• SOCIALNOMICS  |  TUESDAY, MARCH 31, 2015
    [Social Media] Getting Smart with Text Analytics & Social Data
    Naturally, given that social data is the world’s largest focus group, our conversation revolved around today’s trending topics. While creating a strategic social media monitoring query can be complex, it’s important to always remember that people freely and publicly post information. Social Media hashtags text analytics trends 'Ever wonder how brands create campaigns that are spot on? During the Superbowl- Why was Budweiser’s #BestBuds so popular? How did Always nail their #LikeAGirl campaign? It is not as simple as “find all the people who mention my brand.”
  • SOCIALNOMICS  |  TUESDAY, MARCH 31, 2015
    [Social Media] A Guide to Increasing Social Media Followership
    'You can have the greatest social media campaign or strategy in the world, but it’s useless without any followers. Have you ever visited a poorly designed social media profile? While the details, like profile image, contact information, and theme styles, are the foundation and framework of your social media profiles, the content you post is the front door, siding, paint job, and landscaping. Now, let’s take a look at some of the top ways to quickly and effectively expand the size of your social communities: Encourage social sharing.
  • ARI HERZOG  |  TUESDAY, MARCH 31, 2015
    [Social Media] Why I Want Weak Ties
    Related Stories How to Be Productive on Facebook Strategies and Tips on Social Media Marketing Like, Comment, or Share This. Media Productivity Facebook LinkedIn 'Facebook says : …you should only send friend requests to people you have a real-life connection to, like your friends, family, coworkers or classmates. LinkedIn says : …the basic type of connection is a contact you know personally and who you trust on a professional level. Twitter says : …”people you may know” are based on an algorithm that makes personalized suggestions for you.
  • PROBLOGGER  |  TUESDAY, MARCH 31, 2015
    [Social Media] 7 Effective Tips To Grow Your Social Media Presence The Right Way
    Have you ever wondered how to gain a significant advantage with social media? Not Once you learn more about your audience, you will be able to use that knowledge to guide your social media efforts and create a more personal experience. Preferred social networks. The important thing for the purpose of social media is that you get an understanding of which social networks your audience prefers, and what they prefer to share. This is an important ingredient in any effective social strategy. Visuals are a powerful social media tool.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 31, 2015
    [Social Media] [Short VIDEO] Learn Content Marketing Process to Fuel Your Brand #content #contentChat #contentmarketing
    Where do they go for content, and what type of media (e.g., As we explain in our best-selling book, The Social Employee (McGraw-Hill, 2013), content marketing is a cornerstone of any social business—one driven by engaged, activated social employees. Order The Social Employee today! Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. Please check out @SocialEmployee media buzz!
  • SOSHABLE  |  TUESDAY, MARCH 31, 2015
    [Social Media] Better Social Media Marketing comes from Personalized Social Media Strategy
    Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. In our industry, the car business, we believe in learning what we can about a dealership and customizing their social media to fit their market, personality, brands, selling style, and community involvement. True automotive social media strategy requires diving in and building a strategy around the dealership. Social media has many purposes.
  • SOCIALFISH  |  TUESDAY, MARCH 31, 2015
    [Social Media] How to Bring Your Business Blog to the Next Level
    Further reading : The Key to Social Media ROI. Featured tools : Here are quite a few tools that allow you to create multi-media content easily. They are other bloggers , influential ones with a reader base that is loyal and expansive, and maybe a decent social following. Ask on social media for feedback, or start asking leading questions that can help you build content later. 'Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. But you keep updating it because all your competitors have blogs.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 31, 2015
    [Social Media] 9 Productivity Tools I Use to Run My Company
    And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. We particularly like the ability to assign multiple people to a particular task, and to create job templates that can be easily replicated (keynote speeches, for example, or the Social Pros podcast). Super easy to use, great way to work with guest contributors, and automated social when new blog posts go live. m pretty damn proud of that. love them.
  • SPIN SUCKS  |  TUESDAY, MARCH 31, 2015
    [Social Media] The Horrible Case of Unwritten Rules
    What your social media response time is. When it’s OK—or not—to manage your personal social networks. Whether I acknowledge it or not, I am sending a message that some things are OK (managing personal social networks during work hours) while others are not (the same level of snark in out of office emails that I have). 'By Gini Dietrich. In the early days of Arment Dietrich ,we had what we called the energy center—a group of cubicles in the middle of the room where all the interns sat. It was called such because, well, there was a lot of energy in there. Livid.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 31, 2015
    [Social Media] 22 Exceptional Business Blogging Guides, Tips & Tactics
    One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.” This Is One Of The Best Sources of Blogging/Social Media Information by Joshua Wilner. The Anatomy of a Perfect Blog Post: The Data on Headlines, Length, Images and More by Buffer Social. Image credit: i-SCOOP. Two Guides to Business Blogging Benefits. ”).
  • DANNY WHATMOUGH  |  MONDAY, MARCH 30, 2015
    [Social Media] What came first? The objective or the metric? #prstack
    But I think there are equally vacant metrics in the social space too – engagement or reach are increasingly bandied around as proof points for the success of campaigns. sit on the social media committee at AMEC and the valid metrics framework is a great planning tool to use when coming up with a measurement approach that will actually deliver meaningful results. When combined with #PRStack, the two approaches can give you a clear and valid way to conceive and implement social and digital campaigns and ways to effectively measure outcomes and impacts. 'Be honest.
  • SOCIALNOMICS  |  MONDAY, MARCH 30, 2015
    [Social Media] Pregnancies Becoming More Social
    Many women have turned to social media to help ease their concerns, get tips on curing morning sickness and give them peace of mind. How to Use Social Media When Pregnant. There are multiple ways that women can use social media when pregnant. Whether you’re looking to read about women who are due around the same time you are, looking to see how the baby is growing or curious as to what other pregnant women are craving, social media can help. Companies also advertise their baby products on social feeds, such as Twitter.
  • ARI HERZOG  |  MONDAY, MARCH 30, 2015
    [Social Media] Strategies and Tips on Social Media Marketing
    'June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. Related Stories Social Networking In Your Face Why (and How) I Forced 912 People to Unfollow Me on Twitter How to Be Productive on Facebook. Media LinkedIn networking invited friends and industry colleagues to join and participate. They did that, and they told their friends.
  • SOCIALNOMICS  |  MONDAY, MARCH 30, 2015
    [Social Media] What Entrepreneurs Need to Know about Crowdfunding Startups
    Here are six helpful tips: Use social media to your advantage. Social media is something that should be taken into consideration long before a campaign is launched. Use social media to do what it does best, and spread the word.  . 'The internet is a goldmine for entrepreneurs; especially when it comes to funding startups and raising capital. However, for every success story, there are hundreds of failures. The difference lies in the approach. You can’t simply post a fundraiser and expect it to succeed. The Rise of Crowdfunding  .
  • SPIN SUCKS  |  MONDAY, MARCH 30, 2015
    [Social Media] Crisis Communications from the Inside Out
    It is they who—with their hands-on presence, call center activity, and use of social media—personify the company in the eyes of the public opinion. Employees should duly expect to receive information directly from their employer rather than from journalists or social media. 'By Kornel Bohm. We often focus only on the external side of crisis communications , however the internal component is just as, if not more, important…and often overlooked. Whether you like it or not, employees are a major component of any crisis communications. Transparency. Loyalty.
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, MARCH 30, 2015
    [Social Media] Building Your Community On Social Media
    'Building Your Community On Social Media I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. SU the Social Media Network has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5 link] 3. link] 5.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 30, 2015
    [Social Media] Zombies, Online Marketing, and Survival
    Interaction and authority building — social media, reputation management, content strategy. 'In the zombie apocalypse, you’re more likely to end up being food for the hungry than getting fed if you don’t put together a plan before the first walkers rise from their graves. While the zombie apocalypse isn’t a reality,  online marketing  is, and there are actually striking similarities. The online world is littered with corpses of businesses who have tried SEO only to find they’ve been eaten alive by a more prepared competition! –  Stoney G deGeyter.
  • DANNY BROWN  |  MONDAY, MARCH 30, 2015
    [Social Media] I Don’t Always Like Who I Am
    Don’t Always Like Who I Am originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'When you look at yourself in the mirror, proverbial or otherwise, what do you see in the reflection looking back at you? Do you see a person that you’re happy with, and wouldn’t swap for the world, or do you see a percentage of that happiness? Do you see a person who is everything you want to be, or do you see a work in progress where sometimes the work is more needed than the progress? don’t know what I see.
  • TWIST IMAGE  |  MONDAY, MARCH 30, 2015
    [Social Media] Periscope Up
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Whoever wins, make no mistake about: live streaming video via Twitter (and social media) is "what''s next.". digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 30, 2015
    [Social Media] Monday Roundup: Buzz Marketing a la Spring
    Why: “The advent of the social web has changed things significantly, giving businesses a genuine opportunity to engage in a running dialogue with the communities most relevant to them,” explains Adam Vincenzini in this still-relevant post for Convince and Convert as he explains why buzz and hype will be replaced with “developing genuine relationships” (as Jay Baer describes in his excellent book, “Youtility) in the future. 5 Clever Social Media Marketing Campaigns that Went Viral. So if your marketing feels as if it might be in a rut (already!),
  • CONVINCE & CONVERT  |  MONDAY, MARCH 30, 2015
    [Social Media] How to Break the Rules and Create Great Content
    unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. So do his  books , like UnMarketing and UnSelling, his  UnPodcast , and being one of Forbes’ top social media power influencers. Scott also recommends giving social platforms a solid try before dismissing them. ” Content Pros Podcast b2b marketing content creation content marketing content pros digital marketing social media 'Tweetable Moments Put it out there when you’ve got something to say.
  • SOCIALFISH  |  MONDAY, MARCH 30, 2015
    [Social Media] Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
    'Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. Shortly thereafter, the social giant published an ad image cheat sheet to help marketers select advertising images that reflect their brand and catch the eye of their target audiences. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video. Fundraising.
  • CONVINCE & CONVERT  |  MONDAY, MARCH 30, 2015
    [Social Media] Lessons From Running 400,000 Social Media Contests
    shortstackjim Tweet This From Pancakes to Social Media Jim Belosic is a man of many talents. Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake. In fact, Pancake Labs (the name of Jim’s company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes. ShortStack has not only grown their user base, but also their usability on different social media platforms.
  • SPIN SUCKS  |  MONDAY, MARCH 30, 2015
    [Social Media] Crisis Communications: Have a Plan for Success
    What a whirlwind last week was at Social Media Marketing World ! Communication Crisis crisis communications crisis communications process issue vs. a crisis michael stelzner phil mershon sea world social media marketing world 'By Gini Dietrich. As part of a beta test, I worked with Phil Mershon and Michael Stelzner to schedule meetings with organizations that need help with crisis communications and those went really well! We talked about everything from negative reviews and snarky emails to tax evasion and Hurricane Katrina. Issue vs. Crisis. Can always be avoided.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 30, 2015
    [Social Media] 12 of the Best Guides and Sources for Free Stock Images
    20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social. Business Blogging Content Marketing Social Media Marketing blog design blogging for business Courtney Seiter free photos Giancarlo Massaro Ginny Soskey Matt Clark Matt Morgan Richard Byrne Sig Uleland 'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. That’s worth gold.” FreeDigitalPhotos.net.
  • DANNY WHATMOUGH  |  MONDAY, MARCH 30, 2015
    [Social Media] ICYMI – Layout, Periscope and Facebook F8 Conference
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Facebook is to begin hosting content for media publishers including New York Times and Buzzfeed. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Twitter released new real-time video product Periscope. Image credit. icymi
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Social Media] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    ' 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. Since the release of the EIU list, I have continued working with IBM, advocating the value of social leaders in businesses of all shapes and sizes. And make no mistake, the future belongs to the social leader. Please check out @SocialEmployee media buzz!
  • SOCIAL MEDIA STRATEGERY  |  SUNDAY, MARCH 29, 2015
    [Social Media] Integrated Marketing Is A Mindset, Not A Mandate
    That’s the result of years of agency specialization and the emergence of PR agencies, digital agencies, social agencies, creative agencies, etc. Integrated marketing has become nothing more than a bunch of boxes on an org chart – get the Director of Search, and a VP of Media, a Director of PR, a Senior Social Media Strategist, and a User Experience Czar in the same meeting and poof! That is, the social media guy will try to think of ways for social media to solve everything. The paid media guy wants a paid media solution.
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Social Media] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. For the first time ever, 56% of senior citizens are on social media. The millennial generation, consisting of young adults born between 1980 to 2000 and accounting for nearly 30% of the US population, see social media as their primary means of connecting with brands. Over half of them claim that “social opinions” directly influence their purchase decisions. Considerable Overlap in Social Network Membership.
  • CONVERSTATIONS  |  SUNDAY, MARCH 29, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015
    'Week in Review  March 22 - 28, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations Spring Cleaning Our Social Media Is It Worth It to Find a Single Idea? Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Mar. Good Leaders Are Willing to Change Their Mind You can catch a complete week in review, in addition to top links to give your small business a L.I.F.T 22 - 28, 2015 ! Consider leaving a comment!
  • CONVERSTATIONS  |  SATURDAY, MARCH 28, 2015
    [Social Media] Visuals and Ideas in LIFT Slides 03/28/15
    Here are a few slideshows that might help you in building a better business presence and a smoother work flow: LEARN - How to Pack a Punch with Social Media. How to Pack a Punch With Social Media from Guy Kawasaki. 'We are always looking for ways to give small business owners a boost using  the LIFT acronym. Here IMPROVE -10 Startup Business Puzzles Visualized and Explained. 10 Startup Business Puzzles Visualized and Explained from Sangeet Paul Choudary. FIND FLOW –  How to Improve Your Productivity By Working on Self-Control. THINK - From Idea to Business.
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 28, 2015
    [Social Media] A new brand for IABC
    Related posts: Branding you: using social media to find a job. 'Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The IABC has more than 12,000 members and a hundred chapters in North America, Africa, Asia Pacific and Europe. Each year, chapter leaders attend a conference for planning, training and development. As IABC Ottawa’s executive vice president I was delighted to attend.
  • TWIST IMAGE  |  FRIDAY, MARCH 27, 2015
    [Social Media] Six Links Worthy Of Your Attention #249
    never saw him in the media. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? Forbes. I''m worried about how machine optimization feeds us pablum, encouraging us all to take the path more trod. But, as this piece points out, machines can''t choose what''s unexpected unless they know what''s expected -- and eliminate it." Alistair for Hugh). Acid Machine. Go make something!"
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Social Media] Getting Down to the Skinny on Social Media
    How about taking a look at social media? Social Networking is Colorful. Social media is an awesome tool for finding out information, not just scouring out what your friends are up to. These and other social media sites like Pinterest and Google+ can take you directly to articles and it’s much easy than using a search engine. Social media can help you find just what you’re looking for. So check out your social media and some of these new trends for great skincare. Proper Skincare Important on Several Fronts.
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Social Media] How Videos Can Be Best Tool To Market Your eCommerce Products
    How To Social Media Social Networks ecommerce product entry ecommerce product uploading services product data entry product data entry services product uploading services 'Over a last few years, we all know that product marketing through videos has become important for online as well as offline products. Promoting your product through videos not only increases the possibility of better conversion rates, profit, and sales, but also attracts the customers and build trust in them for your product which help to retain the customers. Try to say more about the product.
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Social Media] Why You May As Well Say You Reached Eleventy Billion People
    Social media has long been criticized for its value when it comes to lead generation for businesses, versus simply being a relationship builder. There have certainly been enough real case studies to show social can result in ROI (and Sam Fiorella and I share several in our Influence Marketing book ), but for many detractors of social’s business value, the ROI question has always been their core weapon. Blogger outreach is a hugely effective marketing tactic when it comes to social, and helping brands grow both awareness and measurable returns. Or is it?
  • SPIN SUCKS  |  FRIDAY, MARCH 27, 2015
    [Social Media] Gin and Topics: There is a New Comedian Among Us
    It’s the last day of Social Media Marketing World and I have yet to speak. Social Media Top 5 diva in training ellie pierce gin and topics james corden kara Vanskike kelly dietrich old mcdonald the golden ticket the late late show tom hanks 'By Gini Dietrich. I’m doing my solo crisis communications presentation this morning and I’m already super nervous. It also ends 90 minutes before my flight leaves so I have the added stress of getting out of there right as it ends. need to go for a run and work off some nervous energy! Wish me luck!
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Social Media] How the Apple Watch Will Change Social Media and Digital Marketing
    If 20, 30, or 40-million-plus Apple Watches turn up on the wrists of consumers, it’ll be hard for this new technology not to have a significant impact on digital marketing — and social media in particular. Five ways the Apple Watch may affect social media. We’ve seen how smartphones and tablets permanently changed social media and digital marketing, so let’s take a look at some of the ways experts believe the new Apple Watch will have a similarly significant impact. Social Media But what kind, and to what extent? Even more access.
  • KIKOLANI  |  FRIDAY, MARCH 27, 2015
    [Social Media] Fetching Friday – 24 Posts on Marketing and Productivity
    Social Media Marketing. How to Implement a Loyalty Program Using Social Media by Antonio Calero. Social Media Monitoring Tools to Track Your Brand by Tamar Weinberg. Tips to Better Use the Social Networks You Use Every Day by Cynthia Johnson. 'Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson. Meyers. Productivity.
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Social Media] Renovate Your Home by Being More Social
    Whether you’re redoing your kitchen or taking your home down to the studs and starting from scratch, social media can help. With social renovations in mind, here are a handful of handy ways social media can help with your remodeling endeavors: Home Improvement Social Media Superstars. Fortunately, a number of major home improvement companies are on social media to help you throughout your home improvement endeavors. Social Advice. You can answer many of these questions by posting them on your social accounts.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MARCH 27, 2015
    [Social Media] The First Thing To Do About Making Your Site Mobile-Friendly
    After that, the miles they ran may have been boasted about on social media. 'We’ve all seen how the relentless march to mobile is changing the way we do business. People are using mobile devices to search for what they want, whether it’s information to win an argument or running shoes to train for a local marathon. They also probably found out about that marathon online and often used their phone to see where to run. But you can check your site really quickly– right now if you have a smartphone. Look Yourself Up On The Small Screen. Is your website responsive ?
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 27, 2015
    [Social Media] No One Puts Social (PR) In a Corner
    'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.” ” But most of the time, social media is only used to push pre-approved messaging out, and there’s nothing strategic about it. But no one puts Social in a corner. You got social… or, perhaps, Social got You.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 27, 2015
    [Social Media] The Key to Social Selling is Social, Not Selling
    'Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. ’ That exact same concept is happening in social selling.” Currently, most social selling tactics for sales representatives are manual. What is the Outcome You Hope to Achieve?
  • SPIN SUCKS  |  FRIDAY, MARCH 27, 2015
    [Social Media] The Spin Sucks Inquisition: Stephanie Vermillion
    Media impressions, especially if they’re used as a standalone success metric. It really hit me one day when we were reporting this great national media opportunity—and the associated outlet impressions—to a client. FollowFriday follow Social Media ann handley Cosmo everybody writes i shouldn''t be telling you this inquisition kate white prsa national new pros blog spin sucks inquisition stephanie vermillion the edge up-and-comer wordsworth communications And so we introduce to you today one Ms. Stephanie Vermillion. heart smart people. Spoiler alert: It didn’t.
  • DEVUMI  |  FRIDAY, MARCH 27, 2015
    [Social Media] 4 Elements of Successful YouTube Marketing Videos
    It doesn’t cost you anything but time to take your video and incorporate it into a blog post, new website page, email blast, or other social media platform. 'It may not seem like it, but all YouTube marketing videos that see any sort of success share common traits. You may not feel like that after watching marketing videos as diverse as, say, Old Spice’s brand of oddity against Home Depot’s ‘Do it Yourself’ videos. Underneath the content itself you’ll see similar tactics being used by these video to achieve their  success. Get ready to press Play! They don’t just happen.
  • JEFF KORHAN  |  FRIDAY, MARCH 27, 2015
    [Social Media] Social Selling Tips: Converting Trust into Profits
    Today I’d like to share my top 5 proven social selling tips, which happen to be deceptively simple, and that is why they work so well. From time to time I will refer back to the  foundation of social selling discussed in Episode 33. Whether you are selling online with social media or face­to­face, the following tips will prove invaluable for achieving that outcome. I’ve That’s what his online media will accomplish. Use your media to honor their support of your business. ” I’d love to hear your thoughts on social selling? 
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Social Media] Social Media Keeping Residents in the Know with Weather Alerts
    Social media can help you stay connected and in-the-know for all the latest weather happenings. Social media is typically one of the fastest ways to stay current on what’s going on. Using Social Media for Weather. Did you know that you can stay up-to-date with the latest weather news and information on social media? There’s no faster or easier way to stay informed than with social media. Weather.com uses alerts on social media to pre-warn people of any weather conditions in their area.
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Social Media] What You Need To Know About Upcoming Facebook Changes
    'CNN Money – The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses. This change is intended to make it easier for media companies to gain more engagement with their content. Facebook connect partners BuzzFeed, EliteDaily, The Huffington Post, and Fox Sports are among the first media companies to test this update. Here’s what’s coming: 1. Image from Facebook. Reply to messages using other apps.  Facebook
  • SOCIALNOMICS  |  THURSDAY, MARCH 26, 2015
    [Social Media] Selling on Social Media and Why You’re Doing it Wrong
    All the social media experts in the world speculate and predict why these changes are made and what it means for businesses who use this platform for making sales. Sure, other social media sites like Twitter and Instagram are not as notorious for drastic modifications like Facebook is, but whether you sell on social media for your hot new fashion blog or you are trying to manage a blossoming new Etsy business, some sellers do social media right while others miss the target by miles. Let’s see if you’re doing anything wrong. Facebook.
  • CONVERSTATIONS  |  THURSDAY, MARCH 26, 2015
    [Social Media] Learning from Social Media’s Role in Healthcare Informatics
    Healthcare providers are finding that healthcare informatics also means knowing a thing or two about social networks. If your small business focuses on social media marketing and strategy, it would be wise to consider expanding your repertoire to this growing niche. Here are some ways the healthcare industry uses social media. You know customers use social media to reach out to a company or to scour reviews on a particular product or service. Health Informatics and Social Media. Social Media 'Written by Jane Miller.
  • PROBLOGGER  |  THURSDAY, MARCH 26, 2015
    [Social Media] Blog Post Idea: How I Do It Posts
    For example I recently shared a screen cast of my social media workflow and how I keep my dPS Facebook page running and in another post shared an exercise I do in Google Analytics. 'Recently  I shared a simple technique that I use to come up with ideas to write about on my blog – answering a beginner question. While not really rocket science I had a number of readers contact me privately with thank-you messages appreciating the nudge to write that type of post. Today I’d like to suggest another simple technique for coming up with blog post ideas. How I did (or do) it.
  • WEBBIQUITY SMM  |  THURSDAY, MARCH 26, 2015
    [Social Media] Five Expert Guides to the Best Blogging Tools
    Sharing your content socially? Business Blogging Cool Web Tools Social Media Marketing Adam Connell Adrian Cordiner best business blogging tools blogging for business Marsha Stopa Pauline Cabrera 'Blogging, like any other task, is faster and easier with the right tools. But while there’s no shortage of online tools, plugins, and browser extensions available—for every purpose from generating post topic ideas to speeding up page load time—not all of them are worth spending much time investigating, let alone using on a regular basis. Image credit: Twelveskip.
  • CONVINCE & CONVERT  |  THURSDAY, MARCH 26, 2015
    [Social Media] How to Create an Unforgettable Integrated Campaign
    Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. Naturally, the cleverness of this stunt resulted in significant online and social media chatter, including some wise words of wisdom from The Sun newspaper on Twitter. Social Media Case Studies innovation integrated campaign oreo print advertising social integration social media campaign social media case study stunts Oreo Eclipses the Sun—Literally. Yes, print! pic.twitter.com/xf492w0cQT.
  • SPIN SUCKS  |  THURSDAY, MARCH 26, 2015
    [Social Media] Join Maddie Grant for a Special Author Q&A Today
    In order to participate, all you have to do is: Make sure you have a  Livefyre  account or be ready to sign in with one of your social networks. Livefyre Chat Social Media author Q&A jamie notter maddie grant when millennials take over 'By Gini Dietrich. When I have the opportunity to speak in front of an audience of CEOs, I typically hear comments such as, “We don’t really need to worry about how Millennials buy because our audiences are Baby Boomers.” have big plans for them: They are going to make work from home a more common thing. What You Will Learn.
  • ENGAGING BRAND  |  THURSDAY, MARCH 26, 2015
    [Social Media] Ultimate Trick to Going Viral
    Social marketing is often defined. Definitions vary and arguments rage on whether social marketing is good or bad…yet for me social, in all it’s forms, is just applying kindness in your business. So now when asked for my definition of social it will be… Social is kindness; kindness in marketing, sales, leadership and everything in between Click To Tweet. Social Business Social Media Social Networking definition of social going viral 'Kindness is magical. We all remember it. Why though is kindness magical?
  • BILL HARTZER  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    'I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The ideal candidate will have the following skills: – Two years of marketing, social media, and internet marketing experience. – Customer Service experience.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] How Many Fans Have I Lost Because of Facebook Likes Update?
    Featured Social Media Social Networks Socialnomics Facebook facebook pages facebook update fan pages likes update 'As we reported in this blog a few days ago,  Facebook will no longer factor in Likes from users who have voluntarily deactivated their accounts or users who have passed away , so it’s possible that Page admins had seen a small dip in their number of Page likes between 9 th  and 12 th March as a result of this update. The The question, therefore, is how many fans have been lost due to unlike and how many have disappeared with the Facebook update.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Tips for Using Social Media Marketing For A “Non-Sexy” Business
    'Social media interaction and promotion is a great way to get people excited about your company and your brand. Social isn’t just for businesses or brands that have sexy products or trending services. Here are some tips for using social media marketing for companies who may feel discouraged by this tactic because their company isn’t “sexy” enough. Regardless of how aggressive you want to be in your social interactions or how much manpower you have to allocate to social, one of these strategies should fit your business’s idea of successful social contribution.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Blogs, Pictures, and Business
    In social media marketing, we are told that having a picture with blog entries is essential because otherwise people are less likely to read the content or click the link to visit the blog post. 'Copyright 2015 Taylor Ellwood. recently received an email from Getty Images informing me that I was using a picture on my site that they had copyright to. The picture in question didn’t have a watermark or copyright marking associated with it, but that wasn’t going to stop them from trying to claim their pound of flesh from a very small business (i.e. mine). Blog marketing
  • SPIN SUCKS  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Marketing Automation: Fact or Fiction
    As they gain confidence in the marketing automation, marketers can add other elements, such as  search engine marketing, or aspects of social media. Related Stories Life in the Marketing Cloud Twelve Productivity Tools for the Digital Marketing Pro Social Media Marketing World: Hang Out Live or Virtually. Social Media Tools alex miller marketing automation marketing automation myths marketing tools Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. Sign up with MailChimp or AWeber.
  • MYRLAND MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] LinkedIn Profiles Can Be Very Boring
    In May of 2013, LinkedIn gave us a feature I really like, which is the ability to add Rich Media, or a Professional Gallery, to our Profile. You can add rich media to 3 sections of your profile. ADDING RICH MEDIA TO YOUR PROFILE IS EASY. You will then see your Title and Description fields again, but this time we have a new option titled Move this media to. Once you click on the drop-down menu under Move this media to , you will then see a list of those sections that already exist in these 3 sections of your profile. 'Let’s face it. like that. ducation.
  • PUSHING SOCIAL  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] A Brand New Podcast for Serious Marketing Professionals
    Social Media 'Earlier this year, Laura and I noticed something about the PS Podcast. When we chatted before recording the podcast, we dug into nitty-gritty issues affecting our business. We traded specific immediately actionable advice. We held each other accountable and didn’t hesitate to share closely guarded strategies and tactics.
  • JEFF ESPOSITO  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Taco Bell nails it with dystopian breakfast commercial
    Marketing social media Viral Video dystopian McDonalds Taco Bell viral vidio 'Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of   Miracles and Men   (based on Russian side of 1980 Olympic hockey) or that I loved the  Hunger Games  trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit.
  • JEFF ESPOSITO  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] NewsSpark Content Hub – Beta Invite
    When Jeff wasn’t officially the award-winning social media pro he is today. NewsSpark is the social content hub where creators publish original content through their favorite mediums. The social content hub. When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales. Chris Ehrlich  is the founder of NewsSpark , the social content hub.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Expand Your Reach with Visual Social Media Marketing
    'Using social media as a marketing technique enables you to build a following; that is a proven fact and a fact that no one disputes. However, using visuals within your social media marketing campaign increases your odds of success by a hundredfold, if not more! Then, once you’ve understood why images are so important, you can learn how to employ graphics to enhance visual social media marketing. Here is where visuals come into play in social media marketing. The object of social media is to build a following to promote your brand.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Celebrating Women In PR: Meet 3 Public Relations Trailblazers
    It’s no surprise that Fleischman, an ardent feminist, also advocated for issues such as women’s pay and the advancement of women in media careers. Author information Mayra Ruiz Mayra Ruiz-McPherson is a senior digital and social media strategist with almost 20 years experience in developing branded narratives and effective communications for clients. ” Whew! That’s a whole lot of tribute paying! And rightly so. For centuries, women have been trailblazers in all aspects of our society. Out of the multitude, here are three. Political PR pro Leone Baxter.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Do You Know How Tradesman Make Their Purchasing Decisions?
    Marketing’s role is to make sure that the right information is in the right place for contractors, whether it’s in trade publication ads, testimonials, product reviews, customer ratings, PR or social media. Marketing Tips Marketing Tools Social Marketing Traditional Marketing b to b buyer behavior heide cohen how do tradesman make buying decisions how to reach tradesman in the buying decision John Sonnhalter 'For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Yikes.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Why You Should Be Building Trust, Not Traffic
    recently wrote a book called The Content Code , and for more than a year, I dove deeply into the economic drivers of content and social media. Here’s a statistic that made me pause:  83 percent of CMOs claim that social sharing is the primary benefit of social media marketing. It comes from social transmission  (highlight to tweet). To understand social transmission, we must understand why people decide to share. Digital Marketing content marketing content sharing marketing strategy Social Media Marketing social media sharing traffic trust
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Social Media Posting Frequency
    'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. In reading the post, it really made me consider… Wouldn’t it be great if my Magic 8 ball told me how many times to post and what to post on social media sites? Wouldn’t it be great if it everyone knew the magic social media posting frequency?
  • SPIN SUCKS  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] Social Media Marketing World: Hang Out Live or Virtually
    'By Gini Dietrich I am headed to San Diego for Social Media Marketing World and I thought it would be fun to give you a sneak peek into what I am doing there. Big Media Panel On Thursday at 3:15, I am moderating a panel with Peter Stringer , Tim Washer , Susan Beebe , and Jamie Turner. We are going to discuss what happens when journalists from major media call you because of something that happened on social media. The first round we discuss the positives that can come from social media and how Big Media told the story. Always.
  • WEBBIQUITY SMM  |  WEDNESDAY, MARCH 25, 2015
    [Social Media] 13 Great Guides to Growing Your Blog Audience
    Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. ” Survey of 1000+ Bloggers: How to Be in the Top 5% by Orbit Media Studios. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e., Simple—but not easy.
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Social Media’s Role in Expanding Cultures
    'Social media has quickly become a digital melting pot by bringing cultures from all across the world together. With customer connectivity in mind, here are just a few ways social media is helping businesses like yours expand their worldwide cultural outreach: Social Media: The Universal Language. When it comes to making a connection to your consumers, social media gives you a direct line of communication. This gives your business marketing insight into hundreds of different cultures, thus making social media a universal language.
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Tools for Mobile Marketing Strategy Success
    When asked about the future of digital marketing , Jason Falls, founder of Social Media Explorer, stated: We’ve past the tipping point for mobiles being a required part of a company’s thinking for marketing, 2015 will be all about businesses figuring out mobile in some form or fashion. Related Stories Mobile First in 2015 Mobile Marketing: Use the Four Media Types in Promotion Now is the Time to Develop a Mobile Web Marketing Presence. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future. So why the big fuss?
  • DANNY BROWN  |  TUESDAY, MARCH 24, 2015
    [Social Media] You Cannot Change What You Do Not See
    You Cannot Change What You Do Not See originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in numbers that are scary; so we change the customer service team or manager. Just because we see something doesn’t mean we see everything. Take Nintendo, for example. The result?
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Use Social Media to Drive Local Traffic for Lawyers
    Though each of these techniques is still very useful for driving local conversions, successful marketing today takes a different route: social media.  There are several social media platforms marketers can use for law firms to boost local traffic. There are several social media platforms you can use to make your presence known online. Facebook is by far the most popular of social media websites, and thousands rely on Facebook alone to find information about a certain brand. Social Media Local Business Review Sites. Facebook.
  • SOCIALNOMICS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Automation Becoming More Socially Accepted
    'Social media automation – or the process of automating your social media posts to go live at certain times of the day in advance – is becoming increasingly popular among small businesses. By automating social media, a seemingly small task, you can save yourself multiple hours each week to devote to other areas of your business. Automating social media can be particularly useful for those businesses that are regularly engaged with multiple social media platforms. They are Hootsuite, Post Planner and Social Oomph.
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Social Media] The Social Media Mob Needs to Go
    'By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter  when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. He just bowed to the social media mob and fired her…while she was on an international flight and couldn’t defend herself. But we all agreed the social media mob was at its worst here, even if she did use poor judgement in her tweets. For more than a year. Really easy.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 24, 2015
    [Social Media] Welcome to Blogging for Business Week!
    Social Fresh ). Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides 'It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Forbes ). 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). 17% of marketers plan to increase blogging efforts this year. Forbes ). Rocket Post ).
  • CONVERSTATIONS  |  TUESDAY, MARCH 24, 2015
    [Social Media] Listen to Your Day – Turn Questions Into Content
    Spring Cleaning Our Social Media 6 Tips to Protect Your Company from Accounting Fraud How to Develop Viral Content that Sells. Blog Coach Small Business Social Media 'How you answer a customer question is an important part of the relationship and transaction process. What you do with the question and the answer afterwards is an important part of your content production process. Can you use customer questions and your answers as part of your content? In most cases, when one person asks a question , others have it on their mind. You’re not just filling space.
  • FEVER BEE  |  MONDAY, MARCH 23, 2015
    [Social Media] How To Stack The Odds In Your Favour To Launch A Successful Online Communities
    Has a Twitter reach of 50,000+ people (or similar on another social media platform). Are there any recent popular books, blogs, podcasts, or other media on the issue? 'Publishers have trained themselves to back winners.    They use the following criteria:  1)   The author has a big audience.    2)   The author can write well (skills). 3)   The author has a clearly defined target audience. 4)   The book has a powerful hook (new popular idea/trend/problem).      Stack the Odds in Your Favour.
  • BRASS TACK THINKING  |  MONDAY, MARCH 23, 2015
    [Social Media] I’ve Missed Blogging.
    See, BTT used to be one of those “influential” blogs that people knew about and included on lists because I wrote about social media stuff when a lot of other people weren’t writing about it (yes, that definitely had something to do with it, timing is everything). After a while, I just didn’t have that much unusual to say anymore about social media. ” That’s surely not limited to social media. 'But I sat here for a long time, wondering what to blog  about. Paralyzed is probably more accurate. Maybe I won’t.
  • SOCIALNOMICS  |  MONDAY, MARCH 23, 2015
    [Social Media] 4 Tips for Designing Great Social Landing Pages
    If you’ve been around a while, perhaps you’ve been asked to develop splash or landing pages to help funnel visitors from social networking sites such as Facebook to your clients’ homepage. Although a social landing page has many of the same characteristics of a standard landing page, it tends to focus to a heavy extent on being easily shareable and will likely include on-page social elements — such as a comment box. Four social landing page design tips. Incorporate social proof. Become an expert social landing page designer  . Avoid clutter.
  • DIRECT MARKETING OBSERVATIONS  |  MONDAY, MARCH 23, 2015
    [Social Media] Don’t Mistake Activity for Effectiveness in Social Media
    'The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. How do we get back to our roots, to that happy place, to that place where social is social again? Don’t mistake your social media activity for social media effectiveness. had mentioned in a previous post how it resets every day. The conversations, have been lost.
  • SOCIALNOMICS  |  MONDAY, MARCH 23, 2015
    [Social Media] 5 Career-Killing Social Media Mistakes to Avoid
    Social media is still a potential minefield. Here are some tips to help you navigate the grey zone between the professional and personal on social media. It’s obvious—or should be obvious—that prospective employers don’t like to see drug references in your social media posts. Social media lets us say the things we can’t say to people’s faces. in 6 recruiters will reconsider a candidate negatively for an extremely strong political association on social media. 1 Poor quality posts. 2 Constant ranting.
  • TWIST IMAGE  |  MONDAY, MARCH 23, 2015
    [Social Media] My Week At The TED Conference
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. have been a TEDster since 2008. Autonomous cars. drone deliveries.
  • T2 SOCIAL  |  MONDAY, MARCH 23, 2015
    [Social Media] 3 Things Many Marketers Forget in a Digital Marketing Strategy
    Social Media Advertising. Now, with social media advertising becoming more commonplace (and about as simple a practice as any)  all brands can and should be taking advantage of it. few months ago, I conducted a little internal case study/experiment in order to showcase the cost effectiveness of social media advertising when compared to ‘traditional’ digital advertising, Google AdWords. The proof is in the numbers, and the more you work with social ads, the simpler and more successful they become to achieving business-specific goals.
  • WAXING UNLYRICAL  |  MONDAY, MARCH 23, 2015
    [Social Media] Monday Roundup: Renewing Your Business Strategy
    How to Validate that your Social Media Marketing Strategy is Working. Why: “Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse…We’re learning to think and develop creatively for our own programs,” says Deirdre Breakenridge as she explores expanding your creative practices. 'Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. Check out these seven posts.
  • CONVINCE & CONVERT  |  MONDAY, MARCH 23, 2015
    [Social Media] How to Turn B2B Prospects into Customers
    Show Social Proof. If you want customers to sign up for your product or service, you have to show them that their peers are doing the same by providing social proof. This social proof can come in the form of testimonials, endorsements, or product reviews from influencers in your field. To get the social proof, you can ask satisfied customers for testimonials or endorsements that you will display on your website, or encourage them to post about your product on their social media pages. 'You’ve successfully converted your B2B leads into prospects.
  • SOCIALFISH  |  MONDAY, MARCH 23, 2015
    [Social Media] How To Create A Successful Blog For A Business or E-Commerce Website
    Read their blogs regularly and learn from their social media strategies. 'Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Yet, have you ever tried to promote or build links to your product pages? It’s not easy. How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? Unless you have a beautiful, unique and creative product, getting exposure can sometimes be difficult.
  • SPIN SUCKS  |  MONDAY, MARCH 23, 2015
    [Social Media] PR Pros Must Embrace the PESO Model
    'By Gini Dietrich The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Paid Media. Paid media, in this case, doesn’t refer to big, fancy commercials and highly creative print ads. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. Earned Media. Shared Media. Owned Media.
  • JEFF KORHAN  |  MONDAY, MARCH 23, 2015
    [Social Media] Social Selling: Getting Buyers to Know, Like and Trust Your Business
    Today we are going to talk about social selling, more specifically, using social media to sell. Some people will tell you that you cannot use social media to sell. No computers, Internet, or email, not to mention no social media. Now we can do that better and faster using the power of the Internet and social media. Successful Social Selling: A Practical Example. She was using social media content to attract buyers by helping them understand more about every aspect of the automobile buying process. Download.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 22, 2015
    [Social Media] Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
    'What is a social employee—and why is investing in a social culture so important to organizational success in today’s business landscape? Join us next week in New York for a series of workshops hosted by the Conference Board (@ Conferenceboard ) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business. Register now for the Conference Board’s “Strategic Human Resources Communication and Social Media Workshops”.
  • CONVERSTATIONS  |  SUNDAY, MARCH 22, 2015
    [Social Media] Spring Cleaning Our Social Media
    At home, in the office, on websites, and around social media. Along with some exciting changes and modifications with operations, streamlining of social networks and platforms will help in many ways, and hopefully many people. IMPROVE: How To Write Perfect Headlines for Your Social Media Posts [link] by @MariSmith. Other Social Media. Spring Cleaning Our Social Media is a post from: ConverStations. You just finished reading Spring Cleaning Our Social Media ! Social Media 'Spring cleaning is in full swing.
  • CHRIS BROGAN  |  SUNDAY, MARCH 22, 2015
    [Social Media] Are You Going to Social Media Marketing World? SMMW15
    'I’m going to Social Media Marketing World in San Diego next Tuesday through Thursday. Continue Reading The post Are You Going to Social Media Marketing World? I’m doing two OFFICIAL things that I’ll stop explaining because I keep getting it wrong. Beyond that, most of my time is my own (I’ve got two other formal obligations and a few friend obligations). thought I’d write out what my hopes are for the event, in case you and I have some shared interests we should cover. First and Foremost. I’m definitely there to meet and connect.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, MARCH 22, 2015
    [Social Media] QR Codes Are Good Acquisition Tools - Social Media
    'QR Codes Are Good Acquisition Tools I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. SU the Social Media Network has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5 link] 3. link] 5.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, MARCH 22, 2015
    [Social Media] Different Roles In The Community - Social Media
    Here is one of the many example: HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. The Social Media Network Called TSU has crossed the 3 million Users mark! ? 'When we handle a set of Audience on Facebook, Twitter, TSU, LinkedIn and other Platforms it is important to understand them. This would be their Mindset, their User Attitude, Behavior OnLine and OffLine and so on. What you need to do is make sets and understand them in a single situation given all other things same. Use This As Invite Click Here Join Me: [link] ?2. Over 3.5
  • CONVERSTATIONS  |  SUNDAY, MARCH 22, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Mar. 15 – 21, 2015
    Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Mar. by subscribing to  Whistle Stops Weekly  email newsletter. 15 – 21, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Mar. 15 - 21, 2015 ! Consider leaving a comment! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Mar. 1 – 7, 2015 Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015 Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015.
  • PAMORAMA  |  SATURDAY, MARCH 21, 2015
    [Social Media] 9 Awesome Tools for Content Authors and Bloggers
    The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Related Articles How to Create Perfect Headlines for Social Media Posts 10 Ways to Get More People to Read Your Content 3 Proven Ways to Dramatically Improve Website Traffic. Content Idea Tools. Soovle.
  • TWIST IMAGE  |  SATURDAY, MARCH 21, 2015
    [Social Media] Six Links Worthy Of Your Attention #248
    Technology should be used to create social mobility - not to spy on citizens - The Guardian. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Can Predictive Technology Make Us Less Predictable? Forbes.  It''s an interesting paradox: the more machines know us , the more algorithms identify what''s optimal, and the more the optimal path gets crowded. Alistair for Hugh). It was soon scrapped due to privacy concerns. I''m spent.
  • SOCIALNOMICS  |  SATURDAY, MARCH 21, 2015
    [Social Media] Five Can’t-Miss Spring Events for Modern Marketers
    If you’re responsible for quantifying the results of your company’s website, social media, ecommerce, web intelligence, data strategy or audience research, consider booking a trip to the Bay area to attend the eMetrics Summit. Corporate Social Media Summit New York 2015. If so, Corporate Social Media Summit New York is the event for you. B2B Social Media Digital Marketing marketing 'At BLASTmedia , we work with a lot of clients whose target audience is high-level marketers. Now that winter is (hopefully!) March 29-April 1, 2015.
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Social Media Marketing and Measurement