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10 metrics to track influencer marketing success in 2024

Sprout Social

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. You can view metrics like positive sentiment and total engagement.

Metrics 100
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement. URL shortener. Set up UTMs and referral links A “UTM link” is simply a URL with tracking parameters in it, exactly like the above example from our Ow.ly You can also customize Ow.ly

HootSuite 120
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62
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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. But how does it help, you may ask?

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

And to crowdsource sentiment on your brand. How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. This two-pronged approach is an important piece of a strong Instagram eCommerce strategy.

Instagram 117
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand?

Tools 52
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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks. Impressions. Hashtag usage.

Data 101