• SPROUT SOCIAL  |  FRIDAY, JULY 22, 2016
    [Social Media] #SproutChat Recap: Social Media & Marketing Resources Roundup
    All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks. and social media examiner; and just anything that catches my eye on twitter #sproutchat. A1: I visit my Feedly list for social media multiple times a day: https://t.co/u8r7OZtHIv SproutSocial A1. sproutchat. SproutChat.
  • SPIN SUCKS  |  FRIDAY, JULY 22, 2016
    [Social Media] Gin and Topics: FLOTUS Carpool Karaoke
    Social Media Top 5 baby bachelorette baby imitates rocky bob ledrew carpool karaoke cat riding scooter flotus jame corden Michelle Obama missy elliott olympic team otc rocky balboa team usaOn this week's Gin and Topics, we have FLOTUS singing carpool karaoke with James Corden, a cat riding on the back of a scooter, a Rocky baby, and more. The post Gin and Topics: FLOTUS Carpool Karaoke appeared first on Spin Sucks. Related Stories Gin and Topics: The Rock Eats Pop Rocks Gin and Topics: The Baby Bachelorette Gin and Topics: Girl Asks Step-dad to Adopt Her.
  • SIMPLY MEASURED  |  FRIDAY, JULY 22, 2016
    [Social Media] What Every Social Media Intern Needs to Know
    My name is Audrey, and I am the Social Media Intern at Simply Measured! I’m going on my fourth week here, and I couldn’t have picked a better place to spend my summer. I’m Audrey! I’ll be a Senior at the University of Washington this fall. Social media has definitely been an interest of mine, but I didn’t just want any social media internship. didn’t want a company to hand me their social because I was a millennial, and apparently “we know this stuff.” social campaign doesn’t just happen overnight.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2016
    [Social Media] Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World
    Currently, he is the Global Content and Social Media Marketing Lead for LinkedIn (now, based in London), he has his own professional rock n' roll photography business called, Rock n' Roll Cocktail  (can't wait to see his photo book and buy some prints from him), and he also hosts a fantastic podcast for LinkedIn titled, The Sophisticated Marketer's Podcast (which has a slant towards the B2B side of business). I was excited to be a guest on his first episode that was recorded out of his UK studio. Why are brands still struggling to demonstrate ROI for social media?
  • PROBLOGGER  |  FRIDAY, JULY 22, 2016
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    How to Discover Your Customer’s Favourite Social Media Platforms | Copyblogger. Startups that are Killing it on Social Media | Entrepreneur. If you need a little inspiration in the social media department (who doesn’t – I feel like I’ve seen/tried/done it all, what’s new?!). 95 Awesome Social Media Facts You Should Not Ignore | Jeff Bullas. Still shaking my head over that WordPress tip I HAD NO IDEA EXISTED. This changes everything – and means my workload is lighter. AWESOME. Have a great week! Farber.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JULY 22, 2016
    [Social Media] Native Instagram Analytics Are Here…Sort Of
    If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. The post Native Instagram Analytics Are Here…Sort Of appeared first on Ignite Social Media - The original social media agency. It’s taken four years for a native analytics offering from the tool, but it’s here! Instagram Insights. The Good: Instagram Insights Exists! Instagram Post Metrics. metric options.
  • WAXING UNLYRICAL  |  FRIDAY, JULY 22, 2016
    [Social Media] 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
    such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). So, for example, if your strategy includes media relations, general social media, influencer outreach, and paid media, you’ll create a set of tracking links for EACH of these types of media.
  • SOCIAL MEDIA MARKETING  |  FRIDAY, JULY 22, 2016
    [Social Media] How B2B Social Network Enhance Your Business Brand
    So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Even if you are an experienced internet marketer, then also for selling your product, the B2B social network will definitely help you to achieve a great visibility for internet with B2B networking sites. One of the biggest advantages that you could have with a B2B social network for business is that it will give you a customer base that eventually grows in a very little time and effort on your part.
  • SPIN SUCKS  |  FRIDAY, JULY 22, 2016
    [Social Media] The Spin Sucks Inquisition: Ken Jacobs
    FollowFriday follow Social Media high holy days jacobs communications consulting jacobs executive coaching skymall tony awardsOn today's Spin Sucks Inquisition, we host Ken Jacobs, an executive coach who has loads of experience in the PR industry and in helping firms grow. The post The Spin Sucks Inquisition: Ken Jacobs appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Lara Wellman The Spin Sucks Inquisition: Kimberly Crossland The Spin Sucks Inquisition: Andrew Mclaren.
  • DEVUMI  |  FRIDAY, JULY 22, 2016
    [Social Media] Pinterest Content Marketing for Repins and Like Love
    Every social media platform has that key metric which helps you build your account, and your audience size. When it comes to Pinterest content marketing that key metric is your repin and like numbers. Those two statistics will shape how quickly your content spreads, and how well it attracts attention to your content. This article […]. The post Pinterest Content Marketing for Repins and Like Love appeared first on Devumi. Pinterest Tutorials
  • TWIST IMAGE  |  THURSDAY, JULY 21, 2016
    [Social Media] Six Links Worthy Of Your Attention #318
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . We built voice modulation to mask gender in technical interviews. Here's what happened. Interviewing.io. This by way of Tim O'Reilly , who joined us at Startupfest last week. The outcome isn't exactly what you'd expect -- and it's important." Alistair for Hugh). Case for Email Etiquette - Paco Nathan - Medium. Paco is nothing if not thorough (and funny as hell)." Alistair for Mitch).
  • PAM MOORE  |  THURSDAY, JULY 21, 2016
    [Social Media] Future of Social Media Report with Jason Keath CEO of Social Fresh
    To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. The only one guarantee we have in the social and digital world is change. Would you like to know this about your peers… What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? Most popular social media software platforms?
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JULY 21, 2016
    [Social Media] Best Practices for Managing a Crisis on Social Media
    With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. While it may be tempting to “pay tribute” to someone’s death, or even create a social post “in support of” a particular tragedy as a brand, resist the urge. During a tragedy, individuals on social media channels don’t care about hearing from your brand.
  • SPIN SUCKS  |  THURSDAY, JULY 21, 2016
    [Social Media] Five Reasons Working For a Small PR Firm is Good For Your Career
    Agencies Communication build a personal brand on social media career goals communications strategy Corporate America crisis communications diversity in the workplace event management keep networking learn how the business is led learn on-the-go learning opportunities media relations PR firm PR Professionals small agency small firm small PR firm social media strategy and management start your career in a small firm teamwork virtual company work on different projects at a timeWorking for a small PR firm gives you an amazing opportunity to learn…a lot! It's true.
  • BUFFER SOCIAL  |  THURSDAY, JULY 21, 2016
    [Social Media] 7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
    This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged. If you’re eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now. 1. NASA also makes GIFs for its recurring social features.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JULY 21, 2016
    [Social Media] 5 Tips for Creating High-Quality Social Media Content at a Low Cost
    It needs to be effective and engaging and it needs to break through the noise that’s blasted out on all your fans’ social channels 24/7. Stock can be a dirty word in the current social world, where our audiences crave authenticity, but if you search free stock websites with a vision in mind, you can make it work to your advantage. Get more life out of your social media content than Madonna’s gotten out of her career. Social media content isn’t meant to be overly-produced or overly-edited. Search Free Stock Websites. No budget? No problem. Coffee.
  • PROBLOGGER  |  THURSDAY, JULY 21, 2016
    [Social Media] PB134: How to Decide if You Should Start on a New Social Network or Medium
    How to Decide if a New Social Network or Medium is Right for You. Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. People are wondering if they should get on different social networks or take advantage of new mediums. Ultimately, the sustainability of your business hinges not on what you do in the short term on the social networks you’re on, but on whether you can hook people into a long term relationship. Same can be said for different social networks. My Audience?
  • AGORA PULSE  |  THURSDAY, JULY 21, 2016
    [Social Media] Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
    Facebook Advertising social media management facebook ads facebook advertisingDo you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Here are these nine simple timesaving tips that will save you  dozens of hours each month. 1. Name Your Facebook Advertising Campaigns Well. The first way to save time is to write descriptive campaign names. Name Your Custom Audiences Wisely.
  • SIMPLY MEASURED  |  WEDNESDAY, JULY 20, 2016
    [Social Media] The Most Talked-About Topics at the Republican National Convention 2016
    Social media users started comparing Mrs. Trump’s speech with Michelle Obama’s at the 2008 Democratic Convention, which drove the Republican hashtag #RNCinCLE to a peak. On Facebook,engagement for the Republican fan pages peaked between 8-9PM during the prime time speeches: Top Social Media Posts at the Republican National Convention. These are the top social posts, Facebook and Twitter included, at the Republican National Convention so far: Total Engagement – 317K. Such a great honor to be the Republican Nominee for President of the United States.
  • KATIE LANCE  |  WEDNESDAY, JULY 20, 2016
    [Social Media] How Do You Know When to Post to Social Media in the Moment (and When to Schedule It Out?)
    It’s the age old question in social media – post in the moment or wait and post later? How about scheduling or posting later?  I look at our marketing calendar to get a sense of what type of content we want to share on social media; what webinars or events do I have coming up that I’d like to promote, what blog posts are we publishing that we’d like to share, etc. Some of my favorite social media scheduling tools include Buffer, Sprout Social, Meet Edgar (pictured above) and HootSuite. Or, schedule posts in advance?
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JULY 20, 2016
    [Social Media] New Twitter Updates Allow for Easy Account Verification
    As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. The post New Twitter Updates Allow for Easy Account Verification appeared first on Ignite Social Media - The original social media agency. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. Without further burying the lede: The big news from Twitter yesterday is that now, users can apply directly to Twitter for verification. Seriously. Just don’t.
  • SIMPLY MEASURED  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 10 Social Lessons for B2B Companies
    The social media landscape is ever-changing, and so is the way people are making buying decisions. Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. 1. If you have difficulty finding social media content, it may be easier to publish a blog post in lieu of creating a page on your website (depending on your internal structure and resources). 2016 Social Marketing Planning Guide Download. Get Blogging.
  • YMARKETINGMATTERS  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Twitter Basics: How To Get Started On Twitter For Business
    Like any social network, what you get out of Twitter is based on what you put in and how active you are. Before You Start. (1) Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. Use the social media content rule: ⅓ of content shares ideas and stories from thought leaders and other sources. ⅓ is original brand content. ⅓ of content promotes business and converts audience. NoStigmas  or  @MenStopViolence ), or are you part of an organization that would like to start a social media presence using Twitter (e.g. Branding.
  • SOCIALLY SORTED  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Canva for iPhone – Design Like a Boss Wherever You Are
    In this post, I break down the features of the new Canva iPhone App and how it will leverage your DIY Design for better Social Media Strategy. You’ve heard me talk about visual content creation tools on Socially Sorted a LOT.    Here,    here  and most of all  here , … I love sharing new and time-saving visual design tools with you. The post Canva for iPhone – Design Like a Boss Wherever You Are appeared first on Socially Sorted. Tools Visual Social Media Canva visual contentDo you want to have design at your fingertips? Until now!
  • JENN'S TREND  |  WEDNESDAY, JULY 20, 2016
    [Social Media] How Pokemon GO Can Boost Your Social Media Strategy
    If you’ve so much as turned on the news or logged onto social media for 5 minutes recently, you’ve heard of Pokemon GO. Which is why I’m writing about it. I am not one to jump… The post How Pokemon GO Can Boost Your Social Media Strategy appeared first on Jenn's Trends. Social Media digital marketing geo-tagging improve social media online marketing social media social media manager social media marketing
  • PROBLOGGER  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Why LinkedIn is the Only Social Media I Use
    Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio. As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use. The post Why LinkedIn is the Only Social Media I Use appeared first on ProBlogger.
  • PROBLOGGER  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Why LinkedIn is the Only Social Media I Use
    Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio. As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use. The post Why LinkedIn is the Only Social Media I Use appeared first on ProBlogger.
  • RAZOR SOCIAL  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 15 Awesome Social Media Apps for iPhone
    Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. Some applications will just waste your time and some will benefit your business.   The applications we have selected below will make you more effective on social media. Manage your social media presence. If you want a more comprehensive tool for managing social media, a lot of the social media management tools, such as Agorapulse or Hootsuite, provide mobile versions of their management tools.
  • BUFFER SOCIAL  |  WEDNESDAY, JULY 20, 2016
    [Social Media] These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t
    Sharing to Buffer’s main social media accounts. If we promote our Medium posts across our social media channels , we’ll get additional reads because the Buffer social channels reach a wider audience than the Medium channel. The initial hypothesis was that if we promote our Buffer medium posts across Buffer social media channels, we’ll get additional reads because the Buffer social channels reach a wider audience than the Medium channel. . These posts were very social media focused, which usually does pretty well with our audience.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JULY 20, 2016
    [Social Media] How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds
    The post How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds appeared first on Ignite Social Media - The original social media agency. We all have experienced the buzz and seen the pretty sweet 360 video posts that have been posted to Facebook. Although Although they are very cool and engaging – they can involve a large investment in time and dollars to create. If Step 1: Begin by shooting a panoramic image on your phone. You’ll want to find a location that offers an interesting visual experience – like a park, a beach – or even your office!
  • KIKOLANI  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Google Index: 6 Ways to Get Your New Website Added Fast
    If you don’t want to go the guest post way, you can link to your website through other methods, like social media, Q & A forums and submitting press releases. Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. It could be immediate, but it could also take 9 months (worst case scenario, but you get the picture…). Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. Google indexing factors. In other words, how many links come to it. Method.
  • SPROUT SOCIAL  |  WEDNESDAY, JULY 20, 2016
    [Social Media] The Ultimate LinkedIn Lead Generation Guide
    Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Generally speaking, social media is not the place to hard sell your products and services. In order to make sure your posts are getting in front of the right people, you can use Sprout Social’s audience targeting feature for LinkedIn. When it comes to social media advertising , Facebook is known as the top dog. After all, it’s the top social network for B2B marketers.
  • PROACTIVE REPORT  |  WEDNESDAY, JULY 20, 2016
    [Social Media] Content and Links – Google’s Top Ranking Factors
    After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( Or we should be)  All we have to do is adapt our process so that every piece of content that gets published has a link back to our site, blog or newsroom in it. And pitch content to influencers other than the mainstream media. Read SMART News : How to create branded content that gets found in Search and shared on Social Media. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Watch this video.
  • AGORA PULSE  |  TUESDAY, JULY 19, 2016
    [Social Media] You Know You Need These Facebook Live Tips
    With live video being the hottest trend on social media, Facebook Live has become an important part of a page’s marketing strategy. In Use other social media platforms (like Twitter) to let people know you will be going live.  Or you can create a schedule and continually train your audience to know you’ll be going LIVE at a specific time. Share with your viewers that if they want more behind the scenes and tips they can follow you on a different social platform (such as Instagram). But where do you start? Before You go Live. People are busy.
  • SIMPLY MEASURED  |  TUESDAY, JULY 19, 2016
    [Social Media] The 5 Biggest Changes to Visual Content on Social
    As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Future of Social Download. Visual social media content has evolved its form in the past year, and the following five developments have been the biggest drivers of that change. Since then, Facebook Live has become an integral part of the way that we consume content on social. Education & Analysis Social Media” This is not news. March 2015:  YouTube Goes 360. Source: Adweek.
  • KOKA SEXTON  |  TUESDAY, JULY 19, 2016
    [Social Media] My End of Tour. #LinkedInLife
    Literally. I had become one of the most vocal people in the sales industry about it’s potential. I led a social selling movement initially with no data but a solid belief that this was the right thing to do. Social selling became my new religion and I spread the gospel every chance I could. Transformation of company. I was the first person at LinkedIn focused on social marketing in the B2B businesses. The social channels @linkedinselling then were barren wasteland. The team built a lead generation machine and LinkedIn was becoming synonymous with social selling.
  • SIMPLY MEASURED  |  TUESDAY, JULY 19, 2016
    [Social Media] How to Make the Most Out of Offline Success on Social, NCAA National Champion Style
    People love winners, on and off social. The University of Oklahoma Women’s Softball Team won the 2016 NCAA Women’s College World Series, and I’m going to tell you how it impacted OU social media and how we capitalized on that high traffic. Hopefully you’ll walk away with some ideas about how  your brand can turn an offline win into a social win, too. . The Social Marketer’s Content Optimization Cheat Sheet Download. I run the official University of Oklahoma social media accounts. Athletics has their own social media accounts.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JULY 19, 2016
    [Social Media] 3 New Social Media Ad Formats that Every Brand Should Use
    As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. It’s not surprising that the majority of time users spend on social media is spent on mobile devices. If you are a brand or retailer that is looking for a new way to increase engagements and click-through rates on your social media ads, be sure to try one of these three social media ad formats and tell us how it works. Facebook Carousel Ads. Big news!
  • THE SOCIAL MEDIA HAT  |  TUESDAY, JULY 19, 2016
    [Social Media] The Democratization of Design Is Coming To An iPhone Near You
    Social Media The Democratization of Design Is Coming To An iPhone Near You. Social Storytelling. The most successful businesses use social media to tell stories. In other words, don't look to an app like Canva for inspiration on what to say on social media. All they have to do is snap a screenshot of themselves in the game, looking at some rare Pokémon creature in front of their storefront and then share that social media. Great stories happen to people who can tell them." ~ Ira Glass. with images. on the go. Text remains as well.
  • YMARKETINGMATTERS  |  TUESDAY, JULY 19, 2016
    [Social Media] Twitter Basics – How To Get Started On Twitter
    Like any social network, what you get out of Twitter is based on what you put in and how active you are. Before You Start. (1) Align your Business Goals with your Social Goals: Align your Business Goals with your Social Goals: (2) Develop Your Content Strategy. Use the social media content rule: ⅓ of content shares ideas and stories from thought leaders and other sources. ⅓ is original brand content. ⅓ of content promotes business and converts audience. Your company or another social profile. Can be used for all your social media channels too).
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JULY 19, 2016
    [Social Media] Join Us At 2016 Social Fresh Conference – Special Discounted Rate
    Join a select group of marketing and advertising professionals and learn how to up your social media game. You’re invited to attend Social Fresh 2016 , a nationally recognized conference cited by industry leaders as the best social marketing conference. Ignite Social Media’s Lisa Braziel, Vice President of Strategy and Co-Founder, will be attending and moderating a panel on Instagram Best Practices.  Also Social Fresh curates so you don’t have to! Networking opportunities are also an integral part of Social Fresh.
  • KIKOLANI  |  TUESDAY, JULY 19, 2016
    [Social Media] Standing Out Offline: 15 Ways to Use Tech in Trade Shows
    You’ve created awesome content, promoted on social media like crazy and even paid third parties to put in a good word for you. If that’s the case, there’s a good chance they’ll spread the word about you on social media, and create a ripple effect beyond your wildest dreams. With that in mind, keep your contacts list handy and update them on any exciting new changes — whether through face-to-face meetings or social media interactions. Post About the Event on Social Media. Connect with attendees via social media.
  • SPROUT SOCIAL  |  TUESDAY, JULY 19, 2016
    [Social Media] 6 Facebook Features Marketers Overlook
    What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 But marketers and social media managers don’t always have time to click through and read articles or watch videos. Last year Facebook began testing a new feature called Saved Replies, which allow businesses to write, save and re-use messages when responding to customers on the social network. Facebook is one of the top destinations for social customer service. This post 6 Facebook Features Marketers Overlook originally appeared on Sprout Social.
  • AGORA PULSE  |  MONDAY, JULY 18, 2016
    [Social Media] Can Twitter Analytics Predict a Trump v. Clinton Winner?
    If you’re a social media trend watcher or a political junkie, you can’t help but pay attention to Hillary Clinton and Donald Trump on Twitter this year! As Donald Trump has discovered, social media gives candidates the opportunity to speak directly to the nation by connecting with the average voter in a language they understand and appreciate. Hillary’s social media campaign appears to have caught on to Trump’s tactics. The idea that social media could decide the 2016 election has been talked about since the campaign began. Followers: 9.8 million.
  • PAM MOORE  |  MONDAY, JULY 18, 2016
    [Social Media] Blogging for Business: 10 Foundational Requirements for Success
    The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The best business blogs integrate different forms of media such as audio, video and compelling visuals that inspire and help you connect with your target audiences in a real and human way. How to leverage internal and external linking strategies to optimize for SEO and social search.
  • TWIST IMAGE  |  MONDAY, JULY 18, 2016
    [Social Media] Is Paid Dating The Uber Of Dating?
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Pokemon Go has arrived. Writer David S.
  • SPROUT SOCIAL  |  MONDAY, JULY 18, 2016
    [Social Media] Do You Know How to Create the Perfect Content Marketing Strategy?
    Do you want to grow your email list, help customers know how your product is used or build your social media profiles? Social media. Your content on social media needs to be consistent with content on your blog, in your videos and any other location. — Sprout Social (@SproutSocial) May 17, 2016. You also have the opportunity to create quote images from that webinar, add them to your blog post and share those visuals across your social media platforms. Social media manager. originally appeared on Sprout Social.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JULY 18, 2016
    [Social Media] 3 New Apps You Should Use for Social Content Creation
    Although Facetune can be a little controversial because it includes the “reshape” function, which slims down bodies and consequently causes social media images to become an unreal version of the truth. If you’re at all involved in social media, you’ve recently seen your feed move back and forth in the most adorable manner over and over again. The post 3 New Apps You Should Use for Social Content Creation appeared first on Ignite Social Media - The original social media agency. So shall we get to it? Photo Candy. Facetune.
  • SIMPLY MEASURED  |  MONDAY, JULY 18, 2016
    [Social Media] Why You Should Never Use VLOOKUP Again for Social Analysis
    The Quick Guide to Social Media Attribution Models Download. In social media, the only constant is change. INDEX/MATCH is prepared for this chaotic world we call social media. Hopefully it can help you out in your own social media analytics journey. Education & Analysis Social MediaOne of the things I love about Excel is that there is very rarely only one way to do something. Like any programmatic language, there are different schools of thought about how to address your problem set and get results. Bummer, dude.
  • PROBLOGGER  |  MONDAY, JULY 18, 2016
    [Social Media] 10 Top Twitter Tips to Improve Your Engagement
    The average media post quadruples the length of the tweet! Twitter are now not including media links within the character limit so you no longer have to choose between good content or an image. Social MediaThis guest post is by Josh Sayers of Adventure Connections. One of my biggest bugbears in the world of marketing are people that do not have Twitter. It’s a free platform that has over 310 million active users, and unlike the monster that is Facebook, doesn’t meddle with your timeline (too much). Ready to jump in? Share other content. Remember to geotag. Ask them!
  • PROBLOGGER  |  MONDAY, JULY 18, 2016
    [Social Media] 10 Top Twitter Tips to Improve Your Engagement
    The average media post quadruples the length of the tweet! Twitter are now not including media links within the character limit so you no longer have to choose between good content or an image. Related Stories How Facebook Gets It’s Creep On and Knows What Ads To Show You How to Rock Instagram to Promote Your Small Business 7 Steps to Snapchat Success
 Social MediaThis guest post is by Josh Sayers of Adventure Connections. One of my biggest bugbears in the world of marketing are people that do not have Twitter. Ready to jump in? Remember to geotag.
  • AUDIENSE  |  MONDAY, JULY 18, 2016
    [Social Media] [Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night
    The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. The Oscars is also one of the biggest social nights of the year (Ellen’s selfie is still the most retweeted tweet ever.) ” How did you work with Airbnb in order to deliver relevant social content about their properties in real time? What does this mean for the relationship between traditional media and social media, given that social has the ability to subvert it?
  • IGNITE SOCIAL MEDIA  |  MONDAY, JULY 18, 2016
    [Social Media] Should Social Messages Disappear? | Social You Should Know
    The post Should Social Messages Disappear? Social You Should Know appeared first on Ignite Social Media - The original social media agency. Snapchat was the original disappearing message network but they are consistently adding features that move away from that. Meanwhile, Facebook is moving toward disappearing messages. Go figure… Snapchat Starts Storing Messages While Facebook Tests Disappearing Messages. Some Snapchat content is great, which can make it a little sad that it’s gone 24 hours later. Ghostbusters Sponsored Snapchat Lense.
  • BUFFER SOCIAL  |  MONDAY, JULY 18, 2016
    [Social Media] Why Do Tweets Go Viral? Our 10 Most Successful Tweets and the Psychology Behind Why They Worked
    If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” ” Tina Fey sums up the feeling nicely: And so I set about with the audacious goal for this post of trying to unravel the great social media mystery of virality:  Figuring out the  formula for Twitter’s most successful tweets. According to a 2016 study from Fractl , the number one reason people share content on social media is to entertain. Now that info would make for a great tweet !
  • THE SOCIAL MEDIA HAT  |  MONDAY, JULY 18, 2016
    [Social Media] 7 Best Social Media Practices To Boost Your Conversions
    Social Media 7 Best Social Media Practices To Boost Your Conversions. Few businesses create social media accounts just for fun. They post on social media in the hopes of converting their fans and followers into customers. Without a strategy and some information on how to do this, the likelihood is that they will feel like most of their social posts fly out into the ether somewhere - never to be clicked upon, and therefore never converted. Does social media increase sales? Are you achieving social media conversion?
  • SOCIALFISH  |  MONDAY, JULY 18, 2016
    [Social Media] An Introduction to Peer-to-Peer Fundraising
    ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors. If you’re a social-media savvy Development Director of a nonprofit, you’re probably posting pictures of volunteers to your organization’s Facebook, announcing new fundraising campaigns, and occasionally sharing a compelling story. It’s time to extend your social media reach by raising money from your supporters’ networks with peer-to-peer fundraising. Cool Social Tools Implementation Industry Insider
  • UNMETRIC  |  SUNDAY, JULY 17, 2016
    [Social Media] Facebook Reach and Impressions Data within Unmetric
    Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. Impressions : This refers to the number of times a piece of social media content is viewed. Falling Facebook Reach numbers has been keeping social media managers up for years now. That’s not surprising given that’s how all media platforms in the past transitioned to high revenue business models. With social media managers panicking, Facebook acknowledged and addressed the issue.
  • SPROUT SOCIAL  |  SUNDAY, JULY 17, 2016
    [Social Media] Social Media News: Sprout Social All Stars Edition
    Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts from a few of our Sprout Social All Stars. This update just forces all of us to be better marketers and challenges us to really flex our creative muscles and test and learn from our social strategy. As we were scrolling through our Twitter and Facebook, we found a chock-full of actionable content marketing tips, Facebook tricks and even some personal advice that’s sure to pull on your heartstrings. From Brooke B. Sellas. Brooke B.
  • TWIST IMAGE  |  SUNDAY, JULY 17, 2016
    [Social Media] Maria Konnikova On The Confidence Game - This Week's Six Pixels Podcast
    social media. Episode #523 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at The New Yorker who focuses on the intersection of psychology and culture. It's playful, fascinating and deeply relevant to those thinking about consumers and how to grow your business. Recently, she published a book titled, The Confidence Game , in an effort to unpack why we get fooled by others and how we deal with that when it happens. You know it. audio.
  • ABSOLUTE PA  |  FRIDAY, JULY 15, 2016
    [Social Media] Getting seen online? Get this page on your site
    What you need, is a media page on your site. Isn’t a Media Page just for the big boys? It’s true Apple do have amazing media resources, no surprise there, but why? What’s more, having a media page lets those connectors know that you are available for gigs. Over to you. I’d love to know about any wicked media pages you’ve seen – your own included! When you first dip your toes in the online business world, it seems HUGE, like a massive parallel universe. Exciting stuff, hey? Photo, bio, links to website. Because journalists are their friends.
  • SPIN SUCKS  |  FRIDAY, JULY 15, 2016
    [Social Media] Gin and Topics: Girl Asks Step-dad to Adopt Her
    Social Media Top 5 dog swings from tree ellen ghostbusters home jimmy fallon jojo fletcher kristen stewart kristen wiig mattie dietrich step-dad adoption the bachelorette twisterOn this week's Gin and Topics, a girl asks her step-dad to adopt her, Kristen Wiig shows up as JoJo Fletcher, Kristen Stewart does Twister, and more. The post Gin and Topics: Girl Asks Step-dad to Adopt Her appeared first on Spin Sucks. Related Stories Gin and Topics: The Baby Bachelorette Gin and Topics: The Rock Eats Pop Rocks Gin and Topics: Hide Your Wife. Hide Your Kids. Hide Everyone.
  • SPROUT SOCIAL  |  FRIDAY, JULY 15, 2016
    [Social Media] #SproutChat Recap: How to Run a Social Media Contest
    A great way to engage your community on social is to show them your appreciation. Holding a social media contest can boost your following, generate valuable user-generated content  and increase brand awareness in new communities and markets. Throughout our  #SproutChat  we discussed the factors that are necessary for a contest on social to be successful. Our community offered tips on how to garner interest and keep track of entries and shared their thoughts on industry leaders and the ideal longevity of a contest on social. SproutChat [TK]. — Anik G.
  • TWIST IMAGE  |  FRIDAY, JULY 15, 2016
    [Social Media] Six Links Worthy Of Your Attention #317
    Between the late 1950s and the late 1980s, a small group of leading Soviet scientists and administrators tried to develop a nationwide computer network that was designed for citizen communication and sweeping social benefits.'" (Alistair for Hugh). social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . How Not To Network: The Uneasy History of the Soviet Internet - First Monday. Did you know the Russians were building an Internet?
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JULY 15, 2016
    [Social Media] 3 Tips for Brands Targeting Brides on Social Media
    As a social media marketer, it was amazing to see how the wedding planning process has evolved across social media. With that, my experiences over the past 17 months have led to several insights for brands targeting who are brides on social media should be mindful of. If you thought it was bad before with all your friends’ social posts filling your feed with rings, babies and weddings, now add the millions of brands targeting social content to you. Weddings. You either love them or you hate them. Literally. Will the Ads Ever End?
  • PROBLOGGER  |  FRIDAY, JULY 15, 2016
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    So instead of spending time on social, where it’s probably not worth my investment, I’m on the quest to make my site the most SEO-friendly it can be – it can’t hurt! 10 Snapchat Hacks to Make Your Snaps Stand Out | Social Media Examiner. I got so lost halfway through (emoji gradient filters?) Why Personal Brands are Better Than Corporate for Social Media | Forbes. How to Handle Different Types of Comments on Social Media | Social Media Today. Ways to Engage Your Followers on Snapchat | Entrepreneur.
  • PROBLOGGER  |  FRIDAY, JULY 15, 2016
    [Social Media] Reading Roundup: What’s New in Blogging Lately?
    So instead of spending time on social, where it’s probably not worth my investment, I’m on the quest to make my site the most SEO-friendly it can be – it can’t hurt! 10 Snapchat Hacks to Make Your Snaps Stand Out | Social Media Examiner. I got so lost halfway through (emoji gradient filters?) Why Personal Brands are Better Than Corporate for Social Media | Forbes. How to Handle Different Types of Comments on Social Media | Social Media Today. Ways to Engage Your Followers on Snapchat | Entrepreneur.
  • AUDIENSE  |  FRIDAY, JULY 15, 2016
    [Social Media] Water Wipes Promotes With #PureLove While Holiday Inn Asks #WhyOverpay?
    Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. Look out for this, and more social trends in this week’s round up! If you’d like to read more about their social strategy, read our interview with them here. There hasn’t been a better time for social networks and TV than now! Social Strategy Social Trends Twitter Case Study Twitter TrendsLet’s also not forget Ghostbusters and all the revolving campaigns around the movie release. gFx1FZIMkC. Genius!
  • SPIN SUCKS  |  FRIDAY, JULY 15, 2016
    [Social Media] The Spin Sucks Inquisition: Lara Wellman
    On today's Spin Sucks Inquisition, we host Lara Wellman, a social media and small business coach. FollowFriday follow Social Media business coaching lara wellman Ottawa small business coaching social capital turning 40We discuss business coaching, turning 40, and more. The post The Spin Sucks Inquisition: Lara Wellman appeared first on Spin Sucks. Comments Yay Lara! I'm traveling and can't watch now but looking forward.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 15, 2016
    [Social Media] How to Use Social Media to Build Brand Trust
    Social media is more than just a platform to promote your products, services, and content. So, how do you use social media to build brand trust? Steve Rayson, director of BuzzSumo, describes the social media trust formula as: Breaking Down the Trust Formula. Social media is a platform for a community of people, and they are more likely to trust those who are helpful than those who are not. If everything you’re sharing on social is about you, then your trust with your followers will decline. What goes into building this trust? Steve
  • SOCIALLY SORTED  |  THURSDAY, JULY 14, 2016
    [Social Media] 6 Smart Social Media Lessons for Small Business from a Car Dealer
    Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. So with that, let’s jump into the 3 Social Media Lessons for Small Business from this Lexus Dealership – things they are doing very well that you can implement in your own business.  . Smart Social Media Lessons for Small Business from Kuni Lexus of Portland. 1  Be Human and Be Yourself. https://t.co/kfySBc4xrH
  • SOCIALMEDIA.BIZ  |  THURSDAY, JULY 14, 2016
    [Social Media] Essential tools for influencer marketing
    A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. have been working on behalf of several clients lately, including  Skinny Coconut Oil , with blogger outreach as the centerpiece of our various social marketing strategies. So TotalChoice Hosting — When it comes to what I need in a landing page, a Social Media News Release, TotalChoice is the devil I know. OK, now on to tools.
  • SIMPLY MEASURED  |  THURSDAY, JULY 14, 2016
    [Social Media] How Did Amazon’s Second Annual Prime Day Go?
    While the event broke global sales record s for the company, it failed to impress customers on social, with sentiments for the day skewing more negative than positive. Conversations on social media for the sale have been mainly positive: the #primedayfail hashtag, which was used in 7.5% of all the Prime Day conversations last year, was limited to less than 0.4% Last year, Walmart, one of Amazon’s major competitors, was able to capture customers’ attention on social by running rival sales (12.1% of Prime Day mentions included references to Walmart).
  • MELTWATER  |  THURSDAY, JULY 14, 2016
    [Social Media] Emotionally Connect with Your Audience on Social Media
    Many companies are struggling when it comes to managing their social media engagement. But being… Read More.
  • SOCIALMEDIA.BIZ  |  THURSDAY, JULY 14, 2016
    [Social Media] How Social Media Can Increase Your New Site’s Search Visibility
    Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. The bottom line is, businesses with active social media strategies are prevailing, both directly and indirectly. The extent to which Google and other search engines are indexing and ranking social traffic is still relatively unclear, but one thing is quite clear, social media matters. Need proof?
  • AGORA PULSE  |  THURSDAY, JULY 14, 2016
    [Social Media] A Pretty Awesome Way to Schedule Instagram Posts
    If you’re a social media manager, you might very well be one of those 20k searchers. Does your social media dashboard give you all three?). We are a full-service social media management tool. Compared to our big competitors, we are the ONLY social media management tool to give our customers Instagram scheduling along with monitoring AND reporting. Instagram social media managementEach month, more than 20,000 people search Google for a way to schedule Instagram posts. If Search no longer, my friend. We
  • SPROUT SOCIAL  |  THURSDAY, JULY 14, 2016
    [Social Media] Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
    With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. How the Tag Report can compliment your social strategy is dependent upon how your team is currently using message tagging. Your team can use the Tag Report to measure inbound and outbound messages that are associated with a specific social campaign or promotion. For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion. Today we’re excited to introduce the Tag Report.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JULY 14, 2016
    [Social Media] 4 Tips to Ensure Your Branded Content Gets Discovered
    In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In 2016, with so many dynamic media options available, this is no longer the case. From videos to embedded media and animation to quizzes, today’s branded dynamic content comes in countless shapes and sizes. While a lot of your traffic may come from social and paid media, search still provides a considerable percentage of web traffic. Branded content. Provide Value.
  • KIKOLANI  |  THURSDAY, JULY 14, 2016
    [Social Media] What You Need to Know About Cornerstone Content
    They will share the content via social media, email, etc., or they will use it in a blog post. Additionally, make sure that the page makes use of open graph tags so that when users share your content on social media there will be nice featured images and a good description for each post. In some cases, the guides not only contain the content, an ultimate guide, but some fancy graphics, various media types, and the opportunity to download it as a pdf. Kristi Hines pointed this page out to me for Social Media Examiner. courtesy: iStock. Usability.
  • BUFFER SOCIAL  |  THURSDAY, JULY 14, 2016
    [Social Media] A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
    Social media has been proven to influence purchase decisions. ” Rachel Jo Silver , Director, Social Marketing & Content Strategy, Birchbox: “Instagram has been an incredibly effective engagement-driver among our current customers.”. Unlike many other social networks, Instagram doesn’t allow you to add links to every post. the best social media tips). One of the most important parts of any social media strategy is the style guide. Why Hashtags have become a uniform way to catagorize content on many social media platforms. Hashtags
  • TALKWALKER SM  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Instagram analytics: 7 metrics every marketer should track
    The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Social listening helps you prove the value of your social marketing efforts. With Talkwalker social listening , brands can get a clear picture of how they’re doing on Instagram – and in which areas they can improve. Likes. Comments. Follower growth rate. Engagement rate.
  • AGORA PULSE  |  WEDNESDAY, JULY 13, 2016
    [Social Media] 5 Easy Ways to Get Better Instagram Engagement
    Social analytics and reporting firm Locowise recently revealed that Instagram  engagement continues to trend downward. . Research shows that “visual content is more than 40 times more likely to get shared on social media than other types of content.” Start by selecting the action that you’d like your audience to take – and work on getting them to take that action consistently on social media. Instagram Social Media MarketingSay goodbye to the “King of Engagement.” How can brands beat this trend? Be Interactive. Image Source.
  • LAUREL PAPWORTH  |  WEDNESDAY, JULY 13, 2016
    [Social Media] How Teachers can Manage Student Contact on Facebook
    Looking to see if Social Media Privacy can be managed? Lack of literacy in digital and social media by schools and teachers who feel that a “personal” profile is for “friends and family” and don’t understand how well Facebook, Twitter, LinkedIn, Google Plus etc does friends lists and privacy. The PDF from Queensland College of TEachers shows their lack know digital/social media literacy around Facebook and Lists. Education Facebook social media schools students teachersCreate a List. Add Students to that List.
  • KATIE LANCE  |  WEDNESDAY, JULY 13, 2016
    [Social Media] The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media
    I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. ” Those red dot moments are sacred moments for a lot of people and in my opinion, there is no better medium to connect, build trust, stay in touch and build your business in real estate than through social media. The agents and brokers that are a part of our #GetSocialSmart Academy have told me time and time again that they receive 70-80% of their business from social media. How to decide where you should post content to on social media.
  • JANET FOUTS  |  WEDNESDAY, JULY 13, 2016
    [Social Media] The Social Brilliance of Pokémon Go
    Social Media in Action GameChangingI am not a gamer. Sure, I play Words with Friends, but “real gaming”, as my son would put it? No way. Until Pokémon GO. Launched a mere week ago byNiantic, in a partnership with Nintendo, as a project originally funded by Google, Pokémon GO immediately caught on fire.  In this interview with the CEO, […].
  • SPROUT SOCIAL  |  WEDNESDAY, JULY 13, 2016
    [Social Media] 21 Social Media Marketing Tips You Can’t Live Without
    Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer. Create a Plan for Each Social Media Channel. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. Helpful.
  • JENN'S TREND  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Highlights from Social Media Day San Diego
    Social Media Day was celebrated around the world recently, on June 30th. Let’s be honest, it’s clearly one of my favorite days of the year
  • PROBLOGGER  |  WEDNESDAY, JULY 13, 2016
    [Social Media] How to Get Your Readership Involved and Grow Your Audience with Community Challenges
    They’ll be teaching everything they’ve learned as bloggers, eager Instagrammers, and as Social Media Editors. One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it. And challenges are one of the ways you can get that audience engaged. The Beginning. It went crazy. It was crazy! It worked beautifully.
  • PROBLOGGER  |  WEDNESDAY, JULY 13, 2016
    [Social Media] How to Get Your Readership Involved and Grow Your Audience with Community Challenges
    They’ll be teaching everything they’ve learned as bloggers, eager Instagrammers, and as Social Media Editors. One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it. And challenges are one of the ways you can get that audience engaged. The Beginning. It went crazy. It was crazy! It worked beautifully.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JULY 13, 2016
    [Social Media] A Look Into Why People Share on Social Media
    And you know this is the tip of the iceberg in terms of how much information the world is sharing in social media. Weddings, a reunion, a night out, a plate of sushi, a sunset, an article about a belligerent politician, cat videos, that soda brand that you thought stopped production 10 years ago…these are all moments that active social media users share with their personal segment of the digital universe. That’s just not part of normal face-to-face socializing, and in some cases, maybe even inappropriate. It’s social. No and no. Projecting the self.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Measurement: Why Business As Usual Just Doesn’t Cut It
    Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Guest Post by  Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. And how do I know that? measure. Measure? Ummm … Why? Find out what it is at your company that rings the registers. Sure, you do!)
  • THE SOCIAL MEDIA HAT  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Measure Twice, Cut Your Blog Once
    There are other, more general blog requirements, like having an Author Bio or Social Sharing buttons, but those can usually be applied retroactively to all posts, and are less of a concern. wrote an earlier article about Spring Cleaning Your Social Media and one of the topics I touched on was making sure that you review all of your "evergreen" content and make sure that it's still share-worthy. If you use WordPress then make sure you have Social Warfare installed which handles that more elegantly.). Blogging Measure Twice, Cut Your Blog Once. Measure Twice, Cut Once.
  • AGORA PULSE  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Twitter Moms: How to Relate without Looking Like an Imbecile
    As a girl more accustomed to social media marketing hashtags I can tell you that it’s important to research Mom hashtags if you want to market in this field. After a  massive backlash on social media, Bic quickly removed the ad and apologized, claiming the message was “inspired by a post on a blog about women in business.” TIP- Brightly colored images are more than 40X more likely to get shared on social media than other types of content. Social Media Marketing Twitter managementFollow The Right Twitter Accounts. UrbanMommies.
  • WRITTENT BLOG  |  TUESDAY, JULY 12, 2016
    [Social Media] 640+ Power Words That Sell to Maximize Your Conversions
    According to Neil Patel’s infographic The Surprising Words That Get Content Shared on Social Media , these words are the best ones to share on Facebook to get more shares, likes, and comments. Media. Social. Social media. Are you struggling to find the right words to sell your product or idea? Do you want to find better words that sell to maximize your conversions? All writers know how important word choice is, and the power that a single word can have on readers. That’s why we’ve done the hard work for you. Because. Instantly. Amazing. Announcing.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JULY 12, 2016
    [Social Media] Are Chatbots Right for Your Brand?
    appeared first on Ignite Social Media - The original social media agency. Branding Social Media Tools Social Media Trends Webinars BOTS chatbot messaging apps chatbot trend chatbot use cases chatbot webinar Chatbots chatbots for brands Microsoft Chatbot social chatbots social customer care social customer service Social Media Bots social media chatbots Social Media Customer Care social media customer service social media messaging social messaging using chatbots on social media what are chatbots
  • PROBLOGGER  |  TUESDAY, JULY 12, 2016
    [Social Media] How Facebook Gets Its Creep On and Knows What Ads To Show You
    By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. Ads with my social actions. This setting is used to show social proof in ads. Angela Ponsford is one half of Dotti Media and is a self-confessed Facebook Ads nerd. Social MediaWhen you’re running Facebook Ads, getting the targeting right can make or break your ads. great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. Then Facebook doesn’t make money. Then Facebook is sad. . What do Facebook Say About Targeting?
  • PROBLOGGER  |  TUESDAY, JULY 12, 2016
    [Social Media] How Facebook Gets Its Creep On and Knows What Ads To Show You
    By ProBlogger Social Media Expert Angela Ponsford from Dotti Media. Ads with my social actions. This setting is used to show social proof in ads. Angela Ponsford is one half of Dotti Media and is a self-confessed Facebook Ads nerd. Social MediaWhen you’re running Facebook Ads, getting the targeting right can make or break your ads. great ad shown to the wrong audience is the quickest way to throw your advertising dollars down the drain. Then Facebook doesn’t make money. Then Facebook is sad. . What do Facebook Say About Targeting?
  • BUFFER SOCIAL  |  TUESDAY, JULY 12, 2016
    [Social Media] Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer
    Instagram has fast become one of the largest, most lucrative social networks: 300 million people use the app every day and Instagram’s users spend more  in purchases than any other major social network. Being able to act on these strategies and to do so in a streamlined way alongside your other social media marketing can be a huge difference maker as you seek results on Instagram. Like most other social networks, two of the most important factors for success with Instagram content are …. That’s a huge audience and a huge opportunity! When you’re posting.
  • SIMPLY MEASURED  |  TUESDAY, JULY 12, 2016
    [Social Media] Announcing the Simply Measured API and Tableau Integration
    Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform:  the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. We also believe that these problems are becoming more important as social marketing gets more sophisticated and breaks out of its silo.
  • SIMPLY MEASURED  |  TUESDAY, JULY 12, 2016
    [Social Media] Nate Elliott on Why He’s Joined Simply Measured
    For years I’ve talked about the importance of effective social measurement and challenged our industry to do better. Without accurate measurement, we can neither prove the value of our social programs nor improve the value of those programs. But marketers consistently say that measurement is their biggest social challenge. Unfortunately, most social marketers still measure engagement above all else. Engagement data can’t prove the value of social marketing. billion on social media in 2016. Company News Social MediaNate Elliott.
  • UNMETRIC  |  TUESDAY, JULY 12, 2016
    [Social Media] How to Ideate a Winning Back-to-School Campaign
    About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school. The Unmetric Engagement Score is a measure, out of 1,000, of the engagement a Post receives on Social Media. Working on a back-to-school campaign really pays off. Literally. We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs. There you go!
<< 1 2 3 ... 205 206 >>