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  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social Media] Internal Communications: It’s a Man’s Man’s Man’s World
    His booth was swarmed by clients, competitors, and media, all of whom wished they’d thought of it first. Results included an updated website garnering a 51 percent increase in external hits and search engine results in the top three listings, as well as media placement within trade publications. By now, we had social media, videos, and lots of other vehicles that could be used internally. By Susan Cellura (Disclaimer: Gini Dietrich asked me to write this as a woman who has worked with different offices and brands…in a man’s world. This is NOT a diatribe against men.)
  • CREATIVE RAMBLINGS  |  TUESDAY, NOVEMBER 26, 2013
    [Social Media] Guest post: 5 ways to optimize your call to action and encourage visitors to click
    Jesse Aaron is a professional social media marketing blogger with a passion for homebrewing, coding, and Reddit! The following is a guest post by Jesse Aaron. His bio is at the end of the article. The most important element of a website is a call to action (CTA). From subscribe buttons to eBook promo pictures; CTAs are what drive visitors to complete goals that ultimately fuel your business. Simply tossing up a CTA on a website is fairly easy. Optimizing a CTA so that it generates a good amount of returning traffic and/or influences visitor engagement is the real difficulty.
  • WWW.CONTENT-MENT.COM  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social Media] Content Curation versus Content Aggregation
    skip to main | skip to sidebar Content-ment New media, old media, and the spaces in between. Digital media strategy. At IssueLab (where we archive nonprofit research on social issues) we often find ourselves straddling these two kinds of activity and have ended up both curating AND aggregating. From a 30,000-foot view, I do believe, however, that the successful content creators of the future are going to combine professional editorial content with selected aggregated and "curated" content and socially generated material. Content strategy. Thanks!
  • ENGAGING BRAND  |  MONDAY, JANUARY 23, 2012
    [Social Media] Show 369 - What is your business genome?
    Show 369 of  The Engaging Brand business and marketing podcast  is here   talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup : Simple, Automatic & Secure Backup - for special offer try today! Show 369 of The Engaging Brand business and marketing podcast is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup: Simple, Automatic & Secure Backup - for special offer try today! You can take a diagnostic test here). What is the business genome? Is there.
  • GEOFF LIVINGSTON  |  SUNDAY, NOVEMBER 28, 2010
    [Social Media] The Questionable Ethics of Klout Perks
    On the social web, it is important to look at the details, including content publishing rights, communication “best practices,&# influence theory, or a “Perks&# package. ’ Marketing, PR and social media folks don’t have the same kind of rigorous code of ethics, unfortunately. Tags: social media calvin lee ethics klout klout perks Mike Ashworth Society of Professional Journalists Susan Murphy It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout?
  • VIPER CHILL  |  TUESDAY, JANUARY 19, 2010
    [Social Media] How I Wrote a $30000 eBook (And You Can Too)
    If you price your product too high and then have to bring that down, it will be clear to your audience that sales are low and you lose any social proof you may have had. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Business » How I Wrote a $30,000 eBook (And You Can Too) How I Wrote a $30,000 eBook (And You Can Too) Written by Glen, this post has 125 Comments Everywhere I look it seems people are releasing eBooks and trying to cash in on their audience. It was 90 pages long and included most of what I know when it comes to growing a blog. The result?
  • ALMOST SAVVY  |  SUNDAY, JULY 26, 2009
    [Social Media] Dear Ex-Facebook Friend… | Almost Savvy
    It was inspired by a very real exchange with someone on Facebook and the excerpt from my email below is verbatim, but please take this for what it is – an example which highlights how we have different ideas about how best to use social media and how we define what type of conduct is appropriate for members of our own networks. As with all things virtual and social, it’s hard to say exactly where that line is, but I sure do know when someone comes rushing across it. I use social media for business and for building my network of connections.
  • DANNY BROWN  |  SUNDAY, JULY 25, 2010
    [Social Media] Why Arkayne is Good for Your Blog and Business - Danny Brown
    It takes a combination of content worth reading, strong search engine visibility and social network sharing and relevance. Network Sharing Another nice feature from Arkayne is the social sharing and network syndication options it offers. Another way Arkayne helps your blog grow is by its own social network of bloggers and publishers. For example, you can use Arkayne to examine your existing content (web, publisher strategies and relationships) and the social relevance options of Arkayne, and make sure you’re using the right approach (and amend if you’re not).
  • DIVA MARKETING BLOG  |  TUESDAY, AUGUST 14, 2012
    [Social Media] Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)
    The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. Ashely Howland , Bayler Healthcare System's social media manager,talks about how she and her team are executing a successful Pinterest strategy. Diva Marketing/Toby: In any new social media endeavor, they will not come unless you tell them. Physicians have been very slow to adopt social media. As I mentioned above, all social media sites have their risks, but training and education is key.
  • PROBLOGGER  |  WEDNESDAY, JUNE 4, 2014
    [Social Media] Theme Week: You’ve Got Readers To Your Blog – This is How You Keep Them There
    And while we’ve chatted this week about sharing your posts on social media for the best effect, and how to repurpose your conten t so even more eyes see it – it’s time now to talk about keeping those visitors on your blog once they get there, interacting with your content, and engaging with you. Reply on social media. They might be more incentivised to click over and read if you’re taking the time to care about what they say on their social media of choice. Reader comments. Reward your readers. Email your thanks. Ask a question in your reply.
  • WRITTENT BLOG  |  TUESDAY, AUGUST 20, 2013
    [Social Media] 13 Not-So-Scary Ways to Become a Master at Blog Commenting
    In fact, there’s absolutely nothing aggressive about using the link field to provide a direct path to your social media profiles, or specific pages on your website. Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content , while keeping up on other blogs in your niche via RSS feeds or email subscription. However, taking the time to leave comments really matters, and it’s an integral part of your content promotion strategy whether you realize it or not. Setting Reasonable Expectations.
  • SPIN SUCKS  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] Boost your Yelp Rating…and Your Sales With These Six Steps
    Social Media and Media Relations Measurement. Today’s guest post is written by Molli Megasko.  . live in New York City and finding a spot for dinner can be a daunting task.  With about  25,000 restaurants  an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, then look at the reviews on Yelp. The outcome?  It sucked and we vowed to never go against Yelp again. So, what does this mean to marketers?  Do good business. 
  • JEFF ESPOSITO  |  TUESDAY, JULY 13, 2010
    [Social Media] MLB's Social Pulse
    Home About Archives Press Clips Spark Advisors Suggested Reading MLB’s Social Pulse Written on July 13, 2010 by Espo in social media , sports Major League Baseball is one of my favorite sports to watch, but I have to complain that the sport is tied to history and tradition rather than embracing change. For example, over the weekend, I saw a marriage between a great game and one of my current passions, social media. Now you don’t need to hand me a cold compress, the ole ballgame has embraced social media in a cool way with their new MLB.com Pulse.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 5, 2013
    [Social Media] Protect Your Reputation And You Need To Fix It
    Write a few blog posts, guest blog on another blog or two (or three or four), and create a few social media mentions. The best remedy for reputation management issues is not needing a remedy to begin with. If you perform excellence customer service, deliver a good product or service, and take care of your customers, then you will likely never need to fix your reputation from damage. However, sometimes things happen, so you should be prepared. If you do need to fix your reputation, then the best strategy is to be ready for it. Otherwise, your could end up with a worse reputation.
  • IMAGINE YOUR REALITY  |  TUESDAY, DECEMBER 27, 2011
    [Social Media] A Time for Reflection
    More importantly I’ve started the shift away from social media to more business coaching. While I will always offer social media services, they will soon no longer be the major income earner of the business. I am much happier as a result, because I am fulfilling a promise I made to myself long ago. Its recognizing that I don’t need to continue to do something for the sake of expediency or convenience. I am doing what I do because it is a spiritual calling, as well as a social calling. I haven’t written much on this blog lately.
  • NET-SAVVY EXECUTIVE  |  WEDNESDAY, MARCH 13, 2013
    [Social Media] Discovering New Applications for Data and Analysis
    Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. We fall back on social media + sentiment analysis + marketing. You might even think of it as a chemical reaction: social media + sentiment analysis -> value for marketing. And you find ways to create value beyond the marketing, public relations, and customer service roles we associate with social media.
  • SOCMED SEAN  |  SUNDAY, NOVEMBER 1, 2009
    [Social Media] 99 Great Intranet Resources – Sean’s Intranet Twitter List
    People Social Tech Workplace intranet social media TwitterTweet Sean R. Nicholson I took some time this weekend to categorize my Twitter friends and followers into various Twitter lists. If you’re looking for some great Intranet resources to follow, this list contains 99 great folks who tweet about all kinds of Intranet topics ranging from taxonomies, governance,  platforms, and products. You can check out the list below, and feel free to leave a comment if there’s anyone else I should add.
  • LOUIS GRAY  |  SUNDAY, FEBRUARY 20, 2011
    [Social Media] NPR Features News Acceleration, Our Ability to Consume It
    Yesterday NPR Reporter Linton Weeks posted a interesting observational piece on the accelerating pace of news, from its discovery to a reaction - spurred forward not just by the 24 hour broadcast networks, but the parallel growth of social media, which sometimes plays the role of news starter, news observer or news distributor. See: Media Black Hole: So Much News That We'll Implode? ) His example of a congressman who resigned due to scandal before the public had even been aware of the scandal was an interesting one, not necessarily indicative of the trend, but smart politicking.
  • WEB METRICS GURU  |  SUNDAY, NOVEMBER 4, 2012
    [Social Media] #Sandy, The Election, Influence and Web Journal – October 26th – November 4th, 2012
    charities I done to and causes I talk about outside social media. Had a dream about the perfect Influencer platform but when I woke up I couldn’t find it!  Ha! Anyway, it’s been a few days since I posted last and found that, lately I have been learning and taking in so much new information I didn’t feel I had as much to say about it, because I had not yet internalized it (and decided what was of value to me). Obviously, getting any sort of intelligent readout would mean knowing a lot more about precisely what we want to explore or know about. The Election.
  • ARI HERZOG  |  WEDNESDAY, MAY 18, 2011
    [Social Media] R.I.P. Friendster
    The site will go down in smoke and enter my consciousness as yet another social networking site that I was once a participant, along with SixDegrees.com , GeoCities , assorted LPMud s, and others. by Ray @ dolphin tutorials It would appear that after the introduction of social media. Media networkingThis month marks the final chance for you to view my Friendster profile before it will be deleted when the site closes. Here’s a screenshot of the first half of my profile : I joined Friendster in July 2003. And so it goes. Thanks for reading R.I.P. Friendster.
  • KIKOLANI  |  THURSDAY, OCTOBER 8, 2015
    [Social Media] 10 Things Google will Love About Your Website you Probably Don’t Have
    Social Sharing Buttons. One of the big changes that Google has made to its algorithm is measuring social signals. Google believes that social signals like sharing a post in G+ or talking about it on Facebook is a sign that the information is relevant and useful. Therefore, it makes sense to have ways to share your content with other social media sites through a convenient button click. However, the presence of social sharing buttons alone won’t boost your SEO. But site rankings are not built by keywords alone! XML Sitemaps. Google loves sitemaps.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] Business Rules And Ruler’s Have To Change
    Social technology is fueling a change in human  behavior which is challenging accepted beliefs about how rulers rule people’s behavior and beliefs. i.e. social media policies, privacy rights, user data rights etc. Now the rules of social acceptance are set by the belief  of the many that service is represented by what is believed to be the best interest of the people rather than the organization and its rulers. Rulers have used media to influence the belief of the crowd. After all, trying to control and rule can prove to be anti-social.
  • ADAM SHERK  |  TUESDAY, DECEMBER 8, 2009
    [Social Media] Google Living Stories – Just Snazzy Topic Pages or is Google on to.
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Living Stories – Just Snazzy Topic Pages or is Google onto Something? News Sites Not Making Much Use of Static FBML on Facebook Pages Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? by Adam Sherk on December 8, 2009 Today Google unveiled its Living Stories prototype , showcasing its vision of a new format for presenting news stories online. So bottom line, are Living Stories a good idea?
  • ADAM SHERK  |  FRIDAY, FEBRUARY 19, 2010
    [Social Media] News Sites: Tame Your Blog Tags
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites: Tame Your Blog Tags by Adam Sherk on February 19, 2010 Ever notice all the tags that some blogs add to their posts? Real-time Search Optimization for News Sites The Most Common Causes of Duplicate Content on News Media Sites Do People Search for “Breaking News”? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? To be clear, I’m not saying that blog tags have no SEO purpose or value.
  • PUSHING SOCIAL  |  THURSDAY, SEPTEMBER 2, 2010
    [Social Media] 10 Lies That Cripple New Bloggers
    Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social 10 Subtle Lies That Cripple New Bloggers by Stanford on September 2, 2010 Spread it! You may be buying into this thinking because your believe Marketing is inherently anti-social.  If so, then let’s deal with that fallacy right now - Marketing is Anti-Social This one really gets under my skin. Get this straight – BAD Marketing is Anti-Social.  Blogging is a social activity that works when you put yourself out there and make connections with real people.
  • GAURAVONOMICS  |  SATURDAY, MARCH 19, 2011
    [Social Media] Tweeterati #3: The Tsunami of Tweets for Japan
    The interest in news related to Japan has continued since then, and even within Japan, where the Japanese media’s coverage of the crisis is rather toned down compared to the foreign media, the Japanese are turning to Twitter to get an alternate perspective. If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. Now, they are using Twitter to coordinate relief efforts and share information about scarce resources. Tokyo Electric Power Co. Rocker Kate Perry and rapper P.
  • ENGAGING BRAND  |  TUESDAY, SEPTEMBER 2, 2014
    [Social Media] Discover The Secret of An Successful Marketing Plan
    For 30 more questions to improve your social media marketing and develop your social business leadership download The Engaging Brand ebook. We create our business to provide a solution to the market. We love our solution, we are passionate about what we offer and yet we forget one important step. The business is the bridge; a bridge between the customer and our offer. So how do we build a bridge that people want to walk over? By answering two important questions. What does your customer have? What does your customer want? Imagine bricks without cement. … BOTH.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 20, 2015
    [Social Media] How to Comply with FTC Guidelines
    This also applies to social posts ! Social posts are more difficult, as they tend to have a shorter lifespan and may not be caught in time. If we notice a blogger or influencer posting to social media about a paid post and leaving out disclosure (such as #ad), we will ask them to include it on any future posts. Q: What is your number one piece of advice for brands working with bloggers when it comes to the legalities of disclosing the relationship? The blogger program is a paid program in which we compensate bloggers monetarily for their posts. company.
  • BLUE FOCUS MARKETING  |  THURSDAY, MARCH 14, 2013
    [Social Media] Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA
    By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media. We can start by investing our time and energy to understand how to get the most from present day social media monitoring services. The greater the intelligence advertisers can glean from social media monitoring services, the better prepared they will be to respond in the hyper-real-time world of 2020. Traditional marketing research gives way to true social media monitoring research.
  • PROBLOGGER  |  THURSDAY, APRIL 23, 2015
    [Social Media] The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog
    See: ADMob , Millennial Media , and Adfonic. Best When: You have an active, engaged community and a cool social brand. Your audience has or intends to have a website, e.g., blogging, social media, and business niches. Affiliate sales from social media (Instagram and Pinterest). This is a great way to use your blog in conjunction with social media, and earn money – perfect for visual merchandise, i.e., fashion or design blogging. Pros: A fantastic way to leverage your social media presence. You’re probably pretty social.
  • PROBLOGGER  |  TUESDAY, JUNE 2, 2015
    [Social Media] 8 Ways to Stop Your Blog Crashing as Soon as it Gets Popular
    Pieces of content – in the form of blog posts and social media output – are often described in terms of being building blocks. In this guest post, Andrew Maybin, managing director of web hosting and digital infrastructure company Tibus , gives tips on how to avoid the hosting pitfalls associated with high-traffic blogs. It’s the nightmare scenario for any blogger. All the hours and effort you’ve invested in writing, promoting and developing your site, only for it to go down as soon as you hit the jackpot. Your hosting is the foundations on which your content is built.
  • DANNY BROWN  |  SUNDAY, SEPTEMBER 12, 2010
    [Social Media] Facebook Loves Porn, Hates Health Advice - Danny Brown
    Sign out Sign in options pts LisaK moderator Pending approval Rate Down Rate Up px; width: px;"> Looks like another case of the imbalance thats a symptom of the media in general yes? Worse still, the Toronto Public Health ad is an excellent execution of an otherwise mundane and/or taboo concept - and could be potentially very effective. I see similar ads coming my way in other print media every day of the week, and via television too.Just makes me wonder - the larger a business gets, the smaller their perspectives. Seems a great ad, no? So, win-win all round. Enjoy this post?
  • TWITIP  |  THURSDAY, FEBRUARY 25, 2010
    [Social Media] The Power of Twitter
    also used twitter to tweet out this video when the Haiti earthquake occurred to help locate a friend’s family. I got several retweets on it and BBC America came across the video and used a chuck of it  for a piece on the earthquake and social media. Well i am new to this media vehicle but learned a lot pertaining to “power of twitter’, and your insight again gave me a new angle to twitter. Your post is a call to action for all users of Social Media. But just how can twitter be effectively used and what exactly is the power of twitter ? Right?
  • WAXING UNLYRICAL  |  SUNDAY, SEPTEMBER 5, 2010
    [Social Media] Weekly Roundup: Project Happiness
    Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# I didn’t expect to get the answers that I did. Image: Jordan Pérez Ordenez via Flickr, CC 2.0 I’m touched that the post struck a chord with so many people. I was happy yesterday. It was my brother’s birthday, and he celebrated it with us for the first time in our adult lives. It was a lot of work. Love it!
  • TWIST IMAGE  |  THURSDAY, JANUARY 6, 2011
    [Social Media] The Confident Marketer
    How can someone who is both introverted and shy run a multi-office company, speak in front of thousands of people and publish almost every thought they have about the media, marketing, advertising and communications space so openly and freely? I've been interested in media and marketing since the mid-eighties. and it will jump a lot more (in my humble opinion) than if all you're doing online is the Social Media equivalent of "look at me!" media. social media. Want to know a secret about me: I'm an introvert and I'm shy. communications.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 13, 2015
    [Social Media] Infographic: 11 Essential Ingredients Every Blog Post Needs
    In saying this, it is important for online marketers to turn the blog into a foundation for all the company’s social media platforms. Post links of blog articles in different social websites, and in this manner, social followers are given a reason to click through the company’s website. 2. It does not matter whether a business is a small or a multinational enterprise. Blogging is without a doubt integral to online content marketing techniques and strategies for a myriad of reasons. To drive traffic to one’s website. To escalate SEO or SERP. Content.
  • JOSH S PETERS  |  THURSDAY, APRIL 15, 2010
    [Social Media] 50+ ways to search Twitter | Shuaism
    Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media , twitter » 50+ ways to search Twitter 50+ ways to search Twitter Written on April 15, 2010 by Josh Peters in Social Media , twitter 15 Comments - Leave a comment! Hashtags, people, conversations, topics, etc. Sometimes it can be a bit daunting to look for what you need on Twitter. Anything that should be added? Let me know in the comments. Lizzy Wonderful work, very useful, thanks! appreciate your taking a look promptly. Thanks.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Social Media] 7 Content Marketing Poop Scoops
    This brilliant idea hasn’t gone unnoticed by the media. Content Marketing Poop Scoops is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Because it’s the wrong question. The right question is: how do I excite my readers? Your customers aren’t dull. They’re fascinating.
  • PROBLOGGER  |  THURSDAY, AUGUST 6, 2015
    [Social Media] Reading Roundup: What’s New in Blogging Lately
    Watch out Meerkat and Periscope, Facebook Announces Live Streaming // Social Media Today. How did you all go with the 31 Days to Build a Better Blog podcast ? Got a to-do list a mile long now?! also hope you liked the stories of Megan, Nicole, and Heather about how they both dealt very differently with quitting their blogs. know I learned a lot from hearing them share their experiences. This week has thrown up some interesting reading – I hope you find a useful nugget in there somewhere. How to manage your Instagram in 20 minutes a day // Hootsuite. Always the way!
  • BARE FEET STUDIOS  |  MONDAY, SEPTEMBER 10, 2012
    [Social Media] The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals
    ” But if social media and the internet has taught us anything, it is that we can show up as we are, quirks included. Before I launch into a discussion of just what the heck is “The Next New Thing: Tapping into Quantum Energy to Support Your Business Goals” I want to set the framework for my life’s experience. This isn’t something I just randomly tripped over; it is something that has been building in the background most of my life. I’ve been first in many trends most of my life. Now we have the term: early adopter! Twiggy was my role model.
  • DANNY BROWN  |  FRIDAY, JANUARY 21, 2011
    [Social Media] What I’d Like to See From Location Based Marketing Services
    Why not tie it into other social media platforms you use? Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as  Twitter apps connect location tweets to its service,  Foursquare is credited with Domino’s Pizza’s UK success and  smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places app. All good stuff. And yet…. And there are some great opportunities to set yourself apart. Cross-Platform Marketing. Mayorship Shmayorship.
  • SOCIAL WAYNE  |  TUESDAY, JUNE 12, 2012
    [Social Media] The meaning of my Twitter #hashtags the 2012 edition
    created the #vampiremode hashtag a few years ago and from May 2009 to December 2010 launched a social media agency called OurHashtag with three partners. I refuse to let stereotypes, society, manipulation & doubters derail my plans for success. thatisall #changetheworld #DES #BFD. — Wayne Sutton (@waynesutton) June 12, 2012. A few people have asked what my twitter #hashtags mean. For example, #DES and #BFD. If you don’t know, since being a Twitter early adopter (joined in 2006, user #874) I love hashtags. wikipedia. to 3:00 A.M.
  • DANNY BROWN  |  TUESDAY, DECEMBER 28, 2010
    [Social Media] And We’re Live With the New Design
    The blog has always been about making you feel at home, but knowing that you’ll find business advice as well as personal stories of social media and marketing, and I think Lisa has got that perfectly. Single Post Underneath the single post, there’s now a social box, where you can subscribe to the blog for future updates, as well as share with your friends if you liked the post (the Twitter share link still needs tweaked, though you can use the floating share bar to the left). Hey there. So, notice anything different? So, what’s some of the new stuff?
  • DAVE FLEET  |  TUESDAY, AUGUST 3, 2010
    [Social Media] Book Review: Delivering Happiness, by Tony Hsieh
    When I think of examples of companies known for successful adoption of social media tools, a few names always come to mind – Dell, Radian6, Freshbooks… and Zappos. (On a related note, all of those companies have gained a reputation for good service via social media – a topic for a future post, perhaps…). So, when a colleague remarked that she was enjoying a book that charted the course of Zappos so far, I promptly added it to my 2010 reading list. Pay rises are thus tied to skills growth. It’s not all roses, of course.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 14, 2013
    [Social Media] Building Your Brand With Google+
    Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business.  Let’s face it: social platforms have become busy, crowded places.  Circles perfectly demonstrate the new maxim that one-size-fits-all marketing simply doesn’t have a place in social media.  By segmenting your message to prospects and clients at different levels of the buying cycle, you will sustain a higher level of interest in your brand by always presenting the right kinds of content to the right kinds of people at the right time.
  • PROBLOGGER  |  SATURDAY, MAY 14, 2011
    [Social Media] 5 Ways Blogging Can Make You a Better Person
    Blogging and social media raise your awareness of global need and give you the chance to respond. My husband serves as CEO of this organization, whose blog and social media presence have sparked a worldwide movement of abolition. This guest post is by Jamie Martin of Steady Mom and Simple Homeschool. When I first began blogging over two years ago, I had no idea what I was getting myself into. Image is author's own. How wrong I was! Looking back, I stand amazed at the ways blogging not only launched my writing career, but also transformed my life.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 12, 2016
    [Social Media] The State of Hate and Why You Should Embrace Complaints
    Answering customer complaints in social media, review sites, and forums blows their minds and wins their hearts. Image via BigStockPhoto.com. If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints represents a huge opportunity. That’s why I wrote my new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Thanks. Hugging your haters makes business sense. Ignoring complaints decreases customer advocacy. It makes sense, right?
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 28, 2012
    [Social Media] The Gift Of Facebook
    While I understand that close to one billion people are connected there and that you can target your message down to a specific segment, I still don't think that people are on Facebook to consume content in the same way that they are consuming media when they're reading a newspaper or magazine online (which means that they're less inclined to pay attention to ads). On top of that, this type of social shopping experience creates a more direct relationship with Facebook and their community members. media. mobile social commerce. online social network. adwords.
  • VIPER CHILL  |  THURSDAY, AUGUST 12, 2010
    [Social Media] 2897 Words on How to Create Viral Content (The Key Element Behind.
    You are here: ViperChill » Social Media » 2,897 Words on How to Create Viral Content (The Key Element Behind Every Successful Blog) 2,897 Words on How to Create Viral Content (The Key Element Behind Every Successful Blog) Written by Glen, this post has 86 Comments One of the first lessons that newspaper journalists are taught is to structure their content so that the most important information is first, with the importance decreasing as you read through the piece. Home What the F ? Cloud Living Say "Hi!" The answer is no, it doesn’t. from Copyblogger. Thanks man.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 22, 2012
    [Social Media] For Social Business, Remember the 90-9-1 Rule
    There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue.
  • CITIZEN MARKETER 2.1  |  FRIDAY, FEBRUARY 13, 2009
    [Social Media] Experts in the Industry: Patrick Moran (19 of 45)
    While Patrick qualifies as one of the pithiest interviewees in the Experts in the Industry: 45 Interviews in 45 Days , the "quality" of his comments easily made up for what he lacked in "quantity": In one sentence, please describe what you do and why you’re good at it. I am an accountable story teller with persuasive intent.  (Aka marketer)  How did you get into the world of online community, social media or social marketing? I am an introvert by nature, so participating in online activity is a safe way to be social. Barack Obama. Or just share a pearl of wisdom.
  • DIVA MARKETING BLOG  |  FRIDAY, DECEMBER 17, 2010
    [Social Media] Stories From Smaller Nonprofits: Citizen Effect
    Social Media Does Social Good . Citizen Effect uses social media to…. 1. Social media has helped Citizen Effect achieve its mission and change the face of philanthropy, which looks more like us every day. Tis the season to be jolly. Even though there might be a few less presents this year, the holidays are still filled with joy for most of us. However, for many others. not so much. As a way to give back, Diva Marketing is once again highlighting smaller nonprofits. Through out December lesser known charities will be telling their stories.
  • SPIN SUCKS  |  MONDAY, AUGUST 30, 2010
    [Social Media] David and Goliath: How Small Businesses Can Defeat Their Large.
    Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 30 2010 David and Goliath: How Small Businesses Can Defeat Their Large Competitors By Daniel Hindin | Email | Print | 4 Comments | Guest post by  John Heaney of  Orange Envelopes. 17, 2010 Is Social Media Forcing Retirement?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 11, 2012
    [Social Media] Are You Using LinkedIn to Build Your Business?
    ” Jeff Korhan wrote a great post recently in social media examiner that outlines and shows examples of 10 LinkedIn Tips for Building Your Business.  Marketing Tips Marketing Tools Social Marketing Jeff Korhan linkedin tips for building your business with linkedin use linkedin for networkingFor those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look.
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] Nokia’s App Social, Solving The Mobile App Discovery Problem
    Nokia has launched App Social ( [link] ) , a social discovery app store for users to create a custom list of their favorite apps and follow app lists as well. This makes perfect sense, for example I can create an “all things photos” app list that allows me to share on my Nokia App Social profile. From there, users can follow me or my list of apps which makes it easier the next time someone ask me: how to create a photo collage (I use Diptic for) or what app I use to take notes with (I prefer Evernote ). I’ll have an App Social list to easily share and reference.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 20, 2010
    [Social Media] Using Customer Cases in Marketing and Sales 2.0
    Customer cases can even thrive on social media. Credibility, trust, integrity and customer cases: the recognition and social media factor. Trust and credibility are more important than ever: they are the cornerstones of social media marketing, word-of-mouth, etc. But more importantly: if they are really good and relevant, they will get read and even shared on social media. Because the people you would like to discover your content, services and obviously customer cases, use several channels, media and content formats as well.
  • TWIST IMAGE  |  TUESDAY, APRIL 17, 2012
    [Social Media] Learning About Creativity
    You can also enter a contest to win a ticket (and learn more about creativity) right here: C2 MTL contest (full disclosure: my agency, Twist Image , created this contest and is handling social media marketing for C2 MTL). There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. consider myself a creative-type, but I'm often fascinated with both where ideas comes from and if there's anything I can do to help myself come up with even bigger ideas. That being said, I enjoyed this book.
  • JEFF ESPOSITO  |  FRIDAY, APRIL 5, 2013
    [Social Media] Flintstone cigarettes, WWE and broken legs
    My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. Man I am sure glad it is Friday. This week has progressed as quick as molasses on an ice block. The cold that I thought was going away towards last weekend came back with a vengeance and has kicked my ass over and over. Yep, linkbait sucks we all know it. Yeah it happened.
  • TWIST IMAGE  |  MONDAY, SEPTEMBER 29, 2014
    [Social Media] Can Ello Take On Facebook? Can Anyone?
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Ello is a new online social network. Why are online social networks invite-only? digital media. online social network. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Of course everyone is wondering: will it bend? jumped in.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, APRIL 23, 2014
    [Social Media] Had Enough of The Fluff?
    That creamy, fluffy concoction that you simply licked off a spoon and taste so good but provides nothing but empty calories.  It doesn’t provide nourishment for your body, mind or soul.  It kinda reminds me of social media. We’ve also known that the aim of marketing has been to attract, or trap, us into a purchase using “socialmedia as fluff just like sugar attracts ants. Brands Social technology, while powerful and valuable, has turned into a fluff machine propagating hyped up promises to get, do, buy, learn, attract and make lots of money.
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, AUGUST 26, 2010
    [Social Media] Dear IT Guy, Can You Actually Use the Tool You're Creating.
    Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? Fri, Aug 27, 2010 Government 2.0 , Social Media Do the top developers for Google’s Android operating system use Blackberries?  Do the IT guys developing Windows 7 use Macs?  Do the folks at WordPress use Blogger to host their personal blogs? Managing Your Time While Managing Your Social Media My Gov 2.0 Government 2.0 initiatives.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas
    site was developed to provide tools for merchants to use social media and get the word out. To day’s guest is post is written by Lisa Gerber. Between Occupy Wall Street and Black Friday madness, I’m not sure if I should be knitting handmade items for my loved ones or donning my riot gear and bracing the furious frenzy for a $2 waffle iron. This stuff is like a train wreck to me. watch it through squinty eyes wondering about the average IQ of the general population. There were, however, some glimmers of good news over the weekend. This, I like to watch. It’s do or die.
  • ABSOLUTE PA  |  FRIDAY, AUGUST 7, 2015
    [Social Media] Why ‘open all hours’ is killing your biz
    For instance, you might block out an afternoon to do invoicing or uploading automated social media updates instead of doing them every day. Starting your own business was supposed to give you more freedom, more time to enjoy the things you love OUTSIDE work – family, friends, *whispers* time for yourself. Yet somehow it feels like you’re on call more often than an ER doctor on a Saturday night. You end up feeling guilty for saying no, worried that if you do your clients will go elsewhere and you’ll be left trying to find new ones. Feel the fear, and do it anyway.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] Top 10 Posts of 2010
    Eight Social Media Trends for 2011. Because As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined. Because of that, we took a look at your favorite blog posts. So today I present the top 10 Spin Sucks blog posts of 2010 ! One of my posts, I Love Booblies , made the top 10 list!  (Go ahead, read it again.  It’s a good one.). 8. KFC Puts the Spin on the Double Down Sandwich. Our
  • PROBLOGGER  |  SUNDAY, JUNE 17, 2012
    [Social Media] What’s the “Right” Kind of Blog Traffic?
    This is why you’re selective about the social media contacts you respond to, the off-blog discussions you engage in, the comments you delete from your blog, the outlets you allow to join your affiliate programs, the keywords you target, and so on. Not all blogs target readers who use social media. As I was reviewing my analytics this week, it struck me that the universal desire for basically all of us is to grow traffic. We’d all like more traffic, all of the time. It’s qualified. Those criteria might be personal (e.g. It’s invested.
  • GAURAVONOMICS  |  SATURDAY, APRIL 23, 2011
    [Social Media] Why Design Thinking Might or Might Not Be the Next Competitive Advantage for Corporations
    If you liked this post, consider inviting me to speak at a conference or workshop , or asking MSLGROUP to create a social media strategy for your brand. If you liked this post, you might also like: Using Design Thinking to Help Global Corporations Integrate Purpose, Participation and Profits Is Delivering Happiness a Valid Social Purpose For a Corporation? I just finished reading Roger Martin’s The Design of Business: Why Design Thinking is the Next Competitive Advantage as part of my Purpose, Participation and Profits reading list.
  • THE WAY OF THE WEB  |  FRIDAY, FEBRUARY 17, 2012
    [Social Media] What is ‘The Way of the Web’
    But how do you achieve that with the ever-changing state of search engine optimisation, or the constant launches of new social networks? Training – Whether or not you want someone to provide content and marketing services for you indefinitely, at the very least you probably want to know exactly how to measure whether it’s successful or not, and the world of analytics and social media monitoring can be daunting with so much potential data to turn into insight. But the main inspiration comes from the philosophy behind Bruce Lee’s Jeet Kune Do. Buffer.
  • EXTANZ  |  THURSDAY, MARCH 19, 2009
    [Social Media] Twitter vs Facebook and the fight for the crumbs…
    and Inbound Marketing Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Social Networks: - MySpace: Still the largest network, your brand needs to be there and somewhat active especially if your target market is in the younger age bracket. Being on all the main social networks as a person or a brand is somewhat necessary but if you need to focus on a few only, Facebook, Twitter and Linkedin are the best bets, at least in North America. Extanz – PR 2.0 Twitter what? Tagged.com? Tumblr.com?
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 13, 2012
    [Social Media] Voice Computing Puts the Words Back in Your Mouth
    The evidence is all around us that voice and face-to-face communication are the natural, preferred ways for us to communicate. I can all but guarantee that this shift back to a more “human” way of communication will surely disrupt social media and everything we know today about marketing…faster than we can plan around it. Future-tense social media: What began as predictive analytics to help advertisers intercept your next Facebook check-in has now become a new form of accountability between friends to be where they state they will be at the time they said they’d be there.
  • CREATIVE RAMBLINGS  |  TUESDAY, OCTOBER 29, 2013
    [Social Media] Guest post: 5 tools to make life easier for busy bloggers
    For the rest of us, here are five tools that can help you save time with your blogging (and social media management, posting, analyses and everything else blogging entails). 1. You need to research information, upload images and manage a handful of social media accounts. The following is a guest post by Elizabeth Phillips. Her bio is at the end of the article. While the life of a blogger may seem glam to the average reader, the truth is that blogging makes a busy life that much busier. For those few bloggers who do get to sip coffee all day, I envy you.
  • TWIST IMAGE  |  MONDAY, NOVEMBER 9, 2015
    [Social Media] More Than Half Of Every Dollar Spent Online Goes To Amazon And Google
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. This week we discussed: When the Internet first commercialized, I had high hopes that it would democratize both media and commerce. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
  • CHRIS BROGAN  |  MONDAY, MARCH 26, 2012
    [Social Media] The Opportunity for Business
    I read a phrase in some article (I forget where) that said that sharing (social sharing) is something that brings a measurable uptick in the opportunity for business. As people are often scrambling to understand the “ROI” of using social networks and social media, that might well make for a decent start to the conceptual math required to talk about it. A “share” is the opportunity for business. The Appearance of Activity and Busy-ness. A lot of what we do in social networks certainly seems busy and active. With Great Sharing. We tweet.
  • THE RELATIONSHIP ECONOMY  |  SUNDAY, JULY 11, 2010
    [Social Media] Social Capitalism and The Culture of Data
    Data, information, knowledge, innovation, and wisdom are all related; but it all starts with data.  In order to produce anything valuable in the domain of social capitalism, the creation and formation of data is hypercritical.  Social media is entering the human culture at an incredible rate.  Social media has also shown us what happens when the good data becomes the important information, which increases knowledge among the most people leading to increasingly effective innovation and changing the conventional wisdom about an increasing diversity of subjects. 
  • GREG VERDINO  |  TUESDAY, APRIL 21, 2009
    [Social Media] blogwell and prosper: 10% off NYC event tickets
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « This is your brain. At social media events, you're far more likely to hear presentations by consultants and "experts" and sideline commentators than you are to hear good, practical case studies from client-side marketers who are giving it a go, taking their lumps and finding ways to make social work for their (mostly pretty darn traditional) companies. This is your brain on Twitter.
  • GREG VERDINO  |  THURSDAY, DECEMBER 3, 2009
    [Social Media] Greg Verdino: What are your plans for 2010? How about for Dec 16th.
    Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Friendster? Whether you look back at 2009 and see a year of struggle, a year of innovation and experimentation or a year of nothing at all , I'm sure you're hoping 2010 will prove to be bigger, badder and better for your brand. A lot of you might have already integrated social media into your marketing mix over the past several years, but are looking to 2010 as your year to make social shine.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MAY 29, 2012
    [Social Media] Would An Online Presence Save Your Business?
    Spend some time promoting your website both offline and through the online social media channels, and you’ll be surprised at the response. There’s been a rather large contraction of the retail sector around the country, in fact, around the world. At the same time, there has been a huge explosion in online buying by consumers. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves. Book shops are a great example. The unfortunate part of this problem is money.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 20, 2011
    [Social Media] The Art of Pointless Angst
    When the economy went south, he turned to Social Media to feed and clothe himself.  In his free time, he does … well … social media … and publishes the blog  Extremely Average. Guest post by Brian Meeks. Ken Mueller wrote a blog piece entitled 4 Little Known Blogging Secrets. It got me all worked up. The first 3 points were fine, but the 4 th  started my “rant-o-meter&# running. The The article was well written and, sadly, I agreed with all four points. The problem was, I didn’t WANT the 4 th point to be valid. Nope, those silly creatures evolved to have fur.
  • DANNY BROWN  |  MONDAY, JULY 26, 2010
    [Social Media] The Power of Emotional Impact - Danny Brown
    You might also like: Social Media for Good The Business of Dating Ambassadors of Quan Tags: emotional impact , influence , juan mann 11 voices - share yours! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Don Power - Marketing Consultant | Social Media St moderator Pending approval Rate Down Rate Up px; width: px;"> Danny;These days, how many things can make one weep with joy, love, hope and humanity?This There’s no doubt that influence is a constant hot potato. Sometimes influence comes from nothing but emotion. Beauty.
  • TREY PENNINGTON  |  THURSDAY, SEPTEMBER 23, 2010
    [Social Media] Twas the day before my first hosted conference
    Social media is incredibly cool, too, but there’s no comparison to the value of seeing people face-to-face. I’ve been to countless conferences: attended, given presentations at, and even was the catalyst for the launch a quite impressive one ( Like Minds , founded by Scott Gould and Drew Ellis). The biggest thing in my mind, and heart, is awe, awe that leads to gratitude. I am in awe of the host of people who have invested an enormous amount of energy, imagination, effort, and time to make Social Story Conference possible. Conferences are simply awesome. GSATC.
  • IDACONCPTS  |  TUESDAY, OCTOBER 5, 2010
    [Social Media] A Beginner’s Guide to Online Social Networking
    Online social networking sites permit you to get together and bond with new friends. The majority of the popular online social networking sites permit users to bond with new friends from across the world. You can make use of various online social networking sites to get together and keep in touch with like-minded people who share your interests. Using social networking sites is a valuable way to build your own friends circle online. Consider learning more about social media management from PML Associates. Did you enjoy this article? Tweet This!
  • PROBLOGGER  |  WEDNESDAY, AUGUST 12, 2015
    [Social Media] 20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
    Blogging from a separate domain may not produce much results because most site visitors coming from traffic sources like search engines and social media will first land on your blog. Guest blogging , advertising, social media marketing and blogger outreach campaigns are some of the strategies you might want to consider. Interaction can be achieved through the comment sections of your blog and through social media. This is a guest contribution from Zoe Uwem. Blogging can be an effective lead generation strategy, if done correctly. Build loyalty. Period!
  • PROBLOGGER  |  WEDNESDAY, JANUARY 9, 2013
    [Social Media] 3 No-nonsense Strategies for Profitable Part-time Blogging
    Be selective with social media. In other words, don’t be on every social network just because you feel you ought to be. And yet, I have received over 50,000 visitors and over 130,000 pageviews from a single social media platform: Seeking Alpha. You can tap into other peoples’ email lists, social media accounts, and blog articles, if you’re the source of the product and they’re the marketer. This is a guest post by Matt Alden S. of DividendMonk.com. Don’t worry about doing every thing that every blogger is doing.
  • PROBLOGGER  |  WEDNESDAY, MARCH 27, 2013
    [Social Media] 7 Strategies for Growing Community on Your Blog
    In that example above we mentioned that 28,000 people responded to the poll – great social proof! People are trained by these social networks to interact – so it can be a great place to begin conversations and relationships that may lead to ongoing community. While we’re talking about using different types of social media lets touch on a range of other tools that you can use to help build community on and around your blog. This week on ProBlogger we’ve been looking at the topic of building community on a blog. Write in a Conversational Voice.
  • WEBBIQUITY SMM  |  WEDNESDAY, JULY 18, 2012
    [Social Media] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The constant changes are a problem for brands not only due to the expense of keeping up to date, but also because the newest (Timeline) layout has reduced tab engagement.But the most appalling shortcoming of the world’s most popular social network may be how un-social it is. Imagine that you walk into a restaurant and there’s no one there to take your order. Twice. Facebook. Google.
  • CONVERSTATIONS  |  TUESDAY, MARCH 3, 2015
    [Social Media] More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki
    While the wisdom of the previous version still carries a lot of sound and truthful advice, this new edition adds insights and practical advice about social media, crowdsourcing, cloud computing, and many other tools and tactics we’ve seen explode into the business world in recent years. Related Stories Seven Social Media Tools that Help Save Time and Increase Effectiveness Developing Good Habits for Your Telecommute Conversations: Competition or Collaboration? “If You Make Meaning, You’ll Probably Also Make Money.” Consider leaving a comment!
  • FEVER BEE  |  FRIDAY, DECEMBER 18, 2015
    [Social Media] SPRINT London 2016: Join 200+ Experts, 14 World-Class Speakers, and Master New Skills
    My organic social media reach has plummeted! What I want you to join us in London for 2 days this February. On Feb 23 – 24, we’re taking SPRINT  back to London – and you can book heavily discounted tickets until Jan 1. . If you want an arsenal of new ideas to increase engagement, you should come. If you want to figure out how to rise above being solely a community manager, you should come. If you’re struggling with declining activity, how to prioritise your work, or getting your boss to support you, you should definitely come.  . How do I create one from scratch?
  • KIKOLANI  |  MONDAY, MARCH 16, 2015
    [Social Media] How to Use Viraltag to Schedule to Pinterest, Tumblr, and More
    This is where you will set the timeframes during which you want to post to the social profiles and pages you have connected to your account. Now, you’re all set to start sharing visual content to your social profiles and pages. There are several ways you can schedule posts to your social profiles and pages. On the next screen, you will share a description and link for your image and select the social accounts (including specific Pinterest boards) to which you want to post your update. on your social accounts. How to Setup Viraltag. Final Thoughts.
  • SIMON MAINWARING  |  FRIDAY, JULY 23, 2010
    [Social Media] Conflict Minerals & Falling Whistles: How weapons of war become instruments of peace
    Related posts: July 20, 2010 -- This is your chance to tell NASA where to go (0) July 14, 2010 -- Attention please: How you help brands change our world (2) June 21, 2010 -- Cannes Advertising Festival Social Media Seminar (video) (1) May 12, 2010 -- #140conf LA meet-up: Social media inspiring social change (0) May 4, 2010 -- wecanendthis.com A living community ideation lab to end hunger (5) April 2, 2010 -- Educate Girls Globally: Interview with Lawrence Chickering and Safeena Husain (Part 3) (0) October 20, 2009 -- What GOOD magazine is doing to make us even greater (6).
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] Top 5 Slideshare Marketing Tips
    One of my favorite social marketing activities right now is creating Slideshare presentations. really love creating short (read: easily consumable) but informative Slideshares ( view example ) and then socializing them with my networks. When creating presentations as social content, they need to be even less text heavy. Think about it, when you’re in front of a room speaking, there are lots of social norms in play. This allows me to generate leads for my sales team, and makes Slideshare a truly valuable social marketing activity with a strong and traceable ROI.
  • PROBLOGGER  |  SUNDAY, APRIL 24, 2011
    [Social Media] 10 Ways to Use Your Blog to Manage a Crisis
    blog offers several advantages compared to news releases, websites, or other social media channels. It lets you control your message without a media filter. GE recently tried to use Twitter to defend itself from media attacks around a tax issue. Ultimately, GE has quit trying to “spin” its story after a poor media relations effort. 3. Quick, timely updates through your blog can be invaluable in keeping employees, customers, regulators, fire and safety officials, the media, and the general public informed of new developments. Media relations.
  • THE WAY OF THE WEB  |  WEDNESDAY, OCTOBER 3, 2012
    [Social Media] Celebrating two years of business
    When I initially became self-employed, I’d always thought about running my own business. I’d dabbled with my own websites in some spare time and dreamed about doing it for real, but also had a family and home to support from what had been a regular wage for large media companies. also use a range of tools for SEO analysis, social media monitoring, web hosting etc. Get focused – it’s easy to get caught up in social networks and email. Tomorrow it will be two years to the day since TheWayoftheWeb became a business as well as a blog. Buffer.
  • THE BLAKERY  |  MONDAY, DECEMBER 10, 2012
    [Social Media] Seven Lessons In Business and Life From 2012
    With social media it’s easy to become addicted to checking that stardom in the form of how many people endorse what we say or do–retweets, likes and views–without any thought if this even is helping us with our high level business goals. It’s the holiday season and I’m contemplating the year behind me and the year ahead. Business and Life Lessons From 2012. 1. Not all that glitters is gold. Even people who are famous and rich have their own problems. Sometimes they seem even more unsatisfied with life than others who have less. LET IT GO.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 26, 2011
    [Social Media] 7 Powerful Reasons Why Companies Will Pay for You to Blog
    Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. Just take a look around in mainstream media. If you’ve created a group of people who gather on your blog and social media networks, then what you’ve created has the potential to be extremely financially valuable. You’ve built a community.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Facebook Contests: Seven Tips for Flawless Execution
    Tags: Facebook Social Media Arment Dietrich brice faubel carlos cruz contests Danny Brown facebook gini dietrich John Heaney key learnings sad keanu reeves vizu
  • BRASS TACK THINKING  |  MONDAY, AUGUST 11, 2014
    [Social Media] Smashing Soundbites: Is It Really All About Relationships?
    One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Every time you hear one of these cute soundbites from a social media conference, or you see someone’s “Tweet This” quote on their website or Instagram graphic, ask a few questions to spur some critical thought. ” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. If not, we have to get back to the drawing board. 3.
  • WEB METRICS GURU  |  SUNDAY, OCTOBER 3, 2010
    [Social Media] Minority Report and Web Journal Sept 30th to October 2nd 2010
    The top story I read over the last couple of days  featured a  “Minority Report&# type of social media monitoring for HR and IT recruitment by a  startup called  Social Intelligence that data-mines  social networks to help  companies decide if they really want to hire you or not. The article tries to answer the question – What happens when social networking analysis and predictive analytics are combined for HR goals? The service is called Social Intelligence Hiring. The company promises a 48-hour turn-around. Cambridge, Mass.,
  • PROBLOGGER  |  THURSDAY, MAY 21, 2015
    [Social Media] 5 Basics to Having Your Post go Viral
    The longer I blog, the more I hear of bloggers trying to go viral. I’m sure on top of posting consistently, using social media strategically, and generally providing interesting, useful, and inspiring content on the internet, it would be a little help if that content was seen by as many people as possible. Even better if those people hang around and provide ongoing traffic. Going viral wouldn’t hurt, right? While it won’t happen to everyone, and it’s almost impossible to force, there’s no doubt going viral can be useful when you can get it. Be useful.
  • WAXING UNLYRICAL  |  THURSDAY, JULY 30, 2015
    [Social Media] #measurePR Recap (July 2015): Internal Communications
    Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions. Connect with people that work at the companies you want to work with via social media. We’ll take a big picture look at the field of PR measurement with our guests Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report and  Tinu Abayomi-Paul , who will share details about a new Google Analytics PR dashboard, and Michelle Drifka Hinson , Chair of Institute for Public Relations’s Measurement Commission. Slack .
  • SOCIAL WAYNE  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] Guest Post: The Great Debate: Are Meta Keywords Worth Your Time?
    Guest Post Author: Amanda DiSilvestro is a writer on topics ranging from social media to  background checks. She gives advice to entrepreneurs for the leading  business directory , Business.com. Photo Credit  lyntonweb.com. To get straight to the point, I think Meta Keywords are annoying. For those who are unfamiliar, as you create and design your website you will be prompted to insert Meta Keywords. These keywords, words that are most relevant to describing your site, are hidden from the public because of what we call Meta Tags, or pieces of code seen only by search engines.
  • AKAMAI MARKETING  |  THURSDAY, MAY 7, 2015
    [Social Media] Creating A Movement That Matters
    Social Proof Is Important for Movements That Matter. Social Media Matters – But So Does Real Life. Social media isn’t where ideas are born, it’s where ideas are spread. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement. And don’t discount traditional PR tactics as well, they play nice with social media and one will help the other. Creating a movement that matters is more important today than ever before. Passion or Quantity?
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