[Social Media] The Most Undervalued Social Media Tools
    Personality is the most undervalued social media tools out there. When it comes to social leadership and social marketing personality is a core element. If there is no personality, there can be no social connection. Personality is one of the core social media tools. Professionalism is one of the core social media tools. The post The Most Undervalued Social Media Tools appeared first on The Engaging Brand. Leadership Social Media social leadership social marketing social media tools
    [Social Media] 7 Creepy Business Mistakes You Could Be Making (& How To Avoid Them)
    Chasing Social Media Follows like a Brain Eating Zombie. There are plentyyyy of businesses out there rocking it on social media with thousands of followers on Twitter, Instagram and Facebook… Does that mean they’re making oodles of money? Because marketing on social media alone will not bring you a steady stream of paying clients. Social media will raise your visibility – fo’sure. Switch your focus from simply chasing social media followers to growing your email list via social media , and into your sales process.
    [Social Media] Looking For A Social Media-Inspired Halloween Costume? Print This Mark Zuckerberg Mask!
    'Are you looking for a last-minute Halloween costume idea for a party this weekend? Do you love Facebook? If you answered “yes” to both questions, click on the image below to print the full-size version of this Mark Zuckerberg mask! Happy Halloween! Blog Facebook
    [Social Media] 3 Important Things Your Business Needs Before Launching an Online Marketing Campaign
    While traditional outbound marketing tactics such as newspaper and television ads, billboards, and other forms of print media may still provide value, more and more businesses are turning to SEO practices and social media to attract a larger audience. This will allow your business to take full advantage of SEO linkbuilding strategies such as business directories, social sites, web 2.0 Social Media Accounts. Having social media accounts may just as if not more important than having a company website these days. properties, and social sites.
    [Social Media] Generation Y - Helping Them Positively To Define ThemSelves To The World - Social Media
    And why not utilize the Social Media Platforms for this 'Do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text? Think about it. Members of Generation Y can be difficult to impress, so Brands must deliver positive emotional engagement to keep their attention. These are the new Millennials. Millennials are defined as those born between 1980 and 2000. This Generation namely Generation Y is without doubt one of the most challenging group to market to. So, do they have a general Trigger Point? Your Desired Re-Action?
    [Social Media] Social advertising is a powerful next step
    If you’re a marketer, the decline of organic reach on social media channels should concern you. But no matter where you do business, it’s much harder to grow social channels organically than it was a few short years ago. Companies showed they “got” social media by planning ahead and creating content that provided consistent value to their followers and would-be followers. The brands with editorial calendars and content creators that lined up to fill in the slots quickly gained reputations for being committed to social media success.
    [Social Media] Social Media and B2B – How To Gain Awesome Leads
    Another telling statistic is that LInkedIn accounts for 64 percent of the social media traffic to corporate websites. ( [link] ) These statistics make a nice strong case that anyone in the B2B market should be on LinkedIn. Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day) Using YouTube for B2B Why is your content strategy failing? Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising The Importance of Testimonials and Social Media [Please Share!]
    [Social Media] Why I Can’t Trust Klout Anymore
    'Klout is a site that measures your influence on the web, using social media sites. Essentially, the more influential you are on social media websites, the higher your Klout score is. AuthorLinks Rebrands as AuthPost, Continues Selling Posts Based on Google Authorship, Klout Score AuthorLinks, the first-ever marketplace to buy and sell Google Authorship, Google Plus Algorithm Still Needs Work Google+ is a great social network–and integrating certain features such. Social Media well, no. Let me explain. OK, fine. Want to know what it is?
    [Social Media] How to Use Foursquare for Small Business
    Business & Marketing Social Media foursquare for business foursquare for small business how to use foursquare how to use foursquare for small business 'There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. billion check-ins! Offer something free for every check-in.
    [Social Media] How Google Trends Helps Employers and Job Seekers
    Or pulling out further, should your agency be thinking about growing in marketing, advertising, PR, sales, or social media? While sales and marketing are more popular overall, interest in both PR and social media is rising. 'Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. It’s something people have a fever for. It’s a win-win. Betty White is second.
    [Social Media] How To Gain Consumer Insights That Boost Your Marketing Results
    Where would social media be today if Mark Zuckerberg continued to look at Facebook as “just a dating site?” The great news is that social media and today’s connected society make it easier than ever to mine the gold of the consumer mind-set. Original article: How To Gain Consumer Insights That Boost Your Marketing Results ©2014 UNSPOKEN ~ Social Media. The post How To Gain Consumer Insights That Boost Your Marketing Results appeared first on UNSPOKEN ~ Social Media. Changing the mind-set of senior level executives.
    [Social Media] Association Social Media: International Reading Association
    'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . The social media strategist is part of the recently merged marketing and communications team. Welcome! Who do you report to? .
    [Social Media] The Blogger’s Guide to Content Distribution Channels
    'Content Distribution Channels aren’t talked about much in the social media space but they are critical in the startup world. Share it on all your social channels as well. ve thrown a new buzzword at you so we’ll start with a definition. Distribution Channels are places where your target audience congregate online to satisfy their thirst for more information about your subject. For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter.
    [Social Media] Can You Build Trust Before the Transaction
    Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Brian Carter , a fantastic social media marketing guru, especially good in Facebook and Facebook advertising. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). 'What if you found a way to build extreme trust before you ever interacted with a customer?
    [Social Media] New Twitter User Revamp: Plus 2 Bonus Pieces of News!
    Anyone who’s a social media junkie can tell you right away what Twitter is all about, but the average user still doesn’t know that first time they sign up. Twitter online marketing social media marketing twitter followers twitter marketing twitter marketing strategy 'Twitter are working hard to reward their shareholders…and finally turn a profit. They opened up the Timeline to popular tweets from people you don’t follow, a big departure from the user curated Timeline of old. This article will show you step by step what a new user can expect. How cool is that?
    [Social Media] Live-Tweeting Events: 5 Must-Reads
    Follow These Best Practices for Live-Tweeting Events By Jennifer Beese Social media and live events go hand-in-hand. Everything from conferences and award ceremonies, to television shows and sporting events are talked about on social. Blog Social Media Twitter 'Learn everything you need to know about live-tweeting events in these five must-reads. Thanks to its real-time focus, Twitter has become.
    [Social Media] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. 'What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success.
    [Social Media] Content Calendar for Content Marketing
    'I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. As we have been creating a new marketing campaign that will include radio ads, billboards, print campaigns as well as their PPC and social platforms, I thought that a content calendar might be helpful. Metrics for content marketing, are key to understanding campaign performance!
    [Social Media] Social Marketing’s Hidden Success Secrets
    The answer to this lies at the heart of why social marketing is liberating ; social media liberates you from having to come up with A truth and just telling THE truth! Nothing and that is one of social marketing secrets – it highlights what you need to do to grow. When people fear social marketing it is often not because they fear the tools, it is because they fear the truth. He said “The trouble with honesty is that it tells the truth” Yes, social marketing makes you tell the truth however doesn’t that make it easier to sell?
    [Social Media] Reddit AMA: Ask Me Anything
    Social Media 'Today, I feel honored to have been asked to participate in my first-ever Reddit AMA (Ask Me Anything). I’ve just kicked it off on the “Big SEO” section of Reddit, and welcome you to come ask me anything: [link]. Typically, in a Reddit AMA, lots of interesting questions are asked–and lots of interesting responses are always fun to read. Previous Big SEO Reddit AMAs: [link]. Mike King. Martin Macdonald. AJ Kohn. Fili Wiese. Venchito Tampon. Chris Dyson. Barry Schwartz. Glen Allsopp. Matthew Capala (AMA #2). Dan Shure. Larry Kim. Eric Enge.
    [Social Media] How To Keep Fear From Ruining Your Career
    The Real Meaning of Digital 5 Reasons Your Social Media ROI Sucks [Please Share!] 'Guest post by Brian Carter as part of the book launch of The Cowbell Principle. ——– Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s a win-win.
    [Social Media] The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time)
    The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time) originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Stephen was born in 1942 at a time of worldwide struggle. Europe was divided and broken, Asia was in turmoil and the United States had been dragged into a conflict it had tried to avoid. In fact, Stephen was almost never born – a missile fell on a property just two homes away from his parents’ house. So even before he was born Stephen was faced with adversity. At University, the problems started.
    [Social Media] 4 Parts of a Must-Click Call to Action
    Add social proof. Social proof helps to convince a potential customer that people like them are buying—and loving—your product. If you’ve got a big subscriber list, use social proof to your advantage on your email sign-up CTA. Social Media Measurement a/b testing call to action CTA marketing ROI social proof split button web conversions 'When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The only way to know if your call to action is effective is to run A/B tests. Use first person.
    [Social Media] Fear of Being Irrelevant
    The other day, I met up with someone I’m loosely connected with on a few social networks. Social Media 'Being irrelevant is a core fear of business owners. Irrelevancy comes in various shapes and sizes, depending on your imagination. Sometimes irrelevancy manifests itself as: Is anyone listen to you? Does anyone read your blog? Did they notice your hard work? Is your hard work amounting to anything? Please understand, these questions can be valuable – in small doses. And yet, we know about, are grateful for, and respect what each other is doing.
    [Social Media] 7 Recommended Online Resources To Overcome Writing Anxiety
    Anti-social. Crafting interesting content online is a bit challenging to anyone because instead of doing your work you end up browsing different social networking sites like Facebook, twitter, YouTube, and google+. This online tool can help you remain focus on task because it can blocked all kinds of social media distraction that you specify. Scribd is one of the world’s largest social reading companies. 'Every content writer has their own approach in accomplishing all their writing projects. However, this can also lead to distraction if not use properly.
    [Social Media] 3 Things You Most Likely Do Not Know About Social Media Marketing
    'Most people think that social media marketing is really easy. While social media is quite cheap for marketers, this does not mean that it is free. For instance, let us say that you figure out the fact that personal social networking profiles are really important for your success but what do people see when they visit? Social Media Marketing Takes Time. One of the really interesting lies about social media is that all you need is half an hour every day. Social Media Marketing Has To Be Social. Quantity Counts.
    [Social Media] Do you really know your Customers?
    ©2014 UNSPOKEN ~ Social Media. appeared first on UNSPOKEN ~ Social Media. 'What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation is important, but if your business is concerned with sales, consumer motivation is perhaps even more crucial. What is Anthropology? Psychology 101.
  • T2 SOCIAL  |  MONDAY, OCTOBER 27, 2014
    [Social Media] 4 Great Ways to Break the Ice on Social Media
    'It can be a little awkward to break the ice on social media, but these tips should help make it easier. There is no shortage of awkwardness when you are trying to break the ice on social media. You might spot a prospect and want to spark up a conversation, or see a potential lead and want to begin building a relationship, but you might find it very difficult to break the ice on social media without seeming contrived. These are a few ways you can try breaking the ice on social media next time you want to start a relationship with a prospective client.
    [Social Media] Apple Pay And The Future Of How We Spend Money
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Are we about to see the end of email?
    [Social Media] Market view: Twitter approaches one year on the NYSE
    Revenue beat expectations, but user growth was markedly slowing and the markets – always wary of social media’s ability to vanish – reacted accordingly. 'The next two weeks are pretty pivotal for Twitter. It shares its Q3 earnings on October 27, shortly before celebrating one  full year on the stock market on November 7.  Its share price ended day one at $44, giving the company a value of $24.48 billion dollars and raising a healthy $2.09 billion for the company. All in all, it was a solid debut. The estimated launch price for the company was just $11.25 Facebook’s influence.
    [Social Media] Weibo – a Chinese Social Media platform
    am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. This This blog post is not written to criticize the Great Firewalls or censorship in China, but to give you an overview of the most popular social network in China called Weibo.  . Moreover, after Alibaba Group (the largest e-commerce group in China) acquired an 18% stake in weibo, cross-linking between e-commerce, the social network and simplified pay systems it generated new ways of B2C and C2C business.
    [Social Media] Why Doesn’t Your Company Have a Social Media Voice Document?
    Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. People in your organization are going to be connected to social somehow. Social Media ‘Voice’ document. Providing a style guide for social media platforms is a good way to tell everyone, regardless of degree of familiarity, what is and isn’t appropriate on different social platforms. The post Why Doesn’t Your Company Have a Social Media Voice Document? Got it?
    [Social Media] It's Not My Job Anymore
    In fact, I can selfishly argue that digital marketing is more important than most traditional mass media channels. Don''t confuse emerging media for digital marketing. It''s not fine to still be relegating small percentages of advertising budgets against channels like email, search, social media, content marketing and beyond. emerging media. mass media. social media. social media marketing. traditional media. 'Do brands still need to be convinced about digital marketing? It''s done. It''s over. The end of evangelism?
    [Social Media] The time I spent the World Series in handcuffs
    Convince and Convert customer service jay baer social media world series 'We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even even when we really needed to do so. Being in KC at this time, and speaking at such a profoundly modern event, made me recall the autumn of 2001 and the last time I attended a World Series game – much of which I spent in handcuffs. The Scene. The Duo.
    [Social Media] This marketing summit promises to be extreme!
    Michele Scism of Decisive Minds:  Her topic is, Social Media: Quit Wasting Time & Start Making Money. 'Are you looking for an edge? Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit , 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business.
    [Social Media] How Many Characters Does Twitter Have? - Social Media
    'Twitter is probably the only Social Media Platform that makes us think in 140 - how to summarize Connect. Below is an example of the Number Of Characters Before And After Image Being Attached To Twitter: I work as Freelance Social Media Network Online Professional. You know that 140 Characters worth Space is all you have - however what is the number of Characters after an Image is attached onto your Twitter ''Compose New Tweet''? My Business Page is on Facebook at: [link] Do join me
    [Social Media] Six Links Worthy Of Your Attention #227
    Political Polarization & Media Habits - Pew Research Journalism Project. "Pew (as usual) with more interesting research, this time on the political polarization and media in the US." media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Rob is a smart VC from the Bay Area who''s been to Bitnorth and Montreal''s Startupfest. He''s a smart investor, having backed companies like Nest. He is also a hardcore race car driver. " (Alistair for Hugh).
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. It clearly indicates what Facebook Page being viewed and worked on. We can help.
    [Social Media] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.” ” Within the last few days though I have noticed Facebook Admin changes that have made posting, commenting and liking a page a little cleaner. It clearly indicates what Facebook Page being viewed and worked on. We can help.
    [Social Media] Brand Identity: What It Is and How to Maintain It
    Some brands are hip and popular in a social media setting, while others are conscientious and dedicated to a cause. Use social media as an avenue for discussion and relationship building. This can be done through sharing content on social media, writing reviews, or joining a referral program. If you feel as if your brand isn’t making the most of its identity, consider enacting some of these tips and starting fresh. —– Author Bio Larry Alton  is an independent business consultant specializing in social media trends, business, and entrepreneurship.
    [Social Media] [Cool Infographic Friday] Beginner’s Guide to Google Ad Grants
    Cool Infographic Friday] Management Consulting BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Five Web Design Trends to Watch How Smart Nonprofits Do Blogger Outreach Right Content Strategy for Associations Association Social Media: American Veterinary Medical Association (AVMA). 'Thank you Kate Miller for the share! Any nonprofits reading this taking part in this program? Would love to know how it’s going. More like this. The post [Cool Infographic Friday] Beginner’s Guide to Google Ad Grants appeared first on SocialFish.
    [Social Media] ICYMI – Ad revenues grow, Facebook reach declines
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Waterstones & Airbnb join forces for social competition after customer is locked in bookstore. Want this in your inbox each week?  Subscribe here. Digital ad revenues grow 15%  to $23.1bn as mobile jumps 76%. Adobe has reported that Facebook organic reach is down 50% year-on-year. Twitter adds sound  through new audio cards. Google launches Inbox  – a(nother) new take on email. Ello secures £3.4m funding round. Campaigns.
    [Social Media] Facebook Messenger Is #1 Messaging App In The U.S.
    Blog Facebook Social Media 'Despite their outcries about privacy and security concerns, Americans can’t seem to get enough of Facebook Messenger. recent report by Parks Associates shows that 53% of Americans using messaging apps are on Messenger—putting it in the #1 spot ahead of Skype, Snapchat and iMessage. Is there any stopping Facebook in its battle for the backchannel?
    [Social Media] How I stick to a 30 hour work week (and how you can too)
    Same applies to social media. Social Media & Online Marketing business support business tips efficient working getting organised at work increase productivity online marketing for small business organizational tips productivity tips small business working productively 'I was sitting opposite my doctor in her consulting room – a fatigue specialist at The Royal Free Hospital in London. We were going through the results of my blood tests, and I was hoping for a conclusive diagnosis that would explain mysterious symptoms I’d battled with for the past year.
    [Social Media] How to Manage 19 Social Media Channels
    Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan and Michigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. These blogs have their own bifurcated social channels, as well. Dave’s team does extensive social listening , including weekly listening assignments for team members.
    [Social Media] Tips for Mobile Marketing: How to Bring Customers Into Your Store
    Apps like Groupon , Living Social, FourSquare, ShopKick and ThinkNear enable retailers to offer special deals and limited offers to shoppers in the nearby vicinity. Take Advantage of Social Media Marketing The Pew Research Internet Project reports that 60 percent of smartphone owners use them to access the Internet; 49 percent use them to get directions, recommendations and location-based information and 52 percent use them to check their email. Furthermore, it shows that 40 percent of all cell phone users access social networking sites on their phones.
  • DEVUMI  |  FRIDAY, OCTOBER 24, 2014
    [Social Media] How to Establish a Pinterest Marketing Strategy in 9 Easy Steps (With Pictures)
    Pinterest is a very different social media platform when compared to Twitter, with minor similarities to Facebook. The marketing options that Pinterest gives you are about as wide as any other social media platform. Cross over to other social media platforms. Almost every business has a few other social media channels open, and if you don’t it’s time you do. Pinterest content marketing image marketing pinterest pinterest board strategy pinterest business account pinterest strategy social media marketing Find new customers.
    [Social Media] LinkedIn Influence: How to Build a Profitable Digital Presence
    Are you overwhelmed with digital and social media? In this episode Stephanie Sammons shares her secrets for establishing your LinkedIn Influence, while also building a profitable digital presence across every other social media channel that makes sense for you and your business. The practices Stephanie teaches for mastering LinkedIn are universal social media disciplines that will serve you well for years to come. Stephanie was recently named one of the Top 10 Most Influential women on Twitter and a Top 25 Social Media Expert by LinkedIn.
    [Social Media] Ello Converted To A Public Benefit Corporation (PBC) - Social Media
    'The latest buzz in Social Media is Ello! Ello is Social Media Platform that has all the plans to be ''Ad-Free''. However as per what #Ello Mentions there are many ways to set-up a Social Media space and earn as well - without having to divide the Real Estate Space towards Advertisement! This may be strange to many. It is 2014 and not 2004 - the world has changed !- says Ello
    [Social Media] A Social Media Etiquette Guide You Might Find Useful
    So what does it mean when it’s applied to social media? While you might know the basics of presenting yourself on social networks, you might not realize that there is a set of more nuanced etiquette rules for each of the different platforms. The infographic below outlines these unspoken rules for the most popular social networks. Social Media Etiquette Guide You Might Find Useful. General Social Media 'This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette?
    [Social Media] 5 Reasons Your Social Media ROI Sucks
    Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. That Otherwise, you’re probably only seeing 20% of your actual social traffic come up as “social”. That means 80% of your social traffic may not be visible in your analytics as “social”. Another option is to post to social with tools that track your results , such as Buffer , HootSuite or Rignite.
    [Social Media] What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign
    Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. Compiled together, they form a visual story that generates fan excitement around the new songs while showcasing her passion for using social media to connect directly with her fans. Social media was intended as a channel where people can come together and share experiences and stories. Social Media Case Studies 'Image via BigStockPhoto.com. Life is good, right? For most celebrities, yes. But, not Taylor Swift.
    [Social Media] What Social Media Means For Your Business in 2014/2015
    'SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email? Social media has leveled the playing field for small and medium businesses.  . But with the advent of social media, the tables have turned. Social media is a game changer. .
    [Social Media] Don’t Miss Out On Your Oprah Moment
    What if employees abuse social media on work time? 'What if someone leaves negative feedback? What if … what if…what if… For as long as new technologies have been unearthed, there have been people who shout.”Oh ”Oh yes, but what if… ” Remember some people thought travelling on a train would break your neck! No-one broke their neck, they just arrived sooner than all those naysayers…at break neck speed! ” And that time is now. Indeed that time was probably a little while ago. Yes, many things can go wrong. Yes, they will!
    [Social Media] Are moms creating a picture-perfect image on social media?
    'Are moms creating a picture-perfect image on social media? But getting back to the eMarketer report, “Do Mother’s Need Some Time Away from Social Media?” ” – the answer may be yes, and here’s why: 38% said they sometimes feel pressure to create an image of the perfect life on social media. Here are some additional stats from the report for your review: -18- to 24-year-olds were the most likely to consider taking a breather from social because of burnout or frustration, and 25- to 34-year-olds followed.
    [Social Media] 8 New B2B Video Content Marketing Trends
    If you participate in some sort of social good initiative, put together a PSA about the issues that your company feels passionate about. Use footage from an event to create a highlights reel and embed it into your recap blogs and social media posts. Editor’s Note: Because we work with so many agencies and B2B marketing companies, Convince & Convert participated as a media sponsor of this event, providing live coverage as well as special email and website promotions. . 'The “play” button is the most compelling action on the web. It’s About the Experience.
    [Social Media] Google Adds Google Plus Sharing Button to Header
    Related posts: Search Engine Optimization: Is Social Sharing the Next Link Building? Social Media 'Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail. If you are logged into your Google Account (or logged into someone else’s Google Account, ha!) then you will see this new icon/button wherever you go (on a Google-owned property). Here’s where this button shows up now: Google Plus. Gmail.
    [Social Media] Is Your Business Using the Correct Facebook Profile?
    Facebook Online marketing Online Reputation Management Public Relations Social Media Social Media Education Social Media for Business Social Media Tips Facebook for business Facebook Pages 'In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. It can be confusing to sort out exactly what each one should be used for and what it should look like.
    [Social Media] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
    ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? Getting your organization out there on social media can be daunting… but it doesn’t have to be. Quality over quantity – Pick one or two social media platforms you want to be active on. It is our motto at ModMark Group that it is better to have a strong presence on one or two social media platforms, instead of just an “okay” presence on many.
    [Social Media] 6 Ideas for Teaching Digital Leadership to College Students
    What if a select group of student-athletes got social media training and shared access to an Instagram account? Don’t hand over a university social media platform without proper training! Be thoughtful about what you want for your story, and leverage these tools for social good. One of my favorite social media campaigns is  #dontsithome. The campaign was started by Amanda Morrison who is documenting all of her adventures around the New York and the Hoboken area on a variety of social media platforms. ' . Times have changed.
    [Social Media] Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression
    He has a lot of social anxieties and gets depressed. think it’s the responsibility of parents, educators, and even the makers of social media sites and devices to work together and find solutions for kids to safely use and participate in an online world. About Robert Clarke:  I’m a listener, engager, and purveyor of social media (when done right). Why We Need to Destigmatize Depression originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Two young men. The second young man is also 19.
    [Social Media] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Scheduling to publish content is very easy across your social media accounts. HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. Buffer  – Helps you manage multiple social media accounts at once and easily schedule content. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
    [Social Media] [Podcast] Episode #25: When Is Social Media A Bad Idea?
    'Click Here to Subscribe to the Pushing Social Podcast. Laura and I earn a living from offering our social media expertise to clients. So you can imagine how nervous this episode of the Pushing Social podcast made us. But, we didn’t hold anything back and shared our insights on what type of businesses shouldn’t try social media. Along with the main event we offer up a few Quick Tips and this episode’s Social Shout Out. Laura’s Social Shout Out: @omaze. Stan’s Social Shout Out: Global Learning Xprize.
    [Social Media] Facebook’s Atlas Ad Platform: 5 Must-Reads
    Blog Facebook Social Media 'Facebook has revamped and relaunched its Atlas ad platform. Learn all about it in these five must-reads. Meet the new Atlas By Erik Johnson Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online.
    [Social Media] Your Customers CAN Handle the Truth
    Sprout Social Shoutout. Today’s Sprout Social Shoutout is for my friend Jess Ostroff. Jess runs Don’t Panic Management , fantastic virtual assistant company, does tons of work for us at Convince & Convert , including the production of these Jay Today videos, does our Social Pros Podcast , and the award winning Convince & Convert blog (this one that you are reading!). Follow Jess in social media. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life.
    [Social Media] Snapchat as a platform for branded content?
    'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer be ad-free. Nevertheless, Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. Advertising App Best Practise Cases Brands Content Marketing Marketing & Communication Mobile Social Commerce Social Media Visual content Best Practice content marketing content production SMM Snapchat
    [Social Media] Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use
    Who wouldn’t like a list notification which says they’ve been added to the “Totally Awesome Social Sellers” list? Social media marketing isn’t like traditional marketing, you have to present a balance of content or you’ll be ignored as just another marketer. Here’s a peek at Devumi’s Hootsuite search for tweets containing both “social media marketing,” and “#socialmediamarketing.”. This is social media marketing, not a magazine ad. Twitter social media marketing twitter followers twitter marketing twitter marketing strategy
    [Social Media] Tech and sanity – You can have both!
    'There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. Hootsuite  -Schedule posts and monitor multiple social networks from one dashboard. Scoop.it  -Quickly browse the most recent blog posts on the information that’s important to me and share it to social networks over time through Buffer. Buffer App  -Share your important social posts over time to avoid flooding your network all at once with easy scheduling. totally get that. Flexibility is key in this business.
    [Social Media] Social Selling Tips on Salesforce Live
    This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Jill Rowley provides some great examples of how companies are leveraging social selling in the enterprise. Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us. Life at LinkedIn Social Media Social Selling Strategies LinkedIn social selling Twitter
    [Social Media] Don’t expect engagement if your content isn’t worth it
    They are also learning all they can about the cool ways to target audiences on social platforms, and not simply “boosting a post” targeting the same people over and over again. Take your social content game to the next level. Find the fire that got you into social media in the first place and rekindle it. 'I get it. Engagement is hard to come by. No matter the platform, brands are competing with every other platform for an iota of time from their target audience, which we all know is so bifurcated these days it’s insane. get all of that. Today.
    [Social Media] Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche
    Once you come up with some questions you want to answer, here are a couple ideas to get reliable data: Ask your email list or social following to complete a survey about an interesting industry trend. Over 36% of published pitches feature some form of mixed media , whether that’s an infographic, data visualization or something else. Shockingly, only 9% of publishers respond to pitches made through social media. 'This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? Warning! General
    [Social Media] Socializing Annuities to Make More Income
    'Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. As with any financial decision, it’s important to get as much information on the subject as possible, which is something that the social arena provides. With social finances in mind, here are just a few ways people like you are using social media to find out more about annuities: Annuity Promotion. Interactive Social Resources. Featured How To annuities finance income Social Media Annuity Awareness.
    [Social Media] 3 Tips to Reach Generation Z on YouTube
    This partnership was a perfect match between Fowler’s long-documented love for L’Oréal products and a customer-centric social media contest featuring the brand’s vast audience of teenage girls. Digital Marketing digital marketing generation z how to reach generation z Social Media Marketing video marketing youtube marketing 'Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer.
    [Social Media] How Storytelling Grows Your Social Media Audience
    'Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. Stories help us thread together those pieces of information that are typically abundant in our social media profiles. That’s our challenge as social media marketers. It makes meaningful connections, which means it inspires. Tweet this.
    [Social Media] Go Home with Social Media
    With more than 80 percent of small businesses (and almost 100 percent of large businesses) using social media, the various platforms can be a great way for homeowners to connect with local handymen, remodeling companies and home improvement retailers. You can connect by using the top social media platforms, including: Facebook – Simply “Like” home improvement company pages in your local area and look for discounts or any special promotions. How To handymen home maintenance Social Media Connecting with Businesses to Protect Your Home.
    [Social Media] The future of customer service
    What to measure in social media Content Strategy for Associations Community Management Fundamentals Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization All You Need To Know About User Experience. 'Thanks, Jason Falls for this one. The Future of Customer Service from Jason Falls. ———— ( photo credit ). More like this. The post The future of customer service appeared first on SocialFish. Implementation
    [Social Media] The Power of Social Media in the Tech-Savvy Business Landscape
    'When social networking sites first launched, they were designed for social communication. Whether this was intended to be the heart of the matter or not, social networking was a way to make the Internet a little smaller. But along the way, social media sites grew into something much larger than anyone could have anticipated. Social media is now so engrained in the lifestyle of most Americans that it’s difficult to isolate it. Why is social media so vital for business? Is social media driving a business revolution?
    [Social Media] Firebelly Begins Working With DirectEmployers
    Firebelly will be providing a combination of owned, earned and paid social media marketing solutions to help. 'We’re excited to announce that we have started working with DirectEmployers. DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology.
    [Social Media] How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
    Problem One: You need to post more updates on social media. Social media visibility just isn’t what it used to be. For one thing, the algorithms that dictate who sees what on social networks are always changing. None of this is to say that social is no longer valuable, though – in fact, quite the opposite may be true. Posting social status updates that link to your evergreen content kills two birds with one stone, but you need the proper strategy to keep the process from becoming prohibitively time-consuming. 'image via Big Stock Photo.
    [Social Media] The New iPads Will Force Us To Redefine The Screen
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Do people really want to follow brands on social media? digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. This week we discussed: Apple is at it again. houzz.
    [Social Media] Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard
    Social Media 'a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It is simply a gift certificate. Recipients of these cards will gently scratch off the black and grey material with a coin to reveal a unique promo code. If done online, FREE shipping is provided.
    [Social Media] Twitter Followers: Finding Good Relationship Material
    But if you are doing social media right, I think it’s a good sign that you are feeling slighted. The essence of a healthy social media strategy is engagement with people and the formation of mutually beneficial relationships. social media twitter engagement followers 'Once you begin embracing Twitter, every day can be a Christmas of sorts, when you open up your e-mail to notifications of several new overnight followers. But then — as quickly as Christmas passes, the needles fall off the tree. Thing is, you don’t even see them turn brown.
    [Social Media] What We Want Versus What We Need
    What We Want Versus What We Need originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important. So, yeah.
    [Social Media] You’re Not Too Busy for Social Media Marketing
    So why would you want to add any other social media channels? Why wouldn’t you add more social media? It’s not enough just to create a few social media profiles and post every so often. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner. You need to identify business goals for social media marketing, starting with increasing brand awareness, engaging customers, and reducing marketing costs. 'Your website represents your products and services. Go Google+.
    [Social Media] Podcasting Is Looking Better All The Time
    But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. 'There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. In 2008, a little over half of the US adult population (55%) went online to get news about the presidential election. That’s a big shift in usage mindset. Do You Need Help To Do A Podcast?
    [Social Media] Are you social sharing to your best advantage?
    'If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) Using a number (i.e.
    [Social Media] 8 Ways What You Write Will Affect Your Bottom Line
    In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? Here are some ways to establish consistency among your marketing practices: Decide realistically how often you can post on your site and your social platforms. It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales. '99% of the time, the written word is the chosen medium for companies doing inbound marketing.
    [Social Media] #BOLOCON: Next Generation Social Media For Agencies
    'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. Social Media It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. URL: [link].
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. The lessons came from Association Trends ’ recent “Association Social Media: Lessons from the Top Performers” report, along with some tremendous real-life examples and lessons from the people in the room: Event is underway! But you have to determine what those goals are before you can develop that social content strategy. 'Washington, D.C.,
    [Social Media] Be a Better Blogger by Doing as Little as Possible
    She has two blogs (each with their own podcast), the usual number of social media sites, eBooks, a small blogging course, coaching sessions, and seemingly a huge number of things that need her attention on a daily basis. I’d rather have a Top 10 podcast and an average blog and social media presence, than an average everything. 'When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. But that’s not all. Genera
    [Social Media] First There Was UnMarketing Now There Is UnSelling
    They believe that selling is so much more in a world of social media and connectedness. 'Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling , that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn''t.
    [Social Media] Social Selling Tips: 3 Sales Lessons from The Amazing Race
    Still, there are certain similarities between the show and the fast-paced world of social sales. Here’s some  social selling tips  you can learn from the Amazing Race: Team Work Makes the Dream Work. Social Proximity:  Combine your efforts with other reps that have pre-existing social connections with the prospect organization. Clues are everywhere, including their social updates, how they interact within LinkedIn groups, and what content drives them to engage. Life at LinkedIn Social Media Social Selling Strategies LinkedIn social selling
    [Social Media] 12 Essential Elements of a Social Media Marketing Strategy
    'Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
    [Social Media] Six Links Worthy Of Your Attention #226
    media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The most useless piece of information I learned today is the eggcorn. So, naturally I shared it here. An eggcorn is a misspelling or misinterpretation of something which still makes sense. You might be ''curled up in the feeble position'' or provide me with ''antidotal evidence,'' for example. suspect people who refer to Ellen Degeneres as Ellen The Generous because of her penchant for gifts are committing a similar eggcorn.
    [Social Media] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
    [Social Media] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
    [Social Media] Our Digital Lives
    It also depressed me, because I don''t believe that this is the right way to portray technology, social media, the Internet. social media. 'Don''t blame technology. Technology is ambiguous. Yesterday, I blogged about a new documentary that was being aired on TVO titled, Life After Digital. The documentary depressed me on many levels. It''s sad. In fact, in many instances, it''s tragic (as the documentary displays). or our society. It would be easy to create a documentary on any city. maybe the city that you live. or whatever would be a mistake. This is my side.
    [Social Media] Life After Digital
    'Social media and digital technology are ruining everything. Has digital technology and social media impacted the way that we experience our lives? social media. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Are we less human because we don''t just experience events in real life, but record, share and create content around them? Are we all, suddenly, a bunch of narcissists? Did the sun rise this morning? Are you scared by this? barcode.
    [Social Media] What I REALLY think about blogging (you’ll be surprised!)
    If you’re thinking of getting someone to manage your social media for you… You’ll want to consider what I’ve written here first so that you avoid the many traps and pitfalls. Blogging & Content blogging and content marketing blogging for business Online tools for working smarter small business marketing Social Media & Online Marketing social media for business working productively 'Being in the business of modern marketing means I write a lot: Blogs. Guest blogs. Sales pages. Website copy. Marketing emails. Get it here !).
    [Social Media] [Cool Infographic Friday] Google Helpouts
    Cool Social Tools: Noosfeer Cool Social Tools: Double The Donation Kill The Drudgery Of Social Media With IFTTT [Cool Infographic Friday] Linkbuilding through Outreach [Cool Infographic Friday] Google’s design for search [Cool Infographic Friday] Management Consulting. Cool Infographic Friday Cool Social Tools 'Tip o’ the hat to Eddie Driscoll, of DPFOC UK , for sending this along for you guys. Google being the main internet search provider worldwide always emphasises its aim to make its search engine a great user experience. More like this.
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