Reams of reports and surveys show consumers trust mobile communications from their operators. Based on a survey of 2,198 U.K. The most popular format was text message ( 61 percent ), and 51 percent said that they would like to be informed about new offers and services within the normal flow of SMS messages that they already receive from their mobile operators. Faced with a dramatic and continuous double-digit decline in the ‘average revenue per user’ (ARPU) mobile operators have to learn how to sell more services to more customers better. It’s personal. percent. MORE >>

comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). Also, 73% of Twitter users send SMS text messages multiple times per day. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. population). Ha ha. MORE >>

SMS marketing through free air time. Does rewarding people for filling out customer surveys affect the results. Pod Casts marketing tips customer surveys the engaging brand nathan eagle jana sms marketing emerging market what are emerging markets localisation localization brand strategy social marketing marketing podcast anna farmery mobile marketingThis weeks  The Engaging Brand podcast  is ready! The free audio podcast for business covering social media, managment skills and marketing tips. Jana's CEO,  Nathan Eagle , is a former Harvard professor with a Ph.D. MORE >>

From a business perspective, only SMS – a form of communications universally accepted and understood — delivers real reach. According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# Global SMS revenues are forecast to rise to $136.9 billion in 2010, as global SMS traffic increases from five trillion messages in 2010 to a whopping 8.7 And we increasingly use SMS to speak with and listen to the world around us. MORE >>

Launched in 2006, Twitter is popularly called the “SMS of internet&#. In a survey conducted, I realized that the maximum number of people use it to know more about products and services and even for inquiries and opinions. Tweet With the Internet becoming a competitive universe to operate in, social media platforms are regularly innovating and trying to establish themselves as commercially viable. It is also a good idea to assess a network’s position as a communication platform and identify a usage pattern. infographic]. Who,Why & How of Twitter [Infographic]. MORE >>