• CONVERSTATIONS  |  SUNDAY, DECEMBER 21, 2014
    [Social Media] Week in Review: Posts and LIFT Shares, Dec 14 – Dec 20, 2014
    How to Create Time to Share on Social Media. You can catch up to everything we share everywhere from the ConverStations/SmallBiz Tracks Social Stream page. 'Week in Review November 23 – November 29: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ). This Week on ConverStations. Design Your Days. Writing Articles and Guest Posts for Your Business. nRelate ‘Related Posts’ Plugin Shutting Down. Guest Post Guidelines for 2015. NEW in 2015: The LIFT Weekly Podcast. LEARN.
  • PROBLOGGER  |  SUNDAY, DECEMBER 21, 2014
    [Social Media] Care to Share? What Was YOUR Most Popular Post of 2014?
    'So last week we went right through the top five posts on ProBlogger 2014 in each of the categories of monetization, creating content, social media, writing, and general tips. Some of them were surprising, but most weren’t – good advice is good advice, after all! know a lot of you have seen real results from making these changes to the way you work. So what we wanted to know was – what is the most popular post on your blog this year? Can you see why it was popular? Is it a topic you can find a new angle on? Something you can update for your readers?
  • TWIST IMAGE  |  SUNDAY, DECEMBER 21, 2014
    [Social Media] What Digital Marketing Might Look Like In 2015
    He''s written many successful business books ( Return On Influence , The Tao Of Twitter, Born To Blog and Social Media Explained ) and brings a wealth of real life experience to the discussion. social media explained. 'Episode #441 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? How will marketing play a bigger role in business? Mark W.
  • PAMORAMA  |  SATURDAY, DECEMBER 20, 2014
    [Social Media] 10 Ways to Get More People to Read Your Content
    Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Email marketing Email marketing still trumps social media marketing when it comes to driving traffic. Use social media Use social media channels to publicize your content. Read Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More to learn how to leverage the latest trends. 10 ways to get more eyeballs on your posts 1.
  • SHERRILYNNE STARKIE  |  SATURDAY, DECEMBER 20, 2014
    [Social Media] Have we lost that loving feeling, Twitter?
    But those who stuck with it soon started to understand the value of this unique social network. Featured Headline Social Media Twitter 'Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). We started to fall in love about the time that Twitter showed up at SXSWi. People joined in droves and the conversation was smart, fast, funny. It was engaging. Before long many of us were connected to thousands of clever, forward thinking Twitterati.
  • BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. One of my favorite tweets declaring that Tom Peters started the fire which The Social Employee is now spreading came from my book’s Afterword Author, Kevin Randall ( @kevinbrandall ). See what others are saying about The Social Employee and order your copy today! 'Written by Steve Olenski via Forbes.
  • THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] Marketing Doubleshot Podcast - Ep. 2 - Creating Smarter Content & The New Approach to Blogging
    'In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. marketing strategy digital marketing content marketing blogging social media marketing marketing doubleshot Links and resources mentioned in this episode: Gary Vaynerchuk on the importance of Context -  www.youtube.com/watch?v=PT7hAh5hxkk. PT7hAh5hxkk. NJnP2wsgnoA.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] Six Links Worthy Of Your Attention #235
    Should sites be turning off their comments, because social media solves for that, or is that we need to figure out a more relevant/updated commenting system? social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: The Google misery index: The times of year we''re most depressed, anxious and stressed- Washington Post. It''s time to spend days half-drunk with your family in enclosed spaces. But Mondays? Alistair for Hugh).
  • SPIN SUCKS  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] Gin and Topics: It’s the End of the Year and We Loved it
    Related Stories Gin and Topics: Brad Pitt Makes Us Uncomfortable Gin and Topics: The Kids are Dancing Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go” Social Media Top 5 #jammietime christy norton couples fight deb dobson gary fly gin and topics kelly dietrich mom calls C-SPAN pop danthology the holderness family the piano guys 'By Gini Dietrich. Well, here we are. The end of 2014. have to admit, this year was not all that spectacular. I’m very happy to be almost looking at it in my rearview mirror. The videos are courtesy of Gary Fly , Mr. D.
  • WAXING UNLYRICAL  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] Social Sharing: What Makes It Tick?
    'At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. And if you are practicing (or believe in) what I call “social PR,” then you already subscribe to the philosophy that social sharing isn’t just about being nice to people, it’s a strategic imperative that ultimately supports relationship-building for your business. The psychology of social sharing. Using tools wisely for social sharing. Social Sharing: What Makes It Tick?
  • SPIN SUCKS  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] The Spin Sucks Inquisition: March through December
    November 21: Nikki Little , digital communicator and social media expert by day and mom to twin boys by night. April 4: Mitch Joel , my social media boyfriend. March 21: Eleanor Pierce , our shared media manager. 'By Gini Dietrich. It’s the last Friday work day of the year and, if you’re like me, you’re running around finishing work projects  and trying to get some last minute shopping done. The Spin Sucks Inquisition 2014 List. Here are the 36 Inquisitees of 2014. December 12: Carrie Morgan , SEO goddess and communicator based in Phoenix.
  • JEFF KORHAN  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] Content Marketing: How Anyone Can Build an Audience
    The social channels such as Twitter, YouTube, and Pinterest still matter, but they only serve the purpose of further liberating your business story – why it exists and how it can help its ideal customers. Joe firmly believes that trustworthy media comes from brands, as opposed to advertising. This is why every business needs to start thinking like a media company. Your stories about how your business helps its customers is media. Consumers Will Trust Brands Joe firmly believes that trustworthy media comes from brands, as opposed to advertising. Download.
  • FRESHNETWORKS   |  FRIDAY, DECEMBER 19, 2014
    [Social Media] The 10 most-read FreshMinds blog posts in 2014
    This week we’re rounding up the 10 most-read posts from the FreshMinds blog in 2014 including our social media listening report, innovation in the food and drink industry and applications of iBeacons. FreshMinds’ social media listening report. In February, we launched our social media listening report, Are you Listening? The report examined the core areas of a business where social media listening can add real value and also reviewed the top social media listening tools available on the market. Are you Listening?
  • DEVUMI  |  FRIDAY, DECEMBER 19, 2014
    [Social Media] The Best Brands on Instagram 2014
    They may have chosen the best social platform for their brand when they first started on Instagram. Uncategorized content marketing hashtag marketing Instagram instagram marketing online marketing social media marketing '2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. This number surpasses even the mighty Twitter. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. Here are five of the best brands on Instagram according to which are my favorites.
  • DANNY BROWN  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] Balancing Your Autobiography
    Balancing Your Autobiography originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Related Stories Speed of Resolution Over Speed of Response is Key to Social Media Success What Happens When You Change Your Blog Subscribers Over to a Newsletter Format? 'In everything we do, and with everyone we know, we’re always battling some kind of balancing act, in life and in business. Finances versus wants/needs , further education versus joining the workforce, overtime at work versus time with our families.
  • PROBLOGGER  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] Most Popular Posts on ProBlogger 2014: General Tips
    'This week we’ve covered the five most popular posts in the areas of monetization , content , social media , and writing tips. Today we bring you the top 5 general tips that readers found most useful. hope they do to you too! Read it now, or pin for later. Quick Grammar Tips to Improve Your Writing – Plus Free Downloadable Cheat Sheet. super-handy overview of apostrophes, when to use that/which/who, when to use “everyday” vs. “every day”, commas, and capitalization. Image by zev. We even started doing it at ProBlogger HQ at our regular meetings.
  • PROACTIVE REPORT  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] How to Drive Traffic with Twitter Cards in Four Easy Steps
    With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Once approved, followers will have the card added to their own tweets, potentially boosting social shares, conversation and brand awareness. Mastering Social Media 'A guest post by Sure Payroll. Since it’s conception, Twitter has always been a hub for short, concise bits of information. So how do Twitter cards work? By manually adding a series of meta tags, twitter users can customize each card.
  • PUSHING SOCIAL  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] Can Nick Saban Teach You How to Create and Promote Stellar Content?
    In fact, I’ve adapted many of the coaching techniques used by Nick Saban for Pushing Social. Every blog post, podcast, social media update, social media ad, and influencer outreach effort is handled as one event that requires flawless execution. You should see each blog post, podcast, infographic, or social update as the only thing you have to get right. Blog Strategy content marketing Social Media 'Get new articles sent to you. Get New Articles. I genuinely respect Alabama. We focus on understanding what it takes to master each task.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] Ten Communicators to Follow
    Abbie and I became fast friends (it isn’t hard with her; she’s wonderful) and have been friends long before this social media thing took hold. It is meant to help put numbers behind media relations efforts, which we all know is part awareness and part getting the right people to the door to buy. Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!). My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Merry Christmas to me! Abbie Fink.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings
    From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. Social Media Case Studies 'For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing. Oh, and to Marc Jacobs.
  • LAUREL PAPWORTH  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Tweeting during a crisis: #SocialMedia Voice
    Where is the social media manager for @LindtCafeAus #MartinPlace  which was retweeted 21 times. So here goes for those of you interested: I was teaching a social media and online community manager class. teach 1,000’s of social media and online community and pr and marketing people a year – and have done for the last 10 years – good chance I knew them if they were in Sydney. knew Karen had been the marketing manager & heard in the forums I belong to that Alyssa was the social media manager. hope they are ok. Shares.
  • FIREBELLY  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Firebelly begins work with Team USA
    Blog Social Media Marketing 'We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Social Media Monitoring: Know Your Customers AND Competitors
    'We all know how influential social media marketing can be. Social media monitoring is one of the most often overlooked opportunities. figured if I was going to start somewhere, checking out the “cornhole” buzz on social media was a good place to start. Social Media Helps You Understand Just How Diverse Your Target Audience Is. However, there is nothing–and I mean nothing–b ut social media that could tell you this person…. Social media has turned customer service upside down. Doing it DIY Style.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] How to Improve Your Content Promotion in 10 Words (or Less)
    In order to create a subject line that meets this criterion, you must first get to know your prospective publishers via their recent work, blogs, and social networks. Visualizations are some of the most-shared content on the web, so offering engaging images is certain to earn interest from publishers who have an eye on their social traction. If you haven’t yet worked with a publisher you’re targeting, fear not: a few thoughtful comments on their articles or social media accounts can also earn recognition in their inboxes. Here’s why—and how.
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Case Study: The Local Stories Project
    'Last week we discussed the importance of Local Social Management. Today In order to localize, NPR has partnered up with media stations (e.g. In order to build and engage communities in valuable ways, we have Social Media Managers located in more than 25 countries around the world. Similar Posts: The Importance of Localized Branded Content on Social Media. How to structure glocal communication on Social Media. The Case . KPLU in Seattle, KUT in Austin) set in different cities of North America. Here, Crowd Pleasers. Curiosity Stimulators.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] How to Create Solid Marketing Content for Social Media
    In recent years, social media has expanded to become an incredibly powerful way to promote your brand online. In fact, it’s pretty much necessary to maintain a social media presence to get relevant content noticed, and that means devising a fully optimized content strategy. Creating an effective social media strategy isn’t easy. Take a look at the following principles for designing your social media content strategy. Social media and content marketing are similar. Social Media Target your messages. and 4 p.m.
  • WRITTENT BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 10 Things Epic Copywriters Do
    If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. If you don’t have a demonstrated track record of building a social following and creating engaging content for the web, you’ll struggle to gain employment or clients. 'Image source. The world’s greatest copywriters aren’t just writers. Investigative Research. Strategy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] What are you doing to build your “Proprietary Audience?
    'I had the chance to hear Jeffrey Rohrs speak at a  WTWH Media  event recently and subsequently read his new book,  Audience. Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE. ” He shows you how to build your database using paid, owned and earned media to identify your audience. Marketing Tips Marketing Trends Social Marketing Traditional Marketing audience building a proprietary audience building a proprietary database how to develop a database jeffrey rohrs WTWH media
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Get Content First Format Content Later
    Click image to visit my B2B Predictions for 2015 Backbone Media has a program going on right now to harvest B2B Content Marketing Predictions for 2015 , recognizing that it might be hard for people like me to write a whole guest blog post for them. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend  Amber Naslund. About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. ” In many cases these employees are subject matter experts.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] Join Diana Kander for a Special Author Q&A Today
    In order to participate, all you have to do is: Make sure you have a  Livefyre  account or be ready to sign in with one of your social networks. Livefyre Chat Social Media all in startup diana kander entrepreneurship Small Business start up 'By Lindsay Bell Ok. Blah blah blah holidays. Yadda yadda yadda shopping. Yakety yakety yak Christmas! Are you all fed up to the teeth of hearing about it yet? ME NEITHER! I’ve have been seriously in the Christmas spirit this year. Call me crazy, but I think I looked pretty darn cute in that set of footy-pyjamas. And don’t fear!
  • DEVUMI  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 4 Essential Viral Video Marketing Tips: Be Seen!
    You need to have a social media following around this. YouTube content marketing online marketing social media marketing video marketing viral marketing youtube marketing youtube marketing strategy 'CEO: “Okay, here’s our viral video marketing plan: We start out with a spinning close-up on the logo, cut to a shot of me talking about the virtues of Product X, show an image of it being used, then finish with the logo again. We’ll put a light piano music background in, and it’ll be a viral video hit!”. Unfortunately, this is not the case. And no, ‘I want to buy that!’
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Social Media Marketing Pain Points for Small Businesses and How to Deal with Them
    'Small businesses are often apprehensive about social media and if it can really help in business growth. This anxiety usually comes from not knowing the ropes or being unaware of how social media can be used to an advantage. Managing a dozen social media accounts at a time can be intimidating, and it may not bring out the expected results. Most business owners, in this scenario, drop the idea of promoting their services on social networks thinking it probably isn’t their cup of tea. Measuring business profits from social media.
  • HARP SOCIAL  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] You Only Have a Nanosecond to Get Their Attention. How to Use it Wisely.
    'Categories: Blog , Content Creation , Content Marketing , Social Media Marketing , Tools and Resources , Visual Marketing Tags: content marketing , social media marketing with images , visual marketing , visual marketing apps , visual marketing stats Think about how quickly you scroll through your news feeds looking for an interesting post. Blog Content Creation Content Marketing Social Media Marketing Tools and Resources Visual Marketing content marketing social media marketing with images visual marketing visual marketing apps visual marketing stats
  • SPIN SUCKS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] What Sucks About Being a Communications Professional
    Social Media Addiction. To be honest, my social media problem doesn’t bother me that much. think what’s really annoying about my social media addiction is being made fun of for it. Communication PR communications professional festivus festivus grievances social media addiction spin sucks crazies spin sucks inquisition 'We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. Because, spoiler alert, we’re not spin doctors.
  • DANNY BROWN  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Speed of Resolution Over Speed of Response is Key to Social Media Success
    'For a lot of consumers, companies that can respond within minutes on the social sphere send out a far more positive message than those that dilly-dally. It’s why, instead of the speed of response, it’s speed of resolution that should really define how successful a company is in social media (or any other business medium). And “listened to” isn’t the same as “hearing” A company might hear me, and offer a speedy pat response, just to show that they’re listening and responding to social media standards. Everything.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] A Better Guide to Promoting Your Content with Social Media
    Well then, you might need a better content promotion strategy for social media. And one of the ways to get there is through great social media promotion. Set A Social Media Promotion Schedule And Double Your Traffic. You need to share your content more than once on social media. Let’s be clear, we’re not talking about auto-tweeting social media spam here. The first step to better social media promotion is to actually create a social media promotion plan. Social media is the low-hanging fruit.
  • PROBLOGGER  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Most Popular Posts on ProBlogger 2014: Social Media
    'Social media and how to navigate it was, again, a big issue in 2014. How to Socialize Your Posts for Maximum Effect. What’s the point of promoting our blogs on social media if nobody is reading it? Social Media Etiquette Guide You Might Find Useful. Most Popular Posts on ProBlogger 2014: Social Media. Which platform is best? How do we use it effectively? Are we still using Google Plus? Where did everyone on Twitter go? These are the answers we found… 1. Ways to Promote Your Blog Without Relying on Google Traffic.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Entertainment Companies Dialed in to Social Media
    'For companies that are in the entertainment business, social media is one of a number of great tools that can help dial-in consumers to a variety of viewing options. From television to the Internet, more and more companies have discovered that being active on major social networks such as Facebook, Twitter, Pinterest etc. So, how can businesses such as Direct TV and others cash-in on this with their social networking efforts? Most major companies have an individual or even teams dedicated strictly to social media efforts. is in essence a no-brainer.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Socializing the Need for Affordable Health Insurance
    'Over the past years, the evolution of social media has been astounding. business practically isn’t a business without a social media presence, and there are very few of us left with no links to any social media. For instance, social media can be integral when it comes to health care and health insurance. Healthy Social Media. When looking at healthcare and social media, keep in mind: • Pretty much every health insurance company has a social media presence. Being More Social on Health Issues.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 7 New Buttons Facebook Hopes You Will Use
    Social Media facebook business pages facebook call-to-action buttons facebook rankings 'Search Engine Journal’s Matt Southern is a guy I pay attention to. His quick overview of the Call-To-Action Buttons for Business Pages  look like they may have come up with some very good options for your Facebook business page. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet. Use App:  If your company has its own app, this could be a button to open the app on your mobile device.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Missing the Target: When Your Audience Is Elsewhere
    'So, you decide it’s high time to run a social media marketing campaign and promote your business to a target audience, which doesn’t know about your existence, but desperately requires your services. So, the content plan is thoroughly written, the social network is chosen and you already feel the rays of the nearing success – but in several weeks comes the realization that the campaign is spreading slowly and that the growth of clients and visitors on social network’s account doesn’t correspond to your expectations. What is the problem? Let’s sort everything out.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.
  • SOCIALFISH  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Five Cool Decks About Content Strategy
    Measuring and Managing A Social Media Presence from Beth Kanter. 'I liked these. And I could have spread them out, but what the hey, here they all are in one post for you. Happy perusing! The Convergence Imperative from Jason Falls. Web Content Strategy for Nonprofits — ADRP 2014 from Caryn Stein. Acquia Slides from Simon Mainwaring. Managing the politics of content from Content Company. ————-. photo credit ). Content Strategy Featured Implementation
  • SPIN SUCKS  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] Nine PR Blogs to Read
    Keep your recommendations to PR blogs only (no marketing, social media, content, or the like), pretty please. 'By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six  communicator gifts , five  communications trends , four free webinars , three strategy games , two  Crazies secrets , and the  PR win of 2014. have to say, I love this series we’re doing, but the lists are getting me in trouble! I’m writing this at 4:00 in the morning so I’m also hampered by sleepiness.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    Sam Zivot is the brain behind all of Lorna Jane’s digital marketing, including blogs, social, email and search strategies. The network effect takes place when a group of social influencers post content at a scheduled time. An outpouring of brand shout outs on multiple social channels by multiple influencers can lead to immediate brand awareness and buzz. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge. 'Image via BigStockPhoto.com. Meet Sam.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Social Media Driving Off with Better Auto Needs
    'Social media is good for more than keeping  up with your high school buddies or tennis friends. From saving money on purchases for the home to medical care to auto loans, following companies and their social networking activities can end up saving you funds over the long haul. As the following article shows, don’t be afraid to utilize those social media sites for auto loans and new ways of approving credit , or anything else car related. Social media is important to both the consumer and the auto financing industry.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Online PR: The Big Three
    'As the fields of public relations, social media and marketing becoming more integrated, the practice of online PR is becoming increasingly important in order to stand out on multiple platforms. In addition to exposure, a PR campaign now has the ability to dramatically affect search engine optimisation as well as social following. Although it can sometimes be hit and miss, it’s worth taking the risk when the results can be widespread PR across all types of media. The Peso Model: Paid, earned, shared and owned media. B2B Infographic Social Media
  • TWIST IMAGE  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Why Buy A Car, When You Can Have A BMW On-Demand?
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. When we talk about social media, we tend to talk Facebook , then Twitter. Now, with Instagram bigger than Twitter , we''re seeing a new kind of social Web, on many fronts. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 morning show. So, what does Google do now?: . Oh, wait.
  • T2 SOCIAL  |  MONDAY, DECEMBER 15, 2014
    [Social Media] The Rise and Fall of Big Data Hype
    Looking at smaller data sets that are specific to a given initiative, social network or ad campaign can provide plenty of valuable information ranging from targeted audience, to high-performing campaign types to rhetoric on social media that outperforms the competition. 'We are still a few years away from fully utilizing big data, but we have now moved past all the big data hype. Source: Gartner. It is once it leaves the Peak of Inflated Expectations that we can begin to identify its real, valuable applications and it can be applied to a variety of markets at scale.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 15, 2014
    [Social Media] 25 Questions I Ask About B2B Content Marketing
    Do you use social log-in to maximize form completion rates? How can you get employees involved as social media advocates? 'At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been asking to B2B companies about content marketing. views. items. Listly by Jay Baer. Follow List. Embed List.
  • GEOFF LIVINGSTON  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Video Killed the Video Star
    By the end of 2014, 190 million people in the United States will have watched digital video across their various media devices. Most technology-driven media giants are following Internet players AOL and Netflix with their own original Internet TV programs. Most Companies Only Use Video for Their Sites and Social Media. While video programs may be the hot online trend, a survey produced by video production company Flimp shows that most corporate video is created for corporate websites (80.8%) and social networks (69.2%). But why do they say that? Period!
  • CONVERSTATIONS  |  MONDAY, DECEMBER 15, 2014
    [Social Media] Small Business Owners: Writing Articles and Guest Posts
    Include Contact Information Your contact information should include your phone number and preferred social media profiles. Make sure your social media profile is updated and active. 'Would you like to extend the reach of your business, creating a touch point to new customers? Consider submitting an article or guest post to other sites. Every industry and every niche market has at least one site positioned as its leader in content and community. There is one for your business and marketplace. Perhaps the site you find caters to your kind of customer. And you?
  • WRITTENT BLOG  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] 55 Fresh Ideas for Your Christmas Newsletter
    Send a “nice” themed email that shares your brand’s social responsibility and values. Build a robust campaign with a sweet prize, and offer plenty of socially-integrated opportunities for your contacts to enter. Emphasize Your Social Service. Use your Christmas newsletter as a reminder to your customers that your customer service will be monitoring social media throughout the holidays. Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. 'Image source. Gift Guides. Templates or Tools. Be Nice.
  • FEVER BEE  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] Join Europe's Top Community Professionals In London (Speaker list)
      The 2009 UK general election was dubbed by several newspapers as 'the mumsnet election' In 2010, Justine Roberts was named in the Guardian Media's power 100 and in 2013, Justine (along with Mumsnet cofounder Carrie Longton) were ranked as the 7th most powerful person in the United Kingdom by Radio 4.   Joe is the author of numerous academic papers, including the community health index, which have been published in MIT Sloan Management Review, the journal of computer media communications, and many others.  We have 16 of these remaining.
  • PAMORAMA  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] How to Use Twitter Cards in Social Media Marketing
    'Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. link] — Jayson Stark (@jaysonst) June 20, 2014   Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
  • PROACTIVE REPORT  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] FTC Social Disclosure Rules
    Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. ” Last year, the FTC released revised guidelines  that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Get your team trained on these social media guidelines and how to use social posts appropriately. Be transparent about all promotional social posts, even for your own products.
  • PUSHING SOCIAL  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] Your 12 Point Content Marketing Strategy (Part 1 of 4)
    The Only Social Media Image Dimensions You Need: Another killer article from Dustin Stout. Social Media 'Get new articles sent to you. Get New Articles. ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute. This means that your business’ content is already buried one minute after it hits your RSS feed. But the simple answers aren’t working.
  • SOCIALNOMICS  |  SUNDAY, DECEMBER 14, 2014
    [Social Media] Is your digital marketing team ready for 2015 yet?
    Yes, you should consider where to expand in social. These brands will not just be innovative with new social channels and creative video content. Digital Leadership Social Media 2015 planning Digital Marketing ibeacons marketing goals Marketing Strategy mobile smartphones social media planning social mediad technology wearable technology '2014 is coming to a close and 2015 is approaching faster than we expected. Queue the scene from movies when the guy looks in his side mirror.[2015 2015 marketing goals] are closer than they appear. No brainer.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 13, 2014
    [Social Media] The Instagram That You Hardly Know
    The "winners" are the ones who are image-based, mobile and social. From the piece: "''I think we''re at the stage right now where exchanging simple text-based messages on a social platform seems antiquated,'' says Debra Aho Williamson , an analyst with eMarketer who has been covering social media and realtime marketing for more than a decade. Many discount Instagram as a nascent social media platform. social. social media. social platform. 'There are a lot of people sharing pictures on Instagram. What Instagram taught us.
  • TWIST IMAGE  |  SATURDAY, DECEMBER 13, 2014
    [Social Media] Six Links Worthy Of Your Attention #234
    HEBOCON: The Robot Contest for Dummies - The 18th Japan Media Arts Festival. japan media arts festival. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Understand - a novelette by Ted Chiang. A couple of friends sent me this link over the past few weeks. Flowers for Algernon depressed me immeasurably -- to fly so close to brilliance and lose it. Alistair for Hugh). This is a contest for bad robots. Funny? amazon.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, DECEMBER 13, 2014
    [Social Media] It Need Not Always Be 'Like' And 'DisLike' on Facebook - Social Media
    work as Freelance Social Media Network Online Professional. 'Here is a scenario: On your Facebook Home Page Feed - You read about a very Disturbing Case for instance Abuse or a Missing Person. There is nothing to ‘Like’ or ‘DisLike’. But you need to say that you have ‘Read’ the Article. You want to show that you are concerned. Moreover an Interaction will enable it to go higher on Network Feed. How about a Different Sign apart from the ‘Like’ and the DisLikes’ ? How about another Sign That shows – ‘I Have Read This, I Am Concerned’. ?
  • JEFF KORHAN  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Facebook Marketing: How to Target the Right People Every Time
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Community content marketing How-To Marketing Online Marketing Podcast Selling Small Business Social Business Social Media Success Ads Create Tool Dayparting Facebook Facebook Custom Audiences Facebook Marketing Jeff Korhan Jon Loomer Website Conversion Pixel Website Custom Audience Pixel 'Listen to the Episode Below (0:39:30). Download. iTunes. Stitcher. SoundCloud. Page fans.
  • SOCIALNOMICS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Is Your Social Approach to Recruitment Working?
    Social Networking Proves Popular. There are multiple ways companies go about hiring employees – including posting job ads, asking current employees for referrals, scouting colleges and reaching out on social media. An infographic from Staff.com found that 92 percent of companies are currently relying on social media to meet their hiring needs. Platforms that are leading the way are LinkedIn, Facebook and Twitter, with LinkedIn being the most popular business social networking site. Social media has completely changed this dynamic.
  • SOCIALNOMICS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Why Every Mobile App Should Be Connected to Social Media
    One of those things is social media integration. Social media has completely changed the way business is done, and it has become a part of every common technology item that people use regularly today. Therefore, every mobile app can benefit from using social media. Here are some of the reasons why every mobile app should be connected to social media. Social media makes everything more personal. Social media is the one place on the internet where people feel safe exposing details about their lives.
  • JANET FOUTS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Is Brand Engagement Over on Facebook?
    Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Every brands needs are different of course, and if you need help evaluating how your brand is using social media as part of your marketing strategy let me know. Facebook Social Media Networks Facebook ads Facebook likes 'The news about Facebook lately has been pretty grim. The Wall St. Posts that push people to enter promotions and sweepstakes with no real context. Posts that reuse the exact same content from ads. Too pushy? Sales?
  • SPIN SUCKS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Gin and Topics: Impressions of Celebrities
    Social Media Top 5 blank space parody bob ledrew gin and topics grocery store symphony impressions of celebrities lindsay bell-wheeler mattie dietrich naughty dog story time sunny hunt terreece clarke 'By Gini Dietrich What a week! did a full-day workshop on Tuesday and then had to finagle my way through not one, but two, canceled flights on Tuesday night. There was a woman working with the airlines at the next counter over who was going home to Boston. They said to her, “The weather is horrendous. We don’t know if we can get you home before Thursday.”
  • KIKOLANI  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] Web CEO SEO Software Platform Review
    Then connect Google analytics if you want SEO reports with valuable data on your social media engagement and visitor traffic. Then add your social profile URLs: Twitter, Facebook, Google+ and YouTube are supported. Web analytics in Web CEO SEO Dashboard gives you traffic overview, social traffic, geo, and competitors. 'You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors. Analytics.
  • PROBLOGGER  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] New Facebook Changes: Target your Audience Effectively
    Can be hard to predict, so Facebook have rolled out to a select few media organizations (for now) the ability to identify and publish stories that are already popular with the folk on Facebook. General Social Media 'If you are one of the many people confused by Facebook and its ever-changing algorithms, you’ll be pleased to know they’ve recently made some favourable changes to their operating system. see it everywhere – bloggers desperately trying to reach their Facebook audience, and being thwarted at every turn. New Facebook Tools Changes. Have a recipe post? Insights.
  • MINDJUMPERS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] The Importance of Localized Branded Content on Social Media
    And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter  lets brands  geo-target  organic tweets to specific countries through an application created in collaboration with  Sprout Social. Similar Posts: How to structure glocal communication on Social Media. 'The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What Facebook.
  • WRITTENT BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] 5 Things You Need to Know About Copywriting 
    Be responsive to customer complaints, praise, requests and social media interactions. Make it easy for your customers to talk you up by publishing valuable social media content. 'Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready? It’s all about the audience. Image source. Always.
  • SPIN SUCKS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] The Spin Sucks Inquisition: Carrie Morgan
    d like to call foul on anyone in our industry who still mass-blasts out their press releases to hundreds of editors and reporters, and doesn’t carefully build their media lists. These two dinosaur practices need to be abolished in favor of small, relevant media lists customized for each news release, and custom pitches. FollowFriday follow Social Media above the noise carrie morgan chris brogan digital haystack inquisition rock the status quo spin sucks inquisition the freaks shall inherit the earth 'By Gini Dietrich Hey, Carrie Morgan ! How did we meet? Hang on.
  • CONVERSTATIONS  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] 5 Tactics You Will Need to Use in 2015 to Market Your Small Business
    That means it’s going to be even more difficult to get your social, promotional and advertising content in front of your customers. Dozens of social media networks and existing platforms, such as Vine, Instagram, Twitter, Pinterest and Tumblr, put an emphasis on micro-content. It’s a small burst of content – delivered in any media form including text, photos, video and more – published on a regular basis. Previously: Getting Customers in the Door with Social Media. 'Written by  James White. What does that mean in the long run? Marketing
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 12, 2014
    [Social Media] How to Use Tumblr and Automated Tweets to Drive Awareness
    Corcoran Group  plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. Social Media Number of the Week: 10. Holy Social! barimogil Tweet This. of revenue.
  • NAVOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Why Facebook’s Updates (probably) Won’t Kill Your Business
    Facebook’s push toward paid advertising is likely to aggravate an already tense relationship between small businesses and social platforms over audience ownership,” says Steven Jacobs of Street Fight , a Colorado-based media-and-events firm covering local digital marketing.” Quote, “Dan Levy, Facebook’s vice president of small business, says that Facebook’s paid-advertising options have become more effective recently and that companies should view Facebook as a tool to “help them grow their businesses, not a niche social solution to getting more reach or to make a post go viral.”
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 5 Tips for Finding the Right Social Influencers for Your Brand
    When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. In this new social paradigm, bloggers and others with loyal followers on social media are the new influencers. These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. 'Image via BigStockPhoto.com. is “it depends.”
  • SOCIALNOMICS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 6 Ways Social Media Affects Your Google Rankings
    This means it’s important to link your social media and SEO strategies. Your business’s social media presence can affect your SEO rankings – both positively and negatively. Social Sharing and Link Building. The growth of social media has changed the face of link building. In today’s world, link building is best approached through creating original content and sharing it across multiple social media platforms. If a link is shared across many social media platforms, Google assumes it has value. Reviews.
  • PUSHING SOCIAL  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] 7 Insights to Consider When Redesigning Your Blog
    Pushing Social is my baby and it’s tough to be objective. also started the process by compiling a list of 7 insights I’ve learned from designing client sites and applied them to redesigning Pushing Social. Pushing Social provides content marketing strategy to the leadership teams of very smart organizations. Although us social media types love blogging, blog posts aren’t considered a valuable source of authoritative information by C-Level leaders. Nearly 50% of our visitors view Pushing Social on a phone or tablet device. 7) Contextual Social Sharing.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] Seven Podcasts to Add to Your iTunes Feed
    Media Bullseye Roundtable. Of course my social media boyfriend, Mitch Joel , should be on this list. We talk about everything from current events, crisis communications, social media, reputation management, and where it all meets and intersects. 'By Gini Dietrich. On the seventh day of Christmas, Spin Sucks gave to you… seven must-listen podcasts, six communicator gifts , five  communications trends , four free webinars , three strategy games , two  Crazies secrets , and the PR win of 2014. Seven Must-Listen Podcasts. Wait Wait…Don’t Tell Me !
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 11, 2014
    [Social Media] How to Put the Customer First With Human Marketing
    Social Media Case Studies 'The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings to life how it’s the little things that touch our heart. From a marketing perspective, it allows KLM to tell the story of how it values the consumer experience.
  • SOCIALNOMICS  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Social Media Loaning You Better Offers
    One of the ways to accomplish this is by turning to social media. Before you do anything on social media in search of loans, do you know what form of financial assistance is best for you? With that knowledge in hand, how can you turn social media into your friend when shopping for a loan? As more and more businesses turn to social media to promote their brands, the consumer stands to win when all is said and done, including getting the best loan. How To borrowing consumers finance loans Social Media
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Fight or Flight: Responding to a PR Crisis
    In today’s mobile and uber-connected world, PR and social media go hand-in-hand. 'By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. We’ve read the stories before of the child who survives in the woods for a few days at the age of 10 or the mom who lifts the car up off of a family member. Clever.
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Why Last Week’s FTC Twitter Violation is a Total #GameChanger
    And if you’re a social media practitioner, it could save you from becoming unemployable. 46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. The FTC’s disclosure requirements were created to give consumers transparency when an individual receives something of value for endorsing a brand, product or service on their blog or personal social networking profile. Disclosures on Different Social Networks. 'Image via Shutterstock. This one is big.
  • DANNY BROWN  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] What Happens When You Change Your Blog Subscribers Over to a Newsletter Format?
    Earlier this year, I took stock of the content I was producing, and decided to stop writing solely about marketing, social media, etc., While I’m not too bothered about social shares (anyone can tweet or Like a post, but it takes commitment to subscribe and read), I was curious to see how the new format would play out when it came to reading a post. From that post, Randy mentions, If shares and comments are to be viewed as social proof, the number of these on Danny’s site has dropped significantly from what were showing with his pre-newsletter articles.
  • DEVUMI  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] What are Twitter Offers & How Can a Brand use Them?
    Twitter online marketing social media marketing twitter marketing twitter marketing strategy 'Twitter recently announced the launch of a new type of Twitter card. It is exclusive to the U.S. market right now, but plans are underway to expand it. The basic idea behind Twitter Offers is that it will allow advertisers a better way to track their ROI from Twitter. This is due to the nature of Twitter Offers being right in Twitter’s system. The system isn’t perfect, but you can use Twitter Offers for your brand to drive sales campaigns, and measure your ROI. Following that?
  • PROBLOGGER  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Get Social Media Right: Five Things you Just Can’t Miss
    There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. Social media allows you to sell (without actually pushing). LinkedIn meanwhile is a great platform to establish your social presence, attract clients, employees, vendors, and even investors. On social media conversation, share, and engagement is a direct result of your updates performing. Here are some of the top indicators every social media marketer should pin to the wall.
  • SOCIALFISH  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Association Social Media: The CFA Institute
    'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . This year, the social media team — along with our web team — joined the global marketing and communications division. link]. link].
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] The Sixth Day of Christmas: Top Six Gifts for Communicators
    It is perfection for the Instagram addict/social media star on your Christmas list. 12 Days of Christmas Communication boss gift ideas communicator gift ideas gifts for communicators gifts for publicists media relations gifts ideas publicist gift ideas 'by Eleanor Pierce On the sixth day of Christmas, Spin Sucks gave to you… six communicator gifts, five communications trends , four free webinars , three strategy games , two  Crazies secrets , and the PR win of 2014. Does everyone have the 12 Days of Christmas stuck firmly in their brains yet?? hope so! For moms! Sort of.)
  • CONVINCE & CONVERT  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Social Media ROI’s Missing Ingredient
    Are you putting all of your emphasis in social media measurement on exactly the wrong thing? did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou  from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. But where we fall down, in terms of social media measurement, is actually measuring the inputs. We spend almost no time figuring out how much does it actually cost us to do these things in social media?
  • CONVERSTATIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Social Media] Building Your Business Presence: Images
    Size Matters There are two types of sizes when it comes to images in your media library. This type of content has become extremely popular on Facebook, Twitter, Pinterest, Google Plus and other social networks. Click To Tweet Remember that each social network uses different image sizes , and it would be wise to optimize your images for each network. Marketing Social Media 'It should come as no surprise that images continue to drive traffic. Photos, especially pictures with text overlays, get more noticed, more clicks, and more shares.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] Don’t Miss Digital Leadership Hangout
    Social media in our world today can be a bit intimidating yet very tedious. Although social media success can seem like a test, there are many benefits of being digital. How can we best use social media in times of crisis? Should social media become an essential competency for faculty and administrators? Julie Payne-Kirchmeier as they share their journey and insights on leadership, advocacy, engagement and authenticity using social media and technology. 'Whether its LinkedIn? Twitter? Or Facebook? Conversation: #HigherEdLive.
  • PROACTIVE REPORT  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] Social Media Strategy Template
    'Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. It would appear that two thirds of businesses are still “flying by the seat of their pants” when it comes to social media. Meritus Media Inc., Map the brand’s social graph.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] How to Drill Down to Your True Target Audience
    You might prefer to be strategizing for a new social media campaign or dreaming up taglines. What social media do your buyers prefer? Cultivate a thriving social community and see who your brand evangelists are. Monitor social conversations and find out what people are saying about you. Social Media Strategy 'Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer.
  • ADAM SHERK  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
    also included sites like BuzzFeed and Quartz that are known to do much better in social than search. How Much Search and Social Media Traffic Do Publishers Get? 'Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? But I was curious how much news search traffic sites are currently receiving and what percentage of total search traffic it represents. News Sites Ranked by Google News Traffic. 24 cbc.ca
  • PROBLOGGER  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] Stand out from the Crowd: Simplicity Tips from Amy Lynn Andrews
    asked Amy how she settled on her very different style of newsletter (and was reminded again how important an email list is): “I wanted to reduce my dependence on other sources of blog traffic, like search, social media and referrals. There’s just too much – too many graphics, too many apps, too many choices, too many ads, too many social media options. 'If you’ve been blogging for long, you’ve no doubt heard of Amy Lynn Andrews. Plain-language blogging tips, tricks, and tutorials are Amy’s game. And it works. Amy would want you to!
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] How to Use Reddit to Boost Your Marketing through the Roof
    In addition, countless websites ranging from Buzzfeed to international media like the BBC have writers and web journalists scouring Reddit for newsworthy content, which makes it one of the best places to promote your content and get it in front of journalists and web writers who are covering your niche. Social Media Marketing content curation Content Marketing guest posts Reddit Scott Masson 'Guest post by Scott Masson. What is Reddit and How Does it Work? Reddit is a content curation and sharing site. Reaching Your Potential Customers. Honest Marketing. East Coast.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] What part of selling is the “Human Factor?”
    'I know everyone is so focused on social media and content creation, but that’s only the beginning of the sales cycle. Marketing Tips Social Marketing Traditional Marketing daniel pink sales techniques selling tips to sell is human When people identify themselves, who makes the sale – the internet or a person?  I’d say unless you’re selling a commodity or selling on price, there needs to be interaction with a person(s) along the way. In other words,  the Human Factor takes over. just finished a great book by Daniel H. Pink  titled To Sell is Human.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] The Five Communications Trends for 2015
    Eleanor Pierce already wrote the social media predictions (and some were quite funny, if you missed it when it ran originally) so I was asked to do something else. Communications Trends for 2015 Conversion of media. One was the conversion of media and that’s what I chose. No big surprise I would choose the integration of the four media types (my beloved PESO model ), but 2015 is the year we will see more and more integration and the lines become even more blurred. Paid media affects traditional PR. Yay for my content team! just have to execute.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
    The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. It’s that third characteristic that requires most digital channels to be broken out of the owned media category and placed in two new categories: granted media and leased media. Paid Media. Owned Media. Granted Media. Leased Media. Earned Media. And U.S.
  • TWIST IMAGE  |  MONDAY, DECEMBER 8, 2014
    [Social Media] Are We Ready For The Uber-ization Of Everything?
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Think that brands are annoying when it comes to advertising on social media networks? digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. That could all change.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 8, 2014
    [Social Media] Greek Life Goes Social: Fraternity and Sorority Digital Identity
    Among the myriad of service, social, educational, and wellness programs that many college campuses enjoy, Greeks Letter Organizations (GLOs) are often the planners and leaders within their groups and other student clubs that drive activities. Many GLOs are strategically increasing digital presence and leveraging social media to increase exposure and build a brand. Part one of my series called “Greek Life Goes Social,” will explore a few unique ways that Fraternities and Sororities are using digital tools to engage their membership, campuses, and communities.
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