you can improve your vocabulary Is body language important online with social media? Kathy Garolsky on Social media can be your brand trigger! Main | Have you an emotional photo album?
  • BILL HARTZER  |  MONDAY, DECEMBER 14, 2009
    [Social Media] Top 10 Public Relations Blunders of 2009
    Mother Deborah Christie organized activist website helpzachary.com, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. After taking a severe media drubbing, it makes sense for the big banks to conduct public outreach demonstrating some level of humility. world – and how important it is to monitor social media.”. Watch what you tweet or you may be the next person sued for online defamation via social media.
  • ALMOST SAVVY  |  MONDAY, JUNE 18, 2012
    [Social Media] 8 Sure-Fire Ways to Get Unfriended on Facebook
    There is no one right way to use social media, but there may be one (or more) right ways that are the best fit for each of us. so you don’t miss any future Almost Savvy social media updates, events and news. Related articles which may interest you: LinkedIn Adds 3 Fun Ways to Remember Your Connections Disconnected in a Hyper-Connected World Social Networking Friends vs. Real Life Friends Top 5 Signs Your Business Should Not Be Using Social Media The ROI of Respect, Listening and Hugs. Ah, our Facebook friends. Slow down, take a deep breath.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Social Media] The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
    The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. What Does Social Business Really Mean? To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 28, 2014
    [Social Media] @BlueFocus to Discuss @SocialEmployee on “Thought Grenades” Podcast w/ @RobertHThompson on May 12
    The podcast, set to broadcast on Monday, May 12 at 10 PST, will explore many of the concepts  in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Thompson, a leadership writer, speaker, and author of the book The Offsite: A Leadership Challenge Fable , specializes in executive coaching and empowering today’s leaders for the dawning era of social business. With the idea of the social executive a topic of focus both in the The Social Employee and in our own thought leadership posts here on our blog, the conversation is sure to be an exciting meeting of minds.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 30, 2013
    [Social Media] Are you Using Influence Marketing to Connect with your Target Audience?
    'In today’s world where social media has become an integral part of our overall marketing plans, we can’t rely solely on the old standby of the Four P’s – Product, Price, Promotion and Place. We now have to learn how to manage and measure the brand influencers in social media marketing. Marketing Tips Marketing Tools Social Marketing danny brown influence marketing measuring brand influencers sam fiorella He concludes that by incorporating the M’s and the P’s, we’ll be better serving the customer. Who is the influence?
  • CONVINCE & CONVERT  |  SATURDAY, MAY 18, 2013
    [Social Media] Smart Marketing is about Help not Hype
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Smart Marketing is about Help not Hype is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Can I please get your help making my new book a smash hit when it releases next month? But I could use a hand from you to make sure it does even better. But I REALLY need you this week, please.
  • TWITIP  |  FRIDAY, FEBRUARY 12, 2010
    [Social Media] Does Google Buzz Plan to Overtake Twitter?
    He specializes in search engine optimization and social media marketing in Utah. The point is this to me: Social media is big. Pepsi did not run a Superbowl advert for the first time in 23 years because they chose to invest 20 million marketing dollars in social media. am not interested in going out of my way to use Buzz when my social networking needs are fulfilled by the former. February 16, 2010 Michael Werner @simpleCEO I don’t agree with Joshua’s conclusions, at least on the business end of life with social media.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 20, 2010
    [Social Media] The American Dream: Growing a Business | Spin Sucks
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Sep 20 2010 The American Dream: Growing a Business By Gini Dietrich | Email | Print | 5 Comments | This was first published on Mark Schaefer’s blog, Businesses Grow. Ah…the American dream. Right? Wrong. Growing a business is hard work.
  • DIVA MARKETING BLOG  |  SUNDAY, AUGUST 21, 2011
    [Social Media] Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese
    Last week James chatted with me about Roxy's back story, his philosophy on the food truck biz and of course using social media as a marketing tactic. Diva Marketing/Toby : So it seems that social media networks works. We wanted the experience to create awareness through our community and using social media. . "Amazing bread does great things for the world. Great bread is inspiring." - James DiSabation. James DiSabatino has a love affair with bread and cheese. The winner is highlighted below. and the world continues to spin smaller! they recruited us.
  • MINDJUMPERS  |  FRIDAY, DECEMBER 16, 2011
    [Social Media] T Mobile Scores Again With a New Viral Hit
    How Altoid Used Social Media to Change Customer Perception. Tweet T Mobile is back this holiday season with a new video that has gone viral and generated over 2 million views within a week. Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. This new viral captures the holiday spirit and features over 100 women singing out for Christmas in a Chicago’s Woodfield Mall on an updated spin on the holiday classic, “There’s No Place Like Home For The Holidays.”. The Viral: hit or miss?
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Social Media] Twitter Revamps Twitter Tales and Launches Twitter Stories
    How Ecycler Used Social Media to Enhance Its Business. Tweet Twitter released a collection of stories called Twitter Stories, which showed users how to best use Twitter. Today, the first set of stories was released. As Twitter quotes in its official blog, each story reminds us of the humanity behind Tweets and how they help make the world smaller. Twitter stories can be accessed at stories.twitter.com. How can you share your story? It is possible to submit your story by mentioning @ twitterstories or by using the hashtag #twitterstories. Are brands a part of Twitter Stories?
  • MINDJUMPERS  |  THURSDAY, NOVEMBER 25, 2010
    [Social Media] Disney Parks Check In At Gowalla
    Social Media on Roskilde Festival. Tags: Social Network Tweet Gowalla is a virtual geocaching game that you can use on your iPhone, Android, Palm OS and some Blackberry mobile devices. The game works utilizing the GPS chip in the phone, so you are able to check in at places or spots around the world – like with Foursquare. However, with Gowalla you’re given your own virtual passport, which is stamped with every spot or place you check in to. When you do check in at a specific place, you might find virtual prizes or items to add to your virtual stash. So Go Gowalla!
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 20, 2011
    [Social Media] The Art of Pointless Angst
    When the economy went south, he turned to Social Media to feed and clothe himself.  In his free time, he does … well … social media … and publishes the blog  Extremely Average. Guest post by Brian Meeks. Ken Mueller wrote a blog piece entitled 4 Little Known Blogging Secrets. It got me all worked up. The first 3 points were fine, but the 4 th  started my “rant-o-meter&# running. The The article was well written and, sadly, I agreed with all four points. The problem was, I didn’t WANT the 4 th point to be valid. Nope, those silly creatures evolved to have fur.
  • GAURAVONOMICS  |  SUNDAY, APRIL 17, 2011
    [Social Media] How Can Grown-ups Learn and Apply Design Thinking?
    If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. In my last post, I talked about Tim Brown ‘s book Change by Design and asked if design thinking can help global corporations integrate Purpose, Participation and Profits. Here is a video of Geroge Kembel talking about how Stanford’s d.school is using design thinking to awaken the latent creativity of graduate students, K-12 teachers and business professionals.
  • IMAGINE YOUR REALITY  |  TUESDAY, OCTOBER 8, 2013
    [Social Media] Technology isn’t what drives your business forward
    There’s a myth that if you have the latest cutting edge technology, the latest social media, SEO, etc, you’re ahead of the curve, but in my own experience technology is a tool. 'In the Book Good to Great , the author explores what makes businesses great. One of the points he makes is that technology doesn’t drive business forward. couldn’t agree more with him. It may help your business grow, but it is not the root cause of your growth and when you treat technology in that way you’ve fallen away from understanding what really drives your business.
  • DIVA MARKETING BLOG  |  SUNDAY, MARCH 3, 2013
    [Social Media] Social Sharing
    Taking that idea into the social web. each social network and digital community we particiapte in has its own culture influencing our experiences. In the social web we're sharing like mad. There are lots of different social shares from product reviews on sites like Yelp to retweets, repins and of course Facebook and post/article shares. . The social web has brought friends and strangers together in a way that would have been difficult to image 10 or even 5 years ago. What Influences A Social Share? 2, Trust is the cost of entree for social shares.
  • GAURAVONOMICS  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] How to Scale Real-time Plus Face-time | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Social Networks and Communities Can Be Content-Centric or People-Centric Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy? blog comments powered by Disqus « Social Networks and Communities Can Be Content-Centric or People-Centric Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy?
  • GAURAVONOMICS  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] Disruptive Skills, Gifts and IdeaSlivers | Gauravonomics Blog For.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Foursquare: From Location-Based Check-in App to Reputation System For the Real World I Am Really Excited About My New Asia Regional Role With MS&LGroup » Disruptive Skills, Gifts and IdeaSlivers Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference. Lets talk.
  • GAURAVONOMICS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social Media] The Creative Rankings: Track Asia-Pacific's Most Creative Brands.
    Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Asian Economies in The Economist Intelligence Unit 2010 Digital Economy Rankings Why the Japanese Prefer Visual Thinking » The Creative Rankings: Track Asia-Pacific’s Most Creative Brands, Agencies and Talent Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Interview me for a media story, or invite me to speak at a conference.
  • JEFF ESPOSITO  |  MONDAY, MARCH 18, 2013
    [Social Media] Reebok adds WOW factor
    In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. The reason for this is that we’re all lazy and narcissistic and it is easy to get people to jump on our sides when we’re wronged. hate posts like this and wish that we’d see more positive experiences. So today, I am going to share mine with you. Have you been wowed recently by any company?
  • GEOFF LIVINGSTON  |  TUESDAY, AUGUST 28, 2012
    [Social Media] Big Dreams and SMART Goals
    Finally, I will start participating in more sports marketing conversations online via social media. Big Hairy Audacious Goals (BHAGs) differentiate stellar companies, says Jim Collins in his timeless classic, Good to Great. They’re also the things that drive business marketers nuts. How can a big dream become attainable and time bound? SMART/ER Goals focus on Specific, Measurable, Attainable, Relevant and Time-bound objectives. BHAGs and SMART goals don’t have to conflict with each other. From the strategist’s perspective, far from it. Applied. this is my goal.
  • WEB METRICS GURU  |  WEDNESDAY, AUGUST 10, 2011
    [Social Media] My #measurePR interview(Part I) with Shonali Burke
    do have a transcript for you, but here’s some of what Marshall said: On why social media ROI is so difficult to measure: ”… because we don’t have the data we need and no standard formulas for it.” He also pointed to this very interesting paper he authored last year on “  spectrum analytics for social media ROI.” Just want to say that I’ll be back to do the second #measurePR interview with Shonali Burke next Tuesday, 8/16/2011. Shonali Shonali has put up the summary and transcript of last Tuesday’s interview (8/02/11) on her Waxing UnLyrical site.
  • STEVE RUBEL  |  SATURDAY, AUGUST 28, 2010
    [Social Media] Quote: "In the future, everybody will be anonymous for 15 minutes.
    Thats placing entirely too much hype on social media, technology, and the web at large. suspect social medias impact is larger here depending on where you live. The Steve Rubel Stream Edit Delete Autopost 28 Aug 2009 Quote: "In the future, everybody will be anonymous for 15 minutes." During a recent interview with Personal Branding magazine , the writer asked me what I thought about this amusing quote , which is the inverse of Andy Wharhols more famous one. am not so sure. The world is filled with extroverts and introverts so maybe theres a balance somewhere.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 14, 2010
    [Social Media] What You Tell A Search Box
    As the Web becomes more social, so too much the search engines. Just yesterday, Microsoft 's Bing announced a partnership with Facebook to make their search results more "social." " MSNBC posted a news item titled, Facebook and Bing team-up for social search , yesterday that explains this evolution in search engine results: "Today, Facebook dips its social-media chocolate into Microsoft Bing's peanut butter, introducing a 'social search' engine where Facebook friends and their 'likes' are factored into search results. social media.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 13, 2012
    [Social Media] Why Email Needs A Facelift
    Email doesn't just need a facelift in terms of making it more relevant to the incoming workforce, it needs to make itself relevant in the social age as well. Because email was created before the advent of social media and other collaborative tools, we now need to figure out a way to unlock a lot of this communication. The above posting is my twice-monthly column for The Huffington Post called, Media Hacker. media hacker. social age. social media. There has got to be something better than email. Game over. Email makes life easy. Literally.
  • SOSHABLE  |  SUNDAY, OCTOBER 2, 2011
    [Social Media] Facebook is Lying but Nobody is Caring
    When it was reported that Facebook tracks our moves even when not logged in , many social sites, blogs, and forums erupted with mild outrage. Instead, we use cookies on social plugins to personalize content.” I’ve highlighted the juicy parts: In one embodiment, a method is described for tracking information about the activities of users of a social networking system while on another domain. say “mild” because in the whole scheme of things, what’s half a million outraged users on a site that has nearly a billion? ” That was September 25th.
  • KIKOLANI  |  FRIDAY, JULY 1, 2011
    [Social Media] Fetching Friday – Resources Mashup & The Fourth
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Social Media / Social Networking. The 50 best social media blog posts in the first half of 2011 – feel like you’re behind? Is the bank of social capital broken ? The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Business / Career. You upgrade it!
  • TWIST IMAGE  |  THURSDAY, DECEMBER 5, 2013
    [Social Media] Fame Is Exhausting, So Don't Seek It Out
    You probably know people who have a lot of friends and followers like this on social media. Media buyers said that latecomers who urgently wanted to break into the NFL ''s marquee event invested as much as $4.5 media. media buyer. social media. social media guru. 'Don''t all famous people look exhausted? Of course that''s probably just a simple man''s interpretation and can be easily psycho-analyzed to death. Still, I have been thinking a lot about fame lately. What does it mean? Why do we seek it out? What is the point? Anything.
  • GEOFF LIVINGSTON  |  TUESDAY, JULY 2, 2013
    [Social Media] Free as We Want to Be
    We feel like we should meet preached expectations of social media success. In recent months we’ learned that our social network conversations are compromised via the NSA’s PRISM programs. The major social networks have a council of censors or free speech advocates (depending on your perspective) that decide what conversations should and should not be taken off the Internet. don’t need to nor do I adhere to any particular school of blogging or social media expertise. 'We’re as free as we want to be. Freedom is a choice. am free.”
  • DIVA MARKETING BLOG  |  SATURDAY, JANUARY 1, 2011
    [Social Media] 2011 A Year Of Possibilities
    That spirit is what the creators of social networks and online communities strive to achieve. The next social media campaign you create keep in mind that real success is in the magic of people coming together. Courage is the power to let go of the familiar. Raymond Lindquist. What is it about saying goodbye to the old year and welcoming a new one? It's not as though the time blocks on your calendar are blank waiting to be filled. I'm betting meetings, conference calls, coffee chats, lunches and trips were booked months ago. Sometimes it takes looking through a new lens.
  • DIVA MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social Media] A Stop On The microMarketing Book Tour
    Greg and I have crossed social media paths and I admire his work. He identifies several people in the social media scene who exemlify the concept including Boston video blogger Steve Garfield. Of course, there must be mutual value derived for the brand manager, the social media content creator and her community. websavvy new communicator who understands that content is a valuable social currency and community is king. For a cool example of micro content check out  Social Media Marketing GPS  . Colin Powell. your customers. . Reall
  • TWIST IMAGE  |  SUNDAY, MARCH 17, 2013
    [Social Media] Hacking The Media (Again)
    We are getting more regular when it comes to recording Media Hacks. Welcome to episode #42 of Media Hacks. Unfortunately, Penn was not able to make the recording (and Smith jumped in mid-chat), but it's still chock-full of gabbing and inside baseball about everything from Internet culture and technology news to why the majority of us did not attend SXSW (but should have) and how tired some of us are of social media (and some who aren't). media hacks. online social network. real time media. social experience. social media.
  • BLUE FOCUS MARKETING  |  SATURDAY, JANUARY 11, 2014
    [Social Media] The @SocialEmployee Revolution Comes to @ConferenceBoard #SocBiz #HR #SHRM
    EST. In the discussion, we will delve into the content of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). Topics covered will include our reasons for writing the book, why we think cultures of social employees are so important in today’s workplace, strategies for building sustainable social business practices, and an examination of the many success stories covered in the book—featuring brands such as IBM, Dell, Adobe, Southwest Airlines, and Cisco. 'Mark your calendars for Tuesday, January 21! With every stop, the S-Train keeps gaining more momentum.
  • TWITIP  |  WEDNESDAY, FEBRUARY 10, 2010
    [Social Media] 13 Ways To Get Your Blog Posts Retweeted
    Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip John Haydon @johnhaydon John Haydon advises non-profits and small businesses how to implement inbound and social media marketing strategies with the social web. This has to be used sparingly or you’ll quickly drain your social equity account. It a perfect set up for scheduling RTs with Social Oomph. 13 Ways To Get Your Blog Posts Retweeted 25 What’s the big deal about getting retweeted?
  • SOCIAL WAYNE  |  WEDNESDAY, FEBRUARY 23, 2011
    [Social Media] Day 23: People of color impacting the social web – L Martin Johnson Pratt #28DaysofDiversity
    Also note that 28 Days of Diversity is not a popularity contest or an influencer list but a list of thought leaders in the social web sector, including entrepreneurs, bloggers, conference organizers, IT professionals and friends not ranked in any particular order who I have either met in person or followed online. Mr. Pratt has focused his attention to social media marketing for media outlets, book authors and small businesses. As we all know, February is Black History Month. Mr. Pratt also writes for Rolling Out Magazine. those who do not. for free.
  • SOCIAL WAYNE  |  FRIDAY, AUGUST 27, 2010
    [Social Media] 16 SXSW 2011 Panels to Vote For! The NC + friends edition
    There tons of SXSW panels from friends across the web from my social graph and I’m not going to post them all but here are a few of my favorites that I hope you will vote for. Everything You Know About Social Media is Wrong. Seemingly every day new statistics are released about the adoption and success of social media. Through case studies, best practices and relevant data, we will examine the real value of social media in a variety of companies, including ones where it does not work. You Don’t Own Social Media; They Do.
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