[Social Media] Apps Are Media
    Content is media." But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism. Social media changed a lot of things. It also further validated that content is media. Content is media. Brands have - literally - added in a very complex and costly media component to an otherwise simple advertising structure. Why apps are the new media. For consumers, it's becoming less about search and social media and much more about their apps. media. social media.
    [Social Media] Six Links Worthy Of Your Attention #284
    The narrative in the media, politicians and 'policy experts' about Greece was something like this: Greeks are lazy, they don't pay taxes, they are fiscally irresponsible and spend too much on social programs, etc. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The Four Horsemen of Gentrification - Timothy McSweeney's. Read this one while you're sipping single-tree coffee in your uncomfortable corduroys. Worry Dream.
    [Social Media] Why The Newspaper Business?
    There was some news in the media about my future yesterday. It's a large media and publishing company that owns The National Post and many local newspapers ( Montreal Gazette , Vancouver Sun and others), they also recently acquired Sun Media , and have their hands in many others businesses in the media, publishing and technology space (200 brands). It's a big and powerful media company, here in Canada. have not been shy about newspapers and traditional media spaces in the past. media. media company. media outlet. social media.
    [Social Media] Diagnosing Decline In Participation
    Social media platforms, Reddit, and others have now become an easier place to visit to discuss your community. Social media tools may be easier locations for members to interact, but they don’t have the depth of tools, customization, and ability to create customized experiences in the way you can. Many of us are experiencing stress over declining activity within the community. If you’re in this position, the first step is to determine the cause of the decline. This will be in 1 of 3 categories. Look at your Google analytics. Look at the number of unique visitors.
    [Social Media] 5 Google Analytics Tips to Optimize Your Social Media Campaign’s Success
    Social media marketing has demonstrated strength in virtually every. More than half of small businesses report sales increase within the first couple of years of active social media marketing, with that increasing to nearly 75% which report consistent return on their social media marketing investment after 5 years. Managing your social media campaign can present many challenges for businesses just getting started with their social media marketing launches. Introduction. Audience Demographics. Acquisition Metrics. Conclusion.
    [Social Media] How Ford’s Instagram Campaign Encourages Fans to Drive Safely
    In an interview with Adweek , executive creative director Vico Benevides from Blue Hive Brazil (the agency behind the images for Ford) said, “We want to jump in the social conversation about the risks of using cellphones while driving. The company already has a robust social media portion of its website to share this content, plus information about its history of supporting safe driving programs. Members of the news media in the UK were recently filmed sharing their experiences driving in this suit as a way to showcase the dangers of driving while on drugs.
    [Social Media] [Cool Infographic Friday] How Digital and Social Media Have Transformed Nonprofits
    Nonprofits say three of their top four engagement channels are now digital: websites, email campaigns, and social media; the only non-digital channel that’s seen as among the most effective is in-person events. 2. Online giving is on the rise, especially via social media. Online giving has risen 13% in the past 12 months, with the biggest jump in donations coming from social media fundraising (up +70% compared with last year). 3. Facebook is the foundation of social success. Thanks to MDG Advertising for passing along this infographic! 1.
  • DEVUMI  |  FRIDAY, NOVEMBER 27, 2015
    [Social Media] How to Get Followers on Pinterest
    You can’t rely solely on knowledge from other social media marketing platforms. […]. Marketing Pinterest Tutorials Websites content marketing get more followers online marketing pinterest business account pinterest marketing pinterest strategy social media marketingLearning how to get followers on Pinterest is a unique experience. Many of the things you learned about followers on Twitter have completely changed. Developing the unique skills and content which draw followers to your Pinterest account is important in order to succeed.
    [Social Media] Make Your Digital Marketing Matter
    Social media is the number 1 activity on the web. We’re Not From Round Here: The Importance of Localised Social Content. The Importance of Local Activation on Social Media: West Africa/Nigeria. Advertising Brands Content Marketing Engagement Facebook Instagram Linkedin Marketing & Communication Social Media Social Media Marketing Social Media Strategy Tips Twitter branded content content marketing Content Strategy customer journey digital marketing Marketing social media marketingDid You Know: 4.6
    [Social Media] When your face morphs into a Star Wars Character
    Breakups are the worst and they usually go something like this, crying, eating, and scrolling through social media to distract yourself. When your Face morphs into a Star Wars Character. We all know that Apple is as secretive as 007’.ell ell their recent acquisition has really peaked our interest, especially for you Star Wars lovers. For several months it was completely under wraps whether or not Apple was acquiring Zurich startup Faceshift. Startup Faceshift Studio creates facial motion capture software solutions, that can be used for gaming, movies, and other animations. pounds.
    [Social Media] Facebook Is A Reflection Of You
    Facebook is not a traditional media outlet, where content is produced, edited and marketed from a certain standpoint down to you. Years ago, I wrote about the grand flaw of social media: the more connected we become, the more inclined we will be to follow those who are "like us." We have shifted from the Web portal model (think of how Yahoo and AOL curated, edited and created stories like traditional media), to a place where our homepage (or, now, our main tabs or destination apps) is our Facebook or Twitter feed. media. media education. media outlet.
    [Social Media] Magnetic Marketing: The Art of Attracting Business
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Awareness Community content marketing How-To Marketing Online Marketing Podcast Selling Small Business Social Business Social Media Success Trends Belmont University Entrepreneurship Gibson Boards Jeff Korhan Joe Calloway magnetic marketing
    [Social Media] Quick Tip – Searching Your Facebook Timeline For A Specific Post
    Can find the awesome infographic that one of your friends posted about social media community management? Just use a query like “Posts by my friends social media management” or even “Posts liked by me social media management” While most people use the search function to find friends, it really does offer a pretty robust content search capability. Facebook Featured Social Media content facebook search tipsAnd it’s not just posts from the last week, it’s posts that go back years. There you have it.
    [Social Media] Start Delegating Social Media to Your Employees
    The Dual Benefits of Delegating Social. In theory, delegating social media to your employees should provide two overarching benefits to your company. While delegation happens at all levels, let’s briefly examine what it looks like in terms of social media efforts. Regardless of how skilled the employees are, you still need to be involved in the big picture of social. When you give your employees the opportunity to handle social media, you want to make sure you’re still overseeing their work. Delegating social media is a smart choice.
    [Social Media] Why You Should Add Sponosord Social to Your Content Mix
    Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience. According to the report, sponsored social is in the top three most influential types of content. Sponsored social is more effective than radio ads, TV ads, and magazine ads. Mix it up.
    [Social Media] 2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
    Use their tool for social media scheduling, monitoring, and more! Create professional email signatures that help you promote your business, social profiles, latest blog posts, and more with WiseStamp. Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more. More deals will be added and updated as they become available. Adobe Creative Cloud.
    [Social Media] Seven Marketing Mistakes That Are Waaaaaay Too Common
    Mistake #6: Having Only Spam-like Presence on Social Media. Social media takes time, I get that. mean, our social media presence starts being only about sharing some articles from our niche site automatically a number of times per day, and that’s it. By Karol Krol. When it comes to starting your own thing online, building a niche site is one of those go-to beginner-level ideas that everyone can grasp, and everyone can do with relatively low cost. And don’t get me wrong; niche sites are great for what they are. really mean it! The Solution.
    [Social Media] Anonymous Puts up their Dukes
    ISIS has been very successful in spreading their message and recruiting via different social media channels, however  that’s not to say  #OpParis won’t be able to gain some traction. Anonymous puts up their dukes. Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Anonymous warns ” This is only the beginning, ISIS. Another criticism? Source CBS News). Source MSN).
    [Social Media] Are Hackers Our New Heroes?
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. How do we feel about this? Rogue justice? Computer vigilantes? apple.
    [Social Media] How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less
    Blogging Business SEO Social Media Tips conversions Email Marketing funnelsHey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the opportunity of letting me being part of this blog and adding value to this awesome community. Today I wanted to share some of my experience when it comes to doubling your income, cutting work in half and pretty much turn your website into an automated income generator. Turning your website into an automated income generator that you can scale is not that complicated. Actually it’s quite simple. That’s it! And I love it.
    [Social Media] The New Rules of Social Marketing and PR
    David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly. Why authentic employee advocacy is an important part of any company’s social media plan. “You don’t have to exclusively go through the media to get your information out there.” It’s All About Now, Now, Now.
    [Social Media] 8 Tools to Curate Content for Social Media
    Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. It aims to provide users with fresh stories to share with their social media audience and increase their following. The idea behind Storify is to do exactly that by curating content over social media. Cool Social Tools Implementation
    [Social Media] The 2015 Grateful Challenge
    Meeting social media friends IRL (in real life). Comments Immediate reactions to things we have in common: TULIPS (yes!), by biggreenpen Related Stories The #pitchPRomise: Evolve Your Media Relations Efforts The Future of Media in a Digital World The PR Model is Broken and it’s Up to Us to Fix it. By Gini Dietrich. have just now decided that we will not run blog posts tomorrow. We were definitely not going to do it on Thursday and Friday, but I am taking tomorrow off and, if my email is any indication, most of you are already off. The Grateful Challenge. Alexa.
  • T2 SOCIAL  |  MONDAY, NOVEMBER 23, 2015
    [Social Media] The Social Media Manager’s Morning Checklist
    As a a social media manager, there should be a carefully organized social media morning checklist referenced at the start of every day. social media morning checklist is crucial to getting a jump on the day ahead. Remember, your social channels operate in a live environment, and what was scheduled at the beginning of the week or month might not make sense by the end. At the start of every day, one of the most crucial tasks a social media manager will have will be the analysis of current and ongoing ad campaigns. Review Mentions.
    [Social Media] Social Media and Driving Currency
    If you’re trying to figure out the best way to transfer and send money, then social media is an excellent resource. Whether you need to transfer funds in order to complete a transaction or you just need to send money to a friend, you can use social media sites like Twitter and Facebook as a currency research tool. Social media is a great way to reach out to your friends and family, especially when it comes to gathering their opinions on important financial topics. Finance Social Media banks finance moneyFollow Banking Companies.
    [Social Media] Emoji Dubbed Oxford Dictionaries Word of the Year
    Martin O’Malley was a distant third with 16,260: O’Malley’s social media network is also much smaller than his two opponents. media mentions during the course of his campaign, that figure is nothing in comparison to his competition. Donald Trump has pulled in over 36 million media mentions since announcing his candidacy. Subscribe now  to get the full This Week in Realtime Media delivered directly to your inbox. government election emoji face with tears of joy emoji Marriott oxford dictionaries realtime today this week in realtime media
    [Social Media] Coolest 10 Free Social Media Tools
    If you’ve got a business that you’re trying to get off the ground, or even if you simply want to establish your own special personal brand online, you probably already know that social media is a valuable resource. However, with social media services exploding over the last decade, the choices seem endless, and daunting. In addition to managing different social media accounts, you may also feel the pressure to produce fresh, unique, and content that you can share with your followers everyday. Social Media social media tips social media tools
    [Social Media] How to Use #PRStack to Create a Community of Action
    Successful communities are driven by focus and personality, not what social media platform they’re housed on and the features of that platform. Related Stories An ‘Apple’ a Day Keeps the PR Critics Away How Social PR Disrupts the Status Quo The 22 Greatest Villains in Literature. By Scott Guthrie. PRStack began life as a blog post railing against the t he lack of mature workflow for public relations. The post, written by Stephen Waddington , partner and global engagement officer at Ketchum, chimed with fellow PR practitioners. Define Your Community.
    [Social Media] What To Say After A Bad Breakup…
    However, police asked residents to not share details of the operation on social media. Social Media SocialnomicsWhat To Say After A Bad Breakup…. Time to change my Facebook settings. Facebook knows that breakups are hard so they want to help. While they can’t bring you ice cream, they can help you stop stalking you-know-who. Facebook announced in a blog post that they are testing out tools on how you can interact (or avoid all interaction) with that ex. While Facebook can’t mend a broken heart this is a step in the right direction. Source Mashable ). Source CNN ).
    [Social Media] How to Optimize Your Digital Marketing
    And no, digital is not just social media. Optimizing your digital presence goes beyond social media posts and Facebook ads. Smart Social – I know I said optimizing your digital goes beyond social media, but social is still a huge part in increasing your digital presence…if it’s done correctly. It’s not enough just to update your social media accounts regularly. It’s called social media. The point of social media is to engage with your followers and have your followers engage with you.
    [Social Media] Monday Roundup: Thankful Thoughts
    So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. 1. “I’m thankful for our venture into using Sprout  as our social media content manager. This blog inspired me tremendously when I was starting to blog and write social content for a recruiting team. Around the Web Social Media Elaine Armstrong Laura Kaslow Radhika Nandwani Rob Biesenbach thankful thanksgiving Veronica SegoviaLaura Kaslow. Elaine Armstrong. ” 4.  Radhika Nandwani. ” 6.
    [Social Media] Thanksgiving Marketing Statistics You’ll Gobble About
    NRF reports: Traditional methods of advertising still resonate with consumers when it comes to sparking ideas for holiday gifts, however online searches and social media both serve as preferred inspiration channels for shoppers. When it comes to social media, Facebook is the most likely place shoppers would look for inspiration (13 percent), though Pinterest will also be a key location for holiday shoppers (nine percent). By Laura Petrolino. How in the world did Thanksgiving come upon us so quickly?!? Where did November go? Where did the fall go? Where did 2015 go?
    [Social Media] Why the Changes to LinkedIn Groups are Better for Your Users – and You
    The social media apocalypse is not upon us. Here’s my advice: Understand how each social media platform is intended to be used, and use it that way. The Best Social Media Managers are Willing to Accept Change. I’m always shocked to see that some of the biggest naysayers against changes made to social media sites are those of us who rely on social media to make our living. As social media managers, we have to be willing to adapt, rather than longing for a past that seemed better than the present. Be user-centric.
    [Social Media] Four (of the) Worst Practices for Pitching Bloggers
    Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. Many of the top experts in PR, blogging and social media have written about influencer marketing strategies and tactics. Content Marketing Social Media Marketing Social PR Apple blogger outreach how to pitch bloggers influencer marketing Mashable social PR Southwest Airlines TechCrunch TOMS Shoes worst practices ZapposInfluencer marketing has become a key component of PR and web presence optimization. ” Perfect!
    [Social Media] Six Links Worthy Of Your Attention #283
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The Real "No-Go Zone" of France: A Forbidden No Man's Land Poisoned by War - Messyness Chic. "A couple of links for the most recent Memorial day. First up: Not all of France is pastoral beauty. The Great War left its mark, with a series of abandoned villages and toxic ravines. Not really what you expect to see when you visit. Alistair for Hugh). Alistair for Mitch). Hugh for Mitch).
    [Social Media] Gin and Topics: It’s All Starbucks, All Day
    Social Media Top 5 Catherine Morgan ellen lubna sadik mattie dietrich mindy mikami my big fat greek wedding 2 naptown funk starbucks red cups strange music videoBy Gini Dietrich. IT IS GOING TO SNOW! That is right! I am writing this on Friday morning and, by the time most of you see it in your inboxes on Saturday morning, Chicago will be well on its way to five to inches of snow. cannot wait! (Of course, it’ll all melt when we hit the 40s next week, but I’ll worry about that later.). Starbucks Holiday Cup Controversy. “Look at this cup! Click To Tweet. 4.
    [Social Media] What Do You Want Your Content To Do?
    At a macro level, all of the content on the blog, podcast and micro-content curated in the social media platforms is a way for me to build awareness. Only, it can be placed - without media dollars - anywhere and everywhere. social media. social media marketing. social media platform. What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? don't charge anybody for this content. Content isn't one thing. and more.
    [Social Media] Why I’m Loving the Pure Blogging Project
    It’s the direction my own blog had been moving in for a while (from its initial premise of marketing and social media topics), and – going by the comments after each of the two posts linked above – many others wanted to see a return to the “pure blogging” approach. Because of this open approach, Pure Blogging has resulted in some amazing posts, and the kind of topics that more often than not get bypassed in lieu of “content this”, “social media that”, etc. Not for glory. Not for fame. Not for fortune.
    [Social Media] What Is The Best Content Type To Share On Facebook?
    The target audience is the one that should decide exactly what content they want to see on social media. Facebook audience engagement Facebook content Social MediaOnline marketers from all around the world struggle to find the answer to this question and the truth is that there are not many things associated with digital marketing that are as controversial. Some of the marketers will tell you that you have to share funny, witty images. Others will say that links are better since you can directly promote services and practices. via pixabay.com. Experimentation.
    [Social Media] What to Say When Your Friend’s Card Gets Declined…
    Social Media SocialnomicsWhat to Say When Your Friend’s Card Gets Declined…. I got you. That’s what YouTube is saying to some video creators. YouTube announced yesterday that they have their creator’s backs and are increasing their efforts to protect them. What a good friend. The Digital Millennium Copyright Act takes down videos that fall under protections provided by “ fair use ”. YouTube’s singing “You’ve Got A Friend In Me” to all their creators. Source TechCrunch ). Quote of the Day: “You can’t deny Tinder is what the world wants…”. Source CNN ).
    [Social Media] Unpacking the Perfect Business Social Media Page Design
    By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Below primarily talks about Facebook and Twitter as example social media platforms, but remember that you can apply these concepts to whatever relevant social pages your business works with. Before You Get Started. Shop Now”.
    [Social Media] Why Twitter Killed the Twitter Share Button
    For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Why would they unilaterally remove a beloved (and theoretically useful) feature, when other social platforms – including their nemesis, Facebook – continue to provide share counts in their API, and thus in their icons? Social Media StrategyImage via BigStockPhoto.com. Now, POOF, it’s gone.
    [Social Media] #measurePR Recap (November 2015): Measuring Multimedia
    As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Orla Graham  shared this insight: A3 Most important thing is not to treat the various forms of media in isolation – integration, correlation are key! The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman  of Martin Waxman Communications. measurepr. measurepr. measurepr.
    [Social Media] What New Data Tells Us About Blog Advertising
    Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. embeddable tracking links, and oftentimes large adjoining social media channels. On WordPress blogs alone, over 409 million people view more than 20.4 The Takeaways.
    [Social Media] The Spin Sucks Inquisition: Jennifer MacDonald
    That social media marketing is easy. If you’re a successful social media marketer, heck nowadays it should be any marketer, then you know how to tie all of your efforts back to business goals. And it’s not just social media marketing that is hard, sometimes it’s the fight for that position that takes the most effort. I. ’m referring to the constant training for your team and your C-suite, and reminding them you can’t build a community overnight. . follow Social Media Top 5 little earthquakes win home inspectionBy Gini Dietrich. Oh yes.
    [Social Media] Employee tracking at work. Is it really needed?
    Sitting inside their cubicles, many workers are seen socially interacting on Facebook, video surfing on YouTube and Daily motion, listening to music, playing games or viewing inappropriate material online. Feelings of hostility could be manifested by passing sarcastic oral comments, leg pulling on social media forums or sending offensive emails and intimidating texts. Digital Leadership Privacy Socialnomics employee Social Media trackingIt is quite apparent that employees use the web-access provided by their employers for non-work related activities.
    [Social Media] More profits and fun, less yucky marketing? Here’s how!
    Social Media & Online Marketing blogging and content marketing business support business tips small business marketingDo you know who your competitors are? What makes you different from them? Do you understand why someone is more likely to buy from you or spend their money elsewhere? I’ll tell you what it’s NOT; price, qualifications or years in business. It’s how much they like, know and trust you. More than ever, it’s crucial to show your personality in business. Tweet that! Being YOU is the best thing you can do. People who get YOU. KNOW this is a frickin’ scary concept.
    [Social Media] Go Social and Learn From Those Who Have Made Successful Careers
    Small business owners and those wanting to be entrepreneurs can take a look at the social media sites of celebrities to learn what it takes to be successful. It can be tough even for celebs and some of them have done some pretty great things with social media. If you are looking to get into small business or already have something going, take a look at some celebrities to see what they are doing on social media. If one celebrity stands out in the world of successful social media, it might be Taylor Swift. Social Media Tips Are Beneficial.
    [Social Media] Internet Business Opportunity - Social Media
    Just that Facebook does not pay you while this Social Network actually pays. All you need to do is be active daily on this Social Media Network exactly like how you or anybody uses Facebook. The Social Media, TSU, has gained itself a definite Space. ​ ​​ 1.Socialize To join New Like Minded People And Have A Healthy Social Life. If You Have Information And Knowledge On A Specific Topic Then Go Ahead And Write On This Social Media Platform. The Social Media Network has crossed the 3 million Users mark! Use this Free.
    [Social Media] The Blog Code: Finding the Soul of Your Content
    “The way I look at social media marketing as a whole is that we’re being social first, creating media second, and that just happens to be marketing.” The Tommy Walker Manifesto. Shopify has two divisions now: Shopify, which serves smaller businesses and start ups, and Shopify Plus, which solves high-growth and enterprise-level problems for larger businesses. Tommy Tommy Walker serves as the Editor-in-Chief of the Shopify Plus blog. He stresses resisting the temptation to paint idyllic pictures for your audience or to pander to them. In This Episode.
    [Social Media] 3 Simple Ways To Show Thanks To Social Media Followers
    The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2 Retweet. Retweet, regram, repeat! You should be sharing theirs too.
    [Social Media] Cyber Security Threats Illustration Through 10 examples
    Using Social media as criminal cams shoot up. As far as the uses and applications of social media are concerned, attackers are actually taking lot of benefits from different social interaction websites such as Facebook, Twitter, LinkedIn and others. There is another threat of social media that should be considered in the form of accessing to the customers information available on these interactive websites. At the same time, hackers also perform the planning of making social engineering attempt. 6. Featured Social Media Cyber security
    [Social Media] Want To Break Into Digital Marketing? Do This First.
    “How do I advance my career in social media or digital marketing?” ” Usually someone has become enamored of the social web or the power of digital to accelerate marketing and – just like many of us – wants to devote their careers to something they feel is changing the world for the better and where they know they can make a difference. Not social. Marketing and Advertising professional development Social mediaIt’s a question I get asked after almost every talk I do. It’s two-fold. One: Learn marketing.
    [Social Media] How Pabst Blue Ribbon Dominated the Millennial Marketing World
    Use Social Media. Without a doubt, social media is taking the business marketing world by storm. I n the recent years it has created a standardized method of customer service and revitalized the inbound marketing world for businesses around the globe. Studies have shown that a business’s social media presence contributes to 78 percent of a customer’s purchasing decision. In fact, most young customers may not even know of a business’s existence due to a lack of social media presence. That’s right. What Has Changed? Marketing. Millennials.
    [Social Media] What To Say When Your Friend Says Social Media is Evil…
    What To Say When Your Friend Says Social Media is Evil…. Facebook’s “Safety Check” feature is proving yet another benefit of social media. Facebook Social Media SocialnomicsYou’re wrong. Safety Check allows users to let their family and friends know they are safe. The feature was originally intended for natural disasters but Facebook has decided they will begin using it more frequently for different events. The feature was most recently available in Nigeria and Paris after tragic attacks. Points for Facebook. Great idea. Source TIME ). Source Yahoo ).
    [Social Media] 5 Reasons to Get Off the Couch and Trademark Your Slogan Now
    It Can Drive Social Media Tags. great example of a slogan that has an enormous following and is commonly tagged on social media is that of Nike’s “Just Do It”. Trademarking your slogan might not seem like something that a company has to do immediately, but it does have its advantages. Without trademarking, the business and advertising world would be much different; it could be filled with many similar slogans and it would be difficult for customers to differentiate your company from the competition. Here are five of the best reasons to get a trademark on your slogan.
    [Social Media] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. Result?
    [Social Media] How Empathy Fits Into a Recreated Story Structure With Ron Ploof
    As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He is a story artist and consultant who has been working in the technology and business worlds for many years to help companies tell their brand stories. Ron honed his storytelling craft through creating one of the first storytelling podcasts, “Griddlecakes Radio,” and by working at Epson America where he operated as the Manager of Social Media. Exploring the Lost Art of Audio Storytelling. They tell you,” says Ron. ” —@RonPloof. Resources.
    [Social Media] 3 Tips for Getting Your Online Video Act Together for 2016
    As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. However, because native video (a) enables social networks to collect more detailed data on their users and (b) creates a more seamless experience between user and content, the progressive uptick in native video will surely have some impact on YouTube being the “default” video hosting service or platform. 3. Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5
    [Social Media] Six Things to Consider Before You Engage in PR
    Yes, a good majority of PR firms will still pitch themselves to you as a  media relations  house. If you hire a firm that only does media relations, you will think it’s a huge waste of time and money about six months from now. If the firms you interview don’t talk about how to integrate media relations into a larger communications (or marketing) program, you will feel like you’ve wasted your money. Using the web—and social media, in particular—means you’re going to build your brand and gain awareness much more quickly than in the past. Your 15 minutes of fame.
    [Social Media] Why is Twitter a crucial channel for trade associations and advocacy groups?
    NAM’s social media manager, Martha Sprague ( @marthasprague ), says that the State of the Union campaign was extremely effective, generating more than 100,000 engagements. Martha Sprague @marthasprague Social media manager, @ShopFloorNAM. This post originally appeared here and is reposted in its entirety  because it’s too good not to share. Disclosure: The National Association of Manufacturers is a former SocialFish client. Why is Twitter a crucial channel for trade associations and advocacy groups? ShopFloorNAM explains. https://t.co/1nPMSEKptB. 1nPMSEKptB.
    [Social Media] Is Your Franchise Getting Its Social Message Out?
    One way many franchise owners are working on this success is through social media. Just like with any other business, social media has become a key component in the marketing of social media. Whether your franchise is a hair salon, a frozen yogurt shop or a tutoring center, social media should be part of your marketing plan. With social media, you can promote your store, engage with customers and build relationships. Promotion -  Some franchises will have set formats and regulations for social media.
    [Social Media] Is Your Social Media Team Working with Your Web Designer?
    When social media was just getting its footing, web designers and those who claimed to have a social media-friendly website simply added their media icon with a link to their footnote. As social media trends have undergone substantial growth and now impact the world both on and offline, it is essential that your social media team work closely with your web designer to maximize user engagement and experience. Here are the key considerations when integrating social media into your web designs. Social Media
    [Social Media] Turning You Social Media Profiles into Sales Machines
    Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. It only makes sense, then, that you have to use your social media pages/accounts in engaging and unique ways. Here are the strategies and techniques that will make your social media presence popular, compelling, and entertaining. If you have never developed a demographic or persona of your typical customer, you are wasting your time on social media. Establish Trust.
    [Social Media] 3 Really Difficult Ways to Create Great Customer Experience
    Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. The average time it takes businesses to get back to their customers in social media (if they answer at all): five hours. Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. But what does it really mean? highlight to tweet, it’s fun!).
    [Social Media] 10 Unconventional Ways to Leverage Your LinkedIn Profile & Boost Business
    LinkedIn branding Business branding Social MediaFor professionals and businesses alike, LinkedIn is no longer optional. These days, everything from sales and business development to content marketing and online learning is done through LinkedIn. When it comes to your boosting your business, here are 10 tips for getting LinkedIn on your side. Humanize Your Brand. In the current culture, brand voice is everything. In order to connect with your potential clients and partners, your company’s voice has to resonate. Connect Strategically. Publish Content. Share Regularly. Reach Out.
    [Social Media] 2016 Budgets: How Much are you Going to Spend on Social and Mobile Marketing?
    Social media – have you tried some efforts in it this past year? recently read a post from Jeffrey Cohen at Social Media B2B that highlights the latest CMO results on B-to-B Statistics on what and where money is being spent. Product companies currently spend 8% of their marketing budgets on social media. In the next 5 years, they will spend 18% of their marketing budget on social media. Here are some highlights on social media impact: 54% of B-to-B product companies have proven impact of social media on their business.
    [Social Media] How Sexy Hair Blends Instagram and E-Commerce
    With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. Why corporate social media does not equal selling to your customers. Social Fresh Conference. Hair for All.
    [Social Media] What Exactly Do You Do?
    common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.”
    [Social Media] The Importance of Local Activation on Social Media: West Africa/Nigeria
    It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The network is filled with talented people who possess great knowledge of social media in their local context and we would like to share some of their great insights with you. While we do a whole lot with and on the internet, we spend a good portion of our time on the social platforms. The social channels rose up to bridge the communication gap.
  • T2 SOCIAL  |  MONDAY, NOVEMBER 16, 2015
    [Social Media] Key Audience Metrics in Google Analytics [Video]
    Watch the latest video in our series with the Social Media Strategies Summit! In this instalment of our video series in conjunction with the Social Media Strategies Summit, we cover some of the key audience metrics in Google Analytics. Watch the video below and get a better understanding of what your Google Analytics data represents! The post Key Audience Metrics in Google Analytics [Video] appeared first on t2 Marketing International. Google Analytics Videos audience metrics in google analytics google analytics tips marketing videos
    [Social Media] Build an Audience with Podcasting in 2016
    Before you answer, first consider the relevant qualities of the various media channels, such as websites, blogs, newsletters, and social media. #1 – Ownership – You either rent or own it. #2 – Audience – Size and characteristics. #3 – Reach – Ease of reaching your desired audience. #4 – Personality – Amplification of your brand. #5 – SEO – Getting discovered in search rankings. The risk with these social media channels is the lack of ownership and control. Ownership and control of your content and the audience you build is vital. Podcasting is Heating Up.
    [Social Media] Top Online Marketing Ideas for Auto Broker Business
    Most car brokers do not leverage effectively the many online leads they get on their social media pages or websites. You should draw in your online visitors by placing calls to action and signup forms on your social media account pages or website. Ensure that your online marketing social media pages and sites are updated at all times and incorporate resourceful marketing campaigns in them. Restrain from arguing with a customer either on your website or on social media as it could damage your reputation badly. Offering Special Promotions.
    [Social Media] The One Thing That’s Still True About Marketing in 2015
    Not a social media job, not a community management job, a  marketing job, at a senior level, for a company that really needed marketing leadership. (I think most people forget that good ol’ core marketing was what I did for over 15 years before I hit on this internet thing in any significant way). An ebook that’s chock full of 101 level tips and strategies around social media listening. Nearly seven years after I got involved in the social analytics space, we still need the fundamentals. Marketing and Advertising Social media
    [Social Media] Social Media During Times Of Crisis
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Chalk another good one up to social media. . Is the future of social media private messaging? Messaging is the future of the social Web. To have social media really help during a crisis, we all have to become more media savvy. digital media. social media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. It's brilliant. It's simple. It works. Yes it is.
    [Social Media] Authentic Storytelling in an Age of Mass Marketing
    Research from Media Dynamics, Inc. recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. Communication Content bud light Coca-Cola media dynamics nfl team cans ph.creative ted rubinBy Bryan Adams. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. On average, we’re exposed to 5,000 ads or brand exposures … per day! Community Over Network.
    [Social Media] 10 Essential Online Tools for Small Business Owners
    Hootsuite – If you do a lot of social media posting, Hootsuite will make it more efficient for you by allowing you to post to all of your accounts from one dashboard. If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. Here are 10 of the best online tools for doing all of the above. Freshbooks – A great service for sending invoices, tracking the time you spend on projects, and more.
    [Social Media] How social media and DBA experts will help your business grow
    The world of social media has totally revolutionized how people communicate. There are all sorts of social media platforms for that. Truly, social media has had a strong impact in the lives of people across the globe. Social media has a great influence on just about every aspect of human life including business. The world of business is probably the biggest beneficiary of social media developments. For a business to prosper it needs people (customers) and social media platforms have these people. No one does.
    [Social Media] 3 Lean PR Strategies Every Business Can Practice
    You can get a lot of runway out of case studies by posting them on your website or including them in email marketing messages, on landing pages, in social media, as part of a speaking proposal or award submission, and beyond. Image via BigStockPhoto.com. Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. Maybe you took note, or maybe you dismissed them as inapplicable. Here are some tips to do this. Realign Around Value. highlight to tweet). Your new focal point should be on delivering value.
    [Social Media] Watching the Content Marketing Trend Fade to Black
    And traditional social media and PR types, while using content more for thought leadership and media relations, are seeing greater gains in the influencer marketing realm. This is probably an obvious development as PR has always been better about creating third-party or earned media coverage rather than creating content. Like public social media , you can have too much of a good thing. Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. What Happened? People turn away from boring content.
    [Social Media] How to Use Location Data to Decode Customer Conversations
    There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Social media is used for communication, photo-sharing, shopping, information-finding, and much more. It seems obvious to include social media in your marketing efforts, but it can be challenging to figure out exactly how to do that. What is the right strategy?
    [Social Media] Get More Social on Your SEO Needs
    When you’re in need of search engine optimization (SEO) services, do you think of turning to social media? As more and more folks have been discovering in recent years, engaging in social networking when you’re in need of a service or product is a great means to increase the odds you find what you are looking for. So, how can turning to social media give your business the SEO services it needs or any other product or service for that matter? Social Networking Should Be a Necessity. So, how can social media assist you in this all-important need?
    [Social Media] 7 Popular Blogging Tips That Don’t Always Apply
    You also have to be socially active enough to promote your blog to new people and committed to your audience enough to retain them once they start reading. 4. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. This is a guest contribution from Larry Alton. Ask anyone on the web for advice on blogging, and you’ll undoubtedly get a response. That’s because there are certain general “best practices” that everyone knows, or everyone’s heard, as they make their way into the blogging world. That much is true.
    [Social Media] Six Links Worthy Of Your Attention #282
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Unbundling Reality - Beau Cronin - Medium. I've known Beau Cronin for a while, and he's a crazy-smart machine learning/VR guy. In this post, he makes a really good point: Unless you're part of the 1%, a virtual world will be way, way better than the real one. Alistair for Hugh). Nothing to See Here - George Monbiot. Why aren't we talking about the fires in Indonesia? Hugh for Mitch).
    [Social Media] The Real ROI of Social Media is Revenue
    But in this new era of social media , somewhere, someone or group of someone’s took us off track and sold us a new idea of ROI that felt good but feeling good doesn’t pay the bills. ” when he was responding to social ROI. These “ social media experts” or marketing consultants post pictures of a flashy lifestyle, selfies with other notable people and talk about how the ROI of social media should be measured in relationships. Social media or social marketing has one goal in a business. Full stop.
    [Social Media] 5 Signs of a Positive Social Media ROI
    Social media is difficult for engaging return on investment (ROI), but it’s not impossible. So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Here are 5 ways other than sheer money to judge whether your social media marketing is yielding a positive ROI. Mailing List Opt-in Rate – If you conduct a social media campaign and see a rise in the number of opt-ins to your mailing list, that’s a sure sign that you may be seeing a positive ROI.
    [Social Media] New Branding Techniques in Digital Environments
    However, this is not true today because the web has evolved into a network that consists of industry-specific platforms, social networking sites, e-commerce sites, publicly accessible databases and blogs. The Digital Divide Hurdle According to a 2014 Millennial Media report dubbed "Cross-Screen Consumer Behavior Decoded," 70% of web users own and use multiple devices to access the Internet. Content Stephanie Gaines, Vice President of Corporate Marketing at digital video brand advertising firm YuMe, says content is at the heart of the digital media industry. NJIT Online.
    [Social Media] Retaining Customers Requires Innovation
    Social Media Strategy customer experience customer happiness Ford innovation microsoft monty minute scott montyIf you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.
    [Social Media] Gin and Topics: And Isn’t It Ironic?
    Alanis Morissette and James Corden rewrote the lyrics to “Ironic” as they relate to social media. Social Media Top 5 alanis morissette britton walker dogs and cats living together ellen finding dory finding nemo ironic james bond james corden jimmy fallon kelly dietrich lin-manual miranda Liz Reusswig lubna sadik susan celluraBy Gini Dietrich. Did you know there are only six more Fridays until Christmas? And less than two weeks until Thanksgiving (here in the U.S.). Which means there are effectively only four weeks left in the year. Better get to it!
    [Social Media] 6 Brilliant Online Marketing and Advertising Methods for Internet Businesses
    There are a horde of advertising and marketing methods at the disposal of companies these days, thanks to digital media. Therefore, your website has to be such that it appeals to them and gets them to see you as trustworthy and reliable. 2.    Social media activities. One of the channels that allow you to promote and advertise your brand and products free of cost is social media. Sure, you may eventually have to pay for ads, but your presence on the social media networks isn’t going to cost you a dime. Who doesn’t love discounts and promos?
    [Social Media] From Community to Commerce: Making the ROI Connection
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. We discussed a ton of ideas on how to capture ROI in social media! To get a copy of the slides or to listen to the replay, please click here.
    [Social Media] ICYMI – Instagram, Twitter & Facebook
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram organic reach and growth is down. Twitter is looking to overhaul its board. Twitter sees 6% increase in ‘like’ activity in the first week since launch. Instagram adds 40 vendors to its new partner programme. Facebook launches Notify in the US. Facebook rolls out 360 videos for ads and iOS. Twitter launches Scratch Reels. Snapchat signs the Wall Street Journal. icymi
    [Social Media] Reading Roundup: What’s New in Blogging Lately
    We’ve Lost Nearly Half of Our Social Referral Traffic in the Last 12 Months // Buffer. And if you think your social network-referred traffic is down, you’re not the only one! I’ve definitely seen it on my own blog , and I remember when it hit Amy Lynn Andrews , too. Well chatting with your cohort just got easier… How to Make Better Facebook Video Ads // Social Media Examiner. Welcome to the weekend, Roundup-style! 50% of Content Gets 8 Shares or Less: Why Content Fails and How to Fix it // BuzzSumo. Is Tumblr your blog platform of choice?
    [Social Media] How This Social Media Campaign Got 2 Million Views in 2 Days
    In 1934, Lou Gehrig was the first athlete to appear on a Wheaties box, and numerous companies have turned to social media to cast fans in ad campaigns, such as Marc Jacobs and Dunkin’ Donuts. However, what is exciting and new is how Sprite fused technology, social media, and product placement to captivate the attention of a largely millennial audience. It’s not so far-fetched, if you consider the sizeable interest in a short timeframe, plus the different type of “creator celebrity” channels like Snapchat are producing and bringing into mainstream media.
    [Social Media] Kick SPAD to the Curb with The Social PR Launchpad
    After years of trying to help countless students, clients, and fellow PR pros do away with ineffectual, boring, and simply awful Social PR efforts I had a decision to make: Either get more exhausted and frustrated than a Salvation Army bellringer on Veterans Day by continuing to try to solve the Social PR world’s woes one frantic tweet at a time… or find a way to help as many as possible at one go. She got an orphaned German Shepherd adopted through social media … have you forgotten?!” Superheros need super-sidekicks.
    [Social Media] The Spin Sucks Inquisition: Laura Petrolino
    FollowFriday follow Social Media Danny Brown dj jazzy jeff fresh prince ludacris neil diamond outlander stephen king under the domeBy Gini Dietrich. Though Laura Petrolino needs no introduction, I asked her to sit on the Spin Sucks Inquisition hot seat today because, well, she hasn’t had a turn yet. Nope, I’m wrong. She HAS had a turn. Oh well. Here she is AGAIN.). She told me she had answered the questions and, when I opened the draft to get it ready for publication this morning, this is what greeted me: Insert funny intro about how ridiculously awesome I am. ONE!).
  • DEVUMI  |  FRIDAY, NOVEMBER 13, 2015
    [Social Media] The Coming Twitter API Change: Twitter Share Counts to Disappear
    Devumi Twitter Websites online marketing social media marketing social proof twitter for business twitter for small business twitter marketingTwitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The impact will be felt across the entire Internet, or at least on pages with Twitter buttons installed! This move will eliminate all tweet counts from their Twitter buttons so that people can’t see how […]. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi.
    [Social Media] Announcement: Storage Solutions Joins Firebelly Roster
    We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. The post Announcement: Storage Solutions Joins Firebelly Roster appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media Advertising
    [Social Media] What to do after you Stepped on Someone’s Toes
    Well some social media stars recently hit the jackpot. Another example of why it’s better to be a social media star these days than a television network. What to do after you  Stepped on Someone’s Toes. LinkedIn has been staying low key lately and for good reason. Earlier this year they got in trouble for spamming users inboxes and were slapped with a $13 million class action lawsuit. Now they’re sending 50% fewer emails and working on a whole new platform called Air Traffic Control (ATC). LinkedIn indicates this should eliminate any spam issues. Source MSN).
    [Social Media] How to Create Floating Social Share Icons with Bootstrap
    Floating social share buttons are the rage and it is common to see them on most websites to enhance sharing of your great content. Read full original article at How to Create Floating Social Share Icons with Bootstrap ©2015 QuickOnlineTips. Blogging Social Media TutorialsWhile you have a choice to. All Rights Reserved.
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