TRADESMEN INSIGHTS | WEDNESDAY, JULY 29, 2015
[Social Media] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
The 2015 Social Media industry report from Social Media Examiner said 88% of B-to-B companies use LinkedIn and 41% cite it was their most important platform. Marketing Tips Marketing Tools Social Marketing how manufacturers can improve their linkedin profiles how to promote your company using linkedin jeffrey cohen socialmediab2b.com tips on improving linkedinBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. LinkedIn by far is the best tool for B-to-B users in my opinion. Better get going on creating one. Keep it up to date with current news.
SOCIALFISH | WEDNESDAY, JULY 29, 2015
[Social Media] Maddie’s Must Reads for July – Social Media Edition
A few social media goodies handpicked by me that I think you need to see: A Teenager’s View on Social Media – “written by an actual teen” – very, very eye-opening. Also, part 2 – What Teens Really Think about YouTube, Google+, Reddit and Other Social Media. If you’re trying to reach teens through social media, or if your members are trying to reach teens through social media, or if you have kids who are teens, or just if you’re interested in one take on how they see the world through social media eyes, read these.”
SPIN SUCKS | WEDNESDAY, JULY 29, 2015
[Social Media] Four Ways to Keep Content Fresh
They aggregate a bunch of content every day (at least 10 articles) around one topic (I subscribe to entrepreneurship, leadership, and social media). By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. As it turns out, employees were putting broom handles in the blenders to see if they would blend. And they would.
PROBLOGGER | TUESDAY, JULY 28, 2015
[Social Media] How to Develop the Right Plan to Grow Your Blog’s Readership
Ways to Attract More Readers to Your Blog: Social Media Examiner. We’re getting to the end of our time together, and in these last few days I like to look to the future and see how we can use what we’ve learned over the last few weeks on our blogs. Today’s challenge is a simple one, although it might take you a bit of time, but it shouldn’t be skipped. We’re going to switch from creating content and the day-to-day of building community with our readers, and do things that are a little more long-term and strategic. We’re almost there!
SOCIALNOMICS | TUESDAY, JULY 28, 2015
[Social Media] Top 10 Online Resources for Successful Social Media Marketer
You have to rely on social media, ads, keywords, promotional articles, and other methods in order to make your products and services more successful. This online tool gathers information from several social media websites and blogs, with the purpose of providing marketers with a list of trending topics. Social Media Today. Featured Social Media social marketing social media marketing social networkingAll marketers know this for a fact: their work is dependent upon the online resources they use. Kissmetrics.
PUSHING SOCIAL | TUESDAY, JULY 28, 2015
[Social Media] 3 Reasons Why Your Blog Isn’t Generating Any Leads
Blog Business Social MediaYou need sales. Sales happen when you have a steady river of leads making their way into your sales process. Content marketers rely on their blog to attract readers and efficiently turn those readers into leads. But what happens when your blog fails to get the job done? What should you do? We’ll discuss three reasons why your blog may be underperforming along with a few recommendations to put you on the right track. Before we continue, understand that our recommendations are meant for businesses using blogging as a lead generation tool.
SPIN SUCKS | TUESDAY, JULY 28, 2015
[Social Media] Caught in the Busy Trap: Is it Making Us Less Productive?
You can certainly be busy reading blog posts and participating on social media and creating content…without actually driving a real return-on-investment. I’ve been there. I get it. By Gini Dietrich. couple of years ago, the The New York Times had a great OpEd about how busy we are. The author, Tim Kreider , relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try to make it. The Busy Trap. danced. laughed.
IDACONCPTS | MONDAY, JULY 27, 2015
[Social Media] You Won the Lottery, Now What? [Infographic]
The second one is that while you may be tempted to go on a social media spree to let people that you have won the BIG ONE, you should avoid the spotlight because lottery winners immediately become targets to scam artists and thieves. In life, there are good problems and bad. When you win the lottery, bliss may be replaced with shock when you find the change that a huge monetary prize has on your life and that of your loved ones. After finding out that you now, there are two key action items that you need to follow. Business & Marketing
SOCIALNOMICS | MONDAY, JULY 27, 2015
[Social Media] Keeping Your Readers Engaged Using Social Media
31% of website traffic now comes from social media. What this should tell every e-commerce organization is that, as this trend continues, their social media accounts and pages will be the most critical sources of consumer engagement, and the single most important vehicle for getting visitors ultimately to their websites to be further engaged and, ultimately to be converted. Readers want several things when they use social media. You don’t want to publish it on your social media page, because you want that reader to come to your site.
FIREBELLY | MONDAY, JULY 27, 2015
[Social Media] A Clever Way One Retailer Brings Pinterest From Online To In-Store
It Provided Social Proof. The post A Clever Way One Retailer Brings Pinterest From Online To In-Store appeared first on Firebelly Marketing | Social Media Marketing Agency. Pinterest Social Media MarketingThis weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. It Stood Out. It Lead To A Sale. Not sure where to start?
TWIST IMAGE | MONDAY, JULY 27, 2015
[Social Media] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. It happens to me all of the time. hate it. Kind of a pain. billion.
FEVER BEE | MONDAY, JULY 27, 2015
[Social Media] Why Your Community Isn’t Growing (And How To Get Unstuck)
Invite everyone featured to share it on social channels and other sites. Most people in most social situations want to experience some kind of connection. Use images of people in posts (especially social media accounts). Don’t On social media accounts, images also take up more space. When you first begin to manage any online community, your day probably involves posting discussions, replying to posts, creating content, and welcoming new members. That’s logical for an inception/establishment stage group. This is normal. Using the info above.
SOCIALNOMICS | MONDAY, JULY 27, 2015
[Social Media] 4 Missing Pieces in Your Company’s Content Marketing
For an instance, for Coca Cola’s First Day of School campaign , they have observed that most students tend to use their mobile phones instead of socializing, so to break the ice, they have invented the friendly cap, which made their consumers interact with one another in real life as opposed to simply connecting online. 2. Go beyond the media. Contents and campaigns can always go beyond the usual websites and media. Case Studies Digital Leadership Social Media Brand branding Coca-Cola content content marketingSome brands do it better than the rest.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 27, 2015
[Social Media] 5 Offline Ways to Drive Traffic to Your Website
Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals. Another take on this is to find a niche industry event that meets anywhere.
CONVERSTATIONS | MONDAY, JULY 27, 2015
[Social Media] LIFT Canvas – Canvassing for Growth
As much of the energy and effort moves from ConverStations and SmallBiz Tracks to the new SmallBiz LIFT , we’ll be sharing examples of how the Canvas can be used for a variety of business purposes from social media to hiring practices to retail displays. Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. Everybody gets involved in the planning.
GEOFF LIVINGSTON | MONDAY, JULY 27, 2015
[Social Media] Meet Joseph Mwakima, the Ultimate Community Manager
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. Instead, he uses an in-person social network. Joseph works in the community to socialize the solutions and encourage adoption of them. CSR Audi community energy facebook Groups innovation Instagram Joseph Mwakima manager rangers REDD+ Project Social Media sustainability twitter VIVA Creative Wildlife Works womenJoseph could have gotten a job in the city. His community needs him, as does the overall Wildlife Works effort.
SPIN SUCKS | MONDAY, JULY 27, 2015
[Social Media] The Auto Guide to Your Communications Plan
Likewise, if you make a mistake it is out front and center—media, customers, vendors—everyone knows and feels personally harmed. There will be a tendency to have all earned media be focused on ego hits—avoid it. Everyone on the team, and especially everyone speaking for the brand (on social, through earned media, writing any content, on the front lines—sales, customer service, etc) should be trained and checked against these guidelines. Make sure messaging follows suit, no matter where you are communicating–social, blog, earned media, guest posts.
TWIST IMAGE | SATURDAY, JULY 25, 2015
[Social Media] Six Links Worthy Of Your Attention #266
social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: What happens when pirates play a game development simulator and then go bankrupt because of piracy? Greenheart Games. Games get copied a lot-- so much so that it's hard to make a living at it. So, when you're making a game about making a game, what happens when people who pirate it encounter piracy? Suddenly, they become pretty practical about it." Alistair for Hugh). But still. amazon.
SOCMED SEAN | SATURDAY, JULY 25, 2015
[Social Media] 50+ Social Media Comics And Cartoons For Use Your Presentations
I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. So, with that clarified, here are 25 of my social media comics all in one spot. –Sean Twitter, The Ultimate Link Farm UnSocial Social Media – Surfing LinkedIn Profiles As Anonymous The Funny Perspective of Technophobes Should we ask doctors to tweet and post on Facebook? Didn’t We Automate Our Social Media? Featured Humor Social Media Tech
SOCIALNOMICS | FRIDAY, JULY 24, 2015
[Social Media] 4 Proven Marketing Techniques You Should Try
If a group perceives your advertisement as being patronizing or downright mean, you can face some serious social media fallout for it. Tweet like you mean it : Social media interaction with customers is as at an all-time high as more businesses are leaning towards social media to generate a rapport with their target audience and learn from their dislikes. Don’t Count out Email Yet : Dozens of social media gurus have stated unequivocally that email marketing is dead. Small Business Social Media
MYRLAND MARKETING | FRIDAY, JULY 24, 2015
[Social Media] Lawyers, Are You Paying Attention To Video?
We strive to find ways to help our clients, referral sources, media and potential clients know, like and trust us so they will remember us when they need the services we have to offer. Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Just when you thought it was going to fade into the sunset (okay, who really thought that?), Those who market services (that’s us!) You and I are the same in this manner.
SOCIALNOMICS | FRIDAY, JULY 24, 2015
[Social Media] Let’s Talk Brand Signals and SEO
Oftentimes people complain that there are too many social networks, which may or may not be true. Pick 3-5 social media platforms and link them together. I don’t care what they are, but by linking your social networking together you form an even stronger brand signal. Socialnomics Brand branding Facebook Google marketing networking small business social marketing Social Media social networking Social networks TwitterHigher search ranking leads to more website visits, more likes, and ultimately more sales.
SOCIALNOMICS | FRIDAY, JULY 24, 2015
[Social Media] Use Social Media to Brush up on Men’s Health Needs
Women know they can find all kinds of beauty tips, latest fashions and hair and makeup trends on social media. Men, just like women, can turn to social media for any information regarding health and grooming needs. Social media is full of the latest male grooming, health and fashion trends, information on particular issues and ways to spruce up their appearance. Any of the social media big names are a great start for searching health and grooming needs. How To health men Social MediaBut men can, too. Start with the Big Names.
SPIN SUCKS | FRIDAY, JULY 24, 2015
[Social Media] Gin and Topics: Greatest Belly Dancer on Earth
Social Media Top 5 back it up balls boys belly dancer bill hader jhoni marchinko jimmy fallon kara Vanskike mana ionescu mindy mikami rock climbing baby sean hayes susan cellura venus williamsBy Gini Dietrich. Guess what? Only four more days until Abbie Fink comes to visit me and only seven more days until Mattie Dietrich comes to visit me! Next week is going to be a great week! The weather looks to be in the mid-80s so Abbie, who lives in Phoenix, may actually freeze to death. I’m excited to have an office mate for a few days. hope we can still get work done. Back It Up.
MINDJUMPERS | FRIDAY, JULY 24, 2015
[Social Media] Key Factors For a Successful Client-Agency Relationship
We work with social media and have done so since 2008, which means that for many of our clients, we have entered unknown territory together. Working with social media implicates handing over some control to the users and to us as an agency. To meet this challenge we started thinking about our client-agency relationship from an holistic perspective: What if we could be the solution to creating an editorial structure that de-complicates the task of managing social brand channels with multiple client stakeholders? Transparency. Trust. Increase Collaboration.
WAXING UNLYRICAL | FRIDAY, JULY 24, 2015
[Social Media] Digital Crisis Communications: When to Shut Up
” Then, I came across this extremely interesting piece that Ancita Satija (you get to read her here at WUL as well!) on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries. “Interestingly, while the crisis broke on July 02nd, it was carried by the print media only on the July 07th. Do nothing.
SPIN SUCKS | FRIDAY, JULY 24, 2015
[Social Media] The Spin Sucks Inquisition: Paul Sutton
In a funny way though, I wouldn’t be doing what I am now without that business, as I learned everything I know about digital marketing and SEO and social media out of necessity. Everything I do in life now is centered around my family; even my decision to set up as an independent digital media consultant last year was driven largely by wanting to be a better provider for my wife and kids. Related Stories The Spin Sucks Inquisition: Mana Ionescu The Spin Sucks Inquisition: Jason Mollica Five Social Media Automation Myths Busted. By Gini Dietrich. Sorry.
ABSOLUTE PA | FRIDAY, JULY 24, 2015
[Social Media] My first time (and why you should pop your Periscope cherry too)
Another social media app? Some of us answer these questions in our blogs and social media channels, (which is important, don’t stop doing that!) Post it on your Facebook page or other social media. Pull out all the witty and helpful things you said for social media updates. Social Media & Online Marketing blogging and content marketing Business networking business tips Internet Marketing Services Periscope for business small business marketing social media for businessThen dived in. It’s FABULOUS! Brilliant!
SOSHABLE | FRIDAY, JULY 24, 2015
[Social Media] Why Donald Trump Should Run for Vice President
Featured News and Opinions Political Social Media Politics Donald Trump election Election 2016Nobody runs for VP. They support the ticket in elections and run interference when in office. Donald Trump should change that paradigm. He would be the perfect counterpart for most of the GOP candidates. The reason that Trump is making such a splash in the early election news cycle isn’t just because he’s controversial. The latter was astutely noticed by MSNBC of all venues: Donald Trump cannot be President. This is different. That’s what he should do.
DEVUMI | FRIDAY, JULY 24, 2015
[Social Media] Pinterest Marketing Strategies and Tips for Repins and Likes
Beginners Pinterest content marketing hashtag marketing pinterest board strategy pinterest business account pinterest marketing pinterest strategy social media marketingWhen it comes to Pinterest marketing strategies, I can tell that very few businesses are really making a plan and taking advantage of this incredible online marketing opportunity. Doing searches for a basic keyword, like “Pinterest marketing” shows me about 1,600 searches/month. Facebook marketing” has around 18,100/month for comparisons sake. And this is all despite […].
MYRLAND MARKETING | THURSDAY, JULY 23, 2015
[Social Media] Lawyers, It’s Time To Stack The Deck In Your Favor
Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Business Development/Sales Content Marketing Marketing Strategy Social Media Uncategorized 1st Impression Attorney Business Development Digital Media Law Firm Law Marketing Lawyer Marketing Legal Marketing LinkedIn Making a Good Impression Recommendations Referral Sources SEO TwitterDo you know anyone like this? Excellent! This is where you come in.
SOCIALNOMICS | THURSDAY, JULY 23, 2015
[Social Media] Walk Towards Social Media for Better Health
Social Networking is a Good Step to Take. • A great place to start is on your social media – Ask your Facebook friends if they have a trusted podiatrist. Connect with others – You could find some social media support whether on Facebook or some other forums to share experiences, what has worked and what hasn’t. Use social media to help you on your journey to better foot health. How To feet health podiatry Social MediaAn old saying is that when your feet hurt, your whole body hurts.
SOCMED SEAN | WEDNESDAY, JULY 22, 2015
[Social Media] Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?
Trying to decide whether social media links are as valuable as incoming links from other blogs? Blogs Featured Social Media content marketing inbound search seo social media social networking strategyConfused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. Have any additional tips or thoughts? Feel free to share them in the comments! Cheers! –Sean.
SOCIALNOMICS | WEDNESDAY, JULY 22, 2015
[Social Media] Tag-Team SMS Marketing and Social Media
When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight. From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level. Here are a handful of ways SMS and social media marketing are helping to build the strongest brands possible: U.S. Companies Using an SMS/Social Media Strategy. For example, businesses can include SMS keywords in their social media posts that link to deals and promotions.
SPIN SUCKS | WEDNESDAY, JULY 22, 2015
[Social Media] Are You Sure You Want to Leave Facebook?
And if we look at how much time people spend on the social network (around 20 percent of all time online ), you begin to see why brands pay Facebook to promote their content. It gives us a glimpse into what’s next in social media marketing. Earlier this year , Facebook quietly invited major media companies such as The New York Times , Buzzfeed , and National Geographic to host content directly on the platform (through the Facebook Instant Articles), so users don’t have to go to an external site (and leave Facebook). By Corina Manea. That is… a lot!
SOCIALNOMICS | WEDNESDAY, JULY 22, 2015
[Social Media] T-Mobile Continues to Conquer
There are key strategies revolving around social media and millennial appeal that have made T-Mobile unstoppable and a pioneer amongst its competitors. The brand was named the second-most socially devoted global brand in a study from Social Bakers because of an 86% response rate via social media accounts. Mobile also knows how to leverage its social media outlets to promote new partnering devices. Mobile Socialnomics mobile Social Media T-Mobilemobile’s momentum is nowhere near stopping or slowing down. It also generated $7.8
SMALL BUSINESS MAVERICKS | WEDNESDAY, JULY 22, 2015
[Social Media] The Most Effective Internet Marketing
Are you reaching your target demographic in the social networks you hang out in? If you write articles and promote them on social media, that’s content marketing. Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” ” Or someone might ask, “Which Internet marketing tactic gets the most results?” Are you ready? How to Determine the Best Online Marketing Strategy for Your Business. You have to consider that.
WAXING UNLYRICAL | WEDNESDAY, JULY 22, 2015
[Social Media] 4 Ways PR Is More Than Media Relations
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. Here are a few tips to make social PR work for you: 1. PR is… connections.
GEOFF LIVINGSTON | WEDNESDAY, JULY 22, 2015
[Social Media] Andy Gilman on How Social Media Changes Crisis Communications
Andy will be hosting a live social media crisis scenario to close xPotomac, challenging your ability to handle a tough situation on the fly. On the other hand, the Internet allows you to communicate rapidly to all of your stakeholders, and in some ways not use the filter of media to get out more information. Can you use a traditional media outlet? Do you need to use your social media? GL: When you think of a Twitter crisis or a Reddit crisis or another social media crisis, what can a brand do? GL: How have things changed since 1982?
IDACONCPTS | WEDNESDAY, JULY 22, 2015
[Social Media] 5 Ways to Boost Your Monthly Income (Part 1)
could write a book on the different ways that you can leverage social media, marketing research, and the sharing economy to land a few extra dollars in your bank account. Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” For now, I will get started with Part One from this series. Here are 5 ways to boost your monthly income through the Internet. 1. KnowledgePanel. population. Crowdology. survey takers. portal.
SPIN SUCKS | TUESDAY, JULY 21, 2015
[Social Media] Five Social Media Automation Myths Busted
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. Social Media Automation Myths Debunked. Social media is— and will always be—about human interaction, but its utility and sphere of influence extends beyond this. By Sophia Solanki.
NOWSOURCING | TUESDAY, JULY 21, 2015
[Social Media] Case Study: How Basketball Stats Turned Into a $64 Million Contract
Social Media Mentions: Chris Broussard, ESPN. Infographics are everywhere and have been making great strides into new industries in recent years. We felt that sports analytics was ready for deeper, more meaningful work. After seeing all the success of Sabermetrics in baseball, we looked to other sports to see what was the latest trends. We saw that basketball was ripe with opportunity. We came across a report on the NBA’s most underrated player – Tobias Harris – and all the pieces fell into place. Press Mentions: Popcrunch. Fox Sports. Sports Illustrated. link].
SOCIALNOMICS | TUESDAY, JULY 21, 2015
[Social Media] Is Social Networking Helping You Find a Retirement Venue?
Get Social on Retirement. One way you can do some investigation on which place suites you is through social media. People love to offer their opinions on social media. Contact some places through their social media sites. Whether you’re looking for a retirement community or just an area that fits your needs, don’t hesitate to reach out via social media. Let social media be among your guides and best of luck on your new endeavors! Social Media finances retirementMore retirees are heading west.
SPIN SUCKS | TUESDAY, JULY 21, 2015
[Social Media] The Gawker Removal Story Isn’t About Church and State
BUT. I got wrapped up in wanting to belong to the popular crowd. I got wrapped up in the social media dissent surrounding the ideas of another human being. I got wrapped up in using this very blog to bring another person down, just to make a point. But one day after this particular tabloid story ran, that outed a man who is married and has three children in the name of “putting truths on the Internet,” the managing partnership of Gawker Media voted—four to two—to remove the story. The media environment has changed, our readers have changed, and I have changed.
PROBLOGGER | MONDAY, JULY 20, 2015
[Social Media] The ProBlogger Podcast How-To: Conduct a Policy Review
TWIST IMAGE | MONDAY, JULY 20, 2015
[Social Media] 700 Million Appliances Will Soon Be Connected To The Internet
It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. or YouTube. or Twitter. You know, stuff with a screen. Possible?
SOCIALNOMICS | MONDAY, JULY 20, 2015
[Social Media] Face it; Your Brand Needs More Videos
If you promote your brand on Facebook, then you need to make videos a part of your social media marketing equation. More and more businesses are using Facebook for marketing purposes and with the right video; you can stand out among the social crowd. That’s because videos are quickly taking the place of photos when it comes to catching the attention of social audiences. Although photos are still catchy, moving images are king – especially in the social environment. Socialnomics Video Brand Social Media videosWhat did you notice?
SMALL BUSINESS MAVERICKS | MONDAY, JULY 20, 2015
[Social Media] Seniors and the Rise of Social Logins
According to AdWeek , people 55 years of age and older are using social logins more to access websites that require logins. And if you don’t provide social logins as an option, there’s a good chance that your membership site can potentially lose members (or drive potential members away). The drawback to social logins is that you can’t capture contact information. And most consumers probably feel like that’s another good reason to use the social logins. Get people to login using their social accounts and then earn their trust.
WAXING UNLYRICAL | MONDAY, JULY 20, 2015
[Social Media] Monday Roundup: Social PR Case Studies
In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here Here are seven social PR case studies to give you some ideas. 1. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Case Study: Denny’s flips its audience with a sassy social media strategy. ” 3.
SOCIALFISH | MONDAY, JULY 20, 2015
[Social Media] The #FutureOfBusiness: Employees Will Rule
The second in the series, The #FutureOfBusiness Is Social: Adapt Or Die referenced a C-suite organization unwilling to embrace, let alone acknowledge, impacts of these changes because of sheer ignorance (for one), but also because of the upheaval and organizational risk that they impose. It’s surprising how many businesses still “think” they can control the message, despite the countless examples of organizations that have been humbled by this thing called social media. Now, their voices are amplified by social media, and can leave a company just as vulnerable.
SPIN SUCKS | MONDAY, JULY 20, 2015
[Social Media] A Bodybuilder’s Guide to Communications Strategy
It’s the content creation, the social media outreach and community building , the smart and targeted earned media pitches and placements, the measurement and analysis—these are where success happens. Nor will you be forced to run from paparazzi two weeks after initial earned media outreach (unless you did something very bad or have the last name Kardashian). Likewise, a communications strategy must encompass all four media types and they must work seamlessly together—tactics for each supporting and complimenting those in the next. By Laura Petrolino. Posing.
GEOFF LIVINGSTON | MONDAY, JULY 20, 2015
[Social Media] The Evolution Revolution
Adapting to new media dynamics is a must for those that want to prosper. You could say the same for just about any business that depends on online media to help conduct its business, from bookstores to the travel industry. Change has ravaged the music sector, from the death of album sales courtesy of iTunes to the transition of Clear Channel radio to iHeartRadio, a company that is heavily pushing its live music events for social media advertisers. In the case of communications, advancing media technologies are shaping our very well being. Personal Evolution.
FIREBELLY | MONDAY, JULY 20, 2015
[Social Media] Running, Kinesiology & Marketing: The Rachel Smith Interview
work closely with the Event Director of Dig IN and provide volunteer support, coordination efforts, and will be working on tracking all PR and social media activity for the event. have also been a part of social monitoring projects—learning how to monitor keywords and hashtags across social media platforms, as well as helping to develop influencer programs for our clients, such as American Red Cross of Indiana. When I first took this internship, I thought I would be helping to create social media ads and posts for our clients. Firebelly News
PROBLOGGER | SUNDAY, JULY 19, 2015
[Social Media] The ProBlogger Podcast How-To: Leave Comments on Blogs
As time goes on, however, it can be hard to keep up with when we’re constantly creating content for our own blogs and spending a lot of time on our social media channels, but it really has so many benefits it’s worth carving out some moments of your day to devote to it. 19 Ways to Build Relationships with Blog Comments – Social Media Examiner. For a lot of you, today’s podcast topic on 31 Days to Build a Better Blog is one you’re already doing – or at least have done before! Originally at: Blog Tips at ProBlogger.
KOKA SEXTON | SATURDAY, JULY 18, 2015
[Social Media] The Rise of the Do-Leaders
Over the last couple of months I have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry. We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. Social Selling was a breakthrough. I can talk about that subject for hours because I know it from concept to execution. . Blog Social Media TipsHeres the original post but I have added more for this blog post.
KOKA SEXTON | SATURDAY, JULY 18, 2015
[Social Media] Influencer Marketing 101
Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. have been named to a handful of lists over the years; Top 30 Social Selling Experts in the World. Thats why I’ve been such a fan of the LinkedIn Social Selling Index. Wiki ]. Advertising.
TWIST IMAGE | SATURDAY, JULY 18, 2015
[Social Media] Six Links Worthy Of Your Attention #265
social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Skynet Ascendant - Locus Online. " Cory Doctorow thinks that the science fiction we write says more about the now in which we live, than about the future we might inhabit. He makes a good case that our current fear of robots and automation isn't about machines taking our jobs, but the mechanistic, dispassionate tendencies of corporations." Alistair for Hugh). Think again. She loves it.
TWIST IMAGE | FRIDAY, JULY 17, 2015
[Social Media] Disruption, Disruption Everywhere
Whether it's search, social, mobile and more, there is a plethora of new agencies and companies that have a depth of focus in one, specific niche of digital marketing that makes them both highly knowledgeable and expensive (but worth it). Everybody from Google and Facebook to Pinterest now offer agency-like support (sometimes for free) in exchange for media bought. Far too many of these to mention here, but they are disrupting the media part of the marketing business in a huge way. media publisher. red bull media house. social media. Startups.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JULY 17, 2015
[Social Media] How to Market and Sell to the Modern Buyer
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. To get a copy of the slides or to listen to the replay, please click here.
SPIN SUCKS | FRIDAY, JULY 17, 2015
[Social Media] Gin and Topics: Faceketball with King James
Social Media Top 5 amy schumer animal dubbing bitmoji dog front flip doggy daycare faceketball hula hooping jimmy fallon LeBron James national emoji cayBy Gini Dietrich. Guess what?! It is National Emoji Day! . That’s right! Now you, too, have an excuse to use emojis all day and all night long. mean, this is serious business. You can participate in emoji fun all day today. Vote : You can vote on the next Bitmoji to be released. Choose Choose from some of the most requested emojis including Taco, Unicorn, Hotdog, Selfie, and Bacon! Simply Hula Hooping Hailey. Doggy Daycare.
DANNY WHATMOUGH | FRIDAY, JULY 17, 2015
[Social Media] ICYMI – See First, Twitter, Buy-It-Now, Pew Research
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook introduces See First. Twitter rolls out a new dashboard so users can see how their data is being used by third party apps. Google rolls out buy-it-now. Facebook launches new Facebook Commerce offering. The number of Americans that rely on Twitter and Facebook for news continues to rise according to Pew. Image credit. icymi
WAXING UNLYRICAL | FRIDAY, JULY 17, 2015
[Social Media] It’s 2015 and #PRDiversity Is Still An Issue
As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. I’ve even been on the receiving end of some PR peers or managers who were not as “#PRDiverse” as I (but those are stories for another day). Especially in an ever-changing “diversity” climate where we are frequently exposed to diverse and not-so-diverse stories in the media week after week (the latest of which is the whole Donald Trump/Mexican commentary hot off the non-diversity presses ).
SPIN SUCKS | FRIDAY, JULY 17, 2015
[Social Media] The Spin Sucks Inquisition: Mana Ionescu
She founded Lightspan Digital , where they focus on doing social media for some of Chicago’s best organizations, and she and her team have become fast friends. So I overthink every new social situation so I don’t offend anyone. You CAN measure the effectiveness of social media marketing. Or you hired an intern to do your social media marketing. FollowFriday follow Social Media how to survive the loss of a loved one lightspan digital manamicaBy Gini Dietrich. Four score and seven years ago, I met one Mana Ionescu.
CONVERSTATIONS | FRIDAY, JULY 17, 2015
[Social Media] 3 Untapped Marketing Opportunities for Small Business Owners
Though digital mediums are increasingly popular, print media still has a strong presence for information consumption and marketing. Facebook & Twitter: Of the social media outlets, Facebook and Twitter are the most commonly used. Live-streaming audiences tend to be far more engaged than those in more traditional forms of social media. Written by Kevin Flanagan. Sometimes small businesses struggle to keep up with the trends in marketing and advertising. Here is a look at just a few of those possibilities. Traditional Opportunities. Untapped Opportunities.
DEVUMI | FRIDAY, JULY 17, 2015
[Social Media] Get More Vine Followers Fast!
This new social media marketing platform is a combination of YouTube and Twitter, with a heavy influence from Twitter’s success via limitation. Beginners Vine social media marketing twitter marketing video marketing vine marketingGetting more Vine followers can be a bit tricky. With Vine videos being limited to six seconds, Vine users are finding all new ways to make statements quickly, while also making them often. […]. The post Get More Vine Followers Fast! appeared first on Devumi.
JANET FOUTS | THURSDAY, JULY 16, 2015
[Social Media] Are you missing your best content generators?
Corporate Social Media Social Media Tips and Tricks Content Marketing hangoutI have long held that corporations often overlook the most valuable source of marketing content–their own employees. Why is this? Well, if you’re old school it may be because you’re afraid to let staff speak on behalf of the company because they might make mis-statements or damage the brand. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging.
PUSHING SOCIAL | THURSDAY, JULY 16, 2015
[Social Media] Top Marketing Tools For Your Business.
We covered our top tool recommendations for: Marketing automation, Social media monitoring, Email marketing, Lead management, Writing, Photo and graphic Editing Content idea management Content curation Online payments Competitive research Website analytics I’m sure you’ll learn about a few tools you’ve never heard of before. Excited doesn’t quite describe how I feel about this week’s Episode of The Marketing Huddle. Giddy like the only cute boy at the high school prom might be a better approximation. That’s the fun part. Content Marketing Tools
BLUE FOCUS MARKETING | WEDNESDAY, JULY 15, 2015
[Social Media] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
Since the release of our best-selling book, The Social Employee (McGraw-Hill, 2013), it has been a great privilege to bring our message to conferences and boardrooms across the country—and indeed, across continents. The @SocialEmployee Revolution continues to gain steam, with countless organizations and professionals realizing the possibilities of social business and wanting to apply those principles to their own workplaces. To welcome us into the fold, Speaking.com recently interviewed me about all things social. Please check out @SocialEmployee media buzz!
TRADESMEN INSIGHTS | WEDNESDAY, JULY 15, 2015
[Social Media] Here are Some Blogs Professional Tradesmen Read
The first question to answer is are your products or services applicable to your end users using social media? If social is to be a part of your media relations strategy, you must remember that different rules apply to social: Your brand can be affected positively or negatively. Key blogs or social sites are authored by thought leaders from your industry. Social media demands transparency, so be honest in your engagement. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Remember you don’t control the message. Industrial/MRO Forums.
SPIN SUCKS | WEDNESDAY, JULY 15, 2015
[Social Media] Join Fred Cook for a Special Author Q&A Today
In order to participate, all you have to do is: Make sure you have a Livefyre account or be ready to sign in with one of your social networks. Livefyre Chat Social Media author chat author Q&A golin GolinHarris improviseBy Gini Dietrich. Fred Cook is the CEO of Golin (formerly know as GolinHarris). He is, what you might consider, a big deal. For any of you who have spent any time in agency life, you know he’s a whale in our industry. first met Fred in the early days of my blogging career at a PRSA event. Come back when you have some experience.”).
SOSHABLE | WEDNESDAY, JULY 15, 2015
[Social Media] When to Get a Second Opinion in Social Media
When it comes to social media and deciding whether or not to allow someone else to handle our efforts, we hope we’re making a safe investment. Social media isn’t a one-size-fits-all business. When you’re a business that has chosen to outsource your social media, and you’re consistently making changes to what you’re being given that span further than a grammatical error, you’re probably questioning whether or not you’re getting your money’s worth. For social media experts; know when to say yes and when to pass on something.
MYRLAND MARKETING | TUESDAY, JULY 14, 2015
[Social Media] Lawyers, Are You A One-Client Pony?
Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Most of us have heard of a one-trick pony, right? The dictionary tell us it is: “A person or thing with only one special feature, talent, or area of expertise.” Some even express a bit of angst because they aren’t sure what’s going to happen once the matter closes in a year, a month, or even a week. Do You Know Anyone Like This? Be deliberate.
SOCIALNOMICS | TUESDAY, JULY 14, 2015
[Social Media] Pregnancies Developing More Social Networking
And besides the information you can find on various sites, you’ve also got your social networking sites. Use Social Media. When you have a specific question or curiosity about pregnancy, turn to social media. The online social world is full of experts, regular people and your own social world of friends and followers to offer advice. You can use social media and other sites to find that support that you, your daughter and family may need at this time. Social media is great, but don’t believe all that you read.
SPIN SUCKS | TUESDAY, JULY 14, 2015
[Social Media] The Pan Am Games Won’t Let You Link to Them
But the scary thing is, this is not a one-off situation. I run into executives several times a week who are afraid to participate in social media because they can’t control the message. Of course, I always counsel that employees are using social media and Google at work…from their phones. Policy Social Media #to2015 domain authority glassdoor indeed Lead Generation primates of park avenue robots.txt search engine optimization YelpBy Gini Dietrich. Mr. D. suddenly said, “You have to read this article!” during work hours.
PROBLOGGER | MONDAY, JULY 13, 2015
[Social Media] 31DBBB Day 14: Update a Key Page
Although this week we’ve covered social media , forums and groups , alerts , brainstorming , editorial calendars and even getting off your blog to find inspiration , we haven’t talked much about the static pages on your blog. Here we are, day 14 – two full weeks of tips to help you create the best blog possible, and plenty more to come! And that is what todays episode is all about! Often these pages get left behind in the day-to-day grind of churning out fresh content. But think – how long has it been since they were updated?
SPIN SUCKS | MONDAY, JULY 13, 2015
[Social Media] Four Content Marketing Lessons from Anthony Bourdain
Just look at our own Gini Dietrich. I don’t think she offends too many, with the exception of professional speakers, social media nerds, or professionals who can’t not wear jeans. By Craig McBreen. What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? A lot. wrote a similar post eons ago, but wanted to revisit this topic. Because I love Anthony Bourdain’s swag, find creative inspiration in his work, and guess what? For those who don’t know, he’s a guy with a unique world view that’s hard to describe.
FIREBELLY | MONDAY, JULY 13, 2015
[Social Media] Leadership: The Firebelly Retreat
The post Leadership: The Firebelly Retreat appeared first on Firebelly Marketing | Social Media Marketing Agency. Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. rented a house on the beach on Lake Michigan. invited my core team along. The trip was a blast. Steph cooked for us the entire time. You deserve it.
T2 SOCIAL | MONDAY, JULY 13, 2015
[Social Media] When Should You Address Negative Comments on Social Media?
When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” If we truly aspire to transition into fully integrated social enterprises, then we are going to have to implement a strategy that evaluates, grades and prioritizes negative comments on social media on a case by case basis. Negative comments and remarks on social channels can be fairly tricky.
TWIST IMAGE | MONDAY, JULY 13, 2015
[Social Media] It's International Startup Festival Week
It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Very exciting week for digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. and via drones too.
SMALL BUSINESS MAVERICKS | MONDAY, JULY 13, 2015
[Social Media] Two Paths to An Online Marketing Plan
You look for opportunities to network with the people you want to do business with and seek them out through social media, write articles that draw your ideal customer to your business, and you pivot based on the clientele you attract and your ever-changing business goals. If you talk to enough businesses that are marketing online, you’ll find that there are as many ways to approach online marketing as their are businesses. That’s good. Diversity is a great thing. However, not all online marketing approaches are created equal. the type of business you have.
SOCIALNOMICS | MONDAY, JULY 13, 2015
[Social Media] Satoru Iwata, Nintendo Chief Executive, Dies at 55
He was a much admired figure throughout the games business, and tributes to him poured onto social media on Sunday as word of his death began to spread. The New York Times – Satoru Iwata, who as chief executive of Nintendo oversaw the introduction of gaming systems such as the Nintendo DS and the Wii, died on Saturday, the company said in a statement. The statement said the cause was a bile duct growth. He was 55. At the start of Mr. Iwata’s tenure, Nintendo, long a leader in home gaming systems, was fending off fierce competition by rivals like Sony and Microsoft.
SOCIALNOMICS | MONDAY, JULY 13, 2015
[Social Media] Social Media Can Bring You Home to More Value
And social media is the place to find lots of these inexpensive things to do. Social media, of course! Social media can be your best friend when it comes to improving the look and value of your home. Check out some social media for great inspiration and how to. How To home projects repairs Social MediaHave you ever felt that when you look around your home, you see tons of repairs, updates or re-dos that it needs? But where is that money going to come from? Maybe enlist some friend or family help, or take it on yourself.
PAMORAMA | SUNDAY, JULY 12, 2015
[Social Media] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place. social media marketing mistakes to avoid. 1. Not having a social media strategy.
TWIST IMAGE | SATURDAY, JULY 11, 2015
[Social Media] Six Links Worthy Of Your Attention #264
social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Brazilian Data Visualization Platform Brings Numbers To Life, Aims To Make Traditional Reports 'Obsolete' - Huffington Post. "My friend Alex Howard has some of the best tech coverage out there; here, he looks at a collaboration between MIT and Brazil, which lets users visualize 500GB of data in myriad ways. Alistair for Hugh). The Greek/EU mess just keeps going. don't understand it.
SOCIALNOMICS | FRIDAY, JULY 10, 2015
[Social Media] Testing your Website Content – Some Practical Advice
Of course, you have a demographic profile of your target market – age, socio-economic status, urban/suburban/rural, possibly general leanings on political, economic and social issues, and any other factors that you believe to be important when considering who is a potential consumer. You use some traditional methods ( social media , offices on university campuses, etc.) Education General Web Social Search Socialnomics Tips advice content design moderator testers testing users UX websiteIt really is all about user experience. Defining Usability Testing.
SPIN SUCKS | FRIDAY, JULY 10, 2015
[Social Media] Gin and Topics: How to Avoid Sharks
Social Media Top 5 #lovewins avoid sharks cookie monster deb dobson hidden cats jen phillips julie murphy marriage equality nae nae scott icenogle SCOTUS sean hayes sesame street shark week watch meBy Gini Dietrich. We’re back! Did you miss us? I had no less than 10 people ask me where Gin and Topics was last week. Um, it’s a holiday? Apparently Gin and Topics is not allowed to take a holiday. No holidays for you, video series! I’d like to say we’ll make that a rule, but that means *I* don’t get a holiday. And I love holidays. Watch Me (Whip/Nae Nae).
SOCIALNOMICS | FRIDAY, JULY 10, 2015
[Social Media] 3 Things You Should Know about the Link Between Social Media and SEO
Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future. Want to know more about the link between social media and SEO? Social Media Profiles Appear in Search Engines. Social Media Websites Act as Search Engines. However, lots of consumers will search for companies on social media networks like LinkedIn and Facebook. Social Media May Become More Important.
DANNY WHATMOUGH | FRIDAY, JULY 10, 2015
[Social Media] ICYMI – Facebook, Instagram, Rhinobird and Pinterest
Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Facebook announces plans for video ad sharing revenue model. 1080p images coming to Instagram. Facebook rolls out floating videos. Another live streaming app launches – Rhinobird. Pinterest launches first developer partnership with Polyvore and If This Then That (IFTTT). Image credit. icymi
SPIN SUCKS | FRIDAY, JULY 10, 2015
[Social Media] The Spin Sucks Inquisition: Jason Mollica
Today, it’s your social profiles, your blog, podcast, and portfolio. If you need media training, PR/social marketing guidance, or even crisis communication help, he’d love to chat with you. FollowFriday follow Social Media 41 a portrait of my father fox news channel fox news radio george w bush jrm communicationsBy Gini Dietrich. You know how there are certain people in your industry that you immediately respect because they’re smart, thoughtful, and open-minded? That is Jason Mollica. So there is that. It wasn’t anywhere close to that. Spin Sucks.
BLUE FOCUS MARKETING | THURSDAY, JULY 9, 2015
[Social Media] [VIDEO] Learners Are the Majority: @CKBurgess and the @SocialEmployee Revolution Come to NZ #FWDLive @SParkDigitalNZ @PaulHenryShow
During our nearly five-minute talk, I had the chance to discuss our book, The Social Employee (McGraw-Hill, 2013) , the changing landscape for business leaders and why social involvement at every level of an organization—but especially the C-Suite—is becoming so important in the digital bazaar. Click on the video below for the full discussion: As Paul said to open the interview, for him and for many of his generation, the idea of social media becoming a compulsory aspect of business leadership is “slightly alarming.” Follow the link for more details on registration.
PROBLOGGER | THURSDAY, JULY 9, 2015
[Social Media] ProBlogger Podcast Day 10: How to Use Alerts
Or social media update ?). As ubiquitous as the internet is, you can’t be across all things at all times in your niche. It’s important to have a general idea of what the trends are not only for your sake so you can stay current, but also so you can share that information with your readers (perhaps in your next link post ? The easiest way you can stay abreast of what’s been going on is to set up alerts and subsriptions. We’ll go through both Google and Twitter alerts and some other things to consider setting up for blog posts relevant to you. Good luck!
YMARKETINGMATTERS | THURSDAY, JULY 9, 2015
[Social Media] Social Media Updates: June
Use these trending keywords in your blogs and social media posting for that day or week. The post Social Media Updates: June appeared first on yMarketingMatters. Social Media Updates Blogging Facebook Facebook changes marketing strategy social media Social Media MarketingJune saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Selling stuff on Facebook?
SOCIALNOMICS | THURSDAY, JULY 9, 2015
[Social Media] More Socializing Can Mean More Work
So if you are in the midst of a job search; you’ve got to work it from every angle, and that includes social media. Get Social About Employment. Other Social Media Tips. You should also look at: • In general, clean up your social media – Make sure your Facebook settings are private and stay clean and positive on your posts just in case. Research before an interview – Check out the hiring manager on social media, that way you’ll have a little heads up on him or her. You can also learn a lot from social media.
UNSPOKEN | THURSDAY, JULY 9, 2015
[Social Media] 10 Effective Social Media Options Every Business Should Use
Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Your links and text can get lost on other social networks over time, but your articles remain in one section – sort of like a portfolio for people to look over when they arrive at your profile. What simple social media tasks help boost your business? Call to Action button.
GREG VERDINO | THURSDAY, JULY 9, 2015
[Social Media] The Great Content Caper
Where you want to say it – The channel: website, email, social media, mobile, search etc. Businesses have always been held accountable for what they say, but it’s no secret that social media has lifted the lid on the corporate world. Where does the time go? It’s been a full two months since we last checked in with Ian Patterson, wrapping up the fourth day in his Five Days Delivering Digital Transformation series of guest posts. So let’s join Ian as he shows up for Day 5. DAY 5. THE MANY FACES OF CONTENT. WHAT IS YOUR CULTURE OF CONTENT?
PUSHING SOCIAL | THURSDAY, JULY 9, 2015
[Social Media] 21 Things I Learned From Publishing 852 Blog Posts
What did we learn from publishing almost every day for Pushing Social and our clients? Blog Marketing Blog Post Writing Social MediaThis is for you data geeks out there My team has published about 852 posts as of yesterday morning. Each post is roughly 700 words, which means we’ve written 596,400 words. According to Wikipedia, the “typical mystery novel might be in the 60,000 to 80,000-word range.”We’ll We’ll split the difference at 70,000 words which mean we have written the equivalent of 8 1/2 books over the last three years. Take that Malcolm Gladwell. Develop a voice.
PAUL GILLIN | THURSDAY, JULY 9, 2015
[Social Media] Recommended Reading – 7/9/15
Million Tweets Say About the Best Time to Tweet – Buffer Social. B2B blogging Content Marketing influence Social Media Twitter Buffer Content Marketing Institute HubSpot slideshareNinja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time. We had never heard of most of these tools, and bet you haven’t either. What 4.8 Read the post for 10 more. .
SPIN SUCKS | THURSDAY, JULY 9, 2015
[Social Media] Slack: A Communication Tool Every Team Should Use
We also use Asana for project management, Iris for media relations tracking, Cision for media list development, Hootsuite and Sprout Social for social media in one spot, Dynamic Signal for employee engagement, Hubspot for marketing automation and lead generation, Mailchimp for email marketing…you can see it begins to get unwieldily. By Gini Dietrich. Alright boys and girls. have a special treat for you today. Some of you may already know about this tool—it’s a favorite of developers and start-up teams that work virtually. Are you ready?
PROBLOGGER | WEDNESDAY, JULY 8, 2015
[Social Media] 31DBBB Challenge: Join a Forum or a Social Media Group and Start Participating
One of those places could possibly be a forum or social media group (like a Facebook or LinkedIn Group), and you’re missing out on a wealth of untapped readers if you’re not in there being part of the community too. Today’s episode of the ProBlogger Podcast and 31 Days to Build a Better Blog focuses on forums but also how they may have morphed into social network groups, and why it’s in your best interest to participate in these places where your future audience is congregating. Stay tuned for a brand new topic tomorrow!
SOCIALNOMICS | WEDNESDAY, JULY 8, 2015
[Social Media] Facebook updates ‘Friends’ icon to reflect gender equality
billion active users may need to strain their eyes to see the social network’s subtle new design change. Facebook Social Media Socialnomics equality logo(CNN) - Facebook’s 1.4 But in terms of gender equality, Facebook’s new look is making a big statement. The “Friends” icon, in the upper right corner of the page, has long featured a male silhouette in front of a smaller female one. The new icon now shows the woman in front of the man, and the two silhouettes are the same size. Before, a man was in the center, between another man and a woman.