[Social Media] How Do You Use Hashtags on Instagram?
    Instagram Social Media MarketingHere’s a question I get a lot: Exactly how do you use hashtags on Instagram? There is a lot of conflicting information out there about how you use them, when to use them, and how many to use. If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. Let’s take for example the world biggest Instagram user. Selena Gomez gets that award, with 99.8 million followers on Instagram. She hardly uses hashtags. But maybe she should. Hashtags for Searches.
    [Social Media] The Book of Joy is here! #sharethejoy with @thedesmondtutu + @DalaiLama
    mindful social Social Media in Action Video book reviewThe Book of Joy by Desmond Tutu, the Dalai Lama and Douglas Abrams chronicles a week with two legendary figures discussing compassion, joy and the power of humility.
    [Social Media] Conversations to Conversions: Why Social Needs More Than Engagement
    How to Increase Social Conversions Download. At our annual LIFT Social conference, a healthy debate started. We want every social marketer – and marketers in general – to challenge the logic behind everything they do, and everything they measure. In his session “The Blueprint for Social Success: Setting the Foundation for a Breakthrough Year”, Uri Bar-Joseph, Simply Measured’s VP of Marketing, walked through a framework that will help users build their social program holistically, focusing on four key elements: Strategy. The Engagement Debate.
    [Social Media] 5 Reasons to Attend the Social Attribution 101 Webinar
    Whether you’re just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do it for you, or simply want to know the ABC’s of social attribution, our upcoming webinar with Brewster Stanislaw (Director of Product @ Simply Measured) and Colin Zalewski (Product Marketing Manager @ Simply Measured) on  Wednesday, October 5, 2016 at 10 AM PDT (1PM EDT) will leave you a step further down the glorious golden road of social attribution. You’ll See How Social Attribution Can Work.
    [Social Media] Best Practices For Facebook Live Broadcasts
    In the United States, the rate has gone up by 94% ; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. He writes about technology, marketing, and social media for the aspiring entrepreneur. The post Best Practices For Facebook Live Broadcasts appeared first on Ignite Social Media - The original social media agency. Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In Think About Production Values. Promote Live Video Beforehand.
    [Social Media] Five Tips to Help You Create Shareable Content
    Related Stories A Look at How Three Brands Are Driving Social Engagement The Spin Sucks Inquisition: Kimberly Crossland The Inseparability of Content Marketing and Social Media. Content Social Media content creation content development content marketing content strategy create shareable content producing shareable content shareable blog content shareable contentThe most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content.
    [Social Media] 13 Advanced Link Building Strategies You (Probably) Haven’t Used
    When it comes to analysing content to see what people are interested in reading about, we already have the likes of BuzzSumo to analyse how popular something was socially , but social shares don’t always correspond to links. There’s a lot to learn from articles that get people to actually write feedback on a specific site, rather than social media, and especially so in 2016. Social MediaCopyblogger has long been one of the most authoritative blogs on copywriting and content marketing. But what if it was? What does correspond to links?
    [Social Media] A Playbook for Becoming a Thought Leader on Social Media [SSM006]
    The path to becoming a thought leader on social media is one that is not always clearly defined. And in many cases, social media thought leaders don’t consciously seek to become an “influencer,” it happens naturally over time with lots of hard work and dedication. We had the pleasure of speaking with Brian about his journey to becoming a thought leader on social media and just how powerful carving out a niche based on your personal strengths can be. Identifying opportunities in social media based on your passions and expertise.
    [Social Media] How to Analyze What Works for Your Audience
    The key to driving engagement and growing a social media following is knowing what your audience wants to see. To be successful with social media marketing , you need to create and share content your target audience resonates with. With so much competition, short attention spans and balancing multiple social media profiles , driving engagement is more difficult than ever. That might get you an occasional win, but being more strategic will help you better understand your audience and give you insight to improve your social media marketing efforts.
    [Social Media] Facebook’s Latest Blunder and the Elephant in the Living Room
    That’s the new bar for mobile marketing, and that’s what shared media is all about. So what exactly is shared media, and why is it so successful? Popularized by Snapchat’s branded filters , shared media ads are co-created by the brand advertiser and the consumer. Then the branded video is shared by that consumer to his or her friends and contacts via existing social media and messaging channels. Here is an example  of a Cheerios  shared media campaign. This is why shared media has entered the arena as a new way to win on mobile.
    [Social Media] The One Reason Your Amazing Blog Post Hasn’t Gone Viral (and 8 Things You Can Do About It)
    Share it many times across your social media properties. We tend to share a blog post only once on social media because we don’t want to ‘bombard’ our followers. ACTION ITEM: If you’ve written a post you know is really solid, make sure you share it several times across all your social media properties over the course of 2-3 days. 2. He went on to repeat this strategy over the course of that first year and a pattern emerged: he’d get a link or two on medium sites, then larger sites, then social bookmarking traffic (Digg.com etc) would follow.
    [Social Media] 5 Tips for Social Media Advertising During the Election Season
    Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1. Politicians and brands involved in the election will be buying up as much social inventory as possible, especially in swing states like Ohio, Florida, Virginia and Colorado. This will allow you to send your most effective content out into the social sphere. 3.
    [Social Media] Top 7 Online Tools to Automate Your Content Marketing
    If you’re expanding your content marketing, you’ll be sharing your content on social media, but it can be a pain to log in to every platform and create individual posts for a single piece of content. Buffer simplifies this process by linking up all of your social media accounts into one dashboard. Not only can you sync accounts to all post the same message at once, but you can schedule when posts go live as well, allowing you to plan your posts for social media well in advance. The success of content marketing makes sense. feedly. Buffer. The best part?
    [Social Media] Harambe Live: Secrets to blowing up your company’s social channels
    iral marketer Vincent Dignan is on a 100-date world tour right now, teaching companies how to blow up their social channels. ” It’s a meme-heavy presentation that combines the two things Vincent is passionate about: social media and Harambe the gorilla. Vincent Dignan: “Anything Harambe gets major clicks and traffic from social media, so the honeypot is there for this to draw a lot of traffic.” Featured articles JD Lasica Social media Social media marketing Social Media StrategyRegister here.).
    [Social Media] How to Tell the Instagram Algorithm That You’re Awesome
    A few months ago, Instagram announced that the days of its chronological feed were over and it – like many other social networks – would be using an algorithm to determine what would show up in a user’s feed. People like to know what to expect from the brands they follow on social media, so it’s important to be consistent with the content you’re sharing on Instagram. Instagram social media management instagramDon’t lose hope! Create an editorial calendar. Create an editorial calendar with different themes for the days of the week. Use hashtags. Share graphics.
    [Social Media] How Do Smartphone Brands in the Philippines Get Engagement on Social Media?
    Here, I investigate the social media habits of top brands in the Philippines. If you are wondering why that did not have a noticeable impact in their social media performance, consider what fraction of content they promoted. If you are still not sold on Promotion as a key ingredient of a brands’ social media strategy, take a look at the Reach that the brands studied in this report received. philippines engagement Social Media Analytics Facebook Reach social media report smartphonesSamsung Mobile Philippines had the most Fans.
    [Social Media] What The New Simply Measured Means for Social Marketers
    How to Increase Social Conversions Download. knew I was driving brand awareness, but what other value was organic social driving? By introducing completely new data that social marketers have been longing to tap into, which ties social activity from owned, earned, and dark social to actual dollar signs… This is a dashboard from our new Social Attribution solution. This is a dashboard from our freshly revamped Social Analysis & Monitoring solution. Finally Tying Social Engagement to Business Value and Revenue. We asked a few.
    [Social Media] 5 Social Media Trends to Follow
    Whether you're just getting your social media strategy rolling or you've already built a powerful following, you must evolve with changing trends. Your customers are accessing their social media accounts from mobile as well. When a customer finds you via Facebook ad or clicks through to your site from your Twitter feed, their experience from that social media app to your site all the way through checkout must be flawless and intuitive across devices and mobile platforms. Original article: 5 Social Media Trends to Follow ©2016 UNSPOKEN.
    [Social Media] Facebook is Rolling Out Product Tagging for Facebook Pages – Do You Have This?
    This allows you to attach the product, with its embedded “buy” button, potentially allowing fans to purchase the product right inside Facebook without ever leaving their favorite social network. Facebook Advertising Social Media News facebook product catalog facebook product tags product catalog product tagsAs I was working on a client’s Facebook Page the other day I came across an interesting new feature that Facebook alerted me of in a little popup. It asked me if I wanted to tag any products in my post. Do you have this feature? How will you use it?
    [Social Media] Social CRM: Tools That Can Help You Know Your Audience Better
    That’s great to have, but when a brand is looking to connect with their customers on a social level, those things aren’t always helpful. In order to connect with customers further, organizations look to Social CRM. Simply put Social CRM is using social media services, techniques and technology to engage with their customers on a more personal level. To locate those customers on their social channels it requires a bit of social stalking, although it sounds nicer to phrase it as ‘intense research of an individual’.
    [Social Media] Who Are the Most-Mentioned NFL Teams, Players, and Brands on Social?
    Here we look at who and what drove conversations about the NFL on social media between Sept 8–19, 2016. Emojis have become an integral element in our social media communication today, making engagement more fun and visual. The Denver Broncos were the most-mentioned team on social media in the first two weeks of football season, as their linebacker Brandon Marshall took a knee during the national anthem for two straight games, first against the Carolina Panthers and second against the Indianapolis Colts. NFL @Twitter emojis are here! The Players. 1.
    [Social Media] What Happened at LIFT 2016?
    Robert Safian, Editor in chief of  FastCompany , gave a well-received talk and Q&A session about how to make an impact on social in an era of unprecedented rapid change. Uri Bar-Joseph, Simply Measured’s VP of Marketing, was a hit in his session about defining social success, evolving the Social Metrics Map he created into a blueprint for success to push social marketers a step further towards real change. uribarjoseph with the blueprint for social. Social Attribution showing business value/revenue #LIFTSocial pic.twitter.com/u9CHeMSKHK.
    [Social Media] Monitor & Engage With Facebook Reviews From the Smart Inbox
    Reputation management is an essential part of an effective social media strategy. Whether you manage one Page or many , you can seamlessly continue the social conversation by monitoring and engaging with ratings and written reviews alongside all other incoming messages in the Smart Inbox. In addition, social CRM tools like contact details and notes lead to more informed and personalized responses creating an overall better customer experience. This post Monitor & Engage With Facebook Reviews From the Smart Inbox originally appeared on Sprout Social.
    [Social Media] 22 Tips Combat Social Media Fears
    Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I've been working in the social media space for over 12-years. During that time there's been a new generation of business managers and entrepreneurs who have 'grown-up' using social media for fun and personal use. However there was not a social icon to be found. Common Media Fears: Trolls.
    [Social Media] 5 Chrome Apps I Can’t Live Without
    As a blogger and social media strategist, there are a few things I absolutely would not be caught dead without. This isn’t what you want when you’re in charge of social media strategy and having to compile reports (or even if you just want to keep track, thank the tweeters, etc)! It also gives you a great social media overview without having to open and log into the Buzzsumo site. Part of my duties both at ProBlogger, as a blogger, and managing the social media for other small businesses is curating content to go out on social media.
    [Social Media] Understanding LinkedIn Company Page Analytics
    Just recently, the popular social networking site LinkedIn introduced two new features. Linkedin Marketing content marketing linkedin marketing online marketing social media marketingThese features will help companies engage their audience, as well as compare their current performance to competitors. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […]. The post Understanding LinkedIn Company Page Analytics appeared first on Devumi.
    [Social Media] 11 Qualities of the Ideal Social Media Strategist
    There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. From day to day, they could wear the hat of a photographer, editor, copywriter, planner, customer support and even social media analyst. Below are some of the qualities that make a social media strategist effective: 1.
    [Social Media] Big Ad News at the Big 3 Social Networks | Social You Should Know
    Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. The post Big Ad News at the Big 3 Social Networks | Social You Should Know appeared first on Ignite Social Media - The original social media agency. Facebook Announces New Data Analysis Options for Advertisers. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools. All smart moves in my view.
    [Social Media] 3 Powerful Strategies for Delivering Your Best Social Media
    Random acts of social media getting you nowhere? Your Your lack of strategy and planning could be keeping you from social media success and growth of your social platform. I’m going to share three powerful strategies for delivering your best social media. Thinking of your social media and blog as a publication and creating an editorial calendar for your content will help keep you on track. It seems overwhelming but my most consistent social media is planned and prepped ahead of time. Think Bigger.
    [Social Media] Essential viral marketing tools
    People, even strangers, are much more likely to interact with you one on one via email rather than by using social media. charlieapp.com, type in anyone’s email addy and find all of their social accounts. helps you connect your social followings across platforms. Featured articles JD Lasica Social media marketing ToolsHillary Clinton’s “Between 2 Ferns” interview got 9.2 million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week. Also see: 10 rules of branding for your startup or small biz.
    [Social Media] B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast
    By day, he is the author of the Amazon  bestseller, Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11. By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously Previously he ran social media strategy at Marketo and was responsible for leading the company's global content and social media efforts. Before social media. social media strategy.
    [Social Media] Association Social Media Jobs
    We focus on jobs in  social media , marketing , communications , PR , advocacy , digital and technology. No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time:  Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? We photo credit ). Featured From the Trenches
    [Social Media] #SproutChat Recap: How to Manage your Content Calendar with Trello
    This is especially true for social media managers. For For social and editorial content, a tool like Trello is essential to track posts and maintain your sanity. This post #SproutChat Recap: How to Manage your Content Calendar with Trello originally appeared on Sprout Social. Staying organized and on-task is essential for any professional. This week at #SproutChat , Sprout All Star Erica Moss from Trello joined us for a valuable chat around managing a content or editorial calendar with the visual collaboration tool. sproutchat pic.twitter.com/2WFWw6tDQg. sproutchat.
    [Social Media] Six Links Worthy Of Your Attention #327
    Pilloried by organized mobs for her work in several social causes, she's written extensively about how online groups behave. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . How Morality Changes in a Foreign Language - Scientific American. Something native Quebeckers have intuitively known for a while, is that the language you speak changes the way you think. Wonder how this contributes to the Two Solitudes?" Not so nice."
    [Social Media] Instagram Introduces New Business Profiles
    The app is one of the most popular social networks worldwide. By 2017, an estimated 51.8% of social network users will use Instagram. Online & Digital Marketing Social Media for Business Social Media Marketing Tips Instagram Instagram for Business Instagram Marketing marketing for small business marketing strategyInstagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. Follow these steps : 1. Insights.
    [Social Media] Self-Driving Cars, Trucks And. Shopping Carts? - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Dubbed " social eating ," the practice is popular in South Korea and is picking up steam in the U.S., digital media. social eating. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. apple.
    [Social Media] Gin and Topics: The Political Edition
    Social Media Top 5 between two ferns bill clinton conspiracy theories get out the vote hillary clinton jimmy fallon kelly ripa mark ruffalo Orangutan Babysits Tiger Cubs president obama robert downey jr the daily show trump rallyOn this week's Gin and Topics, it's mostly a political edition with a Trump rally and Between Two Ferns. With an orangutan and Kelly Ripa thrown in. The post Gin and Topics: The Political Edition appeared first on Spin Sucks. Related Stories Gin and Topics: The First Lady Goes to CVS Gin and Topics: Hide Your Wife. Hide Your Kids. Hide Everyone.
    [Social Media] 4 Social Media Trends that are Irrelevant for Your Brand
    Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. It’s easy to see with just a quick check of Twitter that slang use is a huge part of social media culture for consumers at large. Bad news: Sprout Social recently reported that slang use by brands is a top pet peeve of those same consumers. There you have it; 4 trends that you officially have permission to ignore as a social media manager. InsertGenericHolidayHere. Like if you arrr a pirate. We get it.
    [Social Media] 5 Ways to Humanize Your Brand with Data and Social Media Insights
    Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. People buy from people.
    [Social Media] 19 Easy Ways to Survey Your Audience and Crush it with Content
    You create an awesome social media post, or blog post, or (shudder) entire training program or online course… And… Crickets. Survey Your Audience via Social Media.  If you are just getting started (or even if you have a list) you can easily survey your ideal audience using social media. I’ve listed out plenty of ideas. Survey Your Audience without a Social Media Following (or a List). Survey Your Audience on Social Media. Survey Your Audience without Social Media. (or a List). They are: .
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    My kind of undercurrent. I’d love to hear what changes you’re making, if you’re starting a blog , revamping a current one, branching out into online business or something else? I’m also keen to hear your input into our community discussion on what social platforms everyone uses and why. Instagram Reaches 500,000 Advertisers, Releases New Business Stats | Social Media Today. How This Social Media Strategist Stays Focused on His Goals | Entrepreneur. Creative Ways to Use Instagram for Business | Social Media Examiner.
    [Social Media] Four Ways to Combat Audience Negativity on Social Media
    Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. The same goes for social media. But, on social, a brand’s generic apology can come off as hollow and insincere without any additional action or context. Still feeling uncertain about how to effectively combat audience negativity on your social channels? The post Four Ways to Combat Audience Negativity on Social Media appeared first on Ignite Social Media - The original social media agency.
    [Social Media] The Spin Sucks Inquisition: David J.P. Fisher
    Fisher—or DFish, as his friends call him—about social selling, entrepreneurship, and weddings. FollowFriday follow Social Media andy crestodina beer beats and business dfish hyper-connected selling networking in the 21st century orbit media wine & webOn this week's Spin Sucks Inquisition, we talk with David J.P. The post The Spin Sucks Inquisition: David J.P. Fisher appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: The RoundUp, Part Two The Spin Sucks Inquisition: The RoundUp, Part One #FollowFriday: Amanda Gant.
    [Social Media] [Cool Infographic Friday] Top 5 Fundraisers for Fall School Fundraising
    Remember that once you’ve picked out your fundraiser, you’re going to have to boost participation, and there are few better ways to do so than through social media promotion. Get the word out on Facebook, Twitter, Instagram, or your school’s social media platform of choice to reach your students through the channels they regularly check. I like this one, could give you ideas.  H/T from Booster. ——– Looking to make a mark this fall fundraising season? Check out the list below and share it with those you think might find it helpful! photo credit ).
    [Social Media] ICYMI: 11 Of The Best Insights From #SMWLDN 2016
    Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. But, if we skew our focus too far to the nitty-gritty of performance on those platforms, we’ll lose the energy and creative spirit that made social such a force in the first place.
    [Social Media] How to Effectively Curate Content
    On social media sites in particular, you’ll naturally do both, posting original content as well as sharing content published by others. If you’re worried that your customers and online followers won’t appreciate curated content, consider the following statistics: 74 percent of Americans are on social media sites, and they curate every day. Prospecting Social Selling Best PracticesMany marketers tend to overlook curation in favor of creation — and that’s a shame. After all, the two aren’t mutually exclusive. Still not convinced?
    [Social Media] What Do Design and Innovation Leaders Talk About on Twitter? (Report)
    From social media and mobile platforms to artificial intelligence and the Internet of Things , the evolution of technology is driven by design leaders who work to discover innovative solutions to the challenges of the modern world. To wit, Leadtail teamed up with product design lab Altitude , to gain insight into the mindset of design thinkers, what they have in common and how they engage on social. For many companies, this means hiring design thinkers to lead the innovation charge while still meeting the needs of their customers.
    [Social Media] Why Your Social Media Strategy is Essential to Your Marketing Strategy
    A couple of weeks ago we hosted a webinar, “ Staffing for Social Success ,” where we discussed the trends in roles on social media teams and the common social team structures we see. As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. 1. Despite the rising cost of social ads and promoted posts we’re still finding that social provides a very efficient marketing spend. Social media can be a marketer’s playground. Test and Learn.
    [Social Media] How To Use Agorapulse To Promote Your Next Event
    Have you ever been tasked with the job of managing social media for events? spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. Your marketing objectives and social media metrics will be different for each phase of the event and at each stage of the funnel. Monitor social media event attendees using the Users tab on Agorapulse. What tools do you use to monitor and publish social media for events?
    [Social Media] How to Analyze Twitter Data
    But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. This makes it easier for businesses working on a tight social media budget, but need the data for upcoming campaigns. This is absolutely critical to measuring your social media video process. Using Sprout Social’s Twitter Analytics Tools. Even though Twitter stepped up its analytics game, Sprout Social lets marketers go above and beyond. TheSoundOfMusicLive. What Is Twitter Data? Account Home.
    [Social Media] Best Practices for Social Media Ad Spending
    Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Serious inefficiencies in the process will lead to serious lost media dollars. Keep Paid with Other Social Media Disciplines. The best scenario works when your social disciplines work together to formulate a strategy on paid; after all, organic reach is dismal at best and paid efforts offer much of that needed reach (to your followers and beyond). Measure.
    [Social Media] Lawyers, What Are You Waiting For?
    The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. Because of social and digital media, the world has never been closer. Follow and talk to media that cover your area on Twitter. Be The One Be the one who goes out of his/her way to be visible, to be vocal, to be smart, to be a connector, to be a problem solver, to be empathetic, to show what you do by using the social and digital tools you have at your fingertips to tell your own wonderful story. ” Enough Already!
    [Social Media] 3 Ways Wahl Professional Grew Its Instagram Community by 56%
    dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. Instagram has the highest engagement rates between customers and brands among all major social media platforms, according to data from Forrester. Analytics are key to showing what is working well and what needs improvement in your brand’s social media strategy.
    [Social Media] 36 Animals with a Better Social Media Strategy Than You
    These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Related Stories A Look at How Three Brands Are Driving Social Engagement Social Media Calls-to-Action that Connect You to Consumers Seven Brutal Truths About Digital Marketing Trends. Laura Petrolino explains why you can learn about communications from our animal-friends.
    [Social Media] Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
    Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate. Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Be sure to subscribe to our entire digital and social media marketing series on  iTunes ,  Stitcher  or  SoundCloud ! Supporting Resources: How to Prioritize Your Social Networks for Business.
    [Social Media] Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]
    Building a personal brand on social media is one of the best ways to become a thought leader in your industry. We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment. huge thank you to Dorie for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for great ways to develop their personal brand and become a thought leader in whatever passion they choose to pursue.
    [Social Media] Learn How to Leverage Snapchat in a Snap
    Snapchat is the country’s second-favorite social network. It’s just like any other social media platform in that consistency matters. It took me a bit to figure out how Snapchat was going to be different for me than Facebook, Twitter or Instagram. I’ve realized sharing just my day-to-day, and then mixing in social media and business tips works really well. Like other social media platforms, it’s less about you and more about other people. P.S. Ready to take your social media skills to the next level? Here you go!
    [Social Media] How to Use Facebook Live to Engage with Your Audience
    In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. You’ve decided that you want to include Facebook Live as part of your brand’s social media strategy. Also, keep an eye on the Ignite Social Media Facebook page this afternoon.
    [Social Media] 13 Tips to Create Better Live Videos
    Then you’re ready to embrace the trend that is dominating social media. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends. Social Media digital marketing facebook facebook live live video online marketing social media social media marketing video video marketingHave you been wanting to start hosting (or host more) live videos to develop your brand? Great!
    [Social Media] How to Turn Your Business Blog Readers Into Paying Customers
    For example, let’s say you offer social media management services. Follow or share on social media. This is a guest contribution from Alicia Rades from  aliciarades.com. You started a blog because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t. But more traffic doesn’t necessarily mean more customers. You have to be able to leverage your blog content in a way that convinces readers to trust you and buy from you. So how do you get readers to pay for your product or service?
    [Social Media] 3 Paid Media Targeting Options to Drive Sales on Facebook
    The key to a successful paid media campaign is targeting, but that’s easier said than done. Interested in more media buying tips? Check out Best Practices for Social Media Buying in 2016. The post 3 Paid Media Targeting Options to Drive Sales on Facebook appeared first on Ignite Social Media - The original social media agency. There are many nuances to it, and if you target the wrong audience you’ll be spending time on people who aren’t interested. Custom Audience. Website Audience. Lookalike Audience.
    [Social Media] Instagram Analytics: Tools, Tips and Tactics
    The paid version of their social analytics tools (which contains many platforms not just Instagram) starts at $500 per month. The post Instagram Analytics: Tools, Tips and Tactics appeared first on Social media and content marketing technology. Social Media ToolsDid you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering.  It show how important it is to people as part of their daily lives. This article will help! Filter by location i.e
    [Social Media] How To Create a Cross Channel Social Media Report
    Less than 24 hours ago, we launched a cross-channel social media reporting capability. This means Unmetric clients can download a detailed comparison report for as many social profiles for any time period. You can choose between three types of reports: An ‘ Analysis Report ’ gives you an in-depth evaluation for a single brand’s performance for the selected social network. The ‘ Cross-Channel Report ’ measures the performance of multiple brands across four social networks, viz. It’s one brand’s various social profiles, 1 from each social network.
    [Social Media] Does Your Social Media Agency Need as Real Identity?
    Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge. So, to get the ‘big picture’ on how to establish your identity, for Agencies looking to offer social media marketing services, I’ve tapped into the brains of those who have nailed just that and asked them to share their thoughts. Ric Dragon, from Social Marketology, sums it up nicely.
    [Social Media] We’re Revolutionizing the Social Analytics Space. Again.
    For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:  . Social marketers want to know how they’re impacting business outcomes across all channels, both public and private. Social marketers want to PROVE the value that social drives and continually IMPROVE performance. Social Analysis & Monitoring. Social API.
    [Social Media] How Harvard Medical School Earned 20 Million Video Views in 4 days
    Social Video Cheat Sheets Download. What Top CMO’s Are Worried About (And What Social Marketers Can Do to Help) Download. Social Media. We turned to social media to promote the video once it was off embargo through our own channels and select strategic partnerships. The main driver for social sharing was Facebook, where we directly posted a captioned version of the video. As aforementioned, we then atomized the content across our own social channels by creating GIF’s and condensed versions of the video. Here’s how we did it.
    [Social Media] 6 embarrassing email mistakes and how to fix them
    social business Social Media Tips and Tricks Email newsletterEver been embarrassed by an error in your newsletter or email blast? Here are some quick fixes.
    [Social Media] What Makes BMW the Most Engaging Car Brand on Instagram?
    billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Here is a look at what tactics BMW is using on Instagram and how, combined with earned media, its owned account is helping the brand win on the platform. This shows that BMW is paying attention to earned media by inciting followers to get more deeply involved and capitalizing on the pattern of behavior they’ve been exhibiting anyway– showing off their cars. Brand Profiles & Case Studies Education & Analysis Social Media
    [Social Media] How To Monetize Your Blog By Repurposing Content
    When I started my blog, Facebook (and social media in general) was still in the early stage. Working in a startup, building a fundraising app for Facebook gave me a unique insight into the world of social media, and I started sharing this knowledge with my readers. found that the posts about social media strategies were getting a lot of comments, more than the posts on any other topic. realized that people were interested in social media strategies to help build their business and credibility, so I took it to the next step. Audiobooks.
    [Social Media] The Real Deal with Ad Blockers
    The post The Real Deal with Ad Blockers appeared first on Ignite Social Media - The original social media agency. Customer Experience Social Advertising Social Media Tools Ad Blocker Ad Blocker Plus Ad Blockers Ad Blocking Ad Blocking Platforms Ads Ads being blocked Ads on Social Ads on Social Media Blocking Ads Blocking Ads on Social Blocking Advertisements Consumer Instights Digital Advertising how to block ads Social Media Ads Social Media Advertising Social Media Marketing top ad blockers What are ad blockers
    [Social Media] Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency
    Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. Brooke recently spoke with Sprout about what it takes to start your own social media agency , the done-for-you social approach, and the importance of scaling when launching a business. How did you first get interested in social media? So, I decided to do my undergraduate thesis on social media and the Social Penetration Theory.
    [Social Media] 6 INSANELY Useful Tools to Take Your Blog to the Next Level
    Social Media shares. Buzzsumo lets you find and analyze the most popular content on the web determined by social shares on Facebook, Pinterest, Google+ etc. Want to take your blog the level? While I understand ‘next level’ can be subjective to each blogger’s journey, I’ll share tools that can help you achieve more: Traffic. Subscribers. Sales. What do I know about this topic? started my first personal blog back in 2008 and that failed miserably. It’s been quite the ride. That blog has been featured on. Huffington Post. Buzzsumo. You just found GOLD here.
    [Social Media] We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
    We’ll report back with the specific numbers that we find for The Science of Social Media podcast. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Promote on social media … in a dozen different ways. Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of. We’re so lucky to have the amazing social networks that we do. There’s just so much creativity and fun to be had with promoting a podcast on social media.
    [Social Media] How to Create Effective Facebook Lead Generation Ads
    With online marketing, that attraction is likely due to your social media profiles and the content you put out. Sprout has social CRM features  to help you keep the conversation going with your leads on social media. Make sure you are posting consistently on your social media channels, creating valuable content , and nurturing your list. This post How to Create Effective Facebook Lead Generation Ads originally appeared on Sprout Social. What if there was a powerful way to boost your Facebook marketing efforts? What Is Lead Generation?
    [Social Media] Cross-channel Social Media Reporting in 5 minutes or less
    Hey social media analyst, we’re sorry, but all those hours you put into creating that perfect report, you could’ve done it in 5 minutes. Not only will you be able to see how you performed and how that stacks up against your industry, you’ll also see how it compares across four social networks - Facebook, Twitter, LinkedIn, and Instagram. Inside Unmetric Social Media ReportsUnmetric Analyze has always had a strong reporting engine. You could download a comprehensive performance report for any time period at the click of a button. Tweet this.
    [Social Media] Social Media News Will Affect Communications Planning
    There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning. The post Social Media News Will Affect Communications Planning appeared first on Spin Sucks. Related Stories Eight Social Media Tactics Designed for Big Return Anatomy of a Snapchat Takeover Ten Social Media Truths About Chatbots. Planning Social Media adwords Google Google analytics kara swisher keyword planner kurt wagner nfl twitter livestreams games
    [Social Media] 4 Types of Instagram Posts You Can Schedule Ahead of Time
    One aspect of social media engagement is the live aspect: what is happening right now ? Yet another important aspect of social media management is planning ahead ( a timesaving tip I’ve shared before ). If you are managing social media for a non-profit, then showing impact is important, and throwbacks are one way to do that. When I think of scheduling, I think of working around the issue of timeliness that live content exacts of social media managers. There are many reasons social media managers to consider scheduling Instagram posts.
    [Social Media] How to Add Instagram Zoom to Your Social Strategy
    Northwestern University knows its social demographic is active on Instagram, so the famed Chicago school published an Instagram post of a campus map, taking advantage of the new #pinchandzoom functionality. How will you use Instagram Zoom in your own social strategy? Education & Analysis Social MediaInstagram now allows iPhone users (Android coming soon) to pinch photos and videos to get a closer look at them. Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Zoom is available today for Instagram on iOS. instazoom.
    [Social Media] How To Use Consumer Insights For Product Inspiration and Development
    Part of that is because social media is the preferred customer care channel before website/live chat, email, and even the 1-800 customer service line [see chart below]. A way to use that customer feedback as consumer insight is treating it as a continuation of market testing a product. Social Media Engagement. The post How To Use Consumer Insights For Product Inspiration and Development appeared first on Ignite Social Media - The original social media agency. Surveys. Forecasting/Predictions through search data. billion searches per day.
    [Social Media] A Look at How Three Brands Are Driving Social Engagement
    Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media. Here is what Fractl and Buzzsumo research found.
    [Social Media] How to Pitch Yourself to Be a Podcast Guest
    Put in a link to your blog, your website and your social media. This boosts your social proof with the podcast host. This is a guest contribution from  Michelle Kulas  of  PodcastMotor. If you’ve been blogging for any length of time, you may have had daydreams about achieving fame, fortune and glory through your blog. At the very least, you’ve probably been hopeful that you’d reach your target readers and maybe make some money by selling a product or service that you talk about in your blog. Now, you don’t necessarily have to drop everything to start your own podcast.
    [Social Media] Longer Tweets Are Coming: All You Need to Know About Twitter’s 140 Character Update
    It’s expected that @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. This allows for richer public conversations that are easier to follow on Twitter and ensures people can attach media to tweets without sacrificing the characters they have to express themselves. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. ” 4.
    [Social Media] Snapchat Gets More Real with Ad Targeting and New Updates to Instagram Stories | Social You Should Know
    All this and more in this week’s edition of Social You Should Know. Yet, the three new products are those typically found on other social networks and include Snap Audience Match, Lookalikes, and Snapchat Lifestyle Categories. The items that will not be counted toward the character limit any longer include @names in replies and media attachments such as photos, GIFs, videos and polls. Welcome news for those frustrated with finding way to encapsulate their social expressions in a 140-character limit. Snapchat Broadens Targeting Options.
    [Social Media] Social Media Outreach for Beginners
    Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. We’re going to show you how to do social media outreach without spamming or annoying your audience.
    [Social Media] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Content Marketing Education Marketing Small Business Social Media Marketing Workshops & TrainingContent Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content. Many organizations have legions of skilled bloggers among their ranks. Others know just how to navigate Twitter’s system of hashtags and mentions to […].
    [Social Media] 10 Twitter Hacks To Cut Through The Noise Using TweetDeck
    With the power and flexibility of a social media tool like TweetDeck, and these hacks in hand, you'll make your time spent on Twitter more effective and efficient
    [Social Media] Treat Digital Like Real Property
    Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. This post originally appeared on the Tanzen Consulting Blog. —— I am planning to sell a house soon. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Repairs and regular maintenance costs cannot be deducted. This got me thinking about how most organizations think about their digital properties. Review your staffing.
    [Social Media] PB152: Challenge – Create a Piece of Embedded Content for Your Blog
    judged a competition earlier this year, it was a blogging competition on the best social media blogs. Embedded Content Challenge. Today, I want to give you a challenge to create a certain type of content. This is in the vein of our blogging groove challenge which we did about six weeks ago. I’ve just returned from the ProBlogger Event, and I am inspired. received a lot of listener feedback about how the podcast has helped listeners and how the challenge series have had a positive impact on listeners. hope to do one challenge a month. Further Resources . Full Transcript.
    [Social Media] 10 rules of branding for your startup or small biz
    It was part of a multi-pronged series of presentations put on by digital marketing wunderkind Vincent Dignan, who proved his social chops by raising $95,516 on Indiegogo for the series of digital guides, “secret sauce” courses and client consultations he provides. Vincent’s 148-slide presentation flew by too fast for the attendees to dive in too deeply, but he seemed to have his finger on the pulse of millennials and the next generation of post-mass media consumers. Featured articles JD Lasica Social marketing Startup10 rules of personal branding.
    [Social Media] Want a Career in Social Media and Digital Marketing? Know These 3 Things First!
    Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. Business owners and leaders must start being more careful of who they hand over the social media keys to. Understanding marketing. iTunes.
    [Social Media] What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]
    Sharing your brand’s story through user-generated content  (UGC) is one of the best ways to build an authentic and engaging community on social media. ’s top 500 fastest growing private companies in America), social media manager at CMX ,  and managing editor at The Only Colors , has personally witnessed the power of user-generated content in action for some of the world’s top brands. Why user-generated content is such a powerful tool on social media. The Science of Social Media is proudly made by the Buffer team.
    [Social Media] Community Discussion: What Social Platform Works for You (and why?)
    There have been so many changes to the social media landscape across the years, in fact an incredible amount of changes just in the last 12 months. With each blogger comes a specific set of circumstances and needs, and therefore successful social strategies will look different from person to person. What kind of blog do you have and what social platforms are the most successful for you? What works on your social channels? The post Community Discussion: What Social Platform Works for You (and why?) Community Discussion Social Media
    [Social Media] Do The Pivot With Jenny Blake - This Week's Six Pixels Of Separation Podcast
    media. social media. advertisingpodcast audio author blog blogging brand businessblog businessbook businesspodcast businessstrategist careerdevelopment coaching creative creativity davidusher digitalmarketing digitalmarketingagency digitalmarketingblog executivecoach facebook google idea itunes jwalterthompson jennyblake jwt leadershippodcast lifeaftercollege managementpodcast marketing marketingblog marketingpodcast media mirum mirumagency mirumagencyblog mirumblog pivot podcasting siliconvalleygoogle socialmedia speaker training twitter wpp Jenny Blake had it all.
    [Social Media] Gin and Topics: The First Lady Goes to CVS
    Social Media Top 5 betsy decillis cvs ellen first lady flotus jimmy fallon kara Vanskike Kevin Hartman kids reunite kristen bell Matt Bellassai mattie dietrich Michelle Obama Millie Bobby Brown nancy davis pinksourcing squirrels Stranger Things women's equalityOn this week's Gin and Topics, to help her prepare for leaving the White House, Ellen takes FLOTUS to CVS. That and squirrels, silly string, and more. The post Gin and Topics: The First Lady Goes to CVS appeared first on Spin Sucks.
    [Social Media] 5 Brands to Learn from on Snapchat
    This app is exploding as one of the most popular social media tools out there. But just like any other social channel, some brands are using Snapchat fantastically and some are flopping. Taco Bell has always been famous for utilizing the newest social media tools and trends to reach their audience. Their eye for creative and funny content has attracted millions to their social profiles, especially millennials, who happen to be the core of Snapchat’s audience. Snapchat, I’m sure you’ve heard about it. Warby Parker @warbyparker. GrubHub @grubhub.
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    10 Lesser Known Social Networks for Small Business Branding | Bit Rebels. How to Win Social Friends and Influence Your Customers | Top Rank Marketing. Powerful Ways Social Media Has Forever Altered the Way We Do Business | Mashable. It’s back to reality and rainy Melbourne after last  weekend’s epic ProBlogger Training Event on the Gold Coast. You can read all about what went down here – were you there? what did you think? Plenty of tips and news to keep you busy this week – I hope it’s a good one. Really great insights here. General
    [Social Media] #SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing
    billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. Nadine Heggie, VP Global Partnerships at National Geographic, delivered a visually stunning talk of this year’s Social Media Week London and revealed several key tenets of their social media strategy. If it turns out that a less conventional social media management method would suit one of your channels, give it a go. Social Strategy Social Influence Social Media Strategy
    [Social Media] The Spin Sucks Inquisition: Kait Fowlie
    FollowFriday follow Social Media breathing the page creating a life worth living Ken Jacobs Marketwired taxidermyOn this week's Spin Sucks Inquisition, we have Kait Fowlie, who is a writer, editor, and marketer. Canadian, she has taken the web by storm with her charm. The post The Spin Sucks Inquisition: Kait Fowlie appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Aaron Friedman The Spin Sucks Inquisition: Jon-Mikel Bailey The Spin Sucks Inquisition: Liz Reusswig.
    [Social Media] How to Set up Rich Pins on Pinterest in Just 5 minutes
    Example of Article Rich Pins on Pinterest: This is an Article Rich Pin on Pinterest from an article I wrote for Social Media Examiner. Click on the “Social” tab in the Settings area. suggest that you consider adding a different title to your Rich Pin that will act as the sub title. I use Social Warfare plugin for this. It’s as simple as adding a description into the Pinterest section of Social Warfare. Here is the set up for Social Warfare: Social Warfare helps with your Rich Pins on Pinterest. What are Rich Pins on Pinterest?
    [Social Media] The Difference Between Listening, Analyzing, and Attributing on Social
    What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. The distinction might seem blurry and vague at first, but these are actually three distinct “data levers,” if you will, that your brand should be pulling to make its social engine whir — and they all provide different assets. Identify regional or geographic trends in social conversation to better target campaigns. Understand social impact in the terms your business cares about. Analyzing.
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