• JON LOOMER  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Entrepreneurs: Find Your Content Focus
    As I started writing blog posts on these pages, I experimented with topics related to non-profits, small businesses, personal use of social media, and general social media marketing. [NOTE: This is the third in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Last week, I took you through a 17-question exercise to help you find your entrepreneurial purpose. It’s the necessary groundwork. Ready? Who embraced it?
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] 5 Ways to Create an Authentic Social Presence
    How to Create a Conversion-Based Social Campaign Download. Whereas TV commercials and print ads used to reign, social media now controls the narrative around a brand. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic. Here, we explore five ways to build an authentic social presence. 1. Brands are at a unique advantage in today’s social media landscape. Social listening is crucial to understanding your customers. Listen to Your Customers. Talk back!
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] What Is Influencer Marketing?
    Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. This means that, as much as social platforms are play-to-play, ads aren’t the only way to reach your audience in a way that actually motivates them to learn more about you and/or make a purchase. Simply Measured’s Social Attribution solution can help you understand the value of your individual influencers and influencer campaigns. Why You Should Consider It. partner.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Be More Human Without Being Too Personal To Build Your Brand
    There is also a sense that because people don't understand how media and publishing truly work, that these social channels have become a graveyard of TMI (Too Much Information) and oversharing (please, show me what you're eating for lunch!). Many people now believe that social media is "fake news" (check this out:  Words Matter. It's true that social media is, typically, our best foot forward. In fact, one of the biggest challenges that brands face happens when they get too personal on social media. media. social media.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] UTM Tracking: The Major Key of Social ROI
    What if we told you there’s a free way to prove the value of the links you share on social? Being a social media manager means you have to be willing to take on the challenges of the technical space. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. In this article, we’ll talk about the basic outline of a UTM code, and the value UTM tracking can bring to your social media and content strategies. Social Selling. Social Advertising.
  • MELTWATER  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Social Media Don’ts: 6 Things We Are Still Getting Wrong
    It seems like we have been utilizing social media forever. Has it really been that… Read More.
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] 9 Social Media Goals You Can Set for Your Business (and How to Track Them)
    The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. Engagement is the second top reason why marketers use social media.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] How to Get Traction with Your New Blog
    You may even have gone so far as to think of a name, organised a domain, or claimed your social media accounts but something’s always held you back. Assess your social media situation. Social media is crucial when it comes to finding readers for your blog. The thing is to figure out what kind of social platforms will work for your blog and your potential readers. Ignore your potential readers on the biggest social media platform in the world? Read and interact with other blogs on their platforms and on social media.
  • AGORA PULSE  |  WEDNESDAY, JANUARY 18, 2017
    [Social Media] Taking the Mystery Out of Facebook Global Pages
    talked to Lauren Burton, Social Community Engagement Lead for Sage about Sage’s decision to choose Facebook Global pages. As you can imagine, in a global company with 13,000+ employees we had many social profiles ranging from regional, country-specific, products etc. We have a very active social media presence and to create pages for each of the counties I felt would dilute the brand and create a lot of unnecessary work. We have a content plan for our social media. They expect a more personalized experience online. establish Global pages.
  • TWIST IMAGE  |  TUESDAY, JANUARY 17, 2017
    [Social Media] Words Matter. Definitions Matter More. Or The Problem With Fake News
    Fake news is someone (or a bot) that builds a website or social media page that either looks like a legitimate news source or spoofs a legitimate news website by stealing its branding. Fake news is also the creation of completely fabricated information that is then published on this fake news website/social media page with the sole intent of making it seem legitimate. Still, if someone has a voice, audience and media attention, and trains everybody to believe that fake news is everything stated above - all of it - it can take hold. You can distrust the media.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JANUARY 17, 2017
    [Social Media] What to Expect on Social Media During Super Bowl LI
    The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around  200 million  posts, comments, likes and tweets. How can your brand participate in these social conversations? Based on past Super Bowl social trends, check out these potential opportunities for your brand. 1) Trending Hashtag Overload. This is one of my favorite trends on social media during the Super Bowl. brand is.
  • AGORA PULSE  |  TUESDAY, JANUARY 17, 2017
    [Social Media] 4 Tips for Businesses Using Instagram Live Video
    Post about it to your social media profiles on other platforms and link to your Instagram profile URL. While social media can be quite personal, usually more personal than a website or catalog, live video can be the most personal of the social media content types. Just last week I walked around Harvard Square (Cambridge, USA) while talking with my Instagram followers on an Instagram Live video. How can you use terrifying-yet-exciting Instagram Live video for your business? Let me share a few ideas with you. My first tip is to focus on the extremes.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 17, 2017
    [Social Media] The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]
    Education & Analysis Social MediaLooking for ways to increase profits without blowing your budget ? Give  micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising. Micro-Influencers and Conversions: How it Works. That high level of interest translates into a boost in engagement.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 17, 2017
    [Social Media] How Social Media Has Evolved Over the Past 12 Years
    Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. Today, I’m going to show you how social media has evolved in the small amount of time it’s been around, and how it has taken the world by storm. Here’s our roadmap for today: The Worldwide Evolution of Social Media. Why Social Media Is So Essential. Psychological Truths of Social Media That Affect Your Marketing. The Worldwide Evolution of Social Media. They Are Free.
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 17, 2017
    [Social Media] How to Track & Analyze Branded Keywords
    All of these phrases are directly associated with their brand, so when people mention them on social media, Facebook knows they’re referencing their company. Check When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products or services. While those make up the bulk of the keywords for most companies, there’s another area you should pay attention to: branded keywords. What are Branded Keywords? For example, some branded keywords for Facebook might be: Facebook. Facebook Live. Facebook Messenger.
  • SOCIALMEDIA.BIZ  |  TUESDAY, JANUARY 17, 2017
    [Social Media] How to create mobile-friendly content with Google’s AMP
    AMP, like Facebook’s Instant Articles and Apple’s Apple News, is designed to reduce bounce rates and improve users’ social media experience. AMP “seeks simultaneously to create a great user experience, to give more autonomy to publishers to deliver that and to develop effective advertising for the mobile Web,” according to Tony Danker, chief strategy officer at Guardian News & Media. The international cast of social media mobile businesses. Social media is the new battlefield for information and online business. The wonders of AMP.
  • SOCIALLY SORTED  |  MONDAY, JANUARY 16, 2017
    [Social Media] The 11 Top Social Media Management Tools I Can’t Live Without
    These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  . couple of these tools are new to my list of top social media management tools, but that’s also testament to how good they are. I’m including them in an arsenal of tools that’s already top-notch, so they have to be good, right? Because I am fussy. Damn fussy. That says a lot.
  • TWIST IMAGE  |  MONDAY, JANUARY 16, 2017
    [Social Media] Apple Had Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . airpods.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Social Media] The Complete Guide to Facebook Marketing
    Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Add Your Other Social Networks. Using a service like WooBox , you can add your social media streams as tabs in your Page. The Sill in New York has several of their social networks established as tabs: Instagram, Twitter and Pinterest. Advantage : Those who are active on other social networks can easily click to follow you from your Page instead of manually navigating to another app. Social Customer Care.
  • SPIN SUCKS  |  MONDAY, JANUARY 16, 2017
    [Social Media] Top Annoying Social Media Habits to Avoid for PR Professionals
    Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry.
  • PEG FITZPATRICK  |  MONDAY, JANUARY 16, 2017
    [Social Media] 12 Most Innovative Ways to Create Content That Gets Shared
    Rebekah is one of my favorite bloggers in the social media space and her experience with social media is fantastic. Whether you are writing for your blog or social media  sites, the ideas below will help you write innovative and compelling content that gets shared! 1. From Peg, BuzzSumo is another great way to check stats and social sharing. In the super crowded stream of social media and content marketing, each piece of content represents who you are and what you do. SEO Tips for Social Media Managers  by Sprout Social.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 16, 2017
    [Social Media] How a Solid Social Database Can Help You Close Sales
    Social media allows us to identify interested prospects earlier in the buying cycle, long before they come to your website or open your emails. Almost every buyer starts his research in social channels, looking at brand pages, interacting with peers, and discussing hot topics. That’s when marketers and salespeople can really use social media to close sales. witnessed the deal-making power of social media contact at Inbound 2016. Every B2B company—startups as well as large enterprises—should now be using social media in the sales cycle.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 16, 2017
    [Social Media] Instagram To Start Selling Ads In Stories | Social You Should Know
    Now that they have 150 million daily users looking at Instagram Stories, the social platform is going to start selling ads between different people’s stories. That, and much more, in this week’s Social You Should Know. As social networks look to go worldwide, including in places with stricter laws on information flow, they are struggling to balance American values of free speech and laws in these countries. It’s not a problem only limited to social networks. Instagram Ties Snapchat in Daily Users? Offers Ads. The ads will not be clickable, at least not at this point.
  • BUFFER SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Social Media] Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir [SSM024]
    huge thank you to Tina  for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level. In this episode, here’s what you’ll learn: Tina Muir shares her insights on what it takes to not only succeed as a professional runner, but also create an amazing social media program as well as host a top podcast on iTunes. How to create successful habits for social media. Somehow, she finds time to manage it all.
  • PROBLOGGER  |  MONDAY, JANUARY 16, 2017
    [Social Media] PB176: Scannable Content: 19 Techniques to Create it
    As a result our posts go unread, get no comments and have little chance of being shared on social media. Even those graphics that we often use to promote our content on social media, actually putting those into your content, you might take a key quote from your article, put it over a graphic, a beautiful image, and put that into your content. Techniques to Create Scannable Content for Your Blog. In today’s lesson, I want to share a simple way to write content that is much more likely to be actually read, understood and acted upon by your readers. Full Transcript.
  • KATIE LANCE  |  SUNDAY, JANUARY 15, 2017
    [Social Media] The #GetSocialSmart Show Episode 003: How to Make the Most Out of Conferences
    Join the conversation on social media before, during and after. Leave me a comment below or in our Social Media Forum Facebook group , let me know if this was helpful for you and if you have other questions about social media, or things you’d like me to cover in this series, we’d love to hear from you. Blog icny Inman Connect inman networking tips networking real estate conferences social media tipsIt’s episode three of the #GetSocialSmart show! Today’s episode is all about conferences. Don’t overplan.
  • BUFFER SOCIAL  |  SUNDAY, JANUARY 15, 2017
    [Social Media] 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
    Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. Absolutely!
  • YMARKETINGMATTERS  |  SUNDAY, JANUARY 15, 2017
    [Social Media] How to Use #Hashtags to Improve Your Social Media Marketing
    Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users. Each users’ trending topics is different based on their location and social connections. If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is:  You should be using hashtags for your business and your social media marketing.
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Social Media] How To Write A Great Social Media Case Study
    How To Write A Great Social Media Case Study. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work. case study requires your knowledge about the value and importance of social media and its strong and weak sides. Get to know how to prepare a successful case study on social media with the help of these simple tips. When writing about social media, one should learn about this subject in great detail.
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Social Media] How to Maintain Your Company’s Success
    This means replying to your customers’ emails and social media comments, while answering as many phone calls as possible, and following up on complaints. How to Maintain Your Company’s Success. One of the most rewarding moments in an entrepreneur’s life is watching their business grow successfully. The success can be addictive, because you will want more of it and fast, but only fools rush in. Think carefully about your next move, because one wrong step can make or break your company. Local Support. One of the best ways to grow your business is through local support. Take A Risk.
  • TWIST IMAGE  |  SUNDAY, JANUARY 15, 2017
    [Social Media] The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast
    social media. Episode #549 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Let's start this new year off right, shall we? He's He's back! Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. Enjoy the conversation. . advertising podcast. analytics. audio. brand.
  • SIMPLY MEASURED  |  FRIDAY, JANUARY 13, 2017
    [Social Media] The Weekly Digital Marketing Round-Up
    But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a hot-off-the-presses study, a new ad campaign. According to a MarketingLand article  earlier this week, new rules proposed by the European Union will change the way Google, Facebook and other digital media companies and ad technology firms are allowed to collect consumer data. New ways for media outlets to share their content, similar to Snapchat Discover. Then this affects you.
  • TWIST IMAGE  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Why Personal Branding Is Like A Viral Video. And Why It Shouldn't Be
    Just after Peters' brought this idea forward, the nascent world of social media would begin to take hold (blogging or online personal journals would start gaining traction with the platform Blogger ). Imagine how different Tom's thinking would have been if blogging, online social networks, podcasting, YouTube , and the smartphone were around back then. Social media changed us. Even old-school media professionals can have their own platforms and content amplified  to expand on ideas or stories that the bigger media channels don't cover. media.
  • SIMPLY MEASURED  |  FRIDAY, JANUARY 13, 2017
    [Social Media] 4 Questions You Haven’t Asked About Your Marketing Program
    2017 Social Marketing Planning Guide Download. ” b) Explain to your target personas and current customers, segmented by channel:  For instance, email vs. social, Pinterest vs. Facebook. Download the 2017 Social Media Planning Template and Checklist below. I am a firm believer that we make our worst decisions when we make them out of fear and lack of transparency–personally, professionally, and organizationally. Side note:  There’s that fear rearing its ugly head already, and we’re not even two paragraphs into this blog post. Go crazy.
  • SPIN SUCKS  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Gin and Topics: Thanks Obama
    Social Media Top 5 erika heald jimmy fallon meryl streep Michelle Obama pete salmon potus stephen colbert thanks obama trae crowder travis peterson turtles Yvonne YeungOn this week's Gin and Topics, we thank President and First Lady Obama for the last eight years with videos that will make you laugh and cry. The post Gin and Topics: Thanks Obama appeared first on Spin Sucks. Related Stories Gin and Topics: The Last Episode of 2016 Gin and Topics: Map “Lips” Theater Thank You…and Happy Holidays from Spin Sucks!
  • SPROUT SOCIAL  |  FRIDAY, JANUARY 13, 2017
    [Social Media] #SproutChat Recap: Community 2017 Social Media Predictions
    Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. A1: Social content will be more in the moment in 2017.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 13, 2017
    [Social Media] New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels
    While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. Spending a few minutes updating your social media channels this week is the perfect way to get 2017 off to a fresh start. So, block an hour off in your calendar and capitalize on these quick edits for your social media channels. Just think of this as your 1-mile jog in preparation of your upcoming marathon! thumbs up emoji). You know the house.
  • PROBLOGGER  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    The Top 9 Social Media Strategists to Watch In 2017 | Entrepreneur. Instagram Looking to Push Ad Content into Stories | Social Media Today. Hello and welcome to the first Reading Roundup of 2017! May this be the year we make the breakthroughs we want, understand the things we haven’t yet, and have more fun than ever. Let these readings be your guide! love these picks because they’re so diverse. They’re not all Digital Whizkids, they’re just people at the top of their game, not matter what the genre. Who hasn’t come across one of these?
  • SPIN SUCKS  |  FRIDAY, JANUARY 13, 2017
    [Social Media] The Big Question: Your 2017 Professional Development Goals
    Social Media The Big Question 30-day communications challenge berrak sarikaya erika heald howie goldfarb kristy cartier maris callahan memorable skills modern blogging masterclass paula kiger PESO model pocket slack community smarter goalsThe inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses. The post The Big Question: Your 2017 Professional Development Goals appeared first on Spin Sucks. Related Stories Thank You…and Happy Holidays from Spin Sucks!
  • SOCIALFISH  |  FRIDAY, JANUARY 13, 2017
    [Social Media] Hot Association Social Media Jobs This Week – January 13
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. Social Media Associate , The Specialty Graphic Imaging Association (SGIA) – The keystone of SGIA’s future is the development of a comprehensive anytime, anywhere, anyway, always applicable total communications platform.  The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.
  • JON LOOMER  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Entrepreneurs: Find Your Purpose with 16 Questions
    Social status. have no desire for fame and the problems that accompany it. I don’t want to be on your TV screen or trending on social media. [NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years. As a result, I didn’t have a plan.
  • JANET FOUTS  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Content Marketers, what are your new years goals?
    Corporate Social Media social business Content MarketingI know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your […].
  • TWIST IMAGE  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Six Links Worthy Of Your Attention #343
    Dronestagram. "I learned about this social network for drone photos via  The Washington Post. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . As cheap footage from anywhere becomes ubiquitous, we'll see the world in new ways (and have fewer secrets to hide)." Alistair for Hugh). Whirlwind POV Tokyo tour with BMXer Nigel Sylvester - BoingBoing. "I want to have this guy's balance and travel schedule for a few days. Control.
  • MELTWATER  |  THURSDAY, JANUARY 12, 2017
    [Social Media] 40 Essential Social Media Marketing Statistics for 2017
    As we start a new year, here is a look back at the world of… Read More.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 12, 2017
    [Social Media] How Brands Can Overcome the Biggest Influencer Marketing Challenges
    To understand the ROI of your influencer program and the difference between individual influencers you are investing in, you need to be able to: Accurately connect influencer activity on social and the web to you brand’s on-site activity and conversions. Put dollar signs next to your influencers’ social posts so you can report and optimize based on business outcome. The number of impressions and conversions each influencer is driving, with insight into the specific content and social posts that are working. Education & Analysis Social Media
  • TWIST IMAGE  |  THURSDAY, JANUARY 12, 2017
    [Social Media] 7 Steps To Define Your Content Center Of Excellence
    "You're that social media guy, right?". I get that. The media guy. Content works for me, personally, because of my background in writing, journalism, media and communications. Thankfully, I've been able to build (over 15 years) a significant social media following. What paid and organic media opportunities will you take advantage of? media. organic media. paid media. social media. social media following. The branding guy. The marketing guy. The tech guy. The writer guy. The business book guy.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump
    President-elect Donald Trump ’s favorite social media platform  will livestream his inauguration, in partnership with PBS NewsHour. The livestream will begin at 11 a.m. ET Friday, Jan. 20, and it can be viewed via Twitter’s applications and here. Readers: Do you plan to watch or livestream the inauguration? Politics Twitter Applications apps Donald Trump Inaguration Live Videos Livestreaming PBS NewsHour Videos
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Make the Most of Twitter: How DMs Can Personalize Your Brand
    Plenty of bad automated responses  circulate around social media, and they’re frequently irrelevant to recipients, often only asking people to check out the sender’s profile. I’ve previously explored why DMs outperform emails. My company tracks DM campaigns from several individual employees, including myself, the CEO; our chief technology officer, Kevin Yu ; and our social media manager, Teena Thach. Thach’s incredible success is largely because she has a significant social media following and regularly tweets about her life, as well as marketing topics.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JANUARY 12, 2017
    [Social Media] Five Brands That Won In Social This Past Holiday Season
    Why They Won on Social. Whey They Won on Social. Why They Won on Social. Why They Won on Social. Why They Won on Social. We look forward to seeing what these and other brands will bring to the table in social this coming year. The post Five Brands That Won In Social This Past Holiday Season appeared first on Ignite Social Media - The original social media agency. Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. And the majority of us are with the latter.)
  • RAZOR SOCIAL  |  THURSDAY, JANUARY 12, 2017
    [Social Media] How to Keep up With Marketing Technology Changes
    The book offers a common sense approach to blending social business strategy, marketing technology, and customer experience. Travis Wright – Travis works more in the enterprise space so if I need to follow up on anything related to marketing technology / social business in larger companies Travis is the man. Social Media Marketing World – San Diego. Social Media Camp – Victoria. The post How to Keep up With Marketing Technology Changes appeared first on Social media and content marketing technology. Social Media Tools
  • UNMETRIC  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] 5 Ways Australian Auto Brands Drive Engagement
    In a quest to understand why automobile brands get so much engagement on social media, I analyzed the performance of five Australian auto brands. Brands have to hit the right balance between oversharing and being buried unnoticeably under the flood of content published on social media. From this, it is impossible to conclude that promoted content is the key to excelling on social media. The social media manager has replied to every comment, as they should as a brand that aspires to a lively social media presence. Engagement.
  • KATIE LANCE  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] [Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017
    Thanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017. If you were unable to join us live, here is the replay: In this webinar we covered 10 steps toward crushing your social media strategy in 2017. Step 3 : Clean up your social media accounts! GetSocialSmart Academy member Betty Lee is rocking her social media strategy! The 6-week program is your opportunity to put together a comprehensive social media strategy plan for 2017 (and beyond!)
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] The Three Reasons Outsourcing PR Makes Sense
    Related Stories Plan to Win: How to Craft an Award-Winning PR Campaign How an Effective PR Strategy Can Boost Your Brand Visibility Earned Media vs. Paid Media: Which Provides a Better Return? Agencies Communication business to outsource PR and marketing how to create a successful marketing campaign measure your marketing campaign measure your PR campaign Outdoor hoarding outsource marketing projects outsource PR projects outsourcing is the new mantra of PR and marketing firms social media activity TV advertisements why you should outsource your PR and marketing
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] The Complete Guide to Social Media for Restaurants & Bars
    With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular types of content on Instagram. It’s very likely that your customers are posting with or without your interaction. When 88% of people are influenced by reviews and online comments, having an intentional digital strategy is important to your restaurant or bar. Lunch with @leland11, because @bluestonelanecoffee has a new autumn menu, and it's my fave spot for coffee and lunch.
  • KATIE LANCE  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media
    When you get asked a question, either face to face or on the phone or on email or social media, when you get asked a question more than once, write it down. Do you have questions about social media? What are things that we can help you with when it comes to social media and content strategy? Leave us a comment below or jump on over to our Social Media Forum Facebook group and join the conversation there! The post The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media appeared first on Katie Lance.
  • JENN'S TREND  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] How to Effectively Utilize Direct Message Marketing
    Pretty much every social media site out there now has some sort of capacity for direct message communication. Whether for individuals or groups of people, social media companies understand the need to take some communications outside the public space. And for all the marketers who love social media, so many struggle with how to use […]. Social Media digital marketing direct messaging facebook instagram online marketing social media social media marketing twitter
  • DEVUMI  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Social Media Marketing for Musicians: How to Get Fans and Followers
    The rise of social media over the last decade has proven to be a boon for many professionals, including those in the arts. At first glance, social media marketing for musicians who are just entering the fray […]. The post Social Media Marketing for Musicians: How to Get Fans and Followers appeared first on Devumi. It has opened a variety of opportunities for them to present and promote their work to a larger audience.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] 10 Ways to Kick Your Social Media Strategy into Shape in 2017
    This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. Map out in writing the next 10 steps to get your social media on track this year, and you’ll be reaping that ROI before you know it. 1. What are your social media goals? What are you trying to accomplish with your social media? Honing in on your big-picture goal will shape exactly how you use and what you put out on social media. Know your channel algorithms and media formats.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Are You Seizing the Power of Social Media Attribution?
    The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. But when it comes to social, the majority of the metrics are all around likes, shares, retweets, and followers. Introducing Social Media Attribution. Hardly. Daniel:  Yeah.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] 8 Reasons You’re Losing Money On Your Blog
    Share on social media. Social media is great because it’s free. You can do this by posting thoughtful comments on their posts, sharing their articles on your social media accounts, referencing their articles in your own posts, etc. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. This is a guest contribution from Larry Alton.  . You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] Why Celebrating Wendy’s Tweets Is All Wrong
    The evisceration of Thuggy-D caused digital and traditional media alike to celebrate Wendy’s victory in this “Twitter beef” including an entire segment on Anderson Cooper that played like a Jimmy Fallon bit, if Fallon were still in middle school and had no talent: Yeah, Wendy’s was funny and quick and put the guy in his place, and it worked out for them that one time. But just a week later, the Wendy’s social team spread a white nationalist symbol on Twitter when they off-handedly posted a Pepe the Frog photo in response to a fan request.
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 11, 2017
    [Social Media] The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads
    If you have set social media goals for your business, you’d want to see how your Facebook ads are performing against your goals. Advertising Social Media MarketingNinety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than  1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day  across Facebook, Messenger, and Instagram. That’s a lot of attention! And So the question becomes …. The short answer is Facebook Ads Manager.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Social Media] You Should Be Listening to Your Customers Like You Listen to Your Friends
    The same is not true of your relationship with your social audience. 2017 Social Marketing Planning Guide Download. With our social audiences, we tend to push out information (owned content) and measure the effect of that content. The same concept can be applied to your relationship with your customers and/or social audience. Don’t busy yourself so much with your owned content (what your brand has to say) that you miss out on what your audience is saying and feeling on social, forums, and blogs. This can be applied to your social media program, as well.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Social Media] 5 Findings From Wendy’s Epic Week on Twitter
    We asked Amy Brown , Wendy’s Social Media Manager, what she keeps top-of-mind when communicating with Wendy’s vast Twitter audience. The conversational yet sassy tone Wendy’s adopts on Twitter helps it gain engagement, even if the tweets are beyond the normal code of conduct as we know it on social media. Social as a medium for communication with brands allows for conversations to go in different directions, however, within reasonable limits. Emojis have become a legitimate social marketing tool. chlangie x=9 Y=10. Here is what I found.
  • SPIN SUCKS  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Turning Passive Audiences into Brand Evangelists
    Branding Marketing #MyHolidayTradish 92 percent of people trust word-of-mouth recommendations Apple brand ambassadors Create a feeling of community how to build a community How to Build a Tribe of Brand Evangelists how to create brand advocates how to create brand evangelists how to turn your audience into brand ambassadors integrated marketing agency KIND Healthy Snacks leverage your existing fan base Use Social Media to Your Advantage who are your brand advocates Who are your brand evangelists whole foods Your employees are your first line of brand ambassadors
  • PEG FITZPATRICK  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How to Unlock the Key to Instagram Engagement
    Do you have a system down to make Instagram a part of your social media plan? Consider this shocking stat: 92% of all social engagement is happening on Instagram vs 7% on Facebook and 1% on Twitter based on the L2 Intelligence Report: Social Platforms 2017. 92% of all social engagement is happening on Instagram. Blog Posts Instagram Social Media how to grow on Instagram how to use instagram instagram engagement Instagram tools Tailwind for InstagramThe key to Instagram engagement is TIME. Are you posting at the right time? Click To Tweet.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How to Achieve Grade A Customer Care in 2017
    As 2017 is revving up into full gear, you may find yourself looking at your social media channels and asking, “How can I improve the experience my customers have on my channels?” Having A+ customer service on social media is essential for building a strong relationship with customers. Social media is always on and thus your customer care is always on. In turn, these advocates will spread the word about you to their networks and even help answer questions from others in your social media communities. Be Personable. Be Timely. Be Efficient.
  • DEVUMI  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Social Media for Doctors: Connect with your Patients in the Digital Era
    Social media has become an integral part of people’s daily lives. Social media for doctors has become even more essential. With all the issues and concerns that can pop up, social media can […]. The post Social Media for Doctors: Connect with your Patients in the Digital Era appeared first on Devumi. So much so that professionals also use it to connect with clients. Not only for business, but also for fulfilling their mission.
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How to Promote Your YouTube Channel Like a Pro
    Follow some of our best practices for running any social media contest : Make sure you’re following YouTube’s policies. Live video is one of the top social media trends , and it will continue growing. This post How to Promote Your YouTube Channel Like a Pro originally appeared on Sprout Social. Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. Not sure where to start? Don’t worry, we’ve got you covered.
  • PROBLOGGER  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How Goal Setting Increases Your Productivity
    We are also far more likely to procrastinate and become distracted by social media or urgent but not important tasks, if we are not committed to our chosen goal, which dramatically reduces productivity. By ProBlogger Expert Nicole Avery of Planning With Kids. Back in 2013 the founder of this blog, Darren Rowse,  tweeted a question asking Problogger followers to share the biggest challenge that they face as a blogger. think the majority of us can guess what the most common challenge was. You guessed it! But there is more to it than just setting a goal and wishing for the best.
  • AGORA PULSE  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How to Find Social Media Influencers with Ease
    Influencers don’t have to be movie stars with millions of social media followers. Let’s start your next influencer marketing campaign by exploring the ways to identify social media influencers. Find social media influencers within each social network. Hashtags are helpful because when you’re out to find social media influencers, you’re looking for people who are talking about the topics that matter to your business. An influencer is someone who can get others to take action. Sounds great, doesn’t it?
  • KOKA SEXTON  |  TUESDAY, JANUARY 10, 2017
    [Social Media] Always be Connecting. The ABCs of #Business
    Social selling  can be enormously beneficial for directly reaching out to these buyers, while simultaneously persuading them to become your customer. Social Media Impacts Buyer Decisions. While social media is often utilized for entertainment purposes, it can be very effective for lead generation. In fact, studies have shown that certain age demographics are more influenced by social media than you might imagine. Using social media can prove to be an effective sales hack, and can help to inflate your sales substantially. Low Cost.
  • BUFFER SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Social Media] How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
    Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. When it comes to Facebook Ads, there are two types of ROI to consider – financial ROI and social ROI: 1. Social ROI. Another great type of ROI to consider is social ROI. Social ROI considers the amount of social engagement (likes, comments, and shares) you get from your Facebook ads relative to your investment. It’d be great to decide how much social engagement is worth to your brand. Ready to read on?
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Social Media] Why You Should Start a Blog in the New Year
    You can learn the fine arts of basic code or spend time and energy learning more in-depth techniques for writing , photography , social media strategy , designing , html – the list is almost endless. Now’s your chance to share with your audience the things you wish got more attention in the media. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!). It is. To make connections. Exercise?
  • SPROUT SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Social Media] #SproutChat Recap: Maintaining a CRM via Social Media
    Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI. Last week at #SproutChat , we discussed tips and tricks for referencing past conversations within Sprout and dug deep into understanding the value of a social CRM and how it can help your organization reach its 2017 goals. Keep Track of Conversations. SproutChat https://t.co/4gZISI04m1.
  • MELTWATER  |  MONDAY, JANUARY 9, 2017
    [Social Media] CES 2017 Product Launches: What Did Social Media Have to Say? [Infographic]
    If CES2017 this past week has taught us anything, it’s that we want our homes… Read More.
  • SIMPLY MEASURED  |  MONDAY, JANUARY 9, 2017
    [Social Media] 6 Creative Ways to Engage Your Audience on Snapchat
    Snapchat has become one of the most used social media channels, with more than 100 million daily users and 10 billion videos shared per day. My social media team at Marriott International launched the company’s Snapchat account, LifeAtMarriott, in 2016. Education & Analysis Social Media Social Media TrendsOne of the key statistics that separates Snapchat from other apps, though, is the number of Millennials and Gen Z users: Approximately 60 percent of Snapchat users are under age 25, and about 26 percent are over age 25.
  • SIMPLY MEASURED  |  MONDAY, JANUARY 9, 2017
    [Social Media] Where it Goes: The Story of Your Content
    It goes to social. If you rely purely on how they engage with the content you serve them through your owned social channels, you’re biasing your data by manipulating the variables. This is where earned and dark social sharing come into the mix. Where and when you distribute your content is solved by testing through your owned social channels. Simply Measured Social Attribution can help you determine where your content goes, what results it drives, and what you need to do to increase those results. Education & Analysis Social MediaCould it be?
  • SPIN SUCKS  |  MONDAY, JANUARY 9, 2017
    [Social Media] How an Effective PR Strategy Can Boost Your Brand Visibility
    Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. The Six PR Conferences to Attend in 2017 Earned Media vs. Paid Media: Which Provides a Better Return? Communication PR boost brand visibility brand advocates build a loyal base of brand advocates customer loyalty effective pr strategy grow brand awareness how to create an effective PR strategy how to measure PR loyal advocates measure PR millenials news release PESO PESO model PR strategy Social Media use creative title generator winning pr strateg
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 9, 2017
    [Social Media] Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
    From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. How much of your total budget went to media boosting? As a helpful guide, the below graphic looks at the large categories of budget line items included in a well-rounded social media marketing mix. Since many businesses and brands are trying to drive business objectives with social media marketing, paid media is going to need to help drive desired actions and activities from the target audience.
  • BUFFER SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Social Media] How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]
    huge thank you to Mari for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to drive real customer acquisition results with Facebook Ads. The Queen of Facebook, Mari Smith , is a fantastic influencer to follow on social media. The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. The Science of Social Media is proudly made by the Buffer team.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 9, 2017
    [Social Media] Out With the Old and In With the New | Social You Should Know
    All this and more in this week’s Social You Should Know. 2017 Social Media Trends for Millennials. Millennials are much more active on other social media platforms than non-millennials. Finally, millennials want their social media to make them happy. Well the world of social media said goodbye to a few networks and features that influenced our lives, but in a different way. In case you missed it, we did a blog post last week sharing a few  social networks and features that died in 2016. 2016 in Memoriam.
  • SOCIALTIMES FACEBOOK  |  MONDAY, JANUARY 9, 2017
    [Social Media] Why B2B Advertisers Need Facebook
    With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Facebook has the greatest share of business decision makers—60 percent versus 22 percent for LinkedIn at last count–and it’s the social platform that they spend the most time on. These vast first-party options put Facebook above the rest of the social platforms. Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 9, 2017
    [Social Media] Measuring the Best Times to Post on Social Media
    Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Knowing the best times to post on social media can make the difference between one click or 10. Jump to Twitter. Jump to Instagram.
  • THE SOCIAL MEDIA HAT  |  MONDAY, JANUARY 9, 2017
    [Social Media] If You Attend Just One Conference In 2017, This Is It
    There are many different marketing conferences to choose from, but there's only one that should be required of every social media marketing consultant, agency or blogger. This is it
  • SOCIALFISH  |  MONDAY, JANUARY 9, 2017
    [Social Media] 2017 Social Media Cheat Sheet – Updated!
    Content Strategy Cool Social Tools Implementation PotluckTip o’ the hat to Matt Banner at OnBlastBlog. Thanks for sending this along! photo credit ).
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Social Media] PB175: How to Quit Your Job and Build an Online Business
    As one of my favorite social media practitioners Gary Vaynerchuk put in his book the Thank You Economy, he says, “There’s a gold rush happening, where are you?” How to Think About Giving up Your Day Job for an Online Business. In today’s lesson I want to tell you a story – a story of advice I was given when I was starting out that I ignored – a story of regret and a story that I hope might move you to taking some action! Listen in the player above or here on iTunes. Further Resources on How to Quit Your Job and Build an Online Business. Full Transcript.
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Social Media] PB175: How to Quit Your Job and Build an Online Business
    As one of my favorite social media practitioners Gary Vaynerchuk put in his book the Thank You Economy, he says, “There’s a gold rush happening, where are you?” How to Think About Giving up Your Day Job for an Online Business. In today’s lesson I want to tell you a story – a story of advice I was given when I was starting out that I ignored – a story of regret and a story that I hope might move you to taking some action! Listen in the player above or here on iTunes. Further Resources on How to Quit Your Job and Build an Online Business. Full Transcript.
  • BUFFER SOCIAL  |  SUNDAY, JANUARY 8, 2017
    [Social Media] The Complete Guide to Getting Started with Facebook Ads
    Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. Interests: Social media. Matthew Kammerer shared an overview of social media advertising in a guest post at the Buffer blog, including the following chart of helpful Facebook benchmarks. Advertising Social Media AdvertisingAnd if you want to  get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Though it’s not without its questions. How well does it work?
  • KOKA SEXTON  |  SUNDAY, JANUARY 8, 2017
    [Social Media] 5 Amazing Benefits of Using Video Content for Sales
    By combining effective video content with social selling , you will be able to directly reach your prospective clients and encourage them to make an investment. Here are 5 benefits of using video content in your sales and social selling strategies. 1. Social selling can be greatly enhanced with video content. With social selling and video content, you will be able to spread your videos through a greater number of channels, and directly to your potential leads through social media. 4. Social Media Loves Video. Video Targets Non-Readers.
  • TWIST IMAGE  |  SUNDAY, JANUARY 8, 2017
    [Social Media] Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast
    social media. Episode #548 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve? This is the question that Catharine Hays (along with her co-author, Jerry Wind ) tried to tackle in their book, Beyond Advertising - Creating Value Through All Customer Touchpoints. Catharine is the founding Director of the Future of Advertising Program at the Wharton School. So, is there a future beyond advertising? advertising podcast.
  • PROBLOGGER  |  SUNDAY, JANUARY 8, 2017
    [Social Media] Community Discussion: What are Your Goals for 2017?
    Experiments to try, older posts to update, slightly-high-but-still-hopefully-realistic social media targets – my list of goals is small, but I’m hoping that means they’ll be achievable. Ahhh can you feel that? The lively, motivating surge of new year energy. After my beach holiday over the Christmas break, and a recovery from that holiday since (we all need one, amirite?!), I am so ready to crack open the laptop and kick ass for 2017. Are you?! To that end, I have been ruminating over the things I want to do this year, blog-wise. appeared first on ProBlogger.
  • STAY N' ALIVE  |  SATURDAY, JANUARY 7, 2017
    [Social Media] PR Professionals: THIS is How You Pitch Media
    Going as media can be quite overwhelming. Prior to the show, with over 700,000 followers and an influencer pass (you have to prove you have over 500,000 followers to get one of these), I got pitched by LOTS of PR professionals trying to get attention for their brand on my social media channels, some going to the extent of emails with the topic, “Help This Poor PR Girl Out!” ” Every one of these never gets read. Here’s what they did: they focused on FRIENDSHIPS! That’s it. These are truly some of my best friends. What brands do you represent?”
  • TWIST IMAGE  |  FRIDAY, JANUARY 6, 2017
    [Social Media] Find Your Brand's Content Marketing Groove
    There's an old adage that took hold in the early days of social media that seems to have been lost on those that have twisted these digital publishing platforms to act like more traditional media. If you really want to better understand how social media became a paid channel, that's where to start. Look at the transition in social media from the "who" model to a "how many.". While the content is niche, there is still a lot of content about these celebrities available in other media formats. media. media format. social media.
  • SPIN SUCKS  |  FRIDAY, JANUARY 6, 2017
    [Social Media] Gin and Topics: Look Younger and Skinnier in the New Year
    Social Media Top 5 age-reversing tape animal rescue brielle ellen furkids indoor cycling kelly dietrich laura petrolino marne smiely mattie dietrich safari space white bear on ice wold championshipsIn this week's Gin and Topics, Gini Dietrich has found the end all, be all to looking younger and skinnier. That, brilliant children, furkids, and more. The post Gin and Topics: Look Younger and Skinnier in the New Year appeared first on Spin Sucks.
  • PROBLOGGER  |  FRIDAY, JANUARY 6, 2017
    [Social Media] Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!
    Ideas about growing your social media. From blog posts to return emails, socila media, mailouts, anything that can be automated without p **g your readers off, should be automated. How I Use Edgar to Increase The Effectiveness of My Social Media Strategy. Say Monday is a writing day, Tuesday is photography, Wednesday is editing, Thursday is scheduling social media, that sort of thing. Steps to Saving Time by Writing Social Media Updates in Batches. Level up your Social Media. Our Top Tips on Social Media.
  • SPIN SUCKS  |  FRIDAY, JANUARY 6, 2017
    [Social Media] Introducing The Big Question and Monthly Fireside Chats
    Social Media The Big Question 2017 goals bob ledrew inquisition jay baer laura petrolino modern pr modern pr pro peso-proficient professional development slack community spin sucks inquisitionFor 2017, Spin Sucks is launching two new features—The Big Question and monthly Fireside Chats with industry experts. Gini Dietrich has details here on both. The post Introducing The Big Question and Monthly Fireside Chats appeared first on Spin Sucks. Related Stories Thank You…and Happy Holidays from Spin Sucks!
  • KATIE LANCE  |  THURSDAY, JANUARY 5, 2017
    [Social Media] The #GetSocialSmart Show Episode One: A Special Announcement
    My quick tip for you in episode one is whatever you want to do this year in 2017 with your social media strategy, whether it’s advertising, content creation, live video, blogging, whatever it is – start now. Let us know in the comments below (or jump over to our Social Media Forum Facebook group and comment there) what questions you have about social media. Looking to up your social media strategy in 2017? Something easy that you can implement each and every week into your business to make your life a little bit easier.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 5, 2017
    [Social Media] The Most Surprising Things About Marriott on Twitter
    We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic brand reaches its followers on this platform. 2017 Social Marketing Planning Guide Download. In the last few years, emojis have become an integral part of social marketing. Since videos are the second most effective media type, experimenting  more with   videos can be a great tactic to capture people’s attention and have them to stop/look at the content and interact with the same. . It is the largest hotel chain in the world. Source: Mashable.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Six Links Worthy Of Your Attention #342
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Future List - The Information. Jessica Lessin 's The Information may become the gift I give myself this holiday season. They've worked out the fine balance between private analyst firm and shareable newsletter. And they do great stuff -- like this (not blocked) interactive listing of the most forward-thinking VC firms. Good in part because of its criteria and visualization." amazon.
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