[Social Media] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
    The following was originally posted by Helen Pidd on August 17th in The Guardian -  Social media monitoring by employers predicted to rise. . third of young people would be happy for their employer to have access to their  social media  profiles in return for job security, according to a report that claims such personal data monitoring will become more commonplace. “First of all, it is naive to think that if you trade off your  privacy  rights (eg access to one’s social media) that an employer can ever guarantee job security,” he said.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Social Media] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Revisiting your audience regularly will allow you to optimize your social efforts to change with recipients’ behavior, and/or with the season to be as highly effective as you can with your audience 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. Eastern time. Constantly check metrics.
    [Social Media] Stop Writing for Free and Launch Your Own Profitable Blog
    You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. would not recommend immediately going out and paying for advertising on social media or any other channel. If you decide to spend money on promotion, social media advertising may be your best option. If you decide not to spend money on social media advertising, that’s perfectly fine. While social media traffic is a great source of readers for your site, it’s not the only option. Sound familiar? Simple, right?
  • JUGNOO  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Finding the Human Element
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. The advent of social media, however, gives companies a great way to bridge that gap. Corporate social media works best when it isn’t a “corporate” account, filled with nothing but advertisements for products, or stilted marketing language. First, you chose someone to be your “point person” and make them the final authority of all things social media. Marketing Social Media Set Yourself Apart.
    [Social Media] Viral Content: The Secrets and the Science
    'Viral content is extraordinarily powerful in the social media world. One way of doing this is through social media sharing buttons. Featured How To Social Media Social Search Tips content marketing science viral Often, an article or image that cost virtually nothing to make can gain the attention of millions of people, simply by being shared by them, but what makes content, “go viral”? From unpopular teens, to the most powerful marketing firms in the world, almost everyone wants to know how to get more attention. The Science of Viral Content.
    [Social Media] Writing tricks for content marketers
    Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms. 'Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences.
    [Social Media] Robust Collaboration Tools to Empower the Modern Social Media Marketing Team
    Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this. These tools are the hallmark of the new industrial revolution that is currently taking place in social. The service integrates major social network allowing seamless sharing and interactions with users online and a few other apps that compound its capabilities with file and desktop sharing, moderated chats, digital whiteboards, real-time translation, audio and video conferencing and polling and FAQ sessions and a ton of other features. Nimble.
    [Social Media] 3 Reasons that YOU are in the People Business
    Social Media 'People motivate you. People work with you. People have ideas. People People buy your goods and services. People spread the word about your business. People are so critical to your business. People are not your most important asset, people are the ONLY asset that truly matters… Whatever your business, you are in the people business. Tweet this ). Many businesses don’t see this, many businesses see the sector they are in – do you? Do you think of yourself as in the “people” business? So how much do you love people? Tweet this ).
    [Social Media] The Rise of Social Leaders #SocBiz25 #SocBiz
    Recently, the Economist (@ TheEconomist ) revealed its list of Top 25 Social Business leaders. We rely on these incredible leaders in helping to shape the future of social business. In my essay, I made a two essential points; (1) the term “advertising” will come to mean all paid, owned, and earned media; and (2) advertising will have moved far from the AIDA model toward one focused on a comprehensive consumer experience that leads to advocacy. See what others are saying about The Social Employee and order your copy today! Please check out @SocialEmployee media buzz!
    [Social Media] 5 Secrets to ‘Going Viral’
    'The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. The graphic should go live on all parties’ websites and across all their social media platforms to give it the widest possible launching pad for exposure. My company also has a promotional and PR division that has extensive media contacts so we also distribute the infographic widespread to relevant media in order to maximize coverage. 1) Identify the ideas that have legs.
    [Social Media] Are you using old skool strategies with new media tools?
    Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. The social media team responded quickly to direct me to the right person to solve my problem. That one moment of mindful social engagement on the part of the social media manager made my day. Learn Mindful Social Media Strategy.
    [Social Media] The Technology in a 21st Century Kitchen
    She enjoys writing about film and social media. 'Did you know that on average, 154,700 home fires that were started by cooking equipment occur per year? These fires end up killing 460 people annually? Those same fires injured approximately 5,000 people and caused $724,00,000.00 in damage. Technology can help to lower these figures. A vast majority of our lives is already influenced by technology, and this isn’t necessarily a negative thing. It can monitor safety, enhance productivity, and just make your life easier all-round if it’s used properly.
    [Social Media] How to Make Friends and Influence People at the ProBlogger Event
    For many of us this day has been eagerly anticipated for about 6 months, and it represents one of two days in which you’ll meet some of the biggest names in blogging: Presenters, bloggers, media celebrities and a heap of new friends. Do you have any tips to add for attending a blogging or social media conference? 'This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. But first. Crikey! Be Prepared. Help I don’t know Anyone! Relax. Have you?”
    [Social Media] Facebook’s Messenger App: What You Need To Know
    Apps Facebook Mobile Apps Mobile Tips Rules & Regulations Social Media Social Media Education Social Media News Social Media Tips messenger app privacy settings 'In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Although it should be noted that all versions of the app have a rating of 3.5 stars. Many users have expressed concerns with the new app’s privacy settings, permissions, and use of the app.
    [Social Media] The ALS #IceBucket Challenge Is A Huge Success, #Ferguson And More on CHOM FM This Week.
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. We, The Media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. The ALS #IceBucketChallenge. Really? square.
    [Social Media] Being More Social on Becoming a Surrogate
    'Becoming a surrogate mother is not an easy decision to make, but social media can help you navigate the surrogacy waters. Whether you have questions about finding the right family or general concerns about the process itself, social networking can get you the answers you’re looking for from people who have been through the surrogacy process. Here are just a few ways social media is a great resource when it comes to becoming a surrogate: Firsthand Advice. In addition, families who have chosen surrogates also share their stories on social sites.
    [Social Media] If You Don’t Have Thick Skin, Get Off the Internet.
    As the Middle East gears up in its second month of fighting, many people have exposed themselves to media outlets and have made informed and uninformed opinions (thanks to the wonderful biases of the publications they have selected). And this was before probably 95% of the world even realized the social Internet existed. As social media has allowed for geographic barriers to fall and for a much more diverse culture,  we are bound to have differing opinions about everything. Opinion Social Media If you’re sad, no one wants to deal with you.
    [Social Media] Association Social Media: National Society of Accountants
    'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?
    [Social Media] The Snackable Misnomer
    'Throughout the social media marketing web, photos and video and infographics are often discussed as “snackable” content. Calling rich media snackable is a big misnomer ( Image by decipherment ). However, since then the mobile web dominates online media consumption and the sheer volume of blogs and print content has increased. As a result, visual media has become more than a cute hors d’oeuvres to augment online media offerings. Instead, visual media have become the necessary hook to capture customer interest. What do you think?
    [Social Media] Smarter Consultants Don’t Follow Conventional Wisdom
    Consider some of the emerging trends: Stakeholders now have more power than companies through social media and networks. Smarter consultants, and companies, understand the demands of a marketplace that has become transparent, social, informed, demanding and more influential than the marketing efforts of the supply side. 'Companies have failed at executing strategies 70% of the time. So strategic execution fails most of the time and the demand for strategy development has fallen considerably. Has the wisdom of the market become unconventional in the 21st century?
    [Social Media] 7 Lies About Freelance Writers You Believe
    While a degree means the writer probably has a good grasp of language and style, it’s no guarantee that they are educated with up-to-date information on  content and SEO , formatting, social media, trends, etc. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. Before I became a full-time freelance writer, I fell prey to many of the same myths that I now work actively to dispel. Here are seven of the top lies about freelance writers that you might believe and the truth behind them. We wish. 
    [Social Media] Single Serve Content for Mobile Consumers
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Awareness Blogging Community content marketing Marketing Mobile Online Marketing Search Optimization Selling Small Business Social Media Trends audience audio bite-sized Business Marketers consumers Content Content Creation Content Strategy Instagram Jay Baer marketing Mobile Consumer Mobile Devices Pat Flynn podcast podcasting Search Engine Optimization SEO single-serving social media video
    [Social Media] How to Build a Blog Worth Monetizing
    A ‘hook’ to subscribe to your blog could be social media, RSS feeds but for us on @DigitalPS I find email is most effective #BlogChat. 'Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the biggest BlogChat ever according to it’s founder Mack Collier ). hope you find these helpful! Foundational Advice. Darren Rowse (@problogger) August 11, 2014. BlogChat. BlogChat.
    [Social Media] Facebook mention: for celebrities only
    have this self-imposed rule because my own personal goal in social media is to make real connections with real people. The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. Social Media Tips We Learned from George Takei. Facebook Featured Headline Social Media Celebrity George Takei Marketing mention Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about. Over time, however, I have tended to bend my rules.
    [Social Media] The 3 Key Ingredients in a Successful Influencer Pitch
    Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 'Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. wrote a post about the webinar, and included a recording and the slides here. Today, I want to focus on one specific part of that session: how to pitch influencers. Read the whole entry.
    [Social Media] How to: Approach Reddit for your Brand
    'Reddit, an open-source community (which has been around since 2005), is not new in today’s social world. Social Media Socialnomics brand campaigns brand marketing communities makers mark reddit redditors However, it is unique and quite powerful when it comes to content and the community that powers it. For example each user (redditor) can vote on which stories (content posted) and discussions are worthy (aka important) and the most voted upon stories rise to the top, while others stories will drop. When it comes to comments on posts, anyone can do so. So now what?
    [Social Media] App Makers Utilizing Social Media
    Why of course, social media. You see it all the time on social media – marketing for apps. You can have your very own app showing up on social media, too. However, first things first, you’ve got to create that App, than pepper social media with it. And then tie it into social media. Think about who uses your product and where they are on social media. What will make social media users take a second glance at your app? Featured Social Media app consumers technology
    [Social Media] Six Links Worthy Of Your Attention #217
    There is an awful lot to be concerned about in this story: the militarization of the police, the collapse of the ability of the US economy to support the lower-income classes and neighborhoods, the interest of the media in one kind of a story over another, and, of course, the still-raw, still pervasive conflict between white and black. media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I loved the movie Hanna. Well, here''s the backstory. " (Alistair for Hugh).
    [Social Media] LinkedIn Helping Prep College Students for High Demand Jobs
    For job-hunting college students, this means expanding their social profiles on a professional level, which is exactly what LinkedIn is designed to do. When it comes to finding a high demand job right out of college, here are just a few ways LinkedIn and social media can help: It’s All About Presence. Job-seekers fresh out of college probably already have a pretty substantial social media presence. Sure, Facebook, Twitter, and other social sites are great for increasing online profiles, but LinkedIn is the most professional social site around.
    [Social Media] How To Analyse And Measure / The ROI Metrics For Social Media
    'Measuring Social Media can end up being a tedious task if not done with right Objective. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning. You need to be clear on what exactly you are looking at. This is to be done at the very beginning.
    [Social Media] “Engagement” isn’t Always a Love Story
    Through online and social media we seek to connect, to  engage  in a way that gets our current and potential clients interested in hearing (and doing, and buying) more. Engagement is a necessary element of a successful social media strategy, but clearly there is more to captivating an audience than putting on a virtual happy face and bombarding them with links to coupons and videos while building followers. 'Think of someone you know with an “engaging” personality. It’s probably someone who gets you thinking outside your box. Maybe she agrees with what you’re saying.
    [Social Media] 4 Ways to Let Your Brand’s Personality Shine on Social Media
    'The reach of social media is only limited by your imagination. You’re also much more likely to resonate with customers once you’re able to clearly convey your brand’s personality across social media platforms. Showcase your genuine spirit by using social media pages to promote other notable companies or brands, and not just your own. The company expertly expands upon that idea across its social media sites by relying upon the “#saveplay” hashtag. Share Industry-Specific Content on Social Media. Show How You Support Peers.
    [Social Media] It Looks Like Local Search Gets An Update
    Pizza restaurants in Boise that have a verified presence on Google’s own social network, Google Plus (G+), will benefit from having their menus, reviews, and photographs shown on the SERP. To this end, local business owners will definitely want to ensure that they are doing their share of content marketing and social media engagement on G+.” 'There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. ” Panda, Penguin, Hummingbird and…Pigeon? Nobody knows yet what Google will call this new update.
    [Social Media] Fired Up Friday – 138 Days
    This is how I built Pushing Social into a 6-figure business in 12 months. Fired Up Friday Social Media Today 'You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach. Pivot. Try this.
    [Social Media] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connecting with influencers on social platforms such as these can help you potentially tap into a new audience. Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition  as people begin to see you more regularly. With a little care and thought, any blog with an empty viewer  can be grown into an influential force  by following 6 essential ideas.
    [Social Media] ICYMI – Snapchat, Yo and Sprinklr
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Sprinklr has acquired TBG to boost its paid social offering. Another great social stunt from Paddy Power, albeit fortuitous. Want this in your inbox each week?  Subscribe here. Snapchat is now the #3 app among millennials. …and Snapchat has released a deck for businesses interested in working with the service. of Twitter profiles are automated. Twitter has expanded opportunities for native video on the platform. Thoughts.
  • DEVUMI  |  FRIDAY, AUGUST 15, 2014
    [Social Media] Twitter Remarketing: Stay on the Mind of your Important Fans
    Twitter cross platform marketing multichannel marketing online marketing social media marketing twitter marketing 'Twitter has announced an exciting new way to promote to relevant users only when you use Promoted tweets , Twitter ads or Twitter lead generation cards. It’s called Twitter Remarketing , and it can help you target the users who are actually interested in your company. ll explain how Twitter Remarketing works, how to do it, and do some explaining of the thoughts behind it. What is the point of Twitter Remarketing? Select Twitter Ads from the drop-down menu. Perhaps.
    [Social Media] [Cool Infographic Friday] All You Need To Know About The Anatomy of Songs
    Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] Why Video is the Best Form of Engagement [Cool Infographic Friday] Women dominate social media [Cool Infographic Friday] 20 Captivating Marketing Statistics [Cool Infographic Friday] Content for SEO. The post [Cool Infographic Friday] All You Need To Know About The Anatomy of Songs appeared first on SocialFish - Social Media for Associations and Nonprofits. This is what they sound like to me. More like this. Potluck
    [Social Media] Using Social Media to Generate Measurable Sales – It’s Possible
    » Social Pros Podcast #throwbackwithdad ecommerce email marketing jay cooney linkedin location-based social media omni hotels online relationships personalized experience robin williams social media ROI Social Pros western digital 'Tweetable Moments We pride ourselves in creating a memorable experience wherever our guests go. halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go.
    [Social Media] Why knowing your customer is vital for success (and what dating’s got to do with it)
    When you communicate with them, whether through your website, blog posts, email updates, sales copy, or social media posts, you want them to feel at ease. Not just on your website, but on social media, your blog posts, sales pages, webinars, consultation, introductions, conversations, phone calls… everything. Social Media & Online Marketing blogging and content marketing business tips small business marketing Social Media and Internet Marketing 'Do you know your ideal customer? mean, really, really understand them? Ewwww. Tightwads.
    [Social Media] The Secret Sauce To Social Business
    'What exactly is Social Business? How would a PR agency, a marketing firm, a social media community manager, a sales vp, a customer, a vendor or an employee define social business? And, how is it different from terms like “Social Sales, Social Selling or Sales 2.0″? Is Social Business the new, hip and cool way to define what most perceive to be nothing more than social media, social media marketing or some sort of social networking? Here’s what I think Social Business is not : - Selling.
  • ENGAGE  |  THURSDAY, AUGUST 14, 2014
    [Social Media] Email Isn’t Dead and We’ve Got the Stats to Prove It
    That’s ahead of social media, SEO and content marketing. Where retention is concerned, email came out nearly 20 percent ahead of the next closet marketing tool: social media. 'What’s the first thing you did after you woke up this morning? According to this report from IDC Research , you likely reached for your phone (as did 80 percent of all smartphone owners). If you’re anything like me, the first app you tried to touch (but missed because your contacts weren’t in yet) was the email icon. Email is important to consumers and brands. My answer: They’re wrong.
    [Social Media] How Social Media Advanced the Mobile-Gaming Industry
    Social media-driven technology developments have advanced the mobile-gaming industry and evolved gaming into a community sport. Fast-forward through a few trial and errors along the way in mobile device technology plus the creation of App Store and you now have smartphones loaded with games supported by almighty social media. For instance, the board game Scrabble, adapted to a mobile app called “Words with Friends,” encourages social interaction amongst players. Socialnomics GPU mobile gaming Social Media technology From Garden Snake to Python.
    [Social Media] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    Mainly this is done through blogging and social media, which go hand in hand. Choose headings with social media in mind. 'This is a guest contribution from author  Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. And maybe go on tour if there was a marketing budget for said book. Ann R.
    [Social Media] Your Selfies Tell A Story, Prepare To Get Creeped Out
    Blog brand Facebook Firebelly Instagram Marketing selfie Social Media Twitter 'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.
    [Social Media] Best Practices and Elements of Successful Landing Pages
    Literally Everything You Need to Know About Making a Successful Sales Page from LKR Social Media – Straight shooting tips about the elements that go into a successful landing page. 'Landing pages with the proper design, purpose, and optimization are an essential part of building your online business presence. Here are eight standout guides and checklists to make sure you have successful landing pages. 10 Essential Elements of a Landing Page from WebDesignLedger – Learning how to design a killer landing page will add value to your design offerings. Small Business
    [Social Media] 3 Essential Steps to Increase Quality of Your Lead Generation
    Your social marketing is about creating reasons which will fill the sales pipeline with quality leads. Who are the social media influencers who your ideal customers follow? Focus in social media marketing is critical. When you look at your social marketing… if I asked you who specifically are you wanting to attract, where specifically are those people and what would specifically make them convert…could you tell me? Entrepreneurship Marketing content marketing lead generation social marketing dilemma for all businesses. Focus. Focus.
    [Social Media] Association Social Media: NASTAD
    'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?
    [Social Media] 3 Steps to Becoming a Content Marketing Master
    Social Media 'How do you create content that sticks in your audience’s mind? How do you offer a thought that defines the conversation for an entire industry? There are over 363 million search results for the term “content marketing” but add the word mastery to the term and the search results plummet to 4 million results. Only one result uses the term “content marketing mastery.” leaving me to wonder if everyone wants to know how to do content marketing why aren’t we talking about how to do it well? hope to correct that with a three step process you can start today.
    [Social Media] Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign
    To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. » Social Media Case Studies designers instagram instarunway project runway runway redemption social image of the week social media case study social media contest social media image of the week But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! Held over the course of.
    [Social Media] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@ TheEconomist ) list of Top 25 Social Business Leaders. This was a process I was very happy to be a part of , and I am incredibly proud of the hard work that our selection committee put in to produce such a fine list of social leaders. These 25 social business leaders will help shape the future of social business. Please check out @SocialEmployee media buzz!
    [Social Media] Please Dig Deep For Justin Levy. He Is One Of Us.
    Some people know him as the guy who heads up social media for Citrix. We often talk about the power of social media to build community. social media. 'Life is fragile. Really fragile. I''m on Facebook - like I am every day - flicking through stuff. Suddenly, he''s posting from a hospital. He had seizures. Bad ones. He can''t move his arms. What''s going on? It turns out that he has a 2.5 inch tumor on his brain. Plus, in the midst of the seizures, he managed to dislocate and fracture both of his shoulders. Justin? Can''t be! He''s the picture of health.
    [Social Media] Interview With American Marketing Association CEO Russ Klein
    Of course, AMA dropped a media release which details Russ'' credentials (impressive!). felt I had a bit of a vested interest sincemy AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA''s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005. . Favorite social network Facebook personal/ LinkedIn professional 7. 'There''s a new dude in town. and more.
    [Social Media] How to Use Your Blog to Leverage Social Proof and Increase Your Authority
    The answer is social proof. With social proof comes authority, and all the benefits that it has to offer. In this post you will learn exactly what this social proof thing is, how to avoid negative social proof, and the specific steps you can take to leverage positive social proof – starting today. What is this social proof thing all about? Social proof is a psychological concept which highlights how people look to those around them in order to make decisions and decide on a course of action. The key to successfully leveraging social proof.
    [Social Media] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. While the rest of the world has jumped feet first on to the social media bandwagon, banks and other financial institutions have proceeded more cautiously. In fact, some  have gone so far as to say that social media is a waste of time for banks and credit unions.
    [Social Media] Five Steps for a B2B Social Media Marketing Strategy
    'Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. B2B companies could use a little loosening up when it comes to social media.
    [Social Media] Facebook Changes Again, And You Might Not Like It
    But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. But if you are working on appealing to your customers and putting content that is valuable to them, there’s a natural flow of traffic to your site and social media presence. Social Media Marketing is a field that changes constantly, and your strategies need to be flexible so you can keep up with those changes. Like-Gates Are No Longer A Good Idea.
    [Social Media] What You Need to Know Before You Install Facebook’s Messenger App
    How to Lead Your Way to a Social Organization 3 Reasons Why Content Marketing Doesn’t Work for Associations BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups [Cool Infographic Friday] Big Data Big Profits Association Social Media: ASCD [Case Study] Have you crossed the mobile threshold? The post What You Need to Know Before You Install Facebook’s Messenger App appeared first on SocialFish - Social Media for Associations and Nonprofits. Debunking the Hype Featured Risk and Social Media Messenger is much faster. Image credit ).
    [Social Media] The Real Truth About Social Media Metrics
    upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). » Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster 'Recently, I launched a brand-new video podcast called Jay Today. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today. Read the whole entry.
    [Social Media] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. At Blue Focus Marketing (@ BlueFocus ), we have had the privilege of enjoying an ongoing conversation with IBM regarding employee development and retention in social business, having featured the brands success story in our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The Enterprise Social Pulse Program.
    [Social Media] The B t Excuses for Attitudes Towards Women Needs to Stop
    The B t Excuses for Attitudes Towards Women Needs to Stop originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. Related Stories Blog Comments, Digital Universes, and the Future of Social Conversations How to Build the Commodities of Identity and Trust in Social Media Are We In Danger of Losing the Right to an Opinion? 'Warning: This post contains profanity and disturbing imagery. If this offends you, you may want to skip today’s post and I’ll see you next time around. F **G. GAMES.
    [Social Media] How to Easily Create Practical-Value Content to Add Value To Your Audience
    » Social Media Case Studies audience engagement community contagious content content marketing practical value content viral content 'In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise. For many businesses, producing content the provides practical valueis one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. But why is that? Short Story. Read the whole entry.
    [Social Media] Follow Me, Friend Me, Do Me Wherever
    Social media is diluting. To some, social media replaces blog commenting. If you have an account on a social account somewhere, why would you take time to write a comment here when you can click a button and share this blog post with your network? Media order 'Looking back at my year-long desire to find order in chaos , here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. You can friend me here.
  • DEVUMI  |  TUESDAY, AUGUST 12, 2014
    [Social Media] Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores
    'I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. This got me thinking about what sort of impact social media advertising really has for a brick and mortar store as you can’t buy donuts online (or you shouldn’t, how will you judge freshness?). How retailers can connect their social media and their store. Sale by Paul.
    [Social Media] The No1 Marketing Tip To Attract New Customers
    Every person has a social need to be wanted, liked and accepted. Marketing Social Media 'You want people to care. Youwant people to notice you. Youwant to be recognised for your value. That is just human nature. Imagine if we lived in a world where caring, noticing and recognising was just a given…imagine how great the world would be. No wars, no loneliness, no loss of hope……sounds great doesn’t it. But who is the ‘you’ in this sentence? It is everyone. And that is great news for business. It shouldn’t be. Be unusual.
    [Social Media] The Complete Guide to Google+ for B2B Marketing [Infographic]
    Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. About the author: Dave LJ is a financial expert who also studies and writes about social media’s use in business and marketing efforts. Google+ Social Media Marketing Dave Landry Google infographics 'Guest post by Dave Landry. This is particularly so in marketing. But it doesnt have to be that way. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details? No sweat!
    [Social Media] Modern Chamber Marketing: How to Successfully Build a Digital Community
    He is the founder of a number of educational communities designed exclusively for chambers and their members, including the very active Chamber of Commerce Professionals Facebook group, and Chamber Pros Insider , both of which provide strategies and advice on social media and digital marketing. The fact that Frank and I both succeeded with social media by simply testing the waters to discover what works is actually what you will hear from many social media practitioners. Frank recommends Nimble Social CRM for facilitating this with your communities.
    [Social Media] Tweeting Their Way Off The Team: Social Media and College Recruits
    Paul’s Episcopal School in Mobile, Alabama , the high school that produced Crimson Tide quarterbacks AJ McCarron and Jake Coker, there’s a new preseason ritual for football players: the social media talk. As college programs increasingly use Twitter, Instagram and other social media accounts to evaluate a player’s character, one wrong comment can cost a scholarship offer. At Penn State media day last week in State College, Pennsylvania, Hand said that his wife scolded him for the tone of the tweet. At St. Cruel, maybe, but fair.
    [Social Media] Driving Car Comfy
    There are business owners who decline opportunities and responsibilities to have a web page or a presence in some social networks because they are not “Tech Savvy” Just as you don’t need to be Car Savvy to drive a car, you don’t need to be Tech Savvy to have a website, blog, or a presence on a social network. Blogging Small Business Social Media 'The past few summers have seen our family put many miles on our car. We prefer driving. It seems flying has lost the alluring romance it once had. Think about this with me. We are Car Comfy.
    [Social Media] Smashing Soundbites: Is It Really All About Relationships?
    'One of the most popular mantras in the marketing and social media spheres: “It’s all about relationships.” Every time you hear one of these cute soundbites from a social media conference, or you see someone’s “Tweet This” quote on their website or Instagram graphic, ask a few questions to spur some critical thought. ” Or some variant thereof. But in itself, that statement is completely and utterly useless. It means nothing simply because it could mean just about anything. If not, we have to get back to the drawing board.
    [Social Media] 21 Steps to the Perfect LinkedIn Profile
    Become More Social in Boosting Your Career | Socialnomics [link]. The following post was written by Melonie Dodaro andoriginally featured on Top Dog Social Media: [link]. Update Your Status Daily  One of the pillars to social media success is consistency so be sure to update your LinkedIn status daily with something that provides value to your target market. Keyword Load Your Current & Past Work History  Notice how in my profile I used keywords like Social media speaker and social media trainer.
    [Social Media] NFL Scoring with Social Media
    You may be seeing promotions in more places this year, including more and more social media. How could the NFL overlook social media for league and team promotions? They really can’t as social media is a force to be reckoned these days for advertising and promos. Social Media Falcons NFL Sports 'Excitement is in the air for the start of the 2014 NFL season! Everyone’s on it! Decorate your man cave with one and you can skip all the Pinterest worthy decorations. It’s fan memorabilia that also has a practical edge.
    [Social Media] Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More.
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. great Montreal weekend at Heavy Montreal with Metallica. apple.
    [Social Media] Association Social Media: American Anthropological Association
    'In this seriesof interviews of Association Social Media Managers, youll be able to compare notes on what all of these fab organizations are doing with their social media management  from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. . . Describe your social/digital ecosystem  what social media sites do you (or the org as a whole) manage?
    [Social Media] Digital trends round-up August 2014
    Facebook is testing a Buy button that will enable users to make one-click purchases from within the social network. In the long-run, however, Facebook could charge brands a fee to use the button as a way of monetising the social network beyond advertising revenue. The Buy button will have immense value to marketers, helping to boost conversion rates and increase ROI on social advertising. Co-op seeks customer feedback through tech-enabled trolleys. Will busy shoppers be willing to participate in the research? easyJet trials iBeacons in the UK and France.
    [Social Media] Dangers of Algorithmic Sourcing
    Here are just a few examples: Huffington Post and Mashable sourcing their news based on rising social media memes. Enough people in the community participate in other social networks, and not just online. 'The increasing pervasiveness of algorithms in everyday life disturbs me. At the behest of many friends, I finally joined the 500 Pixels community and have begun uploading some of my better photos there for licensing. It’s an awesome place filled with pro photographers competing for the highest scores on their photos. What gets top ranked ? just won’t do it.
    [Social Media] What Your Business Needs to Know About Podcasting
    Apple started offering support for podcasts in iTunes in 2005, but as social media became more mainstream, it appeared that video would rule the world. Author Jeff Korhan signing copies of Built-In Social in the Wiley booth at 2013 Book Expo America. About the Author:Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast. 'If you think podcasting is for techies, think again. It did, and to a large measure still does. You have it close by.
  • T2 SOCIAL  |  SUNDAY, AUGUST 10, 2014
    [Social Media] Thought Leader Interview with Social Selling Expert Julio Viskovich
    'We took advantage of our relationship with social selling expert Julio Viskovich and decided to ask him a few questions about the field of social selling. Recently, we decided to reach out to the Forbes-ranked social selling expert Julio Viskovich , who heads up the NexLevel team. We wanted to get some detailed insights into a few questions around the concept of social selling. How exactly would you define social selling, and what would you say are the biggest differences between social selling and conventional sales? 3) Start listening.
  • SOSHABLE  |  SUNDAY, AUGUST 10, 2014
    [Social Media] Social Media Marketing: Another Thing to Love About Responsive Website Design
    For social media, consistency between mobile devices and desktops is imperative. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages for the same URL depending on the device through which they’re called. If the goal is to send traffic to the website through social media, responsive is an ideal solution. On social media, mobile devices are more prevalent than desktop.
  • SOSHABLE  |  SUNDAY, AUGUST 10, 2014
    [Social Media] The Two Categories of Social Media Marketing Strategies
    The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. One can make an argument that there are definitely multiple sub-categories, styles, and strategies that go into social media marketing, but there are really only two stances that businesses should take. It’s about checking off the social media task box.
    [Social Media] Solving the Content Management System Standoff: Drupal, Joomla or WordPress?
    Internal linking and embedding external video can all be handled perfectly to increase the usability of your site, whether its SEO or broadening your social media activity. 'This is a guest contribution from Kyle Metcalf, of Rackspace Digital. Choosing the right vehicle all depends on the trip you have in store. Just as you wouldnt take a Formula One racing car off-roading through the Rockies, a rugged 4×4 Jeep wouldnt stand a chance on the track against an aerodynamic one-seater. Checking out the contenders. Drupal: Sophistication and usability in one package.
    [Social Media] The 4 Ways to Find Online Influencers
    » Social Media Strategy influencer marketing influencer outreach online influencers Social Media Marketing social media strategy tapinfluence webinar 'Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. The 8 Things Online Influencers Can Do For You  We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points. Read the whole entry.
    [Social Media] Boost your business with Google Plus Page ��� How Create Google+ Profile and Page
    'Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to create Google+ Page Just Like other social media sites google+ also give user opportunities to create their business and personal page. How to Create account on Google Plus Simplely with the help of Gmail account user can easily set up their Google+ account.
    [Social Media] Facebook Week: Putting it All Together
    Social Media 'It has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. We’ve been hearing for a long time now that bloggers and small business owners are both confused and frustrated with the platform – where they once enjoyed using it to interact with their audience, they now faced algorithms that meant they needed to work harder to be seen by everyone who had signed up to receive their updates. It has left a lot of people dissatisfied. Organic Vs Paid. But all is not lost. Popular Pages Successful Strategies.
    [Social Media] Six Links Worthy Of Your Attention #216
    media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "A couple of years ago, my friends and I started something we call International New Year''s: for 24 hours, we eat one food and drink one tipple from around the world. It''s a tiring journey, with only a few up to the whole trek (which begins with a bottle of Fiji Water at 6 AM and ends somewhere near Guam). And nothing says colonialism like Gin. So, imagine my surprise when I heard about how evil Gin once was. And libraries?
  • JUGNOO  |  FRIDAY, AUGUST 8, 2014
    [Social Media] Social Listening Leads to Best-In-Class Social Media Campaigns
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Many companies continue to conduct ineffective social media campaigns. For some, they may hand social media duties to an intern, or any employee with available bandwidth, regardless of if that person has any marketing skill. These ineffective campaigns produce channels that are infrequently updated, passive, and completely ignore the social aspect of social media.
    [Social Media] 5 Freemium Tools Perfect for New Businesses
    You have to pay to manage your social media accounts? You can always find completely free tools, like TweetDeck, to manage a single social media account. Something like HootSuite , though, lets you manage multiple social platforms in a single tool. If you’re managing a ton of social profiles, or if you have some big-brand clients, then the premium tool will get things done for you. 'Written by Joe Pawlikowski. Everyone loves a good portmanteau, right? note: ConverStations = Conversation Stations). All right, you got me. Freemium. FreshBooks.
    [Social Media] The ONE thing You Need To Do To Get Noticed Online
    Reading this right now, leaving comments, sending your emails of gratitude, recommending me to your business friends, sharing my stuff on social media, linking to my blogs, opening my weekly emails and taking action on the advice I share with you. Blogging & Content blogging and content marketing blogging for business business tips small business marketing Social Media and Internet Marketing 'This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. BONUS!
    [Social Media] Herding Comments In The Digital Wind
    Here''s a truth: I truly miss the power of the community in social media. Even if you''re on all of the popular online social networks, it''s hard to be active on all of them at the same time and to be engaged with an audience in real-time. It would be amazing to see how these new pieces of comments and commentary spread through these online social networks, and how they can then be unified in one place (for those who care to read them and connect with them). online social network. social media. It''s not that there isn''t a community. brand.
    [Social Media] Was the FCA���s guidance on social media worth the wait?
    'This week, the Financial Conduct Authority (FCA) released its guidance on using social media for financial promotions. However, the report did contain a number of handy tips to help firms harness social media, whilst ensuring their behaviour is compliant. The FCAs view is that social media can be beneficial for the financial services sector if used in the right way. critical point in the guidance was the overt message that organisations need to have a fit for purpose system for archiving social media communications.
    [Social Media] ICYMI: Pinterest Profile Image Changes
    Pinterest Social Media 'In case you missed it (ICYMI), Pinterest announced changes to how profile images appear this weekthey’re now circular. To keep your profile image looking good, follow these recommendations from Pinterest’s blog post about the update: Upload a square, 200X200 px image (JPG or PNG) Keep your logo centered and inside the safe area Avoid images.
    [Social Media] Business Jargon Can Destroy Your Business, Guaranteed
    Social Media 'theengagingbrand.com. Business can be confusing. All those business terms that we use and then worse than that… we use that business jargonwith our customers. Business is simple isn’t it. We make something. We share it. We sell it for more than we made it and then we start all over again. We don’t need business jargon; we need human language. That doesn’t need strategic imperatives or paradigm shifts. It doesn’t need unique selling points or competences; it needs simple, normal language. Simple. That’s it. Simple. No jargon.
    [Social Media] [Cool Infographic Friday] 20 Captivating Marketing Statistics
    Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? The post [Cool Infographic Friday] 20 Captivating Marketing Statistics appeared first on SocialFish - Social Media for Associations and Nonprofits. More like this. Cool Infographic Friday] Content for SEO. Useful Data
    [Social Media] Shocking: Most Small Businesses Don���t Have a Website
    If youre lucky, they might have a social media page, but even these are often slim pickings. From there, you can branch out to prime social media management , blogging and other options if you like. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Related Stories A Guide to Social Media Etiquette for Business Four Tips to Weather the Ups and Downs of Small Business Ownership Thinking Outside the Box … Requires a Box Build From Your Base. 'Written by Larry Alton.
    [Social Media] How to Integrate Social Media in a True Omni-Channel Program
    'Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. » Social Pros Podcast content creation content marketing digital marketing integrated marketing sales funnel social media Social Media Marketing Social Pros The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. Siobhan offers a. Read the whole entry.
  • DEVUMI  |  FRIDAY, AUGUST 8, 2014
    [Social Media] SoundCloud Acquisition Imminent: Get your SoundCloud Account Ready
    Uncategorized music promotion online marketing online music promotion social media marketing soundcloud marketing soundcloud plays 'The past few months have been full of rumors of a Soundcloud acquisition. deal fell through around 3 months ago where Twitter was considering buy them up for around $2 billion. Twitter backed out of the deal when they became nervous of the fact that the major record labels were not happy with the lack of licenses for most of the music on the service. The difference now is that the three major record labels are buying into SoundCloud.
    [Social Media] Why Quality Content is the Core for Any SEO Strategy
    However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share. Then, of course, there are the links that are built when people share your posts, images, and videos on social media. Social signals are a factor in Google’s algorithm. Even the outbound links in your social media profiles count. 'Image source. User Engagement.
    [Social Media] Social Media for Your Business: Quality Over Quantity
    'We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost. Take a look at your last 10 Social Media updates and ask yourself: Would I engage with that post if I saw it in my news feed? That’s the power of social media marketing. Relax. Take a deep breath. You
    [Social Media] How to Stand Out on Twitter
    That translates to about 5,700 tweets every second, according to the social media site. Rather, focus on goo — meaning, interactive — content, and the social media site will start to work for you more than ever before. Since Twitter says you’re limited to 140 characters, people usually think of Twitter as a text-based social media site. Twitter may continuously update with lots of new content, but that doesn’t mean you can’t grow your influence on the social media site. Social Media Twitter marketing social media marketing
    [Social Media] Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact
    You’ll hear from: -Simon Mainwaring, Founder and CCO of We First, who will lay out how a new breed of purpose-driven social brands are transcending their industries and shaping culture. We’ll have a live Q&A, so submit your questions directly on the Hangout event page  and start tagging all your questions on social media with #WeFirst14. This will be a great way to connect with other leaders and change agents from all over the globe, so please share with others who are passionate about building business while make a difference in the world.
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