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    [Social Media] Printing Social Currency; Influence vs. Intentions
    PeerIndex and Klout are the two main players that promote a social score based on influence, obstensibly to mimic the credit score upon which all currency depends. That “intention” is then capitalized, combined with the intentions of others, and securitized into bonds that finance important social services and institutions that support those intensions. Likewise, a social currency may be similarly conjured into existence – based on a person’s promise to increase human productivity in the future, not however, to increase human consumption in the future. That’s it, really.
    [Social Media] Social Multiplier Effect on Innovation
    However, in society, these interactions are largely accidental; people meet at Church, Starbucks, and Social Events or by word of Mouth. special case of the above business method and resulting social network is called the Multiplier Effect. About Dan: Dan Robles is the Director of The Ingenesist Project, a private think tank in Seattle that predicts and specifies elements of the next economic paradigm as built on a platform of social media. If we combine the parallel transaction with the series transaction we have what now looks like a   neural network.
    [Social Media] The Truth About Marketing Leadership
    Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. media hacks. online social network. social media 101. social media marketing. social scoring. Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Is it how many people follow someone on Twitter ? itunes.
    [Social Media] Mentor Monday: 5 Reasons to Have a Mentor
    The Spinks Blog A Fresh Look Into Social Media Home About Contact Me Under 30 Professionals Mentor Monday: 5 Reasons to Have a Mentor Photo cred: Timothy K Hamilton If you didn’t already know, mentors are the single most valuable resource a young professional could hope to enjoy…aside from actual experience. Starting off isn’t easy.  Mentors make it easier.  If you are able to create meaningful relationships with older, more experienced professionals, you’ll certainly have a leg up on your competition. mentor provides you with… Their experiences.
    [Social Media] 5 Lessons to Make an Effective Animated Demo
    But, TweetReach also suffers from a malady shared by most social media management and analytics software companies, which is that the. Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. Note: they now have similar data for Tumblr, which is very handy).
  • KIKOLANI  |  SATURDAY, JUNE 15, 2013
    [Social Media] Grab a Copy of The Guest Blogging Survival Guide for Free
    'One question that I am often asked is how do I get published on so many of the top blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal, ProBlogger, and others. So I decided to put together a little guide to guest blogging. This free 8,000+ word guide will take you through the guest blogging process and show you how to do the following. Find guest blogging opportunities. Research topics to write about. Connect with the right people. Write the perfect guest post. Create an author bio that sends visitors and fans your way. Blogging
    [Social Media] PR Agencies Need to Understand the Digital Communication Laws
    The involvement of the Office of the Privacy Commissioner is especially welcome for consumers, given their office forced Facebook to change its privacy settings for Canadian users, amongst other victories for Canadian consumers against social networks and data tracking. In one respect, it’s kind of disappointing to still be talking about best practices as well as legal requirements when it comes to email marketing (or any kind of digital marketing, since this impacts social network messages as well as mobile marketing). And that breaks the law (or is about to).
    [Social Media] The Power of Content Strategy
    For more on Joe, check out his personal site or follow him on Twitter @juntajoe The Power of Content Strategy is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. “With Great Power Comes Great Responsibility” - Uncle Ben to Peter Parker (Spiderman). As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. Think about that.
    [Social Media] How Social Business Makes Organizations More Effective Communicators
    Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. Social Media is Not Social Business (and Vice Versa). 2) The adoption and use of technologies and innovations around social that allow for more effective communications.
    [Social Media] The Good, the Bad and the Ugly of Online Cause Marketing
    It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. Primarily a Facebook effort , AMEX integrated the application with a media push that included a launch with New York City Mayor Michael Bloomberg, as well as a Twitter campaign. Small businesses were featured on the page, and 10,000 small business owners received $100 worth of social advertising from Facebook. Civic media is the great opportunity to embrace customer voices.
    [Social Media] Top-Level Numbers Are Candy
    In the course of writing a review of Social Media Metrics , Jim Sterne's excellent overview, I thought of some similarities in how easy it is to focus on the least useful numbers. Drill into the social media numbers Social media generates some feel-good numbers, too. Way back when MTV played music videos, I was on the radio. On the creative side, we got excited about the ratings—especially when we topped the market. When I was on the sales side, I learned about how the business uses those numbers. Somebody had to have "the most popular" station.
  • TWIST IMAGE  |  SUNDAY, JULY 17, 2011
    [Social Media] Media Hacks Is Back With Episode #38
    This is also episode #38 of Media Hacks. Chris Brogan , Hugh McGuire and I dig deep into Google + - the new online social network from Google that has over 10 million users in under two weeks and over one billion items shared. We look at what this new entry into Social Media means to Facebook , Twitter , business and beyond. If you're curious about Google + and the ever-changing landscape of our digital lives, I highly recommend you take a listen to this episode of Media Hacks. media hacks. online social network. social media 101.
    [Social Media] Social Business Trend for Next Decade
    Social media or social marketing have changed the way customers see the relationship with brands. You see when people taste a bit of power.they normally start a media was evolutionary. what I call the 'social business'. What opportunities could we start work on today to create the new social business model of the future?".  . What is Social Business Trying to Do? Social Business Predictions. Must Have's of Social Business. Mindsets For Creating a Social Business. Reduction in environmental footprint.
    [Social Media] Easy Seo Tracking review
    I spent a little time testing EasySeoTracking against a few keywords where I might expect to rank on like “ social media monitoring&# and “social monitoring&#. EasySeoTracking found a page of my site in position 59 at Google and for Social Monitoring at position 54 (though I found it at position 63). From time to time people reach out to me to review their tools and platforms and that was the case with Dmitry Gushchin who hails from   The tool can be used for free but the paid version only costs $5.95
    [Social Media] Hangout on Air: Focusing on Your Blog's Landing Page : Blogger.
    Social media. Blogger Xpertise. Blogger sites that go beyond the basic template, showing you how to make your Blogger site just as amazing. About Us. Portfolio Pieces. Blogger Tips. Hangouts on Air. Submitted Questions. Opinion Pieces. Templates. Contact Us. Follow by Email. Subscribe To. Posts. Posts. Comments. Comments. Google+ Followers. Upcoming Events. Join us for our free weekly Hangout On Air event called the Friday Request Line, providing Blogger discussion, assistance, and helpful suggestions. Register to join us on November 16 at 2:00pm EST. Search This Blog. Loading.
    [Social Media] Need Gifts for PR Pros? Here’s 12 of ‘Em
    I’ve known Steve for some years, when our paths first crossed thanks to social media. Ken is another friend I originally met on social, and he is one of the most delightful human beings around – warm, approachable and so kind. The 2014  SoloPR Summit  that is the brainchild of  Kellye Crane , another social connection who has become a dear friend. If you pass just one of them on each day to someone – either the actual “thing” or idea – then we’ll have this lovely long chain of giving. And wouldn’t that be cool? Right?
    [Social Media] Launching a SMAC!Down: Sock Monkeys Against Cancer
    Create social change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it). as a socially conscious, for-profit company. good and successful example of combining a for-profit with a social mission is TOMS Shoes. They kinda think they are social media super stars. Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! Check-writer only?
    [Social Media] Using Linkbait to Build Traffic And Subscribers
    By adding social media buttons from Facebook and Twitter makes sharing content with social groups quick and easy and if you can hit the right notes with these groups your content might just go viral. To many link bait is one of the best ways to promote a website and improve its rankings in the search engines. If you can create relative useful and informative content that can answer a question or solve a problem that people are having then it is inevitable that they will stick around and consume more of what you have to say. Features of a Sticky Website. Outstanding content.
    [Social Media] How to Leverage the Potential of Blogger Outreach
    Twitter let’s you do so many things and apart from all the micro blogging and social media marketing that it helps accomplish, it also helps you find the link building opportunities that you are searching for. Why not use, social media platforms like Twitter and Facebook to compliment the blogger. Social Media, Social Media, Social Media. was too, until I realized these guys (authority blogger) must also have a presence on social media, for e.g. a Twitter and Facebook ID/Account. What is Blogger Outreach?
    [Social Media] How Easy Is It To Say ‘Yes’ To Your Outreach?
    If your news item, or whatever it is, gets published by them, it’s a good idea to email a quick thanks and share it on your social media channels. 'The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that.
    [Social Media] Five Things Your Homepage Should Definitely Have
    There’s a fifth thing your homepage should definitely have , and that’s working social media buttons. 'Do you audit your website regularly, making sure all the stuff is there, spelled correctly, and working the way you thought it was? If you don’t, there’s a good chance your site isn’t functioning the way it should. think a content audit should be done about every six months, because you consistently are adding content to your site, and it’s easy to inadvertently change something. You are consistently adding content to your site, right? hope so!
    [Social Media] What Candice Glover Can Teach You About Superstar Blogging
    sure hope this woman doesn’t decide to become a social media blogger…because she would eat my lunch. 'Candice Glover gives me chills. You don’t know Candice if you aren’t an American Idol watcher but you soon will. Not because she has a once in a generation voice. Not because she makes me want to be a better person, performer, dreamer Not because she has the courage and vision of a future star. Candice is chill-worthy because last night she used a simple song to teach an amazing principle…something I’ve been trying to teach you for three years. Straight up.
    [Social Media] Will I See You at the Gov 2.0 Expo?
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Will I See You at the Gov 2.0 If you’re the least bit interested in social media or the future of our government, I’d highly encourage you to register and come down for at least a few sessions. Meet our People Stop by booth 309 (I think) to talk with our experts on privacy, cybersecurity, social media, Enterprise 2.0, m one of the leads for our social media/Government 2.0
  • INBLURBS  |  TUESDAY, APRIL 17, 2012
    [Social Media] How do you protect your Business from Time Thieves?
    How B2B Marketers Can do Social Media Lead Generation the Smart Way. We all know them they request information or better a quote for products and services, you invest time and enthusiasm to help them and they do not come to the point or even to a deal! When you have this kind of situation than a special sort of criminal is approaching your business, times thieve! But don’t panic and remain calm. You protect your home from thieves but do you protect your time? So you sort out the most of them and save time on lead qualification. You safe your time on evaluating his stuff.
    [Social Media] Get seen to get leads, business and revenue
    Expand your social networks and build high traffic. Social networks are today a way to market your business free of cost. Tags: Get Found Online inbound marketing business blogs business leads how to get customers inbound marketing agency increase web traffic search engine traffic small business marketing social media marketing agency Having some great leads for your business are very important to earn revenues and to make profits online. You should work hard to get leads and profits for which you are aiming at. Normal. false. false. false. Submit to directories.
    [Social Media] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Providing your website visitors with easy opportunities to share on social media, when coupled with quality content and sound SEO practices, will transform your site into a marketing powerhouse. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content? Include Social Follow Buttons.
    [Social Media] Being There When They Arrive
    Social media has become the attraction factor because used correctly it is a relational medium of exchange. Reaching the consumer effectively before and once they arrive is a “social experiment&# that requires new knowledge gained from never ending learning. The social interface is the experiment. His current professional endeavors are all centric to the disruptive nature of the social web. He writes at Relationship Economy and provides social media strategic services to businesses large and small. Engagement is relational.
    [Social Media] Social Strategy Comes After Philosophy!
    It is obvious that organizations now focusing on “social strategies&# have indeed got the “cart before the horse&#. According to a recent survey by the Internet Advertising Bureau, only a fifth of marketers in well know organizations  view social media as a core element of their marketing strategy. One reason quoted by the report is the difficulty of demonstrating return on investment, but yet everyday we’re seeing a proliferation of opinions about “social strategies&# as the core for effectively using all things social. Are you ready?
    [Social Media] Live and Die with Headlines
    In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Image by deathtiny41. Too bad. Writing great headlines matters more than ever. Attention spans have shrunk, and if you can’t interest someone right off the bat with a great, witty headline then you won’t get read. It’s as simple as that. Here are some basic tips to write great headlines: 1) Active versus Passive. I’m not kidding.
    [Social Media] What you haven’t heard about Rebecca Black and “Friday&#
    " on Twitter, Tumblr and other social media sites. Here’s some things you probably do not know about the second most discussed video ever uploaded to YouTube, the music video for "Friday" sung by Rebecca Black and created by Ark Music Factory. Before I talk about why the video became such a popular meme, the Ark Music Factory business plan and the knowing winks the editors inserted into the video, I’ll recap the history of the video. Alana Lee Hamilton, age 14, responds to the Ark ad and makes a video for the song "Butterflies."
    [Social Media] What Are You Using to Help Identify Topics for Writing Your Blog?
    Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Use the share settings to share your favorite blog posts and articles directly to Facebook, LinkedIn, Twitter, Google+ and other social media channels. Marketing Tips Social Marketing Google reader ways to reasearch topics for blogsReading Will Fuel Your Writing for New Business. Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience.
    [Social Media] Are You Trapped in The Content Marketing Box?
    You join the approved list of social media networks. You decided to focus on just one social network and set the goal to completely saturate it with your content. Yep, that means you would just have one social icon. '“Man the living creature, the creating individual, is always more important than any established style or system.” - Bruce Lee. You are slowly being manipulated into a box. You didn’t create the box. You can’t see it but I bet you can feel it. In this case, it’s the content marketing box. You feel that you must fall into line or be ignored. Less guts.
    [Social Media] SEO Starts And Ends With Great Content
    This is the group that will, initially,’vote’ your site up by linking and using social bookmarking tools. If you can get them to leave a review, or mention your site through social media, that’s great. Do you use social media to bookmark them and recommend them to friends, or are your favourite site bookmarked in your browser? When it comes to SEO for small business, it all starts with a good content. I’ll go further and suggest great content. Do you need ‘killer’ content? So why the emphasis on great content?
    [Social Media] Fetching Friday – Resources Mashup & Yosemite
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Hidden Cost Of Cheap SEO & Social Media Labor – In life and online, you get what you pay for. ve said it before and I’ll say it again: solid, successful SEO and social strategies take time. Social Media / Social Networking. The Resources Mashup. Blogging / Content. Here I analyze ten different sources of traffic and show which ones are worth pursuing.
    [Social Media] The Social Value Game: Part 1
    The Value Game is a social media business method developed by the folks at The Ingenesist Project in a dynamic application of social technology. The third element is a consumer who seeks to minimize financial cost and maximize social value. The fourth element is a 3 rd party entrepreneur who is able to organized people in social networks and leverage primary and secondary assets in unique combinations. The fifth Element is a true value calculator called the Social Value Index (SVI).   The Social Value Index will keep score. per hour. 
    [Social Media] Eurapp Project: Sizing And Stimulating Europe’s App Economy
    Brainstorming sessions and presentations delivered a clear message that app companies and developers alike need marketing assistance (promotion, discovery, search advertising and social media) to extend the lifecycle of their app. Already enterprises in industries ranging from telecoms and media, to healthcare and financial services have amassed terabytes of information about their legions of customers. In the U.S. the Application Developers Alliance reports the App Economy is a significant driver, creating 519,000 jobs nationwide. Crowdsourcing kicks off. Related articles.
    [Social Media] Deep dive on Social CRM at the ASAE Technology Conference
    I’ll be facilitating a deep dive on Social CRM for Associations on Thursday, 12/8, starting at 8:30am. Deep dive means that we will actually have a good chunk of time together as a group to have meaningful thinking and conversations about how social media intersects with membership management. And, when it comes to the integration of social technologies into existing association tech, I anticipate that this session will set the agenda for the next year. During the fishbowl, anyone in the room can share their thoughts and experiences with Social CRM.
    [Social Media] Truncate Tighter
    by Guy Kawasaki Seven Social Media Tools that Help Save Time and Increase Effectiveness It Takes ‘Want To’ Conversations: Competition or Collaboration? '“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” ” ~ Guy Kawasaki in The Art of the Start 2.0 An “elevator pitch” used to be a quick delivery of your business idea, company mission, or better yet – a mantra worth remembering. Try shortening yours to a “porch pitch”, something you can deliver in a couple of steps.
    [Social Media] Google+ Is the Social Network That’s All About Search
    Did you hear that Google launched a social network called Google+? In the past, Google took a stab at social by purchasing Orkut. Kinda seems like Google is the Elizabeth Taylor of the social world, doesn’t it? Given those four trips down the social aisle, and the fact that employee bonuses are tied to getting social right this year, it’s pretty clear Google is borderline obsessed about social. That’s why it is so critical that Google get social right. Because social is where the data action is. This is a guest post by Sean McGinnis.
    [Social Media] Week in Review August 24 – August 30, 2014: Posts and Podcasts
    Social Media Can Boost Your Subscription Business. 'Week in Review August 24 – August 30: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 30, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Get Better at Getting Better.
    [Social Media] Build From Your Base
    Related Stories Custom Orders Begin with a Core Framework A Guide to Social Media Etiquette for Business The Steps From Business Owner to Franchise Owner Is Guest Posting a Good Business Practice? 'Every baseball swing is different until the base or point of contact. If a player slumps, we tell him to “build from your base” Same is true for business. Every business is different. Even competitors in the same town or service industry can be very different. It might be a different focus (people, product, or process). And of course, personalities always play a role.
    [Social Media] Tutorials on Time-Saving Tools for Business (Clips)
    'Here are a few of the tools I most often recommend and use daily for business that saves time and increase productivity: Buffer App -  Buffer allows you to schedule updates in advance for your different social media accounts. Can''t see the video in your RSS reader or email? Click Here! Dropbox  - Dropbox allows you to save and share files to the cloud and retrieve them from any device. Can''t see the video in your RSS reader or email? Click Here! Snagit - Snagit allows you to capture images from any website, and modify size, color, or overlay text. Also an extension for Chrome.
    [Social Media] At Least One
    is this exercise a conversation with my blog – or an attempt to prove there is only one immutable law in social media ? 'I’m thinking. about not writing a blog post today. missing a day isn’t a bad practice. apologizing for missing a day (or any amount of time) could be a bad practice. if nobody shares my stuff, does that mean they don’t like it? if I write a post that nobody shares, should I still share it later? once wrote a post about eye rests. still share that via email at least three times weekly. also wrote an update which I should share more often.
    [Social Media] 10 Ways Savvy Bloggers Use Landing Pages
    These comments offer “social proof,&# lending authority to your page and thereby increasing conversions. Excellent tips The Copyblogger media crew is obsessed with packing education into every product they sell. Jumpstart social media. Blog Marketing copyblogger media landing pages premise premise copybloggerThe magic formula for growing a spectacular blog is getting your readers to take action. lot of action. Specifically, you want to funnel your most devoted followers into an e-mail list or convince them to purchase a product. Premise is no different.
    [Social Media] Marketers Are Selling Dreams not Reality. It’s Time to Change.
    The beginning of this process started when I began reviewing budgets for media buys that had no “measured&# return to the bottom line of a revenue stream. just have an issue with making huge media buys on something that has no measurement. The true reason why people keep buying (without demanding measurement) billboards, newspaper ads, radio spots, banner ads, mass direct mail, and social media consulting is that they are afraid to do anything… Different. Your clients will find someone else and you will cease to be relevant. Is that not effective?
    [Social Media] Good Old Fashioned Values
    When I show an audience statistics of online usage, adoption of mobile, specific uses of YouTube to build audience or general Social Media quirkiness that generates a lot of attention, they shake their heads in a way that says, "I can't believe this," "who has the time for this?" social media. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. rapidly. facebook.
  • TWITIP  |  MONDAY, FEBRUARY 15, 2010
    [Social Media] Start Dating your Twitter Followers – Back to the Basics of.
    Social media, perhaps? It’s quite amazing how people stray away from the fact that you need to always be building relationships, especially in social media. If you put good work and value into it, you will develop a bond with the other person in social media. Together we can change the way marketers and businesses use Twitter and social media as a whole. and mixed marketing communications firm based in Southwest Florida. The same can be said about businesses and their relationships with consumers and how you communicate with them.
    [Social Media] My one prediction for 2010: Access denied « Online Community.
    Online Community Strategist Angela Connor on Growing Successful Online Communities Home About Angela Contact Popular Speaking Media Press Tips Subscribe to feed My one prediction for 2010: Access denied December 24, 2009 in social networking | Tags: "2010 predictions" social media predictions , facebook , twitter I hope you’ve enjoyed updating your Facebook status, making connections on LinkedIn, tweeting for the masses and watching YouTube videos from the comfort of your employer’s keyboard, but I think that will change for many in the next year. Great.
    [Social Media] Online Tools that Help with PR
    It’s good news because you no longer have to rely on influencers and media to tell your story for you. You can do social media graphics, blog post images, business cards, flyers, invitations, and more. If you use any of the social networks, Hootsuite is the tool for you. It not only provides an easy way to update your social networks with the touch of one button, it allows you to create lists based on different influencer profiles. Or you can add items from Google, YouTube, Vimeo, news, blogs, and even the social networks. Canva to the rescue!
    [Social Media] The 2×4 Interview: Creativity
    To see what started out as a simple idea to  use social media to raise funds and awareness for charities  turn into the community it did, has been pretty inspiring. The 2×4 Interview: Creativity originally appeared on Danny Brown - The Human Side of Media and the Social Side of Marketing under a Creative Commons license. Towards the end of last year, my friend Michael Schechter was kind enough to invite me to chat on his 2×4 series. had a blast answering Mike’s questions, and thought it’d be cool to share the answers here. m not sure.
  • ENGAGE  |  FRIDAY, JUNE 3, 2011
    [Social Media] 7 Steps to Dealing with Information Overload
    He has helped to turn abstract concepts into concrete ideas that have paved the way and poured the foundation for a ton of social media initiatives. He says “(t)his has precious little to do with social media marketing, but everything to do with human business.&# Eric shares his 8 step plan for social media spring cleaning. B e honest: How many tabs do you have open in your browser right now? And And how many times will you stop to check your email, IMs or Twitter while reading this post? So how do we do it all? How do we keep up? We don’t. We
    [Social Media] How To Repair Your Company’s Image And Regain Brand Equity
    Johnson, who is a  social media public relations  counselor. He helps global companies, small businesses, and non-profits use public relations and social media strategies to strengthen brand equity. You can learn more about him at  Get Social PR. . Photo credit: macshack from My plan to publish the last in a series of six crisis management posts was delayed by a mountain of work from my clients. About a week ago I moved cross town to a new condo in an eclectic neighborhood of Indianapolis. Planning for this move had been months in coming.
    [Social Media] Advertisers: Super Bowl’s real competitors
    With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others). The real change, as the Times alludes, is to
    [Social Media] Learn More About Internet Marketing – Free Course
    Week 5 will show you how to create great content that drives traffic to your website, including blogging, webinars, video, podcasting, and what makes content viral on social media and bookmarking networks. Week 7 is about local search, something you must take advantage of if you are working with a local based business, from local profiles to on-site local optimization as well as location based social marketing. Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships. Internet Marketing Course Content. Bonuses. Sales Copy Cheatsheet.
    [Social Media] Why Tech Already Has Women (And Why They’re Better Than Arrington)
    Generally women outpace men in their use of social technologies. Instead of supporting old structures for speaking — such as soliciting speaking submissions from chest beating male A-Listers — build an editorial mission for the conference, and seek out great male and female speakers beyond the comfortable and immediate social network. For readers who aren’t familiar with Danny, he is co-founder and partner at Bonsai Interactive Marketing , a full service marketing agency offering integrated , social media and mobile marketing solutions and applications.
    [Social Media] Turn Your Brand Into A Commitment Engine
    online social network. social media. Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing , has spent years helping small companies to think small (effective and profitable). Enjoy the conversation. blogging. brand. business book. david usher. digital marketing.
    [Social Media] Four Secrets of the Super Productive
    Turning off the Social Media distractions is key, checking in for 20 minute periods 3 or 4 times a day works. Shes a writer, professional speaker, community and social media strategist, and has worked with businesses of all sizes to solve business problems through better communication. But I do get asked a bit how I “manage to do it all&#. certainly don’t do it all, and I have my days where I’m woefully behind or buried or overwhelmed. What I DO do, however, is get the important stuff done on a pretty consistent basis. It’s not fancy. Do It 2.
  • KIKOLANI  |  FRIDAY, AUGUST 13, 2010
    [Social Media] Fetching Friday – Resources Mashup and Timelapse of Eyjafjallajökull
    ways to use social media to inspire your writing – Late Addition – how to use social media networks to get writing ideas for your blog. Social Media / Social Networking. 60 ways to increase your influence online – from the biggest names in social media and related industries. Top 5 goals for a successful social media campaign – what your campaign should be accomplishing. Social media is just one big party – how to be the life of the social media party! Facebook.
    [Social Media] How Businesses like Sylvan Learning Center and Computer Explorers.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. While your gut instinct tells you not to upload a photo of a child on a social media site, a user must have a photo in order to become the Mayor of a location. eMarketer reports that consumers force retailers to adopt social strategy. But, fear not!
    [Social Media] Mobile Businesses need to be More Social
    Social Media Spreads the Word. In the event you have not already thought of this, social media is a great means to spread the word. having a social presence to tout your mobile app is a win-win situation. The same holds true with Google+, as that social medium is now ranked second only to Facebook as far as its member numbers. As more businesses find the worth in having mobile apps, getting more social about it only makes sense. If your business has a mobile app presence, get more social about it in 2014. Photo credit:
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
    [Social Media] Buyology Lesson 1: The Logo is Broken
    Of course those of us who are part of the social revolution know that traditional marketing is becoming more and more ineffective, but this book not only says in a way that your boss will listen, but goes one step prover and scientifically proves it (to a degree – the samples are small.). Starbucks provide our coffee, Ooyala provide our video platform, Optix provided a social media survey, etc. Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in marketing circles at the moment is neuromarketing.
    [Social Media] Build A Platform
    The platform was owned by the media company that published the newspaper or put the radio station on the air. This is a good thing, because we're (finally) putting to rest the hyperbole of social media and moving towards something a little bit more real and substantive than pageviews, likes, followers and more. media company. social media. There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. better education? Work for a secure company? Start your own business? Move to a more prosperous area? radio.
    [Social Media] Top Posts of 2011
    Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009 & 2010). Global Social Media Usage Patterns - January 2011. The Specialization of Social Media Analysis - March 2011. Professional-Strength Social Media Aggregators - June 2010 (#8 in 2010). Defining social media relations - November 2006 With only four of the top ten from 2011, this view always misses what I think of as the more interesting posts, which is why I choose my own list for revisiting 2011. Remember these? March 2011. Happy New Year.
    [Social Media] What You Liked in 2010
    Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Corporate social media specialists - September 2007 (#5 in 2009). Comparing Social Media Analysis Platforms - March 2010. Professional-Strength Social Media Aggregators - June 2010. Guide to Social Media Analysis - June 2007 (#9 in 2009). Another year gone, another post or two in the archive. And now it's time to see which posts got the most attention this year. Manly Things - February 2009. Blogging
    [Social Media] Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
    Rather than basing the price of a link on an outdated metric like Google PageRank and maybe even overall link data such as SEOMoz’s MozRank or Majestic SEO’s ACRank , with AuthorLinks, the emphasis is based on how popular an author or web site owner is socially. Social signals such as having verified Google Authorship, having followers on Google Plus , and having a good Klout score are going to be much more important in the future–and indicate that the site who will be linking to your web site is more trusted than others. AuthorLinks is 2017 Link Building. link].
    [Social Media] InstaBRAND on Instagram
    Instagram is at the forefront of the visual media revolution, challenging norms on text heavy social networks. There seemed to be a tipping point starting in 2012 with a little bit of a backlash from marketers who were tired of public relations and social media types owning and pushing content marketing strategies. m probably going to p**s off a lot of PR, SEO and social media types, but the truth is most marketers and consumers are tired of hearing the record stuck on repeat. Geoff calls it the end of the Social PR Revolution. My answer: Both.
    [Social Media] Story And Conversation: Pin It To Build A Brand
    Pinterest in a relatively new wave of social media in the branding world. Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board. Users can share pictures from websites that they find interesting or inspirational. If it sounds like fun, it is! How Brands Are Involved. Chris March.
    Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense MARKETING: A CONSTANT TAP ON THE SHOULDER by Nancy Myrland on September 16, 2010 ??Yesterday Comparing our marketing efforts to an intentional distraction used in social settings seems to be the exact kind of marketing approach we want to avoid! Virtually any of these behaviors in social settings are far more attractive than a constant tap from an unseen finger demanding our attention.
    [Social Media] Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
    How PediaStaff is using social media sites to drive its staffing business. She’s created dedicated Discussion boards for different types of pediatric therapists,  such as this  Social Occupational Therapist Discussion Group board. This post originally appeared on the Realtime Report. Author Tonia Ries  kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.
  • PAMORAMA  |  SUNDAY, MARCH 21, 2010
    [Social Media] Happy Birthday Twitter: The Path to 10 Billion Tweets
    pamorama marketing, life, social media Home About Bookshelf Links Contact Happy Birthday Twitter: The Path to 10 Billion Tweets by Pam Dyer on March 21, 2010 Share Today (March 21st) marks Twitter’s 4th birthday — exactly four years since Twitter co-founder Jack Dorsey sent his first Tweet and, along with Evan Williams and Biz Stone , started a phenomenon: After its launch in 2006, it took years (until November, 2008) to collect its first billion tweets. Infographic] Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Social Media Ad Spending Will Hit $3.3
    [Social Media] The Case Against Facebook As A Community Platform
    percent; Starbucks, often lauded as a social media leader, is 1.3 People get upset when you claim Facebook is a bad community platform.    But the case is compelling. Lets look at some figures.    Of Coca-Cola's 34 million fans, only 56,000 are active (0.2 percent of the total). Disney's engagement is.03 percent; and McDonald's doesn't register (only about 3,900 fans can be considered active). Compared to offline engagement, these numbers represent a relatively small percentage of active consumers. Yet, this is misleading. doubt it.
  • DANNY BROWN  |  FRIDAY, JUNE 29, 2012
    [Social Media] Influential Mentions Aren’t the Same as Word Of Mouth Returns
    Earlier this week, I took a look at why the social influencer – as identified by the likes of Klout, Kred, etc – aren’t anywhere near as valuable as an Instigator. After all, the social web is built on who’s the most influential, right? proper marketing campaign, on the other hand – media buy, ad buy, email campaign, social media – integrated and targeted will trump the influencer buzz every time (or pretty much every time). The Reach Effect. The more followers, the more reach – the more reach, the more action.
    [Social Media] The beauty of a simple apology
    'A few weeks ago, I had a very unpleasant experience with a social media platform. The next day, I voiced my complaints in an article that I then shared on social networks and the Facebook Page of the company. In fact, things got so bad that a moderator decided to delete my account overnight. Initially, staff decided to delete my comments. However, a few days later, the CEO sent me an email in which he sincerely apologized for everything. really felt that my complaints had been heard. Perfection does not exist. We all make mistakes. However, It works wonders.
    [Social Media] A Shockingly Great Video that Explains Reddit to the Novice
    'One of the bad parts about being in social media professionally is that I often have to travel to conferences. Featured Reddit Social News social news video For this reason, I missed the best novice explanation of Reddit that I’ve ever seen. It’s actually quite brilliant. The front page of the internet has its strengths and its weaknesses. This video gives a relatively unbiased view, pointing to both sides. As the narrator describes it at the end, “You’ll wonder how you ever interneted without it.”
    [Social Media] Show 300 - Facebook Marketing - The Engaging Brand
    The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « Show 299 - The 24 Hour Customer | Main | Show 301 - How Risky is Risk » Show 300 - Facebook Marketing Show 300 of  The Engaging Brand leadership and marketing podcast is ready  just for you. Are people really thinking about brands when socially networking? Are people really thinking about brands when socially networking? Kathy Garolsky on Social media can be your brand trigger! How do I make it differentiated from my competitors?
    [Social Media] In Rome, Do as the Yelpers Do
    As niche social networks and applications have arisen, their users have populated them with powerful reviews. Highlight user photos whenever possible on your social media, and use your images when you claim local review pages. Thomas Jefferson’s home Monticello, a must-see in Charlottesville. During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my colleague Chris Pilbeam remarked that every venue he visited on a recent trip was suggested by travelers on TripAdvisor. and Bing.
    [Social Media] 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book
    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. 25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Why are you holding back? No Secrets.
    [Social Media] 2010 Review: SocialFish clients and work
    We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We draft a roadmap that defines social media work in a way that is tied to the organization’s strategy, and then we help work through setting up appropriate training, processes, and working teams to execute the roadmap. SOCIAL MEDIA POLICY WORK. STRATEGY WORK.
    [Social Media] The Questionable Ethics of Klout Perks
    On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
    [Social Media] Streamlining Text Messaging To Fast Track Mobile Marketing
    Whether chatting with friends and members of their social networks, or receiving alerts from banks and favorite brands, text is people’s primary communications tool. According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# In fact, a new study out from Deloitte shows that SMS has the lead, with more consumers preferring text to social media and email engagement for mobile users. billion by 2015 up from $105.5
    [Social Media] IBM Webinar: Leaders Will Bubble Up Through Social Learning #SocBiz #HR #NewWayToWork
    'We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. In our book The Social Employee (McGraw-Hill, 2013), Blue Focus Marketing cofounder Mark Burgess and I argue that social leadership—especially within the C-Suite—is essential for a variety of reasons. and U.K.-based
    [Social Media] Why You Won’t Like This Blog
    It’s not just about social media, but how that fits into the bigger picture. I had a few emails (and 14 unsubscriptions) after this blog post I wrote yesterday. The emails I received expressed the sender’s dislike of the post, saying that if I didn’t have anything nice to say, I shouldn’t say anything at all. I’m guessing the unsubscribes shared that view. That’s fair enough. Opinion pieces often do that – some will agree, some will disagree, and some won’t care either way. There are sometimes cuss words. Cheers! image: waferbaby.
    [Social Media] Insider secret! The system I wish I’d had when I started business blogging
    In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. This post is rock solid – have I shared it on social media recently? Even with clear blog categories, helping visitors find information they need gets increasingly difficult so it makes smart business sense to continue posting older blogs through social media profiles. 'There’s one system I wish I’d set up when I started blogging over 5 years ago.
  • DIGIGEN  |  FRIDAY, JANUARY 22, 2010
    [Social Media] M:Football Conference – A Mobile Conference about Football no less
    think Pedro also came up with one of the better quotes of the day with: “Real Madrid has bet on the mobile media as a new channel to sell content, generate business, create a database and cross-sell” Nike Bootcamp from AKQA Although I felt the AKQA presentation wasn’t that great. Dan on A New Focus on Social Business Strategy. This event happened yesterday at the Emirates Stadium. As much as being at the home of Arsenal FC sickened me, the state of the mobile industry seemed to be quite good and the buzz was extremely positive. The mobile revenue works on a franchise model.
    [Social Media] Why I'm Tired of #Fail
    Tagged With: Communication , complaining , Customer service , feedback , listening , Social media [link] Georgy Cohen “We talk personally of embracing failure as a learning experience, but we so easily brandish the scarlet letters of #FAIL for others. When you talk to companies about how they’re using social media, I can tell you that the “fail&# label is still something that they fear. link] Howie at Sky Pulse Media I agree with you.I ashamed [link] KevinMGreen It’s the social equivalent of “Road Rage.&# Is It Just Us?
    [Social Media] Cutting Through Content Clutter with One Social Thing
    Besieged by blog posts, articles, and columns about social media and content marketing? Today, news of our brand-new email service… One Social Thing. One Social Thing takes content curation to its logical conclusion. figures out the single most important and interesting content about social media and content marketing, and sends it to you at the end of every day. Here’s a sample of One Social Thing, so you can see the clean lines and smell the rich, Corinthian leather. Help Create One Social Thing with #OneSocialThing.
    [Social Media] Is it easy to tell if you are a scammer or straight-shooter?
    Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Activism , Branding , HowTo , Social Media > Is it easy to tell if you are a scammer or straight-shooter? by Roxanne Darling on October 7, 2009 The social web has made it so easy for people to connect with each other and have a voice at the table like never before. The social web has made it so. The social web has m. Hawai?i
    [Social Media] The future PROs are digital natives
    Chatting to the lecturers afterwards it was interesting to learn that PR students seem to be very open to using social media in the campaign ideas they put together as part of their course. What they apparently find more difficult is putting the use of social and digital in a more strategic setting and also how to integrate traditional media as well. At a time when many in the industry seem to be struggling with the adoption of social media and digital, I thought this was a fascinating observation and one that bodes well for the future of the industry.
    [Social Media] Growing Customers Means Growing Relationships 
    For most Facebook users, the social media site is just that; a place to socialize. In fact, General Motors pointed this out last May when it decided to discontinue advertising with the social media mogul. Here are a few ideas to help you get started on building more social media relationships for your business: Keep it personal : Reach out to your customers on a personal level. In what ways do you feel social media allows you to stay more connected with your clientele? 'Growing Customers Means Growing Relationships. Socialnomics
    [Social Media] The Rise of the Content Hub and What it Means For Your Blog
    Something has changed in the social media world but it’s hard to put your finger on it. I couldn’t understand why until I realized that Pinterest is a new type of social network, a Content Hub. Facebook and Twitter for that matter are social utilities.  Do you feel it? For me it’s a nagging feeling that the foundation of blog marketing is shifting right under our feet. It seems that promoting blogs with Twitter, Facebook and clever email marketing isn’t good enough. Let’s take a moment to see what we’re dealing with -. Pinterest Mania Offers a Clue.
    [Social Media] The Rise of the Content Hub and What it Means For Your Blog
    Something has changed in the social media world but it’s hard to put your finger on it. I couldn’t understand why until I realized that Pinterest is a new type of social network, a Content Hub. Facebook and Twitter for that matter are social utilities.  Do you feel it? For me it’s a nagging feeling that the foundation of blog marketing is shifting right under our feet. It seems that promoting blogs withTwitter, Facebook and clever email marketing isn’t good enough. Let’s take a moment to see what we’re dealing with -. Pinterest Mania Offers a Clue.
    [Social Media] How to Be An Expert Even If You Don’t Feel Like One
    Last year I had the pleasure of sharing the stage with Shannon Paul , the Social Media Manager for Blue Cross Blue Shield. You are an expert. Without a doubt, I believe that you know more about your chosen topic than 90% of us who only dabble in it. The problem is that you don’t believe it. can understand why because everyone requires proof that you are an expert. The best proof in many people’s mind is results. If you can point to a consistent and relevant string of successes then you must be an expert. call this “results-based expertise”. Their results may not be typical.
    [Social Media] Everything Is Digital
    Yes, you can use websites, mobile apps and social media to sell a message (much in the same way that advertisers do with television, radio and print). Social Media has overtaken porn as the number one activity on the Web. 93% of marketers use Social Media for business. social media. 'Digital is everything. Are you listening? But now your customers, your products, your business operations, and your competitors are fundamentally digital. piecemeal strategy of bolting on digital channels or methods is no longer sufficient. business leaders.
    [Social Media] What I've Learned About Blogging Based On A Year's Worth Of Data Home About Me My Videos My Resume Contact Me Browse > Home / Blogging , Social Media , Wordpress / What I’ve Learned About Blogging Based On A Year’s Worth Of Data | Subcribe via RSS What I’ve Learned About Blogging Based On A Year’s Worth Of Data August 25th, 2010 Posted in Blogging , Social Media , Wordpress Tweet Share I didn’t really get serious about blogging until the past year, and even then, I haven’t written as much as I would like. of my top 10 blog articles are social media related.
    [Social Media] 7 Not So Obvious Ways to Earn Your Readers Trust
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social How To Get Inside Your Reader’s Circle of Trust by Stanford on July 14, 2010 Spread it! Tagged as: social brand story , Social Media , Storysharing Written by Stanford Im Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Share Email This Listen here Focker…This is the Circle of Trust. Right Now…you are OUTSIDE the Circle of Trust. Not by a long-shot. They don’t want another bookmark.
  • KIKOLANI  |  FRIDAY, AUGUST 24, 2012
    [Social Media] Fetching Friday – Resources Mashup & How to Generate Good Ideas
    This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social Media / Social Networking. The Resources Mashup. Blogging / Content.
    [Social Media] You’ve Got the Wrong Measures!
    The prevailing business philosophy around social media are consumed with measuring everything with the aim of determining effectiveness. The marketplace is exploding with tools to provide data insights, knowledge and wisdom about what are and aren’t effective social media strategies. The obsession with measuring all things social is indicative of thinking inside rather than out. The irony of measuring all things social is that the measures are put for the moment. Is Measuring Social Relevant? Do you measure market needs and intents?
    [Social Media] Cut thru marketing clutter, connect w prospects, customers w 6.
    Home About Book Trey to Speak Let’s Connect #smBBQ Subscribe trey pennington connections, content, conversations: commerce™ Six types of stories to help you create compelling stories by trey on August 25, 2010 “As every traveller knows, tales shorten journeys,&# said the Innkeeper in the prologue to Geffrey Chaucer’s The Canterbury Tales. In short, tales, or stories cut through marketing clutter and help you connect with prospects and customers. Casey Hibbard develops yet another specific type of story in her book Stories that Sell. Big idea: People don’t need more facts.
    [Social Media] 58+ Resources to Master SEO Copywriting
    Social Media Meta Tags: How to Use Open Graph and Cards. Neil Patel from Quicksprout did a great job explaining the role of meta tags in social media. If you’ll be doing social media marketing, this is a mandatory read. 'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web? 92% of marketers say that content creation is very effective for SEO. Section 1: An Introduction to SEO Copywriting. What Is SEO? Image source.
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