• SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] OnLine Ads Help To Gain Audiences - Social Media
    work as Freelance Social Media Network Online Professional. 'OnLine Ads Help To Gain Audiences ? My Business Page is on Facebook at: [link] Do join me
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] Share Relevant Information - Social Media
    work as Freelance Social Media Network Online Professional. 'Sharing great information is good. Sharing relevant information is great. My Business Page is on Facebook at: [link] Do join me
  • DANNY BROWN  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] 52 Content Marketing Experts Share Their Top 100 Content Tips
    You only need to look at the crappy Forbes “Top 50 Social Media Influencers” list that makes the rounds every year (sometimes more frequently). 52 Content Marketing Experts Share Their Top 100 Content Tips originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'What made you click through to read this post (unless you’re reading this via RSS and already know what’s coming)? Was it because you’ve read other posts of mine, and trust me to deliver on the premise shared wherever that might be?
  • SPIN SUCKS  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] The Reddit Marketing Guide
    'By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit Social Media how to use Reddit marketing and Reddit online marketing pitching PR and reddit research Reddit is nicknamed the “front page of the Internet” for a reason. It attracts millions—if not billions—of eyeballs every day. Yet, it’s also a quirky place with its own etiquette and rules of conduct  and people who don’t follow those rules are quick to be called out. Both can wreck havoc on you and your brand.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] Things @Tom_Peters and others will TEACH you on TWITTER – NEW BOOK #FriedTwitterTales #socbiz
    One particular highlight I enjoyed was Richard Simmonds’s (@ RichSimmondsZA ) contribution, in which he discussed not only the value of social media mentorship (a cause that lines up very closely with our advocacy efforts in our own book, The Social Employee ), but also how to actually seek out and engage mentors via Twitter. certainly had a lot of stories to choose from, but one that stuck out to me as particularly powerful was an exchange I had with Tom Peters in late 2013, a couple months after The Social Employee was first released. FOR EWORD by David C.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] The Beauty of Using Social Media in the Job Hunt
    You can use social media and you may be surprised at what you can find. Here are some helpful tips to get you started: • If you’ve got a certain salon in mind, follow them on social media. You never know what great Twitter tips you may find or leads on other social media. You can learn a lot through social media. Use social media to find job openings. Sites like monster.com and indeed.com list jobs specific to field so you can use these social job sites to find openings. Social Media beauty cosmetology online
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] How Our AOA Team Found Success With #TheDress
    'It was nearly impossible to miss the frenzy on social media last week over the colors of #TheDress. Keeping an eye on conversations across the social Web and finding an inroad is now the dominant way to get your client''s content seen by broader audiences. Simply having a bland rehash of content catch fire on social media isn''t enough. Just then (almost 10 p.m.!), pitched the story to the client early Friday morning, got in touch immediately with an OD who was quick to respond, and we posted the story to the AOA site by early afternoon.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] Why Should You Use Short Videos to Attract Professional Tradesman?
    'Short videos are ideal for social media and for you to gain reach and shares. Did you know – Videos convey more info per minute than any other media and 65% of the public like to learn via videos. Donna Moritz did a recent post in Social Media Examiner  that talks about 6 ways to use short videos in social marketing. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a matter of a fact, the ones done on a mobile phone would do just fine. Here are some thoughts on content.
  • SOCIALFISH  |  WEDNESDAY, MARCH 4, 2015
    [Social Media] From Facebook Product Ads to More Retweets: What’s New in Social Media
    Now that it’s over, here’s a look at this month’s noteworthy developments in the social media sphere. You may just find something on the list that’s compatible with your social marketing and measurement strategies. It addresses what the social giant describes as “measurement challenges currently facing marketers,” or the issue of tracking an ad’s impact in a world where people use different devices throughout the day, and may or may not make final purchases online versus in-store [ Source ]. Media Buying. Facebook Product Ads. Facebook Exchange (FBX).
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Social Media] Do Facebook Likes Matter?
    'In my previous post , I broached the subject of finding an effective social media strategy for your brand at a time when organic reach is on the decline. Don’t think of Facebook likes as a vanity metric — the more you have, the better you feel about your brand and your social media marketing efforts. For this strategy to work, you have to first follow all the best practices when creating your content: use bold images, rich media, engaging headlines, clever teasers and compelling calls to action. In other words, do Facebook page likes matter? Boost Your Posts.
  • SOCIALNOMICS  |  TUESDAY, MARCH 3, 2015
    [Social Media] How Social Media Affects Our Offline Lives
    'Accounting for 28% of all time spent online, social media is evolving to give us ever increasing ways of engaging with our friends, family and even our favorite brands. In order to better look at people’s behavior on social media, researchers in New Zealand studied peoples’ direct and indirect interactions on Facebook. Those with more direct actions recorded greater social bonding and higher self-esteem, but those with a higher number of indirect actions recorded more frequent feelings of alienation and lower self-esteem. Direct vs Indirect Actions.
  • SPIN SUCKS  |  TUESDAY, MARCH 3, 2015
    [Social Media] How to Pitch Editors Perfectly Every Time
    BuzzStream partnered with  Fractl  to analyze the recent articles and social media accounts of top-tier editors from 11 verticals to uncover the different personality types you’ll encounter when pitching. Entertainment Editors Entertainment editors want original research on current celebrity trends with  high social potential. Comments By: Pitching Editors | Arment Dietrich by Pitching Editors | Arment Dietrich Related Stories Media Relations Done Well: Ten Ways to Personalize Sponsored Comments: Is the Web About to Get Uglier?
  • DANNY BROWN  |  TUESDAY, MARCH 3, 2015
    [Social Media] The Problem With Making Grandiose Statements
    These statements, and the blog posts around them, can range from the usual war cries of being more human in business , to posts on transparency and authenticity on the web , to how an “industry” – for want of a better term – like social media needs its proponents to apologize for all their wrong-doing. The Problem With Making Grandiose Statements originally appeared on Danny Brown - there's more to life than social media - all rights reserved. While the messaging of these types of posts may mean well, they only truly mean well if they come with no baggage.
  • SOCIALNOMICS  |  TUESDAY, MARCH 3, 2015
    [Social Media] 9 Tools That Can Make Your Social Media Marketing Much Easier
    'Social media marketing has become a very important aspect of marketing in the world of today. You cannot even imagine gaining any traffic to your website without having a proper social media marketing plan. There are a number of things to consider and various aspects to analyze, but there are some tools that can make it a lot easier for you to plan and execute your social media marketing campaigns much more easily. The following are 9 such tools that can make social media marketing a piece of cake for you. Writing Tools. Research Tools.
  • SPIN SUCKS  |  TUESDAY, MARCH 3, 2015
    [Social Media] The Future of Content Marketing is Now
    Google will continue to place more emphasis on not just new content, but on how much it’s shared, and how many people engage with it either on your site or on the social networks. In return, his business grew 20 percent the first year, and now he trains cab drivers, new and experienced alike, on how to use social media to grow their clientele. The stories are linked directly to the customer’s websites, social networks, and the Salesforce products they use. 'By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Vision.
  • SOCIALFISH  |  TUESDAY, MARCH 3, 2015
    [Social Media] Don’t automate your content, humanize it
    You’ve heard all the warnings, you’ve seen the examples  of what not to do, but do you fully understand the effect that a social media automation error has on your brand? Small businesses constantly face the social media time challenge and often lack the resources required to sustain a proper reputation on the Internet. The answer to this would be a social media management (SMM) tool, which allows you to schedule and queue posts without having to visit each platform to share content with your audience. You become disengaged and move on with your day.
  • CONVERSTATIONS  |  TUESDAY, MARCH 3, 2015
    [Social Media] More Than a Reboot: The Art of the Start 2.0 by Guy Kawasaki
    While the wisdom of the previous version still carries a lot of sound and truthful advice, this new edition adds insights and practical advice about social media, crowdsourcing, cloud computing, and many other tools and tactics we’ve seen explode into the business world in recent years. Related Stories Seven Social Media Tools that Help Save Time and Increase Effectiveness Developing Good Habits for Your Telecommute Conversations: Competition or Collaboration? '“If You Make Meaning, You’ll Probably Also Make Money.” In fact, version 2.0
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 3, 2015
    [Social Media] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More by Social PR Chat. to Z of Bite-Size Twitter Tips For Business Startups by Social Success. ** 5 STARS. ” 6 Ways to Get Your Tweets Noticed by Social Media Examiner. by Razor Social. By More in Media.
  • BARE FEET STUDIOS  |  MONDAY, MARCH 2, 2015
    [Social Media] Stop Learning and Start Doing
    Home Productivity Social Media analysis doing knowledge learning paralysis webinars wisdom 'It’s not often you’ll hear such a barking-style suggestion from me. But I’ve decided that analysis paralysis has taken on a whole new realm in the world of using the internet to grow your small business or entrepreneurial venture. Webinars proliferate. Joint Ventures and VIP Days are hot. You’ve got to know all about lead capture pages. What is happening in your. The post Stop Learning and Start Doing appeared first on Bare Feet Studios.
  • TWIST IMAGE  |  MONDAY, MARCH 2, 2015
    [Social Media] How Did The Color Of A Dress Become A Bigger Story Than Net Neutrality?
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. It got a lot of mass media attention (like, right now). digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, MARCH 2, 2015
    [Social Media] Prioritize Your Social Media
    Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. The social media platforms and how you use them can depend on many different components: 1) Your business and target audience: Do some research and find out what businesses similar to yours in similar markets (including your competitors) are doing on social media.
  • SAYING IT SOCIAL  |  MONDAY, MARCH 2, 2015
    [Social Media] 5 Reasons Why Facebook Tabs Are Still Useful
    Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network 'Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on.
  • SOCIALNOMICS  |  MONDAY, MARCH 2, 2015
    [Social Media] Happy Hours Are All About Socializing
    'Roughly 75 percent of American adults use social networking sites. Restaurants and bars should be getting on board with the social trend, as they can greatly increase their customer base by being active on a variety of social platforms. Restaurants and bars that offer a happy hour have even more of an advantage by being on social media. Social media is mostly used by millennials and happy hour is most frequented by millennials, making it the perfect way to advertise to your target market. How Restaurants Can Use Social Media.
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Social Media] Don’t Ignore SEO Strategy in Favor of Content
    From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. 'By Tara Geissinger. Content marketing has taken the business world by storm. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. mean, it’s time consuming to pump out all of that content on a regular basis, right? If your SEO strategy is stale, it’s going to limit your visibility in the search engines.  Execution is easy. You’re ready to buy. link].
  • JEFF ESPOSITO  |  MONDAY, MARCH 2, 2015
    [Social Media] Get over the Google+ breakup – it is logical and good
    The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. am actual ly more surprised with the fingerwagging from the social media space. . But then again, there may also be legal reasons like the whole creating a “social profile” because you bought a phone or wanted an email or to comment on a cat video on YouTube. Google+ social media Google Google news Google Plus Note: Hangouts will not be part of this shift). and really breathed new life into Picassa.
  • SOCIALNOMICS  |  MONDAY, MARCH 2, 2015
    [Social Media] How Businesses Can Utilize Google Hangout
    'When a business gets engaged with social media, there are a lot of aspects to it. Google Social Media Social Media Small Business google hangout google hangout for business strategy can consist of tweets on Twitter, posts on Facebook and videos on YouTube. It also may want to include a Google Hangout in that strategy. Google Hangouts, part of the Google Plus array of products is a free, streaming video tool that is easy to use, and can be setup within seconds on a computer or mobile device. Google Hangouts don’t have to be live videos.
  • CONVERSTATIONS  |  MONDAY, MARCH 2, 2015
    [Social Media] Best Practices: Be the Resource with Content Curation (Resources)
    Content Curation is Not a Strategy, It’s a Tactic One of the best at sharing resources, Brooke Ballard is up to the challenge of content curation and shows us some key points on what social sharing is a great tactic. What, When, and How to Share on Social Media Here are simple questions, lots of screen shots and examples on what, when, why, and how to share good stuff on social media. Social Media 'Sharing content is a great way to build up your intended audience. call this practice:  Be the Resource. What is Content Curation? And why not. I
  • GEOFF LIVINGSTON  |  MONDAY, MARCH 2, 2015
    [Social Media] 5 Tips for Posting Pulse Articles on LinkedIn
    Here are some suggestions based on research: 1) Social Validation Ratio. The LinkedIn Pulse algorithm uses as social validation ratio to determine how often it sources a member’s Pulse post, says data scientist Andy Foote. can already see scenarios where people are gaming initial social engagement to trigger featured Pulse articles. Because social validation drives success you want to publish on days when most people use LinkedIn. 3) Format Posts for Social Validation. The social network does recommend generous linking. 2) Timing Is Important.
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Social Media] Reputation Management: Eight Steps for Online Repair
    You may not think you’ll ever have to worry about reputation management, but the social web creates an environment where you have to be on your toes all day, every day. Of course, it was then shared through other social networks and embedded on the company’s website, but it lives on YouTube. If it’s happening in the more traditional media, that’s where you’ll focus your energies. This shouldn’t be someone who knows how to use social media or someone who works for a company that has experienced an issue or crisis. Search the social networks. Act swiftly. 
  • DANNY WHATMOUGH  |  MONDAY, MARCH 2, 2015
    [Social Media] All eyes on Madonna, but she’s not the social media winner for #brits2015
    'Since the Super Bowl went dark, real-time marketing has officially become ‘a thing’ on social media (some would argue we’ve been doing real-time marketing for years, but that’s another blog post). But Madonna’s stumble sent the whole thing into a new realm of social activity. The traditional media aren’t to be left out either with the front pages of today’s papers (apart from the Guardian) making out that there was pretty much only one thing to talk about when it comes to the Brits. But when you crunch the numbers, social media tells a slightly different story.
  • T2 SOCIAL  |  SUNDAY, MARCH 1, 2015
    [Social Media] How to Win Friends and Influence People (On Social Media)
    Today, on social media, a lot of this still applies. That is especially true on social media. Now, the term ‘Like’ means something somewhat different on a social network like Facebook than what Carnegie had in mind, but the concept still holds up. Of the six core traits that will lead to people liking you , there are a few that are particularly important on social media. What’s more, sending personalized messages using users’ names will be an important component of your communications strategy on social as well.
  • TWIST IMAGE  |  SUNDAY, MARCH 1, 2015
    [Social Media] The New Cluetrain Manifesto
    Many point to this book as the genesis of social media. 'Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many recite the infamous "markets are conversations" line from it. and how far we still have to go. It is 121 more theses authored for 2015. audio.
  • PROBLOGGER  |  SUNDAY, MARCH 1, 2015
    [Social Media] Top Tips for Getting the Most out of Monetizing Brand/Blog Relationships
    How important are media kits and what would brands like to see on them? Media Kits are a great way to showcase the best things about your blog in a short, concise way to any interested brand or agency. The  biggest mistake  I see bloggers making with their media kids is making it too long and too hard to find that key information like audience profile and stats. Related: The Ultimate Guide to Creating a Media Kit. Bloggers are in such a great position to do this right now because of their experience and comfort level with social media. Thanks Louisa!
  • CONVERSTATIONS  |  SUNDAY, MARCH 1, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Feb. 22 – 28, 2015
    Always Room for One More Good One 7 Social Media Tools to Help Save Time and Increase Effectiveness Does Your Small Business Need a Mobile App? 'Week in Review  February 22-28, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Lessons Learned: Accentuate the Positive Developing Good Habits for Your Telecommute Thinking of Redesigning Your Website? by subscribing to  Whistle Stops Weekly  email newsletter. Week in Review: Posts and LIFT Shares, Feb.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 28, 2015
    [Social Media] Six Links Worthy Of Your Attention #245
    social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: When You Are the Adversary - Quinn Norton. I met Quinn Norton at Foo Camp a few years ago. She was serving homebrew limoncello (with an Aperture Labs label) to all comers, and telling stories. But it wasn''t until afterwards that I realized just what a fearless storyteller she was, having ventured into thorny topics like Occupy and Aaron Swartz. A thoughtful hour on privacy." amazon.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, FEBRUARY 28, 2015
    [Social Media] Competitors - Social Media
    work as Freelance Social Media Network Online Professional. 'Competitors ? My Business Page is on Facebook at: [link] Do join me
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, FEBRUARY 28, 2015
    [Social Media] Try Forums For Social Media Acquisition
    'Have you tried Forums For Social Media Acquisition? work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Marketing Doubleshot Podcast – Ep. 4 – FCC vs Llamas and a Dress & Finding Good Content Resources
    'In this episode Jonathan Barrick and Josh Muirhead discuss how the net neutrality ruling by the FCC was completely dwarfed on social media by a pair of llamas and debate over the colour of a dress, and how the content resources we rely on evolve over time along with our own approaches to marketing. Uncategorized content marketing digital marketing dressgate llamas marketing marketing doubleshot podcast social media Links & resources mentioned in this episode: FCC Net Neutrality Ruling –  [link]. Llamas on the loose –  [link].
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Marketing Doubleshot Podcast - Ep. 4 - FCC vs Llamas and a Dress & Finding Good Content Resources
    'In this episode Jonathan Barrick and Josh Muirhead discuss how the net neutrality ruling by the FCC was completely dwarfed on social media by a pair of llamas and debate over the colour of a dress, and how the content resources we rely on evolve over time along with our own approaches to marketing. marketing marketing doubleshot digital marketing social media content marketing llamas dressgate
  • ABSOLUTE PA  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] I know what you’re doing, and it’s bad for you….
    You’ll get the same communication style from me whether it’s on social media, my website and blog, an in person workshop, if I’m speaking on stage, or you’re a client. Social Media & Online Marketing business marketing tips business tips online marketing online marketing tips small business marketing 'Everyone does it. Sneak a peek at what competitors are doing…… (what did you think I was talking about?). So you end up… Trying to guess how they pulled off their latest promotion or launch. Then model your own business on that competition. Nu-uh.
  • JEFF KORHAN  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Content Warfare: Writing a Marketing Anthem
    This calls for new methods that focus on building your  essential content marketing assets , namely, your website, blog, enewsletter, and one or two social media channels. Effective marketing these days is a media first process in which marketers typically lead with a story. Join me and Ryan live at Social Media Marketing World 2015 in San Diego on March 25-27th. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] 5 Tips for Expanding Social Media Retail Strategies
    Collin shared with me these 5 tips for expanding social media retail strategies. Paid advertising on social media is an easy way to eat away at profit margins. Because of this, retailers should use social media without the paid advertising. Companies can use their social media sites to promote offers that customers would not know about otherwise. Having digital offers shows that you are able to have a social media presence but also get people in your store to shop. 2) Integrate Social Into Reviews.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] 5 Things Your Financial Provider Shares on Social Media
    However, did you know following financial providers on social media is a more engaging way to stay on top of your needs? good financial provider with social media savvy will know that this is a platform to engage, educate/entertain (in equal parts), and where you can enjoy bite-sized nuggets of relevant information that’s easy to digest. Plus, if your advisor is following Forbes’ tips for social media engagement, this can be a great way to kill some time at work, too! Here are a few things financial gurus should be sharing on social media: 1.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Building More Information Off of Social Media
    'Recent data shows that one in four people worldwide are using social media. People use social media for all sorts of things, such as keeping in touch with family and friends, reuniting with old friends, staying current in the media and meeting new people, or networking. Networking via social media has allowed many small businesses to grow their businesses, get more clients, and meet others in the industry and more. If you currently run a business, you need to be on social media. Using social media if you’re a contractor.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Does Your Small Business Need a Mobile App?
    Even though social media is a relatively new medium and many small businesses have just started exploring the potentials of Facebook and Twitter, the competition is steep here. Besides, making a purchase is not the reason why users are on social media. They socialize there and promoting your business there needs to be much more strategic. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Gin and Topics: Farewell, Lindsay Bell
    Cookie Monster and Social Media. Engadget interviews Cookie Monster about social media, technology, and naming the newest app after a cookie. Social Media Top 5 abbie fink bruno mars cookie monster dick carlson dog shovels engadget fifty accents of grey gin and topics jamie dornan jimmy fallon lara wellman lindsay bell llamas escape mindy mikami oldtown funk Tara Geissinger 'By Gini Dietrich When Lindsay Bell and I had our last one-to-one meeting on Monday (the weekly chats I have with my direct reports), we were commiserating about her leaving. agree.
  • KIKOLANI  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Fetching Friday – 29 Posts on Marketing and Productivity
    Social Media Marketing. How to Measure Social ROI on Facebook Ads by Ana Gotter. 'Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. Search Engine Marketing. Productivity. Reader Submissions.
  • DANNY WHATMOUGH  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] ICYMI – YouTube for Kids, Yo and Barclays
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. YouTube launches an app for kids. Linkedin to begin selling ads across the web. Facebook launches ad manager app. Pinterest was the fastest growing network (outside China) in 2014. Remember Yo? It’s back and it has reinvented itself. Barclays offers payment by tweet. Campaigns. Tesco launches Beauty Consultations via Google Hangout. Image credit. icymi
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] How to Use Social Media And Stay Couth
    'If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). One of the fascinating things about watching people engage on social media is seeing them get caught in a war of words when there’s really no need for it. So how do you use social media and remain couth? Listen; and. Engage. Listen.
  • DEVUMI  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Using Twitter Ads to Increase Sales: Good or Bad?
    Twitter online marketing social media marketing twitter followers twitter marketing twitter marketing strategy 'We absolutely love Twitter here at Devumi, but how do we feel about Twitter Ads? Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. first point to consider, before we get too far into this, is that Twitter themselves found that 76.3% of their tweeters use mobile devices to get online. of Facebook. for tweet, or $2.50
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] The Spin Sucks Inquisition: Jessica Lawlor
    FollowFriday follow Social Media blake mycoskie get gutsy jessica lawlor Muck Rack start something that matters toms shoes 'By Gini Dietrich You might recognize the name Jessica Lawlor. She has appeared on these very pages a time or two before (and welcomed by our readers with very open arms). She also was named a PR up-and-comer during our 12 Days of Christmas series a couple of months ago. I’ve had lots of fun interaction with her here and on Muck Rack , where she manages their content. What is the Biggest Mistake You’ve Made in Your Career? What a tough question!
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Seven Social Media Tools that Help Save Time and Increase Effectiveness
    'Written by Jessica Davis Today, social media is not optional, but a necessary practice for businesses. With the ever-increasing demands of growing a business, especially startups, it can get rather difficult to manage the different social media platforms that may be a part of your marketing efforts. However, another genuine concern for businesses is how they can use social media platforms effectively. The answer lies in utilizing social media tools that can help businesses save time and increase their effectiveness. With Dlvr.it
  • SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] Facebook Suicide Alarm - Social Media
    work as Freelance Social Media Network Online Professional. 'Facebook has recently launched a Tool that can enable You to Report if you find Someone''s Posts indicating a Suicide in the near future. You can now Report Posts to Facebook that seem to show someone suffering from a Suicidal thought. There will be a third party who will review Your Reported Posts and will then decide whether to reach out to the user with advice and support. After the Team has reviewed, there will be a PopUp at the distressed person''s wall. Facebook Suicide Alarm.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Entertainment and Social Media Make a Great Combo
    The world of social media shared, tweeted, pinned and more for several hours that evening, not to mention the next day about who won, who should have won, who wore what and much more. The lead up to the annual gala also brought millions of people to social media to offer their thoughts on what films and personalities stood out. Now imagine if your brand could get even one-fourth of that attention on social media. Picture Social Networking. How do you not only up that figure, but also socialize your brand to the point it becomes a household name?
  • JANET FOUTS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Marketers- Stop multi-tasking social media
    Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. mindful social mindfulsocial 'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Skincare Advice Getting More Social
    'You hear so much from media all the time about the latest skincare trends, what’s good for your skin, what’s bad … it’s tough to keep it all straight! Well, just like just about anything else – turn to social media! Turn Social for Better Health. As the following article shows, here are “ 5 surprising benefits of coconut oil ” and how to use social media to find more… Remove make up and moisturize fine lines – You can do this at the same time with coconut oil. Myriad Social Sites to Visit.
  • DANNY BROWN  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] The Writing Process
    The Writing Process originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'It’s pretty hard to write about your writing process when there isn’t a specific writing process to write about (try saying that three times late on a Saturday night!). While I completely understand that there needs to be some kind of flow, to be honest that’s not how my brain’s wired. It Starts With A Scribble. This can be a text to myself, an email, a Post-It, or (on occasion) a marker on my forearm. Insights methodology writing
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Finding a Great Job on LinkedIn
    Say I want to look for a job in social media in Los Angeles. search for “social media” in keywords, and narrow it down: Date posted: I’ll prioritize jobs posted within the last week, as older listings are more likely to be stale; Location: I’ll search “Greater Los Angeles Area” rather than zip code; Experience level: this is a really useful filter, because it brings up only jobs at or around your seniority. Notice I haven’t touched the “Industry” filter—all kinds of companies need social media experts, and I don’t want to exclude any results. Groups.
  • PROBLOGGER  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] How Compassion International Uses Blogging to Save Lives
    Not only does Compassion keep an active blog that gets great engagement on social media and more, they have a network of over 350 affiliate bloggers to amplify their message to new audiences. Caitlin Gustafson is an Online PR Specialist for Web Talent Marketing with a focus on content marketing and social media. 'This is a guest contribution from Caitlin Gustafson. imagine a dirt road with boys playing with a lonely old soccer ball in the warm sunshine. little boy with dark brown curls chases the ball, his worn sneakers kicking up dust from the street. Company Blog.
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Always Room for One More Good One
    Brain Stew Social Media 'There is always room for one more good one. If you look at the movies or bookshelves, there’s even room for some bad ones. But what about you? Is there room for you? For your work? How does one know they are good enough to be one of the good ones? If there is always room for one more good one – how do you become one of the good ones? By doing. By continuing to do. That’s how you get good. That’s how others find out you are good. I’ve said this before:  Fans are Fanatics. Searchers Find. Shoppers Discover. Watch the Trekkies.
  • MINDJUMPERS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Why Customised Content is (still) growing
    The need to set your brand apart from the noise of social media has never been more urgent and the only way to stand out is to produce localised custom content that adds value for your customers by educating, helping and/or entertaining. We say  Facebook is global, but social is local. Almost four years later, this tendency is still growing and the social platforms have been adapting to the evolvement, e.g. Facebook’s decline in branded organic reach. Search & Social – Understanding the Interdependence. We acknowledge some of it – but ignore most.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] 4 of the Best Blogger Outreach Strategies
    Applicants have to explain things like why they’re passionate about the brand and what their social channels are. Social Media Case Studies blog strategy blogger outreach brand ambassadors content marketing influencers social media case study Social Media Marketing 'Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] How to Build a Community that Thrives
    During that conversation, one of the questions posed to me was: What role does social media play in content marketing? In the early days of social media, everyone talked about community. Follow them and engage on their social networks. Just like on many of the social networks, you can “tag” people in the conversations. They’ll be alerted either on one of their social networks or via email and follow the link to extend the conversation. 'By Gini Dietrich. couple of weeks ago, I participated in the Content Marketing World Twitter chat. Holy cow!
  • SOCIALFISH  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] Can Marketing and IT Collaborate?
    Socially driven collaboration infographic from Vanessa DiMauro. Featured Industry Insider Potluck Risk and Social Media 'Apparently not – despite all the evidence showing that they need to. Is it time to stick your marketing and your IT folks in a room and get them to hash it out? What’s the problem here? Turf wars? General disdain for each other? Inability on both sides /either side to see the strategic value in collaborating? Or… is it time to dump both, hire a CDO and build a new team? ———— ( photo credit ).
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 26, 2015
    [Social Media] 5 Brands Who Rocked the Social Media Red Carpet During the Oscars
    million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. Social Media Case Studies 2015 oscars brand strategy Oscars Social Media Marketing television advertising twitter twitter engagement 'While a reported 34.6 EverythingIsAwesome at the #Oscars ! The key takeaway?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    ' Rise of The Social Employee. We are excited to be participating in the upcoming IBM webinar, “Changing the Learning Culture:  That 70’s Show: The Main Star of the 70:20:10 Learning Model,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. What is a social employee? Social processes have fundamentally changed the way everything gets done.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Are You Social About Developing Your Career?
    Thanks to the power of the internet and social media, networking has made it possible for millions of Americans to land their dream jobs and further develop their careers. Being More Social. If you want to grow your career and work in a challenging environment day after day, look no further than social media to get you there. Here are five ways you can use social media and the internet to develop your career: Further you education online – Years ago if you wished to further your education, you would have had to attend a brick-and-mortar university.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Creative Marketing by Bob the House
    Social Media Twitter business reasons for twitter creative marketing real estate Twitter Marketing 'By Rich Burghgraef. OK,   I am not actually Bob, but I do  play him on Twitter. Bob says some things that I don’t, but that’s Bob. He is a house. And while houses tend to keep this under their roofs, they have pretty good senses of humor. Much better than I do. In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. Bob the House is Born. And Bob.
  • CONVERSTATIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Thinking of Redesigning Your Website?
    Author Bio : Ruth Ann Monti is the founder of TimeStorm Communications , which provides original content, copywriting, social media and marketing services for entrepreneurs and small business. 'Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it’s high time that you start thinking seriously about redesigning your website. Why the urgency? Your Site Must Be Compatible With Mobile Devices If your website can’t be easily viewed on a tablet, you’re in trouble. Make sure it loads quickly.
  • PUSHING SOCIAL  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] How to A Tell a Story That Sells
    Content Creation Social Media 'A little while ago we defined Content Marketing as “Stories that Sell.” This definition still holds. Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] Who Wins in the New Partnership of Twitter and Google
    Sprout Social Shoutout Today’s Sprout Social Shoutout for my friend Adam Singer. Terrific blog called The Future Buzz and a must-follow in social media. In fact we had him on my Social Pros podcast a little while ago. About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). In Montana.) Super smart guy.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social Media] How to Leverage the New Twitter Partnership with Google
    Summary The new Google-Twitter deal makes Twitter a bigger player on the overall digital media landscape, and it makes Twitter more important to your overall digital strategy. Social Media Research google search engine optimization social media engagement social media news social media research social media strategy twitter 'Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Social Media Tips for Small Businesses
    'Today social media are the most effective ways to let the world know about your small business – with a certain degree of creativity it can lead to great results even on a small budget. The Internet is rife with tools, software and platforms that were created to make the life of social media marketers easier. Hire a professional who will develop your social media strategy but make it your business to learn at least the basics on the go. If your results leave much to be desired, it doesn’t mean that social media marketing doesn’t work.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] How to Get Creative with Influencer Marketing
    Instagram is widely used by influencers and brands as an influential channel in its own right, and with so many changes in the social media landscape, we should see an even larger shift toward this in 2015. The latter , helps you narrow down influencers by keyword, audience size, social following, aesthetic, price range, location, gender and even names of brands they are already talking about. 'By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Three Important Criteria In Social Media
    'Three Important Criteria In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Online Resources that Help You to Write Impressive Posts on Social Media
    'With the rising number of people who use mobile devices along with the growing popularity of social media platforms, many utilize social media to acquire and share information. Online users are presented with an overwhelming number of posts in various social media networks. Managing social media can also be a daunting task especially since you have to constantly update it and ensure that you provide fresh and updated content. Featured Social Media Tips writing For writers, these tools make your work a whole lot easier.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Top 15 FREE Internet Marketing Tools To Boost Your Online Business
    This is great service for sharing your content on various social media websites. You can easily schedule your content on various social media and site and populate your content very simply, all from one dashboard. If we talk about social media management, HootSuite grabs the top position on the list. This little tool helps you manage all your social media activities from one dashboard.  . 'This is a guest contribution from Kulwat Nagi. Today, Internet marketing is evolving at a greater pace than ever. Content Idea Generator  . Pocket.
  • ENGAGING BRAND  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Why Social Hustling is NOT Social Marketing
    Maybe I am just not getting “it” But asking for a like, asking for a share… giving endless competitions to retweet is NOT social marketing; it is social brand prostitution Click To Tweet. Too harsh to say this is not marketing but fake marketing for social quantity hunters? Social marketing isn’t demanding payback; it is YOU paying back your customers Click To Tweet. Social quality is about value. Social quality is about giving people a reason to share beyond financial. Social Media 'Maybe I stand alone. Harsh?
  • DANNY BROWN  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] The Smoke and Mirrors of the Self Publishing Game
    The Smoke and Mirrors of the Self Publishing Game originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. Or join communities. The book?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] How to Own Your Blogger Outreach Process
    To round out my perspective and provide a blogger outreach view from an agency stance, I talked to Devon DeMars and Brent Gleeson, social media director and CMO respectively of Internet Marketing Inc. Bloggers are active on many social channels to stay relevant and to promote themselves. The primary marketing areas that blogger outreach improves include: Brand awareness Social media buzz Online sales SEO Two Approaches When it comes to blogger outreach, I see clients take one of two approaches. IMI), one of the top digital marketing agencies. Enjoy!
  • PUSHING SOCIAL  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] How to Immediately Improve Content Performance
    Content Creation Social Media 'Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Social Media] Building Loyalty In Social Media
    'Acquisition, Retention, And Building Loyalty In Social Media I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me
  • BARE FEET STUDIOS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Mindful Social Media
    The post Mindful Social Media appeared first on Bare Feet Studios. Home Social Media Strategy barefeetstudios mindfulness social media stress 'It''s not an oxymoron!
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Is LinkedIn Your Social Media Weapon of Success?
    'Social media has allowed people to find old classmates, catch up with family and friends who live out of state, stay up-to-date on high school friend’s lives and has even helped people find their dream jobs. While Facebook, Twitter and Google Plus can be used for job-hunting, LinkedIn is the top social media networking site for professionals. LinkedIn Careers profiles Social Media As of November 2014, 332 million people are using LinkedIn. What You Should Include in Your LinkedIn Profile. If you’re willing to relocate, state that.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Instagram, Twitter Outpace Facebook in Growth
    Although Facebook continues to dominate the social media scales in total users, its growth has become relatively stagnant, signaling users want more variety in their digital diet. Despite the diversification of social media habits, businesses don’t need to look far to match marketing strategies with changing trends. Released in 2014, Pew Research’s study outlined significant changes in how social media is used and by whom. Facebook Featured Social Media Twitter But what does all this variety mean for business owners? Not necessarily.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Welcome To The Future: Apple And Google Cars, Anyone?
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Have Instagram , Vine and even Snapchat stolen the mobile/social video thing away from Twitter? Speaking of Snapchat, the popular online social network that allows you to send images and videos to friends and then have that content dissapear is now worth close to $20 billion dollars. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 The good folks at CHOM 97.7
  • WAXING UNLYRICAL  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Monday Roundup: Branding Inspired by Oscar
    Four ways social media impacts emotional branding. Why: “Emotional connection comes when we feel a brand becomes part of our self-identity,” says Mark Schaefer in this post that discusses how to fit social media into your branding strategy. 'Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. Image:  Travis via Flickr, CC 2.0. restroom.
  • SOCIALFISH  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] 3 Tips For Nonprofits To Boost Their Social Media Presence
    Social media offers the perfect platforms to do this. billion (and counting) active users, and totals nearly 57 percent of all social media visits. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The social media strategy of Amnesty is one that should be replicated by all nonprofits dealing with sensitive subject matters. Find a special occasion that fits with your organization and base your social media posts around it. 'The primary goal of Sec.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] How Social Media Examiner Became the Biggest Site in Social
    Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of  Social Media Examiner , is a leading voice on all things social media. Fast forward to today: One of the most rewarding things Mike says he does is produce his 10-minute daily podcast on marketing tips for using social media. “The social team serves up not just our own content, but [they] curate content that is of exceptionally good value.
  • JEFF KORHAN  |  MONDAY, FEBRUARY 23, 2015
    [Social Media] Human Content Curation: How It Builds Your Business Brand
    Therefore, even major media outlets are practicing this. In fact, in the near future I’ll be sharing new methods and resources for accomplishing content discovery, curation, and social media sharing. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. We’ve all learned to ignore automated “set it and forget it” methods of content curation. Every business has its limits. Here’s how to get started. Everybody wins.
  • T2 SOCIAL  |  SUNDAY, FEBRUARY 22, 2015
    [Social Media] 3 FREE Social Media Measurement Tools
    'Free social media measurement tools are always a hot commodity for marketers. If you’re like a lot of social media marketers, then you are often faced with significant hurdles when it comes to both measuring your results  and  receiving any sort of significant budget to make it easier. While there is a whole host of tools that exist on the paid side of the spectrum (some very affordable and others quite the opposite) it is always useful to start your endeavor into the world of social media measurement with some free tools. Social Mention.
  • LAUREL PAPWORTH  |  SUNDAY, FEBRUARY 22, 2015
    [Social Media] How to Write a Social Media Strategy in 9 Steps
    Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course :  Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from. Which Social Media Platforms? Students: please note the social media press release lectures  covers examples.
  • SOCIAL MEDIA STRATEGERY  |  SUNDAY, FEBRUARY 22, 2015
    [Social Media] 31 ‘New Clues’ for PR Practitioners
    Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. Let’s say it together: PR does not equal media relations. Bragging about the number of media placements and impressions you got is like bragging about the number of hours you worked. Media placements in The New York Times or Time magazine don’t mean nearly as much to cost-focused clients when they can cut a check and get the same coverage with more control.
  • SOCIALNOMICS  |  SUNDAY, FEBRUARY 22, 2015
    [Social Media] Three brands inspiring both consumers and digital marketers
    Social Media Socialnomics content marketing Digital Marketing dove equinox inspiration megan markle motivation the Tig 'It’s easy to focus on the negative, especially when it comes to the news, how we feel about brands who have mistreated us, the person who didn’t hold the door, etc. It’s especially true in the digital world, where marketers are competing for the next big campaign, and looking to see what another brand did wrong. It’s unfortunately too easy to be negative. few I’ve noticed (big and small) of all time and as of late are: 1. 
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, FEBRUARY 22, 2015
    [Social Media] Have You Checked Your Network And Friend List - Social Media
    work as Freelance Social Media Network Online Professional. 'About 83 million accounts are fake on Facebook. Have You Checked Your Network And Friend List? My Business Page is on Facebook at: [link] Do join me
  • PAMORAMA  |  SATURDAY, FEBRUARY 21, 2015
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    'Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. The app creates actionable visualizations that enable you to compare your social graph to others, as well as find and connect with influencers. Follow her on Twitter at @pamdyer.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 21, 2015
    [Social Media] Six Links Worthy Of Your Attention #244
    social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: What My Hearing Aid Taught Me About the Future of Wearables - The Atlantic. This week I''m at Strata , O''Reilly ''s conference on big data, data science, and ultimately, deciding better. The amount of machine data that we''re making as a species is astonishing -- it''s like we realized we can instrument everything online, and now we''re furiously making everything else measurable.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
    He is becoming more widely known for his ability to captivate an audience with data (twinkled with his own perspective) about what is happening in the world of digital media. Facebook is the Internet and Facebook is social media (don''t believe the noise that young people don''t use it). digital media. social media. 'Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. What is the digital world really like? apple.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] LinkedIn: Getting Your Network Right
    While it doesn’t help you to have masses of connections for the sake of it, some recruiters will think less of candidates with few connections, especially in fields like recruiting or media where networking is an essential part of the job. Featured How To LinkedIn Social Media Tips connections endorsements groups recommendations 'At CareerGlider , we’ve been doing a series on how to use LinkedIn to raise your profile and help you to find great jobs. Our earlier posts ( here and here ) showed you how to improve your LinkedIn profile. Connection Requests. Groups.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 20, 2015
    [Social Media] Gin and Topics: The Daughter Edition
    Social Media Top 5 ellen degeneres ellie pierce gin and topics jen phillips jimmy fallon jumbotron dancing kell elsa kelly dietrich macey hensley mattie dietrich monica reed president obama shake it off stephen curry Taylor Swift 'By Gini Dietrich You know how we were waiting last week for our Spin Sucks intern to arrive? Well, she’s here! Maggie June was born Friday night and I’m giving her and mama a little bit of time before they get put to work. figure Maggie June can do some data analysis and lead generation work. Why not have her start earning her keep now?
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