• SOCIALFISH  |  TUESDAY, APRIL 15, 2014
    [Social Media] Easy B2B Tips for Google+ Users
    That’s true in any realm, and social media is guided by many of the same principles as more traditional types of media. Ideally, tie the topics of conversation into subject areas you’ve recently covered elsewhere, such as your company blog, and urge people to go check out your website or similar social media channels to learn more. Google+ is an important part of a well-rounded B2B social media strategy. Case Study Content Strategy From the Trenches B2B google social media Use Google Circles to Create Personas.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Social Media] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. week after Taco Bell released its breakfast menu other major fast-food chains, such as Wendy’s and Burger King had yet to join in the social media standoff. Sure, other fast food chains are active on social media. The answer: very little, apparently.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [Social Media] Fix Your Social Media and Website Message Conflicts
    Consider Accenture’s online positioning changes when you go through this exercise and make sure your social media presence doesn’t get left behind. Did Social Media Get Left Behind? Let’s take a look at how Accenture describes themselves on social media: Don’t Forget to Address Digital Messaging Conflicts Positioning work is challenging. m actually quite surprise that as of April 11th, they haven’t updated their social profiles with their latest positioning. Social Media Research Why not? Are you being consistent?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Social Media] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    'Do you know a Social Business Leader ? The board, which has been designed with the purpose of identifying leaders in social business, also includes prominent social business thought leaders Vala Afshar (@ ValaAfshar ), CMO of Extreme Networks; Lisa Gansky, Chief Instigator at Mesh Labs; Brian Solis (@ BrianSolis ), Principal at Altimeter Group; Maria Winans (@ MariaWinans ), VP of Social Business at IBM; and a to-be-announced representative from The Economist Group. Nominate a social business leader today! Please check out @SocialEmployee media buzz!
  • PROBLOGGER  |  MONDAY, APRIL 14, 2014
    [Social Media] 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views.  The data included over 30K visits and 6K social shares. The number-one most shared, read and commented on blog post on SearchDecoder, 10 Unconventional Keyword Research Tools to Include in Your SEO Toolbox , generated over 7K views, nearly 700 social shares and over 30 comments. It’s a social media world. 'This is a guest contribution from Matthew Capala of SearchDecoder.com. Ask your friends or followers for feedback. Use Power Verbs.
  • JEFF KORHAN  |  MONDAY, APRIL 14, 2014
    [Social Media] How to Use Social Media to Grow Your Email Subscribers
    'During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. Nevertheless, they all shared one common objective: Use social media to increase your email subscribers. When you know exactly what you are trying to accomplish with social media, you can more easily focus your efforts.
  • THE REALTIME REPORT  |  MONDAY, APRIL 14, 2014
    [Social Media] Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover
    'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Any social media updates that we missed? Related Stories Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED. Twitter. Reddit. Let us know in the comments below.
  • TWIST IMAGE  |  MONDAY, APRIL 14, 2014
    [Social Media] CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #27
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Facebook is quickly becoming a paid media channel (yes, the free lunch is over). digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The value of advertising changes.
  • SOCIALFISH  |  MONDAY, APRIL 14, 2014
    [Social Media] Cool Social Tools: Wizeo
    Related Posts Cool Social Tools: Noosfeer Cool Social Tools: Ravetree I signed a contract with an AMS. 30 Tools Social Media Professionals Can’t Live Without Improve Your Tradeshow Performance With The Right Apps [Cool video Friday] How to keep us safe inside Twitter. Cool Social Tools 'This is a new series of posts from software and app and tech vendors who have new tools they’d like you to know about. Vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their sites. SITE: Wizeo.org. Checking a box on your taxes.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 14, 2014
    [Social Media] When the Wrong Mouth Speaks
    'Remember when social media meant talking with people online? Then when businesses began catching on, the early days of social media marketing revolved around relationship building via grassroots communications or word of mouth marketing. But in today’s most common approach to social media marketing, brands deploy content to spark engagement. WOMM triggers a combination of media and community (on and offline) commentary about a brand and its offerings. Branded content delivers less sales lift than earned media, says Digiday.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Social Media] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. Here’s an example of results produced by our McMURRY/TMG social media team based on this recommendation. This process of segmentation, ad dollars within social and metrics can get a lot more sophisticated and complicated than we’ve discussed here. Just download our McMURRY/TMG Social Media Content and Reporting Excel file And while it’s human nature to wish and hope things are easy, that’s often not the case. The Results.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Social Media] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” ” I told them what I tell all of my clients, that there is no magic number. can’t tell any client that having a phrase appear on-page 10 times will return first page search engine results (SERP). However it also takes website visitors to bring up web traffic numbers too.
  • T2 SOCIAL  |  MONDAY, APRIL 14, 2014
    [Social Media] The Best and Worst Features of Major Social Networks for Brands
    'Not every brand is right for the major social networks, and not every one of those networks is right for a specific brand. When a brand gets started with social media marketing, the initial thought process is something along the lines of: “I need to be everywhere, all the time, no matter what.” ” Considering the massive presence that some of the most successful brands have had on major social networks, this is a natural rationalization. What is it that brands should be wary of when venturing to use Facebook to grow their social presence?
  • TWIST IMAGE  |  SUNDAY, APRIL 13, 2014
    [Social Media] The Best That Social Media Has To Offer
    Jay Baer is back and he''s doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). And, as if that weren''t enough, he also recently launched, Social Pros All-Stars , which is an ebook, Slideshare presentation and trading cards of social media brand professionals. If you have yet to fall in love with his blog, Convince And Convert , or his first book, The Now Revolution (which he co-wrote with Amber Naslund ) or his podcast, Social Pros , you don''t know what you''re missing. social media.
  • DANNY BROWN  |  SUNDAY, APRIL 13, 2014
    [Social Media] The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now
    From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. These will range from business to content to social media to marketing and more. This week, a little bit of cheating as I share the accompanying presentation for my keynote at the recent You Too Social Media Conference at Kent State University, Ohio. 'As a business resource,  Slideshare  stands pretty much head and shoulders above most other content platforms. Which brings us to this week’s Sunday Share. Enjoy.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 13, 2014
    [Social Media] 8 Things I’m Trying to Improve with This New Convince and Convert Website
    More Podcast Emphasis It started with no expectations, but the weekly Social Pros podcast has become one of my favorite ongoing projects, and has also proven to be one of our most important content marketing and sponsor assets. also rewrote the main pages like social media consulting , content marketing consulting , and workshops and coaching  to make them more consistent, and to more succinctly explain what we do, and what it costs to have us do it. 'After a long gestation, I am delighted that we have launched the new ConvinceAndConvert.com site. and we do! Stay tuned.
  • SOCIALNOMICS  |  SATURDAY, APRIL 12, 2014
    [Social Media] The State of Royalty Free: A Social Marketers Guide to Using Visual Content
    'The best social marketers tell the story behind the brand. Images and video enable media strategists to portray a brand or message through interactive experiences that pique user interest. Copyright infringement violations aren’t limited to corrupt media strategists. The Digital Media Law Project states the fees go as high as $150,000 per infringement. Driving marketing and social media efforts through imagery is a minimum requirement to compete within the market place. But why paint pictures through words when images are worth so much more?
  • TWIST IMAGE  |  SATURDAY, APRIL 12, 2014
    [Social Media] Six Links Worthy Of Your Attention #199
    media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Normally I''d route musical stuff to Mitch, but Hugh, I think you''ll like the unintended-consequences feel of this. It''s about why Sweden drives modern pop music. Sweden, you say? What Hollywood is to movies and what Silicon Valley is to computing, Stockholm is to the production of pop.'' And all because the country''s elders, in the 1940s, tried to put baby in a corner." " (Alistair for Hugh). bitcurrent.
  • SOCIALNOMICS  |  SATURDAY, APRIL 12, 2014
    [Social Media] Manage Your (Social) Media [Infographic]
    'According to the following infographic, 43% of job recruiters have reconsidered a candidate based on their social media profile. So, if you are currently applying for jobs (or would like to keep your current one), follow these useful tips on how to keep your social media profiles employer-friendly. Infographic Social Media infographics Source: BestMastersPrograms.org. Thumbnail: [link].
  • SOCIALFISH  |  FRIDAY, APRIL 11, 2014
    [Social Media] [Cool video Friday] How to keep us safe inside Twitter
    Related Posts How to Lead Your Way to a Social Organization You Haven’t Missed the Boat (Yet) [Cool Infographic Friday] The Ultimate Guide to Creative Commons ePatient 2015: Healthcare Associations, Are You Ready? Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications. Industry Insider Risk and Social Media Social, In Theory 'Instead of an infographic, let’s watch this great video today!
  • MYRLAND MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social Media] Who Said That? What Happens During Live Tweeting?
    received a blog pos t titled Stealing Ideas and Social Media via email this morning from Randall Craig , one of our presenters last week at the LMA , or Legal Marketing Association, ?annual Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere. Social Media Twitter Uncategorized Best Practices How To Quote Presenters LiveTweeting Marketing Proper Attribution Social Media During Conferences annual conference?. RANDALL PRESENTS THE FOLLOWING. What if a person is live-tweeting a speech?
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Social Media] Reaching Out to Birth Parents Via Social Media
    Using social media. Since the recent boom of social media, adoptees can more easily find their natural parents without having to hire a private investigator. According to Adoption Birth Mother’s How to Use Social Media for An Adoption Search , there are three main things you’ll want on your blog – your place of birth, sex and birth date. Since Facebook is the most popular form of social media, you’ll want to start there. Social Media adoption babies families parents alone. Photo credit: sodahead.com.
  • THE REALTIME REPORT  |  FRIDAY, APRIL 11, 2014
    [Social Media] Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard
    'The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list.    . Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. This was the first time in the survey’s history that Instagram outranked Facebook and Twitter as the most important social network for this demographic. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Social Media] Four Reasons Instagram Is The Wall Street Of Social Media
    Like most social media sites, it began free in hopes a larger company would acquisition it (cue Facebook) and expand it into something almost untouchable. Social Is Visual. Over the last 12 months of Instagram, there has been a significant increase in the number of photos shared on social media. Although social networking started under the guise of being able to connect with old high school classmates and long lost relatives, it has turned into a business network perfect for making and keeping business contacts. Social Media Applications instagram
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 11, 2014
    [Social Media] How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl
    On Tuesday, April 29 at 10:15 AM, join my social media supervisor Jeana Anderson and Joe Giallanella, Associate Brand Manager for H.J. They’ll be giving a “behind the scenes” presentation on how Heinz used social media to supplement their Super Bowl commercial and participate in the global conversation. Until then, connect with her on social personally at @jeanaanderson or through her company @cramerkrasselt and session co-speaker, Joe Giallanella @HJHeinzCompany / @HeinzKetchup_US. 'Oreo’s  “blackout” tweet. 
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Social Media] 5 Tips for Brands to Get the Most Out of Twitter’s Latest Update
    And we took initial steps in that direction with the introduction of media forward timelines and in-line social actions in October, and we’re already starting to see early signs that those initiatives are working well.” Featured Social Media Social Networks Tips Twitter social marketing strategy Twitter Tips 'New Twitter Layout April 2014. As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. Example of Twitter Filtering from @AFL.
  • THE REALTIME REPORT  |  FRIDAY, APRIL 11, 2014
    [Social Media] Which Social Networks Drive the Most Engaged Referrals?
    'YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a  new study from Shareaholic. The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Both Google+ and LinkedIn drive the fewest social referrals out of the eight platforms studies, but the visitors they bring in are high quality. seconds). pages and bounce 51.28% of the time.
  • HARP SOCIAL  |  FRIDAY, APRIL 11, 2014
    [Social Media] 5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot
    'Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. new [.] ( Read more. ).
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Social Media] Score With Social Media and the NFL
    'Attention all football fans: the NFL and social media are teaming up to offer you some of the best football merchandise and memorabilia on the planet. From championship gear to player jerseys and every NFL-inspired relic in between, social media is the way to go when you’re in the football spirit. In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise:   Following NFL Retailers for Deals. Retailers Prefer Social Media. Football Mania On-the-Go.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Social Media] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. The marketers quoted here (I’m one of them) offer advice on how to create unique content that stimulates engagement, which is the currency of social media marketing. Check out “ How to Use Social Media for Lead Generation.” It’s They report encouraging results.
  • TWIST IMAGE  |  FRIDAY, APRIL 11, 2014
    [Social Media] My Voice Is My Password
    From there, if you''re using any of the tools that enable you to share content through social media channels ( Buffer app and others come to mind), you need to re-input and re-authorize the apps in there as well. social media. 'Is your head bleeding? Is your heart bleeding? Here''s my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love. peace and love.), but the process of text-based passwords needs to be tossed out. brand.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Social Media] Key success factors in viral videos marketing
    You can look at the video here: First, global corporation extensively investing in TV advertising use social media to give to their TV ads a 2 nd life. To measure the success of the commercials, we used a consistent set of statistic provided by Mashable Unruly Media Viral Video Chart ( [link] ). 'After watching hundreds and hundreds of the most successful commercial video, I identified four major current trends that make brands successful viral video producer. They buy YouTube sponsored video placement. Because the ads are entertaining, viewers eventually share them. 1%.  .
  • YMARKETINGMATTERS  |  FRIDAY, APRIL 11, 2014
    [Social Media] Twitter Update: Twitter Rolls Out New Profile Redesign
    'It seems I have been writing a lot of social media “update” blogs recently:   Linkedin Update: Linkedin Products & Services Page To Be Removed  and  Facebook Update: New Layout for Business Pages. Blog Marketing Social Media Marketing Twitter marketing for small business marketing strategy Tips twitter marketing twitter tips Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. It’s rolling out slowly with celebrities and new users getting priority. If this works well for your page, great. Larger Header Photo. Amazing!
  • ENGAGING BRAND  |  FRIDAY, APRIL 11, 2014
    [Social Media] The Art of a Great Social Media Presence
    That is why focus is absolutely key to your social marketing strategy. But on the social media sites that reflect your brand the best, on the sites where you want to connect and engage, on the sites that you identify as the right places to connect with the right people for the right reasons.then you can be present every time  that you are on them. Social Media 'How on earth do you keep up to speed with everything on the web? You can''t! You can''t be present everywhere.however.you can be present in each moment on the web. Tweet this ). The web is the same.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Social Media] A Mother of Reinvention
    'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment. But for now and for the first time in a long time, print—and more recently, digital—media is not the focus of her day job. Utilize all forms of media. She also organizes salons and debates. Care deeply about the topic. This can lead to iconic images.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 11, 2014
    [Social Media] How One Father Used a Social Army to Find his Son
    bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. At first, Bob didn’t know much about social media. They’d post pictures of Jerry with the story in the local language on Facebook pages for local bars, entertainers, and media outlets. From there, Jerry’s Army (and Bob’s cause) gained traditional media attention , as well. Holy Social!
  • FRESHNETWORKS   |  FRIDAY, APRIL 11, 2014
    [Social Media] 5 great uses for online communities
    Digital tools and technologies Future of market research Mobile Online communities Social media bringing segments to life co-creation consumer understanding consumers depth interviews embedding segmentation FreshMinds breakfast seminar global communities global research Insight iterative concept development mobile mobile missions online communities online community path to purchase segmentation Bringing segments to life. One way of overcoming this is to run an online community with consumers to help bring the various segments to life. Reaching consumers globally.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Social Media] Royal Content Across the Pond
    The morning’s sessions were packed with great ideas and information from impassioned speakers, such as Buzzfeed ’s social strategist Jonathan Perelman, Nielsen’s research guru Brian Fuhrer, Sid Lee’s inspirational Will Travis, and Intel’s rather hilarious Pam Didner. Clare says much of the program’s initial success can be attributed to The Guardian’s credibility as a media brand. high-quality publication paired with an intense social media outreach campaign that teased the magazine (and the Cumberbatch photo shoot) was off-the-charts successful. Brand building.
  • CHRIS BROGAN  |  THURSDAY, APRIL 10, 2014
    [Social Media] The Single Most Effective Change I Made to My Digital Presence
    'People ask me quite often whether the world of social media has changed much. What’s Changed In Social Media. The answer is yes. It’s changed a lot. There are lots of details to think about. I’ll give you those. But I also wanted to share the single most effective change I made to my digital presence. Here’s a quick list: Then: conversational. Now: promotional. Then: thoughtful sharing. Now: shovel it over the wall. Then: “I’m hungry for lots of great information.” ” Now: “I’m drowning in information.”
  • PROBLOGGER  |  THURSDAY, APRIL 10, 2014
    [Social Media] The Benefits of Making a Business Blog Available in Multiple Languages
    'Your company blog: while often neglected due to its perceived lack of purpose (and the commitment it requires), it is also a personal way to convey a message to a client base that isn’t possible with different forms of social media. Far too many business owners forget that a comprehensive blogging strategy is essential for a company’s greater marketing plan: a company blog puts a face and personality to what appears to potential customers everywhere as a faceless entity offering a product or service. Breaking the Barriers. Connecting with the World. Nothing to Lose. General
  • FIREBELLY  |  THURSDAY, APRIL 10, 2014
    [Social Media] Subtweets: Trash Talk or Invaluable Customer Intelligence
    There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  Blog Social Media real time data intelligence social data intelligence subtweets 'Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. People are alluding to personal problems, politics, friends, family and even brands without directly mentioning.
  • ENGAGING BRAND  |  THURSDAY, APRIL 10, 2014
    [Social Media] Why Blogging is Like the Oil Industry
    If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. So often in social marketing you hear we must have a blog, without knowing if they are blogging on the right subject, reaching the right people and suggesting ideas for the right reasons. In social marketing finding ways to share your content, to encourage sharing from your customers, to invest time not just in creation but in delivery is so often neglected.
  • WRITTENT BLOG  |  THURSDAY, APRIL 10, 2014
    [Social Media] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Major media outlets have entire departments dedicated to checking the dates, names, and other key facts that star in their stories. Social media analytics are becoming popular. 96% of marketers track at least one kind of social media metric. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Image source.
  • JUGNOO  |  THURSDAY, APRIL 10, 2014
    [Social Media] Vimeo’s Infographic of Social Engagement
    and elsewhere) …and the amount of social engagement it creates. This comScore video report has some interesting findings, and shows how important it is to include video in your social media listening and engagement strategy. The post Vimeo’s Infographic of Social Engagement appeared first on Jugnoo Blog. Social Media Management Social Media Presence social media social media strategy video vimeo 'Vimeo has posted data on how much video is consumed in the U.S. This post contains a video.
  • CONVERSTATIONS  |  THURSDAY, APRIL 10, 2014
    [Social Media] Are Comments Really Necessary on Your Small Business Blog?
    Additionally,  Jeff Korhan , a specialist in Small Business growth and Social Media marketing, asks the question we’re asking here:  Should Your Business Accept Blog Comments ? Both articles suggest extending the conversation to carry on elsewhere in the social space and conversphere. 'There was a time, before the launch of Twitter and open registration of Facebook, where the general feeling among people was that  comments were an important and necessary piece of blogging. It was part of what made a blog a dynamic and engaging website. Fear of negative comments.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 10, 2014
    [Social Media] H&R Block Declares a Hipster Tax Crisis
    The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Each piece of visual content related back to the overall story H&R Block wanted to tell with the campaign, allowing them to pull in new participants through word-of-mouth endorsement and social sharing. Social Media Case Studies 'Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. couldn’t resist trying it out.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] What Every Marketing Department Needs to Know About Google+
    Google has put a social layer across its products and services – this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. Google Authorship Have you seen the photo of author’s of content, often with number of people who have them in circles showing as social proof? As author David Amerland says, businesses now need to act as if they were people, using social to build trust.
  • HARP SOCIAL  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] 5 Power Tips for Writing Killer Blog Headlines for SEO and People
    'Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared! Blog blogging Content Creation Content Marketing Social Media & SEO content marketing seo and headlines tips for good headlines Write Great Headlines writing great headlines Read more. ).
  • THE REALTIME REPORT  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Social Networks See Majority of Traffic Coming From Mobile
    'Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile. Here’s a breakdown of the results: Mobile’s dominance among social media platforms follows a general trend in digital: smartphone engagement has grown more than 3X from 131 billion total minutes in December 2010 to 442 billion by December 2013. Are advertising dollars following this shift?
  • SOCIALFISH  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] NEW! Essentials of Online Community Management On-Demand Course
    Your tuition includes personal attention from two of the leading voices in social media and online communities (me and Ben, in case you’re wondering :)). Related Posts Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization Five Web Design Trends to Watch Online Community Manager Job Description Community Management Fundamentals NEW! Artomatic Diaries, A Living Social Media Case Study. You’re busy, take the course on your own schedule! You don’t have time to wait for a live course to start. Going live.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Some Questions About Your Questionable Content
    So, before you put finger to keypad in an effect to pump out an extra few free impressions to a saturated social media channel, sit down and ask yourself the following: How trusted as a source of information is our organization? social media. 'Marketers, we have a problem. Do you know how long an effective Facebook post should be? If I told you forty characters, what would your reaction be? tweet should be 100 characters (even though Twitter affords you 140 of them). It makes perfect sense, right? I''m with him. Length does not equate to quality, value or substance.
  • JUGNOO  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Social Listening: Listening AND Engaging
    'David Dubois at INSEAD has an interesting take on social listening. Because he spends a lot of time talking to key executives from many different companies, the issue of how to leverage social media is always a popular topic. He talks about 3 levels of social listening that can be useful: The company level : Listening to conversations can provides insight about brand reputation and inform managers about corrective actions that need to be taken. To be effective, social media strategies need to be decided and integrated across functions in the company.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Are You Getting Your Sales Force Involved in Social Media?
    'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Here are four things salespeople can do that will help marketing by using social media: LinkedIn  - Make sure all your folks are on LinkedIn and their profiles include a uniform and concise description of the company. Social media training - We’re not trying to make them experts, but to give them an overview of what social media is and how you are using it as another tool.
  • SOCIALFISH  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] What Pinterest’s Updated Policies Mean for Marketers
    ———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. Related Posts Five Web Design Trends to Watch Why They Don’t Follow You On Instagram [Cool Infographic Friday] Big Data Big Profits Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications 3 Ways to Identify Influencers for Your Blogger Outreach Campaign A Little Privacy, Please! Your Rights and Social Media Policies. Paying Pinners. Accessing Data. Contests.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, APRIL 9, 2014
    [Social Media] Say It Enough Times And They’ll Believe It
    The media repeats stories of interest and reports the so called facts about the story and we all believe it whether it is true or not. We read and hear the wonders of social media then we go and share what everyone who says they are an expert has said to do with social media. ” Using  doublethink : Doublethink  is the act of ordinary people simultaneously accepting two mutually contradictory beliefs as correct, often in distinct social contexts. Doublethink Over time we become numb to the truth and fearful of speaking up.
  • LAUREL PAPWORTH  |  TUESDAY, APRIL 8, 2014
    [Social Media] 7 Tips for #SocialMedia guidelines and Government
    'Five years ago I wrote a list of social media guidelines for the Enterprise  which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. If you actually READ the Australian Public Service Commission public social media guidelines , at first pass they don’t seem too onerous: It is quite acceptable for APS employees to take part in the political life of their communities. government howto social media cabinet Canberra Times guidelines h.r. I, of course, amuse myself no end.
  • DANNY BROWN  |  TUESDAY, APRIL 8, 2014
    [Social Media] Remember When We Just Hit Publish?
    originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Related Stories Facebook for Android and Why Zuckerberg Now Owns Your Ass Why Your Brand Looks Foolish When You Don’t Walk the Talk An Open Discussion On Social Media Monitoring and Ethical Data Mining. 'Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind. Sometimes we need to say “Screw you, content rules”, and Just. Publish.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 8, 2014
    [Social Media] Expinion Social Pros
    'And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Social Media] How Social Media is Changing The Way Real Estate Gets Marketed
    'When it comes to selling and renting real estate, social media has changed the entire game. Social media has enabled real estate agents, landlords, and even ordinary people to expand their personal networks and reach out to more customers and potential partners than ever before. When used effectively, social media has become an invaluable tool that maximizes real estate activities. There’s no denying the sheer numbers of people who use this social media site. Social Media Facebook marketing pinterest Real Estate Twitter
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Social Media] Russia’s Biggest Social Media Sites Becoming Monopolized?
    'Contrary to what many Americans may think, it’s not all about just Facebook, Twitter, Google+ and Pinterest when it comes to social media (SM) platforms. He monopolized the platform in mid-March 2014, which served to boost his ownership of the country’s major businesses, which led to a stronger Kremlin grip on the country’s media as a whole. As an ally of Kremlin, Usmanov is one half of the two most powerful men in Russian media ownership. billion when last reported by Forbes, and his interest in media monopolization is nothing new. Who ‘likes’ this?
  • JUGNOO  |  TUESDAY, APRIL 8, 2014
    [Social Media] Twitter’s New Look is Sexy & Visual
    Social Media Social Media Management Social Media Presence Twitter twitter interface twitter new twitter new look twitter''s new look 'Twitter has released the new interface design for all Twitter users. It will be rolled out over the next few months. As you can see, it is very similar to Facebook, and having said that, it is a more user-friendly design (check out the tile design for followers below). It’s ultimately much for visual and video focused, and giving more screenspace for information and graphics. New Twitter Interface.
  • SOCIALNOMICS  |  TUESDAY, APRIL 8, 2014
    [Social Media] Can Social Media Make You Happier?
    'Social media has become a daily staple in our lives. This leads us to the question of whether social media makes you happier. FOMO, or fear of missing out, plagues a huge number of social media users. The fear of missing out on something more fun can be so intense for some that even when they have decided to disconnect from their social media they are still constantly checking their phones. say fake because we only promote the best side of our lives on social networking sites. Social Happiness Experiments. Do you?”.
  • THE SOCIAL MEDIA INCUBATOR  |  TUESDAY, APRIL 8, 2014
    [Social Media] Twitter Changes User Profiles
    This new web profile may look familiar to frequent social media users, as it takes a Facebook-like approach. Social Media Social Media for Business Twitter Facebook Twitter profile design 'On Tuesday, April 8, Twitter announced they will be updating their site with a whole new profile design for Twitter users. The look of the profile won’t be the only thing changing. There will also be new features accompanying the redesign. The update is rolling out to a small group of users today, and new Twitter users will get the new profile design.
  • JUSTIN LEVY  |  TUESDAY, APRIL 8, 2014
    [Social Media] Please Take My 2014 Reader Survey
    Announcements Blog Social Media 'One area that I have struggled with over the past couple of years has been consistency in writing. Over the last few months I have had several friends encourage me to create more because they have either learned or been inspired by something I have shared. There are many different ways that I could create this information but before doing that I need to know more about YOU. Your needs, interests and types of content you enjoy consuming. Your input is very important to me. You’ll be helping me to help you better. The survey is anonymous.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Social Media] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Do you have social media profiles to help distribute the content? 'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? First, let’s define content marketing. My favorite definition comes from Joe Pulizzi , who is one of the original content marketing gurus, emphasis added by me. ” Content marketing can be a tremendously powerful driver of traffic, leads, and business.
  • SOCIAL MEDIA NETWORK MARKETING  |  TUESDAY, APRIL 8, 2014
    [Social Media] How To Tackle Negative Comments While Managing Community In Social Media
    'Hi Folks, do you work as an Online Community Manager? Do you often receive the negative remarks of some person whom you have not known in a long time? Well you do not have to be a community member to receive negative feedback / response or a comment. You could have subscribed to a site and there you have someone creating a high noise level. You may not know this person. The only connection between you and this person is the Page / Site that you both are on. While sometime the comments ''may'' not be ''useful'', other times certain comments are necessary to be heard and addressed to.
  • SOCIALFISH  |  TUESDAY, APRIL 8, 2014
    [Social Media] Reimagining education in the digital age
    Related Posts Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization 5 Colleges Using Social Media to Boost Student-Alumni Relations If Social Learning is the Answer, What’s the Question? Social Learning 'Two slide decks on this topic caught my eye, embedded for ya here. Technology and the future of education, learning, knowledge and universities (futurist speaker Gerd Leonhard) from Futurist Gerd Leonhard. Will there be ‘Kodak Moments’ for universities? Thoughts? ———-.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 8, 2014
    [Social Media] How Does Social Media Impact a B-to-B Purchase?
    72% use social for research – they are looking for recommendations, expert advice and connecting with potential suppliers. Marketing Trends Social Marketing b to b buyers behavior demandGen heidi cohen how does socoal media impact the buying process 'B-to-B purchases are usually more complex and the selling cycles are longer with multiple decision makers in the mix. recently read a post by Heidi Cohen,  B2B Purchase Process 2014: What You Need to Know , that highlights findings from the DemandGen’s 2014 B2B buyers behavior survey.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 8, 2014
    [Social Media] The Stephen King and Joseph Sugarman School of Content Marketing
    Content marketing, copywriting, and social media are not fields for pseudo-philosophic mustache waxers, pipes stuffed with fine tobacco. 'As someone who makes part of his living from helping online brands create great content, it pains me to say this: The best way to create awesome content marketing pieces is not to outsource their creation. It’s to learn how to create them yourself. Like Jay says, we’re moving toward an era “where the company, its employees, and its customers work together to create Cooperative Content.” Actually, it’s probably better that you’re not Shakespeare.
  • PUSHING SOCIAL  |  TUESDAY, APRIL 8, 2014
    [Social Media] Can You Really Build A Blog Written By Employees? I Say…
    Did you know that Social Media Examiner has an 8-person editing team? 'Let’s be honest, asking your employees to blog is probably a non-starter. Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you’ll be writing most of your blog posts. So forget about getting your employees to blog. Instead, get them to contribute blog  ideas. The hardest part of blogging is the ideas. The writing part can be delegated or outsourced. Interviews. It’s easier to talk then write.
  • ENGAGING BRAND  |  MONDAY, APRIL 7, 2014
    [Social Media] Why Stories Work in Social Marketing
    Social marketing needs stories.not thousands of words.but lots of soul. Each part of your social marketing is like a chapter or a paragraph of sharing that story. . Marketing Social Media 'Cast your mind back to your childhood.remember how important stories were in your life? Cast your mind back to the last night out with friends.how many stories did you tell each other? Stories are the way that people share experiences and make personal connections with each other. Brene Brown has a wonderful expression about stories. Stories are data with soul". without the soul.
  • THE REALTIME REPORT  |  MONDAY, APRIL 7, 2014
    [Social Media] Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
    'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Related Stories Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED. Facebook.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, APRIL 7, 2014
    [Social Media] How Social Media Has Become a Tool For Clinical Research
    'The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. The effective implementation of social media has the potential to overcome these challenges. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs).
  • TWIST IMAGE  |  MONDAY, APRIL 7, 2014
    [Social Media] CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #26
    It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. The massive growth of digital ad spend. App of the week: Calm.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Social Media] Trust Me, I'm a Marketer
    You need to communicate in a way that allows other people to relate to you (as a person), and you need to bring value in the form of social currency (e.g. You can automate social media. You’ll either be suspended by the social network or blocked by its users. 'Think for a minute about who you might expect to meet in hell. have a pretty good idea of the type of person who might be on your short list. Aside from the truly reprehensible—like the people they make Law & Order episodes about—there would be sleazy lawyers, of course, and fraudulent investment bankers.
  • SOCIALNOMICS  |  MONDAY, APRIL 7, 2014
    [Social Media] Report: Only 3% of Business Sites Are Optimized for Social Media Mobile Usage
    'Now that 58 percent of American adults use smartphones, it’s critical for brands in every industry to keep mobile users – a large contingent of which are social media users – in mind while developing their websites. The rise of mobile is fueled by the rise of social media, and an increasing number of social media users are accessing their social media profiles from their mobile devices. Mobile mobile Social Media The problem is widespread; only 3 percent of business sites are fully optimized for fast and easy mobile usage.
  • SOCIALFISH  |  MONDAY, APRIL 7, 2014
    [Social Media] How to deal with Gmail’s new Promotions Tab
    strong and engaged Google+ presence works wonders for your SEO, but we also have heard of some exciting things in the pipeline that will allow you to organically segment your social audiences via circles. But people need to remember, Email was the original Social Media, and Google may just have sparked its renaissance. Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications How one CEO sees social. 'This post by Tom Corbett is reposted with permission from Business2Community. Understand Grid View Structure. Markup.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 7, 2014
    [Social Media] Don’t Expect Campaigns to Disappear Anytime Soon
    Thanks to social media, corporations would be forced to talk to customers, one to one. As for the marketing campaign, it now includes social media. This time, contextual media and broken funnels drive the meme. Automation solutions will use data created from social media, and companies will be forced to create Choose Your Own Adventure content and lead paths to better serve customers. But like the social media era, the campaign evolves. Marketing automation budget business campaign end marketing media social wall street
  • JEFF KORHAN  |  MONDAY, APRIL 7, 2014
    [Social Media] Should Your Business Accept Blog Comments
    During the session I facilitated at the  Social Media Marketing World conference  this past week, a small business owner asked a question that is near and dear to me: “How do we determine which social media channels are right for our business?”. It’s how I’ve met many of my good friends on social media. Social Media is a Better Place for Comments. These days they are legitimate sources of credible media. All of the social media channels are designed to encourage interaction and discovery. That’s what they do!
  • T2 SOCIAL  |  MONDAY, APRIL 7, 2014
    [Social Media] The Fallacy of Social Media ROI with No Investment (or “I”)
    'The idea of generating social media ROI without investing in social media is a novel concept; that’s mostly because it is completely irrational. So why do marketers and business owners now think that they can reap the benefits of the “free lunch” offered by social media marketing? When it comes to running a social business, there are several costs that a corporation will incur. The four costs listed below are by no means the only ones that businesses will incur over the course of a social media campaign or program.
  • ENGAGING BRAND  |  MONDAY, APRIL 7, 2014
    [Social Media] How to Gain Attention for Your Content
    Attention should not be your goal; just the outcome of great social marketing. Social marketing at its best is customer centric; It puts the reader, the consumer at its core. Social Media 'As the web continues to grow, gaining the attention of customers becomes harder and harder. Imagine if you NEVER had to worry about gaining attention anymore, imagine if attention just happened.and it came whilst you slept, whilst you were busy living life and you never had to worry about attention again. Sound great? . Tweet this ). Tweet this ). Wrong. Tweet this ).
  • ATOM THOUGHT  |  SUNDAY, APRIL 6, 2014
    [Social Media] Manage Your Employees’ Social Media Behavior & Save Yourself From Embarrassement
    Social Media Marketing 'Many of you would have read about how an employee of AOL was fired about 6 months back because he was clicking a photograph during a meeting. He was fired in front of other co-workers and about 1000 others connected via a conference call. The email and the audio clip of the conference call was.
  • SOSHABLE  |  SUNDAY, APRIL 6, 2014
    [Social Media] How to Choose the Best Social Media Cover Images
    Wrong; picking from a limited assortment of cover photos shows that you’re either lazy or uncreative, both of which don’t bode well for you whether it’s a business or personal social media (SM) profile. Featured Guest Post News Nugget Social Media Tip of the Day google plus Header Images profile pictures SMO 'Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Face, meet name. Work + play. Go ahead and show off. Why forego a blank canvas?
  • SOSHABLE  |  SUNDAY, APRIL 6, 2014
    [Social Media] How Social Media Can Serve Your Business
    'Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. If your company is looking for a change, but has yet to hop on the social media bandwagon yet, here are some reasons why you should strap in for the long haul. Social media has changed the way businesses are run.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 6, 2014
    [Social Media] This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
    It includes this quote from an agency media strategist:  “It’s become a real nightmare because your fans and likes can’t even find you in some cases. Stop using Facebook as your key social media hub Google + is looking better and better, right? The side benefit of this Reachpocalypse is that it may force more social media people to really study the impact of social on business outcomes. Every week we document an amazing social media case study here on the blog, and another one in the Social Pros podcast in the “Holy Social!”
  • PAMORAMA  |  SUNDAY, APRIL 6, 2014
    [Social Media] 8 Ways to Get More Pinterest Followers
    Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. Connect to your other social networks so users can find your social media profiles. . Use other social media platforms. Promote your contest in your newsletter, on other social media networks, and on your website. Marketing materials: Include your Pinterest account info in all of your marketing materials, like brochures, media packets, and promotional items/materials. Why you need Pinterest.
  • TWIST IMAGE  |  SUNDAY, APRIL 6, 2014
    [Social Media] The Perils Of Social Media
    He''s also the best-selling coauthor of Social Marketing To The Business Customer , the first book devoted exclusively to B2B social media communications. He sold his first startup, iPressroom , to private investors in 2010 and just recently launched, Comply Socially , which helps employers manage risk and scale engagement on social media with online training. It''s a pretty fascinating business for a time that finds every individual as media channel unto themselves. comply socially. social marketing to the business customer. brand.
  • PROBLOGGER  |  SUNDAY, APRIL 6, 2014
    [Social Media] 44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth
    This can be incredibly time-consuming in today’s very savvy, social world. Share your content on your personal social media accounts, as well as your blog’s Facebook page. Social bookmark the content on StumbleUpon, Reddit, Digg, etc. Social bookmark any content commented on, helping to gain more traffic to the post. Post your ‘Tweetable’ images to all your social media profiles and pages, to promote clickthru’s. Add media and a ‘Read More’ link to original. 'Chris’ internal team, based in Cebu City. as possible. Creation. Promotion.
  • DANNY BROWN  |  SUNDAY, APRIL 6, 2014
    [Social Media] The Sunday Share: A Game of Social Thrones
    From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in. These will range from business to content to social media to marketing and more. This week, a short but fun Game of Thrones-inspired presentation from social dashboard company  Hootsuite. When social media first began to attract the mainstream, networks played nicely with each other. This special Game of Social Thrones presentation shows how the social media winter is upon us. Enjoy.
  • SOCIALNOMICS  |  SATURDAY, APRIL 5, 2014
    [Social Media] Some of The Coolest Technology in Cars
    With the growth of smartphone ownership and ever increasing interest in social media, we knew it wouldn’t be long until our cars could feature their own apps. 'As technology develops some of the most advanced technology is being implemented into car models.…. Car that changes colour with mood. Always find it difficult to select an exterior car colour when choosing your next car? Well now you don’t have to make the decision and settle with one colour as the Peugeot RCZ model changes colour with your mood. It’s all down to some very advanced scientific technology.  In car apps.
  • TWIST IMAGE  |  FRIDAY, APRIL 4, 2014
    [Social Media] Six Links Worthy Of Your Attention #198
    media hacks. social media. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This set of artifacts, designed by architect, Katerina Kamprani , will drive you bonkers. She takes everyday items, and then changes them to render them completely useless. It''s definitely art. Most of these things could only come from a really twisted, deviant mind. OCD trigger warning." " (Alistair for Hugh). Motivation Wave - BJ Fogg. "As any marketer knows, changing behaviors is hard. Paper. No way!
  • TWIST IMAGE  |  FRIDAY, APRIL 4, 2014
    [Social Media] Let's Stop Mixing Up Digital Advertising With Digital Marketing
    Once we have that product or service (and yes, that could be an e-commerce solution, a game, an app, social media initiatives, a website, etc.) The reason this confusion is so prevalent in the marketing industry, is because we use media spend as the benchmark for some kind of marketing mix comprehension. billion this year, according to eMarketer''s latest estimates of worldwide paid media spending. over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide. It''s about more than media.
  • THE REALTIME REPORT  |  FRIDAY, APRIL 4, 2014
    [Social Media] Do Americans Trust Facebook?
    Related Stories Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter YouTube Commands 50% of Time Spent On Mobile Entertainment Apps Social Media News Ticker: Twitter Launches #FirstTweet, Facebook Paper Teams With TED. Social Media Statistics Facebook Google IRS NSA privacy social networking statistics trust 'Photo by Master isolated images, courtesy FreeDigitalPhotos.net. Here are the  Reason-Rupe poll findings : Which of the following do you TRUST THE MOST with your personal information? Google 10%.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 4, 2014
    [Social Media] No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
    Relevancy Has a Deadline: While it’s not clear if @Staples was in on the activation, the social media team did a good job reacting in real-time and playing along. type visuals to further drive conversation and promote social sharing. Social Media Case Studies 'Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” While there are numerous round-ups out there, one activation you might not have heard of was Marc Jacobs’ #nokeyboardnoproblem. Bonus points? Check it out here.
  • DANNY BROWN  |  FRIDAY, APRIL 4, 2014
    [Social Media] Facebook for Android and Why Zuckerberg Now Owns Your Ass
    Facebook for Android and Why Zuckerberg Now Owns Your Ass originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. Related Stories Why Your Brand Looks Foolish When You Don’t Walk the Talk An Open Discussion On Social Media Monitoring and Ethical Data Mining The Three Metrics Your Business Needs to Answer on Social Media. 'A little while back, I wrote about my concerns with the Facebook Messenger app , and the Permissions it needed demanded to function. Not quite. call b t.
  • HARP SOCIAL  |  FRIDAY, APRIL 4, 2014
    [Social Media] 04/04/2014: Social Media Snapshot | Twitter Photos, Important LinkedIn Updates & New Foursquare Ad Themes
    'Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 4, 2014: New on Twitter Post Four Photos to a Single Tweet? Yes, You Can. In perhaps an effort to [.] ( Read more. ).
  • TWIST IMAGE  |  FRIDAY, APRIL 4, 2014
    [Social Media] Don't Blame Brands (Always) In A Time Of Crisis
    was immediately taken by someone many would acknowledge as a social media expert who tweeted out something along the lines of "Attention brands: please turn off all of your automated tweets, etc. Having a media brain. The general mass populous are not trained media professionals. But, it just goes to show you, that even if you''re doing everything right, in terms of using social media to connect in a more real and authentic way with you consumers, that little mishaps like this are sure to happen. media. media brain. media training.
  • BILL HARTZER  |  FRIDAY, APRIL 4, 2014
    [Social Media] How Online Commerce Is Becoming Inherently Social
    Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to as social commerce. Although social commerce is still in its beginning stages, it is more prevalent today than last year. You can even gain some form of reward by sharing your insights through your social media account, including Facebook and Twitter. Social commerce has taken off, producing skyrocketing profits for websites that strive to keep recommendations bold on the page. Social Media GO Mammoth. Groupon.
  • SOCIALFISH  |  FRIDAY, APRIL 4, 2014
    [Social Media] [Cool Infographic Friday] Women dominate social media
    Related Posts [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons How to Lead Your Way to a Social Organization [Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing [Cool Infographic Friday] Is the Book Dead? Cool Infographic Friday] Social CRM: The Next Generation of Fundraising. 'An interesting perspective, though I always take stuff like this with a grain of salt. Data reviews by Alex Hillsberg | Follow our Twitter. ———-. photo credit ). Potluck Useful Data
  • ENGAGING BRAND  |  FRIDAY, APRIL 4, 2014
    [Social Media] 10 Ways to Find Your Social Media Voice
    'You read each day that ''you must find your voice'' but how do we find our voice for social media? Finding your voice on social media is not about adding anything, it is not about learning anything. To find your social media voice. Careers Learning Social Media It seems an obvious statement until.you attempt to say how.how do you find your voice? mean you use it everyday. So why do you need to find your own voice.I mean your voice is your voice right? Let me talk to you about the first dozen shows of The Engaging Brand podcast.
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