[Social Media] How to Improve Social Marketing Results with Scheduling
    There’s no denying the importance of social marketing: with social media now ranked the #1 activity for web  users and 93% of marketers harnessing the power of social media for their businesses, it’s never been more apparent that the big social marketing plays a vital role in business strategy. 2016 Social Marketing Planning Guide Download. In this post, you’ll learn the best ways to use scheduling to transform social marketing results with tips, tricks, and tools. 1. Scheduling your social media means you need to have a content plan.
    [Social Media] The ROI of Knowing Your Social ROI
    Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? Here’s why you should know your social ROI. Nathan Mendenhall, Director of Social Media at THAT Agency, argues that showing ROI keeps us social marketers in our jobs: Proving social ROI justifies our existence as marketers. Social ROI can come in many different forms, so we have to set goals and prove that our strategies are driving towards them.
    [Social Media] Overcoming Three Common Product Launch Challenges
    Launching a new product and ensuring its success isn’t always a walk in the park. There are a number of challenges you’ll need to overcome. Brandon Leibowitz looks at some of the most common product launch challenges, and shares some tips on how you can overcome them. The post Overcoming Three Common Product Launch Challenges appeared first on Spin Sucks. Related Stories How to Reach the Right Audience at the Right Time With PPC How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now.
    [Social Media] Why Your Online Friends Are Not Friends
    Every story about social media eventually mentions Dunbar’s number , a theory popularized by psychologist Robin Dunbar about the relationship between the size of your brain and the size of your average social group. It is therefore irrelevant how many friends you claim to have on Facebook, Twitter, Instagram, Snapchat, and other social media sites. Dunbar explains : “Social media certainly help to slow down the natural rate of decay in relationship quality that would set in once we cannot readily meet friends face-to-face. Media
    [Social Media] Ignite Social Media Promotes Bounds to President, Announces Other Management Changes
    Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. Bucking the ‘lack of representation’ trend in the advertising business,  Ignite Social Media  today announced several management changes. The agency, recently named the Social Agency of the Year Worldwide in the Corporate Social Media Awards, named its current Chief Operating Officer Deidre Bounds as President of the agency, effective 9/1. McClelland has served as the agency’s Vice President of Media and Analytics for the last 6 years.
    [Social Media] Why Your Readers Want Homework (and How to Give it to Them)
    Alternatively, you could get readers to respond through a survey or online form, or through social media – whatever suits your topic, your readership and your own workflow or preferences. By ProBlogger Expert Ali Luke. Homework. Even if your school days are long behind you, that’s probably not one of your favourite words. Unless you were even more of a geeky kid than me.). But blog readers want homework: actionable steps to put what they’ve learned into practice. And here’s why. Simply Reading About a Topic Doesn’t Usually Help. And it is. Here’s how. Try This. Do This.
    [Social Media] 11 Ways to Jumpstart Your Instagram Branding
    While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. While that number might seem low, influencing one-third of your social media followers through channels like Instagram can have serious payoffs. This is why so many people trust Sprout Social as their go-to Instagram management tool. But Instagram branding isn’t an easy task. You Build Trust. Don’t risk it.
    [Social Media] 7 mistakes to avoid in personal branding and building authority
    These days, Internet marketing, whether it be search or social, doesn’t come from merely sprinkling miracle grow on your digital flowers. As Kristi Hines says : Guest blogging definitely helps build your authority across all channels – subscribers, social followers, and overall recognition of your personal brand. Focusing on search engine optimization and social media too much. There are plenty of stories of bloggers who really didn’t even understand search engine optimization or a significant amount of social media when they became famous blogging.
    [Social Media] How to Keep Your Social Media Marketing Going While You’re on Vacation
    You have one last chance to squeeze in a vacation before the busy fall season begins, and I can take one concern off of your list: keeping your social media running while you’re away from your business. It’s easier than you think. I run the social media networks for Constant Contact, and I have a system in place that you can use for whatever business you have. content plan will help take the guesswork out of what to post for your social networks on vacation and all year round. Take stock of the social networks you use and think about the purpose of each one.
    [Social Media] WhatsApp’s Privacy Policy Change & What It Means For Brands
    As opposed to public shaming that brands are subjected to on social networks like Twitter and even Facebook, asking people to WhatsApp messeage a brand seems more private and immediate. To get news on WhatsApp and all other things social media, sign up for our newsletter. If you’ve not gotten the notification yet or simply clicked Agree without reading, here’s some news, WhatsApp is changing its terms and privacy policy. Don’t panic, your messages are still fully encrypted and no one will be able to read them. The internet was then split between two sides.
    [Social Media] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? This checklist includes the basics but also several less-used tactics, such as: Incorporate expert quotes in your writing, then give those experts a shout-out in your social media promotion. Content Marketing Social Media Marketing CleverClicks content promotion infographicsAs the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.
    [Social Media] Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola
    Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. This campaign, which kicked off last year and won a Social Buzz Award , is asking brands and individuals to remove the As, Bs and Os from their names to highlight the lack of people signing up to donate blood. Social Strategy Social Media Interviews Social Media Strategy Twitter Campaignshttps://t.co/fdqaJWcnpY.
  • ARI HERZOG  |  MONDAY, AUGUST 29, 2016
    [Social Media] Stop Producing Noise
    Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. Social graphs contain invaluable personal data; being able to analyze that data and make content more meaningful, contextual and separate value from the noise will be critical as social networks continue to explode. The next time you share something with the social web, think about what you’re sharing before hitting that send button. How vain of us. We Thanks for reading.
    [Social Media] Content Marketing, Social Advertising, and SEO: Which Is Most Important?
    Others say that social is the most powerful marketing tool available. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. Social Advertising – Battle Round 2. Social users were likely on Facebook and Twitter and other social media channels before your brand was. Your social advertising brings readers to your content. The quality of your content makes people like and share it socially.
  • SPIN SUCKS  |  MONDAY, AUGUST 29, 2016
    [Social Media] Social Media Calls-to-Action that Connect You to Consumers
    How do you map out a social media strategy that actually works? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager. Related Stories Seven Brutal Truths About Digital Marketing Trends The Spin Sucks Inquisition: The RoundUp, Part One Gin and Topics: Seven-Year-Old Romancer.
    [Social Media] How to Leverage Newsjacking Without Being a Jerk
    Social Media Strategy content creation content marketing content writing newsjacking trendingTapping into trending news is part of what keeps web content relevant and real for readers. Newsjacking is simply taking newsworthy events and piggybacking your content to capture (hopefully) some of the search traffic. Ultimately, this can help increase your site views, as well as sales or profits. However, when done poorly, newsjacking can make you a jerk. highlight to tweet) News isn’t just fiction that’s out there on the internet—this is real life for real people. Always Stay Neutral.
    [Social Media] Why a Twitter Dashboard is Critical for Small Businesses
    At Sprout Social, we have a very robust Twitter dashboard that’s perfect for businesses of all sizes. If Twitter is one of your primary social media marketing channels, the data you get from  Sprout Social’s dashboard  is extremely beneficial. If you have multiple Twitter profiles or want to track your other social media accounts, a dashboard is a necessity. But as a business, you need the ability to schedule Tweets ahead of time and put together a complete social media editorial calendar. What are your best performing Tweets?
    [Social Media] The Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. My new favorite line from futurist and technology media pioneer  Kevin Kelly : "The future happens very slowly and then all at once." digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Autonomous vehicles are here. James Bond.
    [Social Media] You’re Too Old for Facebook’s New App | Social You Should Know
    Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. And finally, if you’re struggling trying to figure out how to staff for social media internally, have we got a webinar for you. The post You’re Too Old for Facebook’s New App | Social You Should Know appeared first on Ignite Social Media - The original social media agency.
    [Social Media] #SocialPR Spotlight: Kim Fredrich
    Today in the Social PR Spotlight, I’m excited to introduce you to Kim Fredrich of The Stylish Marketer. haven’t known Kim long, but my good friend Shannon Mouton-Grey pointed her to me and the Social PR Posse. Why do you care about Social PR? Because social media is now so intertwined with our lives that any conversations and communications worth having will be social media based. What’s your secret Social PR Superhero power? How are you using the Social PR Virtuoso Master Course to grow your Social PR superpowers?
    [Social Media] Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
    On no other social network can you get this type of supplemental information about the posts themselves. If you publish lots of content regularly like a news or media agency, summarize your articles with a headline and a tagline or sentence. If you create images for your social media posts, make an additional image for the vertical screen or reuse the one you created for Pinterest. While GoPro’s Instagram Stories alone looks amazing enough, it is part of their #DreamReal marketing campaign of fulfilling their social media advocates’ dreams. You
    [Social Media] How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)
    Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. In fact, many freelancers and agencies stay away from offering social media services because it's so time-consuming. We have some ideas to find great content for your social media calendar that won't take tons of time and effort, but first let's talk about your social media strategy. Social Mention.
    [Social Media] 10 Tools for More Productive Online Marketing
    The average marketer has to balance social, content, email, and other inbound marketing tactics. You create customized widgets on your dashboard that can run literally anything: sales, CRM, support, social media, marketing, analytics, and a dozen others. DrumUp is one of the most useful social media productivity tools around. Of course, you still need to make social media posts meant to engage, but this is a simple way to keep your profiles active. 4. It makes planning content and scheduling it on social media so much easier.
    [Social Media] Getting Scrappy With Nick Westergaard - This Week's Six Pixels Of Separation Podcast
    He also runs an amazing event called, Social Brand Forum , in Iowa that I had the pleasure of speaking at last year. social brand forum. social media. Episode #529 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around.  Nick Westergaard is one of those true friends. He's the real deal. That's who is. Enjoy the conversation. . audio.
    [Social Media] Facebook Instant Articles: How to Get Started for Business
    Confirm that all media elements found in the web version of each article also appear in the Instant Articles. Beware of missing slideshows, videos and social embeds. The post Facebook Instant Articles: How to Get Started for Business appeared first on Rebekah Radice, Social Media Strategy. Facebook Social MediaWondering what Facebook Instant articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. Every day the demand grows for faster sites and a better user experience. With its 1.51
    [Social Media] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Don’t underestimate what it takes to win in SEO, Social, & Content Marketing. It’s no secret that the biggest bottleneck in content marketing (and by extension, SEO and social) is TIME. Do you have a fantastic SEO platform? Pic for Instagram?
    [Social Media] Six Links Worthy Of Your Attention #323
    None of us (and our content) were credible to the media, at this point. Now, the media is us. media. new media. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Genetic Engineering Will Change Everything Forever - CRISPR - Kurzgesagt - In A Nutshell. The YouTube channel Kurzgesagt - In a Nutshell is remarkable. The videos are full of easter eggs and little jokes. Alistair for Hugh). Alistair for Mitch).
    [Social Media] #SproutChat Recap: Social Content & Engagement
    Social media managers are often trying to increase social  audience engagement. Testing and measuring content and post types across social networks is the best way to see what resonates with your audience. This week at #SproutChat , we discussed what content strategies work best for each popular social network. While Facebook and Twitter are very different social networks, images and videos resonate on both. Determine which metrics will effectively communicate your social media engagement goals. Work If so you're winning social.
    [Social Media] FOMO, influence and the internet. Still high school?
    Social Media in Action Social Media Tips and Tricks influenceThe fe3ar of missing out and the influence of our friends and connections is a powerful tool for businesses to market to us. Are we still in high school or what?
    [Social Media] 3 Paid Social Changes That Yielded Major Results
    I’m constantly looking at ways to improve our paid social media strategy at Rackspace, the #1 managed cloud company, to make sure we get the best results with the money we spend. After some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome. Social marketing has a direct role in facilitating this, by generating email signups for “gated content”: things like webinars or white papers that require an email address to view. How to On-Board Your Social Team RIGHT Download.
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    How to be a Smart Breaking-News Consumer on Social Media | OnMilwaukee. The Secret Sauce to Shareable Visual Content Your Audience Will Devour | Socially Sorted. Once again Donna nails it with her epic visual social content knowledge! and that’s not just because I’m dying to get out of the Melbourne chill and into some beachy sunshine). How Lesser-Known Models Navigate Instagram and Snapchat | Racked. Not everyone can be at the top of the game, but you can still be successful as a mid-range influencer, blogger or online creative. Here’s Why.
  • SPIN SUCKS  |  FRIDAY, AUGUST 26, 2016
    [Social Media] The Spin Sucks Inquisition: The RoundUp, Part Two
    FollowFriday Social Media andrew mclaren andy donovan burke deirdre breakenridge gerry corbett inside pr joe thornley jon-mikel bailey Ken Jacobs kimberly crossland lara wellman lou draper martin waxman nicole rodrigues robert moore roger friedensen shonali tony gnauIt's the second part of the Spin Sucks Inquisition for 2016, which includes the 15 people who have been featured May through August of this year. The post The Spin Sucks Inquisition: The RoundUp, Part Two appeared first on Spin Sucks.
  • DEVUMI  |  FRIDAY, AUGUST 26, 2016
    [Social Media] Incredible YouTube Promotion Tactics, With Help From our Services!
    Twitter Vine YouTube content marketing online marketing online video social media marketing twitter followers video marketing youtube marketingWhen it comes to YouTube promotion, every little bit helps. Well it seems like everyone and their 12 year old brother is opening up a YouTube channel in order to chase that YouTube money. Competition is really picking up. To succeed, you will have to spend a little money to make a lot of […]. The post Incredible YouTube Promotion Tactics, With Help From our Services! appeared first on Devumi.
    [Social Media] 5 Can’t Miss Sessions at LIFT 2016
    Here’s the elevator pitch: We’re bringing together the world’s top social marketers to share their secrets of success. If, after our numerous email sends and countless social media posts, you still need a little something extra to whet your appetite, here are the sessions I am most excited about. Don’t Be Afraid of the Dark: Measuring Dark Social . You’ve heard a lot about this dark social thing, right? Or, you know what it is, but have no idea how to incorporate dark social measurement into your own organization. Messaging apps.
    [Social Media] Oculus Debuts VR Experience Featuring President Obama, Yosemite National Park
    National Geographic vice president of social media Rajiv Mody  said in the Oculus blog post: National Geographic has been a pioneer in visual storytelling throughout its 128-year history. Oculus VR  debuted a new virtual-reality experience Thursday featuring President Barack Obama  on a visit to Yosemite National Park. Though the Ages: President Obama Celebrates America’s National… Earlier this summer, President Obama and his family visited Yosemite National Park. Available on the Oculus Store for Gear VR with Rift coming soon.
    [Social Media] 9 Reasons Why Hilton’s Social Media Strategy Succeeds
    Social media is a good place to start. According to this  2015 article on Harvard Business Review, “Consumers under 35 spend almost four hours per day on social media, and more of that time is being spent engaging with brand”. And…. “17% of people older than 55 prefer social media over the telephone for service.”. Reaching out to customers and engaging with them directly on social goes a long way in building brand loyalty. Social media has impacted the Travel and Hospitality industry in a huge way. Run Social Media Contests.
    [Social Media] Pros and Cons of your Social Media Team Structure
    With different clients comes different social media team structures that we work with. Social media teams are structured depending on how the brand divides their internal vs. external resources, and there are pros and cons to each approach. Here we’ll look at two social media team structures and the pros and cons of each. Many clients that we work for only have one person who oversees all social media marketing for their brand. At Ignite, we live and breathe social media marketing since it is 100% of what we do.
    [Social Media] 51 Profitable SEO Niches to Dominate with Low Competition
    guess Hearst Media spend enough money on Google Adwords. We’re not done with Hearst Media and their unstoppable network just yet. Social MediaToday I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. really didn’t want to do that when deciding to cover this topic, so have covered each niche in a lot of depth so you can see if it’s the right fit for you. — Glen Allsopp (@ViperChill) July 11, 2016.
    [Social Media] [Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped
    Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. This flight allowed us to open many conversational doors, and social media had a big role to play in that. Our ten minute chat, while we were flying over Saudi Arabia, received over 120,000 live viewers on social media. He had budgeted 2.3 https://t.co/e585wxFdMU.
    [Social Media] [Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped
    Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. This flight allowed us to open many conversational doors, and social media had a big role to play in that. Our ten minute chat, while we were flying over Saudi Arabia, received over 120,000 live viewers on social media. He had budgeted 2.3 https://t.co/e585wxFdMU.
    [Social Media] Goldfish Have Longer Attention Spans Than We Do: How 4 Brands Engage Their Audience on Social Media
    Brands have a better chance of keeping the attention of a goldfish than their targeted… Read More.
    [Social Media] How to Create Your Own Social Media Video Marketing Strategy
    Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Why Social Media Video Marketing? Conveying Complex Information.
    [Social Media] Sidekick 9/11-9/17
    Blog blog social mediaAlthough it has now been 15 years, it will probably never feel normal to schedule… Read More.
    [Social Media] 10 Tips to Optimize Your Presence on Pinterest
    What started as little more than an online scrapbook back in March 2010 has become one of the fastest growing social networks , with 100 million active users losing themselves in this picture-perfect platform on a daily basis. Plus, with social media referrals now being responsible for at least 31% of website traffic , you’d be foolish not to take advantage of every social channel out there. It’s social media 101: to increase your traffic and project yourself as a noteworthy source, you need to be active with your posting. Social Media Tools
    [Social Media] 11 Simple Design Tips to Enhance Your Social Media Images
    That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are  very visual beings! Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images   after lots of practice (and mistakes!), and I’m excited to share with you  my favorite social media design tips and principles  to help enhance your social media images.
    [Social Media] How to Run Instagram Ad Campaigns with Better Results
    Hashtags and social media are like sprinkles and ice cream. An Oracle report uncovers that “31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.”. Recognize your consumers’ social media habits. Instagram Social Media MarketingAre you running Instagram ad campaigns but seek better results? Upgrade your Instagram advertising to generate more brand awareness and boost sales. Here are six tips to create better Instagram ads for your company. 1. Target the Right Audience.
    [Social Media] What Does An Ideal LinkedIn Profile Look Like
    When we talk about social selling , we inevitably think about LinkedIn as a major asset for building prospects. Groups are the social component of LinkedIn. Life at LinkedIn Social Media Tips Social Selling StrategiesLinkedIn can accommodate you with the tools to build your online presence if you are determined enough to focus not simply on yourself but also on your buyers and their achievements. Put an extra effort to make your LinkedIn profile buyer-friendly by adjusting every section of your profile in accordance with the best practices listed below.
    [Social Media] Social Marketers, CMO’s Are Most Worried About These Things
    And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). How Your Social Data Can Benefit Every Department Download. It also includes suggestions for what social marketers can do to alleviate these stresses and solve these problems. 1. We Social is a great place to begin this research. For a holistic view, conduct this research on two levels: conversation around your brand specifically… This is a sample chart from Simply Measured’s Social Analytics solution. How You Can Help. How You Can Help.
    [Social Media] Fad Four: 4 Social Networks You’ve Probably Forgotten About
    New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. In this post, I want to pour one out for the fallen warriors of social media innovation. 1. Beyond that, it’s hard to describe, so I’ll let this video do the talking: Social media pundits pit Peach against Facebook and Twitter, speculating the network would provide serious competition. Nextt wanted to be the… next… social media network, but became the next social media network to fade away.
    [Social Media] Submit, Approve & Reject Messages for Approval in Sprout’s Mobile App
    Message approval enables teams to effectively collaborate on their social publishing strategies and ensures that social posts stay on-brand and compliant with brand practices. Just submit a message as a draft and apply a queue priority or set a specific post time via Sprout’s social media scheduler. This post Submit, Approve & Reject Messages for Approval in Sprout’s Mobile App originally appeared on Sprout Social. Sprout’s latest iOS and Android updates bring Sprout’s message approval workflow to users on the go. Submitting Messages for Approval.
    [Social Media] [Webinar Replay] How to Maximize Open Houses Using Social Media
    In this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses. “How to Maximize Open Houses Using Social Media” with Katie Lance and AM Open House from Katie Lance on Vimeo. Here are a couple of the slides from the presentation for your reference: Here is a sample open house social media schedule I created for your use. What social media strategies are you using to market your open houses? I’d love to hear!
    [Social Media] How to Regram Your Way to Instagram Success
    One of the features that so many people take advantage of on pretty much every social media site is sharing. Whether it’s sharing something on Facebook or LinkedIn, retweeting on Twitter, or pinning on Pinterest, sharing is something we commonly do. Sharing is caring, right?! But Instagram doesn’t inherently allow for this function (yet… I… The post How to Regram Your Way to Instagram Success appeared first on Jenn's Trends. Instagram instagram instagram for business instagram marketing instagram posts instagram strategy instagram success regram
    [Social Media] How Facebook Live Will Impact the Near Future of Video Advertising
    In a very short period of time, video buyers are considering Facebook as the most important video–not just social–advertising platform. Study commissioned by Trusted Media Brands. Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). It’s clear from the Advertiser Perceptions research that Facebook turned the tables on the video discussion 180 degrees toward its social platform by aggressively introducing Facebook Live.
    [Social Media] Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
    The beauty of multimedia content is that it can have a much longer shelf life than other forms of social storytelling. The challenge is to think about video creation in the same way as other forms of media. What times of day will it be promoted in social media, etc.? Too Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. Take the over. Seriously. It’s new turf. Think about it.
    [Social Media] There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
    The evolution of social media and search has also complicated the playing field. When we write a headline , we no longer think only about driving clicks from a single channel like our homepage; we now need to think about search and social, too. But, the evolution of social media has led content publishers to rethink their approach to headlines completely. strategies to help you write great headlines for social and search. Standing out in search is a completely different game to standing out on social platforms like Facebook and Twitter.
    [Social Media] Can Instagram Drive Traffic To Your Website?
    loved Instagram so much I was hesitant to use it for business but eventually I gave in, setting up an account for my side project We Teach Social. As a social media and digital marketing trainer, it was becoming clear that I needed to understand how it could work for business. I was pleasantly surprised that Instagram was a place where I could meet potential customers and converse with them in the same way that I did on Twitter. also had a series of short social media video tips I’d created for Facebook and Twitter. Instagram Social Media Marketing
    [Social Media] What You Missed at Social Fresh 2016
    10 Social Media Trends You’ve Been Ignoring Download. Last week, more than 300 social marketers came together to get inspired and learn from the industry’s top brands and thought leaders. Here are some of my personal favorite presentations and lessons from Social Fresh 2016. 1.  The Future of Social Ads Panel by Cisco, Century 21, IBM, and Likeable Media. Usage of the top four messaging apps will surpass the top four social apps in the near future. The way we see social ads are evolving, but how? Creators = social influencers.
    [Social Media] Which Sponsors Captured the Most Social Engagement During Rio 2016?
    This year’s Games were the most social games ever. The Games themselves boasted a strong social media presence to connect with fans in other ways as Olympics ratings on traditional TV continue to dwindle. At Simply Measured, we tracked all eleven Olympics Worldwide Sponsors across Facebook, Twitter and Instagram throughout the Games to understand which brand’s posts resonated most with their social media audience. So what did Samsung do right on social to generate over 2 million in engagement in just 2 weeks of the Rio Olympics? Here’s what we found.
    [Social Media] How to Know If Your Brand Should Hop on a New Social Media Trend
    Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. Sometimes a social media trend seems like a perfect fit for a brand, such as Subway and #NationalSandwichDay. Hopping on an old social media trend (i.e.
    [Social Media] Twitter Adds New Featured Stickers for Dog Lovers
    Mobile Twitter Android android apps Dog Stickers Dogs Google Play Hashtags iOS iOS apps iTunes App Store National Dog Day Pepsi Promoted Stickers Social Media Social Networking stickers Twitter Stickers Visual Hashtags We Love DogsAhead of National Dog Day  Aug. 26, Twitter released a new set of featured stickers in a “We Love Dogs” category. Twitter introduced the stickers feature to users in July. The feature allows users to decorate their pictures with stickers before sharing them on their feeds. Go mutts! https://t.co/ZFPOwT07qy. ZFPOwT07qy.
    [Social Media] An Introduction to Social Media for Business
    Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Being successful with social media for business comes down to creativity and engagement. The
    [Social Media] 5 Easy Steps to Create Your Snapchat Strategy
    With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. With 71% of these users falling in the 18-34 range, Snapchat has become a staple when it comes to fresh and relevant social media marketing. If you need to grow your audience on Snapchat, give your current social following a reason to follow you on Snapchat. So promote your username on your website, other social platforms, and even traditional media. Give your Audience the VIP Treatment.
    [Social Media] The Five Best Pinterest and Instagram Marketing Tools
    Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. As with other social networks, the right tools can help marketers use these platforms more effectively. Content Marketing Cool Web Tools Pinterest Social Media Marketing best Instagram marketing tools best Pinterest marketing tools Layout from Instagram Rebekah Radice ScheduGram TailWind Viraltag viralWootDominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers. Google Review Count:  269.
    [Social Media] The Power of a Team Begins with Exceptional Leadership
    entrepreneur Leadership career clear communication engage your team facebook gini dietrich keep your team engaged keep your word leadership skills managing teams people become frustrated and unmotivated Social Media social media channels Spin Sucks staff meeting tagging someone on Facebook team building teamwork the value of a powerful team virtual company virtual office workaholicThe power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together.
    [Social Media] Social Media: It’s a Thing
    We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck
    [Social Media] 4 Creative Ways to Build Buzz for Your Next Blog Post Before It Goes Live
    Weak ties, by definition, are the antithesis of close friends on social media. Your weaker friends may not be valuable to you from a social perspective. This is a guest contribution from Bill Achola. remember those days when I thought writing a blog post was enough. would invest all my efforts on choosing the right topic , writing a quality blog post, making it smart, funny, and engaging, adding interesting pictures, carefully crafting an eye-catching format, and choosing the right time to post. It didn’t. But how exactly can you do that? successful example: 2.
    [Social Media] 5 Essential Chrome Extensions for Social Media Management
    There are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule.  In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Like most social media managers, I’m super busy. I’m constantly stumbling across cool articles online but I don’t have time to read them which is where Pocket comes into play. Everyone’s favorite social media management tool has done it again with its Chrome Extension!
  • UNMETRIC  |  MONDAY, AUGUST 22, 2016
    [Social Media] Find out how ANZ is Minting Engagement on Social Media
    Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. You can take a quick look at the TL;DR version and then take a deep-dive into how we evaluated their social media performance. ANZ’s outstanding social media performance offers up a few tips. Do you want to see how your brand gets engaging on Social? Takeaways.
    [Social Media] 12 Do’s And Don’ts Of #SocialSelling
    As a salesperson seeking out new prospects of generating leads, chances are that you have tried your “luck” in social selling. Social selling revolves around social media, helping you to stay connected to your customers and get more insights of their wants and needs in order to offer your product in a customer-oriented mindset. Take a glance at the list presented below that will help you understand how to generate desired results with the right balance of selling and social engagement.   DON’T wing it. double dealing is not to be accepted in social selling.  .
    [Social Media] How Is Instagram Becoming More Usable for Your Brand and Your Audience?
    The easier navigation is, the safer engagement feels, and the more enticing brand discovery is on a social platform, the more likely it is that the average user will engage with your brand’s content there. The Quick Guide to Social Media Attribution Models Download. Here are the key developments which have made Instagram more “usable” in the past year, and why they matter to social marketers. How to Improve Social Media Calls to Action Download. Education & Analysis News & Events Social MediaComment Filtering.
    [Social Media] How To Ban Trolls And Bots From Your Facebook Page
    Social Media How To Ban Trolls And Bots From Your Facebook Page. More info on social media marketing please like if you agree". "I think anything about Make Money Online is great who agrees?". In case you're wondering, there's actually a big business brewing as a subculture of most social networks. It takes engagement automation to new levels in order to generate the illusion of social activity. Generally, I don't recommend banning real folks from your social profiles as it can often backfire. But, fortunately for you, I have found a way!
    [Social Media] Twitter Search or Instagram Search: Which is Better for Business?
    Recently I was chatting with long time BBF, Paul Chaney , about the changes in social media from the days when we began in what was then called The Blogosphere. Paul He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled  "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,"  published by John Wiley and Sons in 2009. Paul wondered if search on Twitter or Instagram could be a good business tool. That Is the Question.
    [Social Media] Zika: A Social Media Conversation Timeline
    Performances and athletic drama may be over, but a concerning public health issue endures: the  Zika Virus  entered mainstream news prior to the Games, and traveled quickly through social media. As social data zealots, we wanted to widely monitor the Zika topic and examine the effect of the Olympic Games on this conversation in real time.  We leveraged Social Listening by Simply Measured, allowing us to widely monitor “Zika Virus” as a topic and zoom in on areas of interest through a dynamic dashboard. Education & Analysis News & Events Social Media
    [Social Media] How To Prepare for a Social Media Internship
    Social Media Campaign Checklist Download. Whether you have already landed a social media internship, or are working on it, here’s how to get prepared. . Clean Up Your Own Social. First thing’s first: your own social media profiles need to be polished. Your coworkers are expecting you to hold yourself to a high standard, especially since they are trusting you with their company’s social media. spent hours scrolling through the Simply Measured blog and social media feeds. Do Your Research.
    [Social Media] How to Get a More Engaged Audience With Your Social Media Content
    On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. You can’t expect everyone to like what you post on social media, but there are ways to stay current and relevant by posting content viewers will want to read. Before we get too far into what makes up this content, let’s actually look at what defines audience engagement on social media. What is Audience Engagement? Bike racer. Blogger.
    [Social Media] Your Face Has Been Hacked (Sorry) And Other Stories From The Digital Edge on CHOM FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The hottest thing in social media today? digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. but, opps.
    [Social Media] Blocking the Ad Blockers | Social You Should Know
    That, plus the continued dismantling of Google+ and new Twitter branded stickers, in this week’s Social You Should Know. The post Blocking the Ad Blockers | Social You Should Know appeared first on Ignite Social Media - The original social media agency. Last week we told you that Facebook was making moves to thwart ad blockers. Not so fast apparently! AdBlockers Work to Block FB Ad Blocking. Last week, we told you that Facebook was making their sponsored stories indistinguishable from regular content, thus stopping ad blockers from working. We’ll see.
    [Social Media] Master New Skills: Social Media Power Tips to Be More Successful
    Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. We compiled a group of updated social media power tips to help jumpstart your social media marketing. The Art of Social Media – Gone Social SF from Peg Fitzpatrick. ” 2.
    [Social Media] PB148: Juggling Family Life and Blogging? Here’s some Tips on Getting the Balance Right
    went over to speak at Social Media Marketing World, then we continued to travel for three or four weeks after that. Occasionally we will do a little bit of work, maybe on one of the evenings just to schedule some social media. It’s in those times that I won’t create, I’ll do my email, I will do social media. quite like working in that environment where there’s some white noise, where there’s other people around, I find that kind of semi social. That’s a bit of a social environment as well. Today, we are talking about family and blogging.
    [Social Media] PB148: Family Life Blogging Life Balance – Tips on Getting it Right
    went over to speak at Social Media Marketing World, then we continued to travel for three or four weeks after that. Occasionally we will do a little bit of work, maybe on one of the evenings just to schedule some social media. It’s in those times that I won’t create, I’ll do my email, I will do social media. quite like working in that environment where there’s some white noise, where there’s other people around, I find that kind of semi social. That’s a bit of a social environment as well. Today, we are talking about family and blogging.
    [Social Media] The Secret Sauce to Shareable Visual Content Your Audience Will Devour
    Types of original content that share well on social media as images OR videos are: Quotes. In fact they received millions of dollars worth of earned (“free”) media coverage from releasing just one Tweet and one Facebook post… without paying one cent for PR. Every social platform is different and it’s important to post content that is native to that platform.  By “native” I mean that you should post content like your fans are posting themselves, and content they are already sharing. But what makes Shareable Visual Content? .
    [Social Media] How To Generate Three Times As Many Leads At One Third The Cost
    Content marketing includes a variety of different kinds  of content, as well as multiple delivery mediums like social media, search, or email. Blogging How To Generate Three Times As Many Leads At One Third The Cost. The Real Power Of Content Marketing. Some people think that Content Marketing is simply having a blog. While a blog is typically an integral component, it's not the end-all be-all of a successful content marketing strategy. Far from it. According to DemandMetric , content marketing costs a whopping 62% less than traditional marketing! Where do you begin? Measure ROI.
    [Social Media] Keeping Social Media Fresh With Jason Keath - This Week's Six Pixels Of Separation Podcast
    This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him (and another event, out in Los Angeles). Jason works hard as the founder and CEO of Social Fresh Conference. He's also a keynote speaker, in his own right and a podcaster over at Social Toolkit Podcast. social fresh. social fresh conference.
    [Social Media] How to Use Social Media and Analytics for Better Customer Loyalty
    We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. Usually, she said, social customer loyalty programs attempt to build close knit communities  and  increase sales. 2. This tactic also serves as a method of amplifying brand content, since your customers are likely to turn to social to share their good fortune. 3. Your social program should never exist in a silo, but this is especially true when it comes to customer loyalty programs. Social Media
    [Social Media] McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]
    Here is what the key conversations on social media have been for the Olympics and McDonald’s. While a large part of the conversations on social networks has been about McDonald’s sponsoring kids to attend the Olympics and about people who love their food, which generated positive sentiment for the brand, consumers questioning the association between the fast food chain and the Olympics–an event that requires athletes to be in their best form ever–resulted in negativity. It has however, received mixed reviews from the consumers on social media.
    [Social Media] What Social Strategizing Means in the Biotech Industry
    Several research surveys have shown that patients are using social media to increase their knowledge of their disease or express their emotions about it. Physicians Physicians look to social to increase their knowledge base, while also sharing their own work and what they’ve learned from medical conferences. *  This creates tremendous opportunity for the biopharmaceutical industry to be a part of these conversations and help educate both patients and healthcare professionals. The 2016 State of Social Marketing Download. How can it be adapted for social?
    [Social Media] Computers vs. Humans: Media Buying in the 21st Century
    Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic or automated buying involves using software to purchase traditional (TV) and non-traditional media (display and social).
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] Gin and Topics: Playground Insults and Real Gymastics
    Social Media Top 5On this week's Gin and Topics, we have playground insults with Will Smith and Margot Robbie, real gymnastics in the wild, Dick Van Dyke, and more. The post Gin and Topics: Playground Insults and Real Gymastics appeared first on Spin Sucks. Related Stories Gin and Topics: Content Slow Jam the News The Spin Sucks Inquisition: The RoundUp, Part One You Can Do It! The Secret to Viral Content.
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    The Must-Have Social Media Tool Every Content Marketer Needs | Copyblogger. And as we learned this week , placing all your eggs in someone else’s social media platform basket can wreak absolute havok. They perform well on Pinterest and other social media, but it’s not always easy or in people’s comfort zones to create them if they’re not graphically-minded. So I hope the first pick for you will help. Stop Spending so Much Time in Your Head | Darius Foroux. Gamechangerrrrrrr! It can’t be reiterated enough! Pro Blogging New
    [Social Media] 5 Reasons Why Listening to Your PR Team Could Save Your Company’s Image
    Your PR team will spend much of its time on social media monitoring your image… Read More.
    [Social Media] When Is It Time to Hire a Social Media Agency?
    If you’re reading this blog, you’ve likely realized that even though your 13-year-old nephew is a Snapchat wizard, you may want to consider hiring experienced professionals to help manage your organization’s social media presence. So, when do you know it’s time to start looking for a social media agency? How do you choose between hiring your sister’s kid Evan or a professional social media agency to represent your organization on any and all the social media channels that your customers use? Does Evan have it covered? “YAS!
  • SPIN SUCKS  |  FRIDAY, AUGUST 19, 2016
    [Social Media] The Spin Sucks Inquisition: The RoundUp, Part One
    FollowFriday Social Media amanda eastep andy crestodina bill smith Danny Brown eden spodek hanna knowles howie goldfarb kate nolan laura petrolino Liz Reusswig paul sutton paula kiger rob biesenbach susan cellura travis peterson whitney fayEveryone is either back to school or getting in one last hurrah before school begins so we thought we'd do a two-part roundup of the Spin Sucks Inquisition. The post The Spin Sucks Inquisition: The RoundUp, Part One appeared first on Spin Sucks. Comments Well, he is Jack Bauer. But you look like Miss Kentucky so.
    [Social Media] 3 Keys to Layering Content Effectively
    We’re finding where consumers go, content has followed, whether it’s dispersed to a social network or consumed through mobile aggregators. Also, I found it somewhat contradictory that while respondents said they consumed social media posts thoroughly, their skim rate for those wasn’t that far off from that of interactive content… nor that of news articles. remember when I first saw that Simone Biles story; it was actually via Greg Rokisky , who shared in in the Social PR Virtuoso™ private Facebook Group. times the number of internet users the U.S.
    [Social Media] How To Make More Money Blogging
    Editor's Note : Don't use The Social Media Hat as an example. Site / Social Sponsorship. Brands seeking a more direct and immersive relationship with bloggers might offer to sponsor their site or a social campaign. Create a Listing for your website that includes your URL, site description, keywords & social channels. Trafeze will assign your site and social a score that reflects your traffic and audience so that interested solopreneurs can gauge the effectiveness of a campaign with you. For instance, I created a listing for The Social Media Hat.
    [Social Media] It’s Not a Sales Funnel; It’s an Engagement Funnel
    It’s social channels. You talked about how some people are going to maybe be on your email list or be following you on social media for months, weeks, years before they actually buy something. So ironically too, the person who’s concerned about their identity theft and looking into it, taking that next step and going to the website, and then the first question on the site form is, “Give us your Social Security number.” Do you have access to social file sharing in your home?” Social Media StrategyAnthony: Hey, Kate.
  • JON LOOMER  |  FRIDAY, AUGUST 19, 2016
    [Social Media] 5 Years of Business Firsts
    My first true solo speaking gig was at Social Media Marketing World in 2014. My voice trailed off and my body trembled as I finished the call. It was five years ago today, and I had been laid off. Again. It was the second time in two and a half years. The first time you could call a fluke. Something that could happen to anyone. But a second time? The self doubt creeps in. I can guarantee you that there was no chance in my mind that I would be running my own business five years later. Not a thought that I could pull this off. want you to understand this. And I was my worst enemy.
  • DEVUMI  |  FRIDAY, AUGUST 19, 2016
    [Social Media] How to Get the Most from the Vine App Using Devumi
    Vine content marketing hashtag marketing social media marketing video marketing vine marketing viral marketingThe rising popularity of Vine, with its ‘tell me a story right now and do it quickly’ features, fits the escalating speed of today’s Internet audience. Those of us here at Devumi love the Vine app as it’s quite entertaining and informative, and because we know that we can help you join the ranks of […]. The post How to Get the Most from the Vine App Using Devumi appeared first on Devumi.
    [Social Media] 5 Things You Should Know About the LIFT 2016 Speakers
    We’ve got the “data guys” from two of the biggest social networks : Chris Moody , VP of Data Strategy at Twitter will be having a fireside chat with our co-founder Adam Schoenfeld, and Vishal Shah, Director of Product Management for Monetization at Instagram will deliver our closing keynote. Both sessions will give you insight into the future of these networks and what you need to know as a social marketer. just can’t get over it — every part of your social marketing brain will be stimulated here. Company News News & Events Social Media
    [Social Media] 4 Mistakes Marketers Make With Mobile Facebook Ads
    Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. Facebook and social media advertising will drive more than 12 billion calls  to U.S. It’s no secret that digital advertising has gone mobile. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. What’s more, 56 percent of Facebook users access the network exclusively on mobile.
    [Social Media] Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
    With the social network changing the content users see every few months, every business is scrambling to keep up. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Facebook’s numerous changes to its algorithm  have many marketers scratching their heads. Before we talk about paid ads, let’s talk about native reach. Facebook’s stated goal is to please users by showing them what they most want to see. He wrote: Overall, we anticipate that this update may cause reach and referral traffic to decline for some pages.
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