• SOCIAL MEDIA NETWORK MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Social Media] 10 Ideas To Ignite Your Next Blog Post Creation - Social Media
    Privileged Information: Announce things on your Blog and other Social Media Platforms first. work as Freelance Social Media Network Online Professional. 'Blog Writing can come naturally to some and not so naturally to others. Both ways one does have to write and one will have to have source for Ideas. There are several Trigger Points that you can build your ideas from. Here are a few: Ask A Question: This could be rhetorical or any other. List Making: Making concise lists of top 10, top 5 etc can get people to share and many a times save and archive your lists.
  • DEVUMI  |  FRIDAY, JANUARY 30, 2015
    [Social Media] Use the Twitter Discover Tab to get More Twitter Followers
    Take a look at how that social media savvy Gorilla has other social media experts suggested: The Find friends tab in Twitter Discover is a way to use your contacts from other platforms to connect with them on Twitter. Twitter content marketing hashtag marketing online marketing social media marketing twitter marketing twitter marketing strategy 'The absolute worst thing your Twitter account can be is boring. m not just talking about how your fans see it, but how you see it as well. The Twitter discover tab is there to help you. ll look at each one next.
  • FREELANCE SOCIAL MEDIA  |  THURSDAY, JANUARY 29, 2015
    [Social Media] Ways to boost SEO using Social Media
    'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.” ” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam. Social Media ShareThis.
  • DANNY BROWN  |  THURSDAY, JANUARY 29, 2015
    [Social Media] We Are the Creators of Hate
    We Are the Creators of Hate originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'My kids are aged three and five. My daughter, Salem, is three and my son, Ewan, will be five in May. Both of them go to school. Salem goes to a “pretend” school, meaning she goes to private daycare, and our daycare lady takes Salem to a little school each morning where other kids her age play and learn. It’s almost like junior junior kindergarten. To them, they’re simply friends and teachers. Smelly. And probably a bastard.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 29, 2015
    [Social Media] The Power of Social Media for the Consumer
    Consumers are fortunate, though, to be able to use social media to their advantage and find the best cost and way to buy and pay for certain things. Whether you’re looking at calculators or what’s for dinner, take a look at social media to help out and empower you regarding your family’s spending. Take a look at social media for some of these things: • Play classes – Many times a new mommy wants to get her toddler into a play class. Hop on social media to find some of the best deals in your area for this.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 29, 2015
    [Social Media] How to Effectively Use Social Media in the Real Estate Industry
    'Social media is now considered a critical component of nearly every organization’s internet marketing strategy. While real estate professionals once relied heavily on print advertisements, physical signage, and word of mouth, the industry’s marketing efforts are now largely defined by how well they utilize the internet and various social media platforms. When used properly, social media can serve as a multi-purpose tool that helps you build a brand, network, and reach a larger market. As the staple social media site, this will be your hub.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 29, 2015
    [Social Media] How Construction Companies are Leveraging Social Media
    'One thing in 2015 is quite clear; social media isn’t going anywhere. From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan this year. While some find using social media to be easy, others struggle to find their place in what can seem like crowed internet space. For some time, many construction companies fell into that category and wondered if they could leverage social media in a cost-effective way. The State of Social Media in the Construction Industry.
  • PROBLOGGER  |  THURSDAY, JANUARY 29, 2015
    [Social Media] 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love
    Before his posts went viral on Copyblogger, he noted the number of comments on almost every post, analyzed the type of comments being made, and studied the social media statistics for years. 'Image via Flickr user Daniel Lee. This is a guest contribution from Hassan Ud-deen. Your blog posts have a purpose, right? You want your readers to take a specific action after reading your post. It could be to: like, share, subscribe, comment or just think about something. Either way, you’re aiming to elicit a response. Put On Your “Blog Detective” Hat. Can You REALLY Make Money Blogging?
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 29, 2015
    [Social Media] Can’t Miss Campaign: Your Year with Nike+
    Social Media Case Studies jessica gioglio nike social image of the week social media campaign video marketing visual marketing your year with nike 'According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. The strategy behind the videos is two-fold.
  • CONVERSTATIONS  |  THURSDAY, JANUARY 29, 2015
    [Social Media] 4 Ways to Use Technology to Your Advantage
    Video will become the preferred form of content consumption in 2015, predicts Social Media Examiner , noting that video views on Facebook have now surpassed YouTube. Other forms of digital marketing, such as sharing photos on social sites and blogging, can provide similar leverage for more efficient marketing as well. 'Guest Post Submission. On average, small business owners lose four hours a week on average and four billion hours each year collectively managing routine administrative and operational tasks, a 2013 OfficeMax survey found. Digitize Your Marketing.
  • PUSHING SOCIAL  |  THURSDAY, JANUARY 29, 2015
    [Social Media] Episode #30: How To Win The Battle For Attention with Ryan Hanley
    Podcast Social Media 'We enjoyed our conversation with guest Ryan Hanley, Mr. Content Warfare himself. You''ll love Ryan''s straightforward and practical approach to getting noticed online.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 29, 2015
    [Social Media] How to Score the Best Clients For Your Agency
    Social Media Research agencies agency relationships audience audit best clients clients digital marketing digital marketing agency loyalty marketing research research 'Image via BigStockPhoto.com. While agencies spend a great deal of time working to clarify their clients’ audiences and provide relevant content and programs for them, they often lack the resources (both in terms of client numbers and research expertise) to gain a reliable understanding of what their own clients and prospects are really looking for in an agency. Agency Question #1: How Do We Find Loyal Clients?
  • PROACTIVE REPORT  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] 15 Digital Skills You Need in 2015
    'The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.     40% state that their companies will be hiring content marketers in the next year.     42% of companies state that they do not have the skill sets to implement content marketing.     34% of professionals have a hard time hiring individuals with content marketing expertise. 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] Backlinks Matter: Take Control of Them
    know that I might be sounding like captain obvious here, but links really are the main vehicle that drives us across various pages, sales offers, social media, and so on. 'By Karol Krol . Building backlinks is one of those practices that has been regarded as a one-off thing, for the most part. In other words, once you’ve built a backlink , you have no power over its appearance or the URL on your site that it points to. Or do you? Well, there is a way, and here, we’re going to discuss all the “whys” and “hows.” Let’s cover SEO first.
  • PUSHING SOCIAL  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] Why Blogging Isn’t Good Enough
    Content Management content marketing Social Media 'Blog posts aren’t getting it done. Anyone can blog and almost everybody does. Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] Ice Cream Makers Scooping Up Social Media
    'When it comes to cold, tasty treats, everyone screams for ice cream, especially on social media. With delicious desserts in mind, here’s a look at the ice cream industry and how it’s spreading the word on social media: Ice Cream Sales in the U.S. With 70% of sales taking place on a regional level, it’s no surprise manufacturers are using social media to spread the word about their scoops. Social Media and Ice Cream. Popular Ice Cream Social Marketing Campaigns. Finance Social Media consumers dessert ice cream
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] Why Twitter is Not Your Bae
    When you see a brand aging down its social channels by tossing in ‘bae’ and ‘on fleek,’ it’s a warning sign in most cases that the brand is struggling to connect in a meaningful way with its audience,” — Shankar Gupta, 360i. Twitter is the bluntest object in the social toolbox. Sprout Social Shoutout. Today’s Sprout Social Shoutout is for is for my company, Convince & Convert. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. 'Image via BigStockPhoto.com.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] How Fast Should A Social Media Response Be?
    'One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the deadlines for recovery from a social media mistake: on Twitter, you have to respond within minutes, and after two hours it’s too late. on mainstream media, you have 1-2 days to put your response out. Now, I haven’t done a study, but ask yourself how much backstory you have read on the social media you are involved with.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
    'Today we have a guest post from Carli Evilsiver , Marketing Coordinator at WTWH Media. Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Photo courtesy of Carli Evilsiver, WTWH Media. m not sure how to do it: Companies might avoid social media because they do not understand it. Keep reading to find out why.
  • WRITTENT BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] 7 Writing Strategies to Boost Traffic on Your Blog
    It’s what gets people to your content from search engines, social media sites, and other blogs. 'Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Then, you still need to deal with the competition. Most niches and industries are saturated. Ask nicely.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] Offsite Content Marketing: Six Tactics to Reach New Audiences
    The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Create a list of the influential blogs, trade publications, and other media outlets for your industry. Traditional Media Relations. Last week, I wrote about how to use traditional or influencer media relations to extend your reach. Social Networks. would never advocate you use a social network as your blog. 'By Gini Dietrich.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] You’ve Got Brand Ambassadors. Now What?
    Social mentions. Re-share their content on your own social media channels, especially the content that doesn’t mention your brand—it’s just a nice gesture. Social Media Strategy brand ambassadors brand strategy customer relationships influencers relationship building social media strategy 'Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. But once that part is done, WTF do we do now? Blog posts.
  • DEVUMI  |  WEDNESDAY, JANUARY 28, 2015
    [Social Media] Social Media Marketing Advice 2015: Cross-Platform Marketing
    'An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. This social media marketing advice isn’t just about becoming SoundCloud famous. This isn’t just good social media marketing advice either, it’s also going to help your SEO. One step ahead. YouTube.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Put Your Customers First on Social Media
    'Whether you run a well-known company or one that most people have not heard of outside of your hometown, social media is essentially a free and very worthwhile tool that should always be on your marketing radar. That said what are you doing to promote your social networking in 2015? Even though many companies know that social media is a key component of their brand promotions, too many others have not invested the time and effort into social media. So, is social media one of your marketing priorities?
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Trending: Was Facebook hacked?
    'Facebook users from Asia, the United States, Australia and the United Kingdom reported Monday night that they were unable to access the social media site as well as Facebook owned app Instagram and Facebook reliant app Tinder. CNN reported that this temporary loss of Facebook, Instagram and Tinder brought users to Twitter to express their thoughts on the outage. Users joined the conversation with #facebookdown, which was trending for a few hours. We moved quickly to fix the problem, and both services are back to 100% for everyone.” Image from pcworld.com.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Should You Take a More Social Approach in Your Career?
    You can network with friends, family members, old coworkers, neighbors and even via social media. Social media is an extremely powerful tool when it comes to finding a job. large number of these organizations are active on social media, informing the public of what they do and where they need assistance. Use social media sites such as Facebook, Twitter, Pinterest and more to promote your company. Many top-notch schools nationwide are active on social media , promoting myriad of educational opportunities.
  • SAYING IT SOCIAL  |  TUESDAY, JANUARY 27, 2015
    [Social Media] How your brand can win the 2015 Super Bowl
    From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! Corporate Social Media Digital Marketing Social Media Super Bowl Marketing facebook social media super bowl Super Bowl 2015 Super Bowl Advertising Super Bowl Strategy 'In this blog we discuss the ways that your brand can come out victorious during the big game in 2015.
  • SPIN SUCKS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Structuring your Day for Maximum Productivity
    10 minutes of responding to email and social media. 30-minute break 10 minute walk Grab a snack Remaining time on email, social media 10:30 – 11:20 a.m. More time to respond to and schedule social media activity. 'By Marlene Oliveira Almost exactly a year ago, I was looking up at a mountain of work knowing it was going to take a special strategy to tackle it all. knew I was going to have to produce, produce, produce. At the very same time, I stumbled upon an excellent model for structuring your day for maximum productivity. This is how I do it.
  • PROBLOGGER  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Going from a Blog to a Vlog: What the Big Companies Can Teach Us
    'This is a guest contribution from social media analyst Matthew Yeoman. Matthew is the social media analyst over on the Devumi blog. You can find him there every Wednesday and Friday writing about the latest developments in social media. The move online from only having a blog for your online marketing is, of course, one which has long since been abandoned. Brands now have Twitter, Facebook, Instagram, and on and on to promote their website and the blogs themselves. Many of the biggest brands in the world are on YouTube. 30 2014: TITLE. VIEWS. LIKES.
  • DANNY BROWN  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Give And Ye Shall Receive: Mentoring, Creativity and Innovation
    Let’s also take a look at what social scientists have to say. Give And Ye Shall Receive: Mentoring, Creativity and Innovation originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'This is a guest post by health and wellness strategist and digital health pioneer Liz Scherer. When you hear the word ‘mentor,’ what is the first image that comes to mind? Is it a middle-aged man in a suit, briefcase on a table in front of him and a Mont Blanc pen in hand? Pretty passé, eh? The Conceptualization Belief. don’t believe it is.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 27, 2015
    [Social Media] 4 Things You Need to Know Before You Pitch
    You may also find useful details on a publication or personal website’s bio page or in social media profiles. Those who are relatively new in their positions may not have inboxes as crowded as their more tenured counterparts, but they may also have a smaller audience and less social media impact. Where to learn: LinkedIn, bio pages, and social media profiles are again the best sources of information about past and current employment statuses. Mixed-media pieces. 'Image via BigStockPhoto.com. Work History. Target Audience. Need for Visual Assets.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Email Marketing: Still a top performer
    Heidi Cohen gives us several reasons why email trumps social media: Email provides directly measurable ROI  - You know immediately how many opened and read your message. 'Do you know that the average office worker checks their email 30 times an hour? Can you imagine what the stats are for contractors out in the field? The point is that emails are very acceptable ways of communicating with each other. The key is to have relevant and timely info for your prospect. Email is content format agnostic -   It’s user-friendly and you can use text, images, videos, audio, PDFs.
  • SPIN SUCKS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Content Distribution: Eight Ways to Gain New Readers
    Social Share Buttons. But the social share buttons are not on every blog. ” When we looked at her blog, they didn’t have the social share buttons or comments enabled. Set up your social share buttons and enable comments. Social Media. Social media definitely is not one size fits all, so I will tell you what works for us and you can adapt. While it isn’t a great social network for, well, being social, it does wonders for search engine optimization. 'By Gini Dietrich This whole digital world is a funny beast.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 27, 2015
    [Social Media] How to Convince People to Do Your Marketing For You
    These people promote their chai through their in-person lives as well as their social channels. Other ways they have attracted fans are through social media and word-of-mouth from other happy ambassadors. When it comes to identifying fans you already have in place, there is a fabulous combination of social media monitoring, reaching out to your consumer base, and strategically placing CTAs for people to opt-in to your network. How involved are you on social media? 'Image via BigStockPhoto.com. Image via Bhakti Chai. Key Takeaway. Opt-In Power.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 27, 2015
    [Social Media] Why Do I Do What I Do?
    Take Your Foot Off the Gas, Keep Your Hands on the Wheel Advice of Real Experts on Blogging and Social Media Own It or Rent It? Conversations Social Media 'Recently, I’ve been asking business owners, “Why do you do that (or that way)?” ” Or “What’s the purpose of (strategy or tactic)?” ” This helps me as their coach, but also helps them define the importance of what they do and how they do it. Sometimes, it reveals how little importance there is in the doing. Maybe ”  I’ve been tempted. ”).
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Social Media] The Social Approach to Helping Military Members
    One of these ways of marketing is to use social media to reach out to current and former military members. Using social media is just one way to reach out. Using social media is cost effective to the companies and reaches more of the audience than traditional advertising strategies. Other companies also use social media sites like Facebook, Twitter and Pinterest to target military families. This way business can reach mobile audiences and offer discounts without adding cost to themselves with paper or other media advertising. 
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Social Media] Social Media Revolution 2015
    'An update of  Social Media Revolution video has come out for 2015. Featured Socialnomics mobile Social Media statistics videographic Check it out here! Here’s a recap of what the video shares with us: Mobile drives over 50% of ecommerce traffic | Stat found here. Over 1.35 billion users on Facebook | Stat found here. Over 50% of the world’s population is under 30-years-old | Stat found here. 53% of millennial generation respondents (those born between 1981 and 2000) said they’d rather lose their sense of smell than their technology | Stat found here.
  • SOCIALNOMICS  |  MONDAY, JANUARY 26, 2015
    [Social Media] #Hazing Prevention: A New Digital Discussion
    Part two of my series on Greek Life and Social Media will explore some of the digital education tools and strategies used to educate students about the dangers of hazing. HazingPrevention.org is a national leader in using social media to engage the higher education community on hazing prevention.  Wellesley’s Office of Student Involvement also actively used social media to market their observation of National Hazing Prevention Week. Villa, who was pledging Pi Kappa Phi Fraternity , died of a heatstroke.  initiated a $4 million lawsuit.
  • PROBLOGGER  |  MONDAY, JANUARY 26, 2015
    [Social Media] Blogging and Privacy: How to Blog Authentically Without Losing Your Voice
    Even though blogging and social media continue to change rapidly, I feel really lucky to be able to tell my story in real time on the internet. 'Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. longtime blogger, she’s learned how to balance honest storytelling with keeping her husband, her family, and their life together somewhat incognito. Blog Beginnings. started blogging as a creative outlet for my writing. But I never got that far. Privacy Needs. It’s okay, though. No-Go Zones.
  • T2 SOCIAL  |  MONDAY, JANUARY 26, 2015
    [Social Media] How Often Should You Post to Social Media [INFOGRAPHIC]
    One of the more popular questions marketers tend to ask relates to how often to post to social media. This great inforgraphic from Spokal  does a great job of analyzing current trends, aggregating that data and providing us with a guideline which can easily be followed when deciding how often to post to social media. The post How Often Should You Post to Social Media [INFOGRAPHIC] appeared first on t2 Marketing International. 'How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions.
  • WAXING UNLYRICAL  |  MONDAY, JANUARY 26, 2015
    [Social Media] Monday Roundup: 2015 Marketing and PR Trends
    How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead. Sure, 9 social media trends to watch in 2015. Why:  Geoff Livingston  gets to the heart of what makes social, or any other form of media, of interest to business owners: it has to answer the question, “So what?” You’re welcome. ” 6. 
  • GEOFF LIVINGSTON  |  MONDAY, JANUARY 26, 2015
    [Social Media] No One Knows Who You Are
    These personal brands revolve around reciprocated sharing, social media talk and no walk. Is it any wonder social media experts and to a lesser extent marketing bloggers aren’t taken seriously in the CMO office? The media have changed significantly since then. 'It’s funny how some people feel an online profile is the most important part of their career today. Building a business or a career based on an online reputation instead of an the actual product or service can only lead to difficulties. Unsolicited Advice for Younger Professionals.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 26, 2015
    [Social Media] Don’t Let Your Secret Sauce Kill Your Content Marketing
    Here at Convince & Convert, we routinely publish detailed presentations of how we do social media strategic plans and content marketing strategic plans for major brands. 'My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” ” (Visit here to pre-order)    One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He Your Sauce Isn’t Secret. Probably.
  • SPIN SUCKS  |  MONDAY, JANUARY 26, 2015
    [Social Media] Newsjacking: The Good, the Bad, and the Superbowl
    What could the deaths of innocent people or the downing of an aircraft REALLY teach you about PR/marketing/social media? Related Stories Influencer Relations: Tips to Extend Your Current Campaigns Use Media Relations to Get on the First Page of Google Eight PR Sins Every PR Pro Should Avoid. Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails 'By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway.  Serial.”
  • CONVERSTATIONS  |  MONDAY, JANUARY 26, 2015
    [Social Media] Using Twitter for Business – The LIFT Weekly Podcast No. 4
    Twitter may seem the easiest of social networks because of its short messages, but it’s also possibly the fastest moving stream of posts (short steps = quick steps). Related Stories Take Your Foot Off the Gas, Keep Your Hands on the Wheel Advice of Real Experts on Blogging and Social Media Own It or Rent It? Social Media 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 4 – Using Twitter for Business. Enjoy, Apply, and Thanks for listening. All Aboard! link] Using Twitter for Business – The LIFT Weekly Podcast No.
  • FEVER BEE  |  MONDAY, JANUARY 26, 2015
    [Social Media] 10 Community Skills You Can Learn In 1 Month
      Use social media to increase activity. You're going to learn that social media hype is over. There are two very specific ways to use social media to drive growth and activity. You're going to learn a range of social triggers that motivate us to participate more in our social groups. 'In less than a month, you can learn how to tackle many of the biggest challenges we face.    We're going to learn how to: Select, develop, and design a community platform.   Grow a community in a sustainable way.
  • SOCIALNOMICS  |  SUNDAY, JANUARY 25, 2015
    [Social Media] Is Your Lack of Social Networking Taxing You?
    'Social media has myriad of ways to benefit everyday people. With that in mind, social media is a great tool when it comes to improving one’s financial situation. As mentioned, whether it is locating a better-paying job, reducing one’s bills or finding a good retirement plan, social networking can be put to use rather easily and at no expense in most cases. So, how can you use social media to improve your financial situation, especially as tax season arrives nationwide for some 150 million Americans who file yearly?
  • PROBLOGGER  |  SUNDAY, JANUARY 25, 2015
    [Social Media] The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015
    From search results to social media, the internet is getting more and more local. Share your content on social networks, create engaging and educational email courses, and write eBooks and Whitepapers on industry issues. 'This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Content Marketing. Take your content right where your audience is.
  • CONVERSTATIONS  |  SUNDAY, JANUARY 25, 2015
    [Social Media] Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014
    'Week in Review  January 18 – 24, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT? Consider leaving a comment! Brain Stew Whistle Stops
  • QUICK ONLINE TIPS  |  SATURDAY, JANUARY 24, 2015
    [Social Media] How to Use WhatsApp Online in Your Web Browser
    Social Media Tutorials 'Did you know you can use WhatsApp Web online on your computer web browser and use all the WhatsApp features from anywhere. The feature is live now and you can. more » Read full original article at How to Use WhatsApp Online in Your Web Browser ©2015 QuickOnlineTips. All Rights Reserved.
  • SOCIAL WAYNE  |  SATURDAY, JANUARY 24, 2015
    [Social Media] Infographic – Top 10 Digital Branding & Marketing Trends to Watch in 2015
    infographics marketing Social Media Digital Branding infographic Marketing Trends 'via Business2community.com.
  • TWIST IMAGE  |  SATURDAY, JANUARY 24, 2015
    [Social Media] Six Links Worthy Of Your Attention #240
    piece on climate change, and the failure of our current political/social machinery to grapple with the problem in a sensible way. So, that''s a headline that has been capturing a lot of media attention. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Death By Robot - The New York Times. Asimov cooked up three laws of robotics that governed how robots would behave. Alistair for Hugh). Alistair for Mitch). Not a joke.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Twitter and Facebook and Weight Loss…Oh, My!
    'What are the main reasons people use social media? Most of us use social media to: connect with long-lost classmates, family, and friends. Many experts diss social media—pointing to all the ways it can ruin our live. Let’s take a look at exactly what is happening in the world of social media. Social media is the most popular online activity ; the US population spends more time engaging in social networks than enjoying any other internet activity. Social media even tops email. vent our frustration.
  • SPIN SUCKS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Gin and Topics: The Brits Play Cards Against Humanity
    Social Networking in Real Life. OK, when you do social networking in real life, it’s SUPER creepy! Also, if you’ve never played, get yourself a set because it’s about to change your social life. Social Media Top 5 abbie fink bad lip reading cards against humanity do you have what it takes dover police downton abbey ellie pierce gin and topics jena kingsley jimmy kimmel justin brackett laura petrolino lindsay bell-wheeler nfl shake it off social networking in real life 'By Gini Dietrich Here we are. Another Friday. love these.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Watch for These 6 Social Media Marketing Trends in 2015
    'Social media marketing changed a great deal in 2014, and some of these changes will be sticking around through the new year. YouTube is no longer the only venue for video content in social media marketing. Every social media marketing channel can now employ video content to drive conversions. Adding visuals to social media advertising is a great way to enhance the quality of a campaign. While it may still be the dominant outlet, with the broadest available audience, many newcomers can augment your social media marketing strategy.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] 6 SEO Hurdles for Retailers and How to Beat Them
    You don’t want to link out to what was once another local kitchen supply store from your bakery shop, only to find out later that it’s turned into a dog food supply. —– Author Bio:   Larry Alton  is an independent business consultant specializing in social media trends, business, and entrepreneurship. 'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Follow him on  Twitter  and  LinkedIn.
  • ARI HERZOG  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Social Networking In Your Face
    'Jena Kingsley is the latest in a series of comedians to poke fun at social networking systems by forcefully interacting with people in public places and proving that our online lives are silly when taken literally. The lingo and the descriptive language, such as friends on Facebook vs connections on LinkedIn, frustrates my students when I explain the basics of social media. Media culture identity networking Youtube Facebook has a little-used function called a poke. You can then ignore it or poke me back. Or poke anyone else.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Credit Card Companies Know Rewards of Social Media
    One marketing platform they don’t want to forget is social media. Benefits of Being on Social Media. Smart credit card companies are not only using social media to gain new customers, but also to make their current ones even happier. Here are some engaging things they are doing on social media: • Offering rewards or discounts through social media sites. Social media can be a great platform to resolve problems or issues. Credit card companies can provide information on blogs linked to social media sites.
  • FREELANCE SOCIAL MEDIA  |  FRIDAY, JANUARY 23, 2015
    [Social Media] The best of #DeflateGate
    Social Media 'After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level. The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites: Fully filled #DeflateGate pic.twitter.com/CRKA3G9ZcQ. krispykreme (@krispykreme) January 21, 2015. The internet had a field day with Tom Brady’s press conference #DeflateGate [link] pic.twitter.com/Vgsn2AgD6d. — Bleacher Report (@BleacherReport) January 23, 2015. ShareThis.
  • SOCIALNOMICS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] #YouTubeAsksObama
    Social Media Social Networks Socialnomics Twitter YouTube 'Mashable has put together this video of highlights from #YouTubeAsksObama. According to Mashable, this interview was “to expose a younger audience to Obama’s latest policy proposals, especially ones he talked about during his State of the Union address on Tuesday.” ” In order to do this, YouTube sent Hank Green, GloZell Green and Bethany Mota to ask President Obama the questions they found the most important. These important questions ranged from political topics to asking Obama for a selfie.
  • DANNY WHATMOUGH  |  FRIDAY, JANUARY 23, 2015
    [Social Media] ICYMI – Guardian, Whatsapp and Tumblr
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Google Search now directly links you to brands’ social profiles. 70% of marketers will spend more on social media ads this year. Want this in your inbox each week?  Subscribe here. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies. The Guardian is the UK’s most tweeted newspaper. Facebook cracks down on hoaxes and spam in its latest news feed tweak. Image credit. icymi
  • KIKOLANI  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Fetching Friday – 24 Posts on Marketing and Productivity
    Social Media Marketing. Measuring The Impact Of Social Media On Your Business by Christine Moorman. 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden. Reasons Your Small Business Should Start a Podcast Today by Dan Newman. Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya. Search Engine Marketing.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Advertising And The Super Bowl
    If there is any reason at all to suspect your targeted audience will be watching the Super Bowl, the biggest return on your marketing investment will probably be some sort of social media outreach because the connections you have already made can be enhanced. But people who are part of a social media conversation have opted into the discussion and are strengthening relationships. Social Media advertising and the Super Bowl Super Bowl trust 'How many at last year’s Super Bowl party gave more attention to the ads than to the game?
  • WAXING UNLYRICAL  |  FRIDAY, JANUARY 23, 2015
    [Social Media] PR Trends for 2015: 7 To Watch
    Or: “Never mind about [mainstream media outlet]! Make sure [social media influencer] gets a press pass!” This is, I think, an interesting, unanticipated consequence of our socially networked world. There will be more niche events, more “exclusive” and/or embargo-type offerings to bloggers and media, and more generation of “buzz” by who’s not invited to the party, as opposed to who made the guest list. 'You know I’m not much of a forecaster. leave that to weather people and roosters. But then I started thinking. So what if you’re not in the same city?”.
  • SOCIALFISH  |  FRIDAY, JANUARY 23, 2015
    [Social Media] [Cool Infographic Friday] 2015 Social Media Image Sizes
    'Bookmark this! —————– ( photo credit ). Cool Infographic Friday Implementation
  • SPIN SUCKS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] The Spin Sucks Inquisition: Scott Baradell
    It’s obvious, for example, that the evolution of our corporate media has brought our federal government to a standstill, and that many people believe things that aren’t true, because they are being willfully misled. Where You Can Find Scott Baradell Scott is on Twitter , LinkedIn , Google+ , YouTube , Vimeo , Pinterest , Quora , and writing for  Media Orchard  (the Idea Grove blog). FollowFriday follow Social Media idea grove inquisition media orchard scott baradell spin sucks inquisition And I was right! Gosh, that’s a hard one.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 23, 2015
    [Social Media] LinkedIn Tricks for Social Media Professionals
    on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). What’s your one tip for becoming a social pro? Social Pros Podcast b2b marketing content creation content marketing digital marketing LinkedIn tips social media Social Media Marketing Social Pros 'Tweetable Moments Treat your LinkedIn page like a website. It really is your online reputation. LinkedInExpert Tweet This. Next-Level Networking. Optimize Your LinkedIn Page. Be human.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Mobile Phones: More Than Just That
    'Our conversation went from blogging to social media apps. As a mompreneur , it was important be able to stay connected from anywhere at anytime. asked if I could see her phone. “It’s more than just a phone!” ” She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It’s her camera, transactions register (Square), idea and research manager (Evernote), and whiteboard ( SimpleMind ). Mobile phones? They They are more than just that.
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Social Media] Where to Find Twitter Trending Topics for your Online Marketing
    Get as local and personal as you need with Trendsmap When we’re talking about social media marketing and Twitter trending hashtags we’re talking about a worldwide phenomenon. Sprout Social – Helps analyze Twitter trending topics and hashtags that are already associated with your brand. Twitter hashtag marketing online marketing social media marketing twitter marketing twitter marketing strategy 'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. Yes, likely every day.
  • SOSHABLE  |  FRIDAY, JANUARY 23, 2015
    [Social Media] If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
    If a social media company isn’t taking advantage of both of them, you should run away and pretend like they don’t exist. Both are extremely important to the success of a business’ social media presence. This makes them non-scalable, which means that only nimble companies like the automotive social media folks, our friends at Dealer Authority, have the ability to manage them for their clients. Of course, that also means social media companies can get away with not selling them because few businesses are asking about them.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Social Media Proving a Better Prescription for Health
    'While social media is normally thought of as a way to connect with family, friends and business associates, it’s actually used for much, much more. Social media can now help you find your dream job (with professional sites such as LinkedIn), it can keep you up to date on the latest entertainment gossip and it can even alert you of public health issues you should be aware of. An example of the power that social media has on consumers when it comes to health issues is when peanut butter was recalled in the summer of 2014 from Trader Joe’s and Whole Foods.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 22, 2015
    [Social Media] See What You Missed “While You Were Away” With Twitter iOS App
    Social Media Social Networks Twitter 'After talk about the newest update to the Twitter iOS app, Paul Rosania announced yesterday on the Twitter blog that the newest feature has launched. “While You Were Away” is a feature on the home timeline which will show users tweets they may have missed in the time they were not using the app. Rosania says, “Our goal is to help you keep up – or catch up – with your world, no matter how much time you spend on Twitter. Image from blog.twitter.com.
  • SPIN SUCKS  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Effective Marketing from Bob the House
    Marketing Online Marketing Communication digital marketing strategy marketing boring industries real estate Social Media Twitter Twitter Marketing 'By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. Bob is an actual house. house for sale in Illinois. According to Bob’s Twitter bio, he’s in a very family-friendly neighborhood. honestly never thought I’d be friends with a house. But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  through.
  • SAYING IT SOCIAL  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Influencer Marketing – Part 2
    Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized 'This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on.
  • DANNY BROWN  |  THURSDAY, JANUARY 22, 2015
    [Social Media] The Power of Oblivious
    Or an email response to a social media crisis. The Power of Oblivious originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Every morning, I jump on the train to commute to work, and this includes using the subway when I hit downtown Toronto. Every morning, without fail, I look around and see faces buried in phones. What the owners of the phones are doing, who knows? It may be important – a sales presentation in need of fine-tuning before a make-or-break meeting. get it. Our lives are super busy. Maybe not.
  • SPIN SUCKS  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Influencer Relations: Tips to Extend Your Current Campaigns
    Billed as how social media affects search , I came away from it with much, much more. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here. ” There are 14 influencers who talk about PR metrics on the social networks. Then, using that information and comparing it to the person’s social authority, I choose three or four influencers. Andy suggests adding keywords to your social media profiles. Start there. foodie.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Newcastle Is Crowdfunding Their Super Bowl Ad
    Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising 'Image via BigStockPhoto.com. Football is a team sport, and if Newcastle has anything to do with it, so will the company’s Super Bowl Ad. Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. In the video, Aubrey quips, “Why do big brands have all the fun? Plus, we’re just extremely picky.”
  • CONVERSTATIONS  |  THURSDAY, JANUARY 22, 2015
    [Social Media] Take Your Foot Off the Gas, Keep Your Hands on the Wheel
    'There is a sigh of relief when I say this to business owners overwhelmed by social media. Atrophy is not a social media strategy.  Atrophy is not a social media strategy. Related Stories Capture Your Day Nobody Ever Won an Election Without Asking For a Vote Advice of Real Experts on Blogging and Social Media Own It or Rent It? Small Business Social Media believe your business should have a presence on every platform or network your potential customers and intended audience are active. Yet, there was a presence.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Find the Social Solution to Better Credit
    So, how can you take advantage of all social media has to offer when it comes to learning how to manage your finances and more importantly, acquire and maintain a competitive credit score? This is where social media can play a major role in helping folks improve their financial standing in the eyes of banks, credit unions, loan providers, credit card companies and more. Turn to social media pages from financial sites again (along with the media and law enforcement) to learn about credit card scams and more. Educate Yourself on Finances.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Is the Success of Cute Kitty Photos and Videos on Facebook Real?
    The infographic below analyses hundreds of thousands of publications within Facebook pages, filtering by number of fans, category and country to draw conclusions about what is working better on the social network during 2014. The This document is useful for social media professionals and agencies who often work with fan pages for very different types of customers, frequently without knowing the reach and engagement that can be achieved. 'Do you want to know which category works best on Facebook ? And which works the worst? Which countries have more organic and viral reach?
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Hack Your Email Growth Rate with This List-Building Tool
    Instead, something peculiar happened: email evolved into a safe haven from the social media storm and became the core revenue driver for many web-based businesses. Email works well for marketers because it’s a singular channel, not a fragmented space like social media. And the sheer volume of email users is still a factor: 85% of internet users have an email address, while just 62% use social media. 'Image via BigStockPhoto.com. Just how valuable is email to online marketers? return for every $1 spent. How did this happen? Tweet This ). Visibility.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] 3 Scientifically Proven Reasons Why Collaboration Empowers Your Social Media Marketing
    'Most organizations have just one person (in-house or outsourced) that manages their social media efforts. And that person would not only handle social media updates; there would probably be a bunch of other things on the side that they would also look after. Or there would be two people handling social media, because how much more can you spend on a medium whose results are hazy at best, right? My simple question here is, “If a discipline has ‘social’ in its name itself, how can it NOT be managed ‘socially’ or in other words, by a team?”.
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Content Creation – From Quantity to Quality
    'Nowadays, almost everyone agrees that on most Social Media networks content is king. That’s why Facebook is global, but social is local. In order to build and engage communities in valuable ways with content of high quality, we have Social Media Managers located in more than 25 countries around the world. Similar Posts: How to structure glocal communication on Social Media. The Importance of Localized Branded Content on Social Media. It’s all about being relevant and relatable. We’ve written a how-to on the subject.
  • DEVUMI  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Make Money on SoundCloud: RouteNote & SoundCloud Merger
    SoundCloud music marketing online music marketing social media marketing soundcloud marketing soundcloud promotion soundcloud tips 'Everyone seems to want to make money on SoundCloud. Record labels are salivating at the chance to get at more money through online monetization. And, heck, even the artists themselves might get a slice. recent announcement that has been overlooked that will impact how people make money on SoundCloud came from RouteNote last week. If you want to make money on SoundCloud, getting familiar with who they are and what they do is necessary. Not a bad cut.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 21, 2015
    [Social Media] Join Jeremy Miller for a Special Author Q&A Today
    In order to participate, all you have to do is: Make sure you have a  Livefyre  account or be ready to sign in with one of your social networks. Livefyre Chat Social Media Advice Entrepreneur SmallBusiness author Q&A branding strategy Jeremy Miller Small Business Sticky Branding 'By Lindsay Bell The holidays are over, and we’ve all had a chance to settle back into work for a bit. It’s mighty cold in most regions out there (Hellooo? Snow in Las Vegas!?), so don’t bother going out for lunch today. WOOHOO! in your branding strategies. And don’t fear!
  • SOCIALNOMICS  |  TUESDAY, JANUARY 20, 2015
    [Social Media] A Social Media Campaign Used to Promote Social Good
    'Buzzfeed recently posted this article  with photos from the newest installment of Duke University’s “You Don’t Say” social media campaign. This social media campaign highlights language that is offensive to sexual and gender minorities. Social Media Socialnomics Buzzfeed user Daniel Kort says, “In this installment of the “You Don’t Say?” Campaign, Duke student-athletes are speaking out on why they don’t say certain words that are marginalizing to particular identities. Check it out on  Facebook  and  Twitter !”
  • SOCIALNOMICS  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Social Networking Opens Up Myriad Recycling Ways
    Recycling organizations can reach out to customers in more than one way, including social media. With some reminders and nudges, social media can up the recycling efforts of communities. Whether its email blasts to college dorms, Facebook posts to reach followers or reminder tweets, social media can reach a high number of the population. It can take some effort to form that habit, though, and that’s where social media can come into play. Most of this information you can find on websites, social media and through recycling companies.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 20, 2015
    [Social Media] It’s Not Social Media Marketing vs. Customer Service: It’s Social Customer Service
    'Now that everyone and their dog is on social media, businesses have one thing on their mind: social media marketing. It’s time to turn your attention to social customer service. All the customers that participated in the study expected a reply to their social media query within two days. The Biggest Benefits of Social Customer Service. Are you not sure social media is worth the effort? Customer service via social media is the cheapest way to make customers happy. What Customers Expect. Don’t feel bad.
  • PROBLOGGER  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 500 Top-Tier Publishers Tell You What They Want from Content Marketers
    This includes infographics, mixed-media pieces, images, video, and interactive maps. Sending a publisher a quick comment every so often via email or social media is a good practice to keep your name and work familiar to them. 'This is a guest contribution from Kelsey Libert from  Fra ctl. The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers.
  • SAYING IT SOCIAL  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Influencer Marketing – Part 1
    Content marketing Digital Marketing Instagram social business Uncategorized influencer marketing influencers klout marketing online influencers social media influencers 'Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 20, 2015
    [Social Media] How to Win Instagram with Six Simple Tests
    Fuzzy math aside, it’s clear that visual content has the power to express a brand’s story in far different ways than previous social platforms ever were able to with text-only updates before. As marketers, we’re often tasked with building elaborate content plans that span multiple social platforms, asked to measure content performance, and optimize for the future across (in many cases) hundreds of individual pieces of content each week. With Create a chart containing your different themes and approaches, along with the copy you’ve written and its success in social.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Weekly Roundup: Overcoming Obstacles with Measurement
    What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Social Media Measurement for Pragmatists. Why: In this #WUL classic, Robert Rosenthal shares why it’s important to relate social media measurement data to the bottom line. Why: What if you could dig deep into customer data and predict which customers would drive more spending through social media? If you’re in the U.S., 5 Measurements for PR ROI.
  • GEOFF LIVINGSTON  |  TUESDAY, JANUARY 20, 2015
    [Social Media] How Popularity Ends
    was thinking of this in relation to a recent article Richard Becker wrote about social networks losing some of their shine with corporate marketers and PR pros. This popular trend may be losing its shine because of the way social media-based corporate promotion is “supposed to work” versus the very nature of marketing. Rich had a good counterpoint about social networks over-conditioning people to act in certain ways. In all seriousness, I think this is the case with social networking-based marketing. 'Popular things can begin to grate on you.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 20, 2015
    [Social Media] 28 (of the) Best LinkedIn Marketing Guides of 2014
    What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Social media expert Neal Schaffer  explains the main features, including headings, formatting, quotes, links, and visuals. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner. How To Find LinkedIn Groups With Target—ed Prospects by Top Dog Social Media.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 20, 2015
    [Social Media] Advice of Real Experts on Blogging and Social Media
    'Your customers may not be professional bloggers or social media experts, but they may offer you the best advice on what, when, and where to post. Experts might tell you ways to build traffic, email lists, and social followings – and they may be right. Advice of Real Experts on Blogging and Social Media is a post from: ConverStations. You just finished reading Advice of Real Experts on Blogging and Social Media ! Blogging Social Media Experts have a lot to say, and many of them might engage with you in conversation.
  • DANNY BROWN  |  MONDAY, JANUARY 19, 2015
    [Social Media] Remembering Leon Noone
    It was how he genuinely wanted to teach the business world to be better, while calling out the frequent shallowness that was, and remains, the social web. The most irksome thing to me isn’t confined to social media. suspect that the reason that social media is replete with trite and trendy twaddle is that most tweeting is sheer self-indulgence. Remembering Leon Noone originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Leon Noone made a mockery of that belief. Marketing it ain’t.
  • JEFF KORHAN  |  MONDAY, JANUARY 19, 2015
    [Social Media] Modern Media: How to Build Your Business Reputation
    Gini Dietrich and I had a great conversation about the evolution of modern media in this episode, from the days when it was predominantly self-serving to where we are today. So, whether you are just getting started or are doing the work but not getting results from your media, well then, this episode is for you. The Evolution of Modern Media. It turns there are as many challenges with creating quality media as there are for being effective in so many other endeavors. Media traditionally promoted a conceived business reputation. 'Listen to the Episode Below.
  • KIKOLANI  |  MONDAY, JANUARY 19, 2015
    [Social Media] 12 Social Media Tools for Scheduling and Publishing Updates Compared
    'In the never ending search for tools to make social media management simpler, I decided to research several tools that help you update multiple social media networks in one place. In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. Social Media Tools Compared. The following are the social media tools for scheduling and publishing updates that I chose to research. Sprout Social. Social Media Tools Comparison Chart.
  • ENGAGING BRAND  |  MONDAY, JANUARY 19, 2015
    [Social Media] Assess Where You Sit on Brand Personality Spectrum
    Not in the transparent world of social media. 'Personality is important; not what type of personality more having a personality that is clear to people. Look around at your friends… their personalities may be different however I bet they are not bland, colourless people who offer nothing to your life? You will have people who are jokers, people who don’t speak a lot but listen wonderfully well…you will have people who have strong opinions and others who weigh up each issue after hearing the arguments. What matters is being true to who you are.
  • PROBLOGGER  |  MONDAY, JANUARY 19, 2015
    [Social Media] Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas
    Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. On social media, the soft sell is the best way to win people over (and reach their News Feeds). No matter what social network you are using, find out about your followers and your target market, rather than settling for population averages. Find all the slides from SMX Social here: [link]. General Social Media
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