• MELTWATER  |  SATURDAY, FEBRUARY 25, 2017
    [Social Media] PR and Marketing Tips: Visual Content and Your Brand
    Social media has become a melting pot of white noise. For your brand to penetrate… Read More.
  • SOCMED SEAN  |  SATURDAY, FEBRUARY 25, 2017
    [Social Media] Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?
    Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. In this modern era, social media in the workplace is common, as employees often check their Facebook, Instagram and other social media accounts frequently throughout the day. However, it’s important to exercise restraint regarding what you post on social media, especially if you have a workers compensation claim.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] An Open Letter To Brands: Be Mobile-First. Now.
    Nearly half of all internet advertising is now mobile in the US, with total revenues from online media hitting $32.7bn in the first half of 2016." Many have yet to embrace social media. online media. social media. Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Don't worry! Most consumers don't use us on their mobile devices!". Give it up. could have been shopping for a laptop case. Always. Tinder. Please.
  • SPROUT SOCIAL  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] #SproutChat Recap: Creating Compelling Video Content
    Video needs to be an essential component of your social media strategy. So why aren’t more brands embracing social media video content? When it comes to video and social there are definitely challenges ranging from quality to consistency. When people are consuming social media on desktops or mobile, they don’t usually turn the sound on right away. This week at  #SproutChat , we discussed common challenges for creating video and community members shared solutions for producing more effective video content. SproutSocial A1: On a budget?
  • PROACTIVE REPORT  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] The Future of Twitter
    The one thing you can rely on in Social Media is that there will be change.  The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. This might not be such a bad thing in light of the PewDiePie incident, which highlights just how tricky working with these young social media influencers can be). Online PR digital journalists media online PR social media strategy twitter
  • SIMPLY MEASURED  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] 6 Ways to Bring Social and Content Together in Your Plan
    Do your social and content teams work closely enough together, or do you run on parallel tracks that rarely intersect? If Content Benchmarks: Using Social and Web Data to Set Performance Goals Download. When your content team is regularly informed about what’s performing well (or not) on social, they can create better content for your social team. When your social team is regularly updated about which content requires promotion to fit brand messaging, product offerings, and larger marketing initiatives, they can be more strategic about how they post.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] Gin and Topics: It’s Life Notes and Love Notes that’ll Make You Cry
    Social Media Top 5 adopt a bachelor alina kelly dog bachelor ellen finish the lyric james corden jesse tyler ferguson jimmy fallon mattie dietrich notes period underwear robert irwin sloth steve irwin thinxOn this week's Gin and Topics, you're sure to bawl your eyes out with Notes, and then we'll make you laugh again with Ellen and James Corden. The post Gin and Topics: It’s Life Notes and Love Notes that’ll Make You Cry appeared first on Spin Sucks. Comments OMG. I”m a freaking idiot. wasn't supposed to publish this. by Gini Dietrich Currently wiping away tears.
  • DEVUMI  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] Social Media for Nonprofits: Boost your Followers and Donations
    The birth of social media in the early 2000s has given them a new avenue for that purpose. Using social media for nonprofits can be a challenge to use effectively. The post Social Media for Nonprofits: Boost your Followers and Donations appeared first on Devumi. Uncategorized business facebook marketing hashtag marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategy video marketing youtube marketingRead on to learn how […].
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 24, 2017
    [Social Media] Six Links Worthy Of Your Attention #349
    You get the feeling, with fake news and thousands of Albanian political Twitter bots/agents provocateur, and the implosion of the mainstream media (as reported in mainstream media), and info silos and Milos and alternative facts and that guy I'm not allowed to talk about in our link sharing, that perhaps, perhaps the info revolution of the web might create more societal chaos than (some of us) expected. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Alistair for Mitch). long!)."
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Social Media] 5 Great Pinterest Marketing Resources
    As a visually-oriented social network, highly focused on lifestyle categories, Pinterest can also have a huge impact on your brand position. It’s always helpful to understand the current state of a social network if you’re going to get the most out of your time there. Check out this article. 2 – How to Drive Traffic to Your Website With Pinterest – Social Media Examiner. Social Media Examiner is a wealth of information, and this podcast definitely delivers some extremely valuable tips. Would you be happy to achieve an SEO boost?
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 23, 2017
    [Social Media] 4 eCommerce Lessons From the Top Digitally Native Brands of 2017
    These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement. Increasing Engagement on Social Media. For these brands, the social media experience goes well beyond the e-commerce transaction. By engaging with customers on social, digital brands are able to build stronger and longer-lasting relationships that lead to greater brand loyalty. The retail landscape is changing.
  • KATIE LANCE  |  THURSDAY, FEBRUARY 23, 2017
    [Social Media] Developing an Effective Real Estate Content Marketing Strategy
    Blog content marketing for real estate content marketing strategy placester real estate real estate agent website real estate broker real estate websites realtor website social media tipsIn order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. There are of course many benefits to these tasks on their own, but when combined, you have a content marketing strategy on your hands that’s a recipe for success. 2.What’s your area of expertise? Blog posts. Videos .
  • IGNITE SOCIAL MEDIA  |  THURSDAY, FEBRUARY 23, 2017
    [Social Media] Update on Social Media ‘Buy Buttons’
    It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. User Interest & Mindset on Social. User’s interests have remained low when it comes to buy buttons on social channels. Without interest and support by this key, socially savvy group, buy buttons will continue to struggle. Buy Button User Experience. Future of Buy Buttons.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 23, 2017
    [Social Media] Awesome Association Jobs This Week – February 23
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. These channels include contact centers, email, chat, social media, web and text. Our success lies in our ability to cultivate individual careers as well as partnering with our country’s leading media companies committed to leveraging diversity as a business imperative. The Manager, Social Media represents the National Council brand through social media.
  • AGORA PULSE  |  THURSDAY, FEBRUARY 23, 2017
    [Social Media] 5 Keys toward Creating a Killer Twitter Audit
    While juggling other business demands, it’s easy to neglect your social media accounts. Brand engagement is essential for social media, and rising above the noise is sometimes difficult in a crowded content space. From liking to replying, social media relies on engagement. Is it time for a Twitter audit? Probably so. That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Find out what’s working well and what needs improvement. So don’t wait any longer. Here are five keys to a killer Twitter audit. 1. Review Content Types.
  • SIMPLY MEASURED  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] What True Collaboration in Digital Marketing Looks Like (And How I Learned It)
    Last year we talked a lot about the “de-siloization” of social. Stop doing social in a silo. Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. Just a few weeks ago I was talking with a Director of Social who works hand-in-hand with the Director of Content, and has even established a quickly growing relationship with the Director of Product. Yikes.
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] How to Write a Successful Social Media Proposal: Free Template Included
    For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. Where Does a Social Media Proposal Fit into Your Workflow? View our free social media proposal template doc and simply click “File” and “Make a copy” to edit your own version! What’s the Purpose of a Social Media Proposal?
  • DEVUMI  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] New Report Links Social Media Engagement to Consumer Spending
    Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. The post New Report Links Social Media Engagement to Consumer Spending appeared first on Devumi. Marketing consumer spending Engagement social media social media engagementAccording to research made by the University of Buffalo School of Management, customers were more likely to spend […].
  • JENN'S TREND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] Social Media Tips From HUG17
    For as much as I love speaking at social media conferences, I love attending them just as much. The opportunity to be surrounded by other marketers with fresh, different experiences, is like sending a kid to Disneyland… although I do love me some Disneyland too
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] Snapchat, will it decrease in 2017? Has Instagram won over Snapchat?
    In addition to very expensive advertising media placements in the form of lenses, geofilters and Snap ads that are full-screen vertical videos, Snapchat is also selling Spectacles. appeared first on Ignite Social Media - The original social media agency. The battle lines were drawn last August between Instagram and Snapchat the day Instagram Stories was released. Eerily similar to Snapchat, when Stories first arrived on the scene, a lot of us laughed. We laughed because we all saw it for what it was: a blatant copy of Snapchat’s efforts. Or was it?
  • AGORA PULSE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] How You Should Really Use A Social Media Calendar
    If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Take the tips you learn in an online social media calendar and apply them to something tactile. social media calendar is merely a boxy reservoir of ideas for posting to social. Jot down all holidays you plan to celebrate on social.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] Why Business Is About to Boom for Social Media Agencies
    For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). Today, social media is manifestly visual. Do you need a photographer as part of your social media team? videographer?
  • BUFFER SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] 20 Creative Ways to Use Social Media for Storytelling
    But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’d love to share  20 actionable ways to use social media for storytelling. . To make it easier to navigate this article, the 20 ideas are grouped according to the various social media platforms. learned about this amazing storytelling method on Social Media Examiner. Twitter.
  • PAM MOORE  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates
    Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We have created the Ultimate Social Media Image Sizing Reference Guide that you can download right now , right here ! It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more!
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] The Difference Between Content Marketing and Social Marketing
    What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. And social marketers are incredibly creative  and often produce their own content due to limited resources, as you well know. Social media marketing provides companies with a way to reach new customers and engage with existing customers. Gray area.
  • KATIE LANCE  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] The #GetSocialSmart Show Episode 008: How to Use Facebook Messenger to Rock Your Engagement
    Leave me a comment below or jump on over to our Social Media Forum Facebook group and join the conversation there. Blog facebook for real estate facebook messenger getsocialsmart social media tipsIt’s episode eight of The #GetSocialSmart Show! This episode is all about how to use Facebook Messenger to build better engagement with your clients, and your prospects, and people you want to connect with. I’ve got three quick tips for you today! Would you like a copy of this video’s transcription in an easy to print PDF? Just click the image above.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] How Email and Social Can Win by Working Together
    So how can social and email work together to drive even bigger business wins? With an integrated campaign approach, every message, piece of content, email, social post, and strategy is aligned. Once we locked on the theme, I met with Lucy, our Senior Content Marketing Manager, who also oversees our social programs. In the past i’ve found myself saying, “Oh yeah, what about social?” ” or “Sure, let’s try that on social.” You would be amazed at the things you can partner on that will benefit social and email. Integrated Campaigns.
  • MELTWATER  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] How To Protect Your Social Brand In 2017
    Social media is increasingly how we receive news and communicate with each other. In this… Read More.
  • AUDIENSE  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] [VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?
    This week: we swiftly discuss three developments across the social media industry that all marketers need to be paying attention to, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Carlos Serra. Check back next week for more bitesize tips and insights into the issues facing marketers today, from our clients Truffle Social and The Marketing Store, and from members of the Audiense team. Blog Social Media StrategyWondering what other things to look at and prepare for in 2017, and beyond?
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] 6 Free SEO Tools Social Media Marketers Can Use Too
    Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Or in this case, a social media marketer might get use from some free SEO tools they wouldn’t normally touch. We’ve put together a list of six free SEO tools social media marketers can use as well. 1. Google Analytics is easily one of the best overall marketing tools, not just limited to SEO or social. Google Analytics.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] 7 Essential Negotiation Skills for Bloggers and Marketers
    With 20 years of experience growing successful businesses, he has a passion for implementing strategies that foster growth through marketing, sales, and social media. Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. Negotiation may even evoke as much fear, anxiety, and stress as public speaking. However, bloggers and marketers need negotiation skills as much as they do their creative process. So how can something so simple as an agreement between two parties be so daunting? Reasons Bloggers and Marketers Need Negotiation Skills.
  • PIXLEE  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] Can You Keep Up with These V-Commerce Brands?
    The internet—particularly social media—has rapidly and significantly changed the face of marketing. With new sites, ad platforms, and social strategies always emerging, it can be difficult to keep up
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] The 21 Best Content Curation Tools
    Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. 2) Pocket. social network / curation tool for images. Find
  • AGORA PULSE  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] Should You Hide Comments on Your Facebook Page?
    Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Since social media often acts as powerful word-of-mouth marketing , we want those comments to work in our favor. Negative comments on social media can have very real, very serious implications on your business. Since social media is all about transparency, people may not trust you, leading to a loss of customer loyalty. Self-promotion from other users.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] Trump Rule 5150: Deflect via Freak Out
    Rarely about the actual work performed, bombastic posts and crazy media interactions embellish his accomplishments while often attacking the media corps. In turn, the media scrambles to disprove Trump, and defend themselves. Consider that Trump’s unhinged media conference on Thursday happened at an opportune time for the young Trump Administration. The ultimate live freak-out turned into a media spectacle, dominating every major news network and even causing conservative news source Fox News to rebuke Trump and his team. And it works every time. And persist.
  • SOCIAL SELLING MASTERS  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] A guide on best times to post on social media
    Using social media as a professional may seem like a daunting task. One of the questions I hear a lot is what are the optimal… Continue Reading → Email tips Linkedin Tips Prospecting Social Selling Best Practices TwitterHow much do you post, what should you be posting…the list goes on and on.
  • DEVUMI  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] How to Set up a Twitter Account, and Start Tweeting!
    Beginners Resource Twitter content marketing online marketing social media marketing twitter twitter followersEver since its launch in 2006, Twitter has become an important marketing platform for companies as well as their brands. Today, businesses that haven’t already done so are advised to get onboard and start tweeting as early as they can. To make the most out of Twitter you need to start with a well-built account. […]. The post How to Set up a Twitter Account, and Start Tweeting! appeared first on Devumi.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Think about it. amazon.
  • IGNITE SOCIAL MEDIA  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] Organic Reach Shows Signs of Life | Social You Should Know
    Additionally, Pinterest is once again putting pressure on Google when it comes to discoverability and search, and in case you think all Live video is the same across every social platform, we have created a live video guide to clear up confusion – all in this week’s edition of Social You Should Know. Finally, if you’re interested in reading up on social media news every day, check out our friends at Social Media Current. Although we all thought Facebook organic reach to be near dead, we’re starting to see the first signs of improvement in years.
  • PROACTIVE REPORT  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] 5 Digital PR Tips to Boost Your Business
    GO beyond social media and start a personal relationship with your important contacts. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts. Distribute your content wisely : You need to maximize owned, earned, paid and social media. Post to your social accounts, but take the time to individualize each post so it is created specifically for that platform. Maximize your Online Newsroom : The media and the public are paying more attention to the news section of a company’s website.  Monitor their tweets. 
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] How Videos Can Transform Your Content Marketing Strategy
    Video is on a roll, and it’s evident if you look at any social media network today. Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video. The social network is pushing for its native video features, including Facebook Live and audience targeting, and sees greater value in a one-minute video than a 500 word article. Social media channels aren’t alone, as more business owners and bloggers alike are realizing the many benefits of adding custom videos to their site.
  • SOCIALFISH  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] How to leverage social media to target local users and build brand awareness
    It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . If you are one of the stragglers who has fallen behind the 8-ball and needs to catch up on how to leverage social media better, this post is for you. . We search marketers need to leverage social media to better target local users. We can also use social media to build brand awareness in the right niche markets.  Snapchat may be one of the more rapidly growing social platforms.
  • BUFFER SOCIAL  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]
    huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017! The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview on e of the very best in social media marketing from brands in every industry. Take Bustle , for example, with more than 1.4 Stitcher.
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Social Media] 181: How to Overcome the Challenges of Being a Solo Entrepreneur
    There are so many opportunities and particularly as bloggers in the social media space, do I focus on Facebook or Twitter or Snapchat or blogging itself or podcasting and it can be an overwhelming space to be involved in. Tackling the Biggest Challenges of Being a Solo Entrepreneur with Robert Gerrish of FlyingSolo. In today’s lesson, I have a real treat for those of you who spend most of your working life alone as solo-entrepreneurs. The results were as I suspected – 93% of you work alone on your blogs. As a result for today’s episode I asked Robert Gerrish to join me.
  • JANET FOUTS  |  SUNDAY, FEBRUARY 19, 2017
    [Social Media] On time management and your investment in social media
    Some tips to take a mindful approach to how you are using social media, saving time, sanity and raising your productivity level. mindful social Social Media time
  • PEG FITZPATRICK  |  SUNDAY, FEBRUARY 19, 2017
    [Social Media] 12 Strategic Ways to Use Pinterest Marketing
    Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Share your pins and boards on other social media channels. Tweet your pin and share them on your other social networks where they are relevant. 7. like to see what pins are popular and reshare them on other Pinterest boards or on social networks. Once a pin starts getting some interaction, fan the flames by giving it some social love. 8. Blog Posts Pinterest Social Media how can i use pinterest for my business pinterest for marketing pinterest tips
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 19, 2017
    [Social Media] How To Be Happy, Awesome And Authentic With Neil Pasricha - This Week's Six Pixels Of Separation Podcast
    social media. Episode #554 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, in life, you get lucky. You meet someone that you have always admired, and you become fast friends. I've been with my talent bureau for over a decade (hey Speaker's Spotlight ). Each year they have a holiday party for staff, speakers and friends. always have the best of intentions to go, but I've never been. This past December, I finally went. While standing in the darkish and loud office space, Neil Pasricha came over and introduced himself. Until now.
  • SOCIALLY SORTED  |  SATURDAY, FEBRUARY 18, 2017
    [Social Media] How to Create Animated GIFs that Stand Out
    Animated GIFs and short animated videos are easy to create and grab attention on the newsfeed of your favourite social media platform. Social media zooms past at the pace of the Grand Prix on every platform. Whatever that means…e end result is a snappy video-like animated visual that plays on a loop and can be used on email, websites, or social media platforms with great effect. The end result is a snappy animated visual that plays on a loop and can be used on email, websites, or social media platforms with great effect. 10  Burstio.
  • DIVA MARKETING BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Sprouts Integrates Local Influencer Marketing
    In addition we were given a gift card honorarium to create social content about the event. The invitation to attend this free food demo at Sprouts in the Morningside neighborhood of Atlanta was part of a blogger influencer program affiliated with the Atlanta Food Bloggers’ Society. I was given an honorarium for social media content creation and promotion.  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than "specialty" grocery stores.
  • SIMPLY MEASURED  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] How Social Sharing Fits Into the Customer Journey
    We covered: – Specific social marketing tactics you can use in the different stages of the customer journey. – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages. arketers Are Set to Expand Social Media spend by 90%. As more budget goes to social marketers– according to the CMO Survey, marketers are set to expand social media spend by 90% in the next five years — the expectations for solid ROI  and ROI metrics is only going to rise.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!!
    Social Media Top 5 champagne vending machine gin and topics moet petro colada stephen colbert waffle houseLaura Petrolino has taken over Gin and Topics for another week and renamed it the Petro Colada. This week of the Petro Colada brings us grocery store love songs, an ode to the Waffle House, a little girl's rally cry, and Facetiming babies. The post Gin and Topics: The Petro Colada Lives On!!!!!!!!!!!!!!!!!!!!!! appeared first on Spin Sucks. Related Stories Gin and Topics: Happy, Happy, Happy Gini Dietrich Day!!!!
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Six Links Worthy Of Your Attention #348
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Google Maps: Hyperlapse Around the World - IDEAndo. I'm almost at the point where I take mapping for granted. used to have a sense of direction, and print travel instructions. We've had Google Maps for less than 15 years, and today, everyone with a smartphone and a data plan has the kind of geographic intelligence past military commanders could only dream of. Alistair for Hugh).
  • SPROUT SOCIAL  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] #SproutChat Recap: Productivity for Marketers
    Social media marketers have a plethora of productivity apps and platforms in their tool boxes. This week at # SproutChat , we were joined by  Lolitta Gevorkova , Social Media Specialist at  Evernote. We  discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. But figuring out how to best utilize various softwares and workflows can be challenging. Managing Your Content Calendar. SM moves FAST & organization is key. https://t.co/PPer8VPoba SproutChat. DSreBEhZ1k.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] 4 Ways to Drive Your Digital Strategy with Facebook Video Ads
    You know social media provides essential channels for maximizing digital marketing efforts. Social Media Strategy advertising strategy facebook strategy facebook video ads social media strategy video strategyBut what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. The amount of traffic generated by these ads continues to grow at an astounding rate. At the close of 2014, this figure was only  one billion  per day.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    Ways to Analyze Your Social Media Marketing Performance | Social Media Examiner. When it comes to social media success, it’s crucial to know what’s working and what’s not. Effective Ways to Reduce Social Media Overwhelm | Socially Sorted. This week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy! Writing Techniques that Stir Your Audience to Action | Copyblogger. Emotion, Emotion, Emotion is the new Location, Location, Location. This SEO Checklist = 48.7%
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 17, 2017
    [Social Media] The Big Question: One Thing You Wish You Knew When Starting Out in PR
    Social Media The Big Question build relationships with influencers build relationships with journalists Build Your Network build your personal brand Build Your Personal Brand and Network communications do your homework how to pitch journalists Julia Marvin Kent Lewis mentorship paula kiger PR PR job PR Professionals PR program pr students Public Relations relationship building Sarah Chain Starting Out in PR thought leadership your first PR jobDo you remember what it was like when you started your first professional communications job right out of college?
  • JON LOOMER  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Entrepreneurs: Promoting Products with Email
    pulled from my email list (about 100,000 people after a recent list cleanse), my website traffic (about 200,000 unique visitors per month) and social media channels (well over 100,000 on Facebook). Too much for this blog post, but everything involved with writing content, driving traffic, building an email list and building a social media audience. 1. [NOTE: This post continues a series exploring the topic of entrepreneurship. General Approach. There will be disagreement with my approach. Some will think that it’s too soft, or that I left money on the table.
  • THE REALTIME REPORT  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Welcome To The Video Generation
    Content and social networks are the new currency. The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce. – Do you have a saleable content plan to effectively leverage assets for transmedia storytelling, digital media, ecommerce, shopper marketing? Brands should ensure their resources are well versed in providing end-to-end solutions across social platforms including YouTube.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] How to Increase Your LinkedIn Engagement Without Wasting a Dime
    LinkedIn Social Media bring value to your connections on LinkedIn build relationships on LinkedIn earned media find your audience on LinkedIn how to be creative on LinkedIn how to cut through the noise on LinkedIn How to Hack LinkedIn Engagement Increase Your LinkedIn Engagement LinkedIn algorithm The New York Times Customer Insight Group study there’s no way to hack relationships tips to increase LinkedIn engagement What Actually Drives LinkedIn Engagement? How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? by Steve Sonn.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] 3 Tips for Using Digital Marketing Assets on Social Media
    In a perfect world, we’d create beautiful, engaging, social-first content for all our brands’ social channels. Here are a few tips to make digital marketing assets shine on social media. This is a case where more is actually better and will give you greater flexibility to tailor these assets for social. This is social, so you only have a few seconds to capture your audience’s attention before they keep scrolling through their feed. Want to take your social content to the next level? Get your hands on the raw assets. Crop, edit, rotate, repeat.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] Hot Nonprofit Marketing Jobs This Week – February 16
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Founded in 2005, we have been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets. Additionally, the Foundation Relations Manager will support CCF through social media, marketing and web site updates. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is?
  • BUFFER SOCIAL  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
    Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers. 12) 73% of marketers plan on increasing their use of videos ( Social Media Examiner , 2016).
  • AGORA PULSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] How This Ecommerce Company Manages Social and Saves Tons of Cash
    They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Keeping Up With Social Media. Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. Monitor and engage with their audience on their social media channels without the resource of a dedicated team member.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] How to kick start a social employee advocacy program
    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill,2014). Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingSince then, the evidence […].
  • LAUREL PAPWORTH  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Why you should Block people and your Community responsibility
    Facebook Online Communities Social Media Australia block blocking censorship social media trolls TwitterBlocking People on Facebook: It’s not censorship -they are free to continue talking bollocks – I am exercising my freewill to say enough is enough.  I belong to some pretty atrocious Facebook groups. Anti Muslim, anti gay, anti-anything not white, male and with a gun. Cos I’m nosey. About humanity. Plus it meant I knew Trump would be voted in LOL. Why are you friends with them? Then there’s the others. And then I do. Move on. different day).
  • THE REALTIME REPORT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Three Reasons To Invest In Patient Feedback Management Solutions
    In today’s social media driven society, patients are progressively vocalizing their experiences and frustrations across multiple online platforms. Three Reasons To Invest In Patient Feedback Management Solutions By Sabrina Egan. In the last several years, the healthcare industry has seen an increased focus in online patient reviews. With the continual development of the healthcare industry’s online presence, it’s imperative for physicians and healthcare facilities to understand the advantages associated with patient feedback management solutions. Monitoring Online Reputation.
  • AUDIENSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] [VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing
    This week: three tips for establishing or increasing meaningful engagement in your social activities, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Andy Vale. Want to take this further and dive into ROI from your social media marketing? Check back next week for more bitesize tips and insights into the issues facing marketers today, from our clients Truffle Social and The Marketing Store, and from members of the Audiense team. Blog Social Media StrategyTuck into our recent blog on the subject.
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] 9 Tips on How to Get More Subscribers: A YouTube Guide
    Just like any other social network, YouTube has its own space for businesses to create communities. In case you’re curious, YouTube subscribers are exactly like your other social media followers. With the right social media marketing techniques, you can increase the viewership and following of your channels. Consistency is always key with any social network. The beauty of social media is you have a lot of flexibility with the content you can publish. Instead, try to plan out YouTube content within your social media calendar.
  • JENN'S TREND  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Use Hashtags to Find Your Target Audience on Instagram
    Instagram instagram instagram audience instagram followers instagram for business instagram hashtags instagram marketing instagram strategy instagram success social media social media marketingIf you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. They’re abundant! And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […].
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] The Truth About How Often to Post in Social Media
    How often should I post to social media? You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? Every single one of these reports ignores an unassailable certainty about success in social media marketing: Social media posts that succeed are those that are worth posting. Will Roe v. Wade be overturned? It’s good stuff.
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] 5 reasons nonprofits have an advantage when it comes to social media
    Regardless, imagine my surprise when I read this post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Because while, yes, there are some real truths in that post and managing social media and/or online communities for nonprofits absolutely has its challenges, there are also some real upsides. Nonprofit social media managers get to deal with people who are passionate about their cause. 
  • AGORA PULSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] What You Need to Know About The Twitter Explore Tab
    Trending topics remain a great way for creative social media managers and digital marketers to tap into key events and connect with our audience. Pew Research Center found that 62% of US adults get news on social media and 59% of Twitter’s users use the network as a major news source, outranked only by Facebook. social media management Twitter management Twitter twitter explore twitter momentGet the latest news, see what’s trending and effortlessly find what you are looking for. That’s the dream, right? GIF source. Trending content.
  • KATIE LANCE  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] The #GetSocialSmart Show Episode 007: How to Create Meaningful Engagement
    Alright, I’d love to hear from you what questions do you have about social media? Leave a comment below or jump on over to our Social Media Forum Facebook group. It’s episode seven of The #GetSocialSmart Show! This whole month is about showing the love. This particular episode is about meaningful engagement. How do you create meaningful engagement with your clients, your potential clients, your prospects? How do you show them the love? All right, I’ve got three quick tips for you today. Tip number one, is be intentional. Guess what? Get organized.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] 5 Ways to Reach Your Audience on #ValentinesDay
    Using Simply Measured’s social listening tool, we have tracked #ValentinesDay for the past few weeks to understand what is driving the conversations around Valentine’s Day this year. Top Trends Within the #ValentinesDay Conversations Powered by Simply Measured’s Social Listening. This is not a surprise, as more and more consumers shop online and look to their peers on social media to find gift inspiration. Let’s look at some of the strategies being used by advertisers on social media this Valentine’s day. 1. Partnering with Influencers. https://t.co/ddxRlNbFEp
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] 5 Ways to Reach Your Audience on #Valentinesday
    2016 Social Marketing Planning Guide Download. Using Simply Measured’s social listening tool, we have been tracking #Valentinesday for the past few weeks to understand what is driving the conversations around Valentine’s Day this year. Top Trends Within the #Valentinesday Conversations Powered by Simply Measured’s Social Listening. Let’s look at some of the strategies being used by advertisers on social media this Valentine’s day. 1. Social media advertisers realize that people don’t just shop for their significant others on Valentine’s Day.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] It's Not Easy To Be A Loving Brand These Days
    We have never lived in a more politically-driven and open-social environment at the same time. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). Social media (and the openness that it brought) truly empowered a brand's values to come alive. It was less about being a brand on social media and much more about how to be a brand in a community with others. media. media organization. social era. brand.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Social Media Reporting Tips (From Your Boss)
    2017 Social Marketing Planning Guide Download. I’m not a social media manager. In fact, I don’t even directly manage our social media manager. But I do manage our social media manager’s manager. I’m twice removed from social media, but that doesn’t mean I’m ignoring it. And if you’re a social media manager, it’s likely your boss isn’t either. Let me get the elephant in the blog post out of the way and just say that yes, Simply Measured is a social media analytics company. Social Media
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Social Media Reporting Tips (From Your Boss)
    2017 Social Marketing Planning Guide Download. I’m not a social media manager. In fact, I don’t even directly manage our social media manager. But I do manage our social media manager’s manager. I’m twice removed from social media, but that doesn’t mean I’m ignoring it. And if you’re a social media manager, likely your boss isn’t either. Let me get the elephant in the blog post out of the way and just say that yes, Simply Measured is a social media analytics company. Social MediaWhat’s next?”
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers
    Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand. Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks. Related Stories Attribution Modeling: The Hot Knife Through Big Data Align Sales and Marketing through Effective Sales Enablement Ask These 15 Questions to Improve Your Buyer’s Journey.
  • AGORA PULSE  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] How to Repurpose Your Best Social Media Content
    Sometimes, instead of grasping at straws, your best bet is to repurpose your best performing social media content. Knowing the best ways to repurpose your best social media content is key to getting consistently good results. In this post, we’re going to look at how to repurpose  social media content and which content you should choose. Repurposing social media content doesn’t mean copying and pasting great statuses into your scheduling tool (though, technically, you can do this). social media management Social Media Marketing
  • IGNITE SOCIAL MEDIA  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] A Comparison of Social Media Live Video Platforms
    As interaction is what social media is all about, this is a hugely important one for live video. The post A Comparison of Social Media Live Video Platforms appeared first on Ignite Social Media - The original social media agency. Video Marketing Best Live Video Platforms Comparing Live Video Platforms Facebook live video Instagram Live Video Live Video Feature Live Video Platforms Periscope Live Video Social Media Live Video Top Live Video Platforms Twitter Live Video YouTube Live VideoPaid Promotion. This is a big one.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] How to Schedule Instagram Posts Through Sprout Social in 6 Easy Steps
    Instead, businesses on social media need a tool that is not only flexible, but time and cost efficient. Just as you would on any other social media channel, learning how to schedule Instagram posts has become a vital role for strategists. However, having ideal Instagram scheduling leads some marketers to invest in multiple social tools. We’re here to nix that and show you how to schedule Instagram posts with Sprout Social so all of your social media engagement, publishing and analytics tools are all in one place. Want to give it test run?
  • PROBLOGGER  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] Setting Up Your Browser to Increase Your Productivity
    Continue where you left off – while you may think it saves you time to use this option because it opens up everything you had open last time, it can be a distracting option especially if you have left your Gmail or social media open in tabs. 2. As bloggers we spend most of our work time staring at our browser. How we have a browser set up can have a significant impact on our productivity in two ways: It can help us eliminate distractions. It can help up keep focused on our key activities. Set your browser start up page. How many tabs do you currently have open in your browser?
  • BUFFER SOCIAL  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
    According to Gary Vaynerchuk , a well-known entrepreneur and social media marketer: These takeovers are not only fun, but are also a great example of a 50/50 value exchange —a partnership that’s mutually and equally beneficial. Driving social engagement. Example: Last year, Brian Fanzo , millennial keynote speaker and change evangelist, took over Buffer’s Instagram Stories to share social media and community building advice. You can also promote it on your other social media channels (e.g. Step 1: Getting the media files. Wrap up.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] How to Find Your Dream Job
    How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here. The post How to Find Your Dream Job appeared first on Spin Sucks. Related Stories I Work for Spin Sucks and I Am Not a PR Expert The Six Criteria Necessary for Professional Growth Create Your Own Online Courses with Teach and Grow Rich. entrepreneur Professional Development andy crestodina Are You Ready to Find Your Dream Job?
  • SOCIALLY SORTED  |  TUESDAY, FEBRUARY 14, 2017
    [Social Media] 3 Effective Ways to Reduce Social Media Overwhelm
    Are you in social media overwhelm? . In this post, I share 3 ways to help reduce social media overwhelm and get back on track to being more productive and using social media for results.  . When it comes to social media overwhelm, we all experience it. More and more social media platforms, tools and “latest things” are introduced every day – how can you keep up? The key is to find the way that YOU are best able to use social media to get results. the social media. for now!).
  • THE REALTIME REPORT  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Emotional or Light Hearted Commercials: Which Do You Identify With?
    We leveraged our social media analysis to dig a bit deeper into the core demographics and social behaviors of the consumers who engaged with these brands. Interestingly, nearly three times the number of social media users engaged with brands associated with emotional commercials rather than the brands tied to more humorous TV spots. Our analysis revealed more than 52 percent of the consumers who interacted with these brands on social media were women, and nearly 28 percent fell between the ages of 26 and 35. By Jordan Takeyama. They were also 1.91
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital
    Get Schooled –which was just made part of the FastCompany Most Innovative Companies list  for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Social Serves Its Own Purpose. While social certainly plays a role in directing traffic to the site, it also serves a unique purpose for Get Schooled: We use social to layer in a personality and connection to what our students are going through. Not enough social promotion? 5.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital
    Get Schooled –which was just made part of the FastCompany Most Innovative Companies list  for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. Social Serves Its Own Purpose. While social certainly plays a role in directing traffic to the site, it also serves a unique purpose for Get Schooled: We use social to layer in a personality and connection to what our students are going through. Not enough social promotion? 5.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] How to Fill the Gaps in Your 2017 Social Marketing Plan
    You did this so that your social marketing plan for 2017 would be more effective, push the envelope, and be easier to execute. How to Create a Monthly Social Media Report Download. If you haven’t woven listening into your 2017 social marketing plan, now is the time to start. Listening allows you to: Distill your data into themes that take the guesswork out of social conversations. What you do on social plays a role at every point in the buyer’s journey – all the way from awareness to decision. Now you’re executing. So what do you do?
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] How to Fill the Gaps in Your 2017 Social Marketing Plan
    You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download. If you haven’t woven listening into your 2017 social marketing plan, now is the time to start. Listening allows you to: Distill your data into themes that take the guesswork out of social conversations. What you do on social plays a role at every point in the buyer’s journey – all the way from awareness to decision. Education & Analysis News & Events Social Media
  • IGNITE SOCIAL MEDIA  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] How to Leverage Photo Shoots for Social Media Content
    They say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. The post How to Leverage Photo Shoots for Social Media Content appeared first on Ignite Social Media - The original social media agency. Ready to create stand out content? Read on for our top 5 tips on how to make the most of your photo shoots. Capture Video. Need some tips for venturing into video? We’ve got you covered.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Attribution Modeling: The Hot Knife Through Big Data
    Related Stories Mobile Marketing: Use the Four Media Types in Promotion Ask These 15 Questions to Improve Your Buyer’s Journey What Star Wars Teaches Us About Content Marketing and PR. What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more. The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks.
  • SPROUT SOCIAL  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Relationship Advice That Will Help Increase Brand Loyalty
    Sometimes we forget that social platforms are just another way to communicate with customers, potential customers, partners, vendors and brand advocates. Speak on social as you would if you were face to face with any of of these people. Use a social media dashboard that can keep you apprised so that you can respond quickly. 3. Talk with your customers one on one, wherever they are whether that be on social, in store or via email. Maybe that means branching out to a new social platform where you know your audience lives. Mind Your Manners. Speak Up.
  • IGNITE SOCIAL MEDIA  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] Increased Instagram Ad Engagement and Hot Stats from the Super Bowl | Social You Should Know
    Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. Quick Social Super Bowl Stats from MarketingLand. The post Increased Instagram Ad Engagement and Hot Stats from the Super Bowl | Social You Should Know appeared first on Ignite Social Media - The original social media agency. If you don’t stop and look around once in a while, you could miss it.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] The Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. If you abide by a different philosophy (large media platform, strong user base, strong technology, a part of our cultural fabric, etc.), digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Is Twitter dying? Twitter is not dying. flying cars. airbnb.
  • SPROUT SOCIAL  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] 3 Steps for Successfully Selling on Instagram
    Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. One 2016 social media marketing report found that of the brands on Instagram, 51% are business to consumer (B2C) while only 33% are business to business (B2B). What is especially significant here is half of Instagram users are on the network daily. We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands. Click below to jump to each step: Decide on Your Sales Metrics. Set Your Profile up for Sales.
  • WEBBIQUITY SMM  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. ” — Buffer Social.
  • BUFFER SOCIAL  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]
    Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. huge thank you to Sunny  for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to rock their video marketing strategy in 2017! What type of video content works best for social media. The Science of Social Media is proudly made by the Buffer team.
  • PROBLOGGER  |  MONDAY, FEBRUARY 13, 2017
    [Social Media] 180: 7 Types of Facebook Live Videos that Grow Your Audience, Build Your Brand and Make Money
    Last year at Social Media Marketing World, at the end of every day, I would get on and do a Facebook Live video for my followers of here’s the top five things that I learned at Social Media Marketing World this year. The last type of video that I’m keen to experiment with, I’ve seen social media examiner do this a number of times, is where they give their Facebook Live access to a guest presenter. Ways to Use Facebook Live to Grow Your Blog. We’ve seen Facebook continue to develop it over the last 12 months. Zoom Webinar Tool. Full Transcript.
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