[Social Media] Top 10 Blog Posts of 2016
    The ROI of Social Media . This post was written after I had just returned from Social Media Marketing World in San Diego and had the most amazing time! While I had SO many takeaways from the event (let’s just say my mind was blown with all of the great information and superb speakers) in this post I touch on one of them – the ROI of social media. But in 2016 I started to really get interested in Snapchat to see where the opportunities are for brands and their social media strategies. Check it out! It is exciting to see!
    [Social Media] How to Use Audiense to Analyze and Grow Your Twitter Presence
    Social listening – Monitor Twitter conversations to understand what users are saying/tweeting about your brand. For example, you could enter ‘social media’ in the bio field and this will only show you people who mention social media in their bio. The free account comes with a limit of 2 Twitter accounts and 5,000 social contacts and allows you to analyze your existing community only. The Professional plan has a price tag of $39.95/month and comes with a limit of 50,000 social contacts and 15 Twitter accounts. Social Media Tools
    [Social Media] Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History
    Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Sprout This tool is especially beneficial for customer support agents who are resolving issues or social media managers nurturing prospective leads.
    [Social Media] Social Isn’t Driving Dollars…So What’s Next?
    Right now, fear is keeping many digital marketers from making the most out of social media. If you own a social program, you might cringe at this term. For one, you’ve heard empty promises about “solving social ROI” for years. But maybe the other reason you cringed is that you’re terrified to find out that social isn’t driving a return. What if you had a magic wand, and could see every single dollar that social has impacted, online or off, and it turned out that there was a big goose egg next to the program? I get it. Social is big. That’s scary.
    [Social Media] Cool Association Jobs This Week – December 8
    Here are some of the most interesting jobs you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. On a daily basis, we provide a number of services for our clients, including strategic planning, financial management, executive management, membership development, marketing/public relations, publications and social media, educational/professional development, and meeting/event planning, among others. We can entertain extending the internship to meet graduation needs.
    [Social Media] Is Crossposting on Social Media a Bad Practice?
    Crossposting is when one message gets published across multiple social media channels at one time. Crossposting on social media can be a great time and energy saver, but if done incorrectly could cause more trouble for your social channels. Why Crossposting on Social Media Can Give You a Bad Rep. Not taking the time to crosspost carefully runs you the risk of limiting the reach and results you could be receiving on your social networks. Let It will seem you don’t know how to use your social networks. Let me explain.
    [Social Media] 2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50
    Branding Marketing Social Media Marketing2016 @BrandQuarterly 50 Marketing Thought Leaders Over 50 Maybe life really does begin at 50 In their latest issue, Brand Quarterly honored the top “50 Marketing Thought Leaders Over 50.” And while we like to think we’re ageless over here at Blue Focus Marketing, both Mark Burgess and I were nevertheless honored to be recognized […].
    [Social Media] 7 Practical Tips for Social Media Success in 2017
    In social media, we read list up on list of what will be new and what will die next year. And while I enjoy those lists as much as the next person, I don’t want to throw another one of “those” lists… The post 7 Practical Tips for Social Media Success in 2017 appeared first on Jenn's Trends. Social Media digital marketing online marketing social media social media management social media strategy social media success social media trends
    [Social Media] Social Media For Photographers: Be Seen On Social Media
    The growth of social media has drastically impacted the importance of good photographers. However, social media also brings in a lot of challenges for photographers just entering […]. The post Social Media For Photographers: Be Seen On Social Media appeared first on Devumi. Facebook Instagram Resource Twitter content marketing facebook marketing hashtag marketing instagram marketing social media marketing twitter marketing twitter marketing strategy
    [Social Media] Creating a Communal Narrative: A Case for Skipping the Press Release
    The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media. But together, they: Wove a communal narrative that illustrated what earned media can’t: the culture behind our brand. What would you lose by replacing the press release with an owned-media approach? Guest Post by Rebekah Iliff.
    [Social Media] How to Measure Instagram Stories ROI
    Social media is an amazing tool for building strong relationships. No matter how wonderful and useful, your social media profile will always be rented space. Just like you set specific goals when you use other social media platforms it’s paramount to set real, trackable goals for Instagram Stories. Instagram Social Media Marketing instagram Instagram stories ROI Social Media Social ROIInstagram Stories is all about building powerful, long lasting relationships with your followers by showing them your human side.
    [Social Media] 21 Instagram Accounts to Follow for Brand Inspiration
    Here at Sprout Social, we take pride in our design and visual aesthetic, which we transcribe into our social media analytics and reporting features. Having visually appealing tools and reporting can make social media management simply more manageable. But as many designers and social media managers will tell you, they get a lot of inspiration from the people and brands doing it right on platforms like Instagram. Your social presence means a lot to people. To stand out in the crowd, your brand might’ve adopted Instagram. AirBnB. Tesla.
    [Social Media] 4 Reasons Why Vine Couldn’t Keep Up
    Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Keeping these invaluable influencers top of mind—for example, Instagram’s latest advertising update –is crucial for social platforms as their support and engagement can arguably become a make-or-break situation. We’ve seen creators voice a need for more monetization opportunities from social media platforms. Twitter acquired Vine in its infancy.
    [Social Media] How Often Should I Post on Instagram?
    How often should you post on Instagram? Seeking advice can be overwhelming because everyone states a different best practice. Everyone’s advice is different. Searching online reveals varied answers. Brian Hughes says post once per day. “Aim to post once per day , every day. Don’t spam your followers with more than two daily posts!” ” Another writer  warns, “Try not to post more than 7 posts per week on Instagram. There is an unspoken rule that you should not post multiple times per day on Instagram.”. One blogger recommended posting “ 1.5 What a dream!!
    [Social Media] It Starts with People: Lessons from Social Media Personalities for Brands
    Take, for example, the media retreat at which I met these and other top ambassadors. So what can marketers learn from social media personalties (and the rare brands) who reach and engage followers at a level often challenging for brands to match? I What to Do About It:  If your brand is more on the “glossy” side, begin posting one “authentic” post on Instagram (or the social network you are most active on) weekly. What to Do About It:  Does jumping on the bandwagon work better on one social channel than the other? Kindness always wins.
    [Social Media] What Your Brand Can Learn From Dollar Shave Club’s Ad Performance
    To understand the performance of the ads online, I began collecting data across social, forums, reviews, and the web, using Simply Measured. Key Takeaways, and Where Social and PR Intersect. When you create ad (and non-ad) content that adheres to these principles, you’ll gain more than an engaged fan base and greater awareness on social: you’ll also generate PR for the work you’ve done. Social MediaIt wasn’t easy building the Dollar Shave Club into the Billion Dollar Shave Empire. 2017 Digital Marketing Predictions From the Experts Download.
    [Social Media] Netflix Lets You Download Movies Now, Facebook Will Have Some Cools Games Soon And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Netflix. you did it! Adobe says that $3.45
    [Social Media] The Social Media Content Management Plan for Success
    Content is the lifeblood of social media. Before you start randomly Tweeting and posting pictures on Instagram, create a social media content management plan to guide you along the way. Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy. As your company and social following starts to grow, you spend more time responding to Tweets and juggling multiple profiles. Choose the Right Social Media Content Management Tools. But what does that look like? BuzzSumo. Google Analytics.
    [Social Media] Facebook Enhances Pages for Business | Social You Should Know
    All that and more, in this week’s Social You Should Know. Our friends at Social Media Examiner shared this quick how-to post if you want to change yours. See several other tips in this article and infographic from Social Media Today. And finally, what’s the hot new thing in social media this month? The post Facebook Enhances Pages for Business | Social You Should Know appeared first on Ignite Social Media - The original social media agency. Remember when Facebook pages were a thing and we all built tabs?
    [Social Media] The 10 Best Social Media SlideShares of 2016 to Get You Ready for 2017
    So, here’re 10 of the best social media SlideShares of 2016 to enhance your social media marketing in 2017. I’d love to hear if you have a favorite in this list or a favorite you’d want to add. 10 Best Social Media SlideShares to Enhance Your Social Media Marketing in 2017. 1. While this SlideShare deck is on creating stunning presentations, I think it’s great for designing awesome social media images , too. They are not only great for blog posts but also shareable on social media.
    [Social Media] PB170: 9 Ways to Stay Inspired and Avoid Bloggers Burn Out
    We work in a space, which is very often described as social media, as being a social space, but most of our interactions if you’re like me are online and in virtual nature. One of the great things about the space that we operate in as bloggers and as people in podcasting and on social media, is that we are operating in a space that is always changing. How to Stay Inspired and Avoid Bloggers Burn Out. In today’s lesson I want to talk about blogger burnout and how to avoid it. It can happen in different ways and for different reasons. Full Transcript.
    [Social Media] 4 Ways your Brand Can Get Festive This Holiday Season
    Here, I take a look at some of the most engaging pieces of content published by brands on social media around Christmas. Brands use social media to announce these holiday-themed products. Featuring this in your social media accounts and your email blasts can do the trick. Social media holiday campaigns have become all the rage recently. Take a look at some of the holiday campaigns from last year that took the social media world by storm: John Lewis. Promotion is another key part of your social media marketing strategy.
    [Social Media] The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson [SSM020]
    In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences. huge thank you to Tyler for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking into podcasting – an extremely popular and powerful marketing medium for brands and businesses.
    [Social Media] 6 apps that will make you a better blogger right now
    Social Media Tips and Tricks Social Media Tools bloggingWant to up your game as a blogger? These apps will make that sooo much easier!
    [Social Media] Massive Non-Obvious Trends For 2017 With Rohit Bhargava - This Week's Six Pixels Of Separation Podcast
    social media. Episode #543 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. My friend,  Rohit Bhargava is a "non-obvious" trend curator, founder of the Influential Marketing Group , and an expert in helping brands and leaders be more influential. He is the bestselling author of five business books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower (check out Likeonomics , Personality Not Included , Always Eat Left Handed , etc.). In a word: awesome. audio. brand.
    [Social Media] #SproutChat Recap: Best Practices for Distributing Content From Brand Advocates
    But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. — D2 Media Solutions (@D2MediaSLN) November 30, 2016. Don’t be afraid to authentically tap into your existing employee base and excite them to share social content on behalf of your brand. A4 Let your employees know you’d love their help in sharing content in their social channels or during relevant customer convos. Marketers know that content drives traffic. A6: What works well on one channel may bomb on another. 4lIOgM2usV.
    [Social Media] The Weekly Digital Marketing Round-Up
    But even if you check Twitter every five minutes, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a hot-off-the-presses study, a new ad campaign. 89% of marketers surveyed are happy with the authentic brand content created by social media influencers. News & Events Social MediaThe digital marketing world is evolving quickly. To remain competitive, we must understand the entire ecosystem, not just the topics specific to our jobs and responsibilities. We’ve got you.
    [Social Media] Gin and Topics: American Kids Try French Food
    Social Media Top 5 a priest air new zealand american kids an imam french food goggles kelly dietrich locknet lou draper mannequin challenge mattie dietrich mr. d slack community summer wonderland tony gnau whitney fayOn this week's Gin and Topics, American kids try French food, a little boy has lost his goggles, New Zealand is fed up with winter wonderlands, and more. Gini Dietrich has them all for your viewing pleasure. The post Gin and Topics: American Kids Try French Food appeared first on Spin Sucks.
    [Social Media] Engage With Your LinkedIn Company Page Network From the Smart Inbox
    This network shift has positioned LinkedIn® Company Pages as an integral component of an organization’s social communication strategy. From marketing and content teams managing the content calendar to social media and community managers engaging with comments left on their Company Page posts, everyone is involved in optimizing your business’ impact. That’s why Sprout’s  collaboration tools work to facilitate communication across your team to enhance your brand’s social communication. Sprout is excited to announce the next step in our LinkedIn® integration.
    [Social Media] The Spin Sucks Inquisition: Jon Schickedanz
    FollowFriday follow Social Media dracula ed harris luke cage robert parker the alliance labs westworldOn this week's Spin Sucks Inquisition, you get to meet Jon Schickedanz. Jon is the founder of The Alliance Labs in Chicago, which you'll learn more about during this interview. Gini Dietrich also leads him down the path of Luke Cage, Westworld, Ed Harris, and more. The post The Spin Sucks Inquisition: Jon Schickedanz appeared first on Spin Sucks.
    [Social Media] Beginner’s Guide to Creating Images for Social Media [Infographic]
    If you’re ready to start creating images for social media that stop fans in their tracks when scrolling,  then you’re in the right place. . So you’ve heard how important visual content is, and you figured that you’d better jump in and start creating images for your social media posts… right? You can use some or all of the following tips when creating images for social media. With so many social media platforms available, how do you know where to start when creating images? But where in the heck do you start?
    [Social Media] How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
    On social media, Black Friday was talked about a lot more than Cyber Monday, generating 3.9 Black Friday and Cyber Monday have become synonymous with deals and offers, hence it was no surprise to see these words appear as the top keywords in social media conversations for both days. However, it is interesting to note that the only retailer that appears in top keywords for social conversation on both the days is Amazon , as the online retailer captured the largest share of conversations for both Black Friday and Cyber Monday. News & Events Social Media
    [Social Media] Top 5 Webinars of 2016
    Imprev Webinar: How to Create Your Brokerage or Franchise Social Media Strategy from Soup to Nuts from Katie Lance on Vimeo. Do you feel overwhelmed with your brokerage’s social media? In this webinar hosted in partnership with Imprev, we covered the ins and outs of putting together a social media strategy for a brokerage or an office. During this one-hour free course we discussed who to have in place to manage your social media, how to best use social media for recruiting and retention and how to help your agents with social media.
    [Social Media] The 3 Types of Social Media Metrics That Matter to You
    This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Despite the challenges, a defined social media strategy combined with proper measurement can lead to real business and marketing wins — and set the structure to find the return on investment (ROI) of your social media marketing efforts. Business metrics are the overarching goals for social media that align with your brand’s business objectives. Download the 2017 Social Marketing Planning Guide below.
    [Social Media] Six Links Worthy Of Your Attention #337
    One thing is clear to anyone who has worked in a newsroom: Not all fact-checking decisions are black and white.' We are going to have an increasingly tough time being media literate and getting accurate journalism unless we all step up and try to get our media mess fixed. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . He has even described his own statements as mere ' pening bids' in a negotiation.' Hugh for Mitch).
    [Social Media] A 10-Step Approach to Launching Your First Influencer Marketing Campaign
    Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers How to Better Define Your Buyers to Boost Engagement Online Four Email Drip Campaigns to Extend Your Communications Program.
    [Social Media] This Holiday Season: Celebrate Your #DigitalFam With Us!
    What a year it has been for social media–from the introduction of Snapchat Memories and Instagram Stories, to the expansion of live video and new character limits on Twitter. But there’s one thing that stands out above all others to us here at Simply Measure: the introduction of social attribution. Since its creation, social media has been the black sheep of the digital family: unique, intriguing, and a bit immature. This holiday season, with social attribution, we’re thrilled to welcome a new, more sophisticated social marketer into the #DigitalFam.
    [Social Media] How Team Sprout Uses Organic Post Targeting to Reach Its Audience
    They say timing is everything and when it comes to social, the old adage isn’t too far off. Now more than ever it’s important that social messages are shared at the right time, to the appropriate audience and on the proper social network. While it can vary by social platform, optimizing timing of posts by comprehending your followers’ needs and behaviors is a significant piece of a successful social strategy. Reaching more customers with the content they want to see and pursuing leads using social media is a great way for businesses to boost revenue and sales.
    [Social Media] Whose Data Is It Anyway?
    The feeds that GeoFeedia was pulling from were actually public pipes from the social media brokers, so technically, if you had a lot of time and energy, you could go get this information from the social media sites anyway. Other general-purpose social media tools mimic GeoFeedia’s level of access but serve a different purpose. If someone didn’t want to be found, they would be unlikely to post on public social media sites. This might be the year we all broke Twitter. This is a tough one. Privacy vs. convenience. If not, we can opt out.
    [Social Media] Hot Association Jobs – December 1
    Here are some of the most interesting jobs you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy ,  digital  and  technology. The manager will be responsible for communicating the association’s activities on a regular basis through various media, communication channels, and developing partnerships with industry partners. Voices for Illinois Children is an independent advocacy organization that champions strong public policies and investments for all children in our state. Hurry! photo credit ).
    [Social Media] 5 Facebook Ad Types That Improve Mobile Engagement
    Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. 1. If you get overwhelmed with messages, try a social media management tool like Agorapulse to help you sort your messages and to inform team members who has seen which private message. 2. With retargeting, engagement on social media through Facebook Ads can be more effective than advertising on cold users. 5. He is a fan of social advertising, marketing automation and kayaking. Canvas Ads. Retargeting.
    [Social Media] Content Marketing: The Thirst for the How
    How can social marketers learn to stop dreaming and start doing? Branding Content Marketing Employee Branding Lynda.com Social Media Marketing The Social Employee Workshops & Training
    [Social Media] Digital Marketing Predictions from the Experts: 2017 Edition
    We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. What is your digital/social marketing prediction for 2017—in three sentences? How will brands tie social/digital to business results in 2017—in two sentences? Brands will look deeper into the two ends of their marketing funnel and how social can influence these elements. What is the #1 thing brands can do to take social out of the silo in 2017— in one sentence?
    [Social Media] Twitter Tips for Your Business to Follow Into 2017
    When 75.3% of people make a purchasing decision because of what they’ve seen on social media, you need to make sure your Tweets stand out from the crowd. — Sprout Social (@SproutSocial) November 9, 2016. Focus on Social Customer Service. smooth social customer service experience ensures that you have returning customers. Creating social media videos does not have to be daunting. Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. Tweets used to last only for a few hours in a user’s timeline. SproutChat.
    [Social Media] 37 Free Marketing and Social Media Classes to Elevate Your Skills Today
    When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. It’s enough to wonder … Where can you go for the best, most useful marketing information? I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Free Online Courses to Learn and Improve Your Social Media Marketing Skills. 1.  Tool
    [Social Media] How advanced marketing automation tactics can increase sales
    When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. We need to think about social media as part of our overall marketing solution not a separate island. The post How advanced marketing automation tactics can increase sales appeared first on Social media and content marketing technology. Social Media ToolsImagine two scenarios: Person A:  They are not following you but they see an update reshared by a fan on Facebook. Analyzing visitors to your website. Summary.
    [Social Media] How to Create Consistently Valuable Content for Your Blog
    Social media metrics. Social media is of no lesser importance, as it is one of the largest sources of user data in the world. Alexander Novkov is Marketing Expert at Kanbanize where he specializes in content marketing and social media. Before getting into the tech world he was an economic reporter for the Bulgarian media OFFNews. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. The art of blogging. Every professional can tell you that writing is the easy part of blogging. What interests them?
    [Social Media] Quick replies and welcome messages bring personalised communication opportunities for all
    Blog Platform Blog Social Media Strategy Twitter MarketingIt’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. And, by and large, companies enthusiastically work to resolve issues to the satisfaction of both sides. You can read Twitter’s full blog post here.
    [Social Media] Can You Really Use Twitter for Sales?
    Consumers are now expecting businesses to answer their concerns on social media. tweet can often be an invitation for help, but it’s never a request for hard sell,” writes Carl Henderson , a social media and content marketing manager for Salesforce in the UK. Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Create Promoted Tweets. Image Source.
    [Social Media] How to Increase Content Discovery on Facebook, Instagram, and Twitter
    So, what can you do on social to make sure your content gets seen? Social MediaIf nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For For marketers, making effective and powerful content is the holy grail of success. But, But, all too often, marketers are disappointed by the content’s performance. This is not a function of quality, but of discoverability. So, Here are a few tips for Twitter, Facebook, and Instagram. How to Get Your Content Discovered on Twitter. Identify Your Most Powerful Content.
    [Social Media] 7 Top Personal Branding Goals To Develop Your Social Brand Strategy
    Yet, why do people still hide behind social media logos and contact forms? It seems they either don’t understand or are afraid to come out from behind the social media corporate wall and show their true human side. Take a listen to the 227th episode of the Social Zoom Factor podcast for 7 Top Goals of Personal Branding. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. iTunes.
    [Social Media] Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]
    huge thank you to Stefanie for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers looking for the best ways to start, grow, and nurture successful marketing and social media events. You’ll also learn other great things like: How social media can help you market and grow your offline community. Social is one of those, social is something that we integrate into a marketing campaign. We have an audience on social. The Science of Social Media is proudly made by the Buffer team.
    [Social Media] What Makes a Good Social Employee?
    Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Many social programs fail because they lack clear objectives, guidance, and buy-in. Employee Branding Lynda.com Social Business Social Media Marketing The Social Employee Workshops & TrainingDo you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Before you cut your employees loose, […].
    [Social Media] 3 Ways Retailers Can Leverage Facebook Location Pages
    The post 3 Ways Retailers Can Leverage Facebook Location Pages appeared first on Ignite Social Media - The original social media agency. Facebook Marketing Local Social Media Media Buying Social Advertising Social Media Strategy Facebook Local Targeting Facebook Location Marketing Facebook Location Pages Facebook Pages Facebook targeting Location Advertising Location Pages Location Pages on Facebook Location Targeting location-based marketingHere are some key ways retailers can get the most out of Facebook location pages.
    [Social Media] 12 Ways to Use Instagram for Small Business
    Out of all of the newer social networks, Instagram does a lot to set itself apart. However, with social media management tools like Sprout that integrate with Instagram , it’s a lot easier to get started, no matter what size your business is. It’s a good idea to connect your company’s social accounts. This is particularly true if you already have social media profiles with a strong following. In the past (pre-social media) influencer marketing required huge budgets to get athletes and actors to endorse your products.
    [Social Media] November Social Media Recap
    Politics can be kryptonite for public relations, and this month anyone looking for news and… Read More.
    [Social Media] It’s Time to Take Facebook Seriously for Location Marketing
    Even better, Facebook is giving you tools to succeed on the world’s largest social network. In October, Facebook added more tools  that will capitalize on its scale to make the social media platform an even stronger location marketing hub, especially for on-demand ecommerce. But as interesting as those social features are, the on-demand tools really jump out at me. If you’re a business that manages Facebook pages for your locations, you need to take a fresh look at how you’re using your presence on the social network.
    [Social Media] The Ultimate Guide to More Social Media Shares
    Whether you are using Facebook, Twitter, Instagram or any other social media platform one thing is true: social sharing matters! Social sharing creates awareness of your brand, increases ROI and multiplies your fan base.  So let’s improve your bottom line with this handy guide to more social media shares. 1. Before we begin to explore the best ways to get more social shares you need to check out your own website. Best Tool:  WP Social Sharing  is fully responsive, easy-to-install and maintain, and customizable for the look of your site. 2.
    [Social Media] PB169: Single Author Blog to Multi Author Blog – How to Make the Transition
    just did it all. I did all the writing, all the social media, all the marketing – everything. The first couple of years in my blog, I did all the writing. I did all the marketing. I did all the social media. I did all the community management as well. also would share the stuff they were doing on our social media accounts to build that relationship in some ways as well. would give them some examples of what others had done, usually others who had a bit of a profile as well, to build a bit a of social proof. ProBlogger Job Board. Here it is.”
    [Social Media] Facebookers Are 2.5 Times More Likely To Read Fake News Plus More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Many assume that because young people are fluent in social media they are equally savvy about what they find there," the researchers wrote. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Our work shows the opposite."
    [Social Media] Paid advertising on Facebook: the boost your content needs?
    Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. Does it offer the user something of value or drive an action?
    [Social Media] Social Media Ecommerce: The Complete Guide to Social Shopping
    Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. It’s up to brands to move to social to find new customers. People Are Already Talking About You.
    [Social Media] 5 Innovative Social Media Campaigns of 2016
    Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Sorry, not sorry.) So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. know it’s probably not a huge surprise that Disney could do something really great on social, but what truly interested me about this campaign was that they didn’t directly try and sell or promote any of their products. ShareYourEars.
    [Social Media] How To Boost Your Social Media Like a Boss
    Social media marketing is evolving at rapid speed. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. The other side of this coin is creating content that reaches your social media goals. Focus on developing a social media marketing plan to provide high quality materials that help reach your SMART marketing goals. More isn’t better for social media content.
    [Social Media] #SocialPR Spotlight: Duncan Alney
    I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! Introduce yourself – who are you and what do you do? I’m Duncan Alney. I’m the CEO of Firebelly Marketing, a social media marketing agency. Why do you care about Social PR? Social and PR are interwoven together. What’s your secret Social PR Superhero power? How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers? What is one Social PR campaign you’re in love with? One doesn’t come to mind.
    [Social Media] Increasing Your Completion Rates – How to Get Participants to Finish Your Course
    This engagement can come in many forms, including group calls, a forum or even a private social media support group. From ProBlogger Expert Sam Nordberg. Online courses are all the rage right now, but sadly, there are some staggering figures when it comes to completion… and not in a good way. Seth Godin shared on Tim Ferriss’s podcast once that most online courses have a drop off rate of 97% , and even his own courses have a drop off rate of 80%. That means that only 20% of the people who sign up for the course actually get through to finishing it. Yes, just 7%. Simple as that.
    [Social Media] Why Community Building is a Responsibility
    by Laura Petrolino Laura–Community is a crucial element not only of social. Community Social Media community community building community development laura petrolino online community Thanksgiving wayside food programsAs communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsibility appeared first on Spin Sucks. Comments LOL!
    [Social Media] Why Community Building is a Responsiblity
    Community Social Media community community building community development laura petrolino online community Thanksgiving wayside food programsAs communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsiblity appeared first on Spin Sucks.
    [Social Media] You Have More Content than You Realize
    Proper utilization of infographics, blog posts, or social media delivers “quick hit” content that increases your reach exponentially. This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Look out for the next posts in the series! ————-. Generating content can be an arduous task.  Not only does it need to effectively convey your key message, it must accomplish this efficiently and in a unique way.  Once they read and digest it, they expect more.
    [Social Media] Top 10 Black Friday Brand Social Media Posts
    Brands took to social media to announce amazing discounts, contests and giveaways and more. Patagonia won social media audiences’ respect with a promise to donate all of their sales proceeds to environmental causes. Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Amazon.com. Mary Kay. Old Navy.
    [Social Media] Finding What Fascinates With Julie Klam - This Week's Six Pixels Of Separation Podcast
    social media. Episode #542 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Our team at Mirum has launched a interesting program for InterContinental Hotels & Resorts. It's a series that takes places across multiple InterContinental properties to tell stories that will get consumers excited about what travel brings into their lives (beyond visiting a different city or country). The first part of this program has been focused on the theme of "fascination. I've been a fan of her work for a long time. Julie So what makes us fascinated?
    [Social Media] Community Discussion: Guest Post Pitching Strategies
    Posts like  How I Turned a Guest Post into 3 Million Visitors and Over 150,000 Social Media Shares ,  Grow Traffic to Your Blog Through Guest Posting and Creating Content for Other Blogs, Forums, Media and Events , 5 Ways to Creatively Brainstorm Guest Post Ideas , and alllll of these. As the editor of ProBlogger for the last three years, you can imagine I’ve seen every. pitch. when it comes to guest posting. Writing “I really enjoy reading your blog [link] – I know our URL! Including it in your pitch isn’t necessary. No thanks! Community Discussio
    [Social Media] The Clever Girl’s Guide to Client Seduction
    You don’t want any potential clients to swipe right as soon as they see your social channels , so make sure you’ve got them working for you. Nobody else will promote you like your happy customers , so make sure you’re still showing them some affection every now and then – this could be through something as simple as a heartfelt email or a social media shout out. Social Media & Online Marketing blogging and content marketing blogging for business business marketing tips small business marketingYou need to do the dance. On the prowl. What’s your type
  • DEVUMI  |  FRIDAY, NOVEMBER 25, 2016
    [Social Media] Social Media for Authors: Get Social To Get Published
    This is why the social media for authors tactics […]. The post Social Media for Authors: Get Social To Get Published appeared first on Devumi. The life of a beginning author is difficult. Trying to get your first story published is going to be a struggle as you go from one publisher to the next. Getting people to then actually read your work is an even harder challenge to go through. Case Studies Facebook Tutorials Twitter YouTube Community management content marketing Engagement facebook marketing hashtag marketing video marketing youtube marketing
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    How to Repurpose Content for Maximum Social Reach | Hootsuite. 10 Facebook Marketing Tips for the Holiday Season | Social Media Examiner. As November winds up (and plenty of you are still enjoying what’s left of the Thanksgiving weekend), Instagram continues to roll out Snapchat-style changes, we have some epiphanies courtesy of Seth Godin and Unsettle blogger Sarah Peterson, and thinking from the point of view of our customers (those of us who have them!). The internet never sleeps! The 5 Words That Changed My Content Marketing Strategy | The Huffington Post.
    [Social Media] How do Cafes in India Brew Engagement on Social Media
    Evidently, they are doing a great job on social media, making people like me crave for a hot cup of joe. Luckily, I have Analyze at my disposal to check how well these cafes do on social media. By now, we have accepted that quality wins over quantity any day on social media. Social media content is a great way to get your audiences interested about such initiatives. After a hectic week, I really need some quality café time. Read a book, meet a friend, listen to some blues, wolf down a muffin… The weekend can’t get here any faster! Reach.
    [Social Media] 10 Ways Small Business Can Use Facebook Live Video Streaming
    Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Just like any other form of technology, digital marketing or social media network, it’s not what the technology can do for you, but what you can do WITH the technology. Take a listen to the 226th episode of the Social Zoom Factor podcast where I share 10 easy ways you can start using Facebook live for real business results today! Sign up here->   Social Profit Factor . Sign up here->   Social Profit Factor .
    [Social Media] What’s Driving Social Conversations This Shopping Season?
    2017 Social Marketing Planning Guide Download. As we approach the big shopping event this Friday, let’s take a look at what is being talked about it on social media. Social media users are already excited about their holiday shopping and are discussing about various deals, offers, retailers available to them. Best Buy was the second most talked about retailer on social media, however, in terms of brand interactions in the data period on the above mentioned channels, Walmart received 6 times more interactions than Best Buy.
    [Social Media] Welcome Social Media to the Digital Family
    Since its conception, social media has been the black sheep of the #DigitalFam, marching to the beat of its own drum: unique, intriguing, a bit immature. But in 2016, with the advent of social attribution , we saw the end of that era. No longer are social marketers limited by what they can or can’t show with data. Social media, its audience and its marketers have come a long way in a short period of time. 61% of marketers reported this as social media marketing’s biggest challenges. Social MediaSource: Forrester.
    [Social Media] The Thing About Disruption
    Try to connect with them on one of the many social media channels, and pay attention to how long it takes them to respond (if they even respond at all). social media. How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy breathing of disruption on their shoulders. Look and see how many apps this brands has published. Brands are a little delusional. Brands should be less delusional.
    [Social Media] We Are Not (That) Social Media
    Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. Would you agree that if you were to split up your marketing efforts by traditional media and social media that your social media activity acts like a conversation? It's a well known turn-of-phrase that social media is anything but social. media. social.
    [Social Media] Save Time and Effort With Facebook Saved Audiences
    Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., Jackson Salzman  is a paid social account analyst for digital performance agency Elite SEM. There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it.
    [Social Media] 6 Creative Social Media Tactics to Produce Better Content
    Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1. Social media posts with images see 650% more engagement than text-only posts. Social media is dynamic, and your content strategy has to be as well. — Sprout Social (@SproutSocial) November 16, 2016. Happy Friday! Memes.
    [Social Media] 3 Changes in Social Media We’re Thankful for This Year
    This holds true for the world of social media, also. Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. There have been some major changes to the industry and in the spirit of Thanksgiving, we’re going to recap the three changes in social media that we’re most thankful for this year. 1. The announcement from Twitter that they would stop counting media attachments as 23 characters and that @mentions wouldn’t be included in the character count for a reply was a biggie.
    [Social Media] Six Links Worthy Of Your Attention #336
    Leonard Cohen on Moonlight, the Mystique of Creativity, His Influences, and Why He Loves It When People Cover His Songs - Brain Pickings. "In all of the media chaos that has surrounded the US elections, I would hate to think that the death of Leonard Cohen is getting drowned out by a world of fake news. media. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The code I'm still ashamed of. What have we wrought?" gigot.
    [Social Media] 7 Tips to Optimize Your Social Media Conversions
    We know how powerful social media can be for branding. But there’s another side of social media that’s equally important–converting social media followers into leads or customers. Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.
    [Social Media] True or False? Revisiting Our 2016 Social Media Predictions
    2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. When Snapchat was first introduced, who would’ve thought it would grow to be as big of a social channel as it is now? Social Buying Will Continue to Take Off. Social ad spending has always been a growing piece to the social media puzzle. We decided to consult our media buying expert, Misi McClelland, for the answer. Snapchat Will Die a Quick Death.
    [Social Media] 3 Simple Tactics for Using Twitter as a Traction Channel
    If yes, then no social media channel is going to be right for you—try advertising. This bombardment of information is happening all across social media, and at this point, it’s just part of playing the game. No one is on social media to download your stupid e-book. He responded “ Social Media Marketing World 2016 ,” which I also happened to have attended (and it’s also my favorite). Congratulations, you’ve just started a conversation on social media. Wondering if Twitter could be the marketing tool your business needs?
    [Social Media] How Can Twitter Analytics Tell You If Your Tweets Stink?
    Time is money for busy business owners , and their social media managers, and Agorapulse understands that better than most. Once I select the account I want, a new dashboard is opened for that specific social media account. All Social  Media Analytics In One Place. Did I mention that with one dashboard, I can access the analytics for nearly all of my social media accounts? The idea that social media could decide the 2016 election has been talked about since the campaign began. How do you know people like what you tweet?
    [Social Media] Your Best Year in 2017 – 3 Steps to Setting Content Goals
    The post Your Best Year in 2017 – 3 Steps to Setting Content Goals appeared first on Socially Sorted. Social Media Strategy Content Marketing ProductivityAre you ready for your best year in 2017? Want to get started early this year?  . In this post I  share 3 steps to set content goals for your best year in 2017.  . I’ll be the first one to put up my hand and admit that I am not naturally a goal setter and I AM naturally a procrastinator. intend to do them next year as well! STEP 1:  Survey Your Audience. what their single biggest challenge is… or.
    [Social Media] Fake News On Facebook And Happiness Without Social Media - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . The problem? Fake news. What is this?
    [Social Media] Should You Move Your Blogging Site To HTTPS?
    By ProBlogger SEO expert Jim Stewart of StewArt Media. You’ve no doubt seen the subject of HTTPS in the media recently – the importance of applying it to your blogging website in order to preserve your Google rankings has been widely reported. Update your Google Maps listing, social media accounts, and business listings. Jim Stewart, CEO of StewArt Media , is a recognised digital marketing expert. But what does it mean for you? Do you have to drop everything and start the process of moving over right away, or will it pay to wait a few months?
    [Social Media] Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
    Social media is a two-way street, and it works best when you’re listening to your audience as well as sharing content with them. Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day. No replays. Let’s dive in and show you how you can use Instagram’s newest features.
    [Social Media] A Complete Calendar of Hashtag Holidays for 2017
    Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years. This post A Complete Calendar of Hashtag Holidays for 2017 originally appeared on Sprout Social.
    [Social Media] 5 Psychological Tips for Selling on Facebook
    Selling on Facebook takes time and effort by your marketing and social media team. To track your marketing campaigns on Facebook, use Sprout Social’s Facebook management tools to simplify your social inbox with message tagging capabilities. This post 5 Psychological Tips for Selling on Facebook originally appeared on Sprout Social. We as consumers like to think that we’re above marketing tricks. We’re savvier than when we were shopping 10 years ago. We use tools like price-comparison apps and budget-prompted push notifications to help us shop better.
    [Social Media] Your Social Media Manager Resume Better Have This
    With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. However, the bad news is that nowadays, it’s likely anyone who has their own personal Facebook profile considers themselves a capable social media manager. The worst news is that these same gurus and ninjas are also applying to the social media management jobs you are.
    [Social Media] Big Changes at Instagram | Social You Should Know
    Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know. Future of Social Media in 2016 Report. A new report from Buffer looks at trends in social media according to a survey of over 1,200 marketers. Major findings include the struggle to make more videos, the fact that 80% of marketers are not using social media for customer support and the continued abandonment of Google+ by marketers. Twitter Adds Strong Mute Tools. Take a look.
    [Social Media] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. 2016 has been a period of consolidation for many of the biggest social media platforms out there. Social Media Marketing
    [Social Media] Social Media ROI: How to Connect Social to Real Business Results – Neil Patel [SSM018]
    We’ve found that one of the biggest challenges  for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. But where does social media fit best ? huge thank you to Neil for packing this episode with great insights and actionable takeaways for social media managers and marketers looking to demonstrate the true value and ROI of social media.
    [Social Media] 7 Little Tricks To Achieve The Best Results In Social Media
    Everyone wants a shortcut to social media success but sadly there is no “easy button.” ” I’d like to share seven proven little tricks to achieve the best results in social media. They’re sure to give you a boost in your social media results. Sometimes I share practical, step-by-step social media articles but this one is more about the bigger picture on how to create meaningful social media that will result in success. I’ll share some tools at the end of the article to make sure you’re ready to roll. 1.
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