Razor Social

OCTOBER 11, 2017

Content plus tools equals higher ROI! That’s why we’ve put together a list of great technical tips and tools that will help optimize your content marketing results across the board. This is a very useful on-page SEO analysis tool that crawls through your website and looks at all the key SEO parameters. Social sharing.

Tools 111

Tools Tips Content Marketing 111

Oktopost

JANUARY 31, 2024

Employee advocacy recognizes the influential role employees play in shaping external perceptions and leverages their voices to extend your brand’s reach beyond your corporate social media pages and traditional marketing channels. They’re strategic marketing initiatives that will maximize the impact of, and the ROI from, social.

B2B 62

B2B Metrics Comparison Education 62

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It includes all 7 steps, loads of statistics and more. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms.

Survey 225

Survey Report Social Media ROI 225

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Sprout Social

MAY 8, 2017

Some common, broad social media goals include: Increase brand awareness. Improve ROI. Some companies set different goals for different social networks. We recommend only a few goals per network so you do not become overwhelmed. Once you determine your metrics, audit your profiles to create a baseline statistic.

Social Media 108

Social Media How To Metrics ROI 108

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Tools are rated on ease of use, setup, and more. ??. Step 3: Set up your listening tool and topics. Performance.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 ROI is still tough to measure. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

DECEMBER 12, 2023

Edelman has been tracking trust statistics for 23 years, and 2023’s report reflects an ever-increasing distrust of society in general, government, and especially a lack of trust in social media. Pick the right networks Where will you post as an executive on social media? The same applies to social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? This scenario paints an insightful picture: you need to know what’s working (or not) and tweak your social marketing strategies accordingly. And how do you do that?

Report 52

Report Social Media Metrics How To 52

Audiense

NOVEMBER 1, 2016

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89

Twitter CPA CPC Social Graph 89

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. social media training. What is Social Media? and how does social media marketing compare to traditional marketing?

Training 76

Training Course Social Media Press Release 76

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest is now the third-largest social network in the U.S. Pinterest usage statistics. More than 200 billion pins have been saved on Pinterest.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Sprout Social

OCTOBER 23, 2018

That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. A sure-fire strategy for increasing engagement is to use a social automation tool, like Sprout. Post to all of your social networks so you don’t miss customers on any channel.

Strategy 92

Strategy Social Media Hashtag ROI 92

Sprout Social

JANUARY 2, 2019

Consider why your business has a social presence and the business goals you hope to achieve through social media. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Organic social. All modern social networks provide native analytics and opportunities to engage followers at no cost.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

AUGUST 30, 2022

Gen Z and social media statistics. The top three social platforms among younger members of Gen Z are YouTube (95%), TikTok (67%), and Instagram (62%). BeReal is currently the top social networking app on the Apple App Store. Almost 1/3 unfollow or block brand social media accounts weekly. Never heard of it?

Statistics 102

Statistics Marketing HootSuite Study 102

Kikolani

OCTOBER 10, 2011

How to Optimize 7 Popular Social Media Profiles for SEO covers how certain social networks use specific elements of information that you supply in your profile to optimize each profile on their network. Here are some tools and tips to help local businesses do just that. Related Posts.

Analytics 113

Analytics SEO Social Media Google 113

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy.

Course 102

Course Social Media Press Release Class 102

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Let me be clear – engagement is about the relationships that impact the return-on-investment (ROI) that your leadership cares about. Volunteers. Wish referrals. Engagement is often a courtship.

Engagement 121

Engagement Metrics ROI Sites 121

Buzz Marketing for Technology

JUNE 28, 2008

Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Let me be clear – engagement is about the relationships that impact the return-on-investment (ROI) that your leadership cares about. Volunteers. Wish referrals. Engagement is often a courtship.

Engagement 116

Engagement Metrics ROI Sites 116

Kikolani

MAY 25, 2012

20 Revealing Stats, Charts, and Graphs Every Marketer Should Know – Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers. Social Media / Social Networking. Social Media / Social Networking. Freelancing.

Mashup 122

Mashup Resources SEO RSS 122

Laurel Papworth

APRIL 29, 2012

OUTCOME: Students will have enough information to work on their own 9 Step Social Media Strategy. Computer Based Session: Build a business hub on emergent social tools such as Google Plus and Pinterest . OUTCOME: Students be able to build a 5 Step Social Media Campaign. Available Dates: May – not available.

Class 85

Class Training Social Media Case Study 85

Hootsuite

OCTOBER 28, 2019

Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Attention can be expressed through a variety of social media metrics, including @mentions, shares, links, and impressions. Brand Awareness. Audience Growth Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

AUGUST 22, 2012

.” Click that option to view a number of segments available by default or to create a “+ New Custom Segment” When creating a New Custom Segment for “Social Media” venues or one venue at a time, you can choose to include Sources that exactly match or contain facebook.com, youtube.com, pinterest.com and so on.

Analytics 147

Analytics Report Social Media Google 147

Writtent Blog

JULY 19, 2016

The Stats Post attracted 309 backlinks from 86 domains without any promotion except for sharing on social networks. Now, let’s see if the pattern is consistent among other posts with statistics in the Marketing industry. My favourite tool for keyword research is SemRush. Let’s look at data from Ahrefs.

Case Study 40

Case Study Study Curation Survey 40

Laurel Papworth

APRIL 28, 2011

Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 What is the value of a Facebook Like?

Facebook 110

Facebook Directory Statistics Review 110

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 22, 2010

I’ll have to look into the new Exact Target tool. My clients are currently set up with Constant Contact which has been trying to add more social tools- but not quite cohesive yet. I reserve email subscriptions for those I truly want to receive more from.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Pam Moore

NOVEMBER 21, 2018

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

Metrics 60

Metrics Engagement Social Media Training 60

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. The LinkedIn analytics tool SocialPilot presents a comprehensive evaluation of your LinkedIn engagement.

Analytics 98

Analytics LinkedIn Engagement Tools 98

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing.

Analysis 52

Analysis Instagram Tools Sentiment 52