Webbiquity SMM

AUGUST 27, 2013

In terms of B2B social media, almost any social network on which your prospective buyers are present can produce results; but some are clearly better than others, and regardless of the site, the level of results will reflect the efforts expended there on building and engaging with your following.

B2B 263

B2B Social Networking Research Marketing 263

Webbiquity SMM

NOVEMBER 2, 2021

Maybe you found them on Instagram but they also have a blog or a YouTube channel. You’ll probably be interested in the same topics as they are, and you’ve just expanded your network. You should also see where else your network connections are reaching out to their audiences. Be sure to follow or subscribe to those, too.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Convert PowerPoint presentations to Flash, or into YouTube videos? that are irrelevant or profane), and enable site visitors to share comments back to their social networks without leaving your website. Create video emails?

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? GetListed.org , a site that evaluates your business presence and directly connects to more than a dozen such directories, is a great place to start.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For a comprehensive list of profile sites, check out KnowEm.com.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Blog posts, videos posted to YouTube or Vimeo, presentations on SlideShare–all can continue to attract new viewers years after they are first created.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MARCH 22, 2018

If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. If you need help with proofreading, try using sites and tools like Grammarly or Grammarix , which check your grammar for you. Wherever you create content, make sure you’re sharing it on Facebook. Stay Engaged With Your Audience.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

DECEMBER 20, 2011

company website, newsletters, syndication sites). Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • . • Most popular posts (indicates topics with highest interest). Search traffic. Social media/network-referred traffic. Other key sources of traffic (e.g., Number of email subscribers. •

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

MAY 23, 2011

Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Video / YouTube. Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., measured by increases in direct web traffic and branded search visits).

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

MARCH 28, 2011

After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. part of the four-in-ten companies above) find ways around corporate roadblocks, access social media sites via mobile devices, from home or the local coffee shop, or while traveling.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

DECEMBER 22, 2015

The ad appears in the newsfeed and is available for both desktop and mobile sites. This feature gives you a second chance at marketing and can display products that the lost visitors looked at before they clicked from your site. One of the newest ad types to hit Facebook is the carousel ad. Dynamic product ads.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

MARCH 30, 2012

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. . • Twitter metrics (followers, following, frequency of tweets, general level of interactivity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. 52% of online adults now use two or more social media sites. ( LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

NOVEMBER 2, 2010

Explain your goals and establish clear guidelines for any mention of the company on social media sites. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

JUNE 20, 2011

Yes, like email, social media sites and social networks can be sources of spam. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Your buyers are there, and they expect you to be there as well. According to recent research , one-fourth of all online time is spent with social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 10, 2011

For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Include a call to action at the end of the presentation or a link to learn more.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

OCTOBER 16, 2012

56% of Americans have a profile on at least one social networking site. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Men tend to dominate on technical sites (e.g., MindJumpers ). Convince & Convert ). Pingdom ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JUNE 26, 2019

Post and link back to content on your site or blog that is informative or intriguing to your prospects. Traffic coming from social media sites is often very targeted. Social media visitors typically spend more time on your site, and are more likely to take some sort of action, versus arriving from other traffic sources.

Social Media 194

Social Media Marketing B2B Loyalty 194

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 26, 2012

Derek Gordon notes that “From newsletters to advertising, PR to social media, it’s no secret that a good marketing strategy leverages every available channel to drive traffic to Web sites…And all it really takes is (an) old mantra: work together,” and supplies some excellent tips for what is, effectively, WPO.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? What’s the best time of day to post updates on Twitter or Facebook?

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JUNE 10, 2014

While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.”

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Twitter drives just over 1% of all website traffic.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

AUGUST 28, 2012

Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. But the site is not of course, and shouldn’t be, a marketing tool. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. This one is different.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 30, 2010

Social media sites include the following: • Social networking sites (e.g. Social sharing sites (e.g. YouTube, SlideShare, Flickr, etc.). Microblogging sites (e.g. Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Review sites (Epinions, Yelp, ChoiceVendor, etc.).

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

JANUARY 19, 2012

results for a company.com site, Canadian results for a company.ca site) is helpful. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. number of mentions and retweets), LinkedIn and YouTube all into one spot.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

FEBRUARY 25, 2014

If you’re regularly posting on topics relevant to your industry and your Google+ site shows consistent updated content, then your Google+ page — and articles you’ve posted that are relevant to someone’s search — are much more likely to appear in that space.” making it a critical component in an overall web visibility strategy.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

OCTOBER 29, 2012

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). To learn more about the WPO framework, check out this free whitepaper.

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JANUARY 16, 2012

Among the tips: optimize your site for speed, delay your opt-in popup form (or better yet – lose it, they’re obnoxious) and make sure your key pages (About, Contact, Guest Post Guidelines, etc.) This may be the site for you. are easy to find. How to Be an Awesome Blog Commenter by HubSpot Blog. ” veezzle. fotoglif.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. And yet – 80% of brands advertised on social media sites in 2014.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 12, 2010

Where: which social media sites and tools will you use? Most companies find that the amount of time they need to devote to social media, particularly to engagement, starts out modestly and increases over time as their blog readership, Twitter following, Facebook fan base and other groups grow.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193