'Here’s my pick of the week’s top social media news. May 18: this week in social media. May 18: this week in social media. What''s new and cool in the world of social media. Actress Emma Watson hates social media. The 23-year-old actress claims young girls worry about their looks younger She claims this is because of photos being uploaded to social media sites Film star was speaking at Cannes launch of her new movie The Bling Ring. Gartner: fake social media reviews. Do you agree with my list?

This advertisement should also be placed in social media , Facebook , Zinzz.com. Since 2012, Wallace has been involved in successful search engine and social media marketing campaigns. Business Marketing Strategies and Tactics Social Media Technology tweet chat Twitter Chats ' . Tweet Chat is understood to be a virtual meeting where people gather on twitter to discuss a certain topic. It can be used by companies to engage with clients, workers or their audience at a personal level. Step 1: Monitoring other chats and filling the void.

For the average service based business and also a lot of ecommerce businesses, this feature is not going to make a difference to them whatsoever, but for those who it is applicable to, I believe a lot more social media attention is headed their way. As I mentioned earlier, a lot of businesses aren’t going to find this useful, but I think a time could come in which the list of verbs increases and thus, more opportunities to increase exposure for a brands social media campaign. How I Use Social Networks. Related articles.

Quick Tips to Connect Your Site to Social Media. 'How can you make your CSS files load faster and quickly. Cascading stylesheets are an important component of your site design and it is essential your CSS files download fast and showcase your superb design element before other site components load. But as we continue to redesign websites, CSS bloat and poor CSS practices makes us forget the  importance of quick CSS delivery to visitors and need to increase site speed. Faster CSS Download. So here some quick tips to make your CSS load faster. Use design elements only when needed.

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of [link] and host of the Social Pros podcast. Smart Marketing is about Help not Hype is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. 'Can I please get your help making my new book a smash hit when it releases next month? But I could use a hand from you to make sure it does even better. But I REALLY need you this week, please.

Social Media Speaks Volumes. Plug your company into social networking. The first thing you’ll need to do is create accounts on social networks. This one tip will make or break you in social media – give good customer service. Use social media as a way to connect and help your customers. Social media offers an almost instant communication avenue for you and your customers. Social media gives you a special position. Social media is a must for almost every business today. Customer Service.

He uses social media to share photographs from space and shares his experiences of life on the space station as they happen.  At a time when the the world’s second favourite social network is courting the corporate world in its bid to establish a viable monetization strategy, Hadfield has reawakened some of the excitement created in the the early days of Twitter and he did it by tweeting in the moment. Thank you reminding us of the magic of social media. He’s the commander of the international space station and has been in orbit since last fall.  He is real.

Here''s an argument you don''t hear often for expensive social programs: they make your country richer. Again, if all you do is think that the Internet and social media are lollipops and bellyrubs, you may be missing the bigger (and more diverse) picture. It seems like those who have access to an audience through a traditional media channel hate the fact that everyone has access to a publish button. media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages across the internet, hurting businesses and striking fear into the hearts of knowledgeable internet marketing professionals around the world. Today’s social media KBG is this: K itties. In fact, they are hurting the cause of using social media as a proper advertising venue through which to increase business. 'The KBG. Komitet gosudarstvennoy bezopasnosti. Thankfully, this post isn’t about them. ames/Giveaways. ogus Questions.

'The Social Marketing Process ©Jeff Korhan. Mainstream small business will more reliably get better results from social media if they view it more as selling  than marketing. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Whereas, social marketing in our digital environment is something we do – with our communities. The bottom line is a valid process builds trust, and that makes it essential for your social marketing AND relationship selling.

One might argue that getting more fans on Facebook is the way to reach more people, but they dynamics of the social network make it to where this isn’t the case. Automotive Social Media Business Social Media Facebook Featured Social Media Social Media Management Social Media Marketing Social Media Strategy Social Networks automotive industry business Facebook features Online Communities social network Twitter 'I’m not a broken record, at least I’m not trying to be.

'I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. But, not surprisingly, I found out about the particular show via social media. This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. social media viral marketing viral video amy''s baking company gordon ramsay reddit social media flashmobs yelp

Brands Causes Social media branding Livestrong 'Today is LIVESTRONG Day and the anniversary of the launch of their now iconic LIVESTRONG wristband. Since 2004, the Foundation has recognized one day each year as LIVESTRONG Day to honor the 28 million people living with cancer. Yet this year marks a special opportunity: to drive the conversation past the Lance Armstrong controversy and shine a refocused light on the incredible ways the organization impacts thousands of lives every day. As well, some people were questioning whether LIVESTRONG could continue without Lance.

After you published a great post and pushed it through your social network, the third step is to leverage your email list too. Consistently sharing our posts through social media – your post should always be found on social networks, as mentioned in the three steps to gain post’s exposure above. 'This is a guest contribution by Asher Elran of Dynamic Search. thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. The majority of email marketing services are the same. Day 3 – Auto-Responders.

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. How Your Domain Name Will Impact SEO & Social Media Marketing – Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name. Social Media / Social Networking.

'If you want to promote and market your business in 2013 and beyond, you need to be delving into the world of social media marketing. Twitter and Facebook; LinkedIn and Google+; these are just some of the ways you should be getting social and networking with your customers, prospects and suppliers. Social signals are starting to have increased impact when the search engines determine your websites’ authority; so there really is no time like the present to start getting social. These two sites are perfect for B2B lead generation and social networking.

Speaking of which, I wrote an homage to them last year , a sort of social media ode. 'Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC and had the privilege of hanging out with the likes of Fugazi at Fort Reno Park. LOL.). So for archiving purposes, I’ve started a DCpunkrock Tumblr. If you were around and in the scene then, or have friends who were, I’d be grateful if you would let them know, in case they want to add to the archive. Enjoy  and please share. Potluck

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Hiring a social media guru isn’t the answer. SocialEra Disruptive Factors Intangible Capital Market Factors Relationship Economy assumptions attitude book zen challenges company article eagerness innovation Inventors mark mcneilly media guru mission statement openness philosophy possibilities preconceptions reorganization shoshin shunryu suzuki suzuki zen buddhist zen master zen mind 'No matter what the industry every leader is facing new challenges. These are not the same old challenges of yesterday so the same old solutions will not meet today’s challenges.

Another form of social media is social networking websites. These websites help you to build social network, connect with new friends, keep in touch with old friends, build social relations among people, etc. Nowadays social networking sites not only help you connect with other people but they also help in various other business and non-business related matters. So let’s learn how can social networking sites help you in blogging and what is the role of social networking sites in blogging. 1) Make your blog visible.

This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before the Internet and social media made it stupid simple for anyone to be a media channel unto themselves. Technology and all of the media permutations that it has created has brought us to this interesting moment in time when clients aren''t looking just for ads, but rather business transformation. What a true social media strategy looks like.

'On Wednesday June 12, Chris Webber will be hosting the 2 nd Annual NBA Social Media Awards, which will be televised live on NBA TV at 8 P.M. The awards will recognize players, teams, and fans for their engagement on social media during the 2012-2013 regular season. There is the #TrendSetter Award for the most stylish players on social media. The OMG Award is given to the team that shared the best video via social media. The only exception is the Social Slam Award, which goes to the player who made the most acclaimed dunk.

Recently, I had a conversation with Nilofer Merchant on the eve of her releasing 11 Rules for Creating Value in the Social Era. So many tweets, blog posts, podcasts, YouTube videos, social media exchanges and more, that it''s hard to get anyone to notice - beyond a tweet - about things like a new business book. You can buy books, tweet about it and bring an author over to your business to share the knowledge, but you can also help that author see, find and uncover newer media and business opportunities to share the information. new media. traditional media.

Design tweaks, getting a server set up right, promoting the blog, setting up social media accounts etc. 'Recently I had opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the question I was asked was for advice on how much content to have written before launching a new blog. My answer came in two parts: The Ideal Scenario. What I actually have done. The reality is that what I ‘preach’ isn’t always what I ‘do’ – so let me tell you about both! The Ideal Scenario. Can you see a theme here?

However, only 11 percent of self-reported “best-in-class” B2B manufacturing marketers rank print magazines as “effective” or “very effective,” indicating that traditional media companies still have a stronghold on B2B manufacturers, who have traditionally used paid advertising in trade magazines to reach their audiences. While their B2B content marketing peers use an average of five social media platforms, manufacturing industry B2B marketers report an average use of three. How Manufacturers are Managing Content Marketing: 7 B2B Insights. Manufacturing marketers spend less.

Ignoring social signals-. Most websites have their own sharing buttons in social media websites. Nevertheless, there are few websites which ignore social signals. Therefore, it is important not to ignore any social signal in your website in order to know how other people are responding toward your online activity. Blogging Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media SEO seo methods There many old methods which still people use in Search Engine Optimization and which are not permitted by Google.

In recent years, we have witnessed the rise of crowdfunding, an industry devoted to supporting entrepreneurship by making capital easier to access through social media and web-based platforms. One of the central benefits of crowdfunding is social media and web based platforms serve as a modicum for communication, allowing individuals to easily access capital regardless of where they are geographically situated. From the Trenches Social, In Theory Research from the Kauffman Foundation shows in the past 30 years, all net job creation in the U.S. has taken

'Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. Resources Shonali Burke Social Media Twitter twitter tips And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable. Image: Pasquale D’Silva [Public domain], via Wikimedia Commons. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter. Why: Yes, yes, lists are subjective. 

Social media tools typically allow communication (in text or visually) that is then stored forever. And this is at odds with the nature of much of the things that we communicate on social media. Much of what we want to say to contacts in social media is ‘of the moment’ – it is a greeting or a friendly hello, a piece of information or advice. And to date social media tools have been poor at meeting this need. But the rise of Snapchat is much more interesting than that; it presents a real innovation in communication tools.

You can’t be an SEO copywriter if you don’t keep up with what’s new in search engine optimization, and one of the best ways to keep up is to follow the experts on their blogs and social accounts. Take advantage of their creativity and good ideas by checking out popular blog posts, social media content and conversations, their newsletter articles, and other content. 'SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. Search Engine Land.

It also helps you identify specific reporters that should be on your media list. 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications. Ways to Use Google to Be Better at PR is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. social media strategy Google. It’s fantastic.

10 Social Media Trends for 2013 – Get Started! Brands Content Marketing Marketing & Communication Social Network App Branding creativity Instagram Marketing Video vine visual storytelling 'The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually do with it? This will make your products come to life.

The Social Media Examiner: 21 Business Blogging Tips From the Pros  [link]. 'When I started blogging, I was lost. My posts put people to sleep and I did not have a clue as to what I was doing wrong. don’t want that to happen to you. Here I will try my best to give new bloggers some helpful tips that focus on writing blogs that people will actually enjoy reading. By Justin Taylor. What to Write About. As with any serious enterprise, you must have a plan before you venture into blogging. What is it that you should write about in order to be successful blogger? Back to Basics.

'I was invited to help design and participate on a panel on “trends in social marketing” last week for the first ever Real Magnet User Group Conference. No matter what the status of your organization’s social program, you need to know what’s coming over the horizon. Join us for a panel discussion of social marketing experts – from across industries – to discuss what’s next in social marketing and how they’re positioning for it. Social business. Social leadership. Trends in social media 2013 from SocialFish. Do these resonate?

'Researchers warn that social media networking sites may affect your life by causing psychotic episodes, as a result of a tiny typo. Let’s see some smart ways to recover from a typo on social media: 1. When you are publishing something on the social media, you are actually welcoming people to like, comment, share, and tweet and more, therefore it is indispensable to be ready for a reaction that may be unwanted. When on social media keep your head held high, do not take things personally and be a sport. Acknowledge your mistake.

'Is your business a non-profit and you’re wondering how social media could benefit your cause? While more and more people spend their time accessing Twitter, Facebook, LinkedIn and other social media sites, you can get your name out there when you are plugged in as well. Tap Into Increased Social Media Views. According to Experian Marketing Services , those in the United States will spend 16 minutes per hour on social media sites online. When your organization is part of that social media, they are tapping into that market.

'As part of Stand Out Social Marketing , I offer marketers a window into the crowded landscape of social marketing management software. Last month, Nate Elliott of Forrester Research released a comprehensive Forrester Wave report covering the Social Relationship Platform vendors and reaches many similar conclusions regarding the space’s complexity. The report profiles and evaluates vendors who provide software that “ helps marketers publish content to third-party social networks as well as monitor, moderate, and respond to customer posts on social sites.”

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Facebook is supposedly in the final stages of a deal to buy Waze , the social traffic and navigation app. Which social networks are growing the fastest? the U.K.

Let us here at your social media and  SEO firm  break it down for you. 'Have you ever heard of Snapchat? It’s an app developed for iOS and Android. Using Snapchat, you can send pictures back and forth with your friends, the twist is that these pictures self-destruct after being opened. The idea behind it is that people will feel more comfortable sending some pictures ( cough sexting cough)  if they know the pictures will delete themselves after being seen by the intended recipient. An electronic forensics expert decided to do a little digging into Snapchat. ” Feature

Other types include customer relationship management (CRM) data and social media data. User-generated content, like ratings, reviews or social media feedback, also aids and influences purchasing decisions. 'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And who should lead the charge? More Traffic?

It got a lot of traffic early on, quite a few comments (in which many suggestions were made of other techniques) and it has been shared many hundreds of times around the web on social media. 'Today, I’m preparing some slides for a keynote I’m doing tomorrow. included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The intersecting point is GOLD! The problem with this diagram is when I show it to people they sometimes respond saying,  ‘I don’t know anything ‘!

'One of the challenges we face all the time in helping manufacturers get into the social media space is to get them to think outside their traditional feature/benefit mentality. recently read a post by Jeffrey Cohen in Social Media BtoB called 10 Ideas to Make a Boring B2B Social Media Post Captivating. Marketing Tips Social Marketing b to b social media marketing business blogging increase your blog readership Feature-based articles on your products aren’t going to work in this space. The key here is to work smart not hard.

Curation Is Social. One of the most prominent trends in contemporary marketing is the convergence of content marketing and social media strategy; Marketo’s Head Strategist Jason Miller recently stated “this is the year where content and social will convene.” 76% of marketers share curated content on social media, the single biggest platform for distributing curated content. Communication between colleagues is critical to ensure that social media sharing matches the organization’s content strategy. Social Sourcing. Resources Rule.

Customer service in the social media age is paramount! 'What?! P**s off customers?! Well I never. You have to treat your customers like kings. Well… maybe. You can’t be afraid to p**s off your customers first so that you can make the experience better later. Good customer service isn’t about making sure that customers never get upset. That’s impossible. Good customer service is about responding quickly, acknowledging their concerns and improving your product based on their feedback. It’s about genuinely caring about every user that comes to you.

Customer service in the social media age is paramount! 'What?! P**s off customers?! Well I never. You have to treat your customers like kings. Well… maybe. You can’t be afraid to p**s off your customers first so that you can make the experience better later. Good customer service isn’t about making sure that customers never get upset. That’s impossible. Good customer service is about responding quickly, acknowledging their concerns and improving your product based on their feedback. It’s about genuinely caring about every user that comes to you.

'Social Media Controversies Addressed, Fresh Each Week. And as a parent, it spooks me, but it appears kids don’t want to use social networks that their parents also use. My least favorite question to get from clients or audiences is “what’s the hot new thing in social media?” Just because a new social network – or even a new “trend” like real-time marketing – crops up, it doesn’t mean your company is required to test it and create a presence. That’s SnapChat. . tweet this). And Youtube.

'When we use the word “social” most businesses think in terms of Facebook, Twitter, LinkedIn or having a blog with the social network icons on their web site. The old school has taken this thing called “social” and dominated its use as an extension of marketing tactics disguised as new media. The language of the marketplace relevant to all things social demonstrates an attempt to create new results without a change in thinking. Let’s stop focusing on the overly narrow term “social media” Let’s simply be social.”

'Tech Ticker infographic infographics Social Media women vs men social media

'Today has made me realize that the social media echo-chamber is filled with idiots. Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. Seriously we should all be more focused on our day-to-day jobs than a train wreck of a small business in social media. Making groups to take down and belittle folks who do social media wrong is bullying by another name. We use #fail and worst case study ever in our messaging.

magazine (Social Media Tips, News, and Tools) now has more than 7,100 subscribers. You will be hard pressed to find any self-promotional stuff on their social media profiles. 'A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by Robin Good. He promoted my slides on his Scoop.it page and website, with a lovely introduction. Needless to say that I am really proud of this achievement. Good is one of the best content curators in the world — and I am a huge fan of his work.

The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. Digital Defense,a security assessment and software firm, has published this free guide to the most common security dangers in social media. social networks Tips Digital Defense security 'I’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! lolol  bit.ly/ZUT…

'There is no denying the importance of social media. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! Publishing content that gets widely shared on social media is good for business.  Once you publish highly shareable content on a consistent basis, your social media clout will rise—expanding your influence and the reach of your company. Providing real-time industry news along with insightful commentary can help you win on social media.  Yasmin.

couple of years ago, a suggestion that I develop a maturity model for social media analysis led to a different kind of model. What this means in social media analysis If social media analysis were good for one thing, we could have a simple maturity model. But the technology stack is built on areas of active research, new platforms are driving new consumer behaviors, more business functions are showing interest in how to use social media to do their jobs, and vendors are trying new ways to distinguish themselves. Who''s learning fastest?

'LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. The network has grown exponentially in the past few years, and now has millions of users and can compete with the other social media giants like Facebook and Twitter. Your LinkedIn profile is a bit more in-depth than other social media networks that you might participate in. You are now able to add photos and other multi-media content to your profile page. How to Use Social Media for Marketing Research.

The social customer. Headline Social Media Twitter infographic 'This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Twitter for companies infographic. Related posts: Pinterest for business. Wikipedia rules the waves. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. Twitter Engagement Cheat Sheet [Infographic]. The One Infographic About the Digital Revolution You Need to Understand. How to change your Twitter Name [video].

Social proof is a powerful tool for swaying company perception; consumers trust family and friends above any form of paid media. Highlight your customer’s best quotations in text call-out boxes, to draw attention to the social proof of their success. Cross-promote your customer success stories on multiple social media platforms, by using their quotations as material for social media posts, or as testimonials on your LinkedIn Company page. Encourage Social Sharing. Here are some ways to write stories that convert: 1. Avoid Jargon. Solution.

Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business.  Let’s face it: social platforms have become busy, crowded places.  Circles perfectly demonstrate the new maxim that one-size-fits-all marketing simply doesn’t have a place in social media.  Communication Content Marketing Google+ Marketing Small Business Social Media Marketing 'Now that Google+ has been around for a few years, the benefits have come into sharper focus.  Boosting your presence with Google+ Communities.

Then promote your award externally with press releases, social media and in other appropriate channels. 'Awards competitions can sometimes be valuable, but they can also be a waste of time and money in some situations. Sonnhalter’s PR Engineer Rachel Kerstetter is with us today to talk about when awards are worth it and when they aren’t. It seems like new industry awards competitions are popping up all the time. Awards competitions frequently fall under the umbrella of the public relations team and it’s important to approach awards competitions strategically. Now what?

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing. The primary motivator here isn’t typically link building, but the resulting accumulation of links and social shares is a nice side benefit. Media relations. The same goes for media relations in general. Social media. Recommended Tactics.

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why:  Jay Baer  applies the age old question to social media marketing. Why:  Anita Chang Beattie  demonstrates how KFC is using social media to revamp their public image after it was revealed that hormones were being used in chicken production. The Chicken Dance and Social Media. Public Relations Resources Shonali Burke Social Media chicken dance Dance Like A Chicken

Social media is a wonderful tool to develop these skills in leadership. Social media expresses an array of different views, it allows you to read and think. By surfing the social media channel you can develop your thinking skills and create business insights from taking strands of ideas, of data analysis to then allow your thought leadership to evolve. Careers Leadership Learning thinking thought leadership leadership business insights skills of leadership social media read and think thinking skills business + ideas data analysis

'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why You Want To Be the Last Blog Standing by Outspoken Media. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Why Blog.

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. Or do they need to socialize their homeland as well? We don’t have that advantage on a social network. We need to do the same thing on social media. The same is true of social networks.

Samsung is the latest corporation to get a social media smackdown for its use of fake Twitter accounts for the Galaxy 4S. Reporting for Forbes, Haydn Shaughnessy, writes that the electronics company has been caught multiple times for its social media malpractice. News Opinion Bad Choices Corporate Marketing Fear Marketing Of Product Mass Media public relations Samsung Social Media 'TweetWhy do corporate marketers try to beat the system? He notes the company “paying [.].

California should produce significant IPO activity in 2013, including offerings from social media, biotechnology and clean-tech companies. The report features regional breakdowns, a Q&A with former SEC Corp Fin Director Meredith Cross, and a discussion of the use of social media for investor communications under Regulation FD. At the same time, venture capital (VC) investing declined slightly but the state is expected to maintain its leadership role, as the No. source for VC-backed companies. 8) and the 2013 Venture Capital Report (p.

California should produce significant IPO activity in 2013, including offerings from social media, biotechnology and clean-tech companies. The report features regional breakdowns, a Q&A with former SEC Corp Fin Director Meredith Cross, and a discussion of the use of social media for investor communications under Regulation FD. At the same time, venture capital (VC) investing declined slightly but the state is expected to maintain its leadership role, as the No. source for VC-backed companies. 8) and the 2013 Venture Capital Report (p.

'Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Great Resources Social Media best articles of the week magazine and Google+ Community. Any articles you have read and liked recently? Share the links in the comment section below.

This means people are more likely to see your content in RSS readers, in search engines, on social media etc. Posting something new, engaging, compelling and helpful every day over several years can, over time, begin to feel like a chore – particularly if you have competing pressures of life (family, work, social life etc). 'Almost every time I do a Q&A at a conference I’m asked this question – How many posts should I post? The Pros of Daily Posting. The more you practice as a writer the better you get (hopefully)! Over time this adds up. General

Building on a number of great client wins including Microsoft UK, Choice Hotels, Malaysia Airlines, and Yoplait''s Liberté yogurt, the team is looking to hire a Junior Social Media Producer.  Tags: Hiring Jobs social media jobs 'Our team in London is growing!

Tags: Hiring Jobs social media jobs

'When I started working for The Church of Jesus Christ of Latter-day Saints with the first role with the title "social" in it ( see my sum-up here ), I came in with a desire to serve, but only planning to be there for 6 months. had no idea I''d end up there for 3 years, but thoroughly enjoyed the time I spent there and was able to help organize and shape the organization of social media within the Church. After that I moved on to Deseret Digital Media , a for-profit, top-25 digital news organization owned by the Church to manage social media. Youtube.

Those looking for escape, entertainment, and even a casual social encounter would find a virtual space inviting.  Social media has revolutionized the way people communicate with each other but it is still lacking.  However, all existing social media seem to suffer from some common ailments.  Instead, social media is more like a posting board one visits regularly to pick up messages that have been left.  Video games might be considered a form of social media in its own right.  Could Oculus Rift be a step in that direction?

In just its fifth year of existence, the Shorty Awards has quickly risen to prominence in the social media community.  Recognizing social media influencers in a variety of categories, the Shorty Awards are often referred to as the “Academy Awards of the Internet.” Influential tweeters from George Takei (Distinguished Achievement in Internet Culture) to Pepsi (Best Fortune 500 Brand on Social Media) took home awards celebrating their achievements in the digital bazaar. Communication Marketing Social Media Community Social Media Marketing Twitter

'Our friend Danielle Brigida at the National Wildlife Federation recently posted this Quarterly Update about their recent social media successes. NWF Social Media Quarterly Update (Q1 2013) from Danielle Brigida. Do you do this for your org? Great idea! ————– ( photo credit ). Case Study From the Trenches Humanize

Where is Chuck Norris and other crucial social media questions. 'Happy Monday, everyone! There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. That doesn’t mean how we can provide value to you isn’t still on our minds… it is! So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. Enjoy! Image: By Cortega9 (Own work) [ CC-BY-SA-3.0 ],  via Wikimedia Commons.

'Are you setting up social network profiles for your business? Or maintaining social media which already exists? If you’re updating your company logos, re-branding, or simply want to change images to give your page a refresh, then it’s important to ensure you know the right image dimensions, file sizes and positioning for each social network. General profile tips: There are numerous other social networks which we could have also included, ranging from Pinterest and Instagram to Reddit and Stumbleupon. They must include no more than 20% text.

'When businesses struggle with social media marketing, it is often as simple as how they view social media tools. Successful social marketing is often more about the mindset then the social media tools themselves.because the emphasis too often on the media and not the social and the social is an approach to business, an approach to leadership and management, an approach to marketing. Yes, you can buy media space however you can possibly gain brand awareness, but you cannot buy brand engagement.

'Last week, Montecristo Cigars sent me an email asking if I wanted to enter their social club. Community Building social media Community building montecristo montecristo cigars social community Two days late, I got a welcome kit. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below: When looking at community building, what is in it for the end-user? Is it: unique experiences. cool swag. discounts. exclusive content. What say you? What is your golden key?

'A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Social sharing is what is known as “social proof.” It has lessons for businesses that are new to social media , as well as for the rest of us that can (and should) do more of what needs to be done to ensure the online relevance of our businesses in a digital world that is now driven by the customer. 3 – Organize Social Networks by Micro-Communities. 4 – Think of Your Business as a Media Company.

'There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm” Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough to get a benefit out of the networks. Social Media is More than a Branding Tool. Understanding the Two Styles. There are two types of content that should be posted on Facebook and Google+.

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus? Has social media become a ghost writer''s paradise or is transparency still critical? Just Once Crowd Sourced Question  is a Diva Marketing series where the community shares their insights on a specific social media issue.

'Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. BlitzMetrics ($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more.

'Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Has Social Media Lost Something? Facebook Featured LinkedIn Social Media Twitter YouTube Bing Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.  . Listly by Sherrilynne Starkie. Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10. " 0. Related articles.

It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. If all of the posts are “fun posts” designed strictly for branding and popularity, the point of using social media for business is lost. Unfortunately, it’s not the way to make social media really hum for your business. Social media marketing trends in India.

'For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. The more people you can get to see your posts, the more effective your social media campaigns can be. Automotive Social Media Business Social Media Facebook Featured Social Media Social Media Management Social Media Marketing Social Media Strategy advertising business EdgeRank Facebook features social network Web feed Fans are part of it.

As someone that has worked in the digital/mobile/social space for the last 20 years, I’ve always spent my fair share of time exploring what’s new on the Internet. She’s done community management, forum and Facebook moderation and even some social media marketing. Aaron] How did you get started with social media? It was a little bit of a stretch but between my comfort level with social channels and past experience with customer service, I took a shot and applied online for a job with Canadian moderation company called ICUC.

media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Some of these were spot on (the EPA, robotics); others were just plain weird or evil (eugenics, forced sterilization.) But given that most of Tesla ''s life looks like that of a displaced time-traveler from the 21st century, it might be worth thinking about, anyway." " (Alistair for Hugh). The Matrix Retold by Mom - Pixels Per Second. Every product designer and copywriter needs to watch this." bitcurrent.

” – Brad Walters, Lowe’s Director of Social Media and Emerging Platforms. This is precisely on point, and it’s gratifying to see a large retailer like Lowe’s eschewing the use of social media as the world’s shortest product circular, and instead finding ways to connect customers to beneficial information. ” – Brad Walters, Lowe’s Director of Social Media and Emerging Platforms. Jay is the founder of [link] and host of the Social Pros podcast. Be a Digital Dandelion. Smart. YouTube.

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Integrating digital, social and traditional media is the key to reaching zoomers. Brands use social media for PR. 'Ottawa Zoomers Show. That’s why last weekend’s Zoomer Show, Ottawa’s first ever, was such a big success. Content marketing is king.

So grab a pen, write a blog post, get on social media.whichever way works best for you transform your thinking from what you expect from life, to what life - and all those people around you - can expect from you. Careers Motivation personal brand personal growth in a rut social media 'Life has a way of overtaking you and often weekends can be a great time to take stock of your personal brand - both inside and outside of work. It may seem a subtle play on words but the effect can be dramatic.

When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. So, small businesses simply need to first get their feet wet, after which they will find their way if they follow a proven process, such as the one outlined in Built-In Social. Now that social media hype is beginning to fizzle, the truth is coming out from many social media agencies and practitioners – this is just getting started. This is especially true when it comes to social media.

If you are determined to increase engagement online, you have to use visual content, and it is especially relevant for social media channels. Meanwhile, this content is distributed through a wider range of social media platforms than enterprises use. 'I hope that you have experienced real spring and blossom in your marketing this week. Even if you didn’t, let’s check some of the essential ways you can accomplish incredible success in event marketing, business tweeting, podcasting, and content marketing. The CEO’s Guide to Listening on Twitter.

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Improve Your Content’s ROI in 9 Steps – If your team is struggling to provide results for clients, it’s time to take steps to boost social traction. Repurposing Content: Top Benefits, Techniques & Tools – One of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. Social Media / Social Networking.

Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. “We did not just want to control social; we wanted to have it permeate the organization.” The Social Activator. ” segment on the Social Pros podcast a few months ago.

Fired Social Media Editor Gets Another Social Media Editor Fired – social media is more like kindergarten than high school. 'So after having a few weeks without rain, our little slice of earth in Waltham has now been filled with rain. Wednesday night had some great thunder that shook the house but did not wake up our little guy. How was your week? Hopefully you stayed dry and had a productive workweek and are looking forward to the weekend. Don’t forget to call mom on Sunday and Happy Mother’s Day to all the moms out there. Five for Friday

'How many times have you wanted to find out more about someone on social media only to find they haven’t completed their bio, and you’re left wondering: Who are they? And, leaving your social media bios incomplete isn’t going to represent you to others in the best light. Strategy Stuff Business networking business tips small business marketing Social Media & Online Marketing social media for business Social Networking What do they do? What are they interested in? Are they worth connecting with? Leave it blank!

In the infographic, Facebook’s news feed product manager, Will Cathhart, has broken down the algorithm into 4 main social factors. How to Meet Your Consumers’ Social Media Expectations. 'Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from the Postrocket blog that summarizes how EdgeRank works.

Have you truly leveraged social media and traditional communications to uncover the real stories of your business? social media. 'You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem. Maybe that is all wrong. Tracking. And so.

Apps Inspirational Social Media fashion fitbit Google Glass runkeeper underarmour wearable technology 'Wearable technology is all the rage, ranging from fitness measuring devices like the fitbit to smart watches  that will connect to your smart phone to Google Glass  which will let you control even more “without your fingertips” to clothing that detects temperatures, heart rates and even environmental changes. What’s the hot new toy now? This is huge for the medical industry, fitness industry and brands overall. Why you ask? Tech is sexy and you know it.

'Earlier this week, HubSpot introduced a new product called ‘ Social Inbox ‘, which integrates social monitoring & content publishing with a marketer’s Hubspot contact database. The concept is something that has been long desired by marketers, enabling them to replace the broader interruptive social marketing activities with a more 1-to-1 approach designed to develop individual relationships, through social channels, with partners, prospects and customers.