[Social Media] The Important Role Of Social Influencers
    So it’s no surprise that the role of influencers in social media has never been more important. They are one of the biggest brands in the world, hosting events in the most prestigious casinos, but spend a lot of time working with the likes of Daniel Negreanu and Liv Boeree who are not only experts of the game, but very engaging with their social media following. According to the PokerStars Social Power Table the pair have almost 400,000 Twitter followers between them, both with a social authority over 65 meaning they have highly engaging accounts.
    [Social Media] Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human
    Veronica Taylor ,  Assistant Marketing Manager at SimplyCast ,  enjoys writing about small business marketing, improving communication strategies, social media trends and more. 'Image via Flickr user Peyri Herrera. This is a guest contribution from Veronica Taylor. Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren’t working, they need to be tested and updated. Have a Specific Goal. Are you seeking more new signups? General
    [Social Media] “Think Like A User” And Other Semantic Search Suggestions
    Don’t forget social media — consistently offer information and answers. 'Unless you have been ignoring the world of SEO, you have an idea about semantic search. think it’s exciting to see how the focus in marketing is coming back around to the humanity of connections rather than the mechanics of coding, although you still need both. The two are getting blended in semantic search. Dozen Things To Do. In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search.
    [Social Media] Pinterest Marketing Goals: How to Establish and Reach Them!
    Nike may not have sold a ton of Nike Air MAGs , but they created a huge buzz amongst their target marketing on nearly every social platform. Create a social media calendar to meet your Pinterest marketing goals constantly. who will help you stick to this calendar – do you need a dedicated social media manager for Pinterest? Online tactics marketing tactics will include using Pinterest widgets on your website to drive people to your Pinterest account, advertise it on other social media platforms, and including it in your email marketing.
    [Social Media] How to make 8 pieces of content from 1 piece of content
    Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. special thanks to SproutSocial, the terrific social media management console that I use every day. When I press record I only have two things in my head: the headline of the video, and who is going to be the “SproutSocial Shoutout” – a person I recognize for their contributions to social media and business as part of every episode. 'I’m nearing episode 70 of my near-daily video show, Jay Today. 14.95).
    [Social Media] 2015 Social Media Predictions
    Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? might as well get those social media predictions done. Kids (of all ages) using social networks to share secrets that really aren’t so secret ? We Might Begin to Realize  Social Media Can Drive Revenue. Someone will realize that if they plan well, social media can actually be used to support business objectives.
    [Social Media] 9 Data-Driven Tips for Using Images in Blog Posts
    Neil Patel’s research indicates that these types of visual content are super popular among users of social media. They should just tell an interesting story, and be packaged in a way that’s easy-to-share on social media. 'Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts.
    [Social Media] How to Do a Social Media Strategy- Workshop
    'Shares A social media strategy course that takes you through the 9 steps of a social media strategy, case studies, a template document for writing the strategy. I’ve been asked by a dozen or so people to run a live, online class on developing social media strategies – 4 hrs, 2hrs a day with examples/case studies, proforma docs to fill out, a framework incl my 9 steps of a social media strategy and what to include & not include. Social Media Strategy Course (not tactical implementation of a Facebook Page!).
    [Social Media] Tricks to Get the Right Twitter Handle
    'In a world stuffed full of social media, Twitter is still in lane of its own. Choosing the right handle can expand your social media footprint. Featured Social Media Social Networks Twitter twitter handle It limits users to 140 character updates, mentions, and retweets. This gives the platform a fast paced feel that other platforms like Facebook and Google+ can’t really emulate. It feels younger and fresher effortlessly. Twitter handles are also limited. You only have 20 characters to tell the Twitterverse who you are. Oh and your name is Pete.
    [Social Media] How the Joint Efforts of Customer Service and Social Media Bring About Success
    Now, the marketing team, and especially the social media department have a new challenge, and that is working with the customer service department to ensure that an excellent customer experience is delivered to each customer. This article will explain the benefits of the customer service and social media departments working together and we will list tips on how this synergy can lead to success. If the proper level of customer service is not delivered, then chances are the social media team is going to hear about it. Apologize for the problem.
    [Social Media] 5 Sources of Ideas for My Blog Posts
    Social Media. This principle of watching how people react with your previous blog posts can be extended to see how people react to your previous social media updates. 'On a recent webinar over at ProBlogger.com I was asked by John: “Where do you get your ideas for blog posts?” ” It’s a question we get a lot so I thought it might be a good one to write up here on the blog. Questions from Readers. Perhaps the #1 place I get inspiration for blog posts is the inspiration for this one – a question from a reader. Comments on blog posts.
    [Social Media] 14 Books to Read…or Skip
    Related Stories Summer Reading: Five Novels and One Business Book Plan Your Content Using a Marketing Funnel Anonymous Social Media: Why You Shouldn’t Participate. 'By Gini Dietrich Here we are. Just two days before Thanksgiving…and my last day of work in November. Because everyone in the U.S. has senioritis, I thought I’d not do my intended content planning blog post, but do a semi-annual book post. recorded The Friday Five with Tom Webster yesterday. If you don’t know his podcast, he interviews people around the web about their five favorite songs.
    [Social Media] How To Write A Post That Will Rock Your Facebook
    Remember what Facebook is all about – it’s about being social. Determine what’s popular on your other social media channels, and devise a plan for incorporating them into your Facebook posts. She likes to create engaging articles and provide social media tips. 'Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Interested? Be yourself. Be succinct where possible. and 7:00 a.m.
    [Social Media] 4 Reasons You Suffer From Social Burnout
    'Being social is hard work; it means that you have to feel passionate about what you do, it means you have to want to connect with like minded people, it means wanting to give more than receive. Humans are social beings. So why is being social so hard when you are working? The truth is that we need to enjoy social media first and then track our performance to ensure it is working for the business. So how do we find our human ‘socialness’ when in business? Social Media Social Networking being social social burnout
    [Social Media] 4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask
    What about social media? Identify which, if any, social media outlets impact your buyers’ decision path. The right use of social media is powerful; the wrong use is an exercise in connecting with people who don’t care about buying from you. Digital Marketing ceo competition digital marketing effectiveness how marketers can appeal to CEOs how to get CEO buy in marketers measure relevant role social media trust value vision 'Image via BigStockPhoto.com. Sound effective? Not by a long shot. Here’s what they asked: 1. Everything else is fluff.
    [Social Media] Giving a Gift of Growth
    report on their current web and social media status, access to premium content, 90 minutes of one-on-one coaching calls, members-only discounts on any project work from the SmallBiz Tracks team. 'As part of the season of thanks and giving, consider gifting your favorite small business owner a gift of growth. On December 23, 2014 we will award five business owners with a 3-month subscription to SubCLUBs. Each month the winners will receive. You can nominate as many business owners as you want – even yourself! Independents, Freelancers, or Solopreneurs. Small Business
    [Social Media] PR Pros: Start Thinking Bigger Before It’s Too Late
    As publishers get better and better at integrating native advertising both effectively and ethically, the PR pro’s old standby – “earned coverage has a lot more credibility paid media” – starts to erode. Given the choice between reallocating some of my paid media dollars to native advertising content, where my impressions, message, and CTAs are guaranteed, in a format that is achieving similar traffic, what’s the incentive to trying to earn editorial coverage where I have none of those guarantees and potentially open my brand up to a negative article?
    [Social Media] Five Things You Need to Know About Planning a Media Event
    Plan a Media Event I found that planning a media event is one of my absolute favorite things to do. ve done many of them for all different types of clients and occasions, and no two are exactly alike, which makes planning a media event that much more fun! Here are five things you need to know about planning a media event. Do Your Research Organizing a media event on any scale requires knowledge of your client, journalists, and the area where the event is being held. Have Fun The great thing about media events is you have the opportunity to participate.
    [Social Media] Should You Care About Losing Blog Subscribers?
    Or, if you write about social media, ignore the standard “Why Google+ is great for business” posts and offer a rebuff on why the platform is struggling to be relevant for the majority of businesses out there. originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Maybe. It depends. know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and whether you should care or not. After all, as bloggers, we’re more often than not told that “it’s all about the list”. Let’s dig in.
    [Social Media] Facebook Says Thanks, FB Techwire, Contributor By Google, Amazon Goes Streaming And Twitter Goes Full Boar On Search.
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. They call the free service, Say Thanks. Listen in to find out.
    [Social Media] 9 Social Media Marketing Mistakes You Don’t Have To Make
    'It’s pretty hard to be involved with social media and never make a mistake — not even a teensy weensy one. On the other hand, when a business is trying to invest wisely in social media marketing, the stakes are higher, and mistakes can be harder to overcome. One of the reasons social media marketing is so powerful is because it enables a “faceless” corporation to become a friend. Bob Hutchins recently shared a nice infographic on BuzzPlant that looks at 9 Mistakes Businesses Make On Social Media , and the list looks easy to do.
    [Social Media] Black Friday & Social Media: 5 Must-Reads
    'Learn everything you need to know about Black Friday and social media in these five must-reads. Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Social Media black friday
    [Social Media] My 2015 Narcissism Update (Because It Can’t Be About You)
    Or perhaps the cause is last week’s incredible amount of Uber posts from social media experts turned management consultants. But, in reality online narcissism is the primary thread in my next novel after The War to Persevere , which focuses on social media influencers (see, this really was about me). The Atlantic noted earlier this year that whenever online narcissism is researched, the studies always seem to revolve around social media. There is a strong correlation between high frequency of social media use and narcissism.
    [Social Media] Making Sense of Social Media Analytics
    At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year’s hot topics, content marketing, big data and the like. Associations face several challenges when it comes to social media measurement. photo credit ).
    [Social Media] 7 Must-Know Writing Tips [+Examples]
    Why make it worse by letting yourself get distracted every few minutes by email and social media? 'Image source. Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging while streamlining your writing process. Following is a list of effective writing tips that can help you create standout content more efficiently. Plan Your Content. Use Shorter Sentences.
  • T2 SOCIAL  |  SUNDAY, NOVEMBER 23, 2014
    [Social Media] 4 Ways to Identify Growth Opportunities on Google Analytics
    Under the ‘Social’ submenu of your ‘Acquisition’ tab, you’ll find your Trackbacks report. Trackbacks – which many of us might know as pings, pingbacks or, simply, backlinks – are social shares of your content (which, by the way, rank quite highly in terms of SEO). When you review your trackbacks report, you can see exactly what content was shared by visitors on social media (including blogs) and, from there, identify potential brand advocates based on the rate at which they share your content. Behavior Flow – Conversion Traffic. Trackbacks.
    [Social Media] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    You can nominate your favorite social  leader for 2015 by including their twitter handle plus the hashtag #EmployeeSEAL in your tweets and/or submitting the application form below.  Well, in the spring of 2014, The Economist Intelligence Unit (@ TheEIU ), the research arm of The Economist Group (@ TheEconomist ) invited me to become a special advisory board member to help in the selection of the top 25 Social Business Leaders, sponsored by IBM, through a careful and thoughtful selection process that included an open call for nominations across social networks. Recognition.
    [Social Media] 5 Quick Questions with Robert Scoble: What Makes a Great Tech Blog?
    'Robert Scoble is the brains behind the blog  Scobleizer (which he’s just abandoned in favour of solely microblogging on Facebook), and a well-respected authority on social media, tech, and blogging. Others might want to build a media business to the place where they can quit their day job and do this full time. He has worked for Microsoft , and is currently with Rackspace. We were super-fortunate to grab a few minutes of his time to answer five questions about how to make your tech blog a success. Define success! Today that might be Wearable Computers. Tomorrow?
    [Social Media] The New Rules Of Sales And Service
    How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott , who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). 'Episode #437 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. David is one of the most prolific writers and speakers out there. audio. blogging.
    [Social Media] Six Links Worthy Of Your Attention #231
    social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: A Free Dive In Japan - Roads & Kingdoms. I was in Tokyo recently. Every time I visit the country I''m amazed. There really is no place like it on earth, combining formality and tradition with exuberance and a thirst for the new. In this great post by Roads & Kingdoms (who, it seems, can do no wrong in travel reporting) see where your Uni comes from. Alistair for Hugh). amazon.
    [Social Media] Business Transformation. From Marketers To Makers.
    I''ve often lamented that the biggest struggle facing the vast majority of traditional media publishers isn''t their ability or speed to adapt to the newly ensconced digital consumer, it''s the Wall Street cycle of impossibility. Brands see social media with a primary lense of listening and responding, in a customer service type of engagement. Jay Baer often says that social media is the campfire, and that content marketing is the gasoline. Having a mobile strategy isolated from a social media, e-commerce, etc. media. media publisher.
    [Social Media] Gin and Topics: A Thanksgiving Edition
    Social Media Top 5 all about that baste angie finley baby sea otter deb dobson gin and topics hamster thanksgiving hard life of french baby holderness family jacksonville state university martin waxman shedd aquarium wedding proposal 'By Gini Dietrich. Ladies and gentlemen, this is the last Friday before Thanksgiving (in the U.S., I know you weirdos in Canada already had yours). And Buddy the Elf wants you to know there are only four Fridays left until Christmas. So… chop, chop! did decide to spatchcock my turkey. am super organized this year. It’s unheard of!
    [Social Media] 6 Must-Read Books For Young Startupers
    Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman. Social media has changed the nature of influence and it became an effective marketing tool to any businesses. Socialnomics is a useful reference for social marketing. It provides a thorough overview of the ways how social media is changing the marketing field. The The author did a good job in presenting high level analysis and practical impact of social media to companies that every marketer can appreciate. The Lean Startup by Eric Ries.
    [Social Media] How To Enhance Holiday Marketing With Pinterest
    Social media marketing is a powerful business tool that all of us could use. Social Media holiday marketing Pinterest product pins Project Holiday 'This is a visual season. love all the lights, the efforts that go into decorating spaces, and the ideas that start swirling like the traditional snowflakes. Why not use that visually appealing aspect of the holidays to utilize Pinterest in your marketing campaigns? ” 3 Ways To Start. Show off the hottest holiday items — analyze your Pins and use the best-performing as features for emails, stores, or your site.
    [Social Media] How Instagram Took Over Thailand
    'When you travel in Thailand, it’s important to understand the role social media plays in the country. While this may come as a surprise to many readers, Thailand has a huge number of social media users, so you can use it effectively to help you throughout your trip. The popularity of social media. While social media sites such as Facebook, Twitter, Pinterest, and Instagram are popular all over the world, Thailand has become a hotbed for them. Social Media million Twitter accounts, and 1.7 million Instagrammers. Bangkok.
  • DEVUMI  |  FRIDAY, NOVEMBER 21, 2014
    [Social Media] How to use Hashtags on Instagram for your Business
    Once hashtags broke out big there, every other social media platform wanted to use them too. Social media, however, will prove to be much like life – it will laugh at your plans and show you a different route. Instagram Uncategorized hashtag marketing instagram marketing marketing with hashtags social media marketing 'Hashtags have been an integral aspect of Twitter since nearly its inception. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. Period. On the surface, yes.
    [Social Media] The Spin Sucks Inquisition: Nikki Little
    But she does live 300 miles away, has twin toddlers, is the social media manager for Identity PR, is vice president of  Social Media Club Detroit  and is the  Help a PR Pro Out  (HAPPO) Michigan champion. Where You Can Find Nikki Little Because she is a social media manager, you can stalk her pretty much everywhere online. FollowFriday follow Social Media gone girl HAPPO inquisition lean in nikki little PRSA Social Media Club spin sucks inquisition verizon wireless midwest area It was like getting together with an old friend.
    [Social Media] Does Your Content Pass the Resharing Test?
    Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. To share those social media tips that will be, for the most part, timeless. These two strategies are a major one-two punch of social media success. The book doesn’t tell you how you must do social media; instead, it gives very specific, practical suggestions based on what has worked in Guy’s and Peg’s experiences in the field.
    [Social Media] How To DIY An Online Store For Small Business Owners
    Simply go to Selz.com register with your email address or using a range of Social Networks including Facebook and Twitter. Promoting your store and focusing on the marketing, the blogging , the SEO , or using social media to build visitors to your online store. 'Writtten by Geoff Austin Ecommerce continues to grow and is worth over $304bn in the US right now. The peak online selling period has started and will run until Xmas. Black Friday which comes at the end of November is worth $1.2bn in sales. So it’s easy to see the benefits of selling online.
    [Social Media] Content Marketing Tools: How to Get Relevant Website Traffic
    Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. Ian Cleary is the founder of RazorSocial, which helps companies become more productive and get results with content marketing and social media through the use of technology. He is a speaker, award-winning blogger, and a regular contributor to sites such as Social Media Examiner, The Huffington Post, and VentureBeat. For example, Ian recently completed a detailed analyis of Hootsuite, a popular social sharing and scheduling tool. Download.
    [Social Media] Insider secret! The system I wish I’d had when I started business blogging
    In that time I’ve written more than 200 articles about using social media, modern marketing techniques and email marketing to produce healthy growth and profits for small businesses and solo workers. This post is rock solid – have I shared it on social media recently? Even with clear blog categories, helping visitors find information they need gets increasingly difficult so it makes smart business sense to continue posting older blogs through social media profiles. 'There’s one system I wish I’d set up when I started blogging over 5 years ago.
    [Social Media] Medical Community and Big Data Getting More Social
    'While many people think of social media as just a means to connect to old friends, it’s actually much more. Social media helps patients connect with others that may be suffering with the same disease, it allows doctors to relate to one another and it can help new and innovative ideas get funded. An example of just how powerful social media is was the earthquake in Haiti in 2010. Most people heard about the damages and after-affects through social media, not through traditional media outlets like the news.
    [Social Media] SEO Isn’t Dead: 10 Ways to Use It for Business
    Use your research to “mine” insight on topics that are trending in search and on social media. The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. Human signals (including social signals) are a huge factor in achieving improved ranking.  'While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. But here’s the thing. OAO isn’t anything new.
    [Social Media] 4 Brands Who Are #Winning on Social Media
    'Social media is an increasingly important part of a brand strategy. As the transition from print to digital media continues, social media channels represent an opportunity for direct dialogue between brands and customers. If used in the right hands, it is an incredibly powerful tool: below are some brands who have their fingers on the social pulse and have seen great benefits as a result. Check it out for a good dose of social media inspiration. Social Media Social Networks winning British Airways. Destinology.
    [Social Media] 3 Reasons Snapchat’s Brand is in Jeopardy with Snapcash Feature
    Apps Featured Social Media Social Networks Startups snapcash snapchat Square 'The dust has settled on Monday’s announcement from Snapchat about their new feature called Snapcash  - a feature that connects your debit card to your Snapchat account sending money just as easy as sending a snap to your friend. Even though the news is more than 72 hours old, the buzz on Twitter about Snapcash is certainly trending. Unfortunately for Snapchat, their brand is taking a hit. big hit. The question at stake right now for Snapchat, is “Was adding Snapcash the right move?”
    [Social Media] Inhabit One Social Media Channel
    'Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your resources to them. Obviously, your commitment to a social media channel will determine your success with it. Copyblogger Media recently declared they were killing their Facebook business page, despite the fact that it had earned nearly 40,000 likes. Apply this same idea to your social media.
    [Social Media] A Systematic 3D Approach to Brainstorming New Content Topics
    Social Media Strategy brainstorming chuck frey content marketing mind map niche social media strategy topics trends writing 'If you’re like most content marketers, you’ve become adept at breaking your niche or market down into its component concepts and writing about them in exhaustive detail. But inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. What lessons can you extract from its evolution? Left and Right.
    [Social Media] Making The Impossible Possible: How I Created A Full Time Blogging Income With No Qualifications
    Social media management. Talk to people on Social Media instead of just link dropping. 'Image via Flickr user Susy Morris. This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. felt trapped, with no escape plan. Being a new parent can do that to you. It can make you feel like the only person in the room. It Began As A Cry For Help.
    [Social Media] What Does it Take to Go Viral Nowadays?
    With the advent of social media networks, content is now shared thousands of times faster than the common cold spreads through our elementary school classrooms. This is an excellent example of cross promotion, while Richard received overnight notoriety, his idol Celine Dion also got some free hype for her Las Vegas show and users all over social media had even more to talk about and share. Optimized Visuals for Social Sharing. 'As children, we all learned the concept of sharing in Kindergarten and viral was something nasty we picked up from our classmates.
    [Social Media] Land Rover Teams Up With British Author to Launch Experiential Novel on Tumblr
    Social Media Case Studies 'Land Rover’s recent debut of The Vanishing Game, a 17,000 word story by British novelist and screenwriter, William Boyd, takes the concept of brand storytelling to exciting new levels. The story, which describes a driving adventure from London to the southern tip of Skye in Scotland, is hosted on a dedicated Tumblr blog , but is also available across various tablets and iBook for free. Viewing on Tumblr is recommended for its robust storytelling experience. Also unique is how the Land Rover vehicle itself was woven in. Provide Multiple Access Points.
    [Social Media] How I Use Feedly and Pocket
    Summary Of the 839 feeds, many of which publish multiple times a day, I either share (email or social) or save (Instapaper or Pocket) 35-50 items daily. Blog Coach RSS Feeds Social Media 'I share a lot of links and resources. But, I don’t share everything. At this writing, I have 839 feeds (sites, blogs, search strings) in my Feedly Reader. The other day, I found something about pet care. I’m not going to Tweet about it, but I know this veterinarian who could. probably send 15-20 items a week to folks. Feeds Create a Lifetime of Loyalty.
    [Social Media] Where I’ll be Speaking in 2015
    March 25-26: Social Media Marketing World in San Diego. I’m really excited to get to Social Media Marketing World this year. What a buzz it’ll be to attend an event with 2500 bloggers and social media enthusiasts! Social Media Marketing World. Until Friday you can grab a ticket to Social Media Marketing World at a whopping $500 off ! 'I’ve had a few people asking in the last few weeks where I’ll be speaking in 2015 – I can’t believe the end of the year is so close! 500 Off!
    [Social Media] The Dave and Busters Tweet Lesson: Stand By Your Brand
    'Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. So here’s where we’re at with a collective lack of spine in the social, marketing and advertising world: be creative, be dynamic, create conversation and excitement, but DO NOT, UNDER ANY CIRCUMSTANCES TAKE RISKS. It sparked furious cries of racism. It sparked snickers. tacotuesday. It’s supposed to be FUN. Tweet.
    [Social Media] 5 Companies That Nail Social Media Recruiting
    'With big data recruiting on the rise, social media is playing more of a role in the hiring process than ever before. Industry leaders like Google, Facebook, Amazon and more are leading the charge towards a high-tech recruiting process, and social media is a big part of that strategy. Social media recruiting is still a relatively new game , and some companies play it better than others. These 5 companies have used social media successfully to identify and hire top talent faster. Do you use social media to recruit? Twitter.
    [Social Media] Buying Your Friends: The Pros and Cons of Purchasing Social Media Followers
    If you’re facing the dilemma of whether or not to buy Twitter followers, Facebook Page likes, YouTube views or any other social media followers, consider these pros and cons: Pro : You get more followers and high follower counts look impressive. Pro: It’s the only way to add followers on some social networks. Con: Buying followers can be a violation of a social network’s TOS. Each social network has its own terms of service (TOS), many of which include policies surrounding how followers and other key metrics can be attainted. 'linkedmediagrp via Compfight cc.
    [Social Media] 4 Ways to Turn Boring Data Into Captivating Content
    By asking readers to read a quick passage and then answer a few questions on it, they deduce not only how many days it would take to read the entire collection (221, just saying…) but how this compares to the ‘average person’ Great fodder for showing off on social media, and Blinkbox ensure their users can do this easily. 'Whatever industry you’re in, there’s a strong chance that you have quite a stash of data sitting around. Turning data into captivating content is a great way to make it work twice as hard, giving you more bang for your buck. The Takeaway.
    [Social Media] 4 Companies Changing How We Communicate Online
    Social Media 'Today’s technology moves so fast we rarely take a moment to step back and look at the impact on our lives. The way we communicate online is rapidly changing thanks to several key companies and their innovations. In the post, I wanted to take a moment and recognize three companies that are playing an integral role in changing the way we communicate, and one company that I believe you’re going to see big things from in the future. The Three You Know: Snapchat. Snapchat is  changing online communication  by making it less permanent. Reddit. WhatsApp. North Technologies.
    [Social Media] Work on Being More Social in the Job Hunt
    Luckily, social media plays a big role in finding a job, and there’s a lot more to it than just the big names, like LinkedIn. Yes, everyone in the workforce can probably benefit from a good LinkedIn profile and the connections accrued there, but it’s good to be aware of the some other job focused social media sites and even other information you can get from social media while searching. Because it combines job search technology with social media for optimum matching, it’s a great tool to use when looking for a new position.
    [Social Media] When Does Convenience of Service Overcome Lack of Ethics?
    social media lit up with condemnation, and calls to boycott the NFL, etc., Away from the US, here in Canada there’s currently a case involving media personality Jian Ghomeshi and domestic violence around his sexual preferences: More Workplace Allegations Made Against Jian Ghomeshi ( CBC News Toronto ). Again, much like the Ray Rice/NFL case, there was a lot of condemnation and outrage on Facebook and other social media channels, as friends and their connections moved from incredulity to anger and disgust. Quite the list, huh? Again, quite the list.
    [Social Media] Protecting Yourself Against Social Media Security Threats
    While the web provides several channels for us to maintain relationships and create discussions every day, the rise of social networking sites have made it even easier to do so. Unfortunately, with millions of people online, social media sites not only attract family and friends, but they also attract cyber criminals. As a result, social networks are becoming vehicles for malicious attacks, data leaks and privacy breaches. Social engineering is a popular method that tricks users into revealing authentication credentials or personal data. Featured Socialnomic
    [Social Media] Why Every Business Should Have a Facebook Presence
    Facebook is the largest social media network the world has ever seen.  Forget about Myspace, Twitter, and Google+, if you’re only going to use one social media website to advertise your company, Facebook should be the one.  The benefit of this is that potential customers can easily ‘like’ your Facebook page without even having to be logged into the social media site.  With over 350 million active users, it should be your first port of call when starting a social media campaign. 'With over 400 million users (and counting!), Large User Base.
    [Social Media] Internal Communications: It’s a Man’s Man’s Man’s World
    His booth was swarmed by clients, competitors, and media, all of whom wished they’d thought of it first. Results included an updated website garnering a 51 percent increase in external hits and search engine results in the top three listings, as well as media placement within trade publications. By now, we had social media, videos, and lots of other vehicles that could be used internally. 'By Susan Cellura (Disclaimer: Gini Dietrich asked me to write this as a woman who has worked with different offices and brands…in a man’s world. This is NOT a diatribe against men.)
    [Social Media] Love and Hate: The Pumpkin-Obsessed People Speak
    Microsoft Social Listening has been tracking our nation’s love/hate obsession with the taste of pumpkin through social media conversations and they visualized their findings in the infographic below. For each pumpkin product they show which social platform is hosting these conversations, the overall sentiment, which states are doing the most talking, and share of voice. Via Column Five for Microsoft Social Listening. Digital Footprint Graphics Social CRM Social Media Socialnomics Statistics Web Analytics infographics Microsoft pumpkin
    [Social Media] Does Your Inbound Marketing Funnel Have Enough Room For Trust?
    This can happen via an email forward or a social media share, but either way, it means that your reader has begun sharing your content with their network. As your subscriber receives your content over and over, they should slowly transition from a casual reader into an outright advocate – frequently recommending your content via social media, and regularly participating in your comments section as new content is published. 'Do you remember the first time that you realized the true power of inbound marketing ? They wanted to talk about a consulting package. Trust.
    [Social Media] How Bloggers Can Make The Best Use Of Their 24 Hours
    You may also need to check your email or social media accounts to communicate with other writers. 'Image via Flickr user Thomas R Stegelmann. This is a guest contribution from entrepreneur Charles Crawford. Whether your parents believe you or not, there are ways to make a living off of being a blogger. And with as many benefits that come with blogging, who wouldn’t want to at least check out this lifestyle? After all, you get to be your own boss for the most part, so you don’t have to worry about a lot of the hindrances that come with a typical 9-5. Have A Plan. Stay Focused.
    [Social Media] 22 Must Know SEO Writing Tips for Higher Rankings
    Promote via social media, blogs, forums, and other relevant channels. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. Don’t worry, no keyword spamming or black hat tactics. m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.
    [Social Media] Emerging Social Media Trend: Pay To Play
    'It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Social Media social ads Well, that “free ride” has come to an end. Sure, you still don’t have to pay to create an account, but if.
    [Social Media] How to Be an Average Marketer and Nothing But That
    Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Mack Collier. Mack is a terrific social media thought leader, author of a book called “ Think Like a Rock Star ,” which really helps you go through this same process of asking what would your customers really love and treat your customers and fans the same way that rock stars treat their fans. You should definitely be following Mack in social media. 'Are you asking the exact wrong question? Show me evidence that other companies like ours are doing this.”
    [Social Media] Join Paul Roetzer for a Special Author Q&A Today
    In order to participate, all you have to do is: Make sure you have a  Livefyre  account or be ready to sign in with one of your social networks. Livefyre Chat Social Media how to measure your marketing efforts how to recruit a marketing team inbound marketing livefyre Q&A loyalty paul roetzer pr communications spin sucks author Q&A the marketing performance blueprint 'By Lindsay Bell It’s already mid-November, which means we’re this  much closer to Christmas. It’s just painful to think about, really. If you missed it, be sure and download it.
    [Social Media] 10 Ways to Advertise your YouTube Channel (With Examples)
    Having social media profiles EVERYWHERE. In this day and age, you can’t have a successful dog food company without a successful social profile on Twitter, Facebook, and maybe Pinterest or Instagram. This is where something like Twitter cards , or advanced techniques like Twitter remarketing , and that social profile emphasis above, can pay off. Just as you need more than one way to reach your fans via social media, you need more than one place for your fans to discover your content, and have it updated regularly. Yes, I know. have too much to cover!
    [Social Media] Comedians In Cars Getting Organic Reach
    Some do this exceptionally well, while others have seen social media as a free ride to get the word out. Many brands had such few pieces of content getting through, that they changed their integrated marketing mix by redefining Facebook as a paid media (more on that here: Organic Reach on Facebook: Your Questions Answered ). Last week, the massive online social network also told brands and agencies that they could no longer run promotions that forced users to like a brand to participate (see that DigiDay piece above). online social network. paid media.
    [Social Media] How Social Media is Shifting From Marketing to Targeted Digital Advertising
    'The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Businesses that adopt pay-to-play can take advantage of social media without it hitting their advertising budget too hard. For years, I’ve been against automation on social media. Here is a breakdown of the two options: Pay-to-Play. Automate.
    [Social Media] How to Write a Business Book Without Losing Your Soul
    by StickyBranding Related Stories Plan Your Content Using a Marketing Funnel The Dharana of Planning Anonymous Social Media: Why You Shouldn’t Participate. 'By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. strong plan is your savior when writing a business book. It was great advice.
    [Social Media] How to Use Trending Triggers to Create Contagious Content
    Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it. 'Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. He found out that triggers make up a large part of a potential buyer’s decision to make that purchase. For example, everyone knows about Bud Light.
    [Social Media] Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
    'This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. People on social media are not there to seek out businesses. You also want to avoid being too “salesy” via social media. Yet not many found it. Not very likely. We hate waiting.
    [Social Media] Is Listening a Lost Art?
    If social media hasn’t taught us anything else, its made it clear that people want to be heard. As the landscape continues to change, prospective new customers armed with the internet and social media now are coming to the table with a whole nother set of questions which we may have to think about before we answer. 'Did you know that we spend 25 percent of our waking hours listening? Are we making the most out of it, and what’s more important, what are we missing? We all fall prey to interrupting someone to make a point. Interpret what you hear.
    [Social Media] Plan Your Content Using a Marketing Funnel
    At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. Related Stories Anonymous Social Media: Why You Shouldn’t Participate How to Find the Right Content Distribution Your YouTube Plan is Not the Same as TV. 'By Gini Dietrich Do you plan your content? As you know, we have a theme here every month (this month is planning!), but until earlier this year, we weren’t very intentional with our editorial calendar. Draw three circles.
    [Social Media] 8 Simple Tweaks to Boost Website Conversions
    Social Media Strategy adam franklin boost call to action content marketing conversions email list building social media strategy subscribers templates web marketing that works 'Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Sessions. Conversion rate. New subscribers.
    [Social Media] Planning Your Work and Working Your Plan
    'During  coaching calls , there is a lot of discussion early on about planning your work: How much time invested in social media consumption, creation, and conversation When and Why you should post on your blog or write an eBook Who to connect with online or offline What and Where to find resources to curate and share Following up on leads generated from the activities above I’ve found that those owners who plan ahead and follow-through with their planning have more time available and more measurable success. Discipline without Direction is Drudgery. Donald Whitney.
    [Social Media] Motives Matter To Members - Building A Community When Trust In Institutions Is Low
    Prune your own social media posts for any possible action/comment that could expose you as a hypocrite. 'When a member joins your community, they're giving you power. The more people in your community, the more power you have. That power might mean more money, more prestige, greater efficacy, bargaining rights etc. Members don't mind you benefitting from their participation -  as long as they feel you have their best interests at heart first.    They leave if they feel they're being used.   Trust in almost all institutions is shockingly low.
    [Social Media] How Social Media Is Changing Prime Time TV
    'It’s easy to talk about how social media is changing the world. What’s harder to put into words is how social media has changed us. But is social media a pastime? study commissioned by Nokia revealed that the average user checks their smartphone about 150 times each day – and chances are that average user is checking for new updates on their social feeds. On one hand, we now have more control than ever before over what we consume when it comes to media because we manage our own information networks. First, TV 2.0
    [Social Media] Picture Better Marketing with Social Media
    Socializing Can’t Hurt Your Business. As more companies are quickly discovering, social media is a wonderful and basically free marketing tool that should be used as much as possible. While you certainly might end up paying an in-house employee or employees are an outsourcing firm to manage your social media, the costs oftentimes are well worth it. Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer.
    [Social Media] What If Stuff All Had Different Prices, Depending On Who Was Buying it?
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. never saw Google Glass as the future. because it talks to you.
    [Social Media] 6 Warning Signs That Your Hat Is Turning Black
    And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. Along with some great observations, these 6 warning signs were mentioned: paying people to be active on your social media content with likes, comments, subscribes, or clicks. creating false social media profiles to increase activity or get information. They all are attempts to create fake numbers on your social media. It’s better to focus on developing leads from social media  wearing the white hat of legitimacy.
    [Social Media] Incorporating Social Media Into Your Strategy
    Incorporating Social Media Into Your Strategy from Danielle Brigida. 'Awesome primer by Danielle Brigida of the National Wildlife Federation. ———— ( photo credit ). Featured From the Trenches
    [Social Media] Blogging with Intention: Creating an Income from a Successful Blog with Crystal Paine of Money Saving Mom
    Provide great content, write about topics that are relevant, format your posts in an organized manner, and share your posts on social media in a compelling manner. 'Crystal Paine is the founder of the amazingly successful MoneySavingMom.com , which sees 1.5 million visitors each month, and employs 13 full time staff. Crystal had been looking for ways to create an income while she was a stay at home mom, and realised she could make a healthy business meeting her readers’ need for such information. The Beginning: Blogging Goals and Direction. Step Two: Creating an Income.
    [Social Media] How to advertise and optimise posts on Facebook
    After you have put a great deal of effort into your social strategy and into creating posts, it is just as important to monitor your results. There Similar Posts: Weibo – a Chinese Social Media platform. Search & Social – Understanding the Interdependence. How to structure glocal communication on Social Media. Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting
    [Social Media] Thanksgiving & Social Media: 5 Must-Reads
    'It’s not too late for your brand to have some fun on social media this Thanksgiving. Social Media Planning for Thanksgiving By Julia Bass Thanksgiving is upon us. Social Media thanksgiving Get inspired with these five must-reads. In addition to long car rides and overeating, consumers will be searching for cranberry sauce deals on Twitter, browsing Pintrest for green.
    [Social Media] 5 Shifts to Fix Your Social Media Metrics
    'On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. Very worthwhile.
    [Social Media] Anonymous Social Media: Why You Shouldn’t Participate
    While you may think you’re participating in anonymous social media, it’s fairly likely someone, somewhere will figure out who you are. This is something I think about when I read about the anonymous social media apps, such as  Whisper , Secret , and YikYak …and now Facebook Rooms. Anonymous Social Media. But this year, anonymous social media apps have emerged and they’re gaining popularity fairly quickly. ” And that includes anything in “anonymous” social media. 'By Gini Dietrich.
    [Social Media] If I Could Start Social Over Again
    'Looking online at the top social media news articles, it is amazing how Facebook and Twitter still dominate conversations. have been online in social networks for a long time now. Consider that online media giant AOL still has 2.3 It was the age of personal brands, and like many others — in spite of my protests about personal branding as a movement — I weaved my personal social media activity and blogging for business together. We are experimenting again with the Tenacity5 Media Facebook page , but I have sincere doubts.
    [Social Media] 7 Ways to Spot Epic Copywriters for Your Site
    Copywriters are usually active on social media, too. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Even those who can may not always be suitable. As Karri Stover points out in her post, there are  factors that distinguish great copywriters. Here’s how you spot the pros….
    [Social Media] Meditations On Social Media Marketing
    How well do marketers truly perform when it comes to social media? It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. With that, we also decided to do a show like this, where we could talk about the challenges that brands face when it comes to social media and how to best educate and arm them for success. social fresh. 'Episode #436 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. audio. blogging.
    [Social Media] Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media
    There are some consistent traits that make Organic Posts feel too promotional: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads I work as Freelance Social Media Network Online Professional. 'Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased.
    [Social Media] How Good Is Your Social Business Governance?
    'In our research and client work at Altimeter, one of the most misunderstood issues we see is social business governance. ve seen it defined as everything from social media policies and risk management to organizational structures. The post How Good Is Your Social Business Governance? Culture Employees Enterprise Risk Security Social business Strategy Uncategorized altimeter charleneli governance organization risk management risk mitigation scaling social media social media appeared first on Charlene Li.
    [Social Media] Six Links Worthy Of Your Attention #230
    If you''re dealing with the media, this is table stakes." social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: How to be literate in what''s changing journalism - Press Think. Jay Rosen ''s excellent list of things he expects his journalism students to have understood by the time they finish in his class. With plenty of links. Alistair for Hugh). What Happens When a Disruptor Gets Disrupted - Slate. Alistair for Mitch). Love it."
    [Social Media] Gin and Topics: Guys Recreate Kardashian’s Rear-End Photos
    Social Media Top 5 aerobic championships agency of the year chel wolverton conina manea eleanor pierce facebreakers gin and topics guys recreate butt photos jimmy fallon lindsay bell matthew mcconaughey news anchor Taylor Swift union 'By Gini Dietrich I cannot believe Thanksgiving is less than two weeks away. It feels like I was just standing in my mom’s kitchen last Christmas, talking about what 2014 had in store for us. Yet, here we are, nearly a year later. Crazy! I’m thinking about spatchcocking the turkey. This means you take the backbone out and roast it flat.
    [Social Media] Five IFTTT recipes from the FreshMinds Team
    Many of the most popular recipes on IFTTT connected different social media channels together to facilitate the sharing of information on different social channels. 'FreshMinds brings you our Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re sharing our top 5 IFTTT recipes. IFTTT is a tool that allows consumers to create connections between channels, apps and devices to automate manual processes. The premise is simple. If this happens, then that should happen as a result.
    [Social Media] Why Social Networking Can Make Your Home Best Prepared for Winter
    'We all know social media is used for networking, possibly landing your dream job, connecting with friends from your past, discovering the best trendy new item and finding a deal, but did you know that social media can also be used when it comes to maintaining your home? Fortunately, social media can help you save money on all of these items. Whether you’re in need of gutter cleaning, window caulking or heater repair, social media can help. Reach out on Twitter – Twitter is another extremely popular social media tool.
    [Social Media] Dentist’s Drill Home Importance of Social Media
    That’s why more and more dentists are turning to social media to get the word out about cleanings and other dental checkups. Here are just a few ways dentists are looking out for your teeth by spreading the word about dental care on social media: Teaching Social Audiences About Dental Care. Dentists are going the social route to keep customers like you and the general public up to date about proper dental health. The dental community is also using social sites to answer questions concerning their patients’ cavity concerns and gum health.
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