[Social Media] What Social Media Means For Your Business in 2014/2015
    'SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email? Social media has leveled the playing field for small and medium businesses.  . But with the advent of social media, the tables have turned. Social media is a game changer. .
    [Social Media] Don’t Miss Out On Your Oprah Moment
    What if employees abuse social media on work time? 'What if someone leaves negative feedback? What if … what if…what if… For as long as new technologies have been unearthed, there have been people who shout.”Oh ”Oh yes, but what if… ” Remember some people thought travelling on a train would break your neck! No-one broke their neck, they just arrived sooner than all those naysayers…at break neck speed! ” And that time is now. Indeed that time was probably a little while ago. Yes, many things can go wrong. Yes, they will!
    [Social Media] Are moms creating a picture-perfect image on social media?
    'Are moms creating a picture-perfect image on social media? But getting back to the eMarketer report, “Do Mother’s Need Some Time Away from Social Media?” ” – the answer may be yes, and here’s why: 38% said they sometimes feel pressure to create an image of the perfect life on social media. Here are some additional stats from the report for your review: -18- to 24-year-olds were the most likely to consider taking a breather from social because of burnout or frustration, and 25- to 34-year-olds followed.
    [Social Media] Google Adds Google Plus Sharing Button to Header
    Related posts: Search Engine Optimization: Is Social Sharing the Next Link Building? Social Media 'Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail. If you are logged into your Google Account (or logged into someone else’s Google Account, ha!) then you will see this new icon/button wherever you go (on a Google-owned property). Here’s where this button shows up now: Google Plus. Gmail.
    [Social Media] Is Your Business Using the Correct Facebook Profile?
    Facebook Online marketing Online Reputation Management Public Relations Social Media Social Media Education Social Media for Business Social Media Tips Facebook for business Facebook Pages 'In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. It can be confusing to sort out exactly what each one should be used for and what it should look like.
    [Social Media] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
    ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? Getting your organization out there on social media can be daunting… but it doesn’t have to be. Quality over quantity – Pick one or two social media platforms you want to be active on. It is our motto at ModMark Group that it is better to have a strong presence on one or two social media platforms, instead of just an “okay” presence on many.
    [Social Media] 6 Ideas for Teaching Digital Leadership to College Students
    What if a select group of student-athletes got social media training and shared access to an Instagram account? Don’t hand over a university social media platform without proper training! Be thoughtful about what you want for your story, and leverage these tools for social good. One of my favorite social media campaigns is  #dontsithome. The campaign was started by Amanda Morrison who is documenting all of her adventures around the New York and the Hoboken area on a variety of social media platforms. ' . Times have changed.
    [Social Media] Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression
    He has a lot of social anxieties and gets depressed. think it’s the responsibility of parents, educators, and even the makers of social media sites and devices to work together and find solutions for kids to safely use and participate in an online world. About Robert Clarke:  I’m a listener, engager, and purveyor of social media (when done right). Why We Need to Destigmatize Depression originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Two young men. The second young man is also 19.
    [Social Media] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Scheduling to publish content is very easy across your social media accounts. HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. Buffer  – Helps you manage multiple social media accounts at once and easily schedule content. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
    [Social Media] [Podcast] Episode #25: When Is Social Media A Bad Idea?
    'Click Here to Subscribe to the Pushing Social Podcast. Laura and I earn a living from offering our social media expertise to clients. So you can imagine how nervous this episode of the Pushing Social podcast made us. But, we didn’t hold anything back and shared our insights on what type of businesses shouldn’t try social media. Along with the main event we offer up a few Quick Tips and this episode’s Social Shout Out. Laura’s Social Shout Out: @omaze. Stan’s Social Shout Out: Global Learning Xprize.
    [Social Media] Snapchat as a platform for branded content?
    'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer be ad-free. Nevertheless, Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. Advertising App Best Practise Cases Brands Content Marketing Marketing & Communication Mobile Social Commerce Social Media Visual content Best Practice content marketing content production SMM Snapchat
    [Social Media] Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use
    Who wouldn’t like a list notification which says they’ve been added to the “Totally Awesome Social Sellers” list? Social media marketing isn’t like traditional marketing, you have to present a balance of content or you’ll be ignored as just another marketer. Here’s a peek at Devumi’s Hootsuite search for tweets containing both “social media marketing,” and “#socialmediamarketing.”. This is social media marketing, not a magazine ad. Twitter social media marketing twitter followers twitter marketing twitter marketing strategy
    [Social Media] Tech and sanity – You can have both!
    'There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. Hootsuite  -Schedule posts and monitor multiple social networks from one dashboard. Scoop.it  -Quickly browse the most recent blog posts on the information that’s important to me and share it to social networks over time through Buffer. Buffer App  -Share your important social posts over time to avoid flooding your network all at once with easy scheduling. totally get that. Flexibility is key in this business.
    [Social Media] Social Selling Tips on Salesforce Live
    This time I was joined by Jill Rowley and Jamie Dominici and the topic was driving sales through the art of social selling. Jill Rowley provides some great examples of how companies are leveraging social selling in the enterprise. Leveraging social media tools like LinkedIn and Twitter for sales has been a topic I have been passionate about for about 5 years now and it was great to be on Salesforce Live with thousands of viewers tuning in to hear from us. Life at LinkedIn Social Media Social Selling Strategies LinkedIn social selling Twitter
    [Social Media] Don’t expect engagement if your content isn’t worth it
    They are also learning all they can about the cool ways to target audiences on social platforms, and not simply “boosting a post” targeting the same people over and over again. Take your social content game to the next level. Find the fire that got you into social media in the first place and rekindle it. 'I get it. Engagement is hard to come by. No matter the platform, brands are competing with every other platform for an iota of time from their target audience, which we all know is so bifurcated these days it’s insane. get all of that. Today.
    [Social Media] Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche
    Once you come up with some questions you want to answer, here are a couple ideas to get reliable data: Ask your email list or social following to complete a survey about an interesting industry trend. Over 36% of published pitches feature some form of mixed media , whether that’s an infographic, data visualization or something else. Shockingly, only 9% of publishers respond to pitches made through social media. 'This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? Warning! General
    [Social Media] Socializing Annuities to Make More Income
    'Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. As with any financial decision, it’s important to get as much information on the subject as possible, which is something that the social arena provides. With social finances in mind, here are just a few ways people like you are using social media to find out more about annuities: Annuity Promotion. Interactive Social Resources. Featured How To annuities finance income Social Media Annuity Awareness.
    [Social Media] How Storytelling Grows Your Social Media Audience
    'Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business? This means your social media has to meet new expectations. Media that markets these days does much more than create awareness. Stories help us thread together those pieces of information that are typically abundant in our social media profiles. That’s our challenge as social media marketers. It makes meaningful connections, which means it inspires. Tweet this.
    [Social Media] Go Home with Social Media
    With more than 80 percent of small businesses (and almost 100 percent of large businesses) using social media, the various platforms can be a great way for homeowners to connect with local handymen, remodeling companies and home improvement retailers. You can connect by using the top social media platforms, including: Facebook – Simply “Like” home improvement company pages in your local area and look for discounts or any special promotions. How To handymen home maintenance Social Media Connecting with Businesses to Protect Your Home.
    [Social Media] The future of customer service
    What to measure in social media Content Strategy for Associations Community Management Fundamentals Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization All You Need To Know About User Experience. 'Thanks, Jason Falls for this one. The Future of Customer Service from Jason Falls. ———— ( photo credit ). More like this. The post The future of customer service appeared first on SocialFish. Implementation
    [Social Media] The Power of Social Media in the Tech-Savvy Business Landscape
    'When social networking sites first launched, they were designed for social communication. Whether this was intended to be the heart of the matter or not, social networking was a way to make the Internet a little smaller. But along the way, social media sites grew into something much larger than anyone could have anticipated. Social media is now so engrained in the lifestyle of most Americans that it’s difficult to isolate it. Why is social media so vital for business? Is social media driving a business revolution?
    [Social Media] Firebelly Begins Working With DirectEmployers
    Firebelly will be providing a combination of owned, earned and paid social media marketing solutions to help. 'We’re excited to announce that we have started working with DirectEmployers. DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology.
    [Social Media] The New iPads Will Force Us To Redefine The Screen
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Do people really want to follow brands on social media? digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. This week we discussed: Apple is at it again. houzz.
    [Social Media] Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard
    Social Media 'a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It is simply a gift certificate. Recipients of these cards will gently scratch off the black and grey material with a coin to reveal a unique promo code. If done online, FREE shipping is provided.
    [Social Media] Twitter Followers: Finding Good Relationship Material
    But if you are doing social media right, I think it’s a good sign that you are feeling slighted. The essence of a healthy social media strategy is engagement with people and the formation of mutually beneficial relationships. social media twitter engagement followers 'Once you begin embracing Twitter, every day can be a Christmas of sorts, when you open up your e-mail to notifications of several new overnight followers. But then — as quickly as Christmas passes, the needles fall off the tree. Thing is, you don’t even see them turn brown.
    [Social Media] What We Want Versus What We Need
    What We Want Versus What We Need originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. One direction we were on is revealed to be flawed, while journeys yet to take become more important. So, yeah.
    [Social Media] You’re Not Too Busy for Social Media Marketing
    So why would you want to add any other social media channels? Why wouldn’t you add more social media? It’s not enough just to create a few social media profiles and post every so often. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner. You need to identify business goals for social media marketing, starting with increasing brand awareness, engaging customers, and reducing marketing costs. 'Your website represents your products and services. Go Google+.
    [Social Media] Podcasting Is Looking Better All The Time
    But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. 'There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. In 2008, a little over half of the US adult population (55%) went online to get news about the presidential election. That’s a big shift in usage mindset. Do You Need Help To Do A Podcast?
    [Social Media] Are you social sharing to your best advantage?
    'If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If your content is on your blog, it will generate links and social indicators (likes, shares, +1s, etc.) Using a number (i.e.
    [Social Media] 8 Ways What You Write Will Affect Your Bottom Line
    In an amusing and horrific story, Vox Media stated that the U.S. Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? Here are some ways to establish consistency among your marketing practices: Decide realistically how often you can post on your site and your social platforms. It may easy to write a blog or social media post, but it is not easy to do so in such a way that makes sales. '99% of the time, the written word is the chosen medium for companies doing inbound marketing.
    [Social Media] #BOLOCON: Next Generation Social Media For Agencies
    'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. Social Media It focuses on emerging trends that will effect most agencies in the near future. Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. URL: [link].
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Social Media] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. The lessons came from Association Trends ’ recent “Association Social Media: Lessons from the Top Performers” report, along with some tremendous real-life examples and lessons from the people in the room: Event is underway! But you have to determine what those goals are before you can develop that social content strategy. 'Washington, D.C.,
    [Social Media] Be a Better Blogger by Doing as Little as Possible
    She has two blogs (each with their own podcast), the usual number of social media sites, eBooks, a small blogging course, coaching sessions, and seemingly a huge number of things that need her attention on a daily basis. I’d rather have a Top 10 podcast and an average blog and social media presence, than an average everything. 'When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. But that’s not all. Genera
    [Social Media] First There Was UnMarketing Now There Is UnSelling
    They believe that selling is so much more in a world of social media and connectedness. 'Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling , that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn''t.
    [Social Media] Social Selling Tips: 3 Sales Lessons from The Amazing Race
    Still, there are certain similarities between the show and the fast-paced world of social sales. Here’s some  social selling tips  you can learn from the Amazing Race: Team Work Makes the Dream Work. Social Proximity:  Combine your efforts with other reps that have pre-existing social connections with the prospect organization. Clues are everywhere, including their social updates, how they interact within LinkedIn groups, and what content drives them to engage. Life at LinkedIn Social Media Social Selling Strategies LinkedIn social selling
    [Social Media] 12 Essential Elements of a Social Media Marketing Strategy
    'Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If If you are brand new to social media and looking for a straightforward way to start, follow the advice below.
    [Social Media] Six Links Worthy Of Your Attention #226
    media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "The most useless piece of information I learned today is the eggcorn. So, naturally I shared it here. An eggcorn is a misspelling or misinterpretation of something which still makes sense. You might be ''curled up in the feeble position'' or provide me with ''antidotal evidence,'' for example. suspect people who refer to Ellen Degeneres as Ellen The Generous because of her penchant for gifts are committing a similar eggcorn.
    [Social Media] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Here are several of the latest Tweetable social media facts to consider – No matter how you look at it though, social media is changing faster than a blink of an eye. Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
    [Social Media] Our Digital Lives
    It also depressed me, because I don''t believe that this is the right way to portray technology, social media, the Internet. social media. 'Don''t blame technology. Technology is ambiguous. Yesterday, I blogged about a new documentary that was being aired on TVO titled, Life After Digital. The documentary depressed me on many levels. It''s sad. In fact, in many instances, it''s tragic (as the documentary displays). or our society. It would be easy to create a documentary on any city. maybe the city that you live. or whatever would be a mistake. This is my side.
    [Social Media] Life After Digital
    'Social media and digital technology are ruining everything. Has digital technology and social media impacted the way that we experience our lives? social media. Is the selfie the end of civilization as we know it? Have we become heartless meme generating morons that are tearing apart the moral fabrics of our society? Are we less human because we don''t just experience events in real life, but record, share and create content around them? Are we all, suddenly, a bunch of narcissists? Did the sun rise this morning? Are you scared by this? barcode.
    [Social Media] What I REALLY think about blogging (you’ll be surprised!)
    If you’re thinking of getting someone to manage your social media for you… You’ll want to consider what I’ve written here first so that you avoid the many traps and pitfalls. Blogging & Content blogging and content marketing blogging for business Online tools for working smarter small business marketing Social Media & Online Marketing social media for business working productively 'Being in the business of modern marketing means I write a lot: Blogs. Guest blogs. Sales pages. Website copy. Marketing emails. Get it here !).
    [Social Media] [Cool Infographic Friday] Google Helpouts
    Cool Social Tools: Noosfeer Cool Social Tools: Double The Donation Kill The Drudgery Of Social Media With IFTTT [Cool Infographic Friday] Linkbuilding through Outreach [Cool Infographic Friday] Google’s design for search [Cool Infographic Friday] Management Consulting. Cool Infographic Friday Cool Social Tools 'Tip o’ the hat to Eddie Driscoll, of DPFOC UK , for sending this along for you guys. Google being the main internet search provider worldwide always emphasises its aim to make its search engine a great user experience. More like this.
    [Social Media] Firebelly CEO Presenting “Next Generation Social Media” At BOLO Conference
    'Our own Duncan Alney will be presenting “Next Generation Social Media For Agencies” at the 2014 BOLO Conference, a conference that brings together thought-leaders and change-makers of the agency world, in Scottsdale, Arizona on October 20th. Session description This session will focus on emerging trends that will effect most agencies in the near future. Specifically, Blog News
    [Social Media] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. It’s a real rat race out there! Case Study: BuzzFeed Headlines. Right? Image source.
    [Social Media] Do Salespeople Make the Best Social Advocates?
    ducttape Tweet This The Customer Journey From John Jantsch’s perspective, marketing has changed so completely in the past years not because of social media but because buying has changed. » Social Pros Podcast brand communities content creation digital marketing Social Media Marketing Social Pros 'Tweetable Moments Small business owners waste a lot of time on a lot of things. The focus, therefore, should not be on the tools or the tips for marketers. Nobody wakes up ever and says, ‘Gosh. Read the whole entry.
  • DEVUMI  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up
    reported on Twitter’s interest back then , but now we know for certain that the two titans of rapid fire social media, and online music streaming, are going to work together. SoundCloud has never been a perfect venue for online music marketing as the songs are separate from the most popular social platforms. SoundCloud Twitter social media marketing soundcloud marketing twitter marketing 'There have been rumors of Twitter and SoundCloud working together for months. What this means for artists is that SoundCloud in now more relevant than ever. nSxejse9Rc.
    [Social Media] Be More Social in Promoting Your Franchise
    Once you have decided on a franchise choice, never overlook the importance of marketing your company, especially through social media. Next, set up a social media plan for sharing, tweeting, pinning etc. One of the big mistakes company owners make is trying to be too many things for too many people or not doing enough when it comes to social media. Point blank, you need a social media plan for your franchise in order to properly promote it. For starters, determine how often you are going to be active on social media.
    [Social Media] How I experienced Dreamforce #DF14
    Meeting new people that have started down the social selling path and have already connected on LinkedIn or Twitter but this was the first time we were in the same place was amazing. Blog Life at LinkedIn Social Media Social Selling Strategies 'Dreamforce 2014 is now over and I am walking away exhausted but inspired. spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. Powered by WP Bannerize.
    [Social Media] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. However, the social media team kept their cool, and handled the crisis with aplomb. Here are some tips on handling a crisis on Twitter, as demonstrated by the social media team at Greggs: Rise Above It. If social media forms a large part of your marketing plan, you should hire a professional social media consultant to manage your online image. Social Media Crack a Joke.
    [Social Media] 7 NEW Social Media Solutions to Grow Your Business
    You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. Users can plan trips, projects, and weddings easier and faster by keeping the conversation visual and on the popular social media platform. Now, the popular social media network is bringing video marketing to a new level with promoted videos.
    [Social Media] ICYMI – Facebook stickers, Video views and Android L
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Facebook dominates social logins. Want this in your inbox each week?  Subscribe here. recorded a podcast for the Holmes Report looking at the latest research from the PRCA about the Agency of the Future. Stickers are now available in Facebook comment streams. Sky is the latest publisher to sign up to Twitter Amplify. Facebook delivered more desktop video views in August than YouTube. Campaigns. Image credit. icymi
    [Social Media] This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film
    » Social Media Case Studies 'With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest. The prize? chance to win a walk-on role in a 2015 Blumhouse Productions film, the. Read the whole entry.
    [Social Media] How Blogging In College Got Me My First Job
    Caitlin Dodds is an Online PR Specialist for Web Talent Marketing with a focus on content marketing and social media. 'This is a guest contribution from PR specialist Caitlin Dodds. remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I typed my first post on my new study abroad blog. You know the saying, “the rest is history”? Here’s how I did it. Getting Started with my Travel Blog. loved seeing where my readers were coming from (all over the world!)
    [Social Media] Do Your Employees Schedule Too Much Social Interaction?
    While many business owners are fortunate to have hard-working and reliable employees that show up at the front door or via telecommuting each and every day of the week, others have to deal with workers who are late to their desks, don’t do a good job of handling customer questions and complaints, and ultimately just don’t invest the needed time on a daily basis in their jobs, instead socializing. Even though you think you hired the best employees available, are some of them spending a little bit too much time socializing during the day, specifically on their computers and mobile phones?
    [Social Media] Top 5 App Store Optimization (ASO) Hacks For Better Rankings
    Apps Mobile Social Media Small Business Tips app store ASO optimization 'Anyone who owns a smartphone knows just how massive the app market is today. Between Apple, Android, and Windows, there are untold numbers of apps for every occasion, most of which will never be seen by a wide audience. Is your app among them? It doesn’t have to be. App Store Optimization (ASO) is the process of getting your app closer to the top of the app store’s search results. It’s a simple enough concept, right? Make a Strong First Impression. Be Visual. Image via Flickr by Jasonahowie.
    [Social Media] T-Mobile CEO John Legere Kills It on Twitter
    There’s no such thing as bad press, after all, and the media seem to love writing about Legere’s latest roguish outburst. Raising T-Mobile’s bottom line takes more than making a spectacle of yourself on social media, though. My executive team gets them, we reply, and at my staff meeting every Tuesday, we track social media impressions, what they are and how we’ve responded to them. Featured Social Media Socialnomics Tips Twitter Possibly because very few CEOs are tweeting about how the competition are all greedy bastards.
    [Social Media] How to Help Your Social Media Customer Service
    'Image via BigStockPhoto.com Customer Service and Social Media Marketing both require a lot of thought to be done well. The social media customer service process below is what I’ve found works best for me, and I’d love to hear what. » Social Media Strategy If your thought process is constantly re-inventing the wheel of your responses, you can burn out. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight. Read the whole entry.
    [Social Media] 17 LinkedIn Profile Must-Haves
    Featured Infographic Social Media Socialnomics 'Is your LinkedIn profile slacking a few necessities? LinkedIn is an online network that allows you to manage your professional identity by networking with potential employers online. Building your professional identity on LinkedIn can be a little tricky, but you never want your profile to be sloppy. Here are a 17 LinkedIn Profile Must-Haves. Jasmin from Daily Infographic, The original post can be found here:  [link] dailyinfographic.com/17- linkedin-profile-must-haves- infographic.
    [Social Media] Redefining Ordinary or Why It’s Okay to Dream Small
    Redefining Ordinary or Why It’s Okay to Dream Small originally appeared on Danny Brown - there's more to life than social media - all rights reserved. 'Sometimes, in business, we wait for the extraordinary to appear before we make a move. We wait for that one killer application or solution that will take us from Brand X to Brand Everyone Wants a Piece Of. We close doors on ordinary ideas because only extraordinary will sell. But what defines ordinary? Cancer research takes ordinary science and medicine and is trying to offer extraordinary life-changing results.
    [Social Media] How Cultural Marketing Is Different From Consumer Insights
    Every society has a way of life: a complex matrix of manners, styles of dress, norms for social behavior, rituals, religions, values and language. These trends do not show up in quantitative market research because individuals may not be conscious of these social and cultural tensions. Listening to conversations in the media and on the Internet helps marketers raise awareness of the values that are motivating cultural change. Original article: How Cultural Marketing Is Different From Consumer Insights ©2014 UNSPOKEN ~ Social Media. Consumer Insights.
    [Social Media] The Problem Isn’t Millennials
    It’s not the Millennials are any better (or worse) than any other generation, but they grew up with the social internet, and they just happen to be hitting management at a time when things are changing more than they have before. How to Lead Your Way to a Social Organization What You Need to Know Before You Install Facebook’s Messenger App BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Association Social Media: American Veterinary Medical Association (AVMA) The Real Meaning of Digital Association Social Media: ASCD.
    [Social Media] Offering Free Tools to Increase Your Social Reach
    From there, the tool will run your site through their grading system and show you what you are doing well and specific steps you can take to improve your site in terms of SEO, social sharability and other useful metrics. Social Media 'Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. In an effort to build credibility, spread your message and build your email list, you create a free piece of content that is packed with value. know I’ve taken my turn being on both ends of that equation. Marketing-Related Examples.
    [Social Media] How to Set Up a YouTube Remarketing Campaign in Google Adwords
    YouTube adwords remarketing social media marketing video marketing youtube business account youtube for small business youtube marketing youtube stategy 'We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. Setting up a YouTube Remarketing Campaign. What is remarketing? Click next. Tip: the more, the merrier. Wrong!
    [Social Media] Halloween & Social Media: 5 Must-Reads
    Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, Blog Social Media 'Don’t be scared of having some fun with your online community this Halloween! Check out these five must-reads for inspiration.
    [Social Media] Your Blog as Part of an Overarching Business Strategy
    In case you didn’t know, Hootsuite is a social media management service you can use to easily handle your social networks. On their blog, they not only speak about Hootsuite features or company updates, but also about more general topics, such as how to publish articles on LinkedIn  or what a social media manager should check off their daily to do list. You Liaison between your business’ website, social media channels and other communication channels. Social media then completes it with rich media and short, but strong messages.
    [Social Media] Facebook Stickers- Bad Idea Good execution…
    Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?) I’ve said for awhile that social is killing the written word and now this, the dawn of the social infused emoji. Facebook Facebook stickers social media 'Did Facebook just jump the shark?  Or Or does it just seem like it? Back in April of 2013, Facebook  launched stickers  but only in private messages. Really?
    [Social Media] LXRSEO Review – Getting an Edge on Competitors in Search
    It is broken down into three types of tasks: website tasks, link building tasks and social bookmarking tasks. The site score is categorized by website code makeup score, technical score, link score and social media score. 'You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. How to use LXRSEO. Enter your site’s URL to get started. Tools.
    [Social Media] New Social Media Networking Site
    The Main Features and Functions remain the same reason being the basic purpose of Networking Sites is so that people can Socialize, Share and generally engage. Ofcourse Social Media is a space that needs to be walked on with utmost caution at Business level and at Personal Level as well. One such New Site has similar advantage as many other Famous Social Networking Sites with good Main Features and Functions. work as Freelance Social Media Network Online Professional. 'Many new Networking Sites are coming up. Some of them remain while many close down.
    [Social Media] Yelp Help for Small Business Owners
    Featured Small Business Social Media Socialnomics 'Online reviews are first & foremost with consumers. The problem is, anyone can trash your online reputation with hateful, negative comments. Bad reviews are certainly hurtful to you, worse though, is the damage to your income. That’s because each potential customer you lose to a bad review, will end up at one of your direct competitors. Your immediate loss becomes their long-term gain as that customer spends money there for years to come.
    [Social Media] 3 Ways to Incorporate Nostalgia in Marketing
    » Digital Marketing advertising analog chango content marketing how to reach customers with nostalgia instagram little printer nostalgia print advertising Social Media Marketing visual storytelling 'Image via BigStockPhoto.com How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared. No one around the table is storming off angrily, or furiously texting. Read the whole entry.
    [Social Media] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free. Several brands offer free Helpouts to support their products. useful infographic arrived today from DPFOC , a digital marketing agency based in Ireland and the UK.
    [Social Media] Do You Reward Your Social Shares ‘Holder’
    Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give attention to your brand with a social share rather than a financial share also need to be rewarded. The whole world of social media is too often dominated with people who want to tell their message, who want to bribe the ‘sharer’… but is that truly creating business value ? There are the statutory shareholders AND the social shareholders. 'In an age of digital marketing who invests in the business?
    [Social Media] The Pillars of Online Marketing Success in 2014 & Beyond
    Telling a compelling story is as simple as sharing good experiences you’ve had with your customers, demonstrating how their lives have changed because of your product or posting images of rarely seen processes in your factory on the intricacies of the manufacturing process of your product or by just sharing common interests with real users on social networks. In addition, every social network evokes different activities and attracts a different audience. Therefore, as you set your sight on crushing it online, keep studying the audiences and trends to determine your path.
    [Social Media] What Ragnar Taught Me About Grassroots Content Marketing
    Carefully select social platforms that already serve your audience with easy to use mobile apps with dead-simple sharing tools. Start refining your brand by giving your blog and social profile’s a graphic makeover. Social Media Today 'I recently ran 14.1 miles over 24 hours through the Adirondack mountains in upstate New York. Before you dismiss this as just something “runners” do, you should know that before to this event the longest distance I have ever run was 3 miles.A few weeks ago I was, according to my wife, “sedentary.”. Now I love my morning run. Enlarge.
    [Social Media] How to handle a shitstorm – before, during and after
    'With brands increasing their presence on social media regular crisis are to be expected. Lately Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. Here’s how your company should act before, during and after a social shitstorm. In the first place you need to make sure, that you are up-to-date with your social channels. ECIS2014 – New Views on Social Networks. Wanna learn more?
    [Social Media] Twitter and TV: 4 Ways to Make It Work
    » Social Media Strategy 'Image via Twitter Blog It’s that time of year when kids go back to school, football is starting, baseball is ending, Mr. Autumn Man is walking down the street with his coffee, and television’s top shows come back for their big premieres. Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers seem to support their claims. In fact, 85% of users active on Twitter during primetime TV hours tweet about TV , with  66% saying. Read the whole entry.
    [Social Media] SubCLUBs – Building Your Business Presence a Month at a Time
    With a $41 monthly subscription service that now offers members: One (1) monthly report measuring traffic and engagement from your website and social media efforts, including suggestions for next steps. 'SubCLUBs is an extension of SmallBiz Tracks. We announced a version earlier this year and the feedback was compelling enough to make some changes. As always, we look to accomplish a few things with everything we do: Provide small business owners a LIFT in building their business presence. Practice simple, small steps leading to big results. Consider leaving a comment! Write.
    [Social Media] How to Be Famous for Your Business Content
    Therefore, use your media to give people something to talk about. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Blogging Community content marketing How-To Marketing Online Marketing Small Business Social Business Success Bill Gates business content business experience communication community content is king customers Jeff Korhan marketing social media marketing To my surprise, nobody knew the answer. Help them.
    [Social Media] The Key Tips on Implementing Paid Social Media for Brand Awareness
    Decide if your paid social media strategy will help for awareness of your brand being on that channel or perhaps help create engagement with a new campaign. Let’s assume for this post that you’re trying to gain awareness for your brand as you enter some new social channels. Remember, the key for social media ads is not to just spend away all of your social media budget. 'First thing’s first, you need your goals (as with any marketing plan). Ensure your facebook ads and sponsored posts have bold visual photos and videos.
    [Social Media] Why Social Media Matters in the Job Search
    'Taking a social approach to your job search might just be the best employment decision you ever make. With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. There’s a difference between a social media account that’s all about socializing and one that’s professional.
    [Social Media] Associations should be incubators for startups
    Association Social Media: American Veterinary Medical Association (AVMA) Association Social Media: ASCD BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups If Net Neutrality is dead, what does it mean for associations? Association Social Media: National Business Officers Association (NBOA) 3 Reasons Why Content Marketing Doesn’t Work for Associations. The 14-week program will accept six to eight startup businesses working on issues related to the music industry, particularly Nashville’s country-heavy scene. More like this.
    [Social Media] Surrogate Moms Can Be More Social
    To be a surrogate mother, you can go the traditional route of contacting an agency and filing out an application or you can use social media to help find a private surrogacy. The key with social media is that you need to make sure your platforms remain clean, professional, caring and considerate. Facebook is a great way to reach hundreds of family and friends, as it’s currently the most popular social media network. YouTube – YouTube is another popular social media platform used by billions of people. Know the Road to Travel.
    [Social Media] Write. Edit. Format. Publish.
    Blog Coach Social Media 'Here’s how it often goes… Write a little bit of text … oops, backspace – backspace -backspace … a bit more writing. Think. Fix the margins. Bold … no, nix the bold. There’s gotta be a better word, hmm – where’s that thesaurus? Should Thesaurus get capitalized? Where’s that APA sheet? Backspace again. Maybe a cup of tea will help. It just took 10 minutes to write edit format craft (!) that’s the word) – to craft an uncompleted sentence. That process ( a process? It can get ugly. Write.
  • T2 SOCIAL  |  SUNDAY, OCTOBER 12, 2014
    [Social Media] The Importance of Images Online [INFOGRAPHIC]
    We hear about it all the time from experts and social media users alike. Infographics digital marketing importance of images social media best practices social media marketing 'The importance of images when it comes to building your online presence cannot be understated. We have all been told about the importance of images. Generally, however, we simply follow this bit of information blindly without ever really understanding why images are so important when it comes to building our online brand.
    [Social Media] Rebranding Your Blog: The Resources
    You will find everything from changing social media handles to 301 redirects. Before you even start, get clear on WHY you want to rebrand: Nuts and Bolts Media // Things to Consider Before Rebranding Your Blog. about the nitty-gritty of seamlessly rebranding your social media accounts, Moz has got you covered with How to Rebrand Your Social Media Accounts. They include just about every social account you can think of. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help.
    [Social Media] Six Links Worthy Of Your Attention #225
    media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Chills Its Eggs And Most Of The World Doesn''t - NPR. "I''ve always wondered about this. Turns out there are good reasons why. Also, if you live in the US, you probably shouldn''t keep your eggs on the counter." " (Alistair for Hugh). You are not your browser history - Medium. The result is a browser plug-in, which hopefully will help show how ad algorithms decide who sees what (and who''s marginalized as a result.)
    [Social Media] Video: Why Flare Social Sharing is Much More Than Just a Sharing App
    'For many content creators, regardless if they’re bloggers, media companies, agencies or full-on publishers, ease in sharing your content is key in helping you attract a wider audience. Personally, I’ve tried multiple solutions, from free options to premium options like MashShare and Ultimate Social Deux. However, the social sharing option I always came back to was the Flare sharing plugin , from Filament Apps (owned by Digital Telepathy ). Blog Tips Recommended Viewing flare social sharing Enjoy.
    [Social Media] What Brands Need to Know about the New Twitter Timeline
    Whether you like it or not, Twitter just took another step toward mimicking social media giant Facebook: Twitter has implemented a timeline feature that will show tweets you may (or may not) care to see. What can your brand learn from this news and how will it affect the social media arena as a whole? Internet marketing — and social media marketing in particular — is more important than ever. As can be seen by frequent changes in search engine algorithms, social media rules, and Internet ad regulations, your total focus is required.
    [Social Media] Are You A Social Media-Savvy Leader? You Should Be!
    'I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Here’s the three results from this year’s 15-question survey: Social CEOs make better leaders — and agreement with this statement has jumped from 45% in 2012 to 75% in 2013. Size Does Not Matter. Business Leaders Take Note.
    [Social Media] ICYMI – Snapchat, Buzzfeed and Imgur
    'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. The final of Bake Off saw plenty of opportunities for real-time social marketing. Want this in your inbox each week?  Subscribe here. Friend-to-friend payments coming to Facebook messenger. Buzzfeed adds a ‘buy now’ button. Yahoo is set to invest in Snapchat. …and Snapchat is on the verge of launching ads. Imgur will now convert animated GIFs to MP4s. Facebook releases a new collage layout for mobile photo galleries.
    [Social Media] Firebelly CEO Presenting “Social Media For Lead Generation” At Midwest Multifamily Conference
    In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as. 'Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. Blog News
    [Social Media] 7 thought-provoking ideas I share with my clients most often
    You don’t have to be on 2, 3, 4 or even 5 social networks. those social networks goodbye (Keep It Simple, Superstar!). Where that huge time-waster social media is concerned, scheduling and planning means less distractions during your working week. You’re on social media to build your business and generate revenue not to waste time. Social Media & Online Marketing Business networking business support efficient working Internet Marketing Services organizational tips small business marketing working productively Stick to ONE! tasks.
    [Social Media] What Does it Take to be a Senior Social Media Manager? [Infographic]
    'Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? social media infographic social media manager You might want to rethink that.,,
    [Social Media] What Happens in Vegas Stays in Social Media
    » Social Pros Podcast content creation content marketing conversation marketing digital marketing email marketing Social Media Marketing Social Pros 'Tweetable Moments People just want to know that they’ve been heard. DerekSchoen Tweet This Engaging through Listening There’s a new way to do “luxury” in Las Vegas. It doesn’t have to be over-the-top all the time or outlandishly theme-focused, and ARIA is that new look at luxury. “We have a thousand individual stories. Read the whole entry.
  • DEVUMI  |  FRIDAY, OCTOBER 10, 2014
    [Social Media] Getting More SoundCloud Plays: 5 Dos & 5 Don’ts to get More Plays!
    Try to match your username from Twitter or other social platforms so that things look like they lining up. Maybe they don’t want to follow you on SoundCloud, but if they dig your tracks they will follow you on one of the above social platforms and they will come back and listen to you again. Start getting social. Your fans can find you on many different channels, neglecting to include them on SoundCloud, and those other social channels, can seriously hamper your goal of getting more SoundCloud plays. Read all the way through to get there! Links, Links, LINKS. Tumblr.
    [Social Media] The True Omni-Channel Is Convergence
    In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. End all" catchphrase to let the world know that soon, we would not have multiple media platforms. That soon, all media channels would converge via the Internet (TV would be the Internet, radio would be the Internet. Many massive media and telecommunications companies banked on this happening (remember that whole Time Warner AOL deal ?). media. media channel. media company.
    [Social Media] The Beauty of Social Media for New Mothers
    'With more than 1 billion people using social media, it can be used for just about anything. That is, until social media stepped in. Social Media Can be Inspiring. Social media can be used as an inspiration for helping new mom’s look and feel their best. Use Social Media to Look and Feel Your Best. Social media is a great way for new moms to stay healthy so they can look and feel their best. Facebook – Facebook is the largest social media platform in the world.
    [Social Media] How to Make Marketing Analytics Easier
    » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing 'Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” question. When you frame your.
    [Social Media] The Never Ending Problem In Social Media
    'The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree
    [Social Media] Overhaul Your Social Media Marketing Strategy with These Basic Approaches
    'As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. There is a perception of social media, and advertising in general, that the more networks a business targets, the greater the number of opportunities for reaching audiences and achieving sales. Rich media content wins as shown in the image below.
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