Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

Comparison 110

Comparison Analysis How To Sentiment 110

Oktopost

SEPTEMBER 12, 2023

The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Sprout Social

OCTOBER 29, 2020

But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. Local SEO is crucial because it helps you: Boost your online visibility.

SEO 111

SEO Directory How To Review 111

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Examples 62

Examples B2B ROI CPA 62

SocMed Sean

JUNE 23, 2017

Reaching the top 10 in app rankings and make your application visible in search results is not an easy tasks, mostly due to the volume of competition. When it comes to improving organic search results for your mobile app, there are two aspects that you need to consider. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

Social Media 122

Social Media UGC How To HootSuite 122

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. AI is also helping social teams understand and respond to audiences better.

Strategy 129

Strategy Sentiment Marketing Analysis 129

The Realtime Report

JANUARY 17, 2022

With everything in place, you should be able to see a boost in your search rankings, which means more organic traffic and leads. Market Through Social Media Accounts. Most businesses have already recognized the value of marketing their products and services on social media platforms.

B2B 113

B2B Strategy Marketing Mobile 113

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media. Use social listening to find Instagram influencers.

Influencer 142

Influencer Instagram Brands How To 142

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

Small Business 251

Small Business Social Media Strategy Marketing 251

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Pinners Use the Site as a Search Engine. Related pins.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. From there, you can draw insights to boost engagement. That’s because longer watch times result in more time spent on YouTube.

YouTube 100

YouTube Engagement Metrics Analytics 100

Hootsuite

MARCH 8, 2022

In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. Shop in search. trillion USD in 2026.

Features 114

Features Price Buy Campaign 114

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

AUGUST 10, 2022

Once the game was cleaned up, CD Projekt Red enlisted social media influencers to bring fresh brand awareness of the improved product. Social listening tools such as Sprout Social make this possible and efficient, so you can take control of a crisis situation before it spirals. Improves search results for your brand.

Influencer 132

Influencer Marketing Reputation Collaboration 132

Hootsuite

MARCH 14, 2023

Or there’s the option that many of us do: upload your video to Youtube and simply share the link across all of your social platforms. But what you want and what social media platforms want isn’t always the same thing, is it? But what you want and what social media platforms want isn’t always the same thing, is it?

Social Networking 97

Social Networking YouTube HootSuite URL 97

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

MAY 2, 2023

Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients. Not only does this differentiate your Page from your personal account, but this also helps make your Page more discoverable in search results.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Hootsuite

NOVEMBER 1, 2021

Getting your content featured in search results pages can help extend your organic reach. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

SEO 145

SEO Instagram Tips HootSuite 145

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 107

ROI Influencer Marketing Survey 107

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Ignite Social Media

JANUARY 19, 2021

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. Instagram references this power in their Community Guidelines: “Overstepping these boundaries may result in deleted content, disabled accounts, or other restrictions. ”.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear.

Engineering 59

Engineering Features SEO FAQ 59

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

JANUARY 12, 2022

And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Blog posts , press mentions and earned media. Good question!

Conversation 137

Conversation Review Marketing How To 137

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. How can you boost your bottom line? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. Three Ways to Use Playlists for Social Media Marketing. Dominate more organic Google positions. You should!

YouTube 113

YouTube Marketing Curation URL 113