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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. But even before then, they had long been aware that UBC had too many Instagram accounts — not just on the Okanagan Campus but also in Vancouver. “It

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

Examples include campus tours and day-in-the-life videos. They might create content reminiscing about their college days, from their favorite lecturers to iconic campus locations. This format — probably the most common form of higher ed UGC — involves a current student showing what it’s like to live and study at a college.

Education 172
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

They may have family members who don’t speak the language that is prominent on our campus. Adjustments to help them feel like part of the campus and community will require financial investment. Strategy #1: Build Collaboration With Campus Partners Social media is a collaborative environment.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

It showcases Harvard’s beautiful campus grounds and helps people see a senior member of college leadership as a “real person.”. Because where else are you going to see students attempting to catch hundreds of ping pong balls dropped from the top of a campus tower block? Sun Bed – David Staniforth. original sound – ZAYN.

Education 162
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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Laurie Roberts and the Johnson & Wales University team aim to plan content at least a month in advance, meeting at the start of each semester to highlight major campus events, holidays, and traditions that they must cover. What does life look like on campus? What does day-to-day life at JWU involve?

Content 150
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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are. What will you be speaking about at SMSsummit Higher Ed? Our session will be a very practical one!

Education 204
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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Share assets across campus: You can share templates across campus and your unit, ensuring a consistent look and feel for all your social media accounts. Start with important holidays, awareness dates, and founder’s days, then add more evergreen topics — campus life, research, and academic profiles.