[Social Media] Should An Advertising Campaign Rely on Social Media Advertising?
    Through social media, SEO, PPC and so much more you have a direct route to your consumers and more often than not digital channels are more affordable than more traditional ones. However, the question now is ‘should marketers ignore traditional methods and rely solely on the power of digital channels such as social media advertising?’. The power of social media. One of the most popular forms of digital advertising is social media. Social media presents a unique advertising opportunity to companies of all sizes.
  • SPIN SUCKS  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Gin and Topics: The Recital that Will Bring You to Tears
    Social Media Top 5 70s dancing Burger King diane horner john trader kristen daukas McDonald's mcwhopper science is cool susan cellura Taylor Swift the recital tortoise and catBy Gini Dietrich. Well, I guess summer is coming to an end. Labor Day is next weekend and, well, I’m sad. Everyone knows how much I love winter and the snow, but for some reason, I don’t feel like we’ve had enough summer this year. guess it was the full six weeks of rain we had in June and half of July. Here we are. Begrudgingly. But I do have a little sunshine to add to your day!
    [Social Media] Facebook Used By One Billion People
    Facebook Social Media SocialnomicsTHE STORY – FACEBOOK USED BY ONE BILLION PEOPLE. We know how it works. Open up Facebook, scroll through your newsfeed, like a few things, close Facebook, repeat. Well on Monday, one billion people were open and closing their Facebook tabs probably procrastinating at work. Source: Fortune ). If one billion people were on Facebook then why did my new profile picture only get 78 likes? Facebook CEO Mark Zuckerberg said in a Facebook post , “We just passed an important milestone. DA SKIM. In June 2015, they had 968 million daily users. Rowling.
    [Social Media] 6 Underused Internet Marketing Tools
    More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. Internet marketing has come a long way since the first days of the Web. But is this all there is? There are plenty more online marketing tools. We just have to think critically about them, and, in particular, about their value to us as marketers. You’re the expert, so why not use it? Why not take advantage of it?
    [Social Media] SEO Tips for Your LinkedIn Company Profile
    LinkedIn now has more than 332 million registered users making it easily one of the leading social media sites out there for businesses. While you obviously use different social media outlets for different purposes, it is good to have as many connections on your profile as possible, even if they extend beyond your industry. In the days of cross-utilization of social media accounts, you should definitely put a link to your LinkedIn profile on your email signature, your Facebook, Twitter, Google+ accounts and any websites you maintain to create inbound links.
  • SPIN SUCKS  |  FRIDAY, AUGUST 28, 2015
    [Social Media] The Spin Sucks Inquisition: Alina Kelly
    FollowFriday follow Social Media a tale for the time being akelly consulting frank gehry gin and tonic popsicles great escape book store managing as designing research2reality ruth ozekiBy Gini Dietrich. Nearly two years to the day, I met Alina Kelly while she was in Chicago for a conference (and shopping, but that’s supposed to go unmentioned). We had dinner and had a lovely time regaling one another with stories of broken bones as grown women. Since then, she’s become a friend and someone on my “must see” list when I’m in Toronto. Totally.
    [Social Media] When Was The Last Time You 'Listened' To Your Audience? - Social Media
    When Was The Last Time You 'Listened' To Your Audience? ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World
  • DEVUMI  |  FRIDAY, AUGUST 28, 2015
    [Social Media] Launch your Pinterest Branding Strategies in 7 Steps!
    While Pinterest is quite different from most social network, you can master it and see some great returns. Marketing Pinterest Tutorials content marketing hashtag marketing pinterest marketing pinterest strategy social media marketingGiven the growing popularity of the platform, and the incredible ROI brands are reporting, it’s time for you to launch your Pinterest branding strategy. This article is going to outline the beginnings of your Pinterest branding strategies […]. The post Launch your Pinterest Branding Strategies in 7 Steps! appeared first on Devumi.
    [Social Media] ICYMI – Facebook, Twitter and Instagram
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook revamps its Moments app and adds video/music. Facebook rolls out its Donate button to non-profits. Tweets finally arrive on Google desktop results. Twitter rolls out web notifications for DMs. Facebook adds a personal assistant to Messenger. Instagram embraces portrait and landscape images. Image credit. icymi
    [Social Media] One Suprising Way To Skyrocket Your Profile Views On LinkedIn
    Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. Featured LinkedIn Social Media linkedin social media social networking strategy tipsFrom a personal perspective, however, the question I hear a lot when it comes to career grow relates to generating more profile views on LinkedIn. It’s simple… just leave your job. So…there you have it. Cheers!
    [Social Media] Six Killer Employment Brand Strategies for Your Business
    Give your workers a platform on social media, videos, and blogs. You ought to have a good sense of this already—but of course, you also need to research yourself (in detail!) on social media. By Carol Scott. You’ve read the research and heard the buzz. We all know it: Killer employment branding is the wave of future. I t’s what you need to increase recruitment, find the highest-quality candidates, and even increase your profits. Employment Brand Strategies for Your Business. But…how do you make it happen? Feeling stymied? Do Your Research. Other employees.
    [Social Media] Is Social Media Turning Us Into a Bunch of Voyeuristic A s?
    Jump forward 30 or so years, and now social media is enabling us to return to that schoolyard environment, but with one key difference – now we’re just being voyeuristic a s, and the damage isn’t being limited to a few bruises and cuts. It’s Social Media, There’s No Such Thing as Privacy. Earlier this week, Twitter (and the subsequent social web and entertainment rags) lit up with the live tweeting of a couple’s break-up on a delayed flight. The post Is Social Media Turning Us Into a Bunch of Voyeuristic A s?
    [Social Media] Reading Roundup: What’s New in Blogging Lately
    How to Tell Stories with Instagram and Facebook Carousel Ads // Social Media Examiner. Coming to you live from the depths of Melbourne winter – while the rest of the country (almost) is springing into spring, we’re still freezing our butts off. Fingers crossed we’ll start to see the sun soon! Here’s what I found interesting lately around the web: How to use a $5 Twitter ad To Redefine Your Digital Strategy //  Jon Loomer. 13 Lessons on Viral Content that got 36,177 Shares in One Year // CoSchedule. With great traffic comes great responsibility. Blog News
    [Social Media] How to Social Proof Adwords Campaign
    Having a properly managed Google AdWords campaign requires social proofing. Integrating social media with an AdWords campaign can be done with just a few tweaks to your activities. Create synergy between ads and social activity. If the landing page contains targeted keywords promoting a particular item, integrate the phrases into the social media activities. In your social media, the key phrases should be used in messaging. Defining the goals is the first step to integrating the social media with AdWords.
    [Social Media] Five Traits of Future PR Leaders
    But the younger generations are already in the spotlight so young, thanks to social media (how often have you thought, “Man, I’m glad Facebook didn’t exist when I was in college!”?), Because of that, just a month ago, I turned down a  huge opportunity to work with a business that fits perfectly in our manufacturing niche because they only want to hire a PR firm for media relations. By Gini Dietrich. I was just taking a gander through my SmartBrief newsletters and came upon  The Five Necessary Traits of Future Leaders. Time-attentive. Cash is king.
    [Social Media] 5 Key Blogging Concepts to Advance Your Content Marketing Strategy
    In addition to hosting the blog post on your website’s domain, you should be considering all social media platforms you can use to promote the content as well. Engage with these folks on LinkedIn, Twitter, or other social media channels; in addition, make sure you’re a right fit for their audience. I’m sure you’ve noticed the extraordinary rise of blogging. In fact, did you know that every minute of the day there are an average of 347 new WordPress blog posts that are published! How will people find your content? Blog Content Should Be Made For Sharing. Conclusion.
    [Social Media] When Is The Best Time To Publish?
    If it’s an important message, don’t rely on social media to spread it. Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped us plan content calendars. Then the internet (and sites like Mashable / Lifehacker / BoingBoing ) discovered higher post frequency was strongly correlated with higher levels of traffic i.e. the more you speak, the more people receive the message. We combined both lessons to create a monster. The content calendar triumphed over the message. Is it unexpected?
    [Social Media] Why Most Local Social Media Management Fails
    If you are like most local businesses, you must understand the importance of your social network. As social media continues to grow and more and more businesses are taking part, it still shocks me when I see these major failures time and time again. That’s very exciting for you, but as a business owner you wouldn’t want to be on social media talking about children toys. You’d be surprised at how many people doing social media just don’t grasp the concept. If you don’t do this successfully, prepare yourself for social media failure.
    [Social Media] Today’s Biz and Buzz – Caitlyn Jenner Halloween Costume Ignites Twitter
    Social media users went all out on Monday when it was discovered that many Halloween retailers were selling a Caitlyn Jenner costume resembling her Vanity Fair cover (Source: CNN ). Social Media SocialnomicsTHE STORY Caitlyn Jenner Halloween Costume Ignites Twitter. Ah, the annual Halloween saga of someone thinking a costume is a great idea when it’s actually terrible in an offensive sort of way. It was only a matter of time before this year’s seriously what were you thinking moment happened. We want change! DA SKIM.
    [Social Media] Should You Still Use Google+ to Promote Your Blog Posts?
    Blog Marketing blog blogging Content Marketing Social MediaI want Google+ to succeed.  As a marketer, I want more options for reaching my audience. Google+ was positioned as a Facebook and Twitter alternative and I eagerly set-up my profile page and began piling up the ‘Plus Ones (+1)” I was in good company. Chris Brogan, Guy Kawasaki, Martin Shervington, and Ryan Hanley, all excellent marketers and thought leaders invested time and energy into demystifying Google+ for the rest of us. Listen to our opinions here: Get the show notes here. Have a Question?
    [Social Media] 10 Ways To Stay Productive as a Work-at-Home Blogger
    Log Out of Social Media. Social media is incredibly useful for promoting your writing and networking with others. During your scheduled work hours, log out of social media. Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. This is a guest contribution from Larry Alton. Working from home sounds like a pretty cushy job. You can wear whatever you like, eat as often as you want, text your friends, run errands, and be at home with your family, all while being employed.
    [Social Media] Rent More Tenants with Social Media
    This is exactly where social media comes into play. Here are just a few ways you can use social media to effectively manage your properties and keep tenants informed: Increase Tenant Outreach. One of the best ways to increase outreach with both current and potential tenants in your community is by adopting a social media plan. Whether you want to use Facebook, Twitter, Instagram, Google+, or all of the above, social media is a great way to stay connected to your tenants. With social media, the tenant outreach possibilities are endless.
    [Social Media] 3 Ways to Measure Employee Communication
    There’s a magazine and intranet to write for, multiple special projects, and internal social media. Our brothers and sisters in public relations can quote share of discussion, number of stories, referrals to website, inquiries, media stories avoided and originated. Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. She’s busy. Really busy. Unclench your teeth, my dear colleagues, or you’ll hurt yourself. What can we cite?
    [Social Media] Association Social Media: Kelli Windsor, Food Marketing Institute
    I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks. Don’t forget, if you do social media for an association or nonprofit and would like to be interviewed for SocialFish, contact me anytime.  We love to hear about what you guys are up to.
    [Social Media] 3 Tips for Taking Your Small Publishing Business to the Next Level
    As a business owner, you know that starting a small business isn’t easy- especially in the highly competitive media industry. They know about your media kit and service, they have booked campaigns in the past, and they continue to advertise with you. Nowadays getting adequate software doesn’t require huge investments, which only big media companies can afford, as a couple of years ago. You can send out surveys via email, seek feedback on your social media channels or include a survey link at the bottom of your website. Focus on Customer Loyalty. link].
    [Social Media] 3 Easy Ways To Use Snapchat In Your Business
    Which brings us to Snapchat which is the by far the “hottest” social media site especially in the coveted 18-25 demographic of tastemakers. Compelling stories and interesting content will turn into more buzz, social media metrics and ultimately sales! To re-cap if you want to be on the cutting edge of social media right now, you need to be on Snapchat. Facebook is for grandparents, Twitter is awesome but nowhere near as widely used, and Instagram is nothing but pictures of food and attractive unusually toned people at the gym. Best, JL.
    [Social Media] Five Reasons to Avoid Complacency in Your Creative Career
    paid attention to the work of others in SEO, social media, and content strategy at my company and took every opportunity I could to learn more about what they do and why. This is where I realized I was much more interested and naturally skilled in social media marketing, and made my best career move yet. By  Cosette Jarrett. The first year or two in your first role in the creative field is full of hands-on learning and personal growth and progression. Not only are you learning awesome things from your managers and mentors, but you’re also (hopefully!) Here’s why!
    [Social Media] 5 Vital Factors That Must Be Considered When Selecting a Release Management Tool
    Facebook Social Media Socialnomics Uncategorized migration Release Management salesforceRelease management tools are in no short supply in the market. The process of selecting one to use in a business is therefore a challenge most of the time. You will find yourself totally spoilt for choice when it comes to picking the perfect one for your business. Use of outdated IT solutions in a business can be detrimental to the growth of a business. This is where the release management tools come in. What exactly is release management? It also involves support of software releases.
    [Social Media] It's All About How Well You Do It - Social Media
    How Well You Do It ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World
    [Social Media] Why Blogging can be a Ridiculous Waste of Time
    increase your social media presence. I often get asked, “Do you make money from blogging?” ” I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple. No one pays me for creating blog posts for my own sites. No one pays me for promoting them, either. But, if I DIDN’T blog, no one would know who the heck I was. They wouldn’t learn about my freelancing writing and editing services. Adrienne Smith. The truth is: IT CAN BE.
    [Social Media] 15 Essential Blog Growth Tools and Checklists
    We’ve written over 1,100 blog posts for Pushing Social and our clients. Social MediaWe’ve learned much along the way. Whenever I’ve faced a challenge I’ve opened Evernote and created a checklist or outlined how I would solve it. Over the last three years, these quick guides have been incorporated into day-to-day processes. guess you could say that they are a key ingredient in our success. Now, for the last 6 months or so, I’ve been sharing these tools with you. You’ve usually found them via a link in a post or tucked away in the sidebar.
    [Social Media] My Social Media Story: How Blogging Saved My Life
    T his is a part of a special series looking at how social media has impacted the lives of its users. This was something I never expected to get from social media. The post My Social Media Story: How Blogging Saved My Life appeared first on Danny Brown - all rights reserved This week, the story comes from Nancy A. Davis. A few years ago, life dealt me some tough blows. lost my home. wound up in a highly abusive relationship, and as I worked to get free from that, I got hit by a car and nearly died. simply fell off the face of the earth so to speak.
    [Social Media] Why Social Media Marketing Is, Actually, Fairly Priced
    Social media marketing is a complex business—and its pricing is competitive. keep hearing about social media marketing being an expensive proposition. Social media is one of them. Now ask yourself again: is my social media spend expensive? The post Why Social Media Marketing Is, Actually, Fairly Priced appeared first on Firebelly Marketing | Social Media Marketing Agency. Social Media MarketingAnd here’s the bottom line: it’s not always going to be cheap. Expensive” is relative. Simple or complex?
    [Social Media] Take Advantage of the Beauty of Social Media
    If you’re in search of helpful beauty tips to add to your daily routine, there’s no better place to look than social media. That’s right, a growing number of beauty companies and celebrities are using social media to promote their products and provide their customers with tons of beauty secrets. With social glamour in mind, here are a few ways you can use social media to gather beauty advice: The Beauty of Social Networking. This is where social beauty photos come into play. Social Media beauty glamour networking
    [Social Media] Today’s Biz and Buzz
    Social Media SocialnomicsTHE STORY. Sam Rader is a popular Christian YouTube vlogger best known for his viral video  of singing Frozen in the car with his wife. Besides a little karaoke session, he vlogs his daily life with his family and talks heavily about his Christian faith. The perfect couple right? Well, perhaps not… What Happens in Vegas Stays on Ashley Madison or…Not. Ashley Madison is Tinder for married people – aka cheaters. As you will recall Ashley Madison’s data base was hacked, revealing its users (womp). DA SKIM.
  • SPIN SUCKS  |  MONDAY, AUGUST 24, 2015
    [Social Media] Five Reasons People Aren’t Reading Your Blog
    By now, most companies understand they need to harness the power of social media and content marketing. Share each of your new blog posts across your social media networks such as LinkedIn, Facebook, and Twitter. Last, but not least, make it easy for people to share your content by adding  social share buttons to each of your posts. Blog Social Media all-in-one seo pack linkedin pulse long-form journalism news releases WordPressBy Rebecca Devine. Zilch. So what happened? Five Reasons People Aren’t Reading Your Blog. Your Headline is Boring.
    [Social Media] Was Privacy An Anomaly All Along?
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Did these cheaters get what they deserved? Apparently, not. chom fm.
    [Social Media] Have An Opinion In Social Media
    Have An Opinion In Social Media ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: ​1. KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE [link] 2. Social Media TSU AM HERE: https://www.tsu.co/PervaraKapadia
    [Social Media] Creating a Website That’s Built for Success
    Android Apple Digital Leadership General Web Google How To Mobile Search Engine Startups Web Analytics "Awareness Best Practices Brand branding Business content content marketing Internet marketing mobile money networking SEO small business Social Media technology tips Web DesignThe world of online business can be daunting, even to those who believe themselves to be somewhat tech savvy. Plus, the benefits of a well designed website means more leads, customers, sales, and overall business. Responsive Web design implies creating websites that keep mobile devices in mind.
    [Social Media] Why Data Driven Content Fails Alone
    In many ways, trends like social media tools and data analysis provide new powers for marketing, much like an electric drill works better than a hand crank. love media and how it empowers us to communicate with each other. What I find most interesting is how people use those media forms to connect, and the outcomes these connections create. The media changes, the methods allow for more precision, there are more distractions now, but once you get someone to try your content, it has to compel them. Data alone cannot deliver compelling media. Stories.
    [Social Media] Monday Roundup: Best Practices for Social Media Metrics
    If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1.  5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Why: “The goal is not to be good at social media. Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics.
    [Social Media] A Strategic Guide to Social Media for Nonprofits
    Reposted from Sprout Social with permission.  By Alicia Johnston.  . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. Social media is an opportunity to tell your story, engage with supporters and get results—which means there’s no time like the present to create or refresh your social media strategy.
    [Social Media] Myrland Marketing Motivation: Be That One
    Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! Today, watch out  for one  person who you suspect might be that underdog,  that one  who is just waiting for an unexpected guiding hand, and be  that one  gentle voice that calmly offers help and direction.
    [Social Media] Six Links Worthy Of Your Attention #270
    Bernie Takes on the Media - Scott Galindez - YouTube. social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Ballad of Johnny France - Esquire. Esquire 's archives are online, sometimes. This one's a doozy, by Richard Ben Kramer. Thus began a months-long search led by a rodeoman-turned-sheriff named Johnny France. And thus begins one of Cramer's great lost, riveting stories.'" (Alistair for Hugh). Alistair for Mitch). the people.
    [Social Media] xPotomac – Be there or be [ ]
    Then you can’t miss this year’s xPotomac.  It’s the awesomest day-long conference ever, described last year as being “the master class to every other social media conference’s kindergarten.” Andy Gilman Discusses How Social Media Changes Crisis Communications. Will you be in DC on August 27? Not to mention that for the first time ever, Jamie and I will be speaking! Whoo hoo!!  We’re super excited and hope you can join us. REGISTER HERE. Here’s some teaser interviews: Keynote Mark Schafer Breaks Down The Content Code.
    [Social Media] How to Use Twitter as a Professional Networking Tool
    Social MediaTwitter is more than just a method to share your thoughts regarding any particular subject. It can be a powerful tool used to develop a vast professional network. As more than 300 million active users take to the site on a regular basis, there are a number of opportunities that could be waiting for you. By taking the time to learn what the system can offer, you can improve your reputation among many in a fairly short amount of time. Here are five best practices on how to use Twitter as a professional networking tool. 1. Mention Others. Be Informative. Posts Images.
    [Social Media] Today’s Biz and Buzz
    Social Media SocialnomicsTHE STORY. An updated privacy policy from Spotify is causing users to run to CancellationVille… think black Friday thundering type of herds. The backlash on Twitter got so bad that Spotify CEO Daniel Ek posted an I’m Sorry Note on his blog (Source: Billboard ). But how will this affect the 562 playlists I’ve made? It won’t. Source: Mashable ). DA SKIM. The blog post published by CEO Ek said that the change “caused a lot of confusion about what kind of information we access and what we do with it. We apologize for that. YEAH Us!
    [Social Media] Social Networking Can Bank a Better Future
    Cash-in on Social Media. Along with reading informative websites and blogs, don’t hesitate to utilize social media , from Twitter to YouTube to get even more current, relevant information to help in your planning. Finance Social Media cash finance retirementIt can be difficult to live off of a limited income when you are retired. Whether it’s the day to day things that are causing financial stress, like groceries, utilities and doctor bills, or you want more money for things like a vacation or home update, retirement advice can help you out.
    [Social Media] Instinctive Action: How to Maximize Personal Productivity and Energy
    You will also find Jason active on Twitter @jasoncupp , as well as the other major social media channels. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. You will also find Jason active on Twitter @jasoncupp, as well as the other major social media channels. This is Episode 49 of  This Old New Business  weekly  business podcast with Jeff Korhan. The question is which one is right for you? Key Take-Aways.
  • SPIN SUCKS  |  FRIDAY, AUGUST 21, 2015
    [Social Media] Gin and Topics: A Bad Lip Reading Phenomenon
    Social Media Top 5 age gracefully bad lip reading dance party deb dobson donald trump first day of school josh groban kelly dietrich kindergarten laura petrolino london underground lubna sadik republican debate Sarah LaffertyBy Gini Dietrich. just saw a sign on the sidewalk in front of one of the shops in our neighborhood that said, “August is the Sunday of summer.” ” So true. So true. Kids are going back to school. Facebook is full of pictures of the first day of kindergarten, compared to the first day of high school. And it’s 60 degrees in Chicago.
    [Social Media] Improve Your Marketing With Hashtags
    The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is the most popular means of categorizing content on social media. also allows you to connect with and engage other social media users based on a common theme or interest. And since Google+ is Google’s social network, hashtags are now built right into Google searches. Blog Marketing Social Media for Business Social Media Marketing Facebook Facebook for business Facebook posting marketing for small business
    [Social Media] 4 Ways to Generate More Leads Through Social Media
    Social media has come into its own as a lead generation system. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book  - This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media. Share it with a strong call to action anywhere you have a social media presence. Generating leads through social media isn’t rocket science. If you can write, promote, and share, then you can generate leads through social media.
    [Social Media] More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination
    Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. And based on my newsfeed, Pittsburghers seem to love their lists more than most. That to really have a PR career, they have to move to New York or Chicago or LA. Can you expand on that at all?
    [Social Media] ICYMI – Slack, Facebook Notes and Google Hangouts
    Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Slack integrates email. Twitter removes 140 character limit for direct messages. Facebook relaunches Notes , turns towards blogging. Google Hangouts gets its own site. Google is testing promoted video ads in search. The Twitter Publisher Network becomes the Twitter Audience Platform. Swarm adds leaderboards. Image credit. icymi
    [Social Media] How to Curate Content for Social Media Faster with Nifty Tools
    Curating content for your brand’s social media accounts can sometimes be difficult. Most of these tools are also device agnostic, and will work on smart phones or tablets as well, making it all the more convenient to manage your social media presence. Klout also allows you to post to a host of social media channels, which can be important if you’re looking to establish a wide reach across networks. Social Media SocialnomicsDrumUp. DrumUp is an easy-to-use content discovery tool that is perfect for individual use. Klout. Spundge.
    [Social Media] Emotions - Social Media
    Emotions ​​ I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World
    [Social Media] It Is The Dis-similarity Which Will Get You Ahead - Social Media
    It Is The Dis-similarity Which Will Get You Ahead ​​ I Work As Freelance Social Media Network Professional, Blog Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World
    [Social Media] Brand Is What People Tell Each Other - Social Media
    Brand Is What People Tell Each Other ​​ I Work As Freelance Social Media Network Professional, Blog ​ Article Writing, OnLine Research And Also Help People With The Knowledge Of Internet To Earn Money Via The Online World
  • SPIN SUCKS  |  FRIDAY, AUGUST 21, 2015
    [Social Media] The Spin Sucks Inquisition: Ken Jacobs
    He also tells people quite often that he taught me about social media (which is a downright lie, but I just smile and nod). Because Ken taught  me everything I know about social media (smiling and nodding), it makes sense that you can stalk him online pretty much everywhere. FollowFriday follow Social Media asbury park deborah karr jacobs executive coaching lisa dimino skymall the king and iBy Gini Dietrich. A few years ago, I was sitting in the hotel lobby in New Orleans, having coffee with Ken Jacobs. He says, “I have your Christmas gift.”
  • DEVUMI  |  FRIDAY, AUGUST 21, 2015
    [Social Media] What is LinkedIn, and How Can I Use it to Get a Job?
    We have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. To put it simply, it’s a social network for the professional. b2b business content marketing lead generation linkedin marketing social media marketingBut what is LinkedIn? What kind of professional? Well, anyone with any job, really! No matter […]. The post What is LinkedIn, and How Can I Use it to Get a Job? appeared first on Devumi.
    [Social Media] Market Your Brand Effectively with Social Media
    To set the record straight, marketing collateral when heard by many people refers to the gathering of media in support of selling products and/or services. As part of being active on the Internet, social media plays a large role. In fact, the more social your company is, the better its chances of landing new clientele. So, what are some tips for being socially active and marketing the most out of social networking for your brand? They include: Planning – If you’re relatively new to social media, don’t try to jump in all gangbusters at once.
    [Social Media] 3 Social Media Books that Will Help Your Online Marketing Efforts
    Looking to kick-start your social media efforts for your business ? Let’s take a look at some of the top rated Amazon bestsellers on social media marketing and how they might be helpful: 1. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business, by Andrew Macarthy. It serves as an excellent introductory manual and reference guide for people who are just beginning to learn about social media and how it can be used to achieve their business objectives. Amazon Small Business Social Media Book Business
    [Social Media] Ashley Madison and the Case for In the Moment Marketing
    good usage of social media monitoring your key words? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. It’s there, there’s a lot of it and it can be found by anyone virtually anywhere at any time. Seriously?
    [Social Media] The 10 Commandments of Social Media and Content Marketing
    The use of social media is not new, but it is really tricky even for the most seasoned marketing agents. If you have never used social media for marketing, then you are bound to have some problem at first. It is a common assumption that social media is just about socializing. Information usually spreads very fast through social media and this is why people are opting to market their products using this platform. The costs are significantly lower than advertising on broadcast media like television and radio. Listening. Focus.
    [Social Media] Reading Roundup: What’s New in Blogging Lately
    This is just the beginning, they say… Facebook Now Drives More Traffic to Media Sites than Google // Fortune. How to Optimise your Tweets for Search // Social Media Examiner. Here we are again! Fridays come around so fast, it seems… which is good, and bad. There are heads full of knowledge and excitement and ideas after last week ‘s  ProBlogger Training Event , and it’s thrilling to see people starting to put their dreams into practise. Such a surge of energy and hustle! But I’ve noticed a resurgence of late and I reinstalled the app.
    [Social Media] You Must Have These 10 Keys for Successful Lead Generation Blogging
    Social MediaI think you will agree that growing sales with blogging is getting harder. Blogging works. Blogging is cost-effective. Blogging pays long-term dividends. But, successful business blogging is a tough nut to crack. The good news is that you can solve the business blogging riddle. You can generate high-quality leads by making simple tweaks to your blogging strategy. You just need to take a step back and approach blogging from a different angle. Today, I’ll walk you through ten “Must Have” components needed for successful lead generation blogging. Blog posts aren’t enough.
    [Social Media] So, Seemingly, Google Thinks I’m Dead
    originally changed my social media and online presence name to Judy Lee Dunn. If you recall the TV sitcom Seinfeld , you might remember that their tagline was “the show about nothing.”. Life is nothing, it seemed to say. always thought that was a boring tagline. But aren’t all those experiences we feel are too dull to tackle in a blog post what life is really about? And wasn’t that part of what made that show so popular? This is why I am taken with the concept of pure blogging. Pure Blogging At Its Heart. To me, pure blogging is all about creative freedom. Or funny. Dr. Judy Dunn.
    [Social Media] 4 Tips for B2B Social Media Success
    Today we have a guest blog post from Stacy Combest, Marketing Team Leader at WTWH Media. It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. In the beginning, business-to-consumer companies were reaping all the benefits of social media. However, recently business-to-business companies have started to pay attention to the benefits of using social media. LinkedIn is currently the best social platform for B2B companies.
    [Social Media] Today’s Biz and Buzz
    Social Media SocialnomicsTHE STORY: Amazon > Walmart. Forget about the days when Walmart was the retailer everyone wanted to be. Those days are long gone as Amazon is taking over (Source: CNN ). But isn’t Amazon mean… Despite what The New York Times released about the work culture at Amazon, it doesn’t seem to be hurting them too much. The e-commerce giant’s stock is up 70% this year (Source: CNN ). DA SKIM. Walmart has been spending a lot. Like a lot to try and catch up with Amazon on the e-commerce front. Yikes. ASHLEY MADISON. Uh oh.
    [Social Media] Should You Manage ROI By The Channel?
    Some marketing channels include: Social media. For instance, social media channels could include: Twitter. If you find yourself with a positive social media ROI but a negative Facebook ROI, for instance, you should either tweak the marketing strategy you have for Facebook or ditch it altogether, but you can’t determine that unless you know what is happening on that channel. In other words, if you spend $100 on social advertising and earn $50 on a one-time sale of a product but capture 10 new leads, that doesn’t mean you have a negative ROI.
    [Social Media] How Twitter is Trying to Broaden its Appeal with Changes to Direct Messaging
    Twitter has long been one of the giants of the social media world, but it has also been the social network that causes the most confusion for non-users. Widely used for both personal and business accounts, and an important factor in the relationship between social media and SEO , it pays to use and understand Twitter, but the concept could always take some grasping. While on Facebook it is clear what the idea of using it is, whether as a normal user with a network of friends or as a business, Twitter can be a little more mystifying. Royalty free photo.
    [Social Media] How To Use Social Media Marketing Techniques To Reach Offline Leads
    I am in a unique position where I have learned extensively about things like internet marketing and social media and yet work in a space where my customers are not very tech savvy. As the owner of Priority Floor Care , a company that dealt with domestic and commercial establishments in specific suburbs of Perth in Australia, I mostly dealt with an audience that was not tech-savvy enough to respond to my social marketing campaigns. Featured Mobile Social Media Small Business sms marketingThat is how the business has worked for a while now. Step 1 : Lead Magnet.
    [Social Media] 3 Reasons to Improve your Visual Literacy
    Social media sites are reporting a remarkable increase in engagement with visual content. Brand marketers and PR pros know they have to monitor social and online conversations about the brand, products, keywords and competitors.  Mouse over the image.  Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally. Visual literacy is more than a skill, it’s a form of critical  thinking that enhances your intellectual capacity. 
    [Social Media] Washington Redskins’ Media Coverage Report Fails to Use PR Standards
    Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. The recent Washington Redskins’ media monitoring debacle underscores the importance of using media standards.
    [Social Media] How to Motivate Young Employees to Volunteer
    Millennials frequently share photos through their social media platforms, and they will become ambassadors for your volunteering efforts. ————— Jenna Elkins is a media relations coordinator at TechnologyAdvice. From elementary through high school, many students participate in community volunteer projects through their school or extracurricular activities. Generally someone coordinates these activities and students simply show up, are told what to do, and have fun while serving their community. Millennials Volunteer the Least. Nimble Nonprofit
    [Social Media] Jodi Gersch on Social Media-Driven Journalism
    Jodi Gersch is the Director of Social and Strategic Brand Marketing at USA TODAY. She has been with Gannett since 2000, and has helped guide the company through the social media revolution. She will be speaking on a panel with the Washington Business Journal’s Jennifer Nycz-Conner at xPotomac on how the digital media revolution’s continuing impact on journalism. GL : What’s the biggest thing you have seen changed in journalism as a result of social media? How do you differentiate between the stories on social? It’s very different.
    [Social Media] Join Robert Phillips for a Special Author Q&A Today
    In order to participate, all you have to do is: Make sure you have a  Livefyre  account or be ready to sign in with one of your social networks. Livefyre Chat Social Media author Q&A Edelman EMEA fred cook golin trust me pr is deadBy Gini Dietrich. Last month, we had Fred Cook—the CEO of Golin—in this very hot seat. Today, I am pleased to introduce you to Robert Phillips , who spent time as the CEO of Europe, the Middle East, and Africa at Edelman—the world’s largest (and private) PR firm. To say he’s a big hitter is putting it mildly. ” Amen.
    [Social Media] Twitter’s Innovative Use of Responsive Web Design
    Social MediaI am not sure if you have noticed, by Twitter has implemented what I would call a very innovative use of responsive web design. Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone. In the case of Twitter, you can see what I call an innovative use of responsive web design when you resize your web browser. In the larger version, you’ll see the full words “Home, Notifications, Messages” and their icons.
    [Social Media] The Customer is Always…. (Fill in The Blank)
    It’s all well and good to talk about your media wins or the prestigious awards you’ve racked up. So are strong media and industry relationships. Another, more vague example: Instead of saying, “I want to see customers talking about our new product on social media channels,” they’ll say, “I want more brand visibility.” By Aly Saxe. I’ve not made any qualms about what my experience has been like since I went from running an agency to being the client of a handful of them. I’m probably the worst client ever. And yes, we work with several. Customer Service in PR. Anyhoo.) Another,
    [Social Media] Social Media: An Effective Marketing Tool for Real Estate Businesses
    With the Social Media revolution, real estate is again reaping the rewards of an ‘always open’ marketplace, and an audience that is more engaged than ever before. Real estate companies like Rocky Real Estate in Dubai, and even real estate aggregate listing sites like Zillow in the US, are just two examples of the thousands of real estate businesses that are placing an increasing emphasis on online marketing, especially social media. Social media is ultimately more engaging, but also more familiar for consumers. Social Media
    [Social Media] Simple Social Media Practices That Will Improve SEO
    Nowadays, SEO and social media marketing are interwoven. Social media is reliant on a visible, strong and high quality brand presence. Because of this, better SEO automatically means a better social media presence while a better social media presence offers better SEO. While there are dozens of articles that talk about SEO, it will be difficult to find a good social media SEO specialist. Companies that have 100 followers on social media will not get a large boost but those with thousands will. Social Media Tip
    [Social Media] 9 Habits of Bloggers Who Have Huge Audiences
    Engage in social media – not just your own blog – to build your knowledge and have meaningful discussions. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences. This is a guest contribution from Jeff Foster. If you’re just starting out as a blogger, you’re probably wondering how to grow your audience. If you’re diligent about developing these habits yourself, you too can build an army of loyal supporters. They are Passionate About Their Subject. They Persist.
    [Social Media] My Social Media Story: What Seems Like the End is Often the Beginning
    T his is a part of a special series looking at how social media has impacted the lives of its users. then happened by a Forrester study that talked about Paid, Owned and Earned media. In effect, turning the traditional agency model of project-based services for a fee, into one of true ongoing collaboration where clients participate in all efforts, from content creation, to search optimization, and social engagement, through to campaign deployment. This week, the story comes from Randy Milanovic. It was 2009. My doctors advised me to get my will in order. Yes, a pair.
    [Social Media] How To Promote Your Content Through Social Ads Effectively
    Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. But… «how do you promote your website or content using paid social ads the right way?» – you might ask. Follow these principles, apply them to any of the social advertising platforms you choose and you’ll be well on your way to get a flood of quality, targeted visitors and, hopefully, more leads, commissions and sales. In short….
    [Social Media] Facebook Rewards Longer Content: Here’s What We Found
    Facebook Rewards Longer-Form Content. I’ve long been an advocate of using something you own to drive visitors from around the web to you versus letting them stay on a social network, where you don’t have access to data or real insights. UPDATE : The Verge  reports Facebook is going to open it’s Notes section so everyone can blog there and never, ever have to leave the social network and live happily ever after. Facebook Social Media corina manea facebook content strategy inbound marketing Mark Schaefer slackBy Gini Dietrich. Here is what we found.
    [Social Media] 8 Downright Awesome Reasons to Create a Video Marketing Strategy
    Just take a quick scroll through your social media sites and judge the balance of images to text. Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Visuals are key to capturing attention online. Pretty image heavy, right?) But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketing
    [Social Media] What Does Zirtual’s Collapse Mean for Clients and Contractors?
    Social MediaOver the last week, I’ve been slowly digesting the Greek tragedy that is Zirtual. The company fired its employees and clients. Publicized that it was pausing operations including shutting down Twitter and email. Two days later – they are bought by a white knight and today they profess to be back in business. find it hard to believe that more than a handful of clients and former ZAs are back in the Zirtual fold. This means that hundreds of busy professionals need help and hundreds of talented virtual professionals are America’s newest entrepreneurs.
    [Social Media] Get on the Social Media Travel Adventures
    If you and your family are looking for some adventure in these final weeks of summer, then social media has plenty to offer in the travel department. Social media is a great resource for finding vacation ideas as well as travel advice. With social journeys in mind, here are a number of ways you can use social media to plan your next great adventure: Gathering First-Hand Advice. You can post or tweet questions asking your social followers where they went on their last vacation. Social Media travel vacationsReading Reviews.
    [Social Media] The Most Popular NFL Teams On Facebook
    Coveted by true fans like myself, this time of year means tailgaiting, game-watching, and, of course, social media. As I was noticing posts from the NFL about pre-season games, I began wondering who the most popular teams were on social media. As all social media marketers know, bigger doesn’t necessarily mean better. The New England Patriots must have secretly recorded some pretty awesome social media conferences because their Facebook game is strong. Facebook Social Media Management Social Media Marketing
    [Social Media] 3 Signs Your Online Health is Deteriorating
    Once you know how your website is performing in the search engines, on social media, and in your analytics dashboard, then you can set about correcting any deficiencies. How’s your online health? Just like your physical health, you should get in the habit of checking your online health periodically. But how do you know if your online health is failing? Here are 3 sure signs that your business’s online health is going south. Maybe you’re not targeting the right keywords, or your site has crawlability issues. Another tactic to use is guest blogging.
    [Social Media] 15 Tips to Get your Email Marketing Campaign Ramped Up for Christmas
    email Social Media Agencies TipsMarketing during the holidays can be tough, because every company is out there trying to get that holiday business and a piece of the money that people are readily spending.  Therefore, the marketing attempts must be timely and directed at the appropriate audience.  Make sure your campaign is relevant and something that is trending or important during the current season. 1) Send an eCard.   Who doesn’t love getting Christmas cards?  Or to be politically correct, holiday cards? Make sure that your email is responsive in the mobile world. 
    [Social Media] Is Technology Killing Work Life Balance?
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Just Terry DiMonte this am. The idea? mirum.
    [Social Media] Dollar cost averaging equals marketing
    With social media and SEO/content marketing – there’s no off-season. Some tactics, like social media and offering something for free on your website, tend to draw big numbers and many of those leads aren’t really quite the right fit. dollar cost averaging equals marketing. If we’ve learned anything over the last decade it’s that the stock market is volatile and difficult to predict with precision. Even Warren Buffet can’t tell you exactly when a stock will go hot or drop like a rock. Which is how the whole concept of dollar cost averaging came to be.
    [Social Media] A Blog is Exactly What We Wish It to Be
    The goal was simple – to share thoughts and ideas on social media and where that fit in the business world. For the first six months or so, I was probably way too myopic for my own good – everything was based around social media in the purest form: Don’t do this; be like that; it’s all about the conversation, blah blah blah. Looking back, I probably listened to and read too many kumbaya social media blog posts and bought into the mantra. We start writing generic list posts, just to try and hit that viral social share gold. Being Wrong is Okay.
  • T2 SOCIAL  |  SUNDAY, AUGUST 16, 2015
    [Social Media] Social Media Update: What’s New?
    Every so often, there are so many major announcements and changes in the world of social media, that a simple industry-wide update is needed. With everything from Instagram to Google+ changes being announced lately, it seems harder than ever to keep up with what’s happening in the social media marketing world. This list breaks down what marketers need to know in order to stay on top of the social media game. It is no secret that LinkedIn has long had one of the worst messaging platforms of any social network. Google+ is Disappearing.
    [Social Media] Myrland Marketing Motivation: A Powerful Twosome
    Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week A Powerful Twosome   Has something ever happened to cause you to  doubt   your talents? Maybe someone said something to cause you to question your abilities? Perhaps many events over the years have caused this doubt? The result is often  discouragement , which can be a major hit to your soul.
    [Social Media] @TechCrunch announces formation of CultureSphere’s advisory board #EmployeeEngagement
    CultureSphere is the world’s first social media platform 100% powered by “employee-inspired media,” according to Danny Gordon, founder and CEO. Below are recent endorsements for The Social Employee (McGraw-Hill, August 2013) by Tom Peters and David Aaker on their social networks, but if you want to see more of their endorsements click here. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee. Please check out @SocialEmployee media buzz!
  • ARI HERZOG  |  SUNDAY, AUGUST 16, 2015
    [Social Media] How To Be a Better Guest Blogger
    Increased exposure to social media? Hi Ari, It’s interesting that your focus is on emerging media, because I own/operate a very popular forum and blog; CreditCardForum.com. Related Stories Social is More Important Than Social Media Why Your Website Might Lose its Google Rank Why You Should Ask Why. Every blog publisher wants to increase eyeballs and visits. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. wanted to make sure my topic fits with your theme. What has a cost here?
    [Social Media] 3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO
    When you enter a keyword on Buzzsumo, it shows you who linked to the top content including the social sharers. After you publish a blog post, make sure to do the following: Promoting on social media: Social media is the new SEO. If you want to boost your overall website traffic, be active on social media sites like Facebook, Pinterest, Twitter, Google+ etc. Almost every blogger on earth use these social media networks, so you’ll get more exposure for your blog posts if they have attention grabbing headlines. Are you ready?
    [Social Media] One Super-Easy Way To Convert Traffic And Avoid 404 Errors
    Blogs Featured Social Media Tech blog customers RSS usability wordpressWhen it comes to blogging or Websites, traffic is good… but what you do with that traffic can make the difference between life and death of your blog and your business. If you’re only interested in increasing traffic and you’re not thinking about converting that traffic into leads (and eventually customers), then all your efforts are going to waste. If you’re a newbie to blogging or Web development, a 404 error occurs when your users search for a page that does not exist on your site.
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