• DANNY BROWN  |  MONDAY, APRIL 27, 2015
    [Social Media] Does Your Tagline Tell Your Story?
    If you take a look at my home page, you’ll see a large image of a serene scene, with the tagline “there’s more to life than social media” While I wouldn’t claim to be as creative as the people that came up with the three examples highlighted above, it’s a simple message that tells you what this blog’s goal is – to go beyond social media and provide the type of personal content that I hope connects with the reader. originally appeared on Danny Brown - there's more to life than social media - all rights reserved.
  • SOCIALNOMICS  |  MONDAY, APRIL 27, 2015
    [Social Media] Private Messaging Apps – The Future of Mobile Marketing
    In fact, according to We Are Social’s  Digital, Social and Mobile in 2015 report , four of the world’s six largest global social platforms are messaging apps. billion monthly active users, but QQ comes in at 829 million, WhatsApp at 700 million, Facebook Messenger -500 million and WeChat at 468 million, ranking ahead of any other social network. Social messaging apps are regarded as private forms of communication. Apps Featured Small Business Social Media Social Networks Mobile Marketing Private messaging apps snapchat WhatsappSnapchat.
  • JEFF KORHAN  |  MONDAY, APRIL 27, 2015
    [Social Media] 3 Website Optimization Tips that Sell
    As you know, selling with social media involves driving traffic to your primary website and subscriber list so you can convert that interest into profitable outcomes. In my social selling program at Social Media Marketing World 2015 we discussed the importance of removing buying obstacles to increase sales. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. These may give you some ideas.
  • TWIST IMAGE  |  MONDAY, APRIL 27, 2015
    [Social Media] Can A Hashtag Send You To Jail?
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Once again, social media can be a risk when you don't understand the implications of being a publisher and the law that go along with it. . digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Good on them for these efforts. Well, not so fast.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 27, 2015
    [Social Media] Why You Shouldn’t Try to Be Everywhere in Social Media
    jasonkeath Tweet This Content via Conference Jason Keath started Social Fresh way back in 2008 when social media was still a bit of an Internet toddler. At the start, Jason was pitching social all of the time, but no one wanted to convert. Since then, adoption has skyrocketed – the average business today is on three social networks. “Today, it’s more about tactical—how do we actually streamline this process, how do we iterate, how do we improve a base level of social marketing that exists for a lot of people?” Where are they?
  • CONVINCE & CONVERT  |  MONDAY, APRIL 27, 2015
    [Social Media] How to Find Your Fans on Facebook but Connect with Them on Snapchat
    ” Hooking Yo-Yo Fans on Social Steve and Chris do all of CLYW’s social media themselves, making sure to sign their names specifically on messages so it’s clear who is talking. They know they may have to turn social media execution over to others on a team at some point, but for now they love being able to connect directly with their audience. He took a break to learn something new, which has now bumped CLYW up to the next level: ever since May of last year, they’ve been the #1 yo-yo company on social media.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 27, 2015
    [Social Media] A Nine Year Rant
    When I was caught up in the social media wave, blogging and the online presence it created was everything. Blogs, photos and social media in general are very useful, but they ALL have their place. When I overinvested in digital media and underinvested in personal contacts, I put myself in a vulnerable position. Clients, co-workers and friends — the ones that impact your life in a positive fashion — matter more than any social score or reply. I’d rather talk with them directly. BUT, you still need comments because it is social media.
  • CONVERSTATIONS  |  MONDAY, APRIL 27, 2015
    [Social Media] Dare to Be Different. Because You Are
    This is especially true when it comes to using social media. It’s what I call Grocery Store Social Media. Dare to be Different. You already are different in many ways. If someone tells you that you, your business, or your product or service are the same as that other place, you’ll find reasons and explanations to defend your differences. Yet, often we conform or comply in doing things just like the other person because it’s working for them (or maybe it’s a shortcut for us). There’s always more than one way to do things. The best way?
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, APRIL 27, 2015
    [Social Media] 3.5 Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU
    TSU the Social Media Platform pays its users real royalties [in cash] for original content instead of keeping it or throwing pennies. TSU is a Social Network that actually pays users for their original Content. Million Users Who Are Musicians, Artists and Everyday Social Media Users With Friends And Family All On TSU. Social Media is 100 percent user generated, but the platform monetizes 100 percent. In short what ever you are doing OnLine with other Social Media Platforms you have to now continue doing so onto here on TSU. [ [link] ].
  • SHERRILYNNE STARKIE  |  SUNDAY, APRIL 26, 2015
    [Social Media] Nine years of Twitter
    Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. According to Social Mention , about 13 per cent of my 12,325 followers have a professional interest in social media or marketing; no surprises there. Featured Headline Twitter PR public relations Social MediaIt’s been a driving force for my business, career and life. It was pretty boring at first. really didn’t get it.
  • CONVERSTATIONS  |  SUNDAY, APRIL 26, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Apr 19 – 25, 2015
    IMPROVE : How to Increase Website Traffic From Social Media. Also stay streamed in with the Mike Sansone Social Stream. Week in Review  April 19 – 25, 2015: Posts and Podcasts from  ConverStations , Armchair Articulations , and LIFT resources shared on Twitter ( @mikesansone ): This Week on ConverStations. Getting Mobile-Friendly, Quick. How Do Cooks Overcome Cooking Block? Shortcuts: Getting Results Without Effort. Goals: As Far As You Can See. Doing Things Better, Simpler, Today in LIFT Clips. Create Better Presentations – LIFT Infographic.
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Social Media] Six Links Worthy Of Your Attention #253
    My main gripe with the vast majority of traditional media websites, is that it doesn't do much beyond ' copy and paste' their written content to the Web, or they subject us to these awkward videos being created by people who are much more adept with a keyboard than a camera. Good on the Wall Street Journal for doing something original, digital and compelling with a topic that is already over-played in the media." social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Alistair for Hugh).
  • SOCIALNOMICS  |  FRIDAY, APRIL 24, 2015
    [Social Media] FMs Bringing Their Social Game
    Facilities managers might not think that social media plays an important role in their job, but as the platforms continue to grow, it’s becoming a necessity. Facilities managers and social networking. A big role of facilities managers is to keep the office and the environment green, or environmentally friendly. There’s no easier way to get employees to pitch in with the plan than by turning to social media. Facilities managers can find out which social media pages the company’s employees are using and post their requests on that channel.
  • SOCIALNOMICS  |  FRIDAY, APRIL 24, 2015
    [Social Media] 3 Ways Your Small Business Can Use Social Networking Sites to Increase Sales
    Originally designed for the purpose of enhancing personal networking and conversation among peers, social media has evolved into one of the most powerful tools a small business can have at its disposal. Paid advertising is probably one of the best ways to monetize your social media efforts. Facebook is the ideal social media platform to start with, because the site and its managers know so much about its users. second top strategy is to use your social media business pages to drive traffic to targeted landing pages. Social Media
  • MYRLAND MARKETING  |  FRIDAY, APRIL 24, 2015
    [Social Media] Lawyers: Client Names In Pitches…To List or Not To List?
    Let’s Ask Nancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. . LetsAskNancy Business Development/Sales Social Media Ethics & Regulations Business Development Consulting Content marketing Digital Marketing I Have A Question Law Firm Marketing Legal & Lawyer Marketing Let's Ask Nancy Myrland Marketing & Social Media Social MediaIt is a natural tendency to want to show your past work when pitching new clients. Always.
  • SPIN SUCKS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Gin and Topics: Fad Diets and Being a Dad
    Social Media Top 5 alina kelly chel wolverton dwayne johnson gin and topics gluten intolerant jimmy fallon kelly dietrich mattie dietrich Taylor Swift the black hole the dad lifeBy Gini Dietrich Friday, we meet again. I’m glad it’s back to being cold and windy in Chicago because it was super hard to work last Friday when it was sunny and 75 degrees. Oh wait. didn’t work. That’s right. Mattie was here and I cut out at 2:00 to eat lunch outside. Darn you, Chicago weather! It’s a big weekend in the Dietrich household. He’s back! The Black Hole.
  • SOCIALNOMICS  |  FRIDAY, APRIL 24, 2015
    [Social Media] Plan on Being More Social About Your Honeymoon
    Fortunately, social media can help you put together an unforgettable honeymoon. With romantic research in mind, here are a few tips for using social media to plan your honeymoon: Ask Friends and Family for Suggestions. Whether you’re looking for a romantic getaway or an adventurous honeymoon, chances are your social followers have already been on the exact trip you’re planning. By reaching out to your social media family, you can gather suggestions for a great honeymoon based on experience. Social Deals. Share Your Plans.
  • DANNY WHATMOUGH  |  FRIDAY, APRIL 24, 2015
    [Social Media] ICYMI – Meerkat, Marketo, Google & Pinpoint
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Max Tatton-Brown and I recorded our latest Digital Wake podcast. You can hear it here. Twitter is actively encouraging celebrities and brands not to use Meerkat. Research from Pew finds that Facebook is still the most popular network for US teens. Twitter rolls out its new homepage for logged out visitors. Marketo announces a partnership with Twitter. Twitter overhauls direct messages.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 24, 2015
    [Social Media] What the Best Bloggers Do Right
    From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Jeff Bullas’ excellent piece “50 Ways to Promote Your Blog “  is a must-read for bloggers who haven’t gone the blog promotion route yet. I may not be Jeff Bullas, but here are my two cents on writing a blog that draws in readers like flies to honey : Promote your posts on social media. Last time I checked , 3.75 Your guess is as good as mine.
  • SPIN SUCKS  |  FRIDAY, APRIL 24, 2015
    [Social Media] The Spin Sucks Inquisition: Betsy Decillis
    FollowFriday follow Social Media BAD Consulting betsy decillis MWF seeking BFF spin sucks inquisition Unlikely GirlBy Gini Dietrich To know Betsy Decillis is to love her. She recently got married and then became an old lady, investing all of her time (and disposable income) in knitting. Case in point, this was her Facebook status the other night: Last night at knitting group, I was chatting with this 80something minister’s wife, and she mentioned something about Tupelo. replied back that I knew someone that had just visited there and loved Elvis. Uh…OK. NOT ME.”
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Social Media] Digital Advertising Is The New Mass Media
    No waste. A new dawn, where indie publishers could build new and different platforms from the mass media entities. The bigger media companies were skeptical about the Internet's power and new crop of content makers were blooming. For all of it's marvels and foibles, the Web really did deliver many new types of content and media formats. My pedigree in this space is in the media and marketing realm. Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. During the second half of the year, social-media revenue was $4.1
  • DEVUMI  |  FRIDAY, APRIL 24, 2015
    [Social Media] Digital Marketing Trends you NEED to Know About
    Social discovery is a fast rising way that consumers are discovering content. Give your social media a look as a place where people discover content and share it with friends, not just a place to directly interact. 3: Social channels need more conversions You can’t collect fans like baseball cards anymore. recall when social media was, well, I want to say smaller…but I think ‘not gargantuan’ is the right phrase. Back then, social marketing was all free – besides the time investment. Lord knows I’m sitting here 10 hours a day.
  • FEVER BEE  |  THURSDAY, APRIL 23, 2015
    [Social Media] 2 Years Building Political Support
      His reported explained we needed to merge PR and Fundraising into a new digital department, with a head of digital co-ordinating joint social media messages across all our platforms. All staff needed to integrate social media into their roles.   My bugbear with much social business advice is it focuses on the ideal, singular examples, and not the harsh reality. 8 years ago, a digital consultant was hired by the United Nations to explain how we should do digital engagement.    I'm not sure anyone read more than that summary. 
  • THE NEW STRATEGIST  |  THURSDAY, APRIL 23, 2015
    [Social Media] Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
    In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE. The post Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand appeared first on Foglyte. 7DdM-4siaQw. lUtnas5ScSE. LinkedIn -> linkedin.com.
  • SOCIALNOMICS  |  THURSDAY, APRIL 23, 2015
    [Social Media] 23 Ivy League Networking Secrets, That Actually Work! Part 2
    He has a ritual he goes through each and every time to get into the right mindframe to speak, take questions from media and network. If you hit it off with anyone local or you meet someone who mentions they are looking to network a lot, offer to let them know about the next event you’re going to either through social networking sites like Twitter or Facebook or through a group email. Welcome back to The 23 Secrets Ivy League Networking Secrets That Actually Work Series. In today’s post we’re going to look at the next 7 secrets which are the most important.
  • SPIN SUCKS  |  THURSDAY, APRIL 23, 2015
    [Social Media] Referral Marketing for Professional Services Firms
    Websites, Google searches, social media, books, webinars, and blogs are the primary sources of knowledge and insight about a prospective firm’s expertise. By Sylvia Montgomery Professional services firms have long relied on referral marketing to demonstrate their value and get connected to prospective clients. But if you rely on your current clients for word-of-mouth referrals based on your work quality and responsive service, you are missing bigger opportunities. And potential referrers are avid consumers of these resources. Buyers are doing their own research.
  • SOCIALNOMICS  |  THURSDAY, APRIL 23, 2015
    [Social Media] Boost Your Social Media Marketing With Video
    Are you looking for ways to increase your engagements and reach on social media? Here are some creative ways that you can use video in your social media marketing efforts. 1. Share Embedded Videos on Social Media. Then, people who follow you can watch it without being forced out of their social media context. Social media presents a great opportunity for you to build your brand. Social Media Tips Facebook marketing social media marketing tips video YouTube Consider increasing your use of video.
  • PROBLOGGER  |  THURSDAY, APRIL 23, 2015
    [Social Media] The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog
    See: ADMob , Millennial Media , and Adfonic. Best When: You have an active, engaged community and a cool social brand. Your audience has or intends to have a website, e.g., blogging, social media, and business niches. Affiliate sales from social media (Instagram and Pinterest). This is a great way to use your blog in conjunction with social media, and earn money – perfect for visual merchandise, i.e., fashion or design blogging. Pros: A fantastic way to leverage your social media presence. You’re probably pretty social.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 23, 2015
    [Social Media] The 4 Best Influencer Marketing Studies of 2015 (So Far)
    Implement a strategy that works on multiple platforms—most bloggers promote their blog on social media. Stats, reach, and social footprint are very important and can be streamlined with a blogger outreach tool. Food and Fashion Brands Are Seeing Most Success with Influencer Marketing I love this study from Burst Media on Earned Media Value. Particularly the part where they dissected earned media value by industry and showed how much travel and food brands are earning for their money spent on paid media. Bloggers prefer personal relationships.
  • JEFF ESPOSITO  |  THURSDAY, APRIL 23, 2015
    [Social Media] Put the groans away, Facebook’s algorithm change is good for you
    Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. follow a lot of brands on Facebook, but there are four that stand out to me as they always appear in my newsfeed without paid media and really whittle down their content to relevancy to audience. It is also a worthwhile follow given the security breaches that come out via social networking sites. social media just think it is more on finding that balance.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 23, 2015
    [Social Media] How to Bring Humor to Community Management
    They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Little Humor Goes A Lot Way Humor is hard to master (Note: Learn from this social pro all about humor!), but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management. Don’t Just Create Campaigns–Create Experiences Succeeding in today’s social media environment calls for more than just campaigns—it calls for creating positive experiences for your customers.
  • DANNY BROWN  |  THURSDAY, APRIL 23, 2015
    [Social Media] Our Only Failing or Weakness Is In Allowing Others to Foster It
    Our Only Failing or Weakness Is In Allowing Others to Foster It originally appeared on Danny Brown - there's more to life than social media - all rights reserved. None of us like to admit we’re weak. None of us like to present the potential of fear to our opponents, always waiting in the wings for us to slip up. And yet… Our opponents are just as fearful. Just as cautious. Just as secretive and unwilling to admit to weaknesses too. Sometimes they hide it better; sometimes not. But why fear weakness? Is it really weakness anyway? One is Just Two Letters Away from Alone.
  • SPIN SUCKS  |  THURSDAY, APRIL 23, 2015
    [Social Media] Eight of the Worst News Release Mistakes
    By Gini Dietrich I am often asked if such-and-such is dead: PR, in general, media relations, or search engine optimization, to name a few. Too many news releases try the storytelling tactic of owned media and fail. It is so much easier to do media relations today than it was 15 years ago. Last month at Social Media Marketing World , I moderated a panel of four fine professionals. On that panel was Peter Stringer, the social media lead for the Boston Celtics. The news release always tops the list. Google now rewards beautiful prose again.
  • GEOFF LIVINGSTON  |  THURSDAY, APRIL 23, 2015
    [Social Media] xPotomac Returns on June 12
    Next up, Gannett’s Director of Social Media and Engagement Jodi Gersh  and Assistant Managing Editor, Video for the Washington Business Journal Jen Nycz-Conner  will discuss how digital media continues to impact the way news is developed and shared. Marketing Andy Gilman code communications content culture Georgetown Jamie Notter Jennifer Nysz-Conner Jodi Gersch Kathy Baird maddie grant Mark Schaeffer marketing media new media Shana Glickfield technology xPotomac We can finally announce xPotomac 15 this June 12. Our keynote this year is author Mark W.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Why social behavior on social media creates opportunities for businesses
    The Cover of Understanding the social in Social Media, developed by Shamim-Ur-Rashid. In my books Understanding the Social in Social Media and Social Success in Social Media , I explain how important it is to use social behaviors on social media, if you want to succeed in marketing on social media. To some degree social behaviors on social media are dependent on the given social media platform you are using. marketing Social Media
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Go Social to Improve Customer Incentives
    Put social media to work. Three ways to use social media to promote. Some ways for you to put social media to use include: Grow your following – First, you should focus on growing your following on social media. The more heavily involved you are in social media, the more followers you will have. Offer incentives to people who promote your brand – This is a unique way to gain more followers on social media and get your brand in front of more people. Social Media Brand marketing Strategy
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] 3 Steps to Turn A Network Into A Community
    Social media may be great at building a network BUT that doesn’t mean you have a community of loyal customers. The issue many small businesses face is that their time investment in social media may bring reach but fails to add advocacy. There are 3 main reasons that social media fails. Social Media Social Networking building a network investment in social media networks of people small businesses social media What is the difference between networks of people and community of advocates?
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Why And How To Submit Your Small Budget Film To Search Engines - Social Media
    Click Here: [link] More: [link] ​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Join Me On TSU - The Social Media Site! As Published At: [link] Internet is a rich and vast resource of information. People living in different parts of the world can search a lot of information with a single click. At Home, On Road, etc. shared below. Over 3.5
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] How to Finally Make Sense of Your Marketing Numbers {Podcast}
    Social Media Imagine this… I convince you to go on a cross-country road trip from my home in Monroe Michigan to Los Angeles. You agree excited that we’ll explore the mysteries of marketing for 48 hours. We load up or snacks and gear into a tricked out RV and get on the road. An hour into the drive, you notice that I’m not maintaining a consistent speed. seem to accelerating and braking almost randomly.  A few hours later you begin to wonder about the gas mileage of our land yacht. You ask when we might pull over for some petro and a bathroom break. How far do you think we’ll get?
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] How to Market with Mom Bloggers
    When the focus is on the blogger’s strengths and audience, adding mom bloggers to a marketing strategy can be exactly what a brand needs to make a spark in the crowded digital media world! Social Media Case Studies audience segmentation blog strategy content marketing strategy influencer marketing mom blogging social media case study Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. The majority of the time, I hear nothing but good things about this type of marketing.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Connecting Your Business Blog with Your Readers (How-to)
    No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Haven’t social media and the web made communication short and precise? Guest Post by  Dan Stelter. Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No comments. No new traffic. No e-mail subscribers. And no phone calls! You You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. Wrong. Well, yes. But,
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Is Technology Going From Useful to Scary
    Sprout Social Shoutout This week’s Sprout Social Shoutout is for my friend, Chuck Hemann. I got to see Chuck briefly in San Diego a week or so ago. Chuck is a brilliant guy, one of the foremost analysts in social media and digital marketing. He has a terrific head for statistics and understanding key performance indicators and really making social media and digital marketing work. You should absolutely be following Chuck Hemann in social media. It’s a new consumer product from Amazon at a price point of $99 (note: now $149).
  • SOCIALFISH  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Association Social Media: Independent Electrical Contractors (IEC)
    In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Our communication team meets regularly and we discuss social media generally: are there any specific things coming up that should get posts?
  • SOCIALNOMICS  |  TUESDAY, APRIL 21, 2015
    [Social Media] Book Review: What Happens on Campus Stays on YouTube
    This book tells students how to change their digital presence to help their future, how to protect their identity online and offline, how to use social media to help their career and provides real life examples of lessons learned by individuals and companies. Social media sites such as LinkedIn, Twitter and Facebook are great for connecting with people. When thinking about preparing for the real world, college seniors think about updating their social media sites by making everything super private in hopes that employers won’t be able to find them.
  • SOCIALNOMICS  |  TUESDAY, APRIL 21, 2015
    [Social Media] Don’t Forget Socializing Your Marketing Strategy
    All kinds of companies are turning to social media to boost their marketing efforts and for good reason. Socializing your company’s marketing strategy can help take each campaign to new heights. With advertising advice in mind, here are just a few reasons why your company should get social with its marketing: Next Level Brand Awareness. Going the social media route means you are putting your brand in the spotlight of an extremely recognizable medium. In fact, according to Pew Research, nearly 75% of all Internet users are on social media.
  • DANNY BROWN  |  TUESDAY, APRIL 21, 2015
    [Social Media] How to Build a Loyal Blog Community With the Power of Give
    How to Build a Loyal Blog Community With the Power of Give originally appeared on Danny Brown - there's more to life than social media - all rights reserved. One of the conversations that often arises when talking about blogs is community, and how to both grow and reward loyalty. Making sure your blog community knows you appreciate them helps in several ways – there’s two way respect between blogger and reader/subscriber/commenter, as well as opportunities for advocacy and blog growth through referral. Loving Your Blog Community. Exclusive Content.
  • SOCIALNOMICS  |  TUESDAY, APRIL 21, 2015
    [Social Media] Social Skills Lead to Better Career Options
    These days the search takes place beyond career fairs and resumes, you’ve got social media to help you. What social media to hit up? Along with the big guys, it’s also good to take a look at some social media that has a smaller following, especially ones with a niche: • If you are in a creative or design industry, use Pinterest. Once you’ve written your blogs, put them out onto your social media platforms, including LinkedIn and you never who they may get to. Jobster is a smaller social network site related to careers.
  • ENGAGING BRAND  |  TUESDAY, APRIL 21, 2015
    [Social Media] 3 Words That Remove Chaos From Your Work
    You work schedule can become too much, after all social media may be a wonderful platform for reaching out to your consumers… but it can also feel incredibly overwhelming. Social Media Your life can feel chaotic. So how can we stop all this chaos? What if this external chaos could be managed to allow us the inner peace in order to start working on our business and not in our business. Well, there is a way. It takes one acceptance of where chaos exists…and it’s this. Chaos is in your head not on your desk. We create chaos. We embrace chaos.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 21, 2015
    [Social Media] Maximize Your Content Creation Commitment
    As social media strategist Gary Vaynerchuk told me , “It’s not good enough to just produce long-form content; you have to put out microcontent to drive awareness to it.” He might write a blog post about a given topic, and also create a video and an animated gif about that same topic—not to mention tweets promoting all of the above, Facebook posts, an audio file, infographics, SlideShares, a short video on Vine to complement a longer one on YouTube or Vimeo, and more. We all know it’s essential to create great (and ubiquitous) content. But the time pressures are real.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 21, 2015
    [Social Media] Quit Renting Your Audience in Social Media
    Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. Why did we move from owned social to leased social in the first place? ” Once a large percentage of our potential customers began congregating in third-party social networks, we began to see these venues as sources of net new customer acquisition.
  • SOCIALFISH  |  TUESDAY, APRIL 21, 2015
    [Social Media] Content Strategy Lessons from Lego: Everything is Awesome, Especially your Content
    This could include blog posts, videos, infographics, social media, etc. This post originally appeared here on the Vanguard Technology blog. ———— Everything is awesome. Everything is cool when you’re part of a team. Everything is awesome when we’re living our dream. My son was playing with his latest Lego set the other night and I had to do a double take (see the photo below): He was building a Lego set… from a movie about building Lego sets. (I think that’s the very definition of “ meta.”). One last bonus tip from Lego.
  • KOKA SEXTON  |  MONDAY, APRIL 20, 2015
    [Social Media] The Best of SocialBiz Hour #SbizHour
    I had the great opportunity today to join Brian Fanzo and Rachel Miller on the SocialBiz Hour Hangout to talk about “who owns social selling ” I couldn’t keep up with the flood of activity on LinkedIn , Twitter and other social media and also stay engaged in the live discussion so I wanted to share some of my favorite tweets from the event. Life at LinkedIn Social Media Tips Social Selling Strategies Thank you Rachell and Brian again for the opportunity. Powered by WP Bannerize.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Social Media] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Much like our IBM webinar from a couple weeks ago, the focus will be on social learning, its value, and how organizations can design successful learning programs to harness their employees’ full potential. Join me ( @ckburgess ) along with a host of excellent social business thought leaders, each bringing their own unique perspective to the topic in order to create a robust, comprehensive discussion. Scott Edwards (@ MainCane83 ), Product Manager, IBM Smarter Workforce, is a champion of social learning at IBM and advocate for the 70:20:10 model of employee learning.
  • TWIST IMAGE  |  MONDAY, APRIL 20, 2015
    [Social Media] Welcome To Mobilegeddon
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Big changes at Google (and big problems for many businesses) are happening this week. The non-news item is this: over 60% of Google''s traffic comes from mobile. What does this mean?
  • CONVINCE & CONVERT  |  MONDAY, APRIL 20, 2015
    [Social Media] 4 Marketing Lessons From the Creator Movement
    With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. Trust is Earned There is a reason why the experts call it earned media. guarantee you that you’ve felt it before—especially on Convince & Convert. I was recently listening to the Social Media Marketing podcast with Mike Stelzner, and he was interviewing Mark Schaefer. What do all of these social networks amount to? They
  • CONVINCE & CONVERT  |  MONDAY, APRIL 20, 2015
    [Social Media] How Big Brands Get Permission to Use UGC
    They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. In fact, they specifically don’t try to make sales when they answer questions on social media because they work very hard to avoid appearing biased. Whether that’s through direct customer service, answering questions with content, or general consumer information, social is used to make the customer experience better.  Listen.
  • SPIN SUCKS  |  MONDAY, APRIL 20, 2015
    [Social Media] How to Ignite Your Brand Ambassadors
    Do you want to generate media coverage? Promote the application process on your website, blog, and social networks. Use traditional media—a news release, direct mail, and emails—to let your customers know about the opportunity. By Gini Dietrich A couple of weeks ago, I spoke at the Kent State University YouToo Conference. After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. What are you trying to achieve? Drip emails.
  • T2 SOCIAL  |  SUNDAY, APRIL 19, 2015
    [Social Media] 5 of the Best SEO Tools Marketers Should Know About
    Just as there has been a proliferation of marketing, social media and management tools, there has been a growth in the number of SEO tools on the market. While some other tools on this list allow for a fairly extensive number of keywords to be researched, programs to be tracked and social accounts to be analyzed, Moz doesn’t offer quite as many. Track up to 20 social accounts (more than Moz), receive extensive competitive analyses and conduct thorough keyword research with Raven Tools. How to choose? The only drawback is found when looking into volume. SEMrush.
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, APRIL 19, 2015
    [Social Media] What Are The Privacy Options For Group On Facebook
    Privacy Options For Group On Facebook: ​ I Work As Freelance Social Media Network Professional And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Join Me On TSU - The Social Media Site! Join Me Here: https://www.tsu.co/PervaraKapadia PervaraKapadia 2. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Add Your Site For FREE! Over 3.5
  • PROBLOGGER  |  SUNDAY, APRIL 19, 2015
    [Social Media] Make Money Blogging for Real: 3 Must-Know Factors
    This is where your SEO and social media marketing (SMM) kick in. This is a guest contribution from Jerry Low. Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip. Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and not very many crack that six figure per month mark. Still, you can make a decent living from blogging, if you know how to go about it. How does AdSense work? General
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, APRIL 19, 2015
    [Social Media] Facebook Testing New Name Pronunciation Feature - Social Media
    Pronouncing a person''s name in a correct manner is one of the key socializing manners. For now, we’re focusing this test on English speakers in the U.S.” So Social Media still has surprises right? Work As Freelance Social Media Network Professional And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Join Me On TSU - The Social Media Site! How many times have you pronounced someone''s name incorrectly. Interesting!?
  • SOCIAL MEDIA NETWORK MARKETING  |  SUNDAY, APRIL 19, 2015
    [Social Media] Why Should You TSU? - Social Media
    TSU the Social Media Network has crossed the 3 million Users mark! For instance on Sunday, 29 March 2015 it was officially announced that on April the 7th will see Meresha debut her EP - New Revolution on new Social Media platform Tsu.co. Join Me On TSU - The Social Media Site! PervaraKapadia ​ I Work As Freelance Social Media Network Professional And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. Over 3.5
  • CONVERSTATIONS  |  SUNDAY, APRIL 19, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015
    Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Apr 12 - 18, 2015 ! Consider leaving a comment! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015 Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015 What’s on Your ’15 Minutes’ Short List?
  • TWIST IMAGE  |  SATURDAY, APRIL 18, 2015
    [Social Media] Six Links Worthy Of Your Attention #252
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Choose Boring Technology - Dan McKinley. "A great manifesto on why we don''t want to be surprised by the tech we rely on." Alistair for Hugh). In the Age of Information, Specializing to Survive - The New York Times. "We''ve always had too much information, apparently. And we''re getting smarter. One answer may be that we simply cope with information by specializing. Hugh for Alistair).
  • DANNY BROWN  |  FRIDAY, APRIL 17, 2015
    [Social Media] There Are 24 Usable Hours in Every Day – How Are You Using Them?
    originally appeared on Danny Brown - there's more to life than social media - all rights reserved. T his is a guest post by Jaclyn Aurore, a New Adult fiction author who – in the name of full transparency – also just happens to be my wife. . Well, it’s been a little while since my last personal blog post. Not bad by my standards…. bared my soul on that post , and I was hesitant to write again. What could I possibly say? But then it occurred to me. My answer was simple: Nothing. Why should I give up anything? But the truth is: time management. Click To Tweet.
  • SOCIALNOMICS  |  FRIDAY, APRIL 17, 2015
    [Social Media] The Future of Social Media Marketing, and the Growth of Video
    The social media industry is incredibly varied, and the tools, resources, and strategies used by top brands and successful companies seem to change every few weeks or months. Whereas memes and pictures were once the gold standard of social media content, video is now poised to become the most successful medium in the coming months and years. And, while we could spend hours discussing the value of video in each component of business, we’ll focus on how it’s currently being used in conjunction with social media. Five Social Video Marketing Tools.
  • SPIN SUCKS  |  FRIDAY, APRIL 17, 2015
    [Social Media] Gin and Topics: A Comedian Royale
    Social Media Top 5 amy schumer anne hathaway avengers ellen family feud gin and topics james corden jennifer hudson jimmy fallon jimmy kimmel kelly dietrich kristen daukas lip sync battle Madonna ralph cipolla the roots By Gini Dietrich. The Avengers comes out in two weeks! You know what that means, right? They are out doing all sorts of publicity stops and all of our favorite shows have them on right now. WHICH MEANS!!!! Robert Downey, Jr., is everywhere! Let’s go with the latter. That means we can have three solid weeks of my boyfriend. Three. Solid. Weeks. Love. 1. 
  • PROACTIVE REPORT  |  FRIDAY, APRIL 17, 2015
    [Social Media] Why SEO is Vital for PR Content
    According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT  1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now  every PR practitioner knows how to do it – and does it on a regular basis. Not so. SALLY FALKOW                                                           LISA BUYER,  CEO THE BUYER GROUP.
  • SPIN SUCKS  |  FRIDAY, APRIL 17, 2015
    [Social Media] The Spin Sucks Inquisition: Benson Hendrix
    Because I’m fairly certain he would hate to be described that way, I will tell you, instead, that he has been called everything from a “social media zen warrior” to the “‘Rowdy’ Roddy Piper of Public Relations,” and a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain.”. That we’re somehow just unethical hired guns who will come in and tell the media whatever lie we’re fed. just can’t tell you the name (Fight Club) or the reason we were both there (Fight Club). Wow, this is a hard one. OK, OK. Nevermind…).
  • JEFF KORHAN  |  FRIDAY, APRIL 17, 2015
    [Social Media] Business Leadership: Moving from Connections to Relationships
    Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world. Of course, the same is true of your social media interactions. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Of course, the same is true of your social media interactions.
  • SOCIALNOMICS  |  THURSDAY, APRIL 16, 2015
    [Social Media] Social Media Managers: How Best to Spend Your Time
    When the average person considers social media, they think about funny videos, pictures of friends, and killing time. However, as a social media manager, the thought of Facebook, Twitter, and other large networking sites comes with different connotations. Social media marketers and managers can learn a lot from studying project management and applying basic principles, such as development of consistent routines and the setting of daily, weekly, and monthly objectives for each task. Social Media Rise and Shine: Your Morning Routine.
  • SPIN SUCKS  |  THURSDAY, APRIL 16, 2015
    [Social Media] Repurpose Content with These Six Tools
    Develop a branded presentation (add social handles, website URL); give each number, step or section its own abbreviated slide; and upload that presentation to SlideShare. Every month the PRSA New Professionals social media chairs host Twitter chats with prominent PR pros. Following each chat, the social chairs embed the #NPPRSA tweets into a Storify post , then embed that Storify post onto the PRSA New Professionals main blog. By Stephanie Vermillion. often wonder if Hermione Granger knew how good she had it. could get used to that. Say what? That’s a superpower?
  • PROBLOGGER  |  THURSDAY, APRIL 16, 2015
    [Social Media] The Only Business Training Resource I Promote Just Opened for Enrolments for One Week
    Numerous times as she spoke I wanted to take notes as she’d been experimenting with techniques I’d not come across before – particularly around Pinterest and social media. Update : this course will be open for enrolments for just over 1 more day. Here’s what you need to know. The Short Story. The Elite Blog Academy is one of the most comprehensive blogging courses I’ve ever come across – and it’s available to enrol in with an early bird offer for just the next 5 days with the coupon code PROBLOG (which saves you $50). Check it out here. The Longer Story.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 16, 2015
    [Social Media] 4 Tips for Sharing Videos On Facebook
    billion users log onto the social network exclusively on their smartphones. Social Media Strategy facebook facebook engagement facebook marketing social media research social media strategy Video video strategy Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos  (highlight to tweet).
  • SOCIALFISH  |  THURSDAY, APRIL 16, 2015
    [Social Media] How to Make Your Organization Seem More Human
    You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. Shoot for your biggest target: real people, not a social media statistic. You already know better than to set your social media feeds on autopilot and walk away, but another great way to monitor consumer involvement with your organization is to run contests and challenges. It encourages awareness of your organization on social media and addresses any potential disconnect.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 16, 2015
    [Social Media] How a High-End Brand Uses Cinemagraphs and Storytelling
    The end result offers an interesting look at how a major brand is using social media to target their customers. Although this campaign isn’t exactly the first of its kind—Mercedes-Benz admitted to a similar test last year —it speaks volumes to how brands are approaching the customer experience across multiple social media channels. Social Media Case Studies ad targeting brand engagement cinemagraph social media case study Social Media Marketing storytelling Instead of being fashionably late, why not lead the pack?
  • SPIN SUCKS  |  THURSDAY, APRIL 16, 2015
    [Social Media] Media Relations: Increase Your Search Engine Optimization
    promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! SEO is the second prong in our media relations approach (the first we covered on Tuesday with brand awareness and the second we’ll cover on June 11 with the lead generation webinar) and it cannot be achieved without the other two prongs. Rather, you are taking your media relations expertise and using it for the front-end work of optimization. Use Media Relations to Increase Your SEO. So let’s talk SEO.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Five Traits Every New PR Professional Needs
    This might be a colleague who needs advice on landing a client, someone just starting out in social media, or a non-profit organization in desperate need of PR. It’s not just about media relations or publicity and social media—it’s about building meaningful relationships with people that count. By Corina Manea. When you ask people what the top things a PR professional should know or learn are, you hear a variety of answers. Whether new or not so new to PR, there are five traits I believe to be essential in 2015 and the years to come. You are not!
  • DEVUMI  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] 7 Cheap Online Guerrilla Marketing Ideas
    Run competitions on your website and social media People have been running competitions for years in the offline world. Running it through your social media sites can lead to shares and comments. Facebook Instagram Twitter YouTube hashtag marketing online marketing social media marketing youtube marketing The guerrilla marketing tactics that you come up with should, as the name implies, be simple, cheap, and easy to do with a small budget. An eBook can be a cheap to produce item as you don’t have to print it up – it’s all digital. See the logo?
  • ARI HERZOG  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Be Wary of Absent Ties
    Someone like Danny Brown  – who I never met but know fairly well through his social media activities and our reciprocal online communication – is a weak tie. Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. These could be former classmates, ex-coworkers, old flames. still do. What about absent ties, though? Thanks for reading.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Three Great Houses of Westeros Show How Social Media Is A Game of Thrones
    And even though in the Social Media world there are no dragons or trials by combat, there’s still something to learn about how to survive and win this game of power. So let’s see what three of the great houses of Westeros can teach us about Social Media Marketing and winning the Game of Thrones on Social Media. In the social media world things are changing fast. Marketing campaigns are going viral within hours, negative comments can spiral out of control and social media campaigns can go terribly wrong.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] 5 People Focused Social and Data Tools You Should Be Using
    If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. It adds the social interaction back to Rapportive in a much more useful way: finding mutual friends instead of the latest (unnecessary) updates. Links to their social profiles. Social updates. People Focused Social and Data Tools You Should Be Using is a post from: Techipedia | Tamar Weinberg.
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content
    Content Marketing Creation Social Media Content marketing is a becoming a game where quality and quantity are prerequisites for success. Creating quality blogs, podcasts, and video content is within reach for most. But filling a calendar with quality content, every month, is breaking the back of most marketing teams.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Podcasting – Another Effective Way to Get to Contractors
    Jay Baer, in a recent episode on Social Media Examiner, said, “There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.” By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words. ” Using podcasts is a way of building brand awareness as well as loyalty.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Building a New Kind of Cruise Community
    Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media. My years in social marketing tell me that, yes, we need to infuse our content with SEO goodness, with keywords and structured data and optimized metadata. He is an entrepreneur, journalist, author, blogger for 14 years, and has spoken on four continents about social media and user-created content.  Lasica.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Who Really Owns Social Selling?
    Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. The obvious answer would be the sales team. Want to learn more?
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Why Google is Going to Dominate TV Ads
    Sprout Social Shoutout Today’s Sprout Social Shoutout is actually two shoutouts. Also, today’s Sprout Social Shoutout is for my good friend Tamsen Webster. ” About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Image via BigStockPhoto.com Google wants to transform television advertising once and for all.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 15, 2015
    [Social Media] Join Ryan Hanley for a Special Author Q&A Today
    In order to participate, all you have to do is: Make sure you have a  Livefyre  account or be ready to sign in with one of your social networks. Livefyre Chat Social Media author Q&A boring content content book content marketing content warfare Ryan Hanley By Laura Petrolino. Content overload, content saturation, content exhaustion…whatever you want to call it, it is no secret that content is everywhere— and a lot of it is bad. Really bad. And very few actually have a strategy behind the content they are throwing out into the universe. What You Will Learn.
  • SPIN SUCKS  |  TUESDAY, APRIL 14, 2015
    [Social Media] Reddit Marketing: Six Tips for AMA Success
    Even more so than other social media outlets, Reddit is notorious for calling out shameless self-promoters. This isn’t just for Reddit AMAs, but all of social media. Reddit Social Media ama ask me anything reddit reddit ama reddit marketing reddit strategy using reddit By Jessica Malnik Successful Reddit marketing is a mystery to many communications pros. In my previous post, I talked about seven ways marketers can leverage Reddit. In this post, I’m going to do a deeper dive into one of those way—the Reddit AMA—or “Ask me Anything.” know, right?
  • PROBLOGGER  |  TUESDAY, APRIL 14, 2015
    [Social Media] Tips for Creating Your First eCourse
    Be organised, set a schedule for the content, make it as social as possible and easy to digest. I’d also have to remind people of that great quote I read before we launched, “obvious to you is amazing to others” The Nitty-Gritty. Social Media. We didn’t think that Clever Cookie required too many social media platforms to support it, as we already had our own assets, but we started a Facebook page and a new website. If an ecourse is something that’s been on your mind, then read ahead. The Overview. And of course I was responding to each of them!
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 14, 2015
    [Social Media] How to Hack Your Efficiency with an Agile Blog Planning Process
    You share your content with social media. Teams have told us that consolidating their content marketing tools for ideas, communication, blogging, and social media with CoSchedule has saved them more than 2 hours per post ! Listen to your audience on social media. Recommended Resources And Reading: Blog Post Headline Analyzer From CoSchedule How To Write Headlines That Drive Traffic, Shares, and Search Results Proof That Emotional Headlines Get Shared More On Social Media 25 Scientifically Proven Ways To Write Better Headlines For Your Blog 7.
  • SOCIALFISH  |  TUESDAY, APRIL 14, 2015
    [Social Media] Best Proofreading Tools for Your Social Media Strategy
    ————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. You are certainly aware that most of your potential customers/visitors are part of one social media platform or another. Clearly, social media users are intrigued by visual content. If you are not the best writer, the following proofreading tools will help you elevate the quality of your text and increase your reputation on social media networks. Slick Write.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 14, 2015
    [Social Media] Boost Online Lead Gen With These 4 Secrets
    Create a social media-friendly form – slide 34 3. Image via BigStockPhoto.com If you’re reading this (or listening via the new Convince & Convert podcast ) you’re probably either creating online forms, or are somehow trying to get people to fill them out. Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. Experiment with form type – slide 32 2.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, APRIL 14, 2015
    [Social Media] Why Should You Be On TSU ? - Social Media
    As Published At: [link] TSU the Social Media Network has crossed the 3 million Users mark! Am sure you are wondering if this is not another Social Media Network to go an post! For instance on Sunday, 29 March 2015 it was officially announced that on April the 7th will see Meresha debut her EP – New Revolution on new Social Media platform Tsu.co. Join Me On TSU – The Social Media Site! Join Me On TSU - The Social Media Site! Here is an example of how Celebrities are utilizing TSU! Do you still wonder if you are to be on TSU ?
  • SOCIALNOMICS  |  MONDAY, APRIL 13, 2015
    [Social Media] A Guide to Leveraging Social Media on Your Website
    A few years ago, businesses could get away with not integrating social media into the design of their website. Social media is a vital part of making your brand visible and driving conversions, and those who fail to jump on board fail to keep up with their competitors. If you want to make the most out of your website traffic, you’ll learn to leverage social media. Social media is one of the largest hubs of activity in the world. Getting social media followers in some form is easy if you integrate sharing plugins into your website.
  • DANNY BROWN  |  MONDAY, APRIL 13, 2015
    [Social Media] Can You Tell Your Story Without Using Words?
    originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Over the weekend, I took my daughter Salem to the local library, where we played games, made little toys, and read books together. My wife was at an event all weekend with her publisher company, and my son was playing at the weekly sports curriculum at our local community centre. Given my daughter loves her books at home, the library was an obvious choice for us to hang out while Ewan did his sports thing (the fact it’s in the same community centre didn’t hurt).
  • SOCIALNOMICS  |  MONDAY, APRIL 13, 2015
    [Social Media] 3 Proven Ways to Use Visuals in Your Social Media Strategy
    Social media posts that include visual elements are inherently more engaging than those that don’t. If you’re looking for ways to drive more customer interaction with your social accounts, we’ve found three ways that you can up your visual game. While it certainly adds value to your social accounts for you to share others’ infographics, why not go a step further and make your own? Social Media Examiner has a helpful guide that shows you how to identify a good topic, gather reliable information, parcel it out into sections, and get it promoted.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 13, 2015
    [Social Media] When the Novelty of Livestream Video Wears Off
    Cameras on smartphones, more bandwidth and mass market adoption of social networking have combined to bring the widespread consumption of rich media. Or as we have grown weary of the average social media tips blog (or article if you prefer). Social Media content live livestream media Meerkat periscope quality stream video webcam Right now people are wowed by the ability to livestream video as they go, most notably in the form of Periscope and Meerkat. But what will happen after the novelty wears off? Perhaps the trend was predictable.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, APRIL 13, 2015
    [Social Media] Twitter Allows Retweets with Comments
    The feature has gotten mixed reactions across social media. Apps Mobile Apps Mobile Marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Twitter retweeting with comments retweets twitter updates Monday, April 6, Twitter revamped its retweet feature. It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc. The downside?
  • TWIST IMAGE  |  MONDAY, APRIL 13, 2015
    [Social Media] LinkedIn Is Still Underrated
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. It has quietly been making acquisitions over the years that include Pulse (which is a major part of how they now deliver some of the best business content out there) and SlideShare , which is a runaway success as a social network for sharing presentations. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show.
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